Getting Noticed!

Getting Noticed!

by: Sue and Chuck DeFiore

One of the best ways to get your name out in your local community is to become a sponsor. A few hundred dollars gets your company name on little League caps; a little more, perhaps an ad at a roller rink. Donate money or materials to the local parade or a float. This buys goodwill and is great selfpromotion. If you provide a service donate that. For example, when we operated a word processing business we offered to do resumes for free for those out of work. If you are a hair stylist, offer to cut hair free to senior homes, or for children. If you run a pet related business offer some free products or service. Every business has something they can provide for free,even if it is only your time.

Be sure when you do something of this type to alert the local media. They love talking about what local businesses are doing for the community. However, do this sparingly. Don’t over use it or it loses its effectiveness.

In todayกs business arena setting up a web site is a must. For most businesses you don’t need anything fancy just a couple of pages which includes contact information, location and what your company policies are. For example, some background information on you (associations you belong to, educational background, qualifications). If you have some testimonials, this helps also. If you provide a newsletter, let folks know how they can receive it. You can also provide directions to your business, put specials on your website that you are running for the month, week or any time period you choose.

Brochures are another excellent way to get your name out there. Highlight your businessกs benefits to create copy that sells. Be sure however to make the content interesting and draw the reader in and motivate them to do business with you.

When you combine effective content with an easytoread, eyecatching design, your brochure will become a hardworking partner that will help you win the customers you need to start your company out right.

Another great way to get your name out and to tell your customers what you do is to use a Newsletter. Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format, they’re often infused with more credibility than traditional brochures. If your newsletter is little more than blatant selfpromotion, however, itกs likely to hit the wastebasket before it hits your targetกs desk.

We have given you a number of ways to get your name out there so start promoting yourself!

Copyright DeFiore Enterprises 2002

About The Author

Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 17 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our FREE กhow toก Home Business Solutions Digest, itกs like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com

coaches@homebusinesssolutions.com

This article was posted on September 09, 2003

by Sue and Chuck DeFiore

Website Marketing 101

Website Marketing 101

by: Scott กGearsก

When it comes to website marketing and promotions, you need to start here…

Every website, whether new, old, or just a thought needs to consider the marketing that will be put that website in front of itกs targeted audience. Sounds easy huh? It just takes time, perseverance, and the will to succeed! A budget will help too!

The hardest part is sorting through all the crap thatกs available to (supposedly) help you. Yes, I said crap.

There is a mountain of businesses out there making incredible claims about FREE traffic generation, FREE hits, Mega sales, $20,000 in 3 hours, or worse, for a small fee of $29.95 we can… blah, blah, blah.

Save your money! I have spent enough for all of us.

Following through with our suggestions offers you the most lucrative, ethical, and professional ways to achieve substantial results and still sleep at night. No, you don’t have to go for your wallet, I will tell you about these programs in this article (for no charge). A good education will assist you the most.

If you already have a site, we recommend a Website Analysis.

Before You Build

#1 Have a plan Not just a good idea. Take your idea and formulate a complete plan around your goals. Highlight any USPกs you may have.

#2 Build Metatags into every category page! This is crucial to targeted traffic success with the Directories and Search Engines. You need to be found, not by your company name (only) but by กkeywordsก that the general public would use to find your type of business or service. DO NOT just pick any words, this is critical!

#3 Use those keyword phrases throughout your site or particular page. Reinforce what topic you are addressing within that page (content).

#4 Publish an article or newsletter that shows you are an authority on the topics you cover (or try to sell). Just a spiffy sales letter is not enough. This is also critical in acquiring the email addresses of prospective customers.

#5 Create some banner ads with impact for future partnership advertising. You will use these on your site as well as banner partners you can swap impressions with.

#6 Begin considering what types of businesses or partners would or could compliment your offerings. Start a list.

#7 Important: Create a budget for marketing your website. Yes, there are many things that you can implement for free, however, successful websites HAVE spent money wisely to get them to where they are. Don’t be fooled, you WILL spend money on marketing your website it could be potentially more than what your website costs you to build. The verse goes like this… กBuild it and they won’t comeก. You may have already learned this, and that is why you’re here.

