How I Boosted My Conversion Rate by 33% Overnight

How I Boosted My Conversion Rate by 33% Overnight

by: Rosalind Gardner

Once upon a time, I used to work as an air traffic controller.

As you might imagine, rapid technological advancement requires that controllers do a lot of reading to keep up with, and execute, procedural changes in their work.

As such, the first fifteen minutes of every shift was set aside to review new material in the ‘read and Initialก file, posted since your last day of work.

In addition to operational changes, the ‘read and Initialก contained administrative news on local, regional and national levels.

Some reviews would be easy. Iกd read one short memo about an upcoming retirement party and then Iกd be off to the coffee pot.

However, there were other days when an hour wouldn’t have been enough time to properly digest everything. But you were stuck with only fifteen minutes.

So, how did I make sure I fully understood all the information before sitting down to work on those กinformation overloadก days?

Well, fortunately for me, I had the best crew partner on the planet.

After quickly skimming the notes, heกd tell me all the nitty gritty details. In the telling, weกd both learn and understand the changes better.

I often learned more from hearing him explain what he understood, than if I had read the companyกs legalese a hundred times.

Why is that?

Because I learn best by first hearing information, THEN reading about it.

Knowing that, it surprises me that it took me so darned long to appreciate my friend Shaunกs suggestion that I put audio on my site.

Months after he told me how audio had boosted his conversions and how simple it was to do, I finally took half an hour to prepare a recording.

Incredible!

My sales skyrocketed by 33% overnight.

Iกve heard of conversion rate improvements of over 400 percent, simply by adding an audio snippet.

It makes sense.

Most of us are inherently lazy. Why read when you can listen instead?

Too, printed text isn’t capable of capturing and holding attention like a human voice.

Adding your picture and an กAbout Usก section to your site goes a long way to fostering trust and credibility, but your voice will take it home.

In addition to increasing your conversion rate, audio may also help reduce your email and overall workload.

I use Jay Jenningกs Sonic Memo on my site, and after a review of all the other audio programs out there, I believe Jayกs is the best.

If youกve been looking for an easy way to drammatically increase your siteกs conversion rate, I highly recommend talking to your visitors, using Jayกs technology.

© Copyright Rosalind Gardner, All Rights Reserved.

About The Author

Article by Rosalind Gardner, author of the bestselling กSuper Affiliate Handbook: How I Made $436,797 in One Year Selling Other Peopleกs Stuff Onlineก. To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com.

This article was posted on March 30

by Rosalind Gardner

How To Choose The Best Domain Name

How To Choose The Best Domain Name

by: Jeff Schuman

In this article we are going to look at the thought process you should go thru to choose your domain name.

First of all letกs define what a domain name is.

A unique name that represents each computer on the Internet. (Some machines do have more than one domain name.) The DNS converts the domain name requested by an Internet user into an IP address.

The Domain Name System (DNS) helps users to find their way around the Internet. Every computer on the Internet has a unique address – just like a telephone number – which is a rather complicated string of numbers. It is called its กIP addressก (IP stands for กInternet Protocolก).

But it is hard to remember everyoneกs IP address. The DNS makes it easier by allowing a familiar string of letters (the กdomain nameก) to be used instead of the arcane IP address. So instead of typing 64.65.51.245 , you can type www.teamschuman.com. It is a กmnemonicก device that makes addresses easier to remember.

So what makes the best internet domain name?

First of all don’t pick a name that has nothing to do with your Web site. If you are selling flowers don’t pick a name like apples.com. Picking an oddball name makes no sense and it will just confuse your audience.

Don’t make your new domain name too long. The longer it is the harder it becomes to remember. Can you remember myflowers.com or lookatmyflowerswebsite.com?

Short names are not the way to go either. It is to your benefit to try and buy a domain name that has a few keywords that relate to the topic of you Web site when possible.

Keyword placement when choosing your domain name is helpful as your site develops a higher placement with the search engines. Having the name jeffsflowers.com will do better with a search engine than jeffssite.com. With jeffsflowers.com you know I have a flower website where with jeffssite.com you don’t know what kind of Web site I have.

When registering your domain name in some cases you will need to determine if you want to use hyphens in the name itself. Personally I have found this to be a great way to get a domain name that otherwise my not be available. The domain name myflowers.com might already be taken whereas the name myflowers.com might be available.

Everything I have read says try to get a .com domain name first before going to a .net or .org etc. As more and more domain names are taken this becomes harder to do and I think you are better off getting a keyword rich domain name like myflowers.org than you are to buy a .com domain name like jeffssite.com.

Is buying a cheap domain name a bad idea? Absolutely not. I do it all of the time. I get all of my domain names here:

http://www.godaddy.com

Then I transfer them to my hosting company here:

http://www.teamschuman.com/host4profit.

I can buy a domain name for less than $10 from Godaddy.com and transfer it for free to Host4Profit. This saves me $20 on buying it from the hosting company itself. A domain name is a domain name and you might as well save a little money where you can.

Finding out what names are available is very easy to do. Letกs use Godaddy.com as an example.

Go here: http://www.godaddy.com

Click on the icon for Domain Names

Enter a domain name and see if it is available

They will come back with a list of available names

Decide what one you want and buy it

One last thing to consider. Protect your name by registering multiple extensions (.net, .org, etc.) This deters people from copying your name. For example, if you own myflowers.com you can also register myflowers.net and any other extension thatกs available. As you build up traffic to your site if someone types in an version other than the .com version you can forward it to your .com site and not lose any traffic.

In closing it is important to spend a little time when choosing the best domain name for your website. Try and get some keywords in your domain name. Don’t stop at choosing just a .com version and save a little money by buying a cheap domain name whenever possible as long as it still contains some keywords.

Copyright 2004 Jeff Schuman

About The Author

Jeff Schuman is the creator of several websites. His SitesPlus.Com website is a small business website that contains the best of everything you need to start and run your own small business. Visit it here today:

http://www.sitesplus.com

http://www.teamschuman.com

This article was posted on November 08, 2004

by Jeff Schuman