Spread Your Ideas and Your Reputation Will Follow

Spread Your Ideas and Your Reputation Will Follow

by: Scott Foreman

As we all know, Internet Marketing growth is all about increasing traffic to your website. Time and again, what’s proven to be the best way to dramatically increase traffic to your website?

You already know that answer. In fact, we’ve talked about it in the last few weeks…

Write original articles!

We won’t rehash the importance of creating unique, helpful content for your visitors. I’ll just assume that you are on the wave of massive traffic that is writing articles.

Now that you’ve written the articles what do you do?

Publish them!

Get your articles out on the web at targeted sites where potential customers will read them and publishers of high traffic web sites will reprint them. Not sure where to begin? Check out our starter list of great sites to publish your articles.

http://www.buildpassiveincome.com/cmd.php?ad=116604

When it comes to most consumer products or services there are three aspects: fast, good, and cheap. Usually, you’ll get two out of three. True to form, our resources listed about are good and they’re free, but they are certainly not fast.

In fact, the article publishing process can be very time consuming if you publish an article one website at a time. If you could save time in this valuable process, certainly you would, right?

If you’re willing to pay a little bit, you can find some great services that will take your article and automatically publish it on multiple websites at once.

You can see our favorite ขmass publishข program here:

http://www.buildpassiveincome.com/cmd.php?ad=116606

Whichever program you choose, make sure that you are using your time wisely. You already know the importance of writing and publishing original articles. Now take the next step of automating that process so that you can spend more time discovering even more lucrative business ideas.

Remember, be good to yourself and never underestimate the power associated with the intensity of your passion.

Copyright 2005 Foreman Enterprises

by Scott Foreman BuildPassiveIncome.com

mailto:[email protected]

We will pay you TWO WAYS to run this article!

First, we will pay you up to $25 for every person who visits our site and purchases a product as a result of you running or posting this article.

PLUS, once you confirm we will give you a FREE DISPLAY AD in our Internet Success Newsletter (thatกs how much we appreciate it)!

Make sure that you get your affiliate ID at: http://www.buildpassiveincome.com/affiliate

This article may be reprinted for use in newsletters and websites provided that the information box is kept intact. Email notice of intent to publish is appreciated but not required: [email protected]

About The Author

Wayne and Scott Foreman are coowners of http://www.buildpassiveincome.com

This Secret Book Made Terry Dean Rich! You Can Get it Free IF you click below now (you won’t believe the simple techniques it reveals that ANYONE can use) http://www.BuildPassiveIncome.com/secret

[email protected]

This article was posted on January 13

by Scott Foreman

How To Get Qualified Visitors to Your Site

How To Get Qualified Visitors to Your Site

by: Denise Ryder

Having an eBusiness isn’t just about getting gobs of people to your site and hope that a number of them buy. Having your little web counter screaming 50,000 visitors a day doesn’t mean กjackก if no one buys from you. It isn’t about the quantity of your visitors itกs about the quality.

Steve Boutelle has realized this and it sparked this question from him…

Steve Boutelle here . . . LOVED the article on ethics! something thatกs definitely a major part of any truly successful business practice. Iกm sending in my Marketing question here it is:

What are your top proven recommendations for getting qualified, targeted visitor traffic to your site that will continue over the long term?

Great question and one that is on the mind of every eBusiness owner กout there.ก

I know you are probably looking more for the ‘tacticsก to put into place rather than going back and regrouping a bit and we will get to the tactics but first things first…

The main thing that has to be on your mind is to stay focused. When you first get into an eBusiness you have to do your homework. What I mean by that is find out what people want and need and then build a business around meeting those needs.

You CAN’t BE all things to EVERYONE. It just doesn’t work. What you need to be is the กexpertก per se in one or a group of related needs/wants and build your business around that.

When you are กfocusedก you will see that a great many things come together for you. You will find that you aren’t spending gobs of money on traffic generating systems, with the hopes of getting กsomeoneก to buy. You will have a better idea of where those people are and become more proactive in your marketing strategies and budget spending. There is a huge difference in terms of marketing dollars and success rates when you go from a mass marketing approach to a targeted approach ;o)

Go back and look at your web sites and look at it from the shoes of a visitor and see what they see. That little exercise will ALWAYS give you a lot of information in figuring out why people aren’t buying and what needs to be adjusted.

So…first thing in getting long term targeted traffic is to stay focused and try not to be everything to all people. Meet the needs and wants of a targeted market and not the masses. One you know your target market and what they want then the following kicks in for you as far as specific marketing tactics is concerned…

1. List building I have sprouted off here continually about the NEED to have a list (or several lists) of your own. A list that is separate from your affiliate programs so that it can follow you wherever you go. If you have a focus then of course your lists become more focused as well. You will have a list of people who have a want and need for your products/ services as opposed to just a bunch of tire kickers who aren’t really sure what they want or need. Does that make sense??

Your business should have more than just one list. You can have a general list (ie, a subscribers list for your newsletter perhaps), and it should also have specific lists built around sales of certain products and services you offer. If you are in the health and nutrition market and sell several different products in the line, then for each product your sell, those customers become targeted to that product. You can then look at that and make targeted lists from that and act accordingly.

