Getting Started to Get Started

Getting Started to Get Started

by: Alan Huff

So you want to make it BIG online? You want to start an internet business. You register your domain, sign up with a hosting company, design or pay to have a website designed, go live online, and bingo, the money will soon start rolling in, right? Wrong (unless you have a ‘lucky’ horseshoe  ).
That’s basically how I started my own internet business but, I soon realized that much more is involved if you want to stand a chance at succeeding online. There are no ‘secret’ formulas to success. If you know of one which really works, please send it to me .
You must know how to do business online., and in order to that, you need to learn how. I know you don’t have time to learn, however, if really want to do it right, you’ll take the time.
Do yourself a favor. Before you start an internet business, read articles, ezines, ebooks, etc., written by those who have already made it. Write a marketing plan (sound familiar?), plan your website design and layout and content.
Bottom line; before you start an internet business, learn how to. You don’t have to do it the ‘hard’ way.
Focus on getting started to get started.
Alan

http://momony.com

About The Author

Alan Huff is the founder and president of MoMony.com.

You can contact Alan at [email protected]

This article was posted on July 03, 2004

by Alan Huff

You Must Learn For Your Business To Earn

You Must Learn For Your Business To Earn

by: Arun Pal Singh

Are you aware of the reason why most people fail in their online ventures? It is because most of them don’t know and more importantly are reluctant to command the language and gadgets of the web. Put it simply, they are uncomfortable with the technology the internet uses.

Just floating a website and starting a business is not enough. This is crucial first step, no doubt. One has to work further on his business to succeed. The lack of web knowledge might prove to be a handicap.

Please allow me to be clear. Let me be heard loudly and oppose those who say the opposite. To succeed online one must equip himself with technical knowhow.

If one does not know the technological part experts can be hired but they come at a price which is almost always unaffordable by a starter of the small business. So this choice is always out. There is no other option left than to know how to do it yourself. Earlier you realize it better it would be.

When I started my online home based business I was a novice on the net. Plethora of new terms like HTML, FTP, POP3, email aliases, bandwidth, cgi, php etc. etc. etc. did not make any sense at all.

I tried working by approximation but that made me uncomfortable. I could not make the small change in my site that I always wanted to. Every now and then a new or old term would appear again and I was left in a state of confusion.

Because I was uncomfortable I could not concentrate on my business. I could not focus where I should have been. Lack of vocabulary and technical knowledge always held me back. I was a businessman who was not confident of what he was doing. I kept incurring losses until my slumber was broken.

Then I realized I got to learn my basics. I could not always bother others about ขhow to do this and how could I do thatข. Even if somebody is kind enough to reply, the fear of unknown always diminishes the confidence to take the bold step.

Moreover when you get over one, there is something waiting again to be stumbled upon.

Earlier you know your gadgets, better it is. Especially the ones which will be needed frequently. Among these the most important is HTML. It is easy to learn and makes you confident enough to bring those small changes in your site or putting up additional by yourself.

So is setting up of auto responders or email aliases, how to transfer files between your computer and website server, how to use soft wares for making extra profit.

Sooner or later you would need to put your business on autopilot. Knowledge of knowhow would make it much easier

You are the master of your ship. To sail smoothly you must know the tools. Get a fair idea of how the internet works. For example what happen behind those graphics when you click or type a URL? It is not necessary to master everything but having an idea is must

Get a good grasp over the web vocabulary. You will emerge more powerful, more confident.

It calls for some work but time spent on this would bring rewards in future. There are many good books available. Internet is itself a good source to search for everything. Programmes or softwares also come with inbuilt help. That too enhances the working knowledge. Find ‘the how to’ wherever you can get.

By and by you will find that you have accumulated a wealth called knowledge which gives you a cutting edge of many others who don’t possess it.

