Book Summary: Effective Networking For Professiona

Book Summary: Effective Networking For Professional Success

by: Regine Azurin

This article is based on the following book:

Effective Networking for Professional Success

กHow to Make the Most of Your Personal Contactsก

by Rupert Hart, Stirling Books, 1997

ISBN 0 949 142 09 3

125 pages

We are all ขselfemployedข now.Today there is absolutely no job security. We are living in an age of corporate downsizing, and freelance consultants, or selfemployed workers are growing by the day. Networking is one skill you need to practice to get ahead and survive these uncertain times.

Wisdom in a Nutshell:

1. Networking is essential for both new jobs and business contracts.

2. Effective networking is 12 times more effective than answering advertisements

3. Advertising is becoming ineffective except on a large scale.

4. Networking helps you find hidden opportunities and can set you apart from the competition.

5. An indirect approach is better than a direct one. Use someone you know to introduce you to your target contact. Never go straight to your target without a gobetween who will put in a good word for you.

6. You can overcome your natural shyness, your fear of using people, and your fear of rejection.

The 3 key networking techniques are:

1. Build a network of partners to keep an open eye and ear for new opportunities for You.

2. Reach targeted individuals in two ways: directly or indirectly.

3. Build visibility by raising your profile. Go to every social gathering you possibly can.

Building your network is an ongoing process. You need to increase your range of contacts constantly.

Planning your campaign:

1. Define your objective

2. Select the right technique

3. Understand that ขdeal flowข or your number of prospects must be great in order to bag one new business contract.

4. Identify your target

5. Work out your positioning. This is a short statement of what you are about, what you can offer.

6. Think about what you can do for your network partners in exchange for information and contacts.

Building Network partners:

1. Talk to everyone you know about opportunities

2. Clarify what network partners can and will do for you

3. Know which contacts to build into network partners

4. Find those friendly network spiders, those types of people who just seem to know everyone.

5. Use the telephone.

How to grow and refresh your network:

1. Go out of your way to be where people are.

2. Get into the habit of being talkative.

3. Get the contact details of people you meet. Not just exchanging business cards but stapling information like birthdays, anniversaries, hobby clubs, and key information onto their cards.

4. Choose the right method for the right person.

5. Warm up longcold contacts.

How to find targeted individuals:

1. Focus on what you want to achieve and how people can help you.

2. Use your network partners to find suitable companies.

3. Gather key information on these companies.

4. Figure out who is the one with the power to hire you.

5. Find people connections and common areas of interest.

Reaching targets through network partners:

1. Find and persuade the best partner for your targeted individual.

2. Engineer an introduction.

3. Build wordofmouth exchanges about yourself.

Reaching targets directly:

1. Decide if you should write a letter or not.

2. Be able to demonstrate your achievements.

3. Have a line ready to get you past the secretary.

4. Act as though you expect to be put through.

5. Be ready to leave a short, persuasive message for the decisionmaker.

Your opening line:

1. Be cheerful, confident and straightforward.

2. Exploit connections and recommendations.

3. Mention common interests.

4. Report news of interest to the target.

5. Wait for a response. Know when to shut up.

6. Write down your opening lines before picking up the phone.

How to be visible without really trying:

1. Ask a question at a conference.

2. Make a point in a meeting.

3. Write letters to your industry magazine.

4. Introduce yourself to lots of people at an industry show or ball.

5. Buy people a drink at the bar at a lecture.

6. Discuss a book with an industry leader.

7. Wear bright ties.

8. Make people laugh.

9. Have an opinion on everything. (But keep an open mind)

10. Hand out an unusual business card.

11. Recast your CV to be a little different.

12. Take up an unusual hobby. (But not too unusual)

13. Don’t overlook using the email and Internet to communicate your cause.

About The Author

By: Regine P. Azurin and Yvette Pantilla

Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.

http://www.bizsum.com/lite.php

กA Lot Of Great Books….Too Little Time To Readก

Free Book Summaries Of Latest Bestsellers and More!

Mailto: freenewsletter@bizsum.com

BusinessSummaries is a BusinessSummaries.com service.