List building, as I said above, is THE KEY. You have the ability through your lists to be specific and target only those who want and need your products/services.

2. Advertising once you know your market and who needs what you have, in the process you find out where they hang out. When you know what newsletters and forums they go to then it makes things easier for you. Again, you are focused with respect to your marketing and are going into newsletters that speak directly to your target as opposed to the masses. Prime example here…

ProfitSpace focuses on marketing and copywriting tactics for the eBusiness owner. My target market for ProfitSpace is eBusiness owners.I can’t tell you how many classified ads I receive from people who are selling health and nutritional products. A person who is selling H&R products specifically is targeting people with health issues. While yes I am sure that there are eBusiness owners with health issues, they aren’t in the frame of mind to read about it in a marketing newsletter. They are looking for business help. That person selling these products would have generated far better response by going to a newsletter which targets health related issues.

You NEED to target your advertising to fit the newsletter you are advertising in. If you are SELLING health products then go to a health related newsletter. If you are trying to build a downline for your mlm then fine, stick with a newsletter geared towards business.

Another thing about advertising that will certainly help you in building long term targeted traffic. DON’t SEND A PERSON TO YOUR SITE, send them instead to a no cost eReport, eBook or eCourse that ties in and relates to your target/focus. REMEMBER if you don’t have a list then you are basically shooting yourself in the foot. You WANT the email address and the name of the visitor…you DON’t WANT them to go to your site, see what you have, hope theyกll bookmark you and come back. They won’t do it.

Let me give you an example of what I mean…

In the case of Mariangie who is promoting telecommunication products. Instead of placing a typical classified that leads a person to her site, she writes a no cost eReport on, oh…say…how to save money on your monthly cell phone charges and writes a classified promoting that report. BINGO she has a name and email address of someone who has a need to save money on their cell phone. You can go much farther in terms of marketing with a warm body to market to as opposed to marketing to a ghost ;o)

See how that works??

So…look at the focus of the newsletter you are advertising in and make sure it reaches your target market…AND…lead a person to a report or some other list generating tool…NOT TO JUST your web site ;o)

3. Articles I can’t tell you how effective writing articles has been for my eBusiness (actually, yes I can!!). Articles RULE!! For one issue all eyes are on you, you take center stage. Writing articles as it relates to your business is a fantastic way of generating trust and rapport, and gives you credibility. We mentioned about about targeting your advertising and articles work in much the same way. Find those newsletters who reach your target market then write good, informative articles that ‘talk to them.ก Share your knowledge and they will come and see what you have to offer, sign up for your reports/courses and spread the word about you.

I know that many people will not write an article because they feel they aren’t writers. กDon’t eat that Martha, itกs ca ca!!ก Anyone can write a simple กhow toก article. Just do up an outline for yourself and use it as a guide to gather your thoughts and then just take your กhow toก process and put it into steps for people to follow.

Articles not only promote you and your site in a subtle way but the Resource Box provides you with the PRIMO classified ad spot there is in the newsletter. See people will read your article, understand what you are saying and THEN read who wrote the article. Thatกs where the resource box comes into play because that is essentially your ad. There they find who wrote the article, your site address and then of course an incentive to get them on YOUR LIST…by offering a them a no cost report ;o)

Keep in mind that that ONE ARTICLE can reach more people than you could ever possibly imagine. You aren’t limiting yourself to just one newsletter…you can send that very article to several publishers within your TARGET MARKET and reach tens of thousands of people all at the same time. The great thing about using articles is the fact that it doesn’t cost you a cent..just takes a little time in putting your knowledge to paper…oh, I mean to disk ;o)

4. Develop your own information products Why rent if you can own. What I mean by that is why use someone elseกs information products when you can quite capably write your own and use it to itกs full advantage. Developing your own eReport, eCourse, or eBook provides you with SUCH AN ADVANTAGE. You can use your own knowledge and create a product and then leverage your marketing through the efforts of others…AND like articles reach far more people than you can possibly imagine.

Now if the mere thought of developing your own info product really scares the heck out of you…well first off, don’t let it. If you are writing articles then you can do a little formatting change and turn a group of articles into a report or course very easily. However, if that STILL makes you feel like a deer caught in the headlights, then your have an alternative. In terms of using information products in your marketing…opt for the reprint or customization rights ALWAYS.

Why??

Well, because as I said above you use these products to leverage YOUR marketing efforts. Yup, you didn’t write the course youกre using but your links and advertising is weaved throughout the particular course. When people who subscribe via your web form for the course will always know who they received that course from because your advertising is throughout, NOT someone elseกs. It just doesn’t make sense to work hard at marketing a course and then NOT have your information somewhere inside. Why are you doing that to yourself?? If you are going to spend time and energy in marketing a product make sure that it leads to YOUR LIST and IT HAS YOUR INFO inside at least. If you are allowed within the confines of the license then let others give YOUR COPY of the product away and leverage your marketing through their efforts…but DON’t let someone else ride your coat tails without getting something out of it.

Do you see how that works???