Copyright 2004 Arun Pal Singh

About The Author

Arun Pal Singh runs a successful business from home at http://www.homeforprofits.com. He is also publisher and editor of Home for profits’ income course, a free newsletter with hundreds of tips for home business which can be subscribed by mailing to [email protected]

This article was posted on December 21, 2004

by Arun Pal Singh

Say More Than ‘thank Youก

Say More Than ‘thank Youก

by: Akinori Furukoshi

Most Websites are gathering email addresses. When you submit your email address, you will be redirected to a thank you page. There is nothing wrong with it, but that page can do more than saying ‘thank you.ก
The Result
A while ago, I added some affiliate links to my thankyouforsubscribing page. (You can see it at http://www.thatswise.com/popups/redirect/thanks_subscribe.html .) Even though you can close the window or go back to the home page, 98.8% of viewers of that page have clicked one of the links listed. This is astonishing when compared to the clickthough ratio of banner ads on my site, which is about 0.9%. And, 98% is not a stat of one lucky day. Itกs an average of one year.
They Will Listen
98% sounds unrealistic, but it makes sense. Visitors subscribe to your newsletter because they liked your site in some way. So, they will listen to you as they listen to their friends. When you recommend some places to go, most people will go.
Additionally, you will get better results if you link to a page with one product rather than linking to a page with a lot of products. People who have submitted to you an email address are open minded. This is the time to tell them your recommendation (your favorite product), not to show them options (list of your products).
Note
However, do not use this technique on a thankyouforORDERING page. If you send buyers to another Web page asking them to buy more things, visitors will feel you are trying to suck all the money they have. You may add links on this thankyou page, but be selective which pages youกll send buyers to. I am not saying upselling won’t work. Upselling does work. You have to upsell before receiving payments, not after you received payments. Chasers at McDonaldกs ask, กWould you like to have French fries with that?ก when you order a burger, not after you have paid for your order, don’t they?

About The Author

Though his Web site, http://www.thatswise.com Akinori Furukoshi has been providing ecommerce related information since 1998. His unique way of thinking has helped online businesses to improve their performance. More detailed bio is available at http://www.thatswise.com/about_us.html

This article was posted on June 29, 2004

by Akinori Furukoshi

What is Google AdSense?

What is Google AdSense?

by: Jakob Jelling

In the mid 1990’s websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a clickthrough, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered trafficdriven income. It was the industry standard until Google came along.

Google has since revolutionized the clickthrough market by using an innovative approach to advertising, Google AdSense. The beauty behind getting involved with Google now more than any other search engine is due to Google’s straightforward approach to a banner/contentfree home page. You would sign up your website for affiliation with Google and upon approval your site would be given special code to place the targeted ads on your website. Basically saving Google the space and inconvenience of having to deal with banner ads.

You still may be wondering what Google AdSense actually does. AdSense is a program in which you get paid for targeting your readers to another websites product or service.

A click through is measured when someone actually clicks on the hyperlink. Many web sites now have Google AdSense ads employed. Google AdSense uses Google Adwords content and services in a display box that you place strategically on your website. Google Adword customers pay Google a determined amount of money which will be paid to the website from Google. Since the popularity of Google has risen to such prominence, AdSense affiliates can make a nice amount of money should they be able to deploy the Google AdSense box properly on their website.

Other sites like Earthlink and Ask.com also employ the same technologies through click through methodologies. The more people that visit popular sites and see your name or hyperlink associated with a product the better chance your site will be seen. Remember, you will be paid a small amount per click for some websites and much more for others. What determines the amount is how much the Adwords advertiser places on each click.

Advertisers can pay as little as .50 per click in upwards of $5 (even more). Often campaigns are budgeted for a period of time. The amount budgeted will be rationed over a period of days, the less days involved or the higher price per click the higher the ranking. The more traffic you receive will increase the possibility of a sale and a click through fee in your account.

In short, Google’s idea to market itself from the inside out has changed the way websites are doing business. Starting as an AdSense affiliate is a practical approach to making money using one of the hottest tools on the Internet today.

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

This article was posted on August 23, 2004

by Jakob Jelling

So You Want To Be A Consultant?

So You Want To Be A Consultant?

by: Matt Bacak

Letกs say you have more than 20 years experience in your chosen field. For the sake of this article, letกs say you have been in the nonprofit field for 25 years and are at the very top of your game. And letกs say you’re a bit bored with the humdrum daytoday routine of being an executive director. You love nonprofit sector, but you need more of a challenge and you yearn to help people grow and achieve success in their nonprofit careers. Plus, youกd like to earn a little bit more money and are a bit tired of the board of directors overseeing everything you do.

