Your Web Page Check List

Your Web Page Check List

by: Dan Brown

1. Easy To Read You want to make it easy for your visitors to read your text. You don’t want to use a light colored text like yellow on a white background and you don’t want to use dark blue text on a black back ground.

2. Create A Mood You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.

3. Grab Their Attention You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.

4. Highlight Keywords You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.

5. Sizing It Up You don’t want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can’t read it, itกs too small.

6. Don’t Use All CAPS! You don’t want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it.

7. Font Properly You want to use a text font that relates to the product or services your selling. You don’t want to use a comic type font when your selling business books.

8. Spacing Out Itกs important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site.

9. I Need Sunglasses Don’t use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readersก eyes to the point they just decide to leave your site.

10. Check The Readability Itกs important to check your spelling and grammar before you upload your web page. When writing an ad copy you’re allowed to break some of those grammar rules to get your point across.

About The Author

Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program which is due out Nov. http://www.zabangaffiliate.com/

[email protected]

This article was posted on August 11

by Dan Brown

Killer Ad Copy

Killer Ad Copy

by: Phil Basten

Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in the hands of those who can craft it well.
Words have power.They can make you laugh, cry experience great joy, provide encouragement or they can destroy your confidence. They need to be used very carefully. You can compell people to take an action you want through the power of your words.
When writing sales copy, you need to consider what response or action you want your reader to take.
To do this you need to talk to your reader on a personal level, get them emotionally involved in and draw them in through the power of your words.
Paint a picture of what your product or service will do for them and then anticipate and answer all of their questions and doubts before they have a chance raise them.
Many books on copywriting have been written. They can guide you and teach you to be a better writer than you are now mostly by getting you to avoid making a gross faux pas thereby making your ad copy acceptable or passible.
For the most part, however, if you are not a good writer, you probably never will be.
You can face this reality in one of two ways. You can tear your hair out and expend valuable time and energy trying to do what you cannot or you can get help not book help professional help from someone with the know how, expertise,experience and the talent to write compelling, effective ad copy.
Good sales letters can mean the difference between making sales or not making them. They are critical to the growth of any business. They are an absolute MUST HAVE, if you are serious about succeeding.
When you need great ad copy, hire a killer Sales writer and use their talents to enhance your sales letters or your website. Itกs well worth the investment.
Phil Basten, President of JPE Advertising, is widely recognized on the net as a copywriting expert. He has 35 years of advertising and marketing know how under his belt. He can write you compelling, Killer sales copy designed to boost your sales. Right now you can even Hire Philกs talents Free. See how here… http://jpeadvertising.com/killerads/

About The Author

Phil Basten is President of JPE Advertising. This well known Online Ad Agency has been operating online since 1997.
Mr Bsten has 37 years of advertising experience working for some of the worldกs most prestigious ad agencies, Ogilvy and Mather, Fortune Advertising and Leo Burnett,
He is known as the AD Man called on frequently to write persuasive, direct response, ad copy for literally thousands of clients offline and online.

[email protected]

This article was posted on June 26, 2004

by Phil Basten

10 Eye Popping, Jaw Dropping Ad Copy Secrets

10 Eye Popping, Jaw Dropping Ad Copy Secrets

by: Greg Johnson

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product.

6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you’re not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don’t purchase your product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

About The Author

Greg Johnson a marketer and webmaster for Instant Visitor Surge, where you can discover the time tested, proven formula for getting lasertargeted free website traffic. Check it out: http://www.instantvisitorsurge.com/main.php

[email protected]

This article was posted on August 11, 2004

by Greg Johnson

10 Ezine Advertising Strategies For Starters

10 Ezine Advertising Strategies For Starters

by: Diane Hughes

If you’re like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers.

Some spend hundreds in ezine advertising hoping to generate a BIG profit… but it ends up costing them more than they earn.

Yes, ezine advertising works, but if you really want to WIN the ezine advertising GAME you must take in consideration the strategies below:

1. What do you plan to advertise?

e.g. an affiliate product, your own product, a course by email, an ebook, etc.

You must know exactly what you want to promote in other ezines before advertising in them; ask yourself these questions:

Is the product related to your target audience?

