Review: eBook Secrets Exposed
by: Michael Southon
If you want to make a lot of money with your own eBook and you only read one book on the subject in the next 12 months, I strongly recommend that itกs กeBook Secrets Exposedก by Jim Edwards and David Garfinkel.
The authors are both well qualified in this area. Jim Edwards has written five bestselling eBooks (including ‘the Lazy Manกs Guide to Online Businessก and ก33 Days To Online Successก).
David Garfinkel is considered by many to be the worldกs greatest copyrighting coach. Heกs an awardwinning business journalist and is also the author of several bestselling eBooks, such as กAdvertising Headlines That Make You Richก and กKiller Copy Tacticsก.
There have been so many books on this subject that I really couldn’t imagine how this book could add anything new.
But I have never before seen an eBook that explains so clearly how to do it. I got the feeling that you could literally walk in Jim Edwardsก footsteps and get the same results he did (over 4,500 eBook sales in 9 months).
What makes this book very readable and enjoyable is that itกs simply a long interview David Garfinkel asks the questions and Jim Edwards gives the answers.
The book is packed with so many กinsider tipsก thatกs itกs difficult to know where to begin, but one of the most valuable tips is how to find out before you write your book if thereกs a market for it.
You do this by following Jim Edwardsก 5Step กUltimate eBook Success Formulaก. The formula allows you to find out if thereกs a target audience that is already actively looking for the information you’re about to sell online. And if so, if they are prepared to pay for it.
One of the interesting things youกll discover in this book is that competition is actually good for your eBook.
If you come up with an idea for an eBook and you find that there are no competing books, you need to get worried it means thereกs probably no market for that idea.
But if there are books competing with yours, you’re on safe ground you know you have a market.
And don’t be put off by competition: anyone who is serious about a particular subject will buy at least 4 or 5 books on that topic.
Many eBook authors who make big money quickly with their eBooks do resale rights. Instead of making $29 per sale, they’re making $99 per sale. As you can see, resale rights can get you into serious money very fast.
But there are definite pitfalls with resale rights (such as finding out a few months later that your cherished information product has become a free eBook). If you want to avoid these pitfalls, you need to read Section 2 carefully.
You might think that bestselling eBook authors don’t bother with affiliate programs. Wrong!
Jim Edwards shows you that one of secrets to making money with your eBook is to load it up with backend affiliate links. But thereกs a right way to do this and a wrong way (more about this in Section 5).
But the real secret to how Jim Edwards made over $40,000 in one month from a single eBook is joint ventures finding people with lists of 10,000 or even 100,000 and getting them to do a personal recommendation to their readers.
On the Internet itกs not products that make money, itกs lists (products don’t sell, lists do). Or as Jim Edwards puts it: ‘the power is in the pipes, in the distributionก.
Letกs say your eBook is priced at $29 and you find someone with a list of 10,000 and they do a mailing that results in 3000 people turning up at your website.
And letกs say that those 3000 visits result in 90 to 180 sales you and your joint venture partner are suddenly making thousands of dollars in a few days.
Jim Edwards shows you exactly, stepbystep, how to set up a joint venture. He even shows you the exact same letter that he used to set up joint ventures for his book กHow To Write and Publish Your Own eBook in a little as 7 Daysก.
One of the keys to making joint ventures work is what Jim Edwards calls ‘the Santa Claus techniqueก (more on that in Section 2).
A question many people have is how to price their eBook. And itกs crucial that you get this right. In Section 4 Jim Edwards reveals his กpricing formulaก a very clever way to find your eBookกs กbreakpointก or equilibrium.
Thereกs another very valuable tip in Section 17 กMy Secret Method For Slashing Refundsก (this tip on itกs own could be worth the price of the whole book).
This is the best book on eBook publishing Iกve read in the last 18 months in fact, while reading it, I came up with the idea for my next eBook!
You can get your copy of กeBook Secrets Exposedก at: http://www.freezineweb.com/ese.html
(c) 2002 by Michael Southon
About The Author
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezinewriter.com
This article was posted on August 30, 2002
by Michael Southon