Pizzazz Prevents Piracy of your Articles

Pizzazz Prevents Piracy of your Articles

by: Darby Higgs

Writing articles for the web is an effective way to bring more traffic to your site. You write the article, you include a link in the authorกs info box, you submit it to article distributors and it gets reproduced with a link back to your site. You get traffic from the link as well some kudos from the search engines which will eventually build even more traffic. Bonza!

But what happens if someone just grabs your article and reuses it without the link? You get nothing for your effort in writing the article!

Before you can do anything about it you need to know how to find the culprits. Enter stage left our friends at Google. Google has a wonderful service called Google alerts which will send you an email if and when a page containing a keyword or keyword phrase is found by its busy little spiders.

Access Google Alerts by going to www.google.com/alerts Then you can enter your keyword phrase inside double quotes, select Web for Search Type and decide on a frequency of report. You can come back to change any of these details later, experience will guide you to the best settings for your situation. Easypeasy. Every time the spiders find your phrase you will get an email telling you where it was found.

The alerts will tell you how successful your distribution method has been and it will also tell you if people are reproducing your articles without including the link. Then you can do something about it.

What has this got to do with pizzazz? Distinctive keyword phrases are needed to make this monitoring work. If you use a phrase like web promotion or like traffic building you will get lots of false positives, webpages with the phrase but not your article.

So you need to spice up your articles with some unusual words in unusual combinations in other words pizzazz. Use two or three word phrases, just ignore any punctuation, Google will treat it as spaces. Don’t forget to put your key phrase into double quotes. Google will then find just your page or copies of it and you can easily check that everyone is playing cricket. Pirates will be quickly detected.

For this item I could use any of these as my keyword phrase false positive webpages, pizzazz distinctive, traffic bonza, cricket pirates All in double quotes). None are likely to appear elsewhere on the web, but if they do Google Alerts will pick them up, and I can edit the alert to ensure only this article is reported.

Writing articles with pizzazz (use a thesaurus) is more fun, and your articles will stay in the mind of your readers mind a little longer.

About The Author

Darby Higgs is editor of OzArticles at http://wwww.ozarticles.com a clearing house of articles with Australian content.

darby @ozarticles.com

This article was posted on March 27

by Darby Higgs

Alert Marketing Get Google Search Results By Em

Alert Marketing Get Google Search Results By Email

by: Jakob Jelling

Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest.

But Internet marketers can also use Google Alerts to help keep track of whatกs going on around the net, and even to keep tabs on their direct competition for that matter. Google Alerts, which are email notifications, can be created based on the top 10 Google news stories, but more helpful to marketers is the possibility of creating alerts for the top 20 Google web search results.

By setting up alerts for your competitorกs company, web site, brand, or product name, you can monitor search results for changes. Some results may indicate a new product launch, or perhaps a publicity campaign, and you will be able to make appropriate adjustments in your own business.

If you want to market an affiliate product through SEO, you can monitor the top 20 results for a search on that product. You will know if and when your site breaks into the top 20 results, and can watch it as it hopefully continues climbing to that first position.

There are other uses as well. SEO firms can monitor clientsก results. Niche marketers can easily monitor both industry news and niche search results. You can even monitor search results for your best keywords and your own high ranking pages.

Google Alerts, though free, can provide valuable marketing intelligence to online entrepreneurs who take advantage of it.

By Jakob Jelling

http://www.sitetube.com

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

This article was posted on November 08, 2004

by Jakob Jelling

Email Marketing Losing Its Effectiveness? The Alte

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

by: Michael Ginzburg

Youกve heard of email marketing, but it isn’t what it used to be. With todayกs abundance of spam and even optin email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out?

**There are 2 main problems with email marketing today.**

The first problem is that your email messages are hardly even opened. Even if your headline is compelling, the chances of your email message being read are close to nil. People are becoming increasingly skeptical about the kind of message attached to what used to be the best subject lines.

The second problem is that most website visitors don’t even sign up to optin mailing lists anymore. Even those who are interested in your website content are just plain scared to give over their email address to a website they do not know. People are concerned that their email addresses will be sold to third parties and that their กunsubscribeก requests will never be honored.

Is there a way around these problems or is email marketing dead? The answer is simple… Desktop alerts. Desktop alerts are messages that are sent directly to Windows® Desktops instead of being delivered to email inboxes. Desktop alerts are the answer, because they solve both emailmarketing problems.

First, they bypass the email inbox and appear directly on the desktop. No more competing again hundreds of incoming messages – your messages claim the desktop all to themselves, virtually guaranteeing they are read and remembered.

Second, users do not need to give over their email or other contact information in order to subscribe. All they have to do is simply download a small application. If they ever want to กunsubscribeก, they just simply uninstall the alert application.

You can use desktop alerts for the following:

Promotion Promote, advertise and increase brand exposure directly on any Windows Desktop.

Communication Send your uptotheminute news directly to consumersก desktops.

Advertising – Run your own ads or earn revenues by selling ad space on the Windows Desktop.

