Creative Ideas To Profit With Autoresponders

Creative Ideas To Profit With Autoresponders

by: Zamri Nanyan

An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. Itกs a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitorกs large fiftyyearold snowrose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then followup with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and followup with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, ebooks, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliateกs page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Letกs say youกve written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your articles when youกve written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

7. Distribute advertising. Letกs say you sell advertising on your website or in your newsletter or ezine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospectsก email addresses. Then have your autoresponder followup. It can also send notification of any special deals you are currently offering.

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitorsก email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be setup to send them a confirmation of their entry.

12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to followup to try and close the sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

About The Author

Zamri Nanyan models a lowcost, highprofit concept to build successful internet businesses, as mentioned at www.LowCostHighProfit.com. He now owns and operates several moneymaking websites from the comfort of his own home. Read more about Zamri Nanyan at www.ZamriNanyan.com

gold.affiliate@gmail.com

This article was posted on August 17

by Zamri Nanyan

Autoresponders: Ease Your Life

Autoresponders: Ease Your Life

by: Pavel Lenshin

What every small business operator always lacks is time. Sometimes lack of time leads to inefficiency, what in its turn, leads to business failure even if you have plenty of financial resources.

That is why there are so many programs designed to automate every business step starting from sign up process and ending with processing online payments.

Autoresponders play a special part. At the dawn of their usage they greatly assist in solving the most timeconsuming business task that is customer support. Nowadays there are other ways of how autoresponder can help with your everyday routine tasks. Below are the most common tasks where autoresponder fully reveal its potential:

Customer support;

Singup/unsubscription procedures;

Timely delivered emails;

Electronic materials on request;

Response tracking.

The usage of autoresponder as a customer support is based on the topic your customer interests in. Whether it is problems with program installation, billing or general question, it will reply with prewritten answers the same moment email was received from customer.

In very basic way autoresponder can simply notify customer/visitor that his/her inquiry was received and will be answered within 24 hours.

Subscription/unsubscription is also usually required instant notification. The majority of existed mailing scripts have an automatic notification feature, still in its basis it is the same old autoresponder.

Ezine or newsletter subscription is not the only process where autoresponder can give you a hand. They help in many cases with all sorts of email notifications of successful sale, accepted inquiry, thanking for completing the survey and many other cases.

Next way of autoresponder usage proved to earn huge income to many online entrepreneurs. Timely delivered follow up emails that are based on autoresponder are widely recognized as a musthave marketing strategy. The theory behind claims that biggest customer response is gained at 8th contact only. That is why business owners setup a follow up autoresponder sequence that, when signup for, starts emailing prewritten messages on specified time basis daily, every other day, weekly, biweekly etc, generating the biggest possible response rate on complete autopilot, without any need of owner interference.

Email courses are small variation of previous strategy. They were designed to educate interested people, work the same way as product followups do, still serving as a perfect marketing tool for generating subscribers, customers without any hassle.

Publications on request play another important role. It may be articles, reports, brochures, schemes, ebooks, audio, video files, any electronic media may be emailed in the body of the email message or as an attachment to every person immediately on their request and to an email box they considered to be the fastest to download from, presumably, ISPกs.

As strange as it may seem, autoresponder may be used for tracking response rate as well. For instance, by putting slightly different autoresponder email addresses on different webpages you can easily count how many requests came from each page, testing which webpage generates the biggest interest.

To track ezine advertisement response you will also have to setup a different autoresponders for each ezine you plan to run your advert in. At the end you will see how many people each ezine has sent you and generated the biggest income.

Dominating majority of webhosting plans, offered today on the Internet market, come with simple, usually unlimited, email autoresponders. That means they can help in 4 main cases that we have discussed above, except for timely delivered emails. That is because they imply onetime reply email, so you can setup (1) customer support emails, (2) subscription notifications to both your subscriber and yourself, (4) publications on request, (5) response tracking, but (3) timely delivered emails like email followups or courses.

In order to offer automatic, say, weekly, email courses you will have to look for:

custom autoresponder internet application (script);

3rd party autoresponder providers.

The rule of thumb is to know your needs and resources. First choice is preferable if you know what FTP and CGI mean or have someone with basic knowledge of how scripts are setup, want to install it once and forever, have time and money to make onetime investment. You can even try to find free script that in some cases may be even quicker to setup than sign up for some 3rd party service.

Autoresponder service, provided by independent Internet company, is easier for new comers as all technical stuff will be hidden, leaving simple webinterface to manage your autoresponders. For such convenience Internet companies will charge you on monthly or yearly basis, although there are free socalled adware autoresponders available.

In general you can find discounted allinone services, hosting offers or mailing lists coming with followup autoreponders and allowing you to save money.

About The Author

Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com, where you can find everything to make your business prosper. Discounted Internet services,

FREE ebooks http://ASBONE.com/ebooks/

FREE reports http://ASBONE.com/reports/

info@asbone.com

This article was posted on November 04, 2003

by Pavel Lenshin

Home Business Itกs for Free?

