Promoting Your Product? Offer a Free Ecourse From Your Web Site
by: Radhika Venkata
Ecourse is a series of emails sent to the subscribers at a specified interval. This can be achieved by a follow up autoresponder software that can be loaded with email messages and it sends the messages at specified intervals.
http://www.scripts4webmasters.com/followupautoresponderpro/index.shtml
Tips in creating an ecourse:
1. Make your ecourse short like 5 10 messages. Too many messages makes the subscriber lose his focus. If possible keep links to previous email messages.
2. Divide the topic in to 5 10 subtopics. Example if you are sending a search engine optimization course, then you can divide your topic like
Day 1: Search engine friendly urls
Day 2: Linking from and within your website
Day 3: Keywords and Metatags
Day 4: How and where to put content
And so on….
3. Make a template for the ecourse. So you can just keep content to save it as day1, day2 etc. Put subscriber info on top like his email, ip, date he subscribed etc. This way you will be saved from accusations of spam.
4. ALWAYS give some good advice or useful content or tips through your ecourse. This develops your credibility. People think that you know your stuff.
5. Keep your resourcebox at the end of each message. Provide a discount for people who read your ecourse. Put some encouraging words like กWant to get hold of ‘this really worksก and กprovenก secrets of search engine optimization?ก … ก20 times of this ecourse for a meager $39.95?ก
6. Load them in to your follow up autoresponder at 1 or 2 day interval. Don’t put too much gap between the messages. Subscribe yourself or if your autoresponder software has an ability to send the all messages to you atonce and see all the links, format and layout looks OK.
7. Last but not least is, select the topic for the ecoure that is RELATED to your product or service. If you are selling your search engine optimization service, write an ecourse about ‘tips on listed in internet directories like dmoz.ก or กSecrets of Google search results.ก etc.
Radhika Venkata (c).
About The Author
Radhika Venkata
Subscribe to กiNet Marketing Ezineก which is completely focused on Internet Marketing. Receive FREE Ebooks with Resale rights!
http://www.webmasterscentral.com/subscribe.shtml
FREE Ecourse :: 30 days Solid work out to increase your online profits!
http://www.ebooksworld.com/ecourse/index.shtml
This article was posted on April 14
by Radhika Venkata