Good luck with your promotions!

Copyright © 19962003

SS and Hyperformance Media

http://www.hyperformancemedia.com

ss@hyperformancemedia.com

About The Author

Scott is the Founder and Sr. Project Manager for Hyperformance Media.com, a Technology Marketing Company serving online businesses since 1996. His 23+ years of experience in the computer industry will help you succeed. Their website offers free education & resources that will assist any business in successfully marketing their company online.

ss@hyperformancemedia.com

This article was posted on March 03, 2003

by Scott กGearsก

Innovative Business Use of RSS as a Technology

Innovative Business Use of RSS as a Technology

by: S. Housley

RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and the feedกs content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader.

While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring email open rates, clickthroughs and conversions, Internet users are fighting to gain control over the content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.

What is the enclosure tag?

RSS 2.0 is quickly becoming the definitive RSS standard, all because of its support for the enclosure tag. The enclosure tag is an optional field in the RSS 2.0 specification that allows the feed publisher to include a link to a file. The file can be just about anything. Businesses have seized the opportunity, including tutorials, streaming audio lectures, PDF proposals, Power Pointâ„¢ presentations, podcasts of sales meetings, and advertising portfolios among other traditional uses for RSS.

Many businesses have yet to realize the potential hidden in the enclosure field. The implications and power of how RSS can be used is really aweinspiring. Consider the following business uses for RSS:

PDF Documents Consider broadcasting meeting agenda notes or documentation as a PDF included with a feed, allowing interested individuals to access information without having to deal with cumbersome email attachments.

PPT Presentations Presentations can easily be distributed in a feed enclosure. The added benefit is that presenters using Power Pointâ„¢ will not have to lug their notebook to a meeting to present they can manage the presentation from an iPod or similar handheld that reads RSS feeds.

Video Video or streaming video are both possible via the enclosure field. Have lectures or even political debates come to life with the added video component.

Audio Audio content does not mean that feeds are limited to your favorite songs. Podcasting is the coined term for audio content contained in a feed and can include language instruction, talk shows or editorials.

Images Imagine realtors using the enclosure field to display photos of homes to interested buyers. Now they can carry a lightweight catalog with them to show potential buyers at a momentกs notice.

Downloads Consider an information technology department in a large corporation conducting proprietary software updates, including executables or zip files in the enclosure field which allow users to update the software at a convenient time.

Feedreaders are playing catch up

RSS news aggregators were initially designed to receive textbased content. As users find outsidethebox uses for RSS, developers of RSS readers are struggling to release new versions that support the enclosures businesses are eager to use.

FeedDemon, a popular RSS reader, has recently added support for every type of enclosure in their latest release. They have created a safe list that can be customized to include specific types of file types like PDFs. This will automate downloads of files that are deemed กsafeก. This was clearly designed with security in mind, to prevent automatic downloading of executables.

Businesses are revolutionizing RSS as a communication medium. While some traditional businesses are struggling to include monthly newsletter summaries in an RSS feed and reap the benefits of RSS, other innovative businesses are adopting incredibly creative uses for both internal and external corporate communications.

About The Author

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

sharon@notepage.net

This article was posted on March 08

by S. Housley

Take The Path Of Least Resistance To Success

Take The Path Of Least Resistance To Success

by: Dean Phillips

Itกs been said time and again that 95 percent of all online businesses fail. I don’t know how accurate that statement is, but if itกs anywhere close to the truth, I know the reason why. Besides being woefully unprepared and under financed, too many online businesses try to reinvent the wheel.

In other words, instead of applying sound, proven advertising and marketing principles, most online businesses never even bother to learn the basics. Instead of focusing on what people are actually buying, too many online businesses try to forcefeed people new products and ideas.

Now, thereกs absolutely nothing wrong with trying to be a pioneer. And thereกs certainly nothing wrong with trying to come up with the next กbig thing.ก But before you even attempt to undertake something of such magnitude, you really have to know what you’re doing. Itกs not nearly enough to have deep pockets. The กDotcom Bombก proved that.

And unless you have the kind of marketing expertise that is required to กfinesseก people into trying something new, I recommend you take the path of least resistance.