Perhaps itกs time to go into business for yourself. Perhaps itกs time to become a consultant, a coach, a speaker and trainer. The thought is exciting, albeit a little frightening. You’re current salary is certainly respectable for a person with your skills and experience, and the health insurance and retirement plan are comforting benefits that you don’t want to relinquish. But none of these factors have been able to sufficiently scratch that darned itch that keeps telling you itกs time to start your own nonprofit consulting business.

Going into business for yourself as a consultant, coach, or speaker (or all of the above) requires determination, a little selfsacrifice (in the beginning), and a lot of experience. People hire consultants because they need the expertise of someone who has been there and done that…hundreds of times. There are consultants in literally every career field, and once they become accustomed to the process of generating clientele, they can make over double what they were earning as employees. In fact, recent statistics show that successful and established consultants can make anywhere from $1,200 to $5,000 per day.

There is power and prestige in consulting that can rarely be found in management positions, even executive positions. The power comes from calling the shots as a business owner and making sure people know they need you; the prestige comes from being the very best in your field…and making sure people know it.

But thereกs a not so subtle difference in owning your own business and owning your own consulting firm. Lots of people own businesses. My fiancé owns a deli, my father owns a small publishing business, and my mother owns a bakery. But owning your own consulting firm lets people know that you’re the crème de la crème in your field and if they want to rise to the top like you have, theyกll hire you to help them.

Consulting firms, like the one you will soon own, can be anything from a one man show to a large agency boasting senior and junior associates. Most consultants make their day to day income from coaching and mentoring individuals in the field charging anywhere from $300 (for junior level staffers) to $500 (for senior executives) per hour. They also assist clients with organizational development, strategic and financial planning, and a host of other services including workshop facilitation and board and staff retreats. And if they like to speak in front of audiences, many consultants make thousands of dollars simply talking to a crowd for a few hours about their experiences and knowledge.

While itกs not as easy as 123 to quite your job and start making $5,000 a day as a consultant, itกs certainly not as difficult as it looks especially if you’re very very good at what you do and have expertise that few can match. Start off as a moonlighter, which is the term used when someone has a ขday jobข but works on their own business in the evenings. Make a simple business card for yourself and during your lunch hour at work, go to chamber of commerce or rotary meetings where you can network and talk to people about your new consulting practice.

Itกs not too difficult to pick up a small client or two this way, and once you do a good job for them and build confidence in yourself youกll begin to branch out and up. People will hear about you, your phone will start ringing, those simple business cards you handed out at the rotary meetings will change hands and generate bigger clients, and youกll begin to realize that maybe you really can quit that humdrum job and make it big on your very own.

About The Author

Matt Bacak became ก#1 Best Selling Authorก in just a few short hours. Recent Entrepreneur Magazine’s eBiz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets http://promotingtips.com

This article was posted on August 08

by Matt Bacak

Starting an OnLine Home Business

Starting an OnLine Home Business

by: John Baker

When looking for a business on the internet you should consider a number of things. One thing is stability with many scams on the internet you should look for a business that has been around a few years. Another is to see how many members they have. Is it free to join, or how much to join, before you invest to much time and money? Also will they offer free support and training?

Next, you will want to invest in your own website. There are many businesses that offer domain names, websites, and hosting accounts free, or for a small fee. Once you have your site up and running, you will want to submit your website to a search engine.

Then you will want to add link pages to your site, this will help your rank with the searchengines. This will take some time, but it is free. You will want to exchange links with at least 100 sites that are similar or related to your site. This will help you move up the searchengine page ranking, giving you more traffic, which equals more signups and more sells. Most websites have a link to us or similar page making it fairly easy to do. Also articles like this, related to your business, will add content to your site. The search engines love content, thus sending visitors directly to your article pages. Those visitors may then visit the rest of your site that makes you money.

You may then want to signup with an affiliate program, like ClickBank or Commission Junction, so that you have more than one source of revenue. Be careful to balance the affiliate programs without taking away from your main initial business. Be patient. Youกll work the hardest the first few months. Nothing great happens overnight! With some work, planning, and learning, you are on your way to success.

This article may be reprinted providing it is published in itกs entirety, including the authorกs bio and link to the URL below.