Home Business Itกs for Free?

by: Gert Ljungqvist

Most people realize that when you start a business offline it will cost money. But, when it comes to online business most people don’t want to pay anything to get started. The bottom line is you can’t start any business with out some costs. The difference between online and offline business are that online business can be done with a tight budget.
When you first start your online business there are some tools you must have. You must have an autoresponder, now you might wonder what is a autoresponder? This is a form of email where you store prewritten follow up sales letter, newsletter or articles depending of what your business are. These messages are sent out to your customer at time you decide.
There are free autoresponders and there are autoresponders that will charge you a monthly fee. The free autoresponder have less features. And some of the autoresponder will put ads in your follow up letters, and that is not an good idea for you. You don’t want others to promote there products or services in your letters where you are promoting your own product or service. Therefore a paid autoresponder is much better, there will only be your own promoting in it.
You have to build an optin list with customer, itกs here the autoresponder show its greatness. To get interested customer to your list you have to place an ad and from that ad you will have your customer to visit your web site. When the customer subscribed they end up in your autoresponder and will be send your prewritten follow up letters at time you set up.
There are lots of places where you can put your ad in.
Here are some examples:
Google Adword
Overture
There are more, just search the Internet.
There are also company where you can buy leads for your list. Some examples:
Cutting Edge Media
Lead Factory
For more just search the Internet.
When you buy leads this will go directly to your autoresponder they will not be directed to your web site, but thats okey you will have your link to your web site in your follow up letters.
Itกs also important to have a website, you use the web site to promote your business. Itกs in the web site you place your sales letter to convince your customer of your product or services greatness so they will subscribe to your list.
If you are involved in affiliate programs they will some times provide you with a web site, often you will have several web sites depending of there products. The problem with these web sites are that you can’t build your optin list.
You have probably heard that the success is in the list, and I have to agree. Itกs much easier to promote products or services whit customer in a list then try to get new customer all the time.
Optin list are a database where all of your customer are gathered when they subscribe to your list. Itกs from these list your autoresponder gets the email address to your customer.
So what I suggest you to do is to build your own web site and from this you promote your affiliate programs and let people subscribe for your prewritten follow up letters in your autoresponder.
If you don’t know how to build your own web site there are several on line that will help you with this, of course they will charge you but if you don’t know how, these will be well spent money.
There are also some business partners who will build your web site for free with ready to go affiliate programs as long as you join them with these affiliate programs. This is a good idea if you have none or little knowledge in Internet business, you will get started in a easy way, and some of them will also have stepbystep guides how to run your business.
How about affiliate programs are they free of charge? It depends on what product or service they are offering. For example if they offer a software product that can be used on web sites, they will almost certain charge you with a monthly fee, and that is understandable, if they don’t you could use it on your web site and promoting some one Elseกs product and get to use the software for free. There are also other reasons for a monthly fee, there are administrative costs, they may provide you with a web site and follow up letters and they have to track your sales so you get paid properly, won’t you agree that this is important.
So now you will understand that running an Home Business is not totally free of charge. But itกs much More affordable than an offline business. You don’t have to spend that much money to be successful.
I spend about 100 to 150 $ a month on advertising, autoresponder and affiliate fees. But thats me you can spend more or less it depends on your budget.
To your success.
Gert Ljungqvist

About The Author

Gert Ljungqvist publishes Home Business Tips, a fresh and informative newsletter dedicated to supporting people like YOU! If you’re looking for home business opportunities then grab your own Free subscription today at: http://www.marketingbusinessteam.com/biztipspop.html
Get your Free stepbystep how to run your business ebook here: http://www.marketingbusinessteam.com/30daystosuccess.exe

gertljungqvist@runbox.com

This article was posted on July 09, 2004

by Gert Ljungqvist

How To Increase Your Website Traffic With Zero Cos

How To Increase Your Website Traffic With Zero Cost

by: Nas Romli

How to increase your website traffic with zero costก. Itกs a bold statement don’t you think. But, believe me itกs true. You can increase your traffic by 1000% with no cost involved if you do it the right way. Continue reading if you want to know how.

Iกve outlined 5 ways to reach your target. But, please keep in mind that these are not the only ways that you can do to increase your traffic. There are hundreds of techniques to increase traffic. But these one are the proven one. Iกve used it personally. More importantly, these techniques can get you FREE traffic. You’re money is saved in your pocket. Letกs go to the first one.

Technique #1: Linking strategy

Linking strategy is the easiest way to get free traffic. When I say ‘the easiest wayก it does not mean that you can ask everybody to link to your site and do nothing after that. Compared to other techniques that youกll discover, this one will take less time to do.

Hereกs how to do it. First select the site in your niche market. Be selective. Choose one that has a high traffic. Usually a high traffic site is pretty stingy to put link to your site. So, the key here is to be persistent. Ask them how many visitors do they received per month and if they could link to your site. If they don’t answer your request, email them the second time.

Be persistent. If they don’t want to link to your site, ask them to trade link instead (reciprocal link). This is the last resort you want to have.

Word of warning: Don’t crowd your site with too many links. Only accept link trading if itกs really worth it.

