Do You Play Hit and Miss With Your Marketing?
by: Denise Hall
Too many online marketers use a กhit and missก marketing approach. By that I mean placing some ads here and there in the hopes of selling something. And itกs the worst possible way to do business.
Why? Because you probably *won’t* do much, if any, business at all. Itกs a fact that people on the Internet *rarely* buy from someone they don’t know. The Internet is a scary place of scams and schemes and ripoffs. Online shoppers are very wary about giving up their credit card information to just anybody.
But if you use the right marketing strategies youกll have a much better chance at succeeding. A *good* product will always sell, but you have to approach your propects correctly or theyกll turn tail and run faster than you can imagine. And they may end up buying from your competition!
This holds true no matter what product or service you’re trying to market online. You can have the best widget in the whole world, but if you turn off your prospects before they’re ready to buy, youกll lose more sales than youกll gain.
Successful marketers use the กwarm กem up first and make the sale laterก approach. They implement many strategies to drive traffic to their website, but if the visitors are leaving without buying anything, they make one final effort to hang on to them for future sales. And 90% of the time it works!
So what is it that they do? Capture their visitors names and email addresses! They offer them something of value for free in exchange for their information.
Offer your visitors a free report or a subscription to your ezine. They’re now a กwarmก market for your product, and once they get to know and trust you theyกll become your customers.
When you run ads using the กhit and missก approach you have just *one* chance to sell your product to each person who clicks on your link. If they don’t buy right then, youกve lost them forever. But when you กwarm upก your prospects first you have a better chance of making sales.
So start warming กem up, already! :~)
About The Author
Denise Hall is the owner of Home Business on a Budget.com, specializing in free and lowcost tools and resources for all your home business needs. Subscribe to her weekly newsletter for informative articles, resources and fun.
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This article was posted on October 11, 2004
by Denise Hall