I offer an eCourse and offer customization licenses, so people have an option. To me as the author it makes no difference if you opt for the license or not…it is still a win/win. The person gets to use my course to build their list so they are smiling. In that regard the win for me is that I am leveraging my marketing through their efforts and because they didn’t buy the customization license ALL MY ads and links remain in place. Now if they took the time to see just how this works and what they can do to change it around a little they would see that by spending the $6.95 in the long run that ecourse just turned the tables for them. They STILL get to use the course as a list building tool AND they also stand to get hits by being able to add their own offers each day for the duration of the course. PLUS, by offering THEIR CUSTOMIZED version of that course to others to use for their list building…they have just turned the tables again by using the efforts of those who are using that course.

I can totally appreciate the fact that eBusiness owners have been through hell and back and have been burned many times by products and/or services offering them the moon. I understand the reluctance to spend money…HOWEVER, in the case of purchasing an eCourse or eReport customization license that gives you such a winfall of potential…it just makes for smart business ;o)

Ok, we have gone over four tools for help you gain targeted traffic. Now the other part of Steveกs question involved กlong term.ก Well, it stands to reason that if you keep up with the article writing, developing new information products are at least using those that are out there to YOUR full advantage, and using classified advertising the right way…that the long term will follow. This isn’t rocket science and YOU DON’t need a degree in marketing to pull any of these off successfully. All you really need is to be persistent and consistent ;o)

Every eBusiness owner needs to start with some form of marketing strategy or foundation. These four tactics will certainly give you a good solid foundation. Once you have them in place and they are pulling for you, youกll then be able to look at the other tactics like paypeclick search engines and give that a shot. The point that I want to really stress is the fact that if you start with the four tactics I mentioned above and they will always be working. Then as you progress you add new tactics, test them and if they prove to be beneficial then you add them.

It does take a bit of time and effort to see the rewards, but they will happen…just stick with it and don’t give up ;o)

About The Author

Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). She is publisher of ProfitSpace Newsletter (http://www.profitspace.com). Download her no cost 7Day eCourse กHow to Guarantee eBusiness Success…Before You Even Get Startedก http://www.profitspace.com/success/index.html

[email protected]

This article was posted on April 19, 2004

by Denise Ryder

Creative Ideas To Profit With Autoresponders

Creative Ideas To Profit With Autoresponders

by: Zamri Nanyan

An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. Itกs a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitorกs large fiftyyearold snowrose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then followup with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and followup with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, ebooks, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliateกs page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Letกs say youกve written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your articles when youกve written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

7. Distribute advertising. Letกs say you sell advertising on your website or in your newsletter or ezine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospectsก email addresses. Then have your autoresponder followup. It can also send notification of any special deals you are currently offering.

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitorsก email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be setup to send them a confirmation of their entry.

12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to followup to try and close the sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

About The Author

Zamri Nanyan models a lowcost, highprofit concept to build successful internet businesses, as mentioned at www.LowCostHighProfit.com. He now owns and operates several moneymaking websites from the comfort of his own home. Read more about Zamri Nanyan at www.ZamriNanyan.com

[email protected]

This article was posted on August 17

by Zamri Nanyan

Blogs: Why, Where and How

Blogs: Why, Where and How

by: Amitabh Shukla

So you have heard about the blogs or you are sure you are now going through one of the blog. You might have seen blogs in the search results and would not have noticed it. Yes blogs are now making news but still a large number of people consider them as online diaries or a political mouthpiece. What about the business blogs that is lately surfacing on the web sphere? Top companies like GMกs Fastlane blog is there to prove the point that blog works. The problem is that regular media is not accepting it as one of the most promising medium, which could be as powerful as the newspapers, or tv channels in the future. Thanks to RSS, blog contents could be read via email as and when it is published.

Now the point is that why you should opt for a blog if you have a fullfledged website. How a blog will raise the profile of your business or could enhance brand of your organization. Lets look at the broader picture of the business blogs and why Internet marketers are so interested in this.

Search engine is still a mystery to most and blogs are ranking well in search engines without going into intricacies of the search engine optimization. You have a small business and no budget to make your companyกs online presence. No problem, signup for a free blog account at blogger.com without any prior knowledge and you are ready to go. This is the power of blog, inexpensive, fast and simple with minimum efforts on optimization.

You just created a blog and posted your first article. You want to optimize your blog. Just submit it to blog directories, which are very friendly and accept the submission within few days. Just remember to post 23 articles per week to get the search engine spiders to your blog regularly. If you write quality articles then you have to just wait for a month or so and free backlinks will start pouring in.

Major things you should remember for your blog success are:

23 articles per week

Write on only one specific Industry of your interest

Concentrate on one keyword per posting

Remember pinging your RSS feeds to major blog search engines and feed directories

Give quality to your visitors

Once your blog is famous, signup for adsense and earn for the time you spend on bloggging.

About The Author

Amitabh Shukla

Personal blog for the author is at http://seoexpertindia.tblog.com

[email protected]

This article was posted on March 25

by Amitabh Shukla

Why You Need an ArticleMarketing Strategy before

Why You Need an ArticleMarketing Strategy before Posting a Single Article Online I

by: Dr. Lynella Grant

Part 1 of a 2part series

To read Part 2

http://www.promotewitharticles.com/strategy102.html

First, Define your Bulls Eye

If you’re going to write and post articles on the Internet, be unambiguous about what you expect them to accomplish. Don’t start writing just yet. Think beyond the mechanics of writing an article or deciding where to post it.

