Ebook Review: How to Write and Publish Your Own eB

Ebook Review: How to Write and Publish Your Own eBook in as little as 7 days

by: Andy George

Jim Edwards and Joe Vitale who are both well known in the Internet online industry wrote this eBook. The 2004 version of this book is 206 pages long though it should be mentioned that less than 100 pages are concentrated on the theme of the eBook whereas the rest of the eBook involves interviews with various successful eBook authors (in the eyes of Edwards and Vitale) and bonus reports.

I believe that Edwards and Vitale were wrong to follow this approach since when one tries to overkill with respect to information, the result is opposite to the one intended since the reader may be confused even more and in my opinion the eBook would have been more effective if it was shorter and did not include the interviews with these authors whose approaches were different. Perhaps Vitale and Edwards should have sold the interviews by the eBook experts as a separate eBook.

The 7day eBook was written in an unorthodox style in that it was written in a ขchattyข style rather than in a formal manner. To be fair to the authors this did help in maintaining the interest of the reader.

The content of the eBook contained some very useful aspects such as:

Distinguishing between a successful and failure formula for an eBook.

Tips for selecting a topic for an eBook

How to write the eBook in 7 days – though I think this target may be ambitious in practice the methodology mentioned by the authors is worth considering.

Various tips on how to publish the eBook.

The price of the eBook is in my opinion reasonable value considering the money that can be saved by reading this eBook and the valuable links that can be obtained from the eBook. But I felt at times that the authors over elaborated and could have been more concise in their writing.

Overall I believe that a purchase of the eBook for a price under $30 is worth buying despite its limitations.

About The Author

Andy George is a qualified chartered accountant who was born in Birmingham, England and who has had many years’ experience in public practice, industry, and commerce and as a lecturer. Since 1991 he has been based in the island of Cyprus. Andy was a financial correspondent for eight years at the Cyprus Financial Mirror where he wrote articles on business and accounting related issues to a nontechnical audience.

He is the author of eBooks: How to write and Publish Your Own With a Shoestring Budget http://www.budgetebook.com

http://www.cbmall.com/?storefront=akgeorge

[email protected]

This article was posted on August 31, 2004

by Andy George

How To Develop an Online Business Using Practical

How To Develop an Online Business Using Practical Thoughts

by: Andy Cooper

Starting a business to operate on the internet alone can be a rewarding experience, but it can also be daunting. Many resources are available to assist you, but information overload can cause paralysis and keep you from moving forward.

Keeping it simple is often the best way of maintaining the momentum necessary to get your business started. Every year, several thousand people develop an interest in กgoing into business.ก Many of these people have an idea, a product or a service they hope to promote into an income producing business which they can operate from their own homes. If you are one of these people, here are some practical thoughts to consider before hanging out the กOpenforBusinessก sign on the web.

Whether you’re selling products and services or providing resources and downloads, you need eyecatching content for your Website. You might run a wonderful advertising campaign; develop viral marketing tools and attractive affiliate programs. But unless your Website is rich in content, the traffic that results from your efforts will only be transient. Content that is useful, valuable, informative, educational or just plain entertaining can attract and retain an audience better than anything else. Admittedly, designing a web site can be a complex task, Site aesthetics are important and image and design are probably the first things to register in consumer awareness, but content is the most important part of the online merchandising and sales process.

Write powerful and instructive sales letters by letting it all flow out. Write down everything that enters your mind as you are writing your sales letter. You can edit it later. If you just sit and start writing everything you know about your product or service and how it will benefit your customer, you will be amazed at how much information floods your mind. Write it ALL down. Then read through it youกll be able to add a lot more detail to many of the points. Edit it after you have exhausted all of your ideas.

Establish a marketing method and a advertising campaign. While it’s agreed that the best ecommerce site in the world is worthless if no one can find it, but, too often, ecommerce startups either rely on search engines alone or use shotgun marketing, simply by advertising everywhere, to everyone, in the hope that a fraction of a percent of those who see the ads will respond. Promotion on the Internet has many methods, is complex, yet as with more traditional advertising requires that you understand where and how you will spend your marketing budget and what results are to be expected, as with any marketing campaign.

Create your own newsletter and start building your database. To be successful with a newsletter, you have to specialize. Your best bet will be with new information on a subject not already covered by an established newsletter. Regardless of the frustrations involved in launching your own newsletter, never forget this truth: There are people from all walks of life, in all parts of the world, many of them with no writing ability whatsoever, who are making incredible profits with a simple newsletter. Plan your newsletter before launching it. Know the basic premise for its being, your editorial position, the layout, art work, type styles, subscription price, distribution methods, and every other detail necessary to make it look, sound and feel like the end result you have envisioned.

