What Is The Single Worst Mistake Most People Make

What Is The Single Worst Mistake Most People Make When Writing Classified Ads?

by: Kim Thomas

All sales begin with some form of advertising whether it’s word of mouth or printed media or even electronic. To build sales, this advertising must be seen or heard by potential buyers. It must cause them to also react to the advertising in a positive some way. Your success or failure reverts back to the ad itself. Generally, you want your classified ad to do one of the following:

Persuade the person reading your classified ad to immediately go to your website or store with the intention of buying your product or service.

Persuade the person reading your classified ad to write or send for more information about your product or service thus leaning to a future sale.

However, the bottom line in any ad is quite simple:

Do not try to sell anything when you write a classified ad.

Do not try to sell anything when you write a classified ad.

Do not try to sell anything when you write a classified ad.

Why? In the 3 or 4 little lines classified ads allowed you to write, you don’t have enough time or space to actually sell your products or services sufficiently.

What you need is to write a cliff hanger or encripted messages to entice your prospects to call or to click on so they can be sent to somewhere else where you will do the proper selling later on.

Usually an offer of free report works best.

Any ad that causes the reader to only pause in their thinking, and does not persuade the reader to act immediately, is not a highly successful ad.

The กad writerก must know exactly what he/she wants the reader to do, and if the ad does not elicit an immediate action, it is an absolute waste of time and money.

Respond to the readers subconsious mind by using strong emotional words in your headlines such as;

Discover Secret Private Sex Money Love Breakthrough Home New Free Power Revealed Magic Fear

Research reveals that these types of words in a headline instantly attract the attention because they are strongly connected to our emotions. I have tested many of those above with astounding success. A personกs unconscious mind can *SEE* and *RESPOND* to these keywords passing by fast on a screen or in a newsletter.

The secret is to target your classified ad to the audience interested in your product or service. You will be wasting your time and money if you don’t know who your target audience is.

There are hundreds, if not thousands of classified ad sites and ezine directories which are categorized by subjects and/or interests. Define your target audience and then submit your classified ad.

How fast do you scan a list of links? Watch closely and youกll see the same thing happening within yourself. Our minds somehow magically see what we are most interested in and weกll back up and say ก I thought I saw that ก and we proceed to click on that link! Our inner minds are tuned to instantly spot what we desire most at the time.

Using emotional words along with targeted keywords will make your headlines and ads pull the maximum response possible!.

Here are some more of the emotional trigger phrases for you to use in your classified ads

STOP Act now!

Send your name

All sent free to introduce

Amazing literature


Ask for free folder

Bargain lists sent free

Be first to qualify

Booklet free!

Catalog included free

Complete details free

Current list free

Dealers write for prices

Description sent free

Details free!

Extra for promptness

Act now! Don’t hesitate to discover how you too can make your sales skyrocket by exposing yourself to our high quality free or low cost advertising resources on the Internet and at the same time get your hands on this amazing formula for writing classified ads by going to http://www.salaciads.com.

About The Author

Kim Thomas is the site owner and webmaster for http://www.advertisingexposure.com. Here youกll find free or low cost advertising resources.


This article was posted on December 21, 2003

by Kim Thomas

7 Explosive Strategies to Maximize Your Google AdW

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

by: Fabian Lim

If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.

In fact, more and more online marketers, both large organizations and ‘oneman’ companies alike, use Google AdWords for a variety of purposes, including but not limited to:

Increase website exposure

Sell existing products and services

Launch new products and services

Drive traffic to website to capture email leads and build prospect list

Test various marketing strategies e.g. web copy effectiveness, product and services pricing etc.

Research primary and secondary keywords for Search Engine Optimization strategy

Research consumer and business wants and needs

Market and sell own &/or affiliate products

And much much more…

However, as with any payperclick service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.

Worst still, a poorly implemented Google AdWords campaign can even ‘break your wallet’!

So, how does one develop an effective Google AdWords campaign?

Here are 7 useful strategies you can use to maximize your Google AdWords campaign:

Strategy #1 Identify a large number (preferably 300 above) of lowcost but highly targeted keywords/keyword phrases

It is important to understand that Google AdWords is a payperclick system and you only pay when a prospect clicks on your AdWords ad regardless of the number of impressions.

And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.

Here are some tools you can use to generate keywords and key phrases:

Google AdWords Keyword Suggestions tool:


Good Keywords:


7Search.com’s Keyword Suggestion Tool:




Misspelled Keywords:


Strategy #2 Develop various ad headlines and descriptions and splittest them to identify the most effective ad

Actually, Google AdWords does this for you automatically i.e. it displays the ad that receives a higher clickthrough more frequently.

Here’s a quick and dirty way to develop a killer ad headline and description – model other Google AdWords ads!

Notice I said ‘model’ and NOT ‘copy’.

All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.

Here’s a Copywriting 101 Tip – Your headline and description should mention the BIGGEST benefit of your product or service.

