Brainstorming! The Key To Wealth

Brainstorming! The Key To Wealth

by: Roy Primm

Advertising executive Alex F. Osborne first coined the word ขbrainstormingข in the early 1940’s. Since then literally millions of ideas, products, services and solutions have been created and improved on.

Every institution from Fortune 500 companies to Universities and Government agencies have used the principle of brainstorming. They’ve use it to create everything from new ad slogans, and medical breakthroughs, to how to get your child to eat more peas.

Fact: For every product in your home or office, chances are a person or group of people brainstormed about it. They brainstormed on how best to create, market, sell, manufacture, advertise, or distribute it. This is how powerful brainstorming is.

One of the best things about brainstorming is that it can be used by anyone. You don’t have to be a C.E.O or army general. You can gain from brainstorming if you’re a housewife, janitor, student or unemployed.

Yes, you can use the principles of brainstorming for the largest project or the smallest project. You can use it to plan a million dollar ad campaign, or use it to plan what you’ll have for dinner tonight.

If you simply follow and practice the following steps you will soon be amazed at the ideas and solutions your fabulous brain will give you.

Before we go any further lets discuss the 7 steps for effective brainstorming sessions.

The 7 Magic Steps For Powerful Brainstorming Sessions!

1. The brainstorming session can be done with one person or one hundred people. The rules are the same. The only requirement is the participants should know or know about the problem, business, product or subject of the brainstorming session.

2. Don’t use critical thinking. Critical or judgmental thinking slows down or kills the creative process at this stage. Because as hard as you may try, you can only think one thought at a time. When your creating you can’t judge and when you judge you can’t create.

3. Keep the session light, loose and free spirited. Humor has been known to help oil the wheels of our creativity. A large portion of our creativity is released through our humor. Watch a comedy, or tell a few jokes before you proceed.

4. Make sure you have a pencil and paper to write down any and all ideas, or if you’re in a group, designate someone to write down the ideas.

5. It’s best to set a minimum length of time or amount of ideas you want to get out of each brainstorming session. Setting a goal helps everyone to focus; it also helps everyone avoid wandering minds.

6. Write down the problem, the goal, or the subject at the top of a piece of paper. For example, ขWays To Attract More Customersข. Next number each idea you or the group comes up with. Write down every idea, the good, the bad, and even the ugly. Remember, the goal is to get as many ideas listed on paper as possible.

7. Next evaluate the most doable ideas and take action.

That’s the 7 tips for effective brainstorming sessions. Follow them and watch the ideas flow.

About The Author

Roy Primm (The NicheMan) has written hundreds of articles on how to create a moneymaking niche. Get the edge on your competition this year read his free report ก14 Ways To Create a Niche and Grow Richก go to NicheBrain.com

This article was posted on January 10, 2004

by Roy Primm

How To Avoid A Business Naming Disaster

How To Avoid A Business Naming Disaster

by: Marcia Yudkin

An entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture with a press release and great industry fanfare. Not three days later, he received the kind of letter business owners dread: a ceaseanddesist request from the lawyer for a company that said the name of the new venture infringed on their trademark. Ouch!

My colleague held emergency brainstorming sessions with his cronies, registered a new domain, announced the name change, only to receive a barrage of criticism from British and Australian colleagues that for them, the new name had negative and even somewhat obscene connotations. He changed the company name and corresponding URL again. Quadruple ouch!

The moral of the story: Names matter. In your inventor’s zeal for getting the technical stuff right, don’t leave a blank for the company name and then pick one at the last minute. Take the time to choose a business name that has these characteristics:

Suggests the content or subject area of your business

Has pizzazz

Makes a positive impression on your target market

Can be easily spelled and pronounced

If the company will mainly do business online, corresponds to an available domain

Is legally available for use

Tips for Brainstorming Names

A comprehensive, free guide to brainstorming a winning company name can be found at www.yudkin.com/generate.htm. Another series of steps to follow are these:

1. Find 810 company names that you like – not necessarily in your own industry.

2. Analyze the type or formation of these names. For instance:

Google, Yahoo – short, sounds humorous

Dr. Pepper, Green Giant – based on a fictitious character

Done Yesterday, Call Caren! – describes a result or says what to do

Speedy Muffler, One Stop Frame Shop – states the competitive advantage

A Quiet Touch, Tranquility Day Spa – emphasizes a feeling

Queen of Clean, A Hire Authority – catchy, uses a meaningful rhyme or pun

Riviera Diamonds, Niagara Well Services – evocative geographical reference

3. Use the patterns of the names you like to think up new names that fit your line of work, target audience, competitive strengths and personal preferences. Always brainstorm dozens of possibilities, not just a few.

4. Run your candidates through the criteria listed above. Get feedback from trusted friends, clients and colleagues. Select your top choice from those remaining.

Checking the Availability of Company Names

The surest way to avoid getting a ceaseanddesist letter is to hire an attorney to do a trademark search. Refer also to these free online resources for business name availability in various Englishspeaking countries:

United States:

http://tess2.uspto.gov/bin/gate.exe?f=tess

About The Author

Marcia Yudkin is the author of 6 Steps to Free Publicity and ten other books hailed for outstanding creativity. Find out more about her new discount naming firm, Named At Last, which brainstorms company names, new product names, tag lines and more for entrepreneurs on a budget, at http://www.NamedAtLast.com.

[email protected]

This article was posted on August 31

by Marcia Yudkin

How To Use Brainstorming To Solve Your Money Probl

How To Use Brainstorming To Solve Your Money Problems

by: Roy Primm

Advertising executive Alex F. Osborne first coined the word “brainstorming” in the early 1940’s. Since then literally millions of ideas, products and services have been created.

Every institution from Fortune 500 companies to Universities and Government agencies, have used the principle of brainstorming.

Fact: For every product in your home or office, chances are a person or group of people brainstormed about it.

They brainstormed on how best to create, market, sell, manufacture, advertise, or distribute it. This is how powerful brainstorming is.

One of the best things about brainstorming is that it can be used by anyone. You don’t have to be a C.E.O or army general. You can gain from brainstorming if you’re a housewife, janitor, student or unemployed.

Yes, you can use the principles of brainstorming for the largest project or the smallest project.

You can use it to plan a milliondollar ad campaign, or use it to plan what you’ll have for dinner tonight.

Practice the following steps. Youกll soon be amazed at the ideas and solutions your fabulous brain will give you.

7 Steps For Effective Brainstorming Sessions

1. The brainstorming session can be done with one person or one hundred people. The rules are the same. The only requirement is the participants should know about the problem, business, product or subject of the brainstorming session.

2. Don’t use critical thinking. Critical or judgmental thinking slows down or kills the creative process at this stage. Because as hard as you may try, you can only think one thought at a time. When your creating you can’t judge and when you judge you can’t create.

3. Keep the session light, loose and free spirited. Humor has been known to help oil the wheels of our creativity. A large portion of our creativity is released through our humor.

4. Make sure you have a pencil and paper to write down any and all ideas, or if you’re in a group, designate someone to write down the ideas.

5. It’s best to set a minimum length of time or amount of ideas you want to get out of each brainstorming session. Setting a goal helps everyone to focus; it also helps everyone avoid wandering minds.

6. Write down the problem, the goal, or the subject at the top of a piece of paper. For example, “Ways To Attract More Customers”. Next number each idea you or the group comes up with. Write down every idea, the good, the bad, and even the ugly. Remember, the goal is to get as many ideas listed on paper as possible.

7. Next evaluate the most doable ideas and take action.

That’s the 7 tips for effective brainstorming sessions. Follow them and watch the ideas flow.

About The Author

Roy Primm (The Niche Man) has written hundreds of articles on the power of a small niche. Learn more of his niche creation secrets that build wealth. To read his free report go to www.NicheBrain.com

[email protected]

This article was posted on April 05, 2004

by Roy Primm