(c) Copyright 20012005, BusinessSummaries.com

meg@bizsum.com

This article was posted on March 22

by Regine Azurin

4 Dynamic Marketing Tactics

4 Dynamic Marketing Tactics

by: Bob Leduc

Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.

1. Focus on Your Best Prospects

Imagine how profitable your business would be if more of your new customers were like the best customers you have now. Hereกs how you can make that happen…

Take some time to analyze your current customers to determine what key traits they share and why those traits make them ideal customers for you. Then revise your sales message to appeal specifically to them.

This will increase both the number of new sales you get and the profitability of each new customer.

2. Pile on the Benefits

Customers usually buy something to save time or to save money. Offer them an opportunity to do both and you will boost your sales. But offer them multiple opportunities to do both and you will cause your sales to soar dramatically.

For example, structure your sales message to stress both the time saving and money saving benefits of your product or service. Then include a discount price offer if they buy before a certain deadline (more money saved). Finally, figure out how you can deliver all or some of what they are buying immediately (more time saved).

Tip: If you cannot deliver all or part of your product immediately, add something to the purchase that you can deliver immediately. It can be as simple as a series of helpful tips related to your product posted on your web site …but available only to new customers.

3. Make Buying Easy

Make it easy for potential customers to buy from you and more will buy. Look for ways you can make your buying process easier and faster.

For example, design your selling procedure so prospects do not have to make unnecessary decisions. Every decision they have to make interrupts the buying process …and diverts their attention away from completing the sale.

Tip: Don’t ask for unnecessary information during the ordering process. Instead, follow up after the sale with a personalized ‘thank youก message and include a brief request for the information.

4. Follow Up Again and Again

Selling is not a one step process. Most people do not buy something the first time the see or hear about it. You can salvage many of these potential customers with an effective follow up system.

Your follow up can be as simple as contacting these prospects periodically with a new offer. Or, better yet, follow up periodically with some useful information …and don’t charge them for it. Youกll build a supportive relationship that gains their trust and eventually the sale.

Tip: Make sure you have a way to get the email addresses of visitors to your web site. You need it to follow up with them. For example, offer them a complimentary special report or other useful information …delivered only by email.

Each of these 4 dynamic marketing tactics provides a simple way for you to boost your sales and profits quickly. They are simple to use, highly effective and require very little if any new expense.

Copyright 2005 Bob Leduc

http://BobLeduc.com

About The Author

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards …and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. Youกll find his lowcost marketing methods at: http://BobLeduc.com or call: 7026581707 After 10 AM Pacific Time/Las Vegas, NV

This article was posted on February 24

by Bob Leduc

LowCost Marketing With Postcards

LowCost Marketing With Postcards

by: Bob Leduc

Hereกs a simple way you can generate lots of sales leads …or traffic to your web site. Use postcards. They’re highly effective and very lowcost. Plus, postcards provide the following 6 unique advantages over most other types of advertising.

1. Maximum Exposure for Your Sales Message

Postcards are delivered ‘ready to readก. Even people who usually ignore other advertising will find it hard to avoid looking at your message when itกs on a postcard …especially if you keep it brief.

With other types of advertising you often lose prospects who would have been interested in your offer …but they never saw it.

2. Simple and LowCost

Postcards are simple to produce and very lowcost. You can print 4 x 6 inch postcards on your own computer for less than 2 cents each. Or you can reduce the cost down to about 1 cent each if you print 4 at a time on 8 1/2 x 11 sheets of card stock and cut the sheets into quarters.

Even postcards printed by a commercial printer are not expensive …usually about 4 cents to 8 cents each.

The postage for mailing postcards is low too. In the US you can send postcards by First Class Mail for only 23 cents. This reduced postage rate applies to postcards that are at least 3 1/2 x 5 inches but not over 4 1/4 x 6 inches.

3. Get Immediate Results

Because postcards are simple and easy to use they produce results quickly. Often your postcards can be mailed within a week from the time you decide to use them. You will start getting replies 2 or 3 days later.

4. Gain Control of Your Sales Activity

Postcards put you in control your sales activity. You can avoid getting too many or too few responses during any time period by regulating how many postcards you mail and how often you mail them.

