Best Spyware Removers

Best Spyware Removers

by: Gary Gresham

Finding the best spyware removers to detect and remove spyware and adware from your computer is much easier if you consider a few things before you make your purchase. Here are a few things to keep in mind when looking for a spyware protection program.

The best spyware removers should offer you complete protection against spyware, adware, keyloggers, Remote Access Trojans (RATs), and browser hijackers. These are the main spyware infections that expose your confidential information and diminish your PCกs performance.

An important consideration for any spyware protection program is automatic updates for your software. There are new spyware programs invented on a regular basis just like viruses and automatic updates cover you against the latest spyware threats.

Another important consideration to look for should be technical support from the manufacturer. A spyware protection program doesn’t do you any good if you have a technical issue that you can’t solve. Often, just a minor piece of technical advice will solve most software problems and itกs important that your software run right. You also may need someone to answer questions that come up.

Customer service is another feature you may consider looking for. It shows the manufacturer is a trusted source who cares about their reputation and will probably be around awhile.

Spyware is quickly becoming a major threat to Internet security. It is reported that 9 out of 10 computers are currently infected with spyware, adware or both. Most people don’t even realize itกs there because spyware and adware is programmed to run silently. Microsoft estimates that spyware is responsible for 50% of all PC crashes.

If you don’t remove spyware from your computer it will eventually not work at all or your computer files will become infected by spyware programs. Your personal information, passwords and credit card numbers could end up stolen from you without you even knowing it.

Once you remove spyware and adware programs from your computer youกll find it will run faster and your personal information will be much safer. Your security and peace of mind is worth spending a little time to find the best spyware removers possible.

Copyright © 2005 SpywareInformation.com All Rights Reserved

About The Author

Gary Gresham

This article is provided by http://www.spywareinformation.com where you will find free downloads, valuable information, removal tips and new articles about adware and spyware removal programs to protect your identity. For other informative spyware and adware articles go to http://spywareinformation.com/articles_1.html

This article was posted on April 11

by Gary Gresham

Feature Your Benefits

Feature Your Benefits

by: Janice D. Byer, MVA

Sales Copy… eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material.

You begin with a fancy graphic, your company logo, a slogan, and perhaps a special offer. However, more needs to be included in your sales copy to actually get your customers to buy. You need to include some your product’s features. But, more importantly, you have to list the benefits of your product or service.

Let’s begin with your product or service’s features. These can include the price, colour, options, or availability. Your customer will need to know some of these features to determine if what you have to offer is what they want to buy.

But, it’s the benefits of your product or service that may be the deciding factor in whether they buy from you as opposed to from your competition.

Benefits are advantages your customer gets from the purchase of your product or service. What does it offer the buyer that will be advantageous to them; that will fill a need; that will make their life easier; or that will solve a problem?

Acquiring new customers from your advertisement or marketing material will be more likely to happen if you show them the benefits they will receive from the purchase of your product or service. Show them ขwhat’s in it for themข.

Let’s look at Webster’s Dictionary’s definition of a feature and a benefit (in the context of a business’ product or service):

Feature: noun: a prominent part or characteristic; the structure, form, or appearance.

Benefit: adjective: receiving or entitling one to receive an advantage; help; useful aid.

Incorporating your product’s benefits with its features will help to get your customer excited about your product and how it will fill a need or solve a problem. Keep your customer and their wants and desires in mind when producing sales copy and you will have tremendous success.

For an example of how to turn your product or service’s features into benefits, let’s look at one of our particular services.

Product/Service: Virtual Word Processing

Feature: Over 15 years of experience in both the corporate and small business sectors.

Benefit: Your customers will have peace of mind that the work will be done accurately and to their specifications, with little or no need for them to use their valuable time to train. (Save Time)

Feature: Competitive pricing

Benefit: Your customer will save money by using the services rather than spending money on a temp who may sit idle for periods of time. (Save Money)

Feature: Globally available

Benefit: Your customer does not have to worry about where they are located, geographically. They can receive the help they need from anywhere in the world, whenever they need it. (Save Sanity and reduce stress levels)

For every feature of your product or service, you need to show that there is an advantage to your clients… something that will make their life easier.

To briefly sum things up, there are two basic rules when putting together sales copy:

1. Establish a need. (Do some research and find out what your clients have to have.)

2. Show how your product or service satisfies that need.

Don’t ever forget that your potential customer wants to know what’s in it for them. So, outline your product or service’s features in your sales copy or marketing material but, more importantly, reel them in by associating the benefits.

About The Author

Janice Byer is a certified Master Virtual Assistant and owner of DocuType Administrative & Web Design Services (http://www.docutype.net). See this and other articles on her website.

[email protected]

This article was posted on December 18, 2002

by Janice D. Byer, MVA

Loyalty Cards – Tips To Consider Before Committing

Loyalty Cards – Tips To Consider Before Committing To One

by: Jeff Walters

Loyalty marketing has been around for as long as retailing – attractive stores, good service, and a quality product line all contribute to building up a loyal customer base.