It’s one thing to spin out an article or two. It’s quite another to incorporate them into a strategy that builds your website traffic, reputation, and business. All your marketing methods should work together online and off.

Your Strategy Clarifies:

Who you’re trying to reach

How to find them

What you want them to do next (does your website support that aim?)

Your primary goal and message

How articles (with particular titles and keywords) mesh with your other marketing

Article marketing is nothing more than a way to get information (not advertising) broadly distributed on the Internet. It can’t compensate for a muddled or dull message. And it won’t build your site traffic unless it connects to readers in an interesting way.

Write Articles that Trumpet a Unique Business Message

A frequent business error is treating each customer attracting activity as though it stands alone. Yet each method works better when echoing a common message that links to the others.

To quote Roy Williams, the Wizard of Ads, http://www.wizardofads.com กIt’s hard to tell a powerful story badly. But it’s easy to tell a weak story well. I’ve never seen a business fail because they were ‘reaching the wrong people.ก But I’ve seen thousands fail because they were saying the wrong thing… It’s amazing how many people become the กright peopleก when you’re saying the right thing. Believe it or not, it’s advertising third, customer delight second, strategy always first.ก

Maximize your CustomerAttracting Methods

Last year I wrote an ebook showing how to make the business website and Yellow Page ad work together to bring new customers. It made the point that each promotional method has its own strengths, and reaches different groups http://www.yellowpagesage.com/smarts.html. By them working together, each approach does a more persuasive job.

As an example, the directory ad should display a website address. A recent study found that over 60% of people surveyed only call Yellow Page ads that show a website (even if they don’t intend to visit it). Besides, the website lets the business provide information that won’t fit within the dimensions of an ad.

A single approach can’t cover all your bases. The same applies to article marketing.

Article Marketing Strengths

Ability to deliver an interesting กsampleก of your expertise

Long enough to be informative (600800 words)

Reaches and speaks to tightly focused interest groups

Quickly delivers the message throughout the Internet

Long shelf life some websites keep articles posted for years

Builds on the keywords that your website uses

Incominglinks from websites that post your articles

Plan More than One Article at a Time

You can’t develop much momentum with one article. That’s like shooting a gun with a single bullet, or a PPC (payper click) campaign for just one term. The odds of hitting your mark aren’t too good. Several articles written to reinforce each other generate more mileage. As you get more articles out there, people start paying attention, and you can target more keywords. Repeated publications develop a personality that readers recognize.

Plan a number of titles in advance, with a theme building from one to the next. Keep each one tightly focused, but related to the others. In that way, you develop the indepth กvoiceก of an expert. And your information won’t lapse into hohum generalities. Write firstrate articles when you rely on the extensive free resources http://www.promotewitharticles.com at Article Marketing Academy.

Try writing some in a series (like, Part 1 of 3 parts) to build anticipation for future segments. Also, your message won’t be confined to the 600 to 800 word article limit. Since each article in the series resides on your website, readers needn’t wait to read them all (giving them an incentive to visit your site). Later, the whole series can be offered as a special report or ebook (once related material is added).

Write with your keywords in mind. Maintain your primary message, with a different twist for parallel niches. Go to the extra effort to say something new. That’s easy when you provide stories, examples, case studies from your own experience. As you dish out practical assistance in your articles, readers will be eagerly watching for your next ones.

© Lynella Grant

Part 2 includes posting articles, writing to please the search engines, and ways to reuse articles. Part 2 of 2, http://www.promotewitharticles.com/strategy102.html

About The Author

Dr. Lynella Grant http://www.promotewitharticles.com Article Marketing Academy Promote yourself, business, website, or book with articles posted online.

Author, Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html (719) 3959450

[email protected]

This article was posted on January 23

by Dr. Lynella Grant

Easy Content Building For The Lazy Webmaster

Easy Content Building For The Lazy Webmaster

by: JP Lafferty

Free content builder.

Articles are the best way to add free content to your site. Thereกs hundreds if not thousands of article sites out there on the web that can be searched for free information.

The only problem I have with free articles is that you have to add the writers resource box to your site. Now this in itself is not a major problem. You could read several articles and then make your own in your own words.

This works well and is a quick and easy content building strategy that I would recommend to anybody. Also if you write your own content this way you should definitely consider posting a few of your own articles to the free article submission sites. This generates oneway links to your own site and over time can really build traffic to your site.

Just google กfree article submissionก or กarticlesก or anything of that nature to start building a list of article sites. The more you have the better.

Building content with ebooks

Free ebooks are a great source of free content and there is no shortage of them out there. Most free ebook sites have ebooks that were at one point being sold across the web. These are generally an excellent quality source of information.

To really benefit from ebooks you must first read them and take note of the main topics discussed. One way I find that works well is to write up a short report after reading the ebook and then building on that as I go through the ebook a second time. When I find something interesting I add it to the report in my own words. This is great for developing a better understanding of the material.

Of course after all this you may want to write a few articles about what you just read. As always you should share these articles with the rest of the web by submitting them to article sites.