In Conclusion all successful businesses offer their customers something of value, but thatกs not enough. Customers constantly evaluate what they get against what they pay, and their criteria for making repeat purchases are very simple. They want everything: better, faster and cheaper! Even if you’re clever enough to build a perfect business the first time and your product or service is ideal for your customers, your position will eventually erode because the marketplace is not static.

Your product or service may be unique, but itกs not as though someone blew the whistle and stopped innovation. Sooner or later, and very soon if you’re noticeably successful, other businesses will copy you. If they can provide a similar product or service better, faster or cheaper, they’re going to surpass you.

Never forget that as a business owner youกll be in a constant race against an everimproving marketplace and no matter where you are in the hunt, making improvements is a daily necessity.

By: Andy Cooper

Copyright © 2005

About The Author

Andy Cooper is the owner and operator of a successful online business. Andy has over 15 years in corporate business operations which include savvy marketing skills, customer service and Professional networking abilities.

Copyright © 20042005 MarketersEmporium.com

http://www.marketersemporium.com

[email protected]

This article was posted on March 22

by Andy Cooper

Brief History of Blogs

Brief History of Blogs

by: Andy Wibbels

Summary: A quick look at where blogs came from, where they are and where they’re going.

So where did all these blogs come from? How did they get from an underground geek toy to a mainstream tool that has revolutionized politics, journalism, marketing and the media?

I always find that when I learn about a new technology or way of doing something online, the geeks have already been there (and I say the word กgeekก with complete affection Iกm one too!). Before business became inseparable from the computer, email or the internet, the academics and tinkerers were there first, kicking the tires and playing with the technology. Blogging was no exception.

Many of the earliest internet geeks wrote online journals detailing interesting links and points of view. As this was before programs like FrontPage and Dreamweaver, everything was done by hand and that was a huge hassle. Each time you updated the site, you ran the risk of breaking links inside the website and leaving your readers stranded with the dreaded กpage not foundก error. Eventually, the computer programmers and web designers became fed up with all of this manual work and created their own software to automate the process of updating their journal websites. Thus the weblog was born.

In 1999, a website called Blogger (http://www.blogger.com/) launched, offering free blogs to anybody and everybody that wanted them. Blogger provided the blog tool for free as well as the hosting space to host a blog. Millions of people from all over the world logged on and start creating their own weblogs.

The largest conversation in the world had begun. Blogs have changed the way academics do research, journalists write, families connect and politicians fundraise. It was only a matter of time before businesses woke up and realized the power of blogging for marketing online.

Blogging provides a way for companies and customers to meet on common ground to talk about what excites them and makes them tick. It also allows them to closely track where and under what circumstances their products are being talked about online.

Today, blogging continues to grow at a swift pace with more than 400,000 posts added per day and 12,000 new blogs being created every day. Millions of people look to blogs for a good laugh, a great idea, a fantastic tip or an instant analysis. The blogosphere doubles in size every 5 months, allowing anyone, anywhere, in any language, to make their mark in the world to share their ideas, passion and products.

กBlogก was the word of the year for 2004 according to MerriamWebster, the famous dictionary publisher. The year 2004 marked a turning point for blogs as a sought after media format. Now it was seen as a venue for gathering large audiences of devoted readers who used blogs to supplement, compliment and factcheck their nightly news.

My favorite milestone for blogging was when กBlogsก appeared as a category on the Jeopardy game show. Iกll take blogging for one thousand, Alex!

About The Author

Andy Wibbels is a blogging evangelist and creator of the Easy Bake Weblogs seminar that has helped hundreds of small businesses all over the world leverage blogs and RSS news feeds to increase profits and save time. You can download his free special report on business and blogs at http://easybakeweblogs.com/.

(C) 2005 Andy Wibbels.

[email protected]

This article was posted on March 18

by Andy Wibbels

Share Ad Expenses to Boost Profits

Share Ad Expenses to Boost Profits

by: Will Dylan

The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses. Small businesses generally do not qualify for volume discounts when it comes to buying advertising space or marketing materials, and thus they end up paying higher rates for the same ad space or marketing materials purchased by their corporate counterparts.

In recent years, there have been some changes in the marketplace that are of benefit to small business owners. For example, Internet procurement sites have emerged offering discount rates on everyday office supplies such as toner or paper. However, the high cost of advertising has not been formally addressed. That’s why many small businesses are taking matters into their own hands and joining forces in marketing ขcoopsข.