About The Author

The author, John Baker, is the editor/owner of besthomebusinessideas.net A website dedicated to making money and starting a home business. For more free info please visit: http://www.besthomebusinessideas.net

[email protected]

This article was posted on March 06, 2004

by John Baker

One Home Business with Everything You Need To Succ

One Home Business with Everything You Need To Succeed With You’re Online Business

by: Michel Richer

Are you getting more and more frustrated with the Internet marketing scene…If you’re like most Internet users…your email inbox is bombarded with getrichquick schemes., but nothingกs working …and now you’re wondering if anyone out there will ever really help you, or if they’re all just trying to take money from you!

Letกs face it, we would all like more hours in the day… more time to enjoy with the kids, more time on the golf course… even more time with the spouse!

But at the moment your Internet business seems to be taking up more and more time, without the fabulous rewards you keep hearing about, right?

I know you’re trying to hang in there because people are obviously making fortunes… but you’re getting near the end of your patience, right?

Let me ask you a question…

Which situation makes more sense…

Buying more and more ebooks youกll never read, helping to line the pockets of various Internet marketers without making any money for yourself…

or…

Concentrating on one website where everything is made available to help you go from nowhere to success, and where the owner of the site has a real interest in seeing you do well?

So now you know why you spend more and more money without actually finding out how to MAKE MONEY!

Letกs put an end to this madness right now!

You only need ! One website. One Home Business with everything you need to succeed on the internet. Simple, eh?

Here is a partial list of what you will get…

You can sign up FREE, get a FREE Website, and test drive the program for as long as you want at absolutely no cost or obligation EVER.

A lucrative compensation plan. Tens of thousands of SFIกs members are already receiving monthly commission checks, totaling over $3 MILLION dollars since July 1st.

SFI understands the Internet. SFI itself is totally databasedriven which means that almost everything happens in realtime. From SFIกs powerful central Admin site, thereกs online, realtime genealogies, plus numerous other tools to manage your business such as instant group messages via email.

Perfect for the กlittle guy.ก There are no group volume requirements. In fact, the toughest thing you ever have to do with SFI is give away free stuff.

Refer just three new members to SFI and you can automatically start earning a portion of EVERY sale…EVERY month…made by SFIกs OVER 3.5 MILLION affiliates and members worldwide.

FREE 24Hour Professional Consultation. Each SFI affiliate is assigned three leaders to provide free consultation and support.

The Internet is exploding worldwide. USA TODAY recently reported that over 170,000 new people are getting online every 24 hours. Many smart business people are becoming millionaires on the Internet. And this is just the beginning! With SFI you can grab your share.

Thanks to the Internet and SFIกs smartlydesigned infrastructure, your business expenses are minimal. You can contact thousands on the Internet via email, search engines, directories, free ads, etc. All free! No door to door sales. No postage. No printing. No brochures. No tapes. No videos. No long distance calls. Instant communication worldwide.

Don’t know anything about marketing on the Internet? Included FREE when you sign up with SFI is an ongoing course in making money on the Internet. Itกs emailed to you FREE 12 times per month, plus thereกs also a Website of all the past lessons. EVEN IF YOU END UP DOING NOTHING WITH SFI, GET SIGNED UP AND GET THIS INVALUABLE COURSE!!!

FREE Coop. SFI has provided over 700,000 of its affiliates with free leads. Join SFI now (for FREE) and you may start receiving free leads (leads that can add to your monthly commission check) within hours.

That just a small SAMPLING of the benefits the SFI program delivers. The best way to learn all about SFI is to sign up as an affiliate. Thereกs no cost or obligation.

http://Ezinfocenter.com/297607.7/FREE

Copyright © Michel Richer

PERMISSIONS TO REPUBLISH: This article may be republished in its entirety free of charge, electronically or in print, provided it appears with the included copyright and author’s resource box with live website link.

http://hombyz.com

About The Author

Michel Richer is the Business Manager and Webmaster of http://Hombyz.com. He is dedicated to helping you succeed on the Internet. With over 10 years experience in internet business and a solid reputation in the industry. You can take a look at his website at: http://hombyz.com for Your Home Business Success !!!