Technique #2: Offer Free eBooks or articles

Youกll fall in love with this technique if you see what it can do to your site. This technique can create an excellentกViral marketingก effect. It can multiply the no of visitors to your site in a matter of days.

This most important thing about this technique is that to offer something that is really useful to your visitor. So useful that they can only get that information from you!

You need to the กwantsก in your need market. What problems do they encounter? Solve these problems and you have a killer articles or ebook that you can give away for free. Remember, don’t sell it. Give it away for free. If you feel really reluctant to give your article or ebook for free, you can give your visitors a partial of it. But, make sure itกs really useful. Don’t forget to put your name and your contact information in this article or ebook. Usually, if you write an article, you need to include your resource box at the very bottom of your article.

The most important task in this technique is to offer a reprint right to your visitors. What this mean is that your visitors can publish your articles or ebook to anyone in any medium; email, Ezine, website or anything. But please state your condition: Include your contact information or resource box. This will create viral effect to your visitors.

Before I forgot, there is one particular ebook compiler that is good in doing this kind of task. The name of this ebook compiler is กEbook Edit Proก. With this compiler, you can offer your visitors a customizable ebook. This is a great incentive for them to distribute your article or ebook since they can put their name and information in it. If you like to know more about the excellent compiler, please visit:

http://www.ebookedit.com/

Technique #3: Classified Ad

This is the most time consuming technique compared to all 5. While it is time consuming, it is really worth it.

Tips This technique should be used together with the above technique. Let me explain:

First, you need to write an ebook or article that you can give it away for free. Then, you need have an autoresponder. If you don’t have an autoresponder (your hosting company should provide this service for free), you can get one for free. Just type กfree autoresponderก in your search engine and youกll get hundred of sites that provided free autoresponder. If you’re searching for excellent autoresponder, Iกd like to suggest these autoresponder:

http://www.getresponse.com Most online marketers used this service. You pay monthly to them for providing service. The most important feature is that you can personalize your autoresponder with your visitor’s name. They also provide a free service. The only catch is that there will be an ad in your email.

http://www.aweber.com One of the first companies to provide autoresponder service. Try to visit their site if you want to learn more. Basically, it offers the same kind of service as getresponse.com.

http://www.autoresponseplus.com You only need to pay onetime fees for this service since the software will be installed on your server. Itกs great in you don’t want to pay high monthly fees. The only drawback for Autoresponseplus is that you need to have a little bit skill on how to install cgi (Common Gateway Interface) on your server.

Enough talking. Letกs continue.

After you have your own autoresponder, place your free article in this autoresponder. Now, you need to advertise your autoresponder address in the classified ad website. Don’t put your email address but your autoresponder address. The best part with this technique is that you can capture you visitor’s email. You can contact them again and again if you have any offer in the future.

Technique #4: Deliver informational pack Ezine/newsletter

People surf the net to look for information. Out of 100, only 3 people surf the net to buy something. But others are doing some research or try to find something informational.

With this keep in mind, you can attract people to come to your site if you can deliver them timely information. By producing timely information, you glued these visitors to your site preventing them from going elsewhere. This can be done by giving them free newsletter or Ezine.

This is not an easy task because there is abundance of free information on the net. You need to give them something different from these กfreeก stuff. Try to provide something unique in your Ezine. For example, if you’re publishing music Ezine, try to make a deal with music label so that you can give special price to your subscriber. Make sure your subscriber cannot get this of kind if deal in other place. If you can create this unique proposition, you’re already on top of the world. Your Ezine will spread like fire. More people will come to your site to subscribe your unique newsletter.

Technique #5: Offer affiliate program

This is the greatest FREE traffic generator technique out there. With this technique both parties win; you and your affiliate program participant. You get more traffic and sales, they get more money from referral commission.

This topic is really a large topic. I can write a whole ebook about how to create a successful affiliate program. But, Iกll discuss the basic thing about affiliate program in here.

Basically, to create an effective affiliate program, you need to create an interest for your visitorกs to join your affiliate program. You can do this by giving them high referral fees and marketing tools for them to use. Above all, you need to make them easy to promote your product or service. Don’t make them do all the hard work. It is your job.

The next thing you need to do is to motivate them to spread the word about you. Contact them in a timely manner. Don’t forget them after theyกve joined your program. Make them feel special. In fact, they are special since they are the one who will do the promotion and advertising.

A well designed affiliate program can increase your website traffic and sales by unimaginable amount. But again, you need to devote all you effort in this technique if you want to have a successful affiliate program. Don’t do it half way. Even if youกve to work 18 hours a day to create your own affiliate program, itกs really worth it in the future. The payoff is going to be thousand times your initial effort.

All of these techniques are free. You don’t have to spend a dime on them. Try it on your site. Iกve tried all these techniques. And they work!

