7 Explosive Strategies to Maximize Your Google AdWords Campaigns
by: Fabian Lim
If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.
In fact, more and more online marketers, both large organizations and ‘oneman’ companies alike, use Google AdWords for a variety of purposes, including but not limited to:
Increase website exposure
Sell existing products and services
Launch new products and services
Drive traffic to website to capture email leads and build prospect list
Test various marketing strategies e.g. web copy effectiveness, product and services pricing etc.
Research primary and secondary keywords for Search Engine Optimization strategy
Research consumer and business wants and needs
Market and sell own &/or affiliate products
And much much more…
However, as with any payperclick service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.
Worst still, a poorly implemented Google AdWords campaign can even ‘break your wallet’!
So, how does one develop an effective Google AdWords campaign?
Here are 7 useful strategies you can use to maximize your Google AdWords campaign:
Strategy #1 Identify a large number (preferably 300 above) of lowcost but highly targeted keywords/keyword phrases
It is important to understand that Google AdWords is a payperclick system and you only pay when a prospect clicks on your AdWords ad regardless of the number of impressions.
And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.
Here are some tools you can use to generate keywords and key phrases:
Google AdWords Keyword Suggestions tool:
http://adwords.google.com/select/KeywordSandbox
Good Keywords:
http://GoodKeywords.com
7Search.com’s Keyword Suggestion Tool:
http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx
WordTracker:
http://WordTracker.com
Misspelled Keywords:
http://SearchSpell.com
Strategy #2 Develop various ad headlines and descriptions and splittest them to identify the most effective ad
Actually, Google AdWords does this for you automatically i.e. it displays the ad that receives a higher clickthrough more frequently.
Here’s a quick and dirty way to develop a killer ad headline and description – model other Google AdWords ads!
Notice I said ‘model’ and NOT ‘copy’.
All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.
Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.
Here’s a Copywriting 101 Tip – Your headline and description should mention the BIGGEST benefit of your product or service.
Strategy #3 Use the ‘Keyword Matching’ option to better target your ads
Unlike conventional payperclick models, AdWords ads are ranked based the following formula:
CostPerClick (CPC) X ClickThrough Rate (CTR)
Keyword matching helps you achieve a higher ClickThroughRate (CTR) for your ads and therefore, a higher ad ranking without increasing the CostPerClick (CPC) of your campaign.
For example, a phrase match keyword like ขpopup generatorข will show up for the search query ขbest popup generatorข but will not display for the search query ขpopup a generatorข so using the ‘Phrase Match’ option will minimize ‘untargeted’ impressions and result in ClickThroughRate (CTR) improvements.
Strategy #4 Limit the ad impressions to certain countries and/or regions once youกve received customer data from the initial sales generated
For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher ClickThroughRate (CTR) for your ads.
Strategy #5 Add a subscriber signup box on ALL the websites you’re promoting.
This will allow you to build your subscriber list at the same time! Place your subscriber signup box at the top left or right side of your webpage to increase subscriber signup rate.
Strategy #6 Add a DHTML (Dynamic Hyper Text Markup Language) popup on your websites
Hereกs a 5STAR SECRET Google doesn’t want you to know: You CAN use popups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the popup does not result in the OPENING OF A NEW WINDOW!
A DHTML popup is technically not a popup it is really a กfloating menuก, made to look and act like a popup!
You can find out more about กPopupMaster Proก, a กnewgenerationก popup software (that also beats popup blockers) here:
http://PopupMaster.net
Installing a DHTML popup on your websites WILL dramatically increase your sales and subscriber signups!
Strategy #7 Monitor and manage your campaigns
Youกll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest clickthroughs etc. once your campaign is live.
And you should use this information to tweak your headline, description and costperclick accordingly to maximize your campaign effectiveness.
Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.
Copyright 2004 Fabian Lim
Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. Visit his website at http://BizSuccessOnline.com. To subscribe to his free newsletter, BizSuccess Tips, send a blank email to:
mailto:[email protected]
About The Author
Fabian Lim is a Management/Internet Marketing Consultant. He helps organizations and individuals succeed online. He publishes กBizSuccess Tipsก, a free newsletter. To subscribe, send a blank email to: mailto:[email protected]
This article was posted on March 03, 2004
by Fabian Lim