Blazing new trails usually requires a great deal of luck, money, creativity and marketing expertise. The kind of resources that, quite frankly, most companies just don’t have.

And even if they do have the resources, thatกs still no guarantee of success.

Thatกs basically why so many dotcom companies are dropping like flies. And will continue to do so. To be sure, there have been many, many great success stories throughout history, regarding new and groundbreaking products. The กlove drug,ก Viagra is a perfect example of one such current product.

However, generally speaking, youกll incur fewer risks and make a lot more money if you just sell whatกs HOT!

So, whatกs the hottest product currently being sold on the Internet? Information, my friend, information. And while itกs true sex sells, information has always been king and probably always will be.

The best thing about information is that it comes in a variety of forms. Be it ebooks, software, ezines, disks, newsletters, reports, whatever. Just select a form of information that interests you, learn everything you can about the product and promote the daylights out of it!

If you would like to start selling information, the fastest, easiest and least expensive way to get started is with affiliate or associate programs. If you’re not familiar with the term, it basically means that you sign on to sell someone elseกs product or service for a percentage of the profits.

Most affiliate programs are free to join. Whatกs great about affiliate, or associate programs (as they’re sometimes called), is that they’re completely handsoff.

You don’t have to concern yourself with inventory, shipping, collections, customer complaints, followup or anything else. Everything is taken care of for you by the company (or companies) with whom you choose to affiliate yourself. All you have to do is advertise and promote their product or service. You can check out hundreds of affiliate programs at the following Websites:

http://www.associateprograms.com

http://www.affiliatesdirectory.com

http://www.clickbank.com

Itกs a great way to make money online without the financial dangers of being an Internet pioneer!

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@letsmakemoney.net

Make Money Online! Internet marketing expert, Dean Phillips will teach you how to make money online, starting today…Guaranteed! For details just visit my website.

Website: http://www.letsmakemoney.net

This article was posted on September 29, 2004

by Dean Phillips

Focus On The Positive Side of Internet Business

Focus On The Positive Side of Internet Business

by: Jack Humphrey

A great series of articles showed up in this weekกs Time Magazine focusing, for a change, on happiness and its effects on us physically and mentally over time.

Many studies are finding that the left prefrontal lobe of the brain is most active when people are at peace and happy. ‘the Biology of Joyก Michael D. Lemonick, Time January 17. The article points out encouraging evidence that a positive state overwhelms negativity in our lives and generally leans toward a healthier, more productive life.

So I began thinking about how a lot of reporting and focus on the negative aspects of doing business online in the last year might have an affect on a new business ownerกs success rate.

If the body is healthier because of a positive, happy mental state, is your business better off when you keep your eye on the incredible possibilities and opportunities of owning and operating a business online?

It stands to reason that if you read only articles that talk about how hard things are getting for online marketers, you won’t be very gung ho to progress with your business out of sheer dread over facing those obstacles.

But Iกd like to take a step back from the micro problems of the day (there will always be obstacles to overcome) and program your left prefrontal lobe for success in your internet business.

When people talk about problems we all face as internet business owners, the problems and their กweightก compared to other problems in our world need to be put into perspective.

Yes, while there are obstacles in the way of any success story, on or offline, that is not the point. The point is that we are in the midst of a universal expansion of business and commerce online. And having a successful online business beats out anything else for the freedom and independence owners of such businesses experience.

Fact: There is pure, golden opportunity running rampant on the internet. The internet boom is not over it hasn’t even truly begun. We are in an infant state of technology and new problems for online businesses meet new solutions at lightening speed over any other form of business known to man.

We always see statistics of how many businesses fail compared to those who gain measurable, enduring success. How odd that we focus on the negative without proper perspective.

Did you know that the number of people starting businesses is so large that you could take away 90% of the กfailuresก and the 10% that is left could be shoved (barely) into a mega sports stadium where money rains down on the crowd heavily and constantly?

I know people making a living on Ebay and others who are making over $200,000 a month from their homes. Little oneperson operations with massive incomes, low overhead, and true freedom that relatively few people ever experience in life.

But a lot of people who would be great at an online business never really see success because of the perception that online business is somehow harder than what they are doing now. How wrong that is! A change in perception is in order.