About The Author

Nas Romli runs a site that help people to start their own home based business within 24 hours.Many have benefited from this service.Drop by at his site for more information about this amazing service: http://www.cashflowsecret.net

nas@cashflowsecret.net

This article was posted on January 21, 2005

by Nas Romli

Truth and Lies

Truth and Lies

by: Jim Murdoch

How low can one get? The number of encounters I have had in the few months as a network marketer with liars is astounding. Why do people need to stoop to lying in their attempt to succeed? Do they really believe that they will attract customers by using deceptive means. Hey friends, Iกve got news for you! You are the ones who have been deceived!

When I placed a single ad with the URL of my newly created autoresponder, I started to receive all sorts of strange emails to that autoresponder address. All of them said they had seen my business ad and bla bla bla. Liars! All I advertised was my autoresponder! So what was going on?

Well, I have a confession to make. About seven years ago, when I first discovered the Internet, and got my first taste of spam, I fell for it, and became a spammer myself. But not for long, as my ISP was quick to disconnect me, before I even knew what กSpamก was. Well I soon woke up.

What I had done, following instructions of course, was to download a program which กharvestedก other emails from web pages on the Net. Then I had also downloaded and used a bulk emailer. Apart from getting temporarily disconnected I also received some nasty replies. And guess what? My second attempt, which was an attempt to avoid unsolicited email sending, I used the addresses of people who had spammed me. Some of them even wrote nasty replies complaining. Hypocrites!

That was an end to my early attempts as a Networker. I gave that up quick, especially after reading about Spam and realizing how unwanted it is. I also realized that bulk email is not the way to market. Recently I have come across the term กSafe listsก. A Safe List is supposed to be a list of email addresses from people who have requested information on a business opportunity. But just how safe are these lists?

Here is how I imagine it. John requests from Mary information about her business. Mary sells Johnกs email address as part of a safe list to Tom, Dick and Harry. John now gets emails from Mary, Tom, Dick and Harry, three of which he did not request. Hence John was spammed, and Mary gets paid. Tom, Dick and Harry get a nasty spam complaint from their ISP who disconnects their account. Thanks Mary.

Amazingly 90% or more of the email coming into my mailbox is spam from people selling bulk email software, or offering some other get rich scheme. They are still using harvesting software (this is how they got my autoresponder address) and the bulk email software (this is how they emailed me) they just paid for. Sadly these are mostly the victims of the master culprits who get these poor suckers to buy into their program. Guess who gets rich, and who doesn’t?

Do you see the untruthfulness in this kind of marketing? Letกs not call it that, it is spamming. They first of all steal the email addresses. Next they sent emails to these addresses totally unsolicited. Consequently they get disconnected. But they seem to expect that. I get many emails from the same people using different email addresses to send from each time. Some, I think, even use false addresses. So the criminal intentions are there.

Here is my message to these criminal spammers: Why waste your time and money on these fruitless efforts? Why go to all that trouble just to get a bad reputation? Get into a real profit making program. There are many legitimate companies helping many people make a reasonable income. If you put all the hard work you are wasting on these deceptive programs into one of these legitimate programs, you will not only make for yourself an income, you will also have satisfaction.

If you, dear reader, are contemplating using any of those enticing offers of bulk email or email harvesting don’t do it! Losing money and ISP credibility isn’t worth it. How can you build a solid base if your customers don’t trust you? Trust is what your customers are putting in you, and trustworthiness is what you should give them. Tell them the truth, be honest and they will love you for it. And they are sure to come back and bring others with them.

About The Author

Jim Murdoch is new to network marketing. Read what he has to say about ขWhy you need your own home businessข in his autoresponder: mailto:whyahomebusiness@upwardpath.com. His web site is at http://www.upwardpath.com?64

This article was posted on April 30, 2003

by Jim Murdoch

FIVE ADVANCED and Essential features of Your Follo

FIVE ADVANCED and Essential features of Your Follow up Autoresponder

by: Radhika Venkata

If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business.

You can offer free email courses

Send ezines, ezine articles

Follow up your customer

Conduct polls and quizzes

*****Your personal Follow up autoresponder software:

These software should be installed on your web site. You are completely in control of your software. These are affordable with good features.

http://www.autoresponseplus.com/

http://www.scripts4webmasters.com/arpproadv/

*****Five Advanced and Essentials features of a follow up autoresponder:

1. Personalization of Your emails:

If your subscriber sees his/her name in the subject field, they will stop a second at your email. Well… itกs human nature to respond to their names. Once they stop at your email subject, more chances of clicking on your email and go in to the message.

2. Email un/subscriptions:

Advanced feature that needs some email forwarders to redirect subscribers emails to the cgi script. In this feature you can offer un/subscriptions through emails apart from form subscriptions.

3. Broadcast emails:

Broadcast emails also called onetime emails. Means instead of follow up emails at specific intervals, you can send promotional emails, ezines to your subscribers one time.

4. Bounced emails:

Very good feature. You can use this feature to clean up your lists. Your host will be happy as bounced emails uses the server resources and you delete them with your autoresponder script. Some free email services put your emails as spam or your subscriber no longer at their subscribed email or other problems like your subscriber email server is not working at the time of your emailings… Any of these reasons. The email will bounce back to your server. All these emails should be cleaned up once in a while, otherwise your host will send you email telling you are using too many resources.