That means you can quickly boost your sales activity anytime it slows down. And you can avoid losing customers you can’t handle immediately because you got flooded with too much activity at one time.

5. No Wasted Advertising Expense

Postcards enable you to spend your entire advertising budget on your best prospects. You don’t have to pay for advertising to a large audience in order to reach a few good prospects.

With a little advance planning you can make sure your postcards only go to prospects likely to be interested in what you offer …and who also have a prior history of acting on offers that interest them.

For example, analyze your customers and make a list of the characteristics they share. Then call several national mailing list brokers and tell them what you are looking for. Youกll be surprised at how specific some mailing lists are today.

6. Can Evaluate Results Quickly

Postcards normally generate 90 percent or more of their total number of replies within 7 to 10 days. This enables you to quickly and accurately evaluate the results of postcard advertising. Youกll know in about a week if you can confidently send more of the same postcards or if you need to make some changes.

Don’t overlook postcards when you want to generate sales leads or web site traffic. They’re highly effective, very lowcost …and they provide these 6 unique advantages you cannot get with most other types of advertising.

Copyright 2004 Bob Leduc

http://BobLeduc.com

About The Author

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards …and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. Youกll find his lowcost marketing methods at: http://BobLeduc.com or call: 7026581707 After 10 AM Pacific Time/Las Vegas, NV

This article was posted on September 28, 2004

by Bob Leduc

How to Make a Website: Minus the Headaches

How to Make a Website: Minus the Headaches

by: Tom Antion

There is nothing wrong with making your own website if you are looking to save some money. Be prepared however, for your finished product to resemble an after school project; cutesy, homemade touches and all. It is pretty hard to make your own website and have it look professional; but, there is an easier way that will leave you with fewer headaches in the long run.

You must first do some web research. Click around and find websites that have the look you are going for. Make some notes and jot down what it is you do and do not want representing you. You should also start thinking of some keywords that will help people find you if they were to type them into a search engine.

After you have a rough idea of what you would like your site to look like, you should contact a professional who will take care of all the hassles that come with making a webpage. I recommend contacting Global Presence in Tucson, Arizona, http://www.saeler.com; they do great work and pay special attention to detail.

Your website will be created so that you can make changes when and if you see fit. To do this, you should purchase a web authoring program, and learn how to properly navigate the system to make revisions on your site. After the site is up, you only need to know how to do 4 things in order to keep your site up to date.

1. Be able to add a new page, complete with all of the navigation buttons from previous pages.

2. Have the ability to add text.

3. Be able to add a graphic.

4. Know how to make a hyperlink.

These are 4 easy steps that will be repeated numerous times throughout your website’s existence.

Not everyone uses the same browser, so your webpage may look very different from one computer to the next. To get a quick look at how your site may appear on other browsers, go to http://www.anybrowser.com/. When choosing a font, use something standard like Times New Roman; one that virtually every computer has. A good resource to help guide you through all of your website problems is Robin Williams’ (no, not that Robin Williams) book, The Non Designers Web Book.

*Remember to keep your site simple, so that customers don’t get confused by all the buttons, and click away.

About The Author

Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book กWake กem Up Business Presentationsก and กClick: The Ultimate Guide to Electronic Marketing.ก It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his clientกs needs. http://www.antion.com.

This article was posted on August 30

by Tom Antion

10 Motivational Triggers That Make People Buy

10 Motivational Triggers That Make People Buy

by: Dan Brown

1. People want to make more money. They may

want to start their own business, get a higher paying

job or invest in the stock market. This will make

them feel successful.

2. People want to save money. They may want to

invest for the future or save for a big purchase.

This will make them feel more secure.

3. People want to save time. They may want to

work less and spend time enjoying lifeกs pleasures.

This will make them feel more relaxed.

4. People want to look better. They may want to

lose weight, tone their body, or improve their facial

features. This will make them feel more attractive.

5. People want to learn something new. They may

want to learn how to change their car oil or build a

deck. This will make them feel more intelligent.

6. People want to live longer. They may want to

get in shape, eat better or gain extra energy. This

will make them feel healthier.

7. People want to be comfortable. They may want

to relive aches and pains or want to sleep in a more

comfortable bed. This will make them feel

relieved.