This isn’t as tedious and time consuming as you might think. After your first or second go you will find yourself becoming more confident and this may well lead to you taking a more creative approach to your writing. In time you will be very efficient at writing your own reports and using them to create more articles and content for your websites.

I would advise you save every ounce of work you do. The more you write the more content and personal resources you have to pull from this makes it quicker and easier to create your own material. After a while you may realize you could put all your work into a ebook of your own and sell it:)

What should I write?

In short anything you want. Every human on this planet is a powerhouse of information. Even if your young you still have alot of experience to pull from.

Some people find that coming up with ideas of what to write about is quit easy but actualy writing it is the hard part. Others find the writing the easy part and the brainstorming the hard part.

If you fall into either camp then there is still hope for you, due to the fact that most humans will fall into either camp! Your not any different from me or anybody else out there. The best way to over come either problem is to get comfortable and just start writing. It is not hard!!

Pick something and start writing about it. What did you learn after a tragic event in your life is a great way to get your brain setup in the right direction. Pulling from personal experience realy helps to get you thinking and once that starts you will find it hard to turn your mind off.

Keeping it fresh.

The only way to keep information fresh is to write it in your own words. Add your persona to your material. Play with it before you publish it. Try to write as if you were explaining something to a friend. It comes across more respectful and easier to understand.

Also no matter what your writing about make sure you explain everything down to the letter. You may understand what your talking about but your reader wont always be as interested as you might think.

Always remember no matter where it is you can generaly go back and change it later. For instance if you have published a 5 page report to the web and your not happy with certain aspects of it well then you can take it down later and add in or delete whatever you want.

About The Author

JP Lafferty

To gain a helping hand in building content for your site head to http://imcontent.blogspot.com/

New content added daily. All content free of copyright.

[email protected]

This article was posted on August 12

by JP Lafferty

Free Article Use on Your Web Site

Free Article Use on Your Web Site

by: C Brackney

If you are trying to drive traffic to your web site and have researched your options, you have probably reached one conclusion. Content is essential.

They say content is king and that mantra is oftrepeated for a reason. It’s true.

Content is a key component in driving topnotch search engine placement. Content attracts visitors and keeps them longer. Content can help to reinforce your sales message. For those involved in affiliate marketing, content can fill space and increase the perceived legitimacy of a site.

You want traffic and you need content. You have three means of acquiring it. You can author it yourself, purchase it from someone else, or cull and use free articles widely available on the internet.

Selfauthorship offers some appeal. After all, who knows your business the way you do? However, the significant amount of time and energy required to develop the written content you need may very well be disproportionate to its benefit—especially when you remind yourself that you are an entrepreneur, not a writer.

Odds are that you would prefer to leave the monotonous process of authoring articles to someone else while you made better use of your time finetuning the other aspects of your business.

You would prefer to have content authored by a genuine writer—someone who knows how to use the written word to maximum effectiveness.

The decision between purchasing materials and using free content may seem relatively simple. Free articles have many benefits.

They don’t increase your overhead. They are easy to find. They cover topics related to your site and products. There is no delay—you can access them immediately. Free content has some immediately visible advantages.

However, free articles have a significant and oftenoverlooked downside.

Initially, the competitive arena of the internet is populated by thousands like you who are looking for a content edge. Those who may be in direct competition for your traffic are thinking about content and may be reaching for free content, too.

The result? The same free content appears over and over again at site after site.

The reason content is so important is because it gives you an opportunity to attract surfers and keep them at your site. They are attracted to content that provides them with information they cannot readily find elsewhere and materials that are engaging and unique. A chief component of content’s power is diluted by its repetitive use in hundreds of locations.

Additionally, free content is generally advertising in disguise. Unfortunately, it’s not your advertising. Authors of free content are not writing out of love—they are writing for their own profit.

Take for instance, this free article. I am seeking to provide you with information about free materials and their weaknesses. However, I am not performing this function out of a sense of civic duty. I write custom content for web sites. My URL will appear at the bottom of this article. I am seeking to persuade readers to consider purchasing unique content and, of course, to consider using me as their supplier.

All free articles are advertising copy, in a sense. Do you really want to use someone else’s advertising on your site? If your visitors read the content, and the content is wellwritten, it should spur them to at least consider leaving your site to find out more about the author, the ideas the author mentions, or the products and services to which the author alludes.

Content should serve to make your site sticky—keeping surfers on your site. Free content may perform the opposite function by drawing them to other venues.

Third, free articles are not written with you in mind. Free articles may have been written with particular keywords or concepts in mind, but they were not constructed for your site with your specific needs under consideration. Their tone and content are unlikely to be a perfect fit for your needs, further decreasing their effectiveness.

Using a custom content provider allows you to receive all of the benefits of great content while avoiding the pitfalls associated with free materials.

You can hire a professional writer to produce entertaining and informative content that is completely unique to your web site. The result is better search engine placement and a reason for visitors to come back again and again—and to stay longer when they do.

Custom articles also promise a complete commitment to your site and your needs. The author can produce exactly what you need and do so in a way that reinforces your message and your objectives. It can blend seamlessly with your site and help presell your product or service in ways free articles never could.