If the solution is so simple, why aren’t more websites using desktop alerts? Until now, the only way to send desktop alerts was to hire a team of software developers to develop the alerting application for you – which is quite expensive, not to mention time consuming.

Entertainment and news companies started using desktop application for branding, communication and advertising. Take ESPN.com for example. On their website, users can download an application which gives them daily sports highlights and video commentary, with embedded commercials. So far, more then 1.6 million people have installed it and about half use it daily.

So how do you get started? Well, if you have content your site visitors or clients are interested in, you simply offer them this content in the form of a useful downloadable application. Instead of developing the application yourself, you just customize one of the existing desktop applications with all your promotional materials (such as your own logo, custom icons, banner ads and menu entries). Users will download the application because of its informative and/or entertaining content, special savings, or features like daily alarms, calendar reminders, or task lists. Now that the user has voluntarily invited you into their personal space, you can create a strong, longlasting impression and deliver desktop alerts just as you would email messages. With desktop alerts, there are no other incoming messages to compete against, and you won’t have to worry about being accused of spam.

Promo Clock has combined all the benefits of interactive promotional products and new era advertising tools, developing a costeffective application for reaching customers with timely information and updates. Readymade models as well as custom models based on animated images or Flash presentations are available.

About The Author

Reach author Michael Ginzburg at [email protected] or simply go to http://www.PromoClock.com/holiday/email for more information.

This article was posted on November 19, 2003

by Michael Ginzburg

Tools for Online Tracking

Tools for Online Tracking

by: Sharon Housley

In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, the notification can be used for กego searchesก.

Ego Searches

What is an ego search? Find out where your name or company is mentioned, view forum posts or online articles that mention your name or company.

Trademarks

The best offense is a good defense. By monitoring newsgroups or search engines for trademarked terms, you often head off a future conflict. As a trademark owner, it is your responsibility to actively protect your mark. Otherwise, you could lose your trademark rights. Monitoring tools send immediate notification should any suspected trademark infringements occur.

Search Position

Statistics show that more than 85% of Internet users find web sites with the help of the search engines. Therefore, a websiteกs search engine position is crucial to its success. Prudent webmasters regularly check their search engine position. Monitoring fluctuations and reindexing of major search engines affects keyword terms and phrases. Monitoring of positions will alert webmasters to any shifts before sales decline.

Competitor Watch

Monitoring newsgroups for mentions of competitors may allow you opportunities to chime in and offer an alternative solution in a helpful, friendly way. Knowing exactly what your online competitors are doing provides a competitive edge that can be used to your advantage.

Website Downtime

Accessibility is the most critical measure of your websiteกs performance. If customers can’t access your site, they can’t shop; and if they can’t shop, they can’t buy. More important, your business could gain a bad reputation among your customers, which translates into negative word of mouth and even worse, if you’re highly visible, negative press. So regardless of what else you monitor, you want to monitor websites for downtime.

Take a look at the various tools available and how they can be used to keep you current on relevant issues.

WebAlerts Recieve email updates of the latest relevant Google results based on your choice of query or topic. Alerts can be sent based on information in Google News, Google Searches or both.

http://www.google.com/webalerts

PubSub PubSub matches your requests against new information as it appears real time. Searches can be categorized to search, blog entries, SEC/EDGAR Filings, press releases, news group posts or flight delays.

http://www.pubsub.com

Ego Alerts Google news search turned into an RSS feed.

http://www.justinpfister.com/gnewsfeed.php

Ebay Alerts Ebay Alerts monitoring will create an RSS feed to monitor Ebay auctions for specific keywords or phrases. When a new item that contains those keywords is added to Ebay you will receive notification via your RSS feed!

http://www.freebiddingtools.com

Amazon Alerts Generate a URL which you can use to automatically search Amazon.com with your favorite RSS news reader. It will automatically update you when new items meet your search criteria. I personally use it to look for new books on topics Iกm interested in, and I have the defaults set to do the same, but you can adjust it to search any of Amazonกs stores. You can also adjust the search order and what kind of items you wish to search.

http://www.oxus.net/amazon

Internet Seer InternetSeer remotely monitors your website to insure that your site is available 24/7. If InternetSeer is unable to reach your site, we will send you an immediate email alert that your site is unreachable.

http://www.internetseer.com

NetNewsTracker NetNews Tracker is a clipping service for Usenet newsgroups. Newstracker searches newsgroups twice daily for any specified words or phrases and delivers alerts via email. Newstracker can be used to monitor newsgroups for names, company names, products, URLs, or any other topic of interest.

http://www.netnewstracker.com

Other Suggested Resources

Monitoring Tools Monitoring Tools is a directory of online monitoring tools and applications

http://www.monitoringtools.net

Monitoring Software Monitoring Software is a collection of downloadable monitoring software solutions.

http://www.monitoringsoftware.net

Copyright 2005 Sharon Housley

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net and FeedForAll http://www.feedforall.com.

This article was posted on January 03

by Sharon Housley