Strategy #3 Use the ‘Keyword Matching’ option to better target your ads

Unlike conventional payperclick models, AdWords ads are ranked based the following formula:

CostPerClick (CPC) X ClickThrough Rate (CTR)

Keyword matching helps you achieve a higher ClickThroughRate (CTR) for your ads and therefore, a higher ad ranking without increasing the CostPerClick (CPC) of your campaign.

For example, a phrase match keyword like ขpopup generatorข will show up for the search query ขbest popup generatorข but will not display for the search query ขpopup a generatorข so using the ‘Phrase Match’ option will minimize ‘untargeted’ impressions and result in ClickThroughRate (CTR) improvements.

Strategy #4 Limit the ad impressions to certain countries and/or regions once youกve received customer data from the initial sales generated

For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher ClickThroughRate (CTR) for your ads.

Strategy #5 Add a subscriber signup box on ALL the websites you’re promoting.

This will allow you to build your subscriber list at the same time! Place your subscriber signup box at the top left or right side of your webpage to increase subscriber signup rate.

Strategy #6 Add a DHTML (Dynamic Hyper Text Markup Language) popup on your websites

Hereกs a 5STAR SECRET Google doesn’t want you to know: You CAN use popups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the popup does not result in the OPENING OF A NEW WINDOW!

A DHTML popup is technically not a popup it is really a กfloating menuก, made to look and act like a popup!

You can find out more about กPopupMaster Proก, a กnewgenerationก popup software (that also beats popup blockers) here:


Installing a DHTML popup on your websites WILL dramatically increase your sales and subscriber signups!

Strategy #7 Monitor and manage your campaigns

Youกll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest clickthroughs etc. once your campaign is live.

And you should use this information to tweak your headline, description and costperclick accordingly to maximize your campaign effectiveness.

Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.

Copyright 2004 Fabian Lim

Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. Visit his website at http://BizSuccessOnline.com. To subscribe to his free newsletter, BizSuccess Tips, send a blank email to:


About The Author

Fabian Lim is a Management/Internet Marketing Consultant. He helps organizations and individuals succeed online. He publishes กBizSuccess Tipsก, a free newsletter. To subscribe, send a blank email to: mailto:bizsuccesstips@webcopywritingcourse.com

This article was posted on March 03, 2004

by Fabian Lim

New Google Adwords Policy Benefits Affiliates

New Google Adwords Policy Benefits Affiliates

by: Rosalind Gardner

Until recently, if you did a search on the term กsatellite dishก at Google, and then surveyed the URLกs in the Adwords listings, you were bound to see that most of the ads linked to just one company. Youกd also note that most listings ended with the กaffก (affiliate site) designation.

Eight ads all linking to the same site. How useless and frustrating was that?

Well, Google has just introduced a new affiliates Adwords policy that finally addresses that problem.

However, the new policy has been met with much whining on various affiliate and Internet marketing forums.


กCause affiliates who link directly from Adwords to their merchant partnersก sites will have to get to work or go home.

Well, maybe.

There seems to be a loophole in the new policyกs wording.

Hereกs how the new affiliate policy reads:

กWith this new affiliate policy, weกll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from.ก

กAffiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.ก

Did they mean to say กdomainก, not กURLก?

If Google did indeed intend กURLก, then there is no problem for those who engage in the กGoogle Cashก method of affiliate marketing, as each affiliate URL is unique.

Hereกs an example.

These are URLกs for 3 affiliate marketers promoting the กFriendFinderก dating service.




Each URL is unique, ergo it should be no problem to for affiliates to link directly to Friendfinderกs site with their affiliate links.

However, if in fact Google meant กdomainก, thatกs quite a different kettle of fish.

Because each URL above points to the กfriendfinder.comก domain, only one listing will be displayed, and chosen on the basis of Ad Rank.

Hereกs the official wording from within the policy.

กFor instance, if a user searches for books on Google.com or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, weกll display the ad with the highest Ad Rank.ก

Ad Rank is determined by a combination of an adกs maximum costperclick and clickthrough rate.

Less competition is great news for affiliates who have always linked back to their own sites… as Super Affiliates always do.

One more benefit to affiliate marketers in Googleกs new Adwords policy is that you no longer need to identify yourself as an affiliate in your ad text. That means no more กaffก at the end of the ad… and 4 more spaces to add content to your listing.

I figure consumers had no idea what กaffก meant anyway, so Google just wanted to get rid of what looked like garble in the listings.

However, your current ad text will continue to display your affiliate status until you change it.

Assuming Google DID mean กdomainก, this new policy is good news for affiliates… genuine affiliate marketers.

Iกve always taught that affiliates with content sites enjoy much higher conversion rates.

Itกs simple. Spend an hour writing an endorsement, upload it to your web site, then advertise that link on Google Adwords.

Why waste advertising dollars on a .5 percent conversion, when it only takes an hour to double or even quadruple that rate?

© Copyright Rosalind Gardner, All Rights Reserved.

About The Author

Article by Rosalind Gardner, author of the bestselling กSuper Affiliate Handbook: How I Made $436,797 in One Year Selling Other Peopleกs Stuff Onlineก. To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com.