This article was posted on April 29, 2004

by Michel Richer

Three Steps To Building A 50K Email List In Less T

Three Steps To Building A 50K Email List In Less Than 90 Days

by: Melvin Perry

One major asset that every internet or affiliate marketer needs is a big email list. There is a saying in the marketing world that states that ขthe money is in the listข. This is very true because the bigger the list, the greater the potential income. But a common concern amongst many people marketing online is:

ขHow can I grow a huge gurutype email list and how long will it take?ข

What many of us know in the internet marketing world is that it can take a very long time to build a list of 10,000 subscribers. And building a list to this size is a lot more complicated than sending hundreds of visitors to your website. I currently have a website that averages over 500 visitors a day. Out of those 500 visits, I will be lucky to get at least 15 subscribers per day to my list. With these statistics it will take me about 2 years to build an email list to 10,000 subscribers.

So what can you do in order to get 10,000 subscribers very quickly?

Well, the focus of this article is to show you how to easily build a 50,000 subscriber opt in list in less than 90 days. What I am about to show you really works, and if you follow these steps precisely, you will see tremendous results.

Step 1: Get a Virus To Build Your List

In order for you to build a 50k opt in email list in 90 days, you need to spread your marketing message over the internet like a wild fire. The method that is best capable of doing this is known as viral marketing. Viral marketing, in its simplest meaning, is getting others to market your product or service for you and spreading it to others so that they can do the same also. I also call this wild fire marketing because as soon as your marketing message starts, it will be very difficult to stop it and to keep it from spreading across the internet like a wild forest fire. This is the type of response you want when you begin to grow your email list. And the only way for you to generate this type of response is to partner up with hundreds of other marketers that will help you promote your email list in return for something. This is known as joint venturing and it is one of the better strategies for building a huge email list. Located below is a free service that will help you combine the viral marketing component with the joint venture marketing component in order to rapidly grow your email opt in list.

=> http://www.workingonyourown.com/traffictool3.html

Step 2: Start Promoting Your Viral List Building Machine

The next step is to promote your viral list builder so that you generate a minimum of 50 partners and fellow subscribers. There are multiple ways of promoting your viral list tool, but the easiest way to do this is through ezine solo ads. I know from experience that sending solo ads is a sure way to jumpstart any internet business. Just one solo ad mailing to a good newsletter or ezine can easily generate up to 85 partners and fellow subscribers that will help you promote your email list. Listed below is a series of ezines that provide excellent results every time I use them.

http://www.probiztips.com/advertising.html

http://directprofit.net

http://ultimatetrafficsystem.com/advertise.php

http://www.superpromo.com/optadorder.html

http://www.theaffiliatereview.com/advertising.php

http://www.christiantimesnesletter.com/advertising/

http://www.hitoverload.com/advertising.html

As soon as you receive your 50 partners that will help promote your email list for you, you will slowly begin to see your list virally grow on its own. But the growth that will be taking place is not rapid enough to generate the 50k subscribers in 90 days. You need to create tremendous momentum in the beginning in order to see rapid, exponential growth of your email list. This is where step 3 comes in.

Step 3: The KEY To It All

The last and final step for creating a large email list in a short amount of time is the most important step out of all the 3 steps. In this step, it is crucial that you motivate and train your partners/subscribers to do the very same things you are doing to build your email list. Out of all the people marketing on the internet, less than 3% of them know how to market properly and build a nice subscriber base. The key to getting around this problem is to show them the exact steps you took to promote your very own list. This is known as duplication. This concept is so powerful that it is the key for experiencing exponential growth with any online business. The reason why most online businesses fail is because they do not know how to train their partners to market effectively online. If you do this, you will gain the trust of your partners and you will grow your list exponentially.

Conclusion:

Building a 50,000 subscriber opt in email list can take a very long time if you do not know what you are doing. As revealed, you can actually generate a 50k email list in less than 90 days by following steps 1 3. Step 1 explains how you must build your list virally by allowing hundreds of other marketers to help you build your list. Step 2 shows you a very easy way to get your first 50 partners/subscribers to help you build your email list for you. This is done through solo email ads. The final and most critical step is to motivate and train your partners to actively do the very same steps you are doing to build your email list. If you follow these steps precisely, you will build a 50k subscriber email list in less than 3 months. So you should really start on this as soon as possible. Here is a free resource that will help you get started:

=> http://www.workingonyourown.com/traffictool3.html

About The Author

Melvin Perry is an internet entrepreneur whose been marketing online since mid 2002. During his marketing journey online, he has created various ways of sending tons of targeted traffic to websites. To find out more about his traffic generation methods, visit http://www.workingonyourown.com/real.html