8. People want to be loved. They may not want to

be lonely anymore or want to start dating again.

This will make them feel wanted.

9. People want to be popular. They may want to

be a famous celebrity or be more popular in

school. This will make them feel praised and

admired.

10. People want to gain pleasure. They may want

satisfy their appetite or sexual desires. This will

make them feel more fulfilled.

About The Author

Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program which is due out Nov. http://www.zabangaffiliate.com/.

danapoint@gmail.com

This article was posted on August 09

by Dan Brown

Which Guru Should You Back?

Which Guru Should You Back?

by: AnneMarie Killer

Iกve got many friends who are looking for business ideas weกve all heard the concept of กmultiple streams of incomeก.

Itกs human nature to want to กget rich quickก. Maybe one can on the internet maybe, I don’t know about the กquickก and Iกm also not sure about the กrichก but Iกm convinced one can make a decent living.

Iกve started looking for the กnamesก the กgurusก who have made it. And are still making it on the internet. I think I can learn a lot from them. Iกve found this website ranking the gurus. Very interesting indeed.

The top 5 (as at todayกs last calculation) are:

 Guru Share Price 1 Ken Evoy $279.41 2 Correy Rudl $85.11 3 Dr Ralph Wilson $37.04 4 John Reese $29.52 5 Jim Daniels $24.59 

Don’t be fooled by these กshare pricesก John Reese, the number 4 recently (in August 2004) made more than a million dollars in 24 hours!! You can download his report on how he did it at this website. Very interesting reading indeed. And you can buy his กfull houseก for a กmereก $997 don’t rush off and buy yet I suggest you wait until youกve read all of this.

Have you noticed how big the gap is between the number 1 and 2 spot? HUGE, isn’t it? And compare the number 1 spot to John Reese in number 4. So, if number 4 can make a million in 24 hours and he is only the number 4 then surely number 1 must be doing something กmoreก or what do you think?

The number 1, Ken Evoy is well worth checking out. Notice that he hasn’t made a million dollars in 24 hours or has he and heกs not telling? What he is ‘tellingก is case study after case study of everyday people who are successful using his system.

Do you get it?

Heกs not focusing on his millions heกs focusing on how he has helped THOUSANDS of people like you and me to make, well maybe not a million, but a decent few thousand dollars a month.

Heกs very clear that this is not a กget rich quick schemeก. This is about building a business one tortoise step after another. But, you have a กguru in your earก whispering to you every step of the way, guiding, encouraging, explaining strategies and even scolding you if necessary.

This is worth investing in. This is worth every grain of energy and effort you can muster. If youกve ever wanted to back a winner, this is your opportunity.

About The Author

AnneMarie Killer is the owner and webmaster of www.perfectpartyideas.com.

Read her blog at http://www.perfectpartyideas.blogspot.com

This article was posted on December 30, 2004

by AnneMarie Killer

Everything You Want to Know About 4 Color Printing

Everything You Want to Know About 4 Color Printing

by: Mart Gil Abareta

No doubt, the 4 color printing revolution has definitely made color printing jobs so much easier and more affordable. They have also made so many print jobs stand out among others filled with life and energy. Remember that any document can benefit from 4 color printing, and at little expense. Itกs an effective way for you to present impressive color, at a fraction of the fullcolor cost.

Have you ever received a letter on letterhead that used several colors? For sure, you were truly impressed, not denying the fact that 4 color printing really gives an air of richness to any document. You can also get instant turnaround, waterless offset quality, and a price that will have you printing more of your jobs in this color than ever before. In addition, you can also use the said printing process on your business cards. This provides extra flair, and makes your card stand out especially against lesser print jobs. Clients will most likely call you from your business card contact information.

The main goal of 4 color printing is to provide people and their businesses with attractive and eyecatching designs that will definitely mesmerize their target clients. This can only be achieved through the acquisition of the most advanced and most reliable printing technologies and software programs present today which will be of great help from the conceptualization up to the printing of your printing jobs. Having obtained excellent quality 4 color printing will help you increase the status in your business and assure faster return of investments.

