What Can Appleกs iPod Teach Us About Marketing?

What Can Appleกs iPod Teach Us About Marketing?

by: Hock Ng

Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.

There are some important marketing lessons to be learned from all this. First of all, Apple has created a product for a hungry market that has the financial means to purchase it even with the relatively high price point. If you find a hot and hungry market, create a product for it and you are almost guaranteed to succeed.

Lesson #1: Find a hot and hungry market

Ever since the introduction of the MP3 file format, we have seen the popularity of converting songs from a CD so that they can be stored on the computer. Even the Napster episode showed us that there is a huge market for a device like the iPod.

Hereกs the summary of the first lesson don’t sell shovels to fishermen and fishing poles to gold miners. Rather, sell the shovels to gold miners and the fishing poles to fishermen. Create a product that already has an existing market.

Lesson #2: Create different versions

Now Apple just announced the introduction of the iPod Shuffle a lowerpriced version of the iPod with flash memory instead of hard drive storage.

This strategy is called versioning.

First create a product that sells. Then create another version of the product for a different market segment. In this case, Apple first came up with a more expensive product and followed it up with a cheaper product.

Lesson #3: Create the halo effect

The halo effect is essentially this: increasing sales of one popular product will generate more sales for your other existing products. In this case, the tremendous popularity of the iPod has created enough buzz that more people are buying Macs.

In the past, Macs have made inroads only to a small segment of the market. But now, we’re likely to see Apple increase its market share of personal computers in the months to come.

So whatever you are selling, there are definitely some general marketing lessons to be learned from the success of the iPod. Think about it the next time you use your iPod.

About The Author

Hock Ng is the editor of The Marketing Tools Review, an online newsletter highlighting the latest marketing tools and strategies, especially for internet marketers. To find out more, visit: http://www.marketingtoolsreview.com.

This article was posted on January 13

by Hock Ng

iPod users get the picture

iPod users get the picture

by: David Llennac

iPod users start to get the picture and it’s turning out to be colorful fun!!

The latest generation of hi tech gadget users are watching the different media they use start to converge as Apple launches its latest grab for the market with iPod Photo. Not only can you listen to all your music on the go, or organize your business and social life, but now your entire photo collection can be viewed at hand too. With the latest color screens iPod users can turn the favorite toy into a slideshow which is set to music. Watch this with friends hanging out at the beach or connect it to your TV and away you go.

Imagine putting your holiday photos to your own sound track and being able to view it wherever you want, well this is now possible to do, and with the 60GB version you can hold up to 25,000 photos. Of course, if you want to mix these up with music the storage would be shared but still with the longer lasting battery in the new generation of iPod you can get up to 5 hours of slideshow or 15 hours of music according to Apple.

All this is possible to use with your Apple Mac or PC using Autosync to make the synchronization of your music and pictures automatic. Visitors to http://www.auctionsandmore.com/articles2/3 are informed of many of the features of the latest iPods and the best deals around for purchasing these items. From their website you can access hundreds of online deals for the whole range of iPod products.

The latest iPods are set to rock the market once again with their latest visual addition. The only question is….where will all this convergence end up? Soon these multi function devices may move into the area of telecommunications with the prospect of watching digital TV or videos. Perhaps our mobile phone will become our MP3, video and still camera with 5 megapixel definition. Who knows? But for the time being Apple have once again moved ahead in the harddrive, handheld multimedia gadget race.

iPod is produced by Apple which can be found at: www.apple.com.

About The Author

David Llennac is working in the field of Education and is the owner of the website http://www.auctionsandmore.com.

This article was posted on November 16, 2004

by David Llennac

The Apple Mac mini It Fits Anywhere And It is Th

The Apple Mac mini It Fits Anywhere And It is The Most Affordable Mac Ever!

by: Bonnie Archer

Mac OS X, the worlds most advanced operating system! Just connect, plug, and your playing. The Apple Mac mini will work with either Mac or PCcompatible peripherals, this makes it easier than ever to upgrade from and older Mac or PC system. All you have to do is connect your USB mouse and keyboard, then hook up your DVI or VGA display (our adapter is included). Then just plug it in, turn it on and your ready to go.

Now this is power packed into a small package Apple has outdone themselves! Under the sleek anodized aluminum styling of the Mac mini is a G4 processor, room for up to 1GB PC2700 main memory, a Radeon 9200 graphics chip, and a large enough hard drive, up to 80 GB, to store todays digital media.

With the mini connections you can hookup your digital devices like cameras, iPod, printer, camcorder, and your keyboard. There is even a audio/headphone jack. You can customize this Mac with some great extra options after you select your Mac mini.

You have the choice to use your own keyboard and mouse or choose the Apple Wireless keyboard and mouse and free yourself from the clutter of cables. You will need the Bluetooth module and with it you will also be able to have wireless access to printers, cell phones, PDAs, input devices and other peripherals. Or add a AirPort Extreme Card and have the freedom of wireless networking from anywhere in your home. Although you must have these features added when ordering your Mac or they will have to be added by an authorized service provider because they are not userinstallable.

A slotloading SuperDrive added will let you play and burn both CDs and DVDs. So be sure to check out the most advanced, convenient, and affordable Mac in history!

Check It Out!!


About The Author

Bonnie Archer is a successful author and publisher of http://www.A1computers.net. A great source of information about computers and computer accessories.


This article was posted on April 25

by Bonnie Archer