This article was posted on March 30

by Rosalind Gardner

FFA/Reversed Marketing

FFA/Reversed Marketing

by: Thomas Grodem

Have you ever submitted your ad to an FFA page? most likely you have. Did you get any results from it or did you just get a ton of emails in your inbox?

FFA pages are gaining popularity popping like bombs everywhere!

What is an FFA page? It is a free for all page.

How it works is quite simple: you place a line of text on the FFA site for free…like thousands of other advertisers each day.

The problem with FFA pages is that everybody is submitting their ad to it. So each time a new ad is submitted, all the other ads roll down one rank and the oldest ad is dropped of. What originally gave an exposure of days per submission, today only gives you about 30 minutes. This means you have to submit at least 3 times a day. You can do this automatically by using an auto submitter, which claims to submit your ad to a zillion websites. You must understand that this is not regular websites, but search engines, Directories and FFA pages.Still it is a lot of ads, and someone might see it.

The lack of results from these ads is because:

your ad is mixed in with hundreds of other ads

Have you ever visited an FFA page and looked at the ads? Today most people use automated submission tools, so they never visits the site.

If someone does visit the page, your ad could be gone within a few hours or less.

Fore those of you that has submitted your ads to FFA pages, you must have noticed all the emails you receive back.

How would you like to be the one sending out those emails?

What i am saying is that you shouldn’t POST to FFA pages… You should HOST your own FFA page!

There is several ways to approach hosting your own FFA page.

You could create it yourself if you know how. Or, there is someone willing to help you for free. Go to http://ratesaver.com.au/lp.htm

The next step you have to do is notifying URL submission services.

The manual way: use search engines like google to find URL submission services and notify them of your links page

The automatic way: go to http://ratesaver.com.au/tsalintro.htm

Enter your links page title and address. Press submit and you will notify over 140 URL submission services about your page.

This service costs us$19.95.

Now you are the one sending out all those emails with your info in them. It’s called ‘reversed advertisingก. And it’s the most effective way to market yourself on the internet today!

About The Author

Thomas Grodem publishes Home Business Tips, a fresh and informative newsletter dedicated to supporting people like YOU! If you’re looking for the best rated home business opportunities, the latest time saving tools and helpful support from an honest friend in the business come by and grab a FREE subscription today at: http://prosperconnection.com


This article was posted on September 06, 2003

by Thomas Grodem

The BigPay Off Brand Value

The BigPay Off Brand Value

by: Beth Brodovsky

Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditure of time and money, marketing tactics may not produce the desired gains.

What is their problem? They are missing a crucial step in the marketing arsenal branding. The power of branding is that it is not just for your customers. When done correctly, it also creates a roadmap for you to follow internally, streamlining your planning and decisionmaking processes for years to come.

Outward Brand

This is what many people relate to when thinking of a กbrand:ก a logo, tagline, style of advertising, product packaging, etc. These are not the brand, but rather the brand elements. To be truly branded however, all of these elements are developed based on the core value of the company. The core value will stay the same, through product changes, service changes, and staff changes.

The value of this is in attraction. If you have spent the time identifying your ideal prospect [read: most profitable] and created an emotional reason to buy [read: comes back and brings their friends with them], then all your time and money is now focused on creating interesting tactics to engage a prospect you know will be profitable, rather than baiting the hook with whatever you have and hoping you’re fishing in the right pond.

The investment in developing a set message to a clear audience is rewarded by recognition, recall and referral of your brand. You can change ad campaigns, update packaging, and replace staff and if all reflect your underlying message, the brand impact will be carried over to your audience no matter how or who delivers it.

Inward Brand

Developing brand clearly improves external communication. Impressively, it can increase your internal efficiency as well.

What often bogs down the marketing process is planning, and deciding on a case by case basis what actions should be taken. We have seen marketing efforts derailed and budgets drained by everything from an aggressive ad sales person to a company executive driving past a billboard and insisting the marketing department book it.

It is so easy to latch onto what sounds like a great idea or a sure thing or to give up on a plan when no immediate results are seen. However brand marketing is not direct response, it is viral, increasing in scope and intensity the more it is replicated.

With a brand built on focus features, key benefits and a core value, it is easy to plan strategy and tactics to capitalize on your goals. And the next time someone asks you to place and ad, sponsor an event, or recommends a billboard rental, you will know if that is on your brand path or an expensive joy ride to who knows where, what we call an กoffroad vehicle.ก

The Reward

The effort of building and maintaining a brand must be constant. Your brand provides a roadmap but the destination is ultimately having customers so loyal they always choose your company and so zealous they bring their friends along. The value is in the opinion and the action customers are willing to take because of how they feel, and in the speed and accuracy of the decisions you can make to achieve your goals.

About The Author

Beth Brodovsky is the president and principal of Iris Creative Group, LLC. Brodovsky earned a Bachelor of Fine Arts in Communication Design from Pratt Institute, New York. Before launching her own firm in 1996, she spent eight years as a corporate Art Director and Graphic Designer, providing a sound foundation in management and organizational standards and structure. Iris Creative specializes in providing marketing and strategic communication services to clients in service industries and small businesses. For more information contact Beth at bsb@iriscreative.com or 6105672799.