This article was posted on October 13, 2004

by Melvin Perry

What Is The Single Worst Mistake Most People Make

What Is The Single Worst Mistake Most People Make When Writing Classified Ads?

by: Kim Thomas

All sales begin with some form of advertising whether it’s word of mouth or printed media or even electronic. To build sales, this advertising must be seen or heard by potential buyers. It must cause them to also react to the advertising in a positive some way. Your success or failure reverts back to the ad itself. Generally, you want your classified ad to do one of the following:

Persuade the person reading your classified ad to immediately go to your website or store with the intention of buying your product or service.

Persuade the person reading your classified ad to write or send for more information about your product or service thus leaning to a future sale.

However, the bottom line in any ad is quite simple:

Do not try to sell anything when you write a classified ad.

Do not try to sell anything when you write a classified ad.

Do not try to sell anything when you write a classified ad.

Why? In the 3 or 4 little lines classified ads allowed you to write, you don’t have enough time or space to actually sell your products or services sufficiently.

What you need is to write a cliff hanger or encripted messages to entice your prospects to call or to click on so they can be sent to somewhere else where you will do the proper selling later on.

Usually an offer of free report works best.

Any ad that causes the reader to only pause in their thinking, and does not persuade the reader to act immediately, is not a highly successful ad.

The กad writerก must know exactly what he/she wants the reader to do, and if the ad does not elicit an immediate action, it is an absolute waste of time and money.

Respond to the readers subconsious mind by using strong emotional words in your headlines such as;

Discover Secret Private Sex Money Love Breakthrough Home New Free Power Revealed Magic Fear

Research reveals that these types of words in a headline instantly attract the attention because they are strongly connected to our emotions. I have tested many of those above with astounding success. A personกs unconscious mind can *SEE* and *RESPOND* to these keywords passing by fast on a screen or in a newsletter.

The secret is to target your classified ad to the audience interested in your product or service. You will be wasting your time and money if you don’t know who your target audience is.

There are hundreds, if not thousands of classified ad sites and ezine directories which are categorized by subjects and/or interests. Define your target audience and then submit your classified ad.

How fast do you scan a list of links? Watch closely and youกll see the same thing happening within yourself. Our minds somehow magically see what we are most interested in and weกll back up and say ก I thought I saw that ก and we proceed to click on that link! Our inner minds are tuned to instantly spot what we desire most at the time.

Using emotional words along with targeted keywords will make your headlines and ads pull the maximum response possible!.

Here are some more of the emotional trigger phrases for you to use in your classified ads

STOP Act now!

Send your name

All sent free to introduce

Amazing literature

FREE

Ask for free folder

Bargain lists sent free

Be first to qualify

Booklet free!

Catalog included free

Complete details free

Current list free

Dealers write for prices

Description sent free

Details free!

Extra for promptness

Act now! Don’t hesitate to discover how you too can make your sales skyrocket by exposing yourself to our high quality free or low cost advertising resources on the Internet and at the same time get your hands on this amazing formula for writing classified ads by going to http://www.salaciads.com.

About The Author

Kim Thomas is the site owner and webmaster for http://www.advertisingexposure.com. Here youกll find free or low cost advertising resources.

[email protected]

This article was posted on December 21, 2003

by Kim Thomas

7 Explosive Strategies to Maximize Your Google AdW

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

by: Fabian Lim

If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.

In fact, more and more online marketers, both large organizations and ‘oneman’ companies alike, use Google AdWords for a variety of purposes, including but not limited to:

Increase website exposure

Sell existing products and services

Launch new products and services

Drive traffic to website to capture email leads and build prospect list

Test various marketing strategies e.g. web copy effectiveness, product and services pricing etc.

Research primary and secondary keywords for Search Engine Optimization strategy

Research consumer and business wants and needs

Market and sell own &/or affiliate products

And much much more…

However, as with any payperclick service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.

Worst still, a poorly implemented Google AdWords campaign can even ‘break your wallet’!

So, how does one develop an effective Google AdWords campaign?

Here are 7 useful strategies you can use to maximize your Google AdWords campaign:

Strategy #1 Identify a large number (preferably 300 above) of lowcost but highly targeted keywords/keyword phrases

It is important to understand that Google AdWords is a payperclick system and you only pay when a prospect clicks on your AdWords ad regardless of the number of impressions.

