Do You Ponder the Automatic Responder?

Do You Ponder the Automatic Responder?

by: Jason Blackston

* The Automatic Responder is generally referred to as an Autoresponder.

What is an Autoresponder?

Autoresponder An automated system that sends out a prewritten email to a person who has requested information.

Autoresponders are essential for doing business online!

Hereกs why:

Instead of having to respond to each individual that requests information about your product or business, the autoresponder automatically sends out the information.

This frees you up to focus on other areas of marketing. Letกs face it, if you begin to create a huge กoptin emailก list, you won’t have time to respond to each individual person.

OptIn Email An optin email list is a list where the users have voluntarily signed up to receive email about topics of interest. In double optin email lists the user must reverify their request to be on a list.

This leads me to the กAutoresponder Sequenceก

Autoresponder Sequence A series of autoresponder messages scheduled to be delivered automatically via email at predetermined intervals to a person who has requested it.

***Note***

You will load your กAutoresponder Sequenceก to an autoresponder. Now, post an กOptIn emailก sign up box that corresponds with that autoresponder, requesting first name and email address.

Oกkay, pretend for a moment that you are trying to sell cookbooks. You have an OptIn Email box at your website where people can sign up to receive free desert recipes.

Youกve created an กAutoresponder Sequenceก with desert recipes. You’re now providing exactly what you promised, plus you’re able to promote your cookbook.

You now have a list on Automatic! They are happy about receiving the desert recipes. And if youกve played your cards right, you shouldกve inserted some sales messages into the กAutoresponder Sequenceก!

Autoresponders help you build trust, establish credibility, and deliver quality…

When I first came online, I signed up for information on investing in IRAกs from this guy whose site sounded and looked fantastic. I found myself trusting his information. He was establishing credibility and delivering quality content.

You see, because he was utilizing the power of an autoresponder, he could continuously drip information on me causing me to take advantage on his offers!

This throws me back to the กcookbookก example. Most likely, your viewers aren’t going to purchase on the first visit to your site. However, providing an optin box with certain offers greatly enhances the possibilities of sales.

Thatกs what is so great about having an กAutoresponderก! You can sit back, collect names, and market to them.

Where can you get กAutoresponders?ก

I suggest going to Google or Yahoo and typing in Autoresponders. You should receive several results. There are many different systems which range in price.

Do your homework and find what works best for you. However, I can’t stress enough how important กAutorespondersก are to doing business online!

* Article can be downloaded at http://www.govisitors.com/jb/article1.html

About The Author

Jason is one of the owners of
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This article was posted on December 10, 2003

by Jason Blackston