Furthermore, different printing companies are continuously looking for ways to improve the printing process to make your printing jobs close to perfection. Simply put, they will do what it takes to get the job done right, the first time. No matter where your target market is, your print media will definitely stand out and create its own niche. 4 color printing services do not only produce high quality printing jobs with brilliant color and perfect register, but also help you achieve success in your business.

Indeed, the 4 color printing is deemed for incomparable quality and unbeatable cost. Whatever printing service you require, be it brochures printing, postcards printing, posters printing, newsletters printing, flyers printing, rest assured that you’ll receive excellent quality, highly competitive color printed outputs. At this moment, itกs certainly a great business move to look for a 4 color printing expert online who can handle your next printing job.

About The Author

Mart Gil Abareta

Well, I must say that I am not a born writer. I didn’t acquire this gift hereditarily either. However, I’m an adventure book lover and used to read everything that I come across in the Internet that sounds interesting. I think, I only developed it through constant practice and exposure to numerous writing stuff. I was chosen to compete in press conferences that showcased my needsowelldeveloped writing skills. I became part of our school publication staff. I started as a news writer and photojournalist of the school paper. Soon, I was appointed editorinchief. It was during this time when I realized that I needed to be more efficient in writing because duty called for it. I should say that this event in my life opened me wholly to the wonderful world of writing.

With all these, I can’t say that I have mastered writing because of these writing experiences. I believe that this craft is also a continuous learning process. I’ve been working hard to become more efficient and competent in writing, most especially now that I’m working as an article/content writer for this company. I’m doing articles for printing companies, medical sites, legal sites, and many more.

For additional information about 4 color printing, visit http://www.4colorprintingservices.com

info@4colorprintingservices.com

This article was posted on April 04

by Mart Gil Abareta

4 Steps To Unleashing Profits In Your Online Busin

4 Steps To Unleashing Profits In Your Online Business

by: Barry Gilbert

Ever wonder how the thousands of กunder the radarก web businesses that earn well over $100,000/year (many with much higher sales) out of their own home do it?

Over the last year Iกve had the great fortune to speak with many of these true, hidden entrepreneurs at conferences, seminars, e.t.c.

What Iกm about to share with you also came true for me, and is outlined in more detail in my Ultimate Information Entrepreneurกs Success Package

Hereกs an example of their business model:

1. Information Products. Without a doubt, each one of the successes I know market their own infoproducts. For some, itกs an ebook. Others have special reports. Still others run online coaching programs, membership sites, paid newsletters, teleseminars, or produce digital audio or video products. Itกs not their only source of income, but is a MAJOR source of income, and more important, brands them an expert in their field leading to success with #2 and #3 below.

2. Market related Affiliate Products. Again, in almost every case, these online success stories become experts at finding and creating joint venture deals with partners.

But, they work differently than most affiliates.

They start by ALWAYS reviewing the product they will market. Second, they look for a different way to present the product or service a more beneficial way to show users the real benefit in the affiliate product. Third, they use the branding from #1 to negotiate higher commissions and focus on high commission programs only.

3. They monetize their traffic using Adsense or selling advertising on their sites. For high traffic pages where adding paid ads or Googleกs Adsense will not impact their own sales, they will run ads to further monetize their sites.

4. Sell their time. You will find that truly successful people online LOVE to help people succeed. But…for every person who is really dedicated to succeeding there are 10 ‘tire kickersก who want someone to hand them success on a silver platter. It doesn’t work that way, nothing works that way. So, in order to leave time to help those who really want it, coaching programs are formed. Yes you have to pay big money, but you should easily be able to get 10X the value for money spent.

So as you can see, there is no ONE single way to build your wealth online.

Instead, you build a diversified, rich and healthy business by focusing on these 4 pillars. Not only will you earn more money, but your business will be stronger and build momentum faster when you do.

About The Author

กWrite Your Own IncomeGenerating HowTo Books Today! Itกs INSANE…5 Experts Share How Writing Books Changed Their Lives Forever! กDiscover Where The Money Is With Writing Books…And How YOU Can Get It!