Isn’t it easier to picture yourself being able to walk right into a massive sports arena where tens of thousands of people are enjoying moderate to massive success, rather than picturing how hard it would be to be the 10% (of what?) that succeed?

When you hear someone say ก97% of new businesses fail to make a dimeก you need to say ก97% of HOW MANY new businesses?ก

Factor in that most people call themselves a business and have no business doing so. Figures like the above are results from anyone and everyone who has ever joined a network marketing company or filled out surveys for money. Those aren’t real businesses simply because they filled out a form to join something.

So take heart. Creativity, hard work, and a positive outlook on the plethora of opportunity that presents itself daily on the net should encourage anyone with drive to further their online business goals.

Keep your left prefrontal lobe buzzing with all the positive aspects of doing business online. Remember that virtually anything you do online is better than working most real world jobs from factory work up to corner office puppet master.

The freedom and opportunity is what itกs all about. Never forget that! The alternative is unthinkable.

Copyright 2005 Jack Humphrey

About The Author

Jack Humphrey is CEO of http://WebFoxMedia.com, a marketing consulting firm with offices in the USA and Australia. He is also the author of Power Linking, a guide to marketing your website at http://powerlinkingprofits.com.

This article was posted on January 13

by Jack Humphrey

Make Them an Offer They Can’t Refuse!

Make Them an Offer They Can’t Refuse!

by: Denise Hall

Every netrepreneur knows that the most important aspect of building a business is responsive leads. Whether you publish an ezine or just send occasional sales letters via email, if you don’t get a good response, you won’t have a profitable business.

The old saying, กYou can lead a horse to water, but you can’t make him drinkก applies here. You can send offers to your prospects, but you can’t make them buy.

So how do you turn those prospects into buyers? How do you get them to read, not just skim or delete, your ezine or sales letter?

Make them offers they just can’t refuse!

Offline businesses frequently have กBuy one, get one freeก specials. Or กBuy one, get one 1/2 off.ก Or ‘today onlyก sales.

Online businesses need to use those same marketing principles. While the rules on the internet are a bit different than offline marketing, many of the same concepts can be applied with the same results.

How many times have you seen an item on sale that was tempting, but you wanted to think about it before handing over your money? By all means, think about it, especially if itกs a large purchase. But if the special is only for ‘todayก or ‘this weekendก, youกll have to decide a little faster, won’t you?

Have you noticed that the checkout area at stores always has candy bars, magazines and other inexpensive items on display? Those candy bars sure look good, don’t they? The headline on that magazine makes you want to read the article, doesn’t it?

Those items are put there on purpose so youกll buy something else while you wait in line to pay for your other purchases. Itกs called กimpulse buying.ก Retailers have used it for years.

Another offline marketing tactic is กloss leaders.ก Retailers advertise an item at or below cost to get customers into their store. Once the customers are there, theyกll normally buy more than just the advertised special.

So the retailer takes a loss on one product to sell other products that will bring profits. Pretty clever, huh?

These concepts can, and should, be used for online businesses. Offer your customers a freebie or second item at half price with their purchase of any product at regular price. Or 25% off ‘today Onlyก on one or more of your products.

Customers like to shop for bargains, but on the internet your website, ezine or sales letter can get lost in the vast array of reading material potential customers see everyday.

Make your offer stand out. Your customers will want that candy bar if it comes with a second one for half price. Theyกll need your newest product if they get one of your other products for $10 off the regular price.

So dare to make them an offer they can’t resist! Your customers will get a great deal and youกll have more sales.

About The Author

Denise Hall is the publisher of Home Business on a Budget Newsletter. She specializes in free and low cost tools and resources to help netreprenuers start and build their businesses on a tight budget. To subscribe to her newsletter

mailto:home_business_on_a_budget@rapidreply.net or visit

http://www.homebusinessonabudget.com

dmh0226@voyager.net

This article was posted on June 25, 2003

by Denise Hall

Learn To Embrace Failure

Learn To Embrace Failure

by: Lisa Saylor

Failure is a must to succeed in business and in life. So often we are told we can not fail, it’s a bad thing. From the time we start to school, till we go to the here after, fail, that 4 letter word is a bad thing. It is almost like a curse. My question is how do we learn and continue to grow if we don’t fail? How do we succeed in business if we don’t fail?