With the growth of larger stores, a relatively new marketing component – the loyalty card has been added by many retail outlets. This is in an attempt to offset the lack of personal contact in the larger stores, and with that, the lack of knowledge of individual customers.

Despite what any loyalty card vendor tells you – merely introducing a loyalty card scheme will not suddenly buy you customer loyalty – the overall customer experience is the key.

So if a loyalty card doesn’t buy you loyalty, why bother?

The primary purpose of a loyalty card scheme is quite simply to provide information on individual customer behaviour.

Retail stores do not capture customer details when recording a sale on a Point Of Sale device. A loyalty card – with its unique customer ID – provides the vital link between products sold, and customer demographics. It also provides – for the first time – an indication to the retailer who their regular customers are, and what the value of purchases are for each customer. Equally important – when a customer signs up for the loyalty card, they provide their contact details, and ideally, details of the members of their family.

Consider These Points Before Rushing Into A Loyalty Scheme

* A badly implemented loyalty scheme is merely a form of price discounting. If the scheme does nothing to improve your sales, and you issue a price rebate when a customerกs sales reaches a certain level, then all you have succeeded in doing is give away margin.

* Once launched, loyalty schemes are difficult to shut down. You will be taking away something that some of your customers perceive as a benefit, and so this can cause some dissatisfaction amongst certain customer segments.

* The primary purpose of a loyalty scheme is to gather information. Gathering this information is pointless if you don’t have a plan on how to use it. If you don’t have access to some analytical skills, and no marketing campaign capability to use your newfound customer knowledge don’t go down this path.

What Do I Do With All This New Customer Information?

The key activities that this customer information enables are:

* You can identify your best customers, and will know what they buy, how often, and when you last saw them.

You can now focus on nurturing these customers with special offers, or a short newsletter keeping them informed of new products that have just come in, or even presale viewing so that top buyers get first crack at items going onto sale.

* You can look for the common characteristics of your best customers, identify what is the most effective way of marketing to that segment, and then advertise in magazines this segment is most likely to read thereby attracting more higher value customers into your store.

* You can look for customers who do not buy as often, but who have similar demographic and lifestyle characteristics to your best customers. This segment offers the best opportunity via various marketing campaigns be กgrownก into joining the Best Customers group through enticing these customers to allocate a greater share of their wallets to your business.

* You can introduce a referral program where you offer your best customers some sort of reward or prize for introducing some of their friends. Normally like associate with like, so you have a good chance of gaining other high value customers through this highly effective, but low cost way of growing a quality customer base.

Loyalty card programs correctly implemented can assist in growing your base of highly profitable customers. This can only work, however, if the other components of your business instore experience, quality products, good service culture, analytical capability, and marketing campaign smarts are in place. Make sure that the foundations are in place before your leap into a loyalty card scheme.

© 2005 Intellinova (Pty) Ltd. All Rights Reserved

This article may be reprinted, provided it is published in its entirety, includes the author bio information, and all links remain active.

About The Author

For the past 20 years, Jeff Walters has transformed raw data into profitproducing strategic information in various sectors banking, insurance, gambling, medical, government. He has lead several datatoinformation projects: ABC Costing, analytical CRM, datamart development, and Balanced Scorecard.

Want to convert your raw data into strategic assets? Contact Jeff Walters via : www.IntelliNova.com, or www.SystematicDirectMarketing.com.

[email protected]

This article was posted on August 30

by Jeff Walters

Increase Repeat Business and Referrals with Direct

Increase Repeat Business and Referrals with Direct Mail

by: Joe Niewierski

So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.

The next step is to put together a direct mail campaign to keep these customers thinking about you when they think about mortgages. It is often years between times when each customer needs a mortgage professional, and it takes far less than that for them to forget your name. As well as fighting time, you are fighting indifference. Customers who get great service are often reluctant to pass that information along, while customers who feel they have gotten poor service will tell everyone. Most of the time good customers need to be reminded of their experience. By following up with each customer on a regular basis you will not only stay in the front of their mind but you will also start to build a reputation as a solid and responsible business.

So how do you get started? Below are a couple of the most frequently asked questions when starting a campaign to keep in touch with past clients.

What Type of Direct Mail Piece Works Best?

There is a great debate amongst Mortgage Professionals about what type of direct mail will work best for getting new business. Many swear by letters for their appearance of professionalism, while others like the low cost and high visibility of postcards. Overall, both seem to work adequately for bringing in new business. You just need to find which works best for you personally.

For keeping in contact with past customers, however, the way to go is postcards. This is due to the fact that if your customers are not currently looking for a mortgage for themselves, they are far less likely to take the time to open a letter. That causes most of your กkeep in touchก promo that is in envelopes to get thrown out before it ever gets read.

Since the goal is recognition and not direct action you only need to get them to read the message. Postcards have the message visible when mailed, which means that while your customers are deciding what to read and what to throw out, they are already being exposed to your message.

How Often Should I Send Promo?