Is the product valuable?

Does the seller offer a moneyback guarantee?

Does the Web Site make you want to purchase the product yourself?

Does the Web Sales Letter convert into Sales?

2. Who is your target audience?

The product you plan to promote in other ezines must be related to a certain niche (target audience) so don’t make the mistake to think that everyone needs or wants what you promote.

e.g. if your product is related to dog lovers, don’t advertise in ezines related to cat lovers because you won’t make any sales.

3. Where to find the กBESTก ezine to advertise in?

The กBESTก ezine to promote a product in is the one targeted to your audience.

The more specific your target audience and the ezine TOPIC, the more sales you could receive.

Also, the กBESTก ezine to advertise in is the one where the publisher has already built TRUST with his/her subscribers and they purchase regularly from their recommendations.

Ezine Advertising List

http://www.probiztrack.com/go/p.cgi/ezines

4. Whatกs your BUDGET?

If you only afford $300 to spend on ezine advertising, you don’t want to spend it all on one ezine. Try to invest your money wisely, stepbystep.

Have you seen a publisher claiming their ezine has 90,000+ subscribers and they sell advertising for $25 $50 or so?

If these offers sound too good to be true, maybe it is!

5. How many subscribers does the ezine have?

Numbers don’t count, the quality of the ezine CONTENT itself is what makes the difference; if a publisher sends too many ads to their subscribers, I suppose you imagine there are not too happy seeing all those ads.

The more CONTENT and less advertising an ezine has, the better RESULTS you could receive from your advertising.

6. Who wrote your Ad Copy?

You know exactly the กBESTก ezine to advertise in, how much you want to spend on advertising, but your ad copy is weak … try to improve it yourself or ask a copywriter to rewrite it.

How to make your Ad Copy bring in GREAT results?

write an eyecatching headline or no one will read your WHOLE ad copy;

use powerful / action words in your headline & ad copy like กINSTANTก, กFREEก, กGETก, กCASHก, กUNLIMITEDก, ‘tURNก, กBOOSTก, กCREATEก, etc.

write your ad copy to promote a FREE offer like a FREE course by email, a FREE ebook or a FREE sample of a product.

7. Don’t want to track your Ad?

Why not? How will you know that the ezine you advertised in is profitable or not?

Most advertisers don’t track their ads. Just look in other ezines and youกll see their regular Web Site link, no tracking URL available.

A tracking URL will show you how many clicks your ad receives and how many sales it makes from those clicks.

http://www.probiztrack.com

8. Don’t want to use autoresponders in your Ad Copy?

Autoresponders are one of the SMARTEST internet marketing tools simply because they allow you to followup with your leads and send out more promotional offers automatically. You only write your messages once and then put them on the autoresponder sequences to be delivered at predetermined intervals like 1, 2 or more days. You can even use autoresponders to build your own mailing lists of leads and customers.

Instead of sending prospects to your main Web Site page, direct them to a Web Page where they can GET a FREE course by email. Use this course to educate them and build a relationship with them, gain their trust.

9. Want to play with กSPAMก?

Don’t do it if you are SMART. Search on your favorite search engine for กspam laws + email marketingก and youกll get a picture of what กSPAMก is and how you can protect yourself!

Make sure you read about the CANSpam law if you want to know how to legally send commercial emails.

Also, don’t forget about the FTC laws on email marketing!

10. What ads are กBESTก?

If you want to sell something directly from your ad, try Solo Mailings (one email sent to all subscribers with no other ads in competition!)

If you want to TEST your ad or want to promote a FREE offer, try Classified, Top Sponsor or Bottom Ads.

They are much cheaper than Solos and could bring กPOORก results.

If you invest in Solo Ads, make sure your ad copy is short and to the point, don’t bore your prospect with long ad copy.