There are costs, of course. You will need to pay your writer and you will have some period of brief delay before your content is ready. However, if you work with an effective content provider who understands the nature of internet business, costs should be reasonable and turnaround quick.

Free articles seem like a wonderful solution to the content gap from which so many sites suffer. Unfortunately, free articles fail to deliver the full advantage of great content and may actually reduce the effectiveness of your site. The alternative, a professional internet content provider, is the best way to insure your content will do what you need it to do.

About The Author

C. Brackney is an internet content provider. Content One provides unique custom content of all types for web sites.

http://content1.bravehost.com

[email protected]

Copyright 2005 C. Brackney/Content One. All rights reserved.

This article was posted on February 05

by C Brackney

I Want to Do an Ezine! Part 1

I Want to Do an Ezine! Part 1

by: Terri Seymour

I have been getting numerous emails lately from people who want to start publishing an ezine, but really don’t know where to start. So, I am going to write this series of articles from start to finish in the hopes of helping some of my associates get started with their own ezine! Please feel free to email me if you have questions about anything stated in these articles.

First of all, what is an ezine? An ezine is simply an electronic magazine or newsletter sent out periodically to a list of Opt In subscribers. Opt In means they have voluntarily signedup to receive your ezine and were not added to the list without their knowledge or permission.

This is one of the reasons an ezine is so valuable to your business. Your subscribers have given their consent to receive announcements, promotions, ads, recommendations, etc. from you!

BUT, let me stress this, you must treat your subscribers with respect, provide valuable and helpful content and be there for them when they want or need you. You do not want to USE them as a mailing list for every ad that comes down the pike.

Ok, to get started, one thing you should do is look over a few successful ezines to get a feel of how they are done. Each publisher will add his/her own style, personality, and soul to their ezine which in turn is what makes it unique and successful.

A few ezines I would recommend are:

Rim Digest at http://www.rimdigest.com

Simple Biz Ezine at http://www.simplebizpublications.com

Ideas By Post at http://www.ideasbypost.com

and also, My Own Ezine at http://www.myownezine.com 😉

These ezines are very well written and each publisher has a very distinct style and personality to go along with the useful content.

What you want to do with your ezine is establish a trust relationship with your readers. You want them to get to know you and learn that they can trust you and your recommendations. Be there for them if they have questions, if they need advice, or support, or if they just want to talk with someone who has more experience.

Your ezine is much, much more than an advertisement for your business. It is a bond between you and your readers. Treat it as such!

Ezine publishing can be a very rewarding, fun, challenging and if done right, profitable venture!

In next weekกs article, I will be dealing with layout, design and format and also naming your new ezine.

About The Author

Terri Seymour owns and operates MyOwnEzine.com

Learn to publish and promote your own ezine. mailto:[email protected]

For a complete list of my articles available for reprint please email: mailto:[email protected]

ATTN: Ezine Publishers, save hours of your valuable time! http://wetrack.it/eza/af.cgi?710

[email protected]

This article was posted on November 1, 2002

by Terri Seymour

Success Starts with Articles

Success Starts with Articles

by: Jason A. Martin

No one can logically argue against the fact that content is king. Web sites that are nothing more than glorified link farms or ad spiels must work harder and invest more money to gain visitors—almost none of them return. To keep users returning, there must be a reason. Articles can serve two major roles in maintaining a successful website—content and promotion. Just minutes from now you could be on your way to building a more successful business. Article creation and submission is one of the greatest promotional tools ever.

CONTENT

Every web site that wants to succeed at competing for eyeballs must have solid content to offer. Otherwise, the visitor is off in mere seconds—never to return. Make the visitor glad they visited and you have potentially created a loyal user.

Think about some of the more popular web sites on the Internet. Why would you visit them? Why would you return? Let’s look at a popular news site, FoxNews.com. I visit Fox News to read the latest news stories. I go back because I know there will be fresh articles waiting for me. I visit my favorite writing web site because I know there are great articles there and new ones appear often.

Do you see a theme? I am not going to a web site that is about other web sites or is a link farm—I am going to the source of what I desire. These sources not only receive my attention but have a good chance at selling me something. Over time, my trust in these web sites increases and I am more open to what they have to offer. It is important to offer quality content to hook the visitors in and update often to give them reasons to return. Your web site is an extension of you and your company. How visitors perceive your web site is how they will perceive you. This is why it is important that articles be well written. Anything less will compromise your perceived image.

PROMOTION

There is no easier way to establish links and incoming traffic to your web site than writing articles—or having someone write them for you. It could take months or longer for a web site owner to gain a significant amount of relevant links on other web sites. However, it can take days, with no effort, to accomplish the same feat with one well crafted article. The process is extremely simple.

Write the article or have it written for you.

Submit the article to article distribution services.

Start working on the next article or have a writer do it for you.

Once your article is out there it will work itself onto web sites across the Internet, which will end up generating incoming links for your web site. Moreover, this will increase your link popularity, which is very important for great search engine rankings. It would be wise to write articles that pertain in some way to your own web site. The odds of people, who are reading an article on engine rebuilding, being interested in your web site about quilting is rather slim. There are many article submission web sites and groups on the Internet. Some good article submission web sites are: articlefactory.com, ezinearticles.com, goarticles.com, and ideamarketers.com. Don’t forget to use the article on your own web site.

