The Pleasures Of a Luxury Watch

The Pleasures Of a Luxury Watch

by: Argentonio Vigilanza

Purchasing a luxury watch that is a good investment.

Many people consider luxury watches an extravagance. To them it makes little sense to spend thousands of dollars on a Rolex or a Cartier, when there are essential payments to be made. The same is true about cars. They say why spend 90,000 dollars on a brand new sports car when a sedan or a station wagon in 9,000 dollars would do just as well. After all, they both have four wheels, an engine, a steering wheel and a gas pedal and they take you where you have to go.

However, luxury watches are different! They serve many purposes. They are precision instruments that are finetuned for perfect accuracy, and give you the right time all the time. Thatกs their purpose, no doubt. But luxury watches adorn the stylish and fashionable wardrobe. Itกs a matter of style. Some people feel naked without a belt, others feel absolutely desolate and deserted without their luxury watches. And it is not about time only. Even if they are surrounded by scores of digital clocks, cell phones, microwaves and other timetelling devices they are ill at ease without their luxury watch.

Aside from their functionality and sharp looks, luxury watches also confer a sense of status on their wearers. A stunning Rolex or Breitling can denote great taste and class every bit as much as a Jaguar or Mercedes. In fact, with the premier foreign car manufacturers diluting their brands with 30,000dollar versions of their classic autos, one could argue that some luxury watches are a greater status symbol than some highend vehicles.

To buy a luxury watch you need a discerning eye. Beauty lies in the eyes of the beholder, and only a true connoisseur can tell the difference. They have a flair for style and quality. They choose their watches with as much care as they would choose a home to live in. They compare brands, quality and prices. They consider various factors such as mechanisms, escapements, complications, dials and many more aesthetic factors like watch bands and bezels. They enjoy looking at various brands as much as they love buying the watch thatกs close to their heart.

So if you want to add some style to your life, think of buying a luxury watch. For one thing, itกs easier to carry around than a luxury car!

About The Author

Argentonio Vigilanza is the owner and webmaster of Fa Watch, a leading Internet directory for watch information. For more watch information and resources, please stop by: http://www.fawatch.com.

This article was posted on August 25

by Argentonio Vigilanza

Great Brands Depend on Attention to the Brand Arch

Great Brands Depend on Attention to the Brand Architecture

by: Richard Cunningham

Do you have the architecture in place to make sure each and every brand contact sends the right message?

Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks perfect and enhances the overall effect of the building.

In the audiobook, ขSound Advice on Brand Marketing,ข author Tom Miller says, ขGreat architecture works because of attention to detail, and great brands depend on the same level of attention.ข Each component of a brand that touches the customer must support and enhance the overall message.

A brand architecture also builds a connection between corporate brands, master brands, product brands, and branded features, which, according to Miller, ขmakes decisions easier when it comes to messaging and graphic design.ข

Miller suggests everyone take a fresh look at their own brand architecture, beginning with a review of all current marketing materials. ขIs the message consistent? Does the look and feel convey the value of the brand? Is there room for improvement?ข Once a brand is viewed as architecture, it may never look the same. Says Miller, ขIt may be the beginning of building your own best brand.ข

Tom Miller offers branding advice each week in the free audio newsletter from What’s Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92

About The Author

Richard Cunningham is a principal of What’s Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

This article was posted on December 20, 2003

by Richard Cunningham

Networked Markets Are Democratic, Structured Marke

Networked Markets Are Democratic, Structured Markets Are Republican.

by: Bob King

Today I was checking out Michelleกs A Small Victory. There are threads on selfpublishing that mutated into a dispute about trolls, who was a troll, and whether linking to Little Green Footballs was as กunnuancedก as linking to กDemocratic Underground.ก
At one point a troll popped up and I had to blogroll him! The Troll Patrol. Itกs protected troll habitat, and of course I had to say that, daring them to do their worst. and taunting them with my Trolls Unlimited Cafepress Section
And then I commented a couple of threads at Michelleกs, making the point that she might wish to use cafepress to publish a book sheกs working on and should probably have teeshirts with the Best Bon Mots of the Day. To show that Zazzle.com was the way to go there, I posted this:
Ok… now, is this trollery, shrewed marketing, editorial comment or what?
Well, itกs all of the above and a new clue about the new networked economy.
Iกve made the point before that money is in a way simply Representative of ideas in motion just as are goods and services.
Zazzle.com and Cafepress.com are two examples of new, consumercreator driven media the antithesis of topdown marketing models. They are viral, marketed between friends and among interest groups and can be intensely topical. Thereกs no investment barrier. I create artwork or write words, and I กsellก those images and words. The company merely puts the images on the chosen media, and they make their money on that.
They are both making MORE money by realizing that they do not have to shape the tastes and opinions of their consumers. And as I stated in Jump on the Cluetrain that means people are the new brands.
Michelle is a brand. I am a brand. Tacitus and Dkos are brands.
But the traditional brands for peas and pajamas and politics those are in deep, deep trouble.
The vast uncommitted center in the upcoming election will not be voting for a republican or a democrat. They will be voting for either the George Bush brand or the John Kerry brand neither of which bears a great resemblance to the traditional, bland and homogeneous image of their respective parties.
And itกs worth checking out how people are playing on those brands:
Anti Bush activists are vitriolic.
Pro Kerry can be summed up as กbeing praised with faint damns.ก
Pro Bush is almost all antibush, with a few genuine items that prove that those few that are for bush and are on Cafepress are somewhat conventionalminded, humorimpaired, or just plain freakynuts.
Iกm interpreting this as being simply that social conservatives view this sort of venue as sheer anarchist chaos with no focused central message.
And it is an antiathoritarian venue for sure, because (with certain vague and tiny limitations), you can say whatever the hell you like on a Cafepress product, and benefit by it or not. The market determines if anyone gives a damn about your กbrandก of speech.
As Papa Heinlein observed; กMoney is the sincerest form of applause.ก

About The Author

Bob King writes regularly for Graphictruth.com and Wall/Fire eZines. He can be reached by email at [email protected].

This article was posted on July 12, 2004

by Bob King