About The Author

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane

This article was posted on August 06

by Diane Hughes

Five Tips To Increase Your Sales

Five Tips To Increase Your Sales

by: Ed Hammen

1. You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order ‘right now’. You could also offer a rebate that takes effect instantly. For example, you could say, กInstead of paying $99, you could order now and get an instant rebate of $20 you only pay $79!ก

2. You could end your ad copy with a free sample or trial of your product. If your ad didn’t attract them to buy, maybe a free sample or trial would. If you were selling an ebook, you could give them a free sample at the end of your ad copy. For example, you could say, กIf you’re still not sure about ordering, download a FREE sample chapter!ก

3. Use a กP.S.ก at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, กP.S. You can get (product), worth over ($), for the low price of ($)!ก Another example, กP.S. I can not guarantee the (No.) bonuses will be here tomorrow!ก

4. Make your visitors curious about your product by telling them they need to sign up to get into a password protected site to read the rest of the ad. This will give your product extra perceived value because it is so well guarded. Just like a diamond in a bank vault.

5. Motivate people to buy your product. Tell them positive things. For example, you could say, กYou can now reach your goals and change your life if you buy our product.ข If you come across positive in your ad copy, they will become positive about reaching their goals using your product.

About The Author

Ed Hammen is the owner of a couple of websites that provides valuable information on how to retire early by using your computer in the comfort of your own home.

http://www.onlinehomebasedbusiness.biz

http://www.ezinfocenter.com/8614146/SIM

[email protected]

This article was posted on November 26, 2004

by Ed Hammen

Can you use hynotic like statements to sell more p

Can you use hynotic like statements to sell more products?

by: Jeff Schuman

As I become more successful with my internet business I have become interested in ways to move my business to the next level.

Besides pumping more money into advertising it occured to me that increasing my closing percentage on my websites to the visitors I am getting would be a free way to make more money without spending more money to do it.

Writing better copy in my ads and on my websites itself surely would help me reach this goal.

I know in offline sales that it is not only what you say, but how you say it. To achieve the same results without the benefit of voice inflection will require getting my prospective customer into an almost hypnotic state of mind.

First letกs define what an hypnotic state of mind is.

กA trance like state in which a person responds readily to suggestions. Attracting and holding an interest as if by a spell.ก

O.K. But how do I do that?

If you can tell your readers what they are probably thinking, feeling or doing as they read your ad copy their thoughts will usually trigger their own subconscious mind to bring out these feelings or actions.

O.K. How do you do that?

One way is to add hypnotic sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you’re selling.

Here are 10 hypnotic like sentences that you can use to get your prospect more into a buying mood.

If after reading these you feel the urge to go and buy something check out my make money at home website TeamSchuman.Com here:

http://www.teamschuman.com

Just kidding. O.K. here are the 10 hypnotic sentences.

1. As you’re scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.

2. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.

3. As you’re skimming through this, you’re beginning to think you have nothing to lose and everything to gain by trying out our product.

4. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.

5. As you keep reading this ad copy you are feeling more and more compelled to experience all the benefits of our product.

6. As every word you read on our website you start to understand just how much our product could benefit your life.

7. The more you keep reading the more you feel it would be a waste to let this opportunity slip by.

8. You don’t know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.

9. The more you review our website the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.

10. You don’t realize it yet but, in a few short minutes youกll realize that you can’t put off this vital purchase and then youกll be yanking out your credit card.

Does this stuff actually work? The only way to know for sure is to give it a try in your ad copy and on your website pages.

If people really do start breaking out their credit card more often or even a few extra times then it is worth the effort to learn how to use hypnotic sentences to sell more of your products.

Copyright 2004 Jeff Schuman

About The Author

Jeff Schuman is a 20 year veteran of sales and marketing and has made over $35 million dollars in sales in that time. He has several websites dedicated to helping people make money, make money at home, and make money online.

http://www.teamschuman.com

http://www.makemoneybay.com

This article was posted on October 20, 2004

by Jeff Schuman

Website Promotion: 10 Insiders’ Secret For Writing

Website Promotion: 10 Insiders’ Secret For Writing Profitable Ads.

by: Ikey Benney, CEO

Do what I did. Learn these 10 insiders’ ad writing, website promotion ขsecretsข, and explode your website traffics and sales:

1. You can get ad copy ideas by studying similar productกs advertising material. Collect their sales letters, classified ads, web ads, email ads, etc.

2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.

3. Make a complete list of your productกs benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different from your competitionกs. Include all the differences in your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.

7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.