5. Custom fields:

These are the fields to keep certain text in their text areas and if you keep the defined tag, the script replaces it with the text you provided. Great for keeping ads, signatures, links in your emails.

FIVE BASIC and Essential features of Your Follow up Autoresponder: http://www.webmasterscentral.com/wp/em/5basic.shtml

About The Author

Radhika Venkata

Subscribe to กEbookBiz Magazineก which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooksworld.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free!

http://www.webmasterscentral.com/

This article was posted on October 23, 2003

by Radhika Venkata

Virtual Marketing in a Tangible World

Virtual Marketing in a Tangible World

by: André Bell

One of the greatest challenges facing business owners and managers is finding a way to costeffectively communicate frequently and consistently with their target markets.

It is nearly impossible to remain profitable while employing enough people to maintain frequent contact with existing clients, let alone seek new clients.

And even for companies with deep pockets, hiring outside sales reps, trainers, and speakers to communicate monthly, weekly, and in some cases daily with all clients in the organization is just plain ludicrous.

The high cost of humantohuman contact makes it impractical to attempt to implement a steady stream of consistent communications with everyone.

A common solution is to regularly communicate with the companyกs ‘ideal client’ and neglect all others. It becomes agame of economics.

There is a better way.

A better solutions for maintaining regular communication with your clients and prospects while at the same offering a valuable service is to adopt Internet eCourses and eSeminars in place of inperson courses and seminars.

Electronic seminars (eSeminars) are similar to real seminars or real courses that you attend at a local college or meeting facility.

Just like real courses you have a fixed term or time period in which to complete the course, and a fixed subject to discuss.

For example letกs say you sell automobiles and you want to maintain regular communications with your automobile buyers.

What you could do is conduct an electronic seminar every month which discusses a new facet of maintaining the vehicle or informs the course participant of new developments in the industry that may affect them and that they may be concerned with.

The purpose of the eCourse is not only to provide a valuable service by keeping your clients educated, but to insure that they remember you now and into the future when they are ready to buy again or refer business to you.

The more contact you maintain the less likely they are to forget you. The less contact you maintain the more likely they are to forget you 🙁

A side benefit to regular communications is that within your course you can refer to other products or services that you offer, provided the discussion remains within the theme of the electronic course.

If your course drops into hard selling or hucksterism then most people will drop out of your course or add your email address to their spam filters.

That’s bad!

So keep the discussion centered on topics that are of real value to your course participants and they will remain with you for as long as the course continues.

These virtual seminars eliminate most, if not all, costs ordinarily associated with communicating with clients on a regular basis.

You can now afford to reach all clients, not only those considered to be ideal.

This is possible because your electronic messages will be available online 24 hours, seven days a weekwithout the need for any employees to maintain the contact.

Now don’t get me wrong I’m not saying that the Internet can completely replace people, especially in areas where high personal contact is necessary. I’d forego a virtual handshake for a real one any day.

However the strength of the Internet is such that it can decrease the common costs associated with communicating to large numbers of people on a consistent and regular basis.

This is important because the more frequently you communicate with your target market the greater the chance of their remembering you, and the greater chance of their buying from you again in the future.

Even if they don’t buy from you right away, communicating regularly helps maintain the relationship you worked so hard to build.

You are able to eliminate losing your clients to your competitors as a result of letting even one person slip through the cracks.

To keep things simple communicate your electronic course or electronic seminar via email. Though MS outlook or other email client could do the trick, I don’t recommend that.

The workload of conducting an eCourse with hundreds or thousands of clients via a normal email client would be tremendous. It could easily become a fulltime job to send messages, subscribe members, unsubscribe members, avoid sending duplicate messages, and so on.

All this is completely unnecessary.

There are several standalone programs that are designed specifically for electronic courses. However I do not recommend any of them right now.

This is because you can simply accomplish exactly the same thing by using an inexpensive autoresponder instead of spending several hundred dollars on a customize software program.

Autoresponders are ideal for conducting eCourses because once the autoresponder is setup it requires no daily maintenance from you. Ever.

Software that you run on your computer requires you to start the software daily, import and export contact info of subscribers, process subscribe requests, process unsubscribe requests and other general daily maintenance tasks. Yuck!

A real drag, which is truly unnecessary.

Just keep in mind that you can load a series of sequential lessons or messages into your autoresponder, set the frequency of communication whether that be daily, weekly, monthly, or quarterly and sit back and let your messages get communicated to your market.

Your autoresponder handles all the tedious tasks for you.

The beauty of this is that whether you are communicating with one person or one million, the daily workload to communicate with the course participants is exactly the same.

Zero.

Another way that you can implement eCourses or eSeminars is to tie your autoresponder messages in with multimedia formats like MP3 files, flash animation, and even live video.

You simply preload your autoresponder with instructions on where to access the next lesson, set it and forget it.

Each day, week, month, or quarter your course participants will receive instructions and you will maintain regular communications with them. All on autopilot.

