Pay Per Click To Guarantee Targeted Traffic!

Pay Per Click To Guarantee Targeted Traffic!

by: Steve Nash

The days of free search engine traffic are over!

(And the reign of cheap search engine traffic has begun!)

Okay, that may not be quite the case *yet*, but you really do have to work hard (or pay someone to work hard), to even get close to guaranteeing a top 10 position on search engines like Google.

PayPerClick search engines, however, offer the promise of guaranteed visitors, for the keywords of your choice.

Choose to pay per click wisely!

There are literally hundreds of payperclick search engines available for you to spend your money. Only a few can guarantee targeted visitors to your site, though. Iกve listed the best payperclick search engines below.

=> SIGNUP WITH THESE POPULAR PAYPERCLICK SEARCH ENGINES

* OVERTURE

Overture (formerly GoTo) is the original (and most popular) payperclick search engine.

Overture is also one of the most expensive, and competitive. A quotation taken from their signup page:

กA $50 initial deposit is nonrefundable and will be applied to clickthroughs or to the minimum monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.10 per click through.ก

Overture do have tough antifraud measures in place always evolving, obviously so there is far less chance of receiving socalled กbogus clicksก using Overture.

And Overture has an impressive search engine reach, with its results found in กSponsored Listingsก in many search engines.

You can currently choose from Fast Track or Self Serve signup options.

Verdict: If you’re serious about generating targeted traffic to your site, but less bothered about minimum (or maximum!) bid amounts etc. then you should consider signingup with Overture.

Overture http://www.overture.com

Overture UK http://www.uk.overture.com

* ESPOTTING

Espotting is the selfproclaimed #1 payperclick search engine in Europe. Its results appear on many major search engines as well as well as thousands of relevant smaller sites too

This is what is says at Espotting UKกs signup page:

กEspotting Media can help you access targeted leads from 72% of the UKกs online population… By ensuring that your listings appear within our top 35 search results, you will benefit from highly targeted leads from Yahoo! Europe, Lycos, Kelkoo and Netscape and many more. ก

It offers a Gold, Silver and Bronze service depending on how กhandsonก you want to be with your payperclick campaign (and how much money you want to spend!).

Verdict: A serious contender in Europe, worth considering.

Espotting http://www.espotting.com

* GOOGLE ADWORDS

Even Google operate a payperclick search engine.

Called Google AdWords, results appear on the Google search engine itself, as part of the search engine listings (right hand side).

Results also appear as part of AOL and Yahoo!กs searches and other major content providers. Though this might change soon.

And, with itกs recent launch of Google AdSense, Google AdWords now appear on minor, but still relevant, content sites.

Unlike other payperclick search engines, Google AdWords doesn’t always list the highest bidded term first (see BID, BID, BID below for details). In Googleกs words:

กGetting great results in AdWords doesn’t necessarily mean spending a lot either. The AdWords system rewards the bestperforming ads.ก

Verdict: Definitely consider signingup to Google AdWords, but learn how to make the most of your AdWords campaign first via a suitable tutorial or learning resource!

Google AdWords https://adwords.google.com/

=> OR VISIT THESE LINKS

There are other payperclick search engines worth considering. All of the pay per click search engines listed below have considerable reach, and can guarantee visitors to your site (often at a much cheaper cost than Overture etc.)

http://www.FindWhat.com

http://www.kanoodle.com

http://www.xuppa.com/ (formerly Bay9)

http://www.7search.com

http://www.epilot.com/

http://www.goClick.com

http://www.AhHa.com

http://www.onesearch.com

http://www.NetFlip.com

=> THEN BID, BID, BID!

Using Overture as an example here, making a bid is simply a matter of choosing the following:

keyword

title

description

And as Overture recommends on its site, always repeat the keyword in both the title and description to improve your chances of a click. Overture also comes with a keyword suggestion tool, available to Overture advertisers only.

Choosing your keywords, and the amount you are willing to bid is also simple, but can take a lot of time.

This is because you need to research suitable indemand keywords, that cost little. Solutions to this problem include using the paidfor version of Wordtracker the excellent keyword suggestion tool allows you to brainstorm good keywords, and determine the current cost of the top 20 bids. You might also want to use bid management software.

Wordtracker http://www.wordtracker.com

Example of bid management software for Overture http://www.ppcmanagement.com/

=> BUT BID CAREFULLY!

Make sure you don’t spend too much money.

Clicks can add up quickly. Itกs probably worth investing in some kind of bid management software, or at least worth using the inbuilt bid management provided by search engines like Overture.

Remember, you ONLY want your prospective customers to click. And you must know the value of your visitor! (A rough guide: Value = average earnings / average unique visitors .)

Try and make sure that the cost of a click never exceeds this กvalueก of a visitor.

One successful strategy is to bid low on many listings.

=> READ MORE…

You can find out a great deal more about payperclick search engines from this excellent resource.

http://www.PayPerClickSearchEngines.com/

And the online version of this article contains a variety of signup offers for some of the search engines listed, as well as details of Google AdWords learning resources.

http://howipromotemywebsite.com/payperclick

About The Author

STEVE NASH has written many business articles useful to all. Read them below!

http://wisebuys.info/webmasterarticles.html

HIS BEST TIP? Use Site Build It! to develop a profitable business online! Learn more at

http://www.sitebuildit.com

This article was posted on March 06, 2004

by Steve Nash