How I Boosted My Conversion Rate by 33% Overnight

How I Boosted My Conversion Rate by 33% Overnight

by: Rosalind Gardner

Once upon a time, I used to work as an air traffic controller.

As you might imagine, rapid technological advancement requires that controllers do a lot of reading to keep up with, and execute, procedural changes in their work.

As such, the first fifteen minutes of every shift was set aside to review new material in the ‘read and Initialก file, posted since your last day of work.

In addition to operational changes, the ‘read and Initialก contained administrative news on local, regional and national levels.

Some reviews would be easy. Iกd read one short memo about an upcoming retirement party and then Iกd be off to the coffee pot.

However, there were other days when an hour wouldn’t have been enough time to properly digest everything. But you were stuck with only fifteen minutes.

So, how did I make sure I fully understood all the information before sitting down to work on those กinformation overloadก days?

Well, fortunately for me, I had the best crew partner on the planet.

After quickly skimming the notes, heกd tell me all the nitty gritty details. In the telling, weกd both learn and understand the changes better.

I often learned more from hearing him explain what he understood, than if I had read the companyกs legalese a hundred times.

Why is that?

Because I learn best by first hearing information, THEN reading about it.

Knowing that, it surprises me that it took me so darned long to appreciate my friend Shaunกs suggestion that I put audio on my site.

Months after he told me how audio had boosted his conversions and how simple it was to do, I finally took half an hour to prepare a recording.

Incredible!

My sales skyrocketed by 33% overnight.

Iกve heard of conversion rate improvements of over 400 percent, simply by adding an audio snippet.

It makes sense.

Most of us are inherently lazy. Why read when you can listen instead?

Too, printed text isn’t capable of capturing and holding attention like a human voice.

Adding your picture and an กAbout Usก section to your site goes a long way to fostering trust and credibility, but your voice will take it home.

In addition to increasing your conversion rate, audio may also help reduce your email and overall workload.

I use Jay Jenningกs Sonic Memo on my site, and after a review of all the other audio programs out there, I believe Jayกs is the best.

If youกve been looking for an easy way to drammatically increase your siteกs conversion rate, I highly recommend talking to your visitors, using Jayกs technology.

© Copyright Rosalind Gardner, All Rights Reserved.

About The Author

Article by Rosalind Gardner, author of the bestselling กSuper Affiliate Handbook: How I Made $436,797 in One Year Selling Other Peopleกs Stuff Onlineก. To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com.

This article was posted on March 30

by Rosalind Gardner