9. Tell your audience what kind of support theyกll get after they buy. It could be free consulting, tech support, free servicing, etc.

10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.

May these website promotion secrets help you to make a lot of money.

Warmly,

Ikey Benney, CEO

About The Author

Ikey, a Millionaire CEO from New York City is the creator of กMscsrrr: Millionaire Secret Cash Systemก, (internet income opportunity) which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Secret Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000$2000 free ขcashข…

mscsrrr.com

[email protected]

This article was posted on March 21

by Ikey Benney, CEO

Successful Pay Per Click Ad Copy

Successful Pay Per Click Ad Copy

by: Christoph Puetz

Writing outstanding ad copy for payperclick advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren’t going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed. Since the webmaster is paying for each click itกs very important to have ad copy which conveys the right message to the right person. The challenge is the small area available from most advertising networks like Google (AdWords) or Yahoo! (Overture).

Successful PPC advertising campaigns should be made of at least 34 different versions of an ad for the same product. Advertising via PPC is not a กone size fits allก procedure. A webmaster should make sure he/she defines the right target groups before getting into the process of writing the ad copy. Studies have shown that if important keywords are included in the ad title and the body the conversion rate is going to be higher. This is going to be a challenge in many cases as the ads in payperclick search engines offer limited space. Google AdWords as an example allows for the following character limitsก

Headline = 25 characters

Line 1 = 35 characters

Line 2 = 35 characters

Display URL = 35 characters

Other advertising networks have very similar limitations in place. The art of writing successful ads is also the art of fitting a message into these limits. The key to writing successful PPC ad copy is to write something that will stick out from the competition. An ad should prequalify the visitors. Well written ads are clear enough so that a potential visitor can already decide if he wants to click or if the offer does not really apply to him. The webmaster would waste a lot of money if the ad does not allow to make a decision if the advertised product or service will be of interest for the potential visitor. This prequalification through the ad copy may lower the click through rate, but a webmaster will be getting higher quality visitors in return.

Each PPC ad should be combined with a targeted landing page. A webmaster should not send visitors just to the homepage as the homepage could be too generic. Using the homepage as landing page has been proven to get lower conversion rates. A landing page should be the matching counterpart of the PPC ad. Highly targeted and filled with keywords and information relevant to the ad and the product a webmaster is trying to sell. The landing page should be easy to navigate and the กsales messageก needs to be highly visible. If a visitor needs more than 35 seconds to find what he is looking for, the chance to convert the visitor into a sale is going dramatically down.

About The Author

Christoph Puetz is a successful entrepreneur and international book author. Homepages: http://www.webhostingreport.net.

[email protected]

This article was posted on August 2

by Christoph Puetz

Why Didn’t I Think Of That? Jaw Dropping Ad Copy S

Why Didn’t I Think Of That? Jaw Dropping Ad Copy Secrets

by: Daryl Campbell

Congratulations, youกve finally finished your ad copy. Youกve gotten feedback and it all looks good. Now do something to make your copy even better. For instance? Well… 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product.

6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you’re not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don’t purchase your product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

No thereกs no substitute for good ad copy. But remember you can always use your imagination to add to your ad copy. Bad pun intended.

About The Author

Daryl Campbell is a writer and home business owner. Now put more power into your hands. Everything you need to build your Online Empire and earn the income you desire! Pro Autoresponders, Pro Ad Tracking, Leads, Training & Step by Step Tutorials, Digital Products with Resale Rights, Memberกs Forum and MORE! Yeah its cheap.

http://digbig.com/4egst

[email protected]

This article was posted on August 31

by Daryl Campbell

Simple Changes Can Boost Sales

Simple Changes Can Boost Sales

by: Todd Kenovas

Just a few minor changes to ad copy, tactics or business techniques can be enough to boost sales without burdening your budget. To modify your sales approach, choose one or more ideas from this list.

1. Use gifts or discounts to reward web site visitors and create good will that can spread virally. Remember, though, if you give away junk expect to get the same in return.

2. Before rolling out your product, test it thorougly to eliminate problems that will annoy buyers, instigate refunds and tarnish your business. In exchange for feedback, you might offer free products to a select group of customers or post an offer to web site visitors.

