Revealed: The $12,500 Copywriting Formula
by: Sopan Greene
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes youกve seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?
Well then, todayกs your lucky day, isn’t it? If you follow this formula whenever you write a sales letter or an ad youกll see how well it increases your success. Remember that the key to writing a sales letter is that the job of every paragraph is to make the reader want to read the next paragraph.
Use this as a skeleton when you write ads and then go back through your ad to make sure youกve covered all nine points in the right order.
1. ATTENTION Write a headline that GRABS your reader. Fear or curiosity are good places to start. For example: กExTruck Driver Makes $21,815 a Month Doing What You’re Notก
2. INTEREST List the benefits of your product or service. Acknowledge their problem while showing you have the solution. Show that youกve been where they are and you can help them.
3. CREDIBILITY Mention referrals and references of how others have benefited from your product or service.
4. PROVE Show testimonials with full names and cities or countries. Offer a riskfree guarantee.
5. BELIEVABLE Give your full contact information. Make it easy for them to buy with no hassles. Let them know why they should trust you.
6. SCARCITY Have limited offers, special time sensitive sales, discounts on a few products in limited quantity.
7. ACTION Ask for the sale. Make it simple.
8. WARN Let them know the pain theyกll experience if they don’t use your product. i.e. If you’re selling a wrinkle cream let them know how dry their face will be and how much deeper their wrinkles will get without your product if thatกs true. Don’t lie.
9. NOW Tell them why they should buy right now.
Thatกs it. Now youกve got the skeleton that the best copywriters in the world use. If you want more information on copywriting from Brian Keith Voiles go to: http://www.nmmastery.com/admagic/index.shtml
About The Author
Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Get 2 FREE eBooks & a FREE report: กMillion Dollar Emailsก,กHow To Start Your Own Traffic Virusก & ‘the 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making…ก
mailto:[email protected]
www.NetMarketingMastery.com
This article was posted on December 05, 2003
by Sopan Greene