Click Here==> http://tinyurl.com/bm5qw

(c) Barry Gilbert All Rights reserved

You may use this article for free, as long as you leave the resource box in tact, without any alterations.

barry@auctionbusinesssite.com

This article was posted on April 24

by Barry Gilbert

How To Harness The Awesome, Unstoppable Power Of P

How To Harness The Awesome, Unstoppable Power Of Persistence In 4 Easy Steps

by: Murray Hughes

The Awesome, Unstoppable Power Of Persistence

Never underestimate the power of persistence!

If you persist you really cannot fail.

While you may fail many times along the way, you have not truly failed until you accept failure. However, if you are truly persistent, failure is a clear indication you are getting closer to success.

How can that be?

Because with each failure comes very valuable knowledge. The knowledge of what DOESN’t work, (this is the basic premise of testing).

Acknowledge failure brings you a step closer to success and you will never look at it the same way again.

Do you have a light in your house? Of course you do. Do have a light in your car? Of course you do. Do you see them in the street, in the shops, airports, hospitals, restaurants, etc, etc? Yes, they are everywhere.

Well, the electric light was borne from one manกs irresistible persistence to invent what many said was impossible.

It wasn’t easy, thousands of times he failed….thousands!! How many people make it past 3 failures? Most give up after only one. Plenty never even try.

But Thomas A. Edison, the creator of the incandescent light, took each of those failures in his stride.

With the knowledge of what DOESN’t work, each failure took him a step closer to changing the entire world!

We only want to get rich. A much, much easier task.

If persistence can change the world, imagine what it can do for you.

Persistence can be developed through 4 simple steps.

Are you ready?

Pay close attention, these are life skills you should embrace deep within your psyche…practice them whenever you want to rise above your present dilemma…teach them to your children.

The 4 Steps to Developing Persistence

Step 1

Have a definite goal fueled by a burning desire to achieve it.

Step 2

Have a definite plan and continually work at it.

Step 3

Close your mind against all negativity. Do not think about or be discouraged by the negative comments that may come from family, friends and acquaintances.

Step 4

Form a friendship with one or more people who will encourage you to follow through with your plan and achieve your goals.

There my friend is the kind of thing we should be taught in schools. How different might your life be if you embraced that as a child.

Personally, I was never taught to persist. Whenever the going got tough I quit.

After years of underachievement, poverty and unhappiness I knew my life philosophy wasn’t working. I decided if I ever wanted things to change I needed to change.

So I set about discovering the laws of life known by the very rich and the very happy.

The 4 Steps to Developing Persistence are among the most valuable.

Hereกs how they can apply to you:

Step 1

Have a definite goal backed by a burning desire to achieve it.

Iกm guessing you want to be rich. If you do commit yourself to achieving that goal you are half way there. Read my ก7 Secret Steps To Successก article once you have finished this one.

http://007workfromhome.com/harnessingyourpower.php

Step 2

Have a definite plan and continually work at it.

You must have a plan because without one you are treading water. How many people do you know have goals?

Probably not many, I know because I asked a lot of the people around me what their goals were and most of them just went ก…aahhh….dunnoก.

Thatกs the kind of aimlessness that will see you doing the same unrewarding job for the next 15 years.

Step 3

Close your mind against all negativity. Do not think about or be discouraged by the negative comments that may come from family, friends and acquaintances.

If you know someone who has a habit of discouraging you, don’t tell them what you are doing or what your goals are. Wait until you’re having some success and then tell them.

Anything they have to say then will either no longer apply or will be seen for what it is: An attempt to stop you from rising above the position in life they would prefer to see you occupy!

Step 4

Form a friendship with one or more people who will encourage you to follow through with your plan and achieve your goals.

If you know people of similar mind then that is fantastic, spend time with them, soak up their positivity.

If not, don’t worry because you do not necessarily need to form a personal relationship. Encouragement from the great minds and achievers of our time can be found in books, tapes and CDกs.

Jim Rohn is very good, others are Anthony Robbins and Napoleon Hill.

Persistence is a necessary ingredient in any achievement. Obviously it must be, because if you didn’t persist you would never finish anything.

The degree of your persistence is actually proportional to the size of the achievement.

It has been a defining characteristic of some of the greatest men and women to ever walk our planet.

Persist!