This is a win/win for everyone.

The choice to use email, flash, streaming audio or video is best decided upon your circumstances and your technical ability.

I strongly recommend keeping things simple. Stick to email autoresponders. However if you hate typing then instead of typing your course materials you can record the information with an audio recorder such as All Sound Recorder.

That way you communicate the same information with less typing involved. The downside is that all multimedia files will increase your monthly bandwidth far in excess of what will be accomplished through using just email.

So if monthly bandwidth is an issue stay away from multimedia. Especially if your web provider charges a premium.

Stick to simple email eCourses and you will be able to provide valuable information to your market and remain in touch with them, all while keeping your life as simple and stressfree as possible.

For free autoresponders that you can run from your own hosted domain check out http://willmaster.com

He offers both free and paid versions of his autoresponders. If you use AOL or a web host that prohibits custom CGI scripts your next best bet is to use one of the remotely hosted autoresponders such as provided by http://besent.com and http://sendfree.com

Each of these solutions allows you to communicate as frequently as you wish and with very little administrative headache to all of your clients, not just those considered to be ideal.

And best of all this can be accomplished without the need to hire a fulltime staff, even if your clients number into the hundreds of thousands.

About The Author

André Bell is principal marketing consultant with André Bell Consulting Group. A free copy of his new book ก101 Marketing Secrets Revealedก is available through his site at http://www.economicbooster.com

This article was posted on April 07, 2004

by André Bell

Do You Ponder the Automatic Responder?

Do You Ponder the Automatic Responder?

by: Jason Blackston

* The Automatic Responder is generally referred to as an Autoresponder.

What is an Autoresponder?

Autoresponder An automated system that sends out a prewritten email to a person who has requested information.

Autoresponders are essential for doing business online!

Hereกs why:

Instead of having to respond to each individual that requests information about your product or business, the autoresponder automatically sends out the information.

This frees you up to focus on other areas of marketing. Letกs face it, if you begin to create a huge กoptin emailก list, you won’t have time to respond to each individual person.

OptIn Email An optin email list is a list where the users have voluntarily signed up to receive email about topics of interest. In double optin email lists the user must reverify their request to be on a list.

This leads me to the กAutoresponder Sequenceก

Autoresponder Sequence A series of autoresponder messages scheduled to be delivered automatically via email at predetermined intervals to a person who has requested it.

***Note***

You will load your กAutoresponder Sequenceก to an autoresponder. Now, post an กOptIn emailก sign up box that corresponds with that autoresponder, requesting first name and email address.

Oกkay, pretend for a moment that you are trying to sell cookbooks. You have an OptIn Email box at your website where people can sign up to receive free desert recipes.

Youกve created an กAutoresponder Sequenceก with desert recipes. You’re now providing exactly what you promised, plus you’re able to promote your cookbook.

You now have a list on Automatic! They are happy about receiving the desert recipes. And if youกve played your cards right, you shouldกve inserted some sales messages into the กAutoresponder Sequenceก!

Autoresponders help you build trust, establish credibility, and deliver quality…

When I first came online, I signed up for information on investing in IRAกs from this guy whose site sounded and looked fantastic. I found myself trusting his information. He was establishing credibility and delivering quality content.

You see, because he was utilizing the power of an autoresponder, he could continuously drip information on me causing me to take advantage on his offers!

This throws me back to the กcookbookก example. Most likely, your viewers aren’t going to purchase on the first visit to your site. However, providing an optin box with certain offers greatly enhances the possibilities of sales.

Thatกs what is so great about having an กAutoresponderก! You can sit back, collect names, and market to them.

Where can you get กAutoresponders?ก

I suggest going to Google or Yahoo and typing in Autoresponders. You should receive several results. There are many different systems which range in price.

Do your homework and find what works best for you. However, I can’t stress enough how important กAutorespondersก are to doing business online!

* Article can be downloaded at http://www.govisitors.com/jb/article1.html

About The Author

Jason is one of the owners of
© 2003 GoVistiors.com which offers website traffic and the best traffic education. Your free 5 day ecourse is waiting for you at http://www.govisitors.com/epackage.html

© 2003 GoVistiors.com

jasonblackston@govisitors.com

This article was posted on December 10, 2003

by Jason Blackston

It Ain’t Going To Happen!

It Ain’t Going To Happen!

by: Robert Teske

Are YOU still trying to succeed online without an AutoResponder and Mailing List Manager? Itกs NOT going to happen!

Your #1 online success tool is a mailing list manager. If you don’t have one you are NEVER going to succeed online. Hereกs why.

A List Manager is a handy piece of software, which enables you, at the press of a single button, to deliver a message to every single person on any given list. The List Manager is important because the list it delivers messages to is important. Indeed, Iกll go so far as to say: the business is your list, the list is your business.

Companies, which are making money online, are making money because they’re 1) building their crucial email list and 2) using an autoresponder to deliver regular messages to it.

What can these messages be?

A company newsletter

Information about products and services and usage information, so that customers get more value from what they buy

Specials, sales, offers, discount coupons, etc.