And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.

Here are some tools you can use to generate keywords and key phrases:

Google AdWords Keyword Suggestions tool:

http://adwords.google.com/select/KeywordSandbox

Good Keywords:

http://GoodKeywords.com

7Search.com’s Keyword Suggestion Tool:

http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

WordTracker:

http://WordTracker.com

Misspelled Keywords:

http://SearchSpell.com

Strategy #2 Develop various ad headlines and descriptions and splittest them to identify the most effective ad

Actually, Google AdWords does this for you automatically i.e. it displays the ad that receives a higher clickthrough more frequently.

Here’s a quick and dirty way to develop a killer ad headline and description – model other Google AdWords ads!

Notice I said ‘model’ and NOT ‘copy’.

All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.

Here’s a Copywriting 101 Tip – Your headline and description should mention the BIGGEST benefit of your product or service.

Strategy #3 Use the ‘Keyword Matching’ option to better target your ads

Unlike conventional payperclick models, AdWords ads are ranked based the following formula:

CostPerClick (CPC) X ClickThrough Rate (CTR)

Keyword matching helps you achieve a higher ClickThroughRate (CTR) for your ads and therefore, a higher ad ranking without increasing the CostPerClick (CPC) of your campaign.

For example, a phrase match keyword like ขpopup generatorข will show up for the search query ขbest popup generatorข but will not display for the search query ขpopup a generatorข so using the ‘Phrase Match’ option will minimize ‘untargeted’ impressions and result in ClickThroughRate (CTR) improvements.

Strategy #4 Limit the ad impressions to certain countries and/or regions once youกve received customer data from the initial sales generated

For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher ClickThroughRate (CTR) for your ads.

Strategy #5 Add a subscriber signup box on ALL the websites you’re promoting.

This will allow you to build your subscriber list at the same time! Place your subscriber signup box at the top left or right side of your webpage to increase subscriber signup rate.

Strategy #6 Add a DHTML (Dynamic Hyper Text Markup Language) popup on your websites

Hereกs a 5STAR SECRET Google doesn’t want you to know: You CAN use popups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the popup does not result in the OPENING OF A NEW WINDOW!

A DHTML popup is technically not a popup it is really a กfloating menuก, made to look and act like a popup!

You can find out more about กPopupMaster Proก, a กnewgenerationก popup software (that also beats popup blockers) here:

http://PopupMaster.net

Installing a DHTML popup on your websites WILL dramatically increase your sales and subscriber signups!

Strategy #7 Monitor and manage your campaigns

Youกll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest clickthroughs etc. once your campaign is live.

And you should use this information to tweak your headline, description and costperclick accordingly to maximize your campaign effectiveness.

Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.

Copyright 2004 Fabian Lim

Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. Visit his website at http://BizSuccessOnline.com. To subscribe to his free newsletter, BizSuccess Tips, send a blank email to:

mailto:[email protected]

About The Author

Fabian Lim is a Management/Internet Marketing Consultant. He helps organizations and individuals succeed online. He publishes กBizSuccess Tipsก, a free newsletter. To subscribe, send a blank email to: mailto:[email protected]

This article was posted on March 03, 2004

by Fabian Lim

Is There an Affiliate กFree Lunchก Program?

Is There an Affiliate กFree Lunchก Program?

by: Glenn Beach

กEverything worthwhile has a cost… Whenever you think you are getting something for nothing, look again—someone, somewhere, somehow is paying for it. Behind every free lunch there is a hidden cost to be accounted for.ก Edwin G. Dolan

If you, or any of your business prospects, believe that time is money, then yes, the ‘there Ain’t No Such Thing As A Free Lunchก principle DOES apply to your internet business. What you can’t invest in money, you will have to invest in time. You will have to be able to put the axe to the grind for more hours per day or week, and you will have to wait for more weeks and months before your ship comes in. Those are the facts.

