Become a More Creative Person

Become a More Creative Person

by: Granny’s Mettle

Used to be when we talk about generation gap, it almost always applies to the difference in thinking between the supposedly adult generation and the younger ones. Then, it was easier to understand because our parents used to say that itกs all about difficult teenagers. Period.

However, the principle of generation gap has evolved in a different meaning particularly in the workplace. The trend nowadays is to have a more vibrant and creative staff working for companies. And who best exemplifies creativity and fun? The young, fine arts degree holders, who else.

A person with a fine arts degree used to have trouble in getting himself employed. But now, itกs the companies who are getting as much as they can; recruiting young people with a fine arts background, believing that with creative staff aboard, they become more creative and innovative themselves. Especially that thereกs a growing belief nowadays that to stay ahead, companies should become more inventive, innovative and creative.

Nevertheless, you don’t need to be a fine arts graduate to get inside the best companies. Or you get your own fine arts staff for your own company. You just need to enhance your creativity to get a crack of the business you have chosen. As the author of Vivation said, the idea that a few people are creative and the rest are not is definitely a myth. All we need is to let some of our infinite creative power leak through from the unconscious so we can apply it to our conscious state.

Or, we could always rely on software and programs available in the market to help us produce a creative and innovative environment for our company and business.

There is a barrage of applications from Adobe, Microsoft, and other software developers, to help us create better and vivid media materials that enhance our corporate identity.

At the TypoTechnica 2005 conference, Quark Inc. introduced QuarkXPress 7, an updated version of their page layout program. The program fully supports both Unicode and OpenType. With QuarkXPress7กs support for Unicode, it provides a new feature called Font Fallback that allows users to specify a fall back and alternative fonts when a specified font does not contain a full set of glyphs for nonRoman characters. Furthermore, the program will support a total of around 23 OpenType features, including standard and discretionary ligatures and swashes.

On the other hand, Adobeกs Creative Suite boasts having a complete design environment for print and Web publishing. They add that users will be able to create and publish content for print and the Web faster, more easily, and more affordably. The application has tools for creating artwork, editing images, creating photo compositions, and drawing vector graphics.

Then thereกs Microsoftกs Digital Image Suite 9 and Digital Image Pro 9 that comes with wizards and tutorials that walk you through the process and help you get started right away. The software includes thousands of design templates to help you create projects not only for your business, but also for the home.

There are a lot of ways and means to let our creativity flow. We just have to use our minds to imagine fresh ways or put together already existing ideas and innovate, to make our company click with our target clients. And with new technology to help us, business life is simpler and easier.

About The Author

Grannyกs Mettle is a 30something, professional web content writer. She has created various web content on a diverse range of topics, which includes digital printing topics, medical news, as well as legal issues. Her articles are composed of reviews, suggestions, tips and more for the printing and designing industry.

Her thoughts on writing: กWriting gives me pleasure… pleasure and excitement that you have created something to share with others. And with the wide world of the Internet, it gives me great satisfaction that my articles reach more people in the quickest time you could imagine.ก

On her spare time, she loves to stay at home, reading books on just about any topic she fancies, cooking a great meal, and taking care of her husband and kids.

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This article was posted on March 07

by Granny’s Mettle

Hit the target: Target your advertising to make it

Hit the target: Target your advertising to make it pay off

by: John Moore

Note from author: This article was originally written for people advertising martial arts schools. The principles of targeting are the same no matter what you are advertising.

How well you target your advertising will determine your advertising success. Targeting means you put your ad in front of the people most likely to respond to it. It also means that you tailor your ad to that audience, so they are more likely to respond.

The first thing you need to do is to figure out who your audience is. If you are trying to sell your kids program you want to target parents. If your ad is for daytime classes you might target stay at home moms. Think about what you want your ad to do and the audience most likely to make it happen.

Make sure your targeted audience has the money to take advantage of your offer. Sending out a direct mail ad for $2000 weekend seminar in a town where biggest employer just laid everybody off is probably not going to work.

Try drawing up a profile of someone in your typical demographic. It might be a list of characteristics like this: Unmarried male age 2540, college educated, income over $35,000 per year, health conscious (nonsmoker) lives within 5 miles of the dojo.

How does this information help you?

The first way this helps you is that it tells you where to place your ad. Going by this demographic profile I might place a print ad in the sports section of the local newspaper. I might also put flyers in health food stores, gyms, and other establishments. I could also predict what radio and TV shows my demographic is likely to watch.

The next way this helps me is that it helps me write my ad. With this demographic I may decide to present my martial arts classes as a powerful, intellectually stimulating, and health promoting experience. I am guessing that these are things my demographic might be interested in.

It will also help me with the design of my ad. I do want my ad to stand out, but I will look at other ads targeted to this demographic and see what other advertisers use to appeal to my audience.

If I were targeting young women (who are sadly underrepresented in the martial arts) I would definitely use a picture of a woman or women in my ad. Martial arts can sometimes be perceived as a boy’s game – so, to attract women you have to show that your school is also appealing to women. I might even have glowing testimonials from several of your female students.

Severe WARNING: I do not use fear to advertise my self defense or martial arts classes. I once read an ad printed in red, which talked about how women who didn’t sign up for a self defense class might be the victim of sexual assault. I not only find this in really bad taste, but it’s a terrible advertising idea.

Your ads should only be about positive things or people will start to associate being scared with your school. This is an important concept when it comes to ขbrandingข. People should associate feeling empowered with your school.

To fill your kids’ classes with vibrant energetic youth, you want to attract parents who want the best for their kids. Your ad should make parents feel like they are really doing right by their kids by signing them up. Tell them how your young students get better grades, have more selfdiscipline, and wind up happier kids with lots of friends who are into healthy activities.

Place your ad for kids classes in a local paper when they run a special article or section on parenting. Place your ads at a local arcade, or grocery store. Look for parents with young kids – not babies and toddlers unless you’re teaching baby kungfu.

About The Author

John Moore is the worldกs first Black belt Copywriter, writing compelling and powerful ads for martial arts business. See more about him at

This article was posted on March 25, 2003

by John Moore