The promotion world is waking up to this article creation technique and in time the competition will be fierce. The time to get started is right now. One well crafted article can easily be worth thousands of dollars in promotional efforts. Don’t let not being able to write great articles keep you from getting ahead—visit JasonAMartin.com to have articles written for you. You simply can not put a price on the possible results from article distribution. Just wait until you experience it for yourself.

©2005 Jason Andrew Martin LLC

About The Author

Jason A. Martin has been conducting business on the Internet for 11 years. He is a freelance writer on many topics and is currently working on obtaining a degree in Journalism and Law.

His official blog, which contains more articles you can use for your web site, can be viewed at: Jason A. Martin

jasonamartin.com

This article was posted on February 24

by Jason A. Martin

Four Tips For Getting More Mileage From Your Artic

Four Tips For Getting More Mileage From Your Articles

by: Bonnie Jo Davis

It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the over 400,000 ezines currently on the กnet. There are even several ebooks written on the topic, including mine, that will help you take advantage of this effective technique. What do you do next after youกve invested the hours necessary to research, write, proofread, edit and submit your article to thousands of ezine publishers?

I recommend several methods of recycling articles to clients who utilize my article submission services that Iกm going to share with you today:

1. Publish each of your articles on a separate page on your web site. Then take the keywords from that article that you used in the title and text and create a set of meta tags for that page. Use a free meta tag generator like http://www.anybrowser.com/MetaTagGenerator.html to make sure your meta tags are properly formatted and all inclusive. Next, submit the article page to all of the free search engines. Once that page is indexed those keywords will attract searchers to visit your site where you can convert them to loyal customers.

2. Take the article youกve written and customize it for an industry you want to target. For example, I have a client who writes internet promotion articles. After submission she customizes her articles for real estate agents, accountants, ophthalmologists, home health care companies, etc. I then offer the customized articles to the industry associations representing those groups. This tactic has resulted in hundreds of thousands of fresh, new visitors to her web site when an association prints her customized article in their newsletter or magazine.

3. Choose an article youกve written that outlines several key points on a particular topic. Write an in depth, expanded article on each key point. Contact all the publishers on your list and offer them the expanded key point articles and ask them to run them as a series. A series of articles is much more effective than a single article because each potential customer needs to be exposed to you and your business several times before becoming a customer.

4. Take the original article and the expanded key point articles and offer them as an ecourse to people who visit your site and sign up for your ezine. Use a free autoresponder like http://www.sendfree.com to deliver the articles in sequence. This gives you the opportunity to capture email addresses for your ezine and allows you to use a different byline highlighting your services and products with each article delivery.

Use these four tips every time youกve finished submitting an article and you will get thousands of additional targeted visitors to your web site with just a little extra effort!

(c) 2003. Davis Virtual Assistance. All rights reserved.

Permission to publish online or in print is granted so long as the article and byline are printed intact.

About The Author

Bonnie Jo Davis is a Virtual Assistant who specializes in inexpensive marketing promotions for herself and her clients. For more information about Bonnieกs article submission package visit http://www.DavisVirtualAssistance.com and lick on the กpackagesก button.

This article was posted on May 30, 2003

by Bonnie Jo Davis

The Best Advertisement For Your Business

The Best Advertisement For Your Business

by: Mark Daoust

It is no secret among internet marketers that writing articles is a great way to market your website. With all the article distribution services and all the websites looking for free, unique content, writing a quality article can bring you more links to your website in one day than an entire month of working out link exchanges and submitting to directories. The benefits of writing articles have been written about time and time again. Yet in order to enjoy the benefits of article writing, your article must first be accepted by the publishers who receive your submissions. This article will focus on a few key points to help increase your chances of getting your article accepted by the Internet’s top publishers.

Proofread Your Own Writing

Proofreading is very time consuming. If you want your article to be widely accepted, it is your job to make the publisher’s job easier. The first step in making the publisher’s job easier is to check, double check, and triple check your spelling and grammar. If you have someone that can review your article, have them read it over. Tell this person to look for grammatical errors, spelling mistakes, and poorly worded sentences. They will be able to point out mistakes that you may never have seen. When you write an article there is a tendency of getting overly familiar with the content and thus you could miss a glaring mistake in your writing. Consider the following exercise by reading aloud what is written:

London

in the

the

spring

x x x

What did you read? If you identified that the word ‘the’ is written twice, than you can consider yourself one of only 5% of people who get this exercise correct. 95% of people who read this exercise only see ขLondon in the spring X X Xข. (If you still do not see it, read it aloud again, but this time point to each word as you read it.)

The point of this exercise is to show you just how easy it is to miss obvious mistakes. Add in the element of familiarity with the writing and you are likely to miss even more mistakes. By asking someone else to read over your work, you greatly reduce the chances of missing a glaring error in your writing.

Rule to Remember: Proofread Your Own Writing, and then Proofread Again

Offer Something of Real Value

Articles are an incredible source of free traffic and free advertising for your business. However, articles are not supposed to be advertisements themselves. There is nothing you can do to get a publisher to delete your article faster than writing an article that is nothing more than a longwinded ad copy.