In short, the Mailing List Manager and AutoResponder enables you to run the most customer centered business imaginable, keeping your vital information in front of prospects in ways impossible in the ‘real worldก and for a trifling cost.

When youกve got a Mailing List Manager and AutoResponder, you’re able to wake up in the morning with a dandy idea for motivating your prospects, sit down at your computer and write your clientcentered message (or reuse a message that has worked for you in the past), and, by hitting a single button, get that message out IMMEDIATELY to every single person on your list. Want to update prospects in the afternoon? No problem! Create another message and send it out to your list! Your prospects will have it in minutes!

Is this Spam? CERTAINLY NOT! A List Manager serves a SUBSCRIPTION list! People need to request to be on your mailing list. Itกs easy to add them or they can add themselves. Itกs equally easy to delete them if they don’t want to be on your list anymore, so you’re NEVER spamming anyone!

When you’re using a List Manager, youกve got your #1 Profit Tool for connecting with prospects, bringing vital information to their attention when YOU like, both sending it with your List Manager and directing them to whatever area of your website you want them to see.

Speaking personally, the apt use of List Managers is what has turned many of our subsidiary companies from a back bedroom enterprises into a multidigit figure operations.

Let me make myself perfectly clear: IF YOU DO NOT HAVE A MAILING LIST MANAGER AND AUTORESPONDER, YOU ARE NEVER GOING TO SUCCEED ONLINE; List Managers and AutoResponders are THAT important!

There are many great and new AutoResponder Services offering UNLIMITED LIST MANAGERS and AUTORESPONDERS for a very reasonable monthly fees. You will be doing yourself a great injustice if you don’t even take the time to investigate these services.

With your List Manager, youกll finally begin to capitalize on the incredible economies and speed of online business. What are you waiting for?

Copyright 2005 Robert Teske

About The Author

Robert K. Teske is the President and CEO of Teske Enterprises & Subsidiaries, and Founder of the TesCommPro AutoResponder Systems and Services, as well as the Hostmaster at the Area51 Domain Hosting Services; both of which can be found at: http://www.tescomm.com and http://www.area51domainhostingservices.com. For personal assistance, mailto:BobTeske@aol.com with กI want a List Managerก in the subject, along with your name, company, and phone number.

This article was posted on February 28

by Robert Teske

How To Earn Money Without A Website

How To Earn Money Without A Website

by: Edward Green

I will tell you right here and now you do not need to have a website to be successful in internet marketing.

There are some essential tools you will need, but a website needn’t be one of them.

Ok, a website is useful, even more so if you sell your own products. But if you are an affiliate salesperson, you don’t need your own site.

For affiliate marketing, there is in truth only one tool you need and that is an autoresponder. You need a great autoresponder that will allow you broadcast messages to the contact list that you will build. I have found that the free autoresponder programs will not let you do this, so you need to invest about $15 per month in a good autoresponder. Believe me this will be one of the best investments you ever make in your online business. And, since autoresponder programs are affiliate programs themselves, you can promote your autoresponder program and sooner or later have it pay for itself.

This is a straightforward marketing system that will promote your affiliate program without your own website:

1. The marketing system is to establish yourself as an expert on the products you are promoting. You wil do this by creating content: first, by posting in related content forums and submitting articles to article directories, secondly, by starting your own ezine or newsletter, and thirdly, by personally contacting ezine owners and offering your article for publication in their ezine. For a free list of article directories I submit to, send a blank email to directories@homebasedbusinesstraining.com

2. You MUST promote your affiliate product or program in the resource box at the end of your article. Write a brief description of who you are, what you do, and how readers can learn more. For more detail, see my resource box at the end of this article.

3. The secret to promoting your affiliate product is to promote it via your autoresponder. Since you have written an article about what you are selling, you will have the prospect looking for more information. If you wrote an article on dog training, write something like, ขFor more free tips on training your dog, send a blank email to info@yourautoresponderaddress.comข

4. In your autoresponder, write a series of short emails with a few tips in each email and most importantly a sentence that refers your readers to your sales product or affiliate program.

5. So, Not only have you been promoted your product for a very very low cost, the cost of your autoresponder, but you have been collecting names that you can offer more related products to again and again. The names also become your list for your newsletter and joint marketing ventures with other marketers.

6. Try to write a brand new article every week or at least every 2 weeks, and continue sending it to your list and article directories, and continue posting in forums. In no time you will have a nice list built. And this is all without your own website!

About The Author

Edward Green is the owner and operator of a successful online business. Ed has over 15 years in corporate business operations which include guerrilla marketing skills, customer service and Professional networking capabilities. http://www.lucygreen.com

You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in itกs entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@lucygreen.com

This article was posted on March 20

by Edward Green

Five Profitable Ways To Use Your Follow Up Autores

Five Profitable Ways To Use Your Follow Up Autoresponder

by: Radhika Venkata

What? You are not using a Follow up Autoresponder? Then better be. If you are SERIOUS about increasing your subscriber database, you need Follow up autoresponders.