This article was posted on September 08, 2003

by Beth Brodovsky

What Your Click Tracking Script Should Tell You?

What Your Click Tracking Script Should Tell You?

by: Radhika Venkata

You run an ad spending $100.00. How could you possibly know how many people bought your product? If you don’t know your ROI on that particular campaign, how will you spend another $100.00 on it?

Simple is You have to track your advertising campaign. This is done by

By keeping specific URL in that specific campaign

Ex: http://www.yourdomain.com/ezinead.html

By giving ก?source=campaign1ก tag to your URL

Ex: http://www.yourdomain.com/product.html?source=ezinead

By using a Click tracking script


Click tracking script is a cgi script that gives you information about a click. The click may be on your website, emails, ezines, banners or anything.

If the click tracking script tells you the number of clicks it is not going to be useful to you. Because you can’t differentiate the people buying through your campaign links or your regular links.

So what a Click tracking script should tell you?

1. Tell the number of clicks to tell the click thru ratio:

By this you can optimize your ads. If a specified ad get low click thrus you can change the optimize it.

2. Tell the ip address of the visitor:

By this you can know which ad bringing you the sales. If a particular ip clicking on a specific link buys your product you can know that ad campaignกs ROI.

3. Tells the geographical distribution of the clicks:

This is useful when you want to know how many clicks coming from different countries. Like if you see กjpก with ip address, you can know the visitor from Japan. But this is not possible in all cases.

4. Tell the date and time of clicks:

Some online enterpreneurs are more interested in sending promotional emails in the weekends. But I guess it is subject to their personal experiences. If you know that particular campaign gets lot of clicks in certain days, you can concentrate showing ads at that particular time.

5. Referers:

You can know that which link exchange program or banner ad on web sites bring you the most clicks.

6. Clicks by time and date:

You are able to get the results by time and date. Like your click tracking script must provide daily stats seperately. This is useful to see which day you sales page gets most clicks.

About The Author

Radhika Venkata

Subscribe to กiNet Marketing Ezineก which is completely focused on Internet Marketing. Receive FREE Ebooks with Resale rights!


FREE Ecourse :: 30 days Solid work out to increase your online profits!


This article was posted on March 04, 2004

by Radhika Venkata

Successful Print Advertising Designs

Successful Print Advertising Designs

by: Lala C. Ballatan

Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.

Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, products or services. Not all people have access to the Web, such that Print Ads are still widely used and appreciated. It is also practical for a shortterm marketing plan or strategy.

Do you know what makes successful print advertisements? Here are several useful things to remember if you are launching a Print Ad:

Take advantage of a small space by not crowding too much information into it. Leave a white space which can actually lead your reader to the important information.

Ads with large photos or illustrations of merchandise get higher readership and appreciation than those with small illustrations or no art.

People do not actually read your copy, but take a look at your visuals. Thus, make your photographs or illustration occupy at least half of your entire Ad.

You must know now how your readers read, so that you could strategically place your content and not be left unread.

Typography is an important key to effective communication.

In your print ads’ headlines, avoid all capital letters. Our eyes and brains are conditioned to identify lower case letters and words. Letters and words in lower cases may just be glanced over, but with full comprehension since people are familiar with them. People also tend to read words by the shape of the word and not by reading individual letters thus, your print ads’ words must be of a distinctive shape.

Your print ads must be consistent with important information placed where readers would expect to see it. Consistency is an important aspect of your print ad since most readers must be exposed to it seven times before they notice it or take action on it. Your ad must have consistency in:




Margins and borders



Photographs and captions

You must also be consistent in your page lay out and other design elements like contrast, balance, etc.

On top of everything else, you have to make sure that your print ad communicates the main point of your advertisement – the main attraction and the necessary information for your prospective clients.

For your print ads to turn out successfully, you must have at least a single great idea, on top of several good ideas. Remember, there’s a world of difference between a great idea and a good idea. 30

About The Author

Lala C. Ballatan is a 26 yearold Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a nongovernment organization, which focuses on the rights, interests and welfare of workers for about four years.

Book reading has always been her greatest passion mysteries, horrors, psychothrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid.

Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom – to express her viewpoints and assert it, to bring out all concerns imagined and observed, to bear witness.

For comments and inquiries about the article visit http://www.digitalprintingcompany.com


This article was posted on April 14

by Lala C. Ballatan

Google Takes Care of Idiots Too

Google Takes Care of Idiots Too

by: Alexis Dawes

Thereกs an old saying that goes, กGod takes care of babies and idiots.ก

Truly this statement applies to me, because when it comes to my search engine optimization skills, Iกm on the idiot side of scale. But thatกs okay because idiots are loved, and can easily survive in the search engine game too.

Let me explain.

Although NONE of my 6 web sites rank in Googleกs top 10 (or top 20 and 30 for that matter), and I only advertise 2 of my sites using AdWords, Google still helps me make a lot of money.

Thatกs probably because I went into this search engine optimization ‘thingyก with a grain of salt. I don’t keep any secret arsenals of software tools that reverse engineer web sites to figure out why their ranking high. I haven’t read any of the latest musthave volumes on search engine optimization. (Although they’re on my todo list when and IF business ever slows down.)

