How To Get Number 1 Spot In Google, Every Time, Gu

How To Get Number 1 Spot In Google, Every Time, Guaranteed

by: Mike Cheney

Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions.
Why do you want to get Number 1 in Google?
กBecause itกs good to be there isn’t it? It means my website is the best out there.ก
Well, no, it doesn’t. Why do you really want to be Number 1 in Google?
กWell, everyone wants to be Number 1 don’t they? If Iกm right at the top everyone will see my business and customers will come flooding to my website in their thousands.ก
They might. But it depends what you’re top for. Have you thought what you would like to be top for in Google?
กMy company, ABC Widgets Limited, comes top in Google when you type in กABC Widgets Limitedก. Thatกs pretty impressive isn’t it?ก
No, frankly, it is not. How many other websites do you think are competing for the phrase กABC Widgets Limitedก? There won’t be very many unless there are others out there who share your company name. Why is being top for your company name any use?
กBecause people looking for us on Google will find our websiteก.
Big deal. You need to be found by the thousands of people already out there looking for what you provide that don’t know your company name. They don’t know what you look like. They don’t know where you’re based. They don’t even know you exist! What sorts of search phrases do you think they will be typing in on Google?
กPhrases like กwidget suppliersก, กwidget sales onlineก and things like that?ก
Yes youกve got it! But are you listed Number 1 on Google for phrases like that?
กNo. We’re nowhere to be seen Mike. I think Iกve been patient enough with you though now answering your questions. Please will you reveal the secrets of getting Number 1 on Google?ก
No, I won’t.
กWhy not?!ก
3 Reasons Iกm Not Going To Reveal How To Get Number 1 Spot In Google, Every Time, Guaranteed
Reason 1 There Are No Insider Secrets
Getting a high listing on Google, or any other search engine, is a combination of hard work, having the right phrases on your website, having lots of great content on your website, having lots of other highlyranked websites linking to you and having your website built in the right way. There are no shortcuts, no magic bullets and no insidersecrets.
Reason 2 Getting Number 1 on Google Is The Tip Of The WebsiteMarketingIceberg
If you focus on getting Number 1 on Google and nothing else it will never happen. You need to focus on all the other elements I mentioned above and especially on developing reciprocal links with other relevant websites. Remember the top website marketing experts in the world (who do nothing else but market websites dayin, dayout) only attract around 15% of their website visitors from search engines. This is not because their websites don’t have a high ranking in the search engines (because they do and many of them will have that elusive Number 1 spot!) itกs because they attract so much more traffic from other places such as directories, associatesก websites, reciprocal links etc.
Reason 3 Itกs Too Dangerous
When you were a child how many times did you hear the following phrase?
กDon’t put all your eggs in one basketก
And yet day after day I hear people asking how they can get top on Google. There are websites dedicated to ‘the artก. People become obsessive about it and many derive their entire livelihood from visitors they get from Google searches. The result? When Google makes a big change to how they rank the websites in their index (which they did in November last year and to a lesser extent in January this year) many of these Googledependent businesses actually WENT UNDER. Thatกs right bankrupted because of an overnight change made by the powers that be at Google Towers.
So yes search engines, and Google in particular, should be an important part of your online marketing mix. But nothing more than that just one small part of the bigger whole. Especially with recent rumblings from the likes of Yahoo! and Microsoft, who are queuing up to topple Googleกs throne, you would be wise to set your sights on achieving a medium profile on hundreds of websites rather than a high profile on just one.
Mike Cheney

www.magnet4web.com

About The Author

You can get free access to lots more of my articles plus a FREE Special Report กHow To Turn Your Website Into A Customer Magnetก worth a value of £47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide

This article was posted on May 31, 2004

by Mike Cheney