You will want to mail a piece to your database every 3060 days. Any longer than that and they may have already forgotten you when their friends are looking for a mortgage. Since you will want to send promo out often, you will need to keep your costs down. With postcards there are no envelope costs, no assembly costs and the postage is 30% less than letters. When using a mail house to send your postcards you can often get postage rates as low as 18¢ per piece.

What Should Be On My Brand Recognition Pieces?

There are some basic rules for the design of a brand recognition direct mail piece.

Rule #1: Keep color consistent.

Many times people fall into the trap of changing the look of their promo for the seasons or for the holidays. The thought is that people are thinking about Christmas or St. Patrickกs Day so they will respond better to promo with those colors. The truth is exactly opposite. Their senses are so flooded by those images that they actually start to skip right over them. Pick a color for your company and stick with it. You will do much better in building recognition.

Rule #2: Make a logo and use it on every piece.

Having a clean, professional logo is best. It may be a little pricey to have designed but in the end it is well worth the money. Experienced designers can often charge up to $2000 for a corporate identity package including logo, letterhead and business cards. If you aren’t looking to make that type of investment simply pick a type style for your company name and use it every time. Consistency is key because your logo is your main identification point.

Rule #3: Make it Informative.

Every piece should have something useful for your customers. Whether it is new information about the mortgage industry or even possible investment properties in their area, it can even be completely unrelated to the mortgage industry. A calendar or list of emergency numbers, even the old recipe card trick still works pretty well. Anything that is likely to be kept around will help to build recognition in the minds of your past customers.

The mortgage industry has experienced a huge amount of growth over the past few years. Unfortunately this growth cannot last forever. At some point it is going slow down and the only way to keep your income in the range that you have become accustomed to is to ensure that you retain as many past customers as you possibly can.

A direct mail campaign is the best way to do this, but remember, this type of program is a long term process. Don’t get discouraged if you can’t directly calculate the amount of money that you bring in right off the bat. What you are doing is burning your name into the minds of your customers. Eventually it will work out to you seeing less attrition and far more referrals.

About The Author

Joe Niewierski, the VP of Marketing & Promotion at PostcardMania, became a published writer after graduating with a BA in Advertising from the University of South Florida. Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.

This article was posted on February 17

by Joe Niewierski

Affiliate Marketing Huh?

Affiliate Marketing Huh?

by: Vickie J. Scanlon

In my search for a presence on the internet, I searched many avenues, but was finding more scams and dead ends than I would care to speak about.

It was one last scam and six months of my presence on the internet that I realized that the only way I could possibly make a living on the internet and gain any amount of satisfaction was to work for myself. Duh! But how? Affiliate Marketing seemed to be the answer.

What is Affiliate Marketing?

Affiliate marketing is the promotion of another personกs or companyกs product, in which you get a percentage of the profit if a sale is made. That doesn’t sound so hard, does it? Well itกs doeable if you have the information you need to get you started in this field and it is work. So let me begin the enlightenment.

First and foremost, you need passion?

What is Passion?

Passion is a feeling that you have a feeling that is so strong that it is your driving force in doing it.

As you can see, passion is needed in any venture if you want to succeed. With passion, it will drive you forward through the hard times, the bad times, and the good times when developing your business.

This passion thing, I must admit, was my first stumbling block. I believed I didn’t have a passion for anything and feared that maybe, just maybe, the corporate world and it 70 hour work weeks may have consumed my passion.

However, I was not willing to give up. Not yet. I searched out sites, read articles, examined web sites in search of my passion. Then one day, in the middle of my research, I heard myself asking probing questions of Why? Where? When? How? My passion was found.

Research, curiosity and learning my strengths and my driving assets. My creation กMy Affiliate Placeก, was born. It would be a place where an affiliate marketer or a wanttobe affiliate marketer could find information, articles, and free tools.

So, I say to you, if I can find my hidden passion, you can too.

Onward and upward with my passion defined, I needed a web site.

Web site! Do I need one?

Many people say you can do affiliate marketing without a web site however, with a website you can promote more than one product and reach a greater number of people with the same interests. And last but not least, marketing is the act of connecting with people and on the internet a web site is your vehicle.

Web Site Is Built. Now What!

Now that your web site is built, you will need to begin the promotion process. There are many avenues in which you can venture. To name a few:

safelists

ezines

classified ads

writing articles

Offline advertising brochures, flyers

Search engine optimization To get help in this area, go to my web site at: www.myaffiliateplace.biz/affiliate_info to begin your optimization process.

As you can see, advertising is only limited by your own imagination.

To conclude, affiliate marketing is a viable way to begin your journey on the internet and to your own business. But as you know, with anything that is worth having, you must work diligiently and passionately, and continue to grow and learn if success is to be yours.

To your success.

Vickie J. Scanlon

www.myaffiliateplace.biz

About The Author

Vickie J Scanlon has a BBA degree in Administrative Management and Marketing. She left the corporate world as an Reports Programmer, to begin her journey as an Internet marketer. Visit her site at: www.myaffiliateplace.biz for free tools, articles, ebooks, and how to info.

This article was posted on January 14

by Vickie J. Scanlon