And still my MVP Google does its best to make me happy. And I do my best to give its searchers relevant content. But not in the way that most SEO savvy webmasters would recognize.

กItกs actually very easy to get traffic from Google if you think outside the box.ก

My strategy for getting traffic from Google is quite simple.

You see I don’t go out of my way looking for link partners. My sites are basically 12 page sales letters, and nobody wants to link to me, unless they’re getting paid.

Nor do I put a tremendous amount of effort into onpage optimization. I sprinkle my targeted keyphrase here and there, and Iกm done with it. I write for my paying customers.

What I do is follow this process:

I find other established sites that already have good PageRank and adequate incoming links.

I make sure these sites add new content every day. Sites with frequently added content get visited by the Googlebot often… sometimes every day.

I then place an advertisement on these sites, promoting my actual web site. When the Googlebot pays these sites a visit, the ad itself (NOT my web page) is ranked in Google for the keyphrase Iกve used. On many occasions my adกs have reached the #1 position in Google for my targeted keyphrase, in as little as 48 hours.

กWhere can you readily find such sites?ก

Believe it or not, a handful (literally a handful) of classified ad sites fit the description to a tee.

Backpage.com (http://www.backpage.com/) is one of them.

Backpage.com is a free classified ad service run by New Times, a publisher of alternative news weeklies. They offer classified ad listings for 14 US cities. However even if you’re not in one of their specific cities, you may still place an ad.

Certain advertisements placed through Backpage.com have reached top 10 positions in Google. The adกs that get favorably indexed in top 10 positions normally have less competitive keywords in the title. My personal synopsis is that these are keywords that receive fewer than 3,000 searches a month, according to the Overture Search Term Suggestion Tool.

An example is กmobile pc repair.ก

This is a lowtraffic, but extremely targeted keyphrase.

If you do a search on Google for กmobile pc repairก youกll notice an ad placed on Backpage.com is featured in the #5 position. Okay, so itกs not the best advertisement in the world, but thatกs irrelevant.

The point is

The ad got indexed in a top 10 position in Google.

Backpage.com allows advertisers to include web site links in the advertisement. So even though this particular advertiser didn’t include his/her URL, they very well could have. This wouldกve generated traffic to their site.

กMy point?

This is cure for getting targeted traffic while waiting for your actual web site to get ranked.ก

Early February 2005 webmaster forums around the world were abuzz with groans, gripes and periodic fits of happiness.


Because Google was doing a major update (dubbed Allegra).

Sites that had ranked in the top 10 for years were being mercilessly tossed around. Other sites that hadn’t gotten any decent rank in the past were beginning to see the light. And still others didn’t notice any changes.

As for me… well my actual sites still didn’t rise much in the ranks. Iกm still hovering somewhere around #50+.

But that hasn’t phased me one bit.

I look at the big picture and understand that getting traffic from Google is much more than having my site reach the top 10.

If I have 50 advertisements (similar to the oneกs from Backpage.com) that are in top 10 positions, and they’re all delivering traffic from targeted keyphrases, I haven’t lost anything. All those keyphrases delivering trickles of traffic equal a flood of clicks and orders at the end of the day.

Not a bad deal for somebody whoกs SEO illiterate. I guess the old saying is true… God really does take care of babies and idiots.

Copyright 2005 Alexis Dawes

About The Author

Alexis Dawes is the author of ‘taking The Back Road To Get On Googleกs First Page.ก This report offers details on several more loopholes you can use to get a top Google ranking. You can find more information at (http://www.GetInGoogleNow.com).