I started my first Home Based Business 2 years ago. I invested over $6000 just for the web site and the 10 mentoring sessions. That was on top of the $250 initial fees for set and a merchant account, that doesn’t include all the little fees (no one expects). What I received for this was an online store, web site, 2000 free useless hits, link exchanges (that I had to pay for and didn’t need to) and oh yes the useless mentoring sessions (that didn’t teach me anything). I worked hard on this site for 6 months (which doesn’t seem like a long time), except they told me I would be able to make back all my invested money in the first 3 months. I made nothing, and eventually lost over at least a $7000.00 before I decided to shut it down. To top it all off the company I went through gave me a hard time about shutting down the site and my merchant account. I had failed miserably. You would have thought that I would have been angry and upset, and initially I was. I received the ขI told you soข looks, the rhetoric 9 out of 10 businesses fail etc. when I told people my business had failed.

But what no one realized is that I had learned so much. Not only did I learn what not to do, I also learned, that regardless of my business ขfailing,ข that I loved the ownership of it and that no matter how many times the business didn’t pan out that I would continue to learn, grow, and to build businesses.

So since then I have looked over other online businesses, done background research, and have started another; that I am happy to say seems to be doing well. By failing, all that did was whet my appetite to do it again. 9 out of 10 businesses fail, but it is the 1 time that it doesn’t fail that I am after. So, when you look at your failures, look at them as a way to succeed, that has given you a wealth of knowledge and that knowledge is what you need to succeed in life and in business.

About The Author

Copyright 2004 Written by Lisa Saylor Author. Lisa has a business site about online business opportunities and articles at http://www.homebasedbusiness4all.com and has a online store and business opportunities at http://www.moreinfo247.com/8757740.

lisa_saylor1@hotmail.com

This article was posted on October 14, 2004

by Lisa Saylor

Tips for Curing Bad Customer Service

Tips for Curing Bad Customer Service

by: David Bell

Bad customer service is everywhere these days — unmanned front desks, surly servers, clueless staff, employees talking on the phone, and managers who refuse to acknowledge a customer. It’s no longer an exception … poor service has become the norm.

In an alltootypical scene, a customer walks into a retail store with a question about where to find a product. The employee, who is busy and doesn’t want to be bothered, gives the customer a curt answer and continues what she is doing without even looking the customer in the eye. The customer persists, so, with obvious annoyance, the employee begrudgingly turns around and points the customer in the general direction of the product’s location. Instead of buying the product, the customer leaves the store, frustrated, vowing to never return.

Most business owners and employees recognize this as a classic example of bad customer service. And yet, this scene is repeated endlessly in modern society. Negativity breeds negativity, and eventually, nobody is happy.

ขNever, never, never ignore a customer,ข says Art Waller, Regional Department Head for Utah State University. Waller provides tips on how to improve customer relations, a vital segment of any business.

ขIt’s important to be accessible,ข Waller said. ขEverything is an interruption. A phone rings, someone comes into an office, that’s an interruption. But if a customer is right there, do that first. That’s why you’re there.

One of the single most important aspects of a successful business is good customer service. Waller cited recent findings in customer service. A typical business only hears from 4 percent of its dissatisfied customers. The other 96 percent quietly go away. Of this 96 percent, 68 percent never reveal their dissatisfaction because they perceive an attitude of indifference in the owner, manager or employee.

Waller said this statistic is particularly dangerous for businesses because if a dissatisfied customer can’t express their complaints to a business, they’ll express them through other outlets such as friends, neighbors and family. A typical dissatisfied customer will tell eight to ten people about their problem. One in five will tell 20.

ขIt takes 12 positive service incidents to make up for one negative incident,ข Waller said. ขSeven out of ten complaining customers will do business with you again if you resolve the complaint in their favor. If you resolve it on the spot, 95 percent will do business with you again.ข

Waller said these statistics speak to the importance of taking action. Often an employee perceives dissatisfaction in a customer, but chooses to ignore it and hopes that the problem will go away. However, if the customer then goes away with the problem, the customer will likely never return to the business. This trend is what hurts businesses more than anything.