By Murray G. Hughes

About The Author

Murray Hughes

Learn how to easily build your own Internet marketing business from the ground up from a longtime marketer giving away his experience for nothing. A Warehouse of Internet Marketing Knowledge at no cost, EVER! http://www.007WorkFromHome.com

murray@homegymreview.com

This article was posted on March 31

by Murray Hughes

Cheap 4 Color Printing That Looks Expensive

Cheap 4 Color Printing That Looks Expensive

by: Mart Gil Abareta

Have you ever received a brochure or a flyer that looked expensive at first glance? And afterwards, you learned that it was rather inexpensive yet its quality is comparable to such. This instance is not new to me. I’ve known several printing companies that can provide you with expensivelooking printed outputs at truly affordable costs.

Know what guys, I’m talking here about printing companies having 4 color printing expertise that can convert an ordinary piece of paper into a work of art. There are lots of them now because of the different printing technologies and application programs that pop out one after the other. With the recent competition among these companies, the printing prices have also become competitive, too. Who would want an expensive print if you could also have the same quality at an affordable cost?

In addition, 4 color printing has never been affordable as it is now. With all the printing companies online, you can easily choose from them, ask for their printing quotes, send them your orders, and wait for the delivery of your printing jobs at the time that you need them. This is another good thing about 4 color printing – printing experts make it sure that your orders will be delivered directly to your homes or offices without extra charges.

Furthermore, the quality of your printed outputs is not compromised even if you’ll be charged by these printers at a fairly low cost. If you are in need of quality brochures, flyers, press kit folders, catalogs, business cards, etc., search for printing companies online. The Internet has grown at an enormous rate in the past and it continues to grow at a fast phase these days. I must say that all the information on 4 color printing that’s out there can take a long time to sift through but when you finally find the best one for you, you’ll never look back.

Indeed, you can now stand out in the crowd with eyecatching printed material! And, if you really want to make a big impact and a lasting good impression to your clients and competitors, look for a printing company that offers cheap 4 color printing. Aside from the fact that it takes from you the hassle of thinking about a big budget for your printing jobs, it doesn’t compromise the quality of your prints even if it’s price is low. Experience the wonderful world of 4 color printing at the tip of your fingers!

About The Author

Mart Gil Abareta

Well, I must say that I am not a born writer. I didn’t acquire this gift hereditarily either. However, I’m an adventure book lover and used to read everything that I come across in the Internet that sounds interesting. I think, I only developed it through constant practice and exposure to numerous writing stuff. I was chosen to compete in press conferences that showcased my needsowelldeveloped writing skills. I became part of our school publication staff. I started as a news writer and photojournalist of the school paper. Soon, I was appointed editorinchief. It was during this time when I realized that I needed to be more efficient in writing because duty called for it. I should say that this event in my life opened me wholly to the wonderful world of writing.

With all these, I can’t say that I have mastered writing because of these writing experiences. I believe that this craft is also a continuous learning process. I’ve been working hard to become more efficient and competent in writing, most especially now that I’m working as an article/content writer for this company. I’m doing articles for printing companies, medical sites, legal sites, and many more.

For additional information about 4 color printing, visit http://www.4colorprintingservices.com