This article was posted on February 16

by Alexis Dawes

Building Trust For Lifetime Success

Building Trust For Lifetime Success

by: Randy Lever

One word.
One very powerful word that can increase both first time and repeat sales to an unlimited degree.
What is it? Why is it so important? How do you get it?
Confidence in you from your cutomers, builds relationships and as a result, more sales, and through excellent customer service.
Thatกs the short and sweet of it.
Now, how about a little more meat to it.
What is trust and why is it so important?
Definition: confidence in a person or thing because of the qualities one perceives or seems to perceive in him or it. (Websterกs)
The confidence that any visitor or potential customer has about your business, service or product is the foundation of present and future success.
Before any potential customer even enters your site for the first time, thereกs this underlying feeling of distrust. Itกs automatic.
Either they’re new to the Internet, received a poor product or service from a competitor or have already been scammed a few times.
Your first contact is either in some ad you placed in an ezine, classified, message board, banner, search engine description or some other form of advertising. Was it full of hype or were you honest in what your product or service delivers?
Once that customer enters your site and they don’t see what was stated in your ad………..
goodbye, you just lost a sale and probably a lifetime customer.
If you can’t be honest in your ad, then you’re pobably not going to be with your product or service. So, why should that visitor stick around only to be disappointed or scammed again? Would you?
Do you know what happens when that visitor leaves your site? They email an ezine editor, friend, or leave a nasty little post on a message board about their not so wonderful experience with you, and you’re credibility is gone.
How do you build that trust?
Believe it or not, itกs not that hard. It does take effort and itกs an ongoing process, not something you do once and forget about it.
Be Honest.
The importance of building trust really shows through here. Honesty should be at the front of your mind when you write up your ads and web site copy. Especially when that advertisement includes something free. Don’t use free just to get visitors, your trust and credibility takes a hard nose dive when the "freebie" is junk.
Only write exactly what your product or service delivers and leave the hype and exageration out.
Don’t Hype
I always skip over the ads that actually promise truckloads of money with little or no effort. Come on.
BIG BOLD HEADLINES are a sure sign of hype to nth degree. Promises that are impossible, like the truckloads of cash, are always a big giveaway. If your product doesn’t have it or do it, then don’t promise it.
Follow Up
If youกve done everything right so far and you are making sales, don’t forget about the customer. Follow up with a thank you letter. Add a special bonus that they didn’t know about. Ask them if they like your product or service. Ask if there is anything else you can help them with.
Bottom line is, build a relationship without trying to always sell them something. Talk to them, not at them or down to them. Be their friend and actually help them out when they need it, if you can.
Use Testimonials on your site.
When you followed up with your customers and asked if they liked your product, then ask if you can use their comments on your site. Of course, youกll also include their name, email and website address.
Testimonials build enormous instant credibility. If a visitor to your site sees that there are already satisified customers, then you deliver what you say you will and youกve kept in touch with that customer. Plus the name and email also keeps the visitor comfortable as they know that they can get in touch with that person to verify what they had to say was, in fact, true.
As you can see, building trust isn’t all that hard.
Just be sincere. Be personable. Be available.
If you follow these few rules to help you gain trust and credibility among both your siteกs visitors and your peers, then youกll gain both lifetime customers of your product and lifetime relationships with some really good people.

About The Author

Randy Lever is the owner of the "Complete Internet Marketing Package", Marketing Profit. Learn the ins and outs of a successful ad campaign. http://www.glimmersmarketing.com/marketingprofit

This article was posted on January 20, 2002

by Randy Lever

8 Common Marketing Mistakes

8 Common Marketing Mistakes

by: Charlie Cook

Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you can spend your way into bankruptcy.

To grow your business you need to attract the attention of your prospects, advertising can help you do so if used correctly. Unfortunately, many small businesses owners waste thousands of dollars on advertising efforts that only achieve minimal results.

If you want to get the most from the money you spend to promote your products and services, make sure to avoid these common mistakes.

Focusing on Your Products and Services

If you want to get the attention of your prospects, speak to their needs and wants. Your prospectsก primary concern isn’t that youกve been in business for 25 years; it is do you know the problem they want to solve. Use your ad to identify at least one common problem of your prospects and the benefit of using your product or service.

Having a Weak Marketing Message

All to often you hear ads and it takes some thought to figure out what they are even promoting. Make sure your advertisement includes a 710 word description of whom you serve and the problems you solve so people who read or hear your ad know how you can help them.

Using the Wrong Words

A word here, a phrase there can change your response rate by hundreds of percent. When you spend money on advertising, first test a number of versions of your copy to identify the one that works best. Just by revising her ad copy so it was client and problem centered, I helped one small business owner achieve her best month in sales ever.

Missing Motivation

Most ads miss the mark in moving prospects to action. If you want to prompt prospects to visit your web site or your store or to contact you, include an offer that motivates them to do so.

Lacking in Frequency

Some people make spur of the moment buying decisions, but most need to become familiar with your services and products, and this takes time. If you want your advertising to work, you need to ensure that your prospects see or hear it regularly.

Web Sites that Don’t Move Prospects to Action

Many small business owners direct prospects to a web site where they have more extensive content covering available services and products. I constantly get calls from people who have been successful at attracting prospects to their web site, but generate few sales.

Once prospects get to your web site make sure the content and visual organization moves them to take the action you want them to. Whether it is providing them with ample opportunities to fill in your service inquiry form, or including a subset of your product catalog in your web page navigation bars, help prospects move to client and customer status.

Lack of Follow Up

Sometimes making a sale requires sending a note or picking up the phone and calling your prospects. If you have an effective lead generation strategy, prospects will provide you with their contact information and the problem they want solved. Use the web, email, and the phone to follow up and close the sale.

Lack of Tracking

If you are making more from your advertising than you are spending, you’re ahead. Frequently small business owners can’t tell you which of their efforts helped bring in the business. Track each of your ad campaigns and youกll know where to spend your money in the future, what to modify and what to eliminate.

Do you know how many sales and how much money you made as a result of each of your advertising campaigns?

Are you making any of the above common marketing mistakes?

What elements of your marketing should you change?

Put your marketing house in order. Fix your strategy and your materials. If you don’t know what to change or how to change it, use experts to help you with strategy, copyrighting, design, PR, and media placement.

Avoid these common marketing mistakes and youกll find ore people contacting you about your products and services and that your making more than your spending on your advertising.

2004 © In Mind Communications, LLC. All rights reserved.

