The Importance of Advertising Your Home Business

The Importance of Advertising Your Home Business

by: Kevin Purfield

The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long.
All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.
Generally, the กad writerก wants the prospect to do one of the following:

Visit the store or website to see and judge the product for himself, or immediately write a check or use a credit card and send for the merchandise being advertised.
Phone for an appointment to hear the full sales presentation, or write for further information which amounts to the same thing.

The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in this thinking, to just admire the product, or to simply believe whatกs written about the product is not doing its job completely.
The กad writerก must know exactly what he wants his reader to do, and any that does not elicit the desired action is an absolute waste of time and money.
In order to elicit the desired action from the prospect, all ads are written according to a simple กmaster formulaก which is:

Attract the กattentionก of your prospect.
กInterestก your prospect in the product
Cause your prospect to กdesireก the product
Demand กactionก from the prospect

Never forget the basic rule of advertising copywriting: If the ad is not read, it won’t stimulate any sale; if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen!
Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you’re just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success in your home business.

About The Author

Discover more Home Business Tips subscribe to my newsletter [email protected]. Kevin Purfield owns the Wealth System Online Resource Directory where you can find everything you need to start, run and grow a home based internet business at: http://www.wealthsystemonline.com/

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This article was posted on May 10, 2004

by Kevin Purfield