The 5 Biggest Mistakes Almost All Web Designers Make And Why These Mistakes Could Cost YOU A Fortune!
by: Jason Mangrum
Huge Mistake #1: Creating a Website with Flash Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually DECREASED the response from prospects and customers by as much as threehundredandseventy percent?
Hereกs why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings…
What may look GREAT to one visitor, may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! (not to mention the loading times can cause your visitor to close your site, never to return again.)
Huge Mistake #2: The กInternet Catalogก Approach You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, ก…well, I don’t want to leave anyone out. If they come to my site, I want to make sure I have what they’re looking for…ก This way of thinking could not be further from the truth.
Hereกs why: Thereกs an ancient rule that goes back to the very beginning of directmarketing on the internet, taught by the richest, most legendary and wellrespected internet marketers of all time…
กWhen you give your prospects too many choices, they become confused and aren’t sure what to do next. Confused people never buy anything.ก
Huge Mistake #3: Optimizing Your Sales Site for the Search Engines Youกll see this taught in nearly every กinternet marketingก course, manual or eBook out there… กYou must optimize every page of your website for the search engines!ก In fact, this false teaching is accepted as กgospel truthก so often, that most web designers will offer to do this for you at no, or little extra cost…
What they DON’t understand is that certain words and phrases must be either reworded (to make it กkeyword richก) or taken out completely, just to be looked upon highly by the mighty search engines and this could KILL your sales, literally overnight.
Hereกs why: When you or a hired web designer optimize your SALES page (i.e. any web page designed to sell your products and services) to get a higher listing in the search engines, you’re going to have to sacrifice the pullingpower of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic but what good is all the traffic in the world, if your visitors arrive at your website and aren’t compelled enough to read why they should order your product?
For years, it has been taught that you should always try to find a กbalanceก of SEO (SearchEngineOptimization) mixed with promotional copy designed to sell your products and services…
WRONG AGAIN! The truth is that you should NEVER optimize your sales page for the Search Engines. Instead, you should create tiny กentry pagesก for each keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (we can show you exactly how to do this quickly and easily and get *massive* targeted traffic from the Search Engines without ever *touching* your sales site!)
Huge Mistake #4: Having a กGraphicsBasedก Website Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service… But did you know that having a graphicallydriven website can actually DISTRACT your visitor away from your sales message?
After all, your sales message (or กweb copyก) is THE #1 most important factor in a website that makes money. If your visitors are paying more attention to your กprofessional graphicsก than your sales message… youกve just lost another sale.
Hereกs why: Youกve got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or LEAVE. If youกve got a graphicallyintensive website, your website will most likely still be loading past your sevensecond time limit.
Thatกs a กcustomerkillerก in and of itself however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale, and losing a customer.
Huge Mistake #5: Designing a Website with ZERO Marketing Experience Most web designers have no idea how to make money on the internet, with anything other than their design services. Itกs not their fault they simply have no or very little marketing and sales experience. After all, they’re just website designers…
However, having your website designed by someone with ZERO internet marketing experience is like buying a streetcar without an engine… it won’t go anywhere, and itกll just waste your time and money!
For more information on how to have your website designed (or redesigned) by a wellknown expert in the field of directresponse internet marketing, go here: http://www.ImmWebDesign.com
About The Author
Jason Mangrum is CEO of ImmWebDesign.com, a Joint Venture specialist, contributing author to such #1 bestsellers as ‘the ECodeก, กDesperate for Moneyก, ก30 Days to Internet Marketing Successก, author of ‘the Path of Manifestationก and creator of the กInstant Marketing Miracle Automated Joint Venture Software.ก He has also been a featured speaker at prestigous events such as Marc Goldmanกs กJoint Venture Summit of the Centuryก and the worldfamous กSpiritual Marketing Super Summit.ก
This article was posted on November 13, 2004
by Jason Mangrum