About The Author

The author, Charlie Cook, helps independent professionals and small business owners attract more clients and be more successful. Sign up to receive the F*ree Marketing Guide and the กMore Businessก newsletter, full of practical tips you can use at http://www.charliecook.net


This article was posted on February 24, 2004

by Charlie Cook

Advertising for the perplexed part II

Advertising for the perplexed part II

by: Dave Collins

The previous article examined some of the basic ideas involved in advertising. We looked at why a company may want to advertise, the factors involved in choosing a suitable venue and the costs and time involved. We also explored some of the practicalities to consider and how to research your potential venue.

Once youกve chosen where you’re going to advertise, the next critical factor will be how well you know the target audience. The more information that you have to hand, the better you can tailor your content around their needs and expectations.

You need to make sure that you speak in their language, try to give them what they’re already used to, or grab their attention with something new. But be warned, these are pushy and innovative times. Whatever gimmick or spin you use to stand out may well have been tried many times before, so don’t overrely on it.

Like a good informative web page, the ad needs to first of all catch their attention, and compel them to click on it.

There should be more focus on the benefits of the software than the features, and the ad should really push the download or sale. It should also be as compelling and striking as possible not easy when you’re limited by a number of characters, file size or space to work with!

Bear in mind that like any strategy, your advertising will only be as strong as its weakest link. Don’t spend thousands of dollars on good placement, only to use some awful homecreated banner that you knocked together with Paint Shop Pro 4 three years ago.

If graphic design is not your strong point, then get a firm to design some decent graphics for you. The same goes with writing the ad copy. Most people can write, but few are writers. Try to make sure that someone with more than a thesaurusdictionary gift set writes your copy for you.

Aside from the wording, the basic market principles apply. Grab their attention, tempt them, and compel them to act. ก50% discountก is eye catching, as is some form of กonly valid todayก type of offer.

But when the potential customer clicks on your ad, you’re only half way there. You now need to make sure that the page they land on carries on the good work. Realistically, many will click on the ad out of idle curiosity, and very few (if any) will have made up their minds to purchase already.

You should therefore use a separate landing page, as opposed to your regular main website page. It should contain the same information and use the same language, tone and focus of the ad, but now you’re not restricted as to what you can do, or how much space you have to work with. Here, you have all the space you need to go allout with the sales drive.

On a technical level, make sure that your landing page is not linked from anywhere in your website, so as to ensure that everyone coming to this page has been driven there by the ad.

If you’re sharing a landing page, then at least make sure that you use a unique referral string. To be able to evaluate the success of the ad, itกs critical that you can distinguish these visitors from the regular site visitors.

This brings us neatly onto the subject of tracking, without which you are effectively deaf, dumb and blind to the effects of the ad. A unique landing page on your website is ideal, and if possible, make this point to a separate payment page as well. You can also use cookies or referral strings in order to sharpen the accuracy of the tracking.

Usage of decent web log analysis software should let you see how many people came to the landing page, how long they spent there, which links they then clicked on, who downloaded from there, who purchased, and perhaps even who came back to the website later.

The analysis and followup of the campaign is surprisingly often completely overlooked. This is a great loss, as in some respects this is one of the most important stages of the whole process.

When it comes to gauging the level of generated sales and registrations, you need to take into account the final date of the ad, plus the full length of the trial version and then add a little extra time. Some may view the ad, click, download the software, but may not install it for a few days or even longer.

As an example, a company may choose to run a series of ads in a newsletter that is sent out from Monday to Friday of a given week.

Some people may not respond to the ad until the following weekend (or later), and only then download your thirty day trial. So we’re already looking at 35 days after the ad was first run, and thatกs assuming that they install the software as soon as they download it. Some people may even register after the trial has elapsed. So don’t go writing it off as a failure on day two of your advertising campaign.

To accurately evaluate the success of the campaign, you need to go back to your original goals.

If your primary goal was to achieve a higher level of sales, then it should be reasonably easy to see how many were generated by the ad. As with everything related to advertising, your data won’t be 100% accurate, but it should give you a good idea.

If the primary goal was increased exposure, then you should be looking at how many people were exposed to the ad, how many viewed the landing page content and website, and perhaps even downloaded and purchased the software.

At this point, there are four possible scenarios.

(1) The ad appears to be successful.

Your goals have been achieved as a direct result of the ad, and more advertising with this vendor may be considered for the future. Even with this success, don’t rule out the fact that your figures can be further improved, but don’t forget that they can worsen too.

You should also be careful not to immediately engage in a longterm contract with this vendor. Not only because there are other advertising options out there, but also because any ad has a certain lifespan until it reaches its saturation point. At the very least consider trying different products, wording (or graphics) or even a different type of offer or discount.

(2) The ad doesn’t appear to be successful.

There has been little generated in terms of exposure or sales, and you can’t help but feel that the venture has been a failure.

The first thing you have to do is to try to determine the reason for this.

It may be the product itself, the ad copy, the ad, or perhaps the targeting was off. It may even be as a result of the ad placement, or the offer or discount not being generous enough.