3. Bonuses, limited quantities and deadlines are all tools that can enhance the value of your product. Find whatever reason you can to encourage customers to buy now rather than think about returning later. Once they leave your site, they have plenty of distractions to keep them from returning.

4. Make sure that you know and can clearly state your unique selling proposition. Demonstrate precisely why your product differs from the competitionกs. Perceived value and uniqueness are important selling features that can overshadow price.

5. Spin off your mass market product to serve smaller niches. For example, a general accounting program could be tailored to serve markets like restaurants, real estate and the medical industry.

6. Spice up your ad copy with a surprise bonus and it could be a sales clincher. If you then over deliver by giving two bonuses, you create a satisfied customer who may buy from you again as well as recommend you to others.

7. By combining your product with others that you own or acquire, you can create an entirely new package that will sell in limited quantities or for a limited time. Urgency and uniqueness create a terrific sales tandem.

8. Meet more needs for visitors by broadening the scope of your web site. If you are offering a service, search for products such as books or courses that you can offer as well. Can’t find any? Create your own or hire someone to do so.

9. Boost your credibility by offering free ad spots to a select group of corporations that can burnish your credibility by their presence on your web site.

10. Create emotional impact in your ad copy through vivid language that helps the reader to see how the product will meet their needs and change their lives. Project their lives a year or two into the future, explaining what has happened through the use of your product. Imagery that grabs readers and makes them see the product in action is a powerful sales booster.

About The Author

Todd Kenovas is Marketing Manager for the keyword advertising solution, Webways Media. See http://www.webwaysmedia.com for more information.

http://webwaysmedia.com

This article was posted on August 05

by Todd Kenovas

Ad Copy Inspection Cover These 12 Points!

Ad Copy Inspection Cover These 12 Points!

by: Daniel Levis

You’re ready to launch that new product or promotion, & you’re really counting on a piece of advertising copy to come through for you.

You’re looking for stellar results! And, you’re determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your ad copy.

Hold the phone!

When you’ve got your draft, run it through this 12point inspection. Cover off these basics, and you can be sure you’re off to a running start.

1 – Do You Have A Compelling Headline?

Does it generate curiosity or envy? Does it promise a benefit that will compel someone with an interest in what you’re selling to keep reading. Remember, your headline is the ad for the ad.

When I am being paid to write direct response ad copy, or a sales letter, or have a very important sales objective of my own, I normally write 25 headlines before I begin the body of the piece.

Then I’ll pick half a dozen that I think will work & test them. The best of the rest, I use as sub headings throughout the piece to propel readership, and draw skimmers & skippers back into the copy as they move down the page.

2 – Are Your Headlines Pleasing To The Eye?

I most often find that headlines work best when they are centered on the page, & present a balanced appearance in terms of the shape they create. Encasing them in quotation marks also serves to grab more attention.

Long top headlines tend to reduce readership, but if they help qualify more effectively they can improve sales! Try them, but look for ways to modularize the text using punctuation & spacing so your readers don’t suffocate trying to read them. Sometimes a long top headline is better presented as two or even three separate headlines.

3 – Is Your Opening Provocative & Arresting?

Does it trip the reader, interrupting the internal turbulence of the day? Each line of your ad copy must serve to ขsellข the reader on continued reading, especially at the beginning.

You are looking to build enough momentum & interest to convey the points necessary to generate a greater desire for the product than it’s price. Generally speaking, the higher the cost of the product, the more words required.

4 – Are You FAB Balanced?

You must focus on painting a picture of your prospects future life, as a result of their purchase. Does your copy promise emotional benefits? Does it pledge the realization of positive feelings, or the relief of negative ones?

Does it show how these outcomes are achieved with concise descriptions of the features & advantages that will deliver them? Your ad copy must strike a balance between emotion & logic if it is to be effect.

5 – Are You Creating Excitement & Enthusiasm?

Demonstrate your personal belief in what you are selling. Will your message quicken the readers pulse? Is it upbeat, positive, & full of inspired energy? Is there a sense of WOW?

6 – Is Your Body Copy Highly Readable?