If you are able to think outside the box (and few internet entrepreneurs CAN’t!) then the principle can be stretched a little. Are you balking at spending a few pennies a day to boost your sales? Do some research comparing what your marketing program offers and what the same services cost on the open market. Compare what information your program offers and what you can learn elsewhere. For example:

find some online business forums and search these topics: free advertising, phone followup techniques, sample followup letters, sample phone scripts.

investigate your and other affiliate marketing programs for all the above plus services and tools such as: prospect notification, contact manager, online forum, billing and revenue collection, gateway website, company resource center, free sales and marketing tools, affiliate training courses, successful team support, commission or compensation schedule. In other words, look at EVERYTHING that the program will give you for free.

research what you would have to pay for any or all of the above tools, hints, and services.

How does your affiliate program measure up? What do you get for free and therefore, what do you save? How much can you afford to invest based on these savings?

If you absolutely HAVE NO MONEY to invest, thatกs one thing. If you have a kneejerk reaction to investing in something that กsays itกs freeก, think again. What other business in the WORLD besides one on the internet can you begin for NOTHING? How many pennies a day can you AFFORD to invest in your business, maybe not now but as soon as possible?

If you have nothing, you can start and run a business. You will have to pay for it, however, with time. Free ads need to be worked every day. Free ads drop out of sight as new ads follow. You need to study your product till you know it inside and out, so all prospective affiliates can be led, encouraged, taught how they too can succeed. Since the name of the game is visibility amongst the billions of offers on the internet, you can’t afford to waste a single hardwon prospect.

Without any money to invest in advertising, this will be a long slow process. You will have to determine how YOU can best achieve sales and attract affiliates, because each personกs skills, style and dislikes are different.

You need to be internet savvy because all the information you require to succeed is out there, you just have to know how to find it. Study, seek your own answers, and know where and how to ask questions. You will win the game with patience and persistence.

About The Author

Glenn Beach is a proud member of Work at Home Team.

He is a selfemployed subcontractor and home entrepreneur at:

http://www.workathomebusinessopportunitycanada.com

email: [email protected]

This article was posted on March 06, 2004

by Glenn Beach

They Didn’t Think I Could Earn A FullTime Income

They Didn’t Think I Could Earn A FullTime Income Online, But I Proved Them Wrong!

by: Al Martinovic

When I first attempted to make money online I was so naive just like any newbie. But I learned from the school of hard knocks. I learned by trial and error and by just doing.

In the beginning I submitted my site to every search engine under the sun. I tried traffic exchanges, banner exchanges, FFAกs, safelists, online classified ads etc. and not surprisingly I got zero results. If anything… I was very good at getting spammed.

I wasted weeks and even months of my time with stuff that didn’t work. But little by little I started to head in the right direction. I dropped all the stuff that didn’t work and looked for other ways to bring traffic to my site.

I subscribed to a whole bunch of ezines and started posting free ads. The results weren’t great but at least this time I was getting some results. My confidence started to build and I knew I was heading in the right direction.

Then I started to spend a little money on my business and used pay per click search engines and things really started to take off for me and my confidence grew more.

Then I started writing articles and press releases and and in the middle of all this I would spend time learning how to optimize my site for the major search engines to get a high ranking.

The sales started coming in regularly. But I didn’t sit back. I wanted to convert more of my visitors into customers.

I added an optin form on my site to capture email addresses and set up an autoresponder to automatically follow up with my prospects. Eventually I added an alert box to capture email addresses which really exploded my mail list.

I started learning more about copywriting and experimented with different copy and headlines etc. on my site to get maximum results until eventually I had a consistent sales machine over at http://www.ineedsmokes.com

And when I had a sales machine that was on autopilot I then started pursuing other projects to make additional money.

But you know, it took alot of work to get to this point. It is a constant learning process and I still try to learn as much as I can because you never กknow it all.ก

If you think you กknow it allก you are finished because the internet changes so rapidly youกll quickly get left behind.

If you’re new to online marketing… it won’t happen for you overnight. It will take work, dedication and even sacrifice.

You need to keep working your business, be consistent and learn as much as you can about this internet marketing game and most importantly apply what you have learned.

Some techniques and tactics will work great in one business… but not in another. You won’t know unless you try. Find the things that work for you and build upon it.

And eventually… youกll get there too.

About The Author

Al Martinovic publishes the Millenium Marketers Newsletter featuring powerful internet marketing concepts, killer strategies, useful tips, and no bull business advice. Subscribe Free Today: http://www.milleniummarketers.com

This article was posted on November 18, 2003

by Al Martinovic