Here’s an example of how it works. Andy’s Accounting Firm and Larry’s Legal Firm are both small businesses operating in the businesstobusiness sector. Andy services small businesses with their accounting needs, and Larry is a lawyer specializing in small business issues. Andy and Larry both wish to purchase advertising space in a popular small business magazine. The rate they are quoted individually is $5000 for the back page of the magazine. Since they are not repeat advertisers, neither Andy nor Larry receives any kind of discount. So how do they save money on this advertising venture? A coop approach on one of two fronts will cut their advertising costs significantly:

Share the ad: Since they are not direct competitors, Andy and Larry could split the ad space 50/50, acting almost as if they were partners although their businesses are distinct. This drops the cost to $2500 for each business and they still receive broad exposure in their chosen publication. In fact, by putting their heads together they should be able promote their collective business expertise as ขTotal Solutions for Small Businessข.

Purchase separately at a discount – There may be some occasions where a business does not wish to share its ad space. Even in these cases a coop approach can offer a lower cost. Andy could call the publication and ask for a quote on the back page for next month. Once the price of $5000 is quoted, he then offers the publication a deal ขWhat if I bring on another advertiser for you. Would I get a small discount?ข Most publications live or die on the sales of their advertising space, and are usually willing to offer someone like Andy a 10% discount for bringing someone like Larry in to purchase an ad elsewhere in the publication. Andy and Larry split the savings and Andy ends up paying $4750 for a $5000 ad. Although the savings were smaller in this case than the shared ad example, remember that Andy now has the entire back page to himself and saves $250.

Advertising is not the only example of coops at work. Web Designers would jump at the chance to line up two clients in one shot, and would likely offer a discount to do so. The same applies to a printing company that prints brochures or business cards. The possibilities are endless, including the size of the coop you choose to join.

When faced with a major advertising buying decision or the need for new marketing materials, find out how much you will have to pay as a small business. Then form alliances with similar small business, and negotiate a better deal for all parties involved.

About The Author

Will Dylan is the Author of Small Business Big Marketing and owner of www.marketingyoursmallbusiness.com. Will also offers article and news release writing services through his website. You can contact Will at [email protected]

This article was posted on October 17, 2002

by Will Dylan

How eBooks Can Be Used As An Online Business

How eBooks Can Be Used As An Online Business

by: Andy George

Times are hard today! Though the economic data would indicate otherwise, we are now facing a world economic problem of such massive problems that could result in a large economic downturn. In many countries we have massive property bubble that is just waiting to burst and the recent large increases in the price of crude oil are certainly not going to help inflation and if sustained will lead to interest rises that will have a devastating effect on the world economy. This will mean a lot of people will find themselves out of a job whereas many others will struggle to make a living.
The aim of this article is to propose an online business that requires very little capital that can if carried out properly be used to supplement the income of a person or if an even bigger effort is made could turn out to be a business that can itself make a living for an individual. This business is an online ebookstore. It should be stressed that this business is not a scam since it involves the sale of information to customers for in many cases at a reasonable price. There is also an advantage of selling eBooks over traditional books in that they are kind to the environment and are seeing an increase in their market share at the expense of the traditional book.
The type of information that could be sold varies from: eBooks on diets, nutrition, health, sports & recreation, fun &n entertainment and many other areas of interest.
Many people could say that to set up such a business takes time and effort. However there is one product available on the market that has done all work and for which the capital cost is insignificant for a readymade business. Details concerning this business can be obtained from http://www.easy4tune.com. All any individual acquiring this business can do to make money is to market the bookstore so that customers buy eBooks from the store. Any sales will result in commissions being received by the storeowner. The commissions could be as high as 75% though many eBooks offer a commission of 50%. The great thing about this business is that all the administration concerning sales is automated. If one is not convinced about this business opportunity I suggest one enrols a free ecourse that explains 15 ways the bookstore can make money for its owner. Details of this can be obtained on http://www.easy4tune.com/15ways
To conclude the world is going through a tough time and only the dynamic individuals who grasp opportunities presented to them will prosper.

About The Author

Andy George is a qualified chartered accountant who was born in Birmingham, England and who has had many years’ experience in public practice, industry, and commerce and as a lecturer. Since 1991 he has been based in the island of Cyprus. Andy was a financial correspondent for eight years at the Cyprus Financial Mirror where he wrote articles on business and accounting related issues to a nontechnical audience. He is the author of eBooks: How to write and Publish Your Own With a Shoestring Budget http://www.budgetebook.com

http://www.easy4tune.com/cbmall

[email protected]

This article was posted on May 28, 2004

by Andy George