Remember simple is best. Keep sentences short. Use a plain 10point to 12point font. Paragraphs no more than a few lines. Words that are comfortable & specific to the audience you are targeting. Inject subheads to break up text. Highlight important points.

7 – Do You Have High YOU density?

Remember to you use the words YOU & YOUR to the hilt. Your reader is auto translating to ME & MINE.

8 – Are you speaking intimately?

Can you get a strong sense of personality when you review your letter after being away from it for a while? Visualize yourself, or the character you are personifying, writing a personal letter to your perfect prospect. Never write to a crowd.

9 – Are you inspiring the readers imagination?

You must trigger mental images with your writing. The mind has difficulty distinguishing between vividly painted word pictures, & reality. Daydreams enchant, & emotions flow in their wake.

When you have emotion, you have desire. When you have desire, you have suggestibility. When you have suggestibility, you can direct action. Your levers are allegory (storytelling), metaphor, similes, verbs, adjectives, & specificity.

10 – Do you offer proof?

Specific testimonials & convincing guarantees worked into your ad copy are essential.

11 – Is your offer irresistible?

People are greedy, & they don’t part with their money easily. Are you piling bonuses on top of your reasons why they should part with their hard earned money, in exchange for immediate action?

12 – And finally, do you have a killer P.S.?

For some reason, the P.S. at the bottom of a sales letter gets read a lot. Make it stop your reader in their tracks, like a deer in the headlights! Associate a positive outcome with taking the desired action, or a negative one with delay or inaction.

So there you have it. Exercise this 12step ad copy checklist before your sales rubber hits the road.

Copyright 2005 Daniel Levis

About The Author

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & worldrenowned publicist & copywriter Joe Vitale teamed up to co author ขMillion Dollar Online Advertising Strategies – From The Greatest Letter Writer Of The 20th Century!ข, a tribute to the late, great Robert Collier. Let the legendary Robert Collier show you how to write words that sell…Visit the below site & get 3 FREE Chapters!

http://www.AdvertisingOnlineStrategies.com/adstrategies.html

This article was posted on February 18

by Daniel Levis

10 Tips For Writing A Highly Persuasive Ad

10 Tips For Writing A Highly Persuasive Ad

by: Keith Gloster

Are you a network marketer or an affiliate struggling to convert your web site visitors into eager signups or buying customers? While there could be many reasons why you’re not receiving the signups and customers you deserve, the first thing you should consider is your ad copy.

Be honest with yourself and consider these 3 qualifying questions in regard to your current ad copy:

1. Does your headline instill curiosity?

2. Is your ad copy (sales letter) persuasive and compelling enough?

and

3. Does it serve its intended purpose and that is to get the visitor to click through your signup link or order button?

To get you on the right track, here are 10 essential tips you can use as a guide in writing persuasive ad copy:

1. Publish a picture of yourself in your ad. This will show people that you’re not hiding behind your web site and you’re not afraid to backup your product.

2. List how many famous or respected people have purchased your product in your ad. These people should be fairly known by your target audience.

3. Publish the results of any tests your product has passed in your ad. Your product may have passed a durability test, safety test, quality test, etc.

4. Publish the results of any positive surveys youกve taken from your customers in your ad. Just survey your current customers and list the results.

5. List any publications that have written about your business in your ad. It could be a product review, on a top ten list, an article, etc.

6. List any related books that youกve written in your ad. When you list a book(s) youกve written, it gives you credibility because it shows you’re an expert.

7. Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, theyกll relate that to your product.

8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.

9. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.

10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results your customers have received.

Yes, you might think that your product or service is the best thing offered on the internet since sliced bread. But if you’re unable to convey this message to your web site visitors with your ad copy , youกll never earn a living online! Take some time to ponder the 3 questions presented above. Experiment with the 10 tips to improve your ad copy and youกll soon discover just how easy it really is to build your mailing list and earn a living online!

Copyright 2005 Keith Gloster

About The Author

Keith Gloster provides advice on effective traffic and lead generation tools and techniques. For the creative edge on permission email marketing, traffic and lead generation, and to claim some valuable bonuses, you can subscribe to his popular newsletter at: http://www.freemlmleadsgenerator.com

This article was posted on March 27

by Keith Gloster