Website Marketing 101

Website Marketing 101

by: Scott กGearsก

When it comes to website marketing and promotions, you need to start here…

Every website, whether new, old, or just a thought needs to consider the marketing that will be put that website in front of itกs targeted audience. Sounds easy huh? It just takes time, perseverance, and the will to succeed! A budget will help too!

The hardest part is sorting through all the crap thatกs available to (supposedly) help you. Yes, I said crap.

There is a mountain of businesses out there making incredible claims about FREE traffic generation, FREE hits, Mega sales, $20,000 in 3 hours, or worse, for a small fee of $29.95 we can… blah, blah, blah.

Save your money! I have spent enough for all of us.

Following through with our suggestions offers you the most lucrative, ethical, and professional ways to achieve substantial results and still sleep at night. No, you don’t have to go for your wallet, I will tell you about these programs in this article (for no charge). A good education will assist you the most.

If you already have a site, we recommend a Website Analysis.

Before You Build

#1 Have a plan Not just a good idea. Take your idea and formulate a complete plan around your goals. Highlight any USPกs you may have.

#2 Build Metatags into every category page! This is crucial to targeted traffic success with the Directories and Search Engines. You need to be found, not by your company name (only) but by กkeywordsก that the general public would use to find your type of business or service. DO NOT just pick any words, this is critical!

#3 Use those keyword phrases throughout your site or particular page. Reinforce what topic you are addressing within that page (content).

#4 Publish an article or newsletter that shows you are an authority on the topics you cover (or try to sell). Just a spiffy sales letter is not enough. This is also critical in acquiring the email addresses of prospective customers.

#5 Create some banner ads with impact for future partnership advertising. You will use these on your site as well as banner partners you can swap impressions with.

#6 Begin considering what types of businesses or partners would or could compliment your offerings. Start a list.

#7 Important: Create a budget for marketing your website. Yes, there are many things that you can implement for free, however, successful websites HAVE spent money wisely to get them to where they are. Don’t be fooled, you WILL spend money on marketing your website it could be potentially more than what your website costs you to build. The verse goes like this… กBuild it and they won’t comeก. You may have already learned this, and that is why you’re here.

Good luck with your promotions!

Copyright © 19962003

SS and Hyperformance Media

http://www.hyperformancemedia.com

[email protected]

About The Author

Scott is the Founder and Sr. Project Manager for Hyperformance Media.com, a Technology Marketing Company serving online businesses since 1996. His 23+ years of experience in the computer industry will help you succeed. Their website offers free education & resources that will assist any business in successfully marketing their company online.

[email protected]

This article was posted on March 03, 2003

by Scott กGearsก

Paul Penafiel Tells It Like It Is

Paul Penafiel Tells It Like It Is

by: Ofa Morgan

Name : Paul Penafiel

Age : 37

Residence: Vancouver, B.C. Canada

Q) When did you first start out online?

A) It all started in 2000.

Q) Whatกs the main focus, programwise of your promotional activities?

A) Right now, Iกm focussing on building my list through the Life Style Networker leads generating program.

Q) How did you find out about this program and why have you chosen to promote it?

A) I found out about this program while surfing through various surf4hits programs. I just fell in love with this program because it makes sense.

I got sick and tired of being scammed and lied to for so long, that I couldn’t take it anymore, so Iกve decided to start my own optin list to share my experience with other people and so far, itกs very rewarding.

Q) What challenges do you face as an internet marketer?

A) Staying focus is and will always be a challenge as we are bombarded with overhyped ads, new programs popping up every single day plus can’t find the time to promote due to full time work.

My main challenges I face as an internet marketer are motivating, training, educating, convincing people to stay active in your organization.

Other things such as finding quality prospects and leads is also a challenge for me as there are less and less venues to find good places to advertise.

Q) Have you found ways of overcoming these obstacles and if so, what are they?

A) Not really, but I have learned to diversify areas where to advertise, you have to be literally everywhere. Tools such as autoresponders help but I prefer the person to person approach as I get better results.

Q) What advice would you give to someone whoกs just starting out online?

A) Find a good leader to look up to, ask a lot of questions, grab as any tools and resources as possible to educate yourself about everything, from learning basic html to how to write killer ad copy and how to promote online.

But the most important advice I can give to a newbie is start an optin list, period.

Q) Have you found any marketing techniques that really work for you?

A) Yes! For the first time in my internet marketing life, my article got published, horraayy! It felt so good, my first taste of success is sooo sweet.

From that article I received several leads and signups to my LSN page.

The other technique I use in surf4hits programs is I promote to 10 sites, find which ones get the most unique hits in a given week, then buy hits from the program that stands out.

When your credits run out, you do the process all over again as traffic from surf4hits programs fluctuates.

Q) Where can people find you if they want to know more about your business?

A) They can always email me at [email protected] or call me personally on my cell at 6047838725. Iกm also active at various forums especially on Adtactics and LSN.

Q) Internet marketing can be pretty stressful at times, how do you unwind?

A) I play golf at local golf courses or go to my local driving range and just beat the heck on the golf balls and sometimes I play golf in my backyard until my neighbour complains.

Q) Lastly, have you heard any good jokes lately?

A) Woman Says, Man Hears

What a woman says:

This place is a mess! Cกmon, you and I need to clean up. Your stuff is lying on the floor and youกll have no clothes to wear if we don’t do laundry right now!

What a man hears: Blah, blah, blah, blah, CกMON, blah, blah, YOU AND I, blah, blah, blah, blah, ON THE FLOOR, blah, blah, blah, blah, NO CLOTHES, blah, blah, blah, blah, RIGHT NOW.

About The Author

Ofa Morgan is the owner of Blue Moon Offers, a site where you can get free content and product reviews, submit your articles and win a prize for your rantกnกrave. To find out how, visit: http://www.bluemoonoffers.com

[email protected]

This article was posted on September 09, 2003

by Ofa Morgan