Web site promotion should start with search engines. Next comes your optin list. To maintain your optin list you need a mailing list manager or an autoresponder. You can publish your ezine or offer a free email course through your autoresponders.

What are Follow up autoresponders?

Follow up autoresponders send a series of emails to your prospects that goes at specified intervals. You have complete control on this interval period.

Some of the Follow up Autoresponders: (These are follow up autoresponders with mailing list manager features like broadcast emails)

http://www.autoresponseplus.com/

http://www.scripts4webmasters.com/arpproadv/index.shtml

What you can do with your Follow up autoresponder:

1. Offer free email courses:

Load your autoresponder with a series of emails as a free course. Name it as กMini course that doubles Your profits in 7 daysก or something like that. User should really get temptation to subscribe for your course.

Once they subscribe, emails will go at the set up intervals.

Remember these tips before offering an email course: =Name your email course something attractive =Don’t keep too much gap between your emails =If possible refresh the previous topic in every next email =Keep short URLs =Try to use short courses like 7 10 days. It would be interesting for your reader. They should’t feel like a classroom =Check the URLs before loading them in to your autoresponder

2. Follow up your customer:

After your buyer purchase your product they will be landed on your subscription form. They will enter their name and email address. They will be redirected to your download page. You can set a follow up emails at an interval of 15 or 30 days. Offer some discount in this follow up emails on your other products. Selling a product to your present customer is easier than searching for a new prospect. In this method, you have to keep one form for each of your product.

3. Conduct quizzes, polls:

Yes. You can fill your follow up autoresponder with 10 quizz questions and can set up to send it one per day. People that answer all questions correct will get a discount on your product or free product or free membership etc. DON’t forget to keep your product links in each of your emails. This is a kind of advertisement for you.

4. Benefit from your Ezine articles:

You write ezine articles. Don’t you? Good…

Then load your Follow up autoresponder with 5 10 ezine articles and put a subscribe link on your web pages or in your signature file. Send the link to publishers who are willing to receive your articles. Your articles will be delivered to the subscribers and publishers at an interval of 30 days or what ever time you set up there.

I like to send the articles every 1 2 months to my publishers list. Good publishers always file articles they receive. So if you send them too frequently, it will be little annoying. So better to keep minimum interval of one month.

5. You can also use your follow up autoresponder to send:

testimonials of your products

ebook chapters as samples

product reviews

Frequently asked questions

Tutorials

About The Author

Radhika Venkata Subscribe to กEbookBiz Magazineก which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooksworld.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free! http://www.webmasterscentral.com/

This article was posted on November 14, 2003

by Radhika Venkata

Golden Rules For the Use of Autoresponders

Golden Rules For the Use of Autoresponders

by: Nial Robbins

Autoresponders are a perfect way to increase traffic to your site. They can save many valuable hours by automatically answering emails concerning frequently asked questions about a service or product or by sending a welcome letter to new members of your program. There are many ways that autoresponders can help your business. One of the most important is their ability to track the effectiveness of your promotions. Since autoresponders are one of the most popular marketing tools available today, they are being used by a lot of different kinds of business and websites. Some of these take advantage of the system to use the autoresponders in a negative manner. You should be aware of some of the ขGolden Rulesข when using autoresponders.

Thou Shalt Not Use an Autoresponder Address When Submitting to Search Engines.

Since you will most likely submit your site to search engines such as Google or Yahoo!, directories, classifieds, and free for all sites, you should be made aware of the fact that these sites commonly use an autoresponder as well. If you were to use your autoresponder to contact these companies, their autoresponder will reply to yours and so on and so on. Thus creating a cycle of autoresponses that will flood your email box and theirs as well.

Thou Shalt Not Use an Autoresponder to Subscribe to Ezines or Discussion Forums.

Since most of the time an Ezine will send you updates and new information regularly, your auto responder will send them a message each time. In a discussion forum, every person in the discussion forum will receive your auto response. This can be irritating and most of the time you will be unsubscribed. It is often hard for the administrators of the forum or ezine to determine who is using the autoresponse and therefore it is simply common courtesy to never use an autoresponer in this manner.

Thou Shalt Not Use an Autoresponder to Take Advantage Of Unsuspecting Individuals.

Some very unprofessional companies will use autoresponders to respond to an automated message when this is done the address in the ขfromข field will be automatically subscribed to their mailing list. This is a extremely un ethical use of autoresponders and those who do it are in jeopardy of creating a very negative image of themselves and their company. Rather than promote their service or business, this usually leads to people becoming very upset and spreading a negative word about your company rather than a good one.

The Internet can be a great place to do business and autoresponders can be an excellent way to save time, however when used in an unprofessional way, they can lead to frustration and aggravation for others. Your company will suffer the loss of much business if you choose to participate in these abusive practices. The appropriate use of auto responders can generate a large amount of business, while inappropriate use can drive away that business.

About The Author

Nial Robbins can help YOU start your own profitable business on the Internet within the next 24 hours… To learn more, visit: http://www.NDRHomeBiz.com/pips.html.

This article was posted on September 08

by Nial Robbins