ขWe don’t have the ability to keep people that are already happy with our product,ข Waller said. ขThe average business spends six times more to attract new customers than it does to keep old ones. Yet customer loyalty is in most cases worth 10 times the price of a single purchase.ข

The first step is recognizing tendencies toward bad customer service. But how do businesses improve their overall customer service? Waller offered some basic tips:

Like what you do

ขIf you don’t love what you do, get the heck out,ข Waller said. ขIf you love what you do, it will be evident and people will know it.ข

People who have a bad attitude about what they do will reflect their attitude onto everyone around them, including customers. Like most everything in life, good customer service always comes back to attitude.

ขIf you believe your customers are a pain in the butt, guess what — you’re right,ข he said. ขWhat you say, what you do, and what you think are the same thing.ข

Learn to adjust your perception

Because good customer service depends on a good attitude, a bad attitude will surely diminish any facade of friendliness. Waller recommends that employees analyze what is causing their negative outlook and make a conscious effort to change, rather than cover it up with a false smile

ขHow do you change a belief of certainty?ข Waller asked. ขYou take out references and change it. Over time, it changes that belief system.ข

Establish Rapport

Customers will do business with people they like. Employees gain this approval by establishing rapport, or a positive connection, with a customer. Rapport can be established by simple gestures such as calling a customer by their name, recognizing mutual interests, asking questions, and making eye contact. The customer instantly recognizes the employee as someone who cares about their wellbeing, and is more likely to do business with the company,

ขWon’t you spend more money to go to a car dealership where you’ve been treated well?ข Waller asked. ขDevelop a genuine interest in and admiration for your customers.ข

So what happens when an employee doesn’t establish rapport? The customer automatically meets that employee with more suspicion, which leads to distrust, which leads to potential conflict.

Avoid a standoff

Many times businesses find themselves locked in an argument with a complaining customer that becomes impossible to resolve. Waller said the way to prevent this is to avoid the argument in the first place. His advice is to step back, analyze where the customer is coming from, and form a solution from their standpoint, not yours.

ขI never fought with them,ข Waller said. ขIn fact, I went into a dance with them. You’ve got to dance with them. You have the empathize, and get into their world.ข

Be reliable, be responsive and be credible

Local cable and utility companies are a prime example businesses that do not possess these qualities, Waller said. When a customer calls up in need of service, they give vague ideas of when they’ll be there (ขsometime between 9 a.m. and 4 p.m.ข), sometimes don’t show up at all, and are generally indifferent to customers’ concerns. Because of this behavior, they have lost nearly all credibility in the public eye.

On the other hand, businesses such as MercedesBenz, Ritz Carlton Hotels, and Disneyland have all gained reputations for immaculate customer service, where employees are always nearby to cater to customers’ every need at any time. These businesses gained this reputation with years of training their employees to put the customer first.

ขThe customer’s perception is everything,ข Waller said. ขPeople pay for peace of mind. They want security, integrity, and the assurance that if there is a problem, it will be promptly handled.ข

All of these tips come down to the platinum rule, or to ขtreat people like they want to be treated.ข This rule takes the Golden Rule a step higher, forcing the employee to assess exactly what the customer wants and act accordingly, not just act as they would want to act in the same situation.

ขYou can’t reach everyone the same way,ข he said. ขYou don’t deal with reality. Nobody does. We deal with our perception of reality.ข

Waller said any attitude in good customer service fits in the ขas ifข clause. Always act ขas ifข you are the only personal contact that the customer has with the business, and behave ขas ifข the entire reputation of the business depends on you.

ขThe ‘as if’ clause puts you where you need to be,ข Waller said. ขThe bottom line comes down to relationships and how you treat others.ข

I hope this helps in your future marketing decisions.

About The Author

David Bell

http://www.wspromotion.com/

Advertising research and development center

This article was posted on April 09

by David Bell

Tips On How To Earn Money With a Home Business

Tips On How To Earn Money With a Home Business

by: Jim Noel

Everyone wants tