Viral Marketing with a Powerful Twist
by: Floyd Tapia
What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . .
Okay, Iกll stop teasing you. . . But what IF those extra leads and visitors cost you NOTHING? Let me tell you a story a friend of mine named Paul Galloway shared with me…
The Brilliant Webmaster
Once upon a time, not too long ago in a nearby web land, there was a business owner looking for a way to increase visitors to his website AND a way to increase his subscribers. (Sound familiar?)
He and his webmaster came up with a simple but brilliant idea. They had some software developed to help them implement this viral idea, and then they launched the new campaign.
In just a couple of months, his website had received tons of visitors (including lots of REPEAT visitors) and almost 49,739 subscribers from this promotion.
In fact, by setting it up properly, your persubscriber cost could be ZERO. Zero cost? What a beautiful end to this story. What was this powerful secret?
Surprisingly, this wasn’t a กnewก concept like all the gurus brag about with their brand new, super secret, monumental discoveries.
No. Interesting enough, youกve almost certainly seen the กcomponent partsก of this system in other places.
What made this idea so brilliant was to combine two existing traffic devices and add a ‘twistก and this powerful twist is where the super viral effect is born.
Okay, itกs almost redundant to say this but everyone knows that they should try to build a list of customers to be truly successful. But try this…
The two กcomponentsก are a ‘tell a friendก program and an online contest. What? Is that all? Well try this on for size. Oh, Iกll get to the ‘twistก in a second…
Viral Marketing with a ‘twistก
Start an online contest, drawing, etc.
Let the contestants know that by entering the contest they’re also subscribing to your publication.
On the contest form, put a referral or tell a friend box where contestant can enter friends and business associates so that they will be sent an invitation to enter the contest.
But here comes the really good part… NOW we’re going to add a ‘tWISTก to maximize your results.
Let the contestant know that every person they refer to your contest, they will get an additional entry as well. This is part of the powerful twist.
Second part of the twist: After they submit the form, give them a URL where they can check to see the กfront runnersก in the contest.
These last two items are what makes this so powerful. You give your contestants an extra incentive to refer more and more of their friends and a way to track their standing in the contest.
Do you see how this taps into your visitorกs triggers of greed and competitive nature? Hereกs an example of a real contest:
http://contestofthecentury.marketingvault.net
If you take the time to set this up properly, you too may cause an avalanche of quality traffic and subscribers to your site.
I can’t say enough about the importance of putting this unused, yet lucrative marketing technique into action. This IS viral marketing with a powerful twist at its best.
To get additional information on how you can create your own traffic tidal wave using this simple but brilliant super viral feeding contest. Send an email to: [email protected] Do this before your competition jumps all over it.
About The Author
Floyd Tapia is an author, business consultant and Internet marketer. His critically acclaimed newsletter: The Tapia Report offers clear cut answers and provides the latest information on the Internetกs newest and sometimes controversial marketing techiques. http://ultimatetrafficjam.com/tapia_report.html
This article was posted on September 22, 2003
by Floyd Tapia