info@4colorprintingservices.com

This article was posted on April 04

by Mart Gil Abareta

4 Marketing Myths Threaten Your Sales

4 Marketing Myths Threaten Your Sales

by: Bob Leduc

These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead.
Myth 1:
People Always Buy Where They Get the Cheapest Price
If this was true, only businesses that charge cheap prices would exist. Some people buy where they get the cheapest price. But most people are more interested in getting value for their money than in getting a bargain.
Tip: Look for some lowcost ways you can enhance the perceived value of your product or service. Then test raising your price. Don’t be surprised if both your sales and your profit margin go up.
Myth 2:
Offering Your Customers Many Options Will Boost Your Sales
Presenting your customers with options usually reduces your sales. Hereกs why…
When confronted with several options, most customers have difficulty making a clear decision. They often react by procrastinating and never making a decision. When this happens, you lose a sale you already had.
Tip: Try to limit your customerกs decision making to either กYes. Iกll buy.ก or กNo. I won’t buyก. Don’t risk losing them by including กwhich oneก decisions.
Myth 3:
Everybody Needs My Product/Service
Thatกs what YOU think. Most of them don’t think they need it …and most aren’t ready to spend their money for it.
The hazard of this myth is that it causes many marketers to believe they can succeed without doing much marketing or selling. They think their product or service is so special that it should automatically generate hordes of paying customers. Unfortunately, it doesn’t happen that way.
Building a successful business is hard work most of it devoted to finding customers. Even if most people can use your product or service, you still need a marketing strategy to reach them and a persuasive sales message to close sales.
Tip: Look for narrowly defined niche markets where your product or service solves a unique need of the customers. Focus your marketing on them instead of trying to reach a broadly defined general market. Youกll generate more sales and enjoy a better return on your advertising expense.
Myth 4:
Keep Changing Your Advertising or Your Sales Will Decline
This sounds logical but itกs not true. Never abandon advertising thatกs working. I know many businesses that have been using the same advertising for years and they’re still growing. Hereกs why…
The goal of most advertising is to attract new customers. Once someone becomes a customer, they won’t respond to that advertising again. But you can use different (and cheaper) advertising to generate additional sales from them.
But thereกs still a large population of noncustomers who didn’t respond to your regular advertising. Most have not seen it yet …and those who have usually need to see it numerous times before they will respond.
Don’t abandon advertising thatกs working but keep trying to improve it. And regularly test new things to see how they work for you. If you never make any changes in your advertising, your sales will eventually decline.
Tip: You can automatically keep your advertising up to date by allocating 80 percent of your budget to proven promotions and 20 percent to testing new things. When something new works better than your proven promotions, move it to the 80 percent group and start testing something else in the 20 percent category.
Don’t believe these 4 marketing myths. They’re not true. Marketing based on them will cause you to lose sales. Instead, apply the related marketing tips I included after each myth to boost your sales.
Copyright 2004 Bob Leduc

http://BobLeduc.com

About The Author

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards …and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. Youกll find his lowcost marketing methods at: http://BobLeduc.com or call: 7026581707 After 10 AM Pacific Time/Las Vegas, NV

This article was posted on July 28, 2004

by Bob Leduc

Does Your Brochure Pass the Test ? Part 2

Does Your Brochure Pass the Test ? Part 2

by: Brett Curry

In part one of this article we discussed the importance of the look or appearance of your brochure.

The look or image that your brochure conveys is vastly important. In fact, the appearance will determine how most people form their initial impression of your company. But, the message on your brochure is just as important. Ultimately you need to say something of value in your brochure if you want it to move people closer to the sale. Here are a few tips to keep in mind to ensure that your brochure has the right message.

1. Speak in Terms of Your Prospects Interests. There’s an old saying that all people are tuned in to the same radio station – WIIFM, which means ขWhat’s In It For Me?ข That is the question that all people will be asking on a conscious or subconscious level as they read your brochure. Only talk in terms of your prospects wants and interests.

2. Focus on Benefits, not Just Features. Features are the technical aspects of your product – i.e. power sunroof. Benefits are the enjoyment or satisfaction your customer will get from that feature. Remember that people buy the benefit that your product will bring them not the features. For example people don’t want to buy a treadmill; they just want to loose weight and look great. They don’t want to buy a washing machine; they want clean clothes with no effort and so on. Don’t stop at features; make sure you mention all of the benefits that you offer.

3. Brand Your Logo and USP. This falls under image and message. Make sure you put your logo and your USP (Unique Selling Proposition) together. You want to reinforce the fact that your company is different and better than the competition.

4. Have Some Kind of Offer. To get the most out of your brochure have some kind of offer. Offer a discount, a free report, a sample, a free trial, or whatever makes sense for your business. Having some kind of offer will increase the chances that your brochure will generate sales.

Following these 4 tips will greatly increase the likelihood that your brochure will be noticed, and read, and, hopefully it will aid in making a sale. If you don’t follow these 4 tips, then you brochure is probably headed for the trash.

About The Author

Brett Curry is a professional Marketing Consultant and the Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, post cards and more at up to 70% off of retail.

http://www.brochures.com

This article may be reproduced provided that the above bio is listed with the article.

marketing@brochures.com

This article was posted on February 02

by Brett Curry