If the ad failed, it is very important to ascertain exactly why. Don’t just dismiss it as a failure, or a กbadก place to advertise, and don’t be afraid to go back to the vendor for feedback. If you explain that you’re interested in making this work, as opposed to complaining that they didn’t deliver the results you expected, youกll usually get a positive response. See what they can do to help, after all, itกs in their interests that you walk away satisfied by your experience.

(3) The ad appears to breakeven, but little more than this.

Go back and read number (2). Not being a success counts as a failure.

(4) You’re not sure whether the ad was worthwhile or not.

There has been some response, but itกs difficult to see whether it was a worthwhile experience or not.

Itกs very important that you get to the bottom of this. Go through your statistics again, and filter through your logs to see exactly what the visitors did, where they clicked, and why they behaved as they did.

It is extremely important that at the end of the process, you know whether it was worthwhile or not. Failure to do so will result either in a wastage of money or a wastage of opportunities.

Itกs all too easy to throw money away on bad advertising. Itกs just as easy to be scaredoff by risks, or for that matter throw potential opportunities away. Like any form of marketing, there are no guarantees that youกll achieve the results you hope for. But by failing to try, you’re absolutely guaranteed never to reach them. The best you can do is to prepare the ground and cover all options as thoroughly as possible, take a deep breath and then take the plunge. Be seen, be sold.

Copyright 2005 Dave Collins

About The Author

Dave Collins is the CEO of SharewarePromotions Ltd., a well established UKbased company working with software and shareware marketing activities, utilising all aspects of the internet. http://www.sharewarepromotions.com and http://www.davetalks.com

This article was posted on February 03, 2005

by Dave Collins

11 Awesome Ways To Explode Your Affiliate Commissi

11 Awesome Ways To Explode Your Affiliate Commission

by: Kusuma Widjaja

1. Start your own affiliate program directory. Join a large number of affiliate programs that go with the theme of your web site and list them all in a directory format on your web site. Then just advertise your free affiliate program directory. You will earn commissions and gain subaffiliates. Plus you could start an affiliaterelated ezine too.

2. Do not drive all your visitors directly to affiliate website, instead send your visitors to your optin page mechanism first before going to your main affiliate website. That way, you can make followup later on and build your own lists so that you can offer another related products or services another day. You can build a massive list in minimum time at http://www.whycity.net/coregistrationservices.html

3. Sell to the people who join your affiliate program. They are more likely to buy your products because they are interested in selling them for the commission. Itกs important to train and support your affiliates so they will know you will be there to help them. Tell them itกs good to write ads about their personal experiences with your product so that it will persuade customers to buy.

4. Participate on web discussion boards. Post your comments, answer other peopleกs questions, and ask your own questions. Include your affiliate text link under each message you post. If they read your message and like it, they may click to see what else you have to offer them.

5. Recruit lots of subaffiliates and make it easy for your them to make sales. Give them proven ads to use, make it easy for prospects to order, provide helpful affiliate statistics, notification of sales, lifetime income, residual income, add their commission by giving part of your commission to them, provide a good tracking system and professional training just like at http://www.whycity.net/nitroknowledge.html, http://www.whycity.net/myaffiliatecenter.html and http://www.whycity.net/nitrowebcasts.html

6. Persuade ezine publishers or webmasters to run your ad for free. Just allow them to join your affiliate program and earn commission on the sales. You could also offer them a freebie, such as the product you’re selling for free, an advertisement in your ezine in return, etc. It also helps to compliment the publishers as well as praising their ezines.

7. Use Online Referral Strategies at http://www.whycity.net/instantreferralsystems.html to get lots of order yourself or subaffiliates order. Referral system can also be a good way to increase your affiliate commissions if you can give incentives to motivate people to refer and tap deep into peopleกs network of friends, family, and associates. They don’t just stop at the occasional, oneoff referral.

8. Write your own affiliate program ads. If all the other affiliates use the same ads you do, that does not give you an edge over your competition. Use a different ad to give yourself an advantage over all the other affiliates. Learn how you can Create Powerful Offers so irresistible for prospects until they buy from you at http://www.whycity.net/powerfuloffers.html

9. Give free email consultations or services to your customers who buy or will buy the product or services through your affiliate link. When you email them back your advice include a small ad or distribute branded affiliates viral marketing tools to use like ebooks or articles for the affiliate products your are selling. Just include your ad somewhere inside them.

10. Email targeted ezines and ask them to do a joint venture with you. Ask them to run your ad and in exchange they would get a percentage of the profits. You would just have to get them to join your affiliate program to be your subaffiliates. To give them better incentive, you could offer them a higher commission than the rest of your normal affiliates by giving part of your affiliate commissions for 2 years.

11. Tell your customers if they refer four customers to your affiliate web site, they will receive a full rebate of their purchase price, cut from your own commission. This will turn one sale into three sales. You could also offer them other things in return for referrals like free ebooks, free software, coupons, discounts, etc.

Finally! Everything you need to make a whole lot more than $100,000 a year with affiliate programs.


About The Author

Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +628315838474.


This article was posted on January 20

by Kusuma Widjaja