If you want to get your article published, once again you must get into the publisher’s mind. The publisher is always looking to offer his or her readers with fresh, insightful, and helpful information. Commentaries on industry trends, useful strategies, tutorials, observations and theories all make good articles. As an owner of a business, reviewing one of your products, offering a teaser of the information you sell, or blatantly marketing your products by including your hyperlink throughout the article makes for a horrible article that will likely not be published.

Think back to the time when you first started your online venture (this may not be very long ago) and remember how thirsty you were for good, quality information. When writing your article, remember how valuable this information was to you when you found it. Every author has the right to a resource box which serves as your advertisement; if you prove to the reader that you are an expert in your field and give them information that only you can provide, this will serve as a stronger advertisement than if you spend 2,000 words on a longwinded, selfpromotional article.

Finally, when writing your resource box, it is best to be as concise as possible. Resource boxes that appear to be about as long as the article themselves show that the author has no concern about the content of his or her article. Limit the number of links you put into your resource box to no more than three links and keep the resource box to no more than four or five lines.

Rule to Remember: Write a Good Article, not a Good Advertisement

Be Clear and Concise

Many people fall into the trap of thinking they have to develop an eloquent, graceful writing style in order to be published. What these people seem to forget is that an article is written with one main point: to deliver information. Be concise, be clear, and be direct. When writing your article, you should actually aim to be slightly boring with your writing style. What is slightly boring to you is probably very clear and direct to the reader.

It is important to note that most online publishers have much more to deal with than the writing styles of the authors who submit articles to them. Publishers are more concerned with grammar, spelling, and content than they are with how eloquently a writer can make his or her point. One thing that a publisher will take notice of, however, is a writer who has a confusing and difficult to follow writing style.

Your article should encourage readers to read through the entire article. If a reader gets a few lines into the article, or even a few paragraphs, and finds themselves confused, you can be sure that they will never get to your resource box and thus never visit your website. To keep a reader interested in your article, give them quality information and give it to them directly and clearly. A reader will only continue to read an article if they believe there is a good chance that they will gain something further by finishing the article. Although it may be counterintuitive, boring writing does just that.

Rule to Remember: Being Boring is Better than Being Confusing

Writing good articles is not difficult. When writing your article, think first about what publishers are looking for in an article. Focus on your grammar, spelling, clarity, conciseness, and content. Remember that your article should actually help people beyond just selling your product or service. Offer valuable information to your readers and they will pay you back tenfold. Offer valuable information to a publisher’s readers and they will be certain to publish your article and provide you with the best free advertisement for your business.

Copyright 2004 Mark Daoust

About The Author

Mark Daoust is the owner of http://www.sitereference.com. Discuss this article further at http://forums.sitereference.com/t120/s.html.

This article was posted on November 25, 2004

by Mark Daoust

SEVEN tips on Submitting Your Ezine articles to co

SEVEN tips on Submitting Your Ezine articles to content sites and Publishers.

by: Radhika Venkata

1. Make sublists from Your ezine publishers list:

If you have an ezine publishers list, seperate the list based on the topic of the ezine. Send only specific content to specific ezines. For example if you write ezine articles on self improvement, don’t send it to search engine based ezines. The more specific you choose your ezine publishers, the more chances of getting published.

2. URLs in Your ezine articles:

Always check the urls in your ezine articles. After all, one of the purposes of writing and submitting articles is to get some prospects. Right?

3. Offer กWin and Win Situationก to the publishers:

If you are promoting your product through the ezine article, offer the chance of inserting affiliate link for the publishers. Or provide any free service to them or to their subscribers.

4. Automate the process:

Use some sort of software to automate this submission. So you don’t have to go through each email address and send one by one. Autoresponder that sends Your articles to your ezine publishers at specified intervals of time:

http://www.scripts4webmasters.com/arpproadv/index.shtml

Automatic and targeted submission software:

http://www.webmasterscentral.com/cgibin/resourcelink/resource.cgi?id=4

5. Ezine publishers Instructions:

Some ezine publishers send some specific instructions like short articles, or a link back from your web site etc. Feel free to follow them to get more chances of publishing.

6. Ezine + Online publications:

Some ezine publishers send ezines to their subscribers and also they publish their ezines on their web sites as archives. Tell you what… This is a big plus point for your link popularity and also it brings you visitors all the time.

7. How many and how often to send the ezine articles:

Give a minimum of one month gap to send a second article again to a publisher. Ezine publishers receive many articles every day and following these tips increase your chances of getting published

Well formatted article

Clean subheadings for the articles

Only one article per email

Thank you note for their time

Shouldn’t be like a sales letter

Topic oriented and simple explanations

No spelling errors

No broken Urls

Radhika Venkata (c).

About The Author

Radhika Venkata

Subscribe to กiNet Marketing Ezineก which is completely focused on Internet Marketing. Receive FREE Ebooks with Resale rights!

http://www.webmasterscentral.com/subscribe.shtml

FREE Ecourse :: 30 days Solid work out to increase your online profits!

http://www.ebooksworld.com/ecourse/index.shtml

This article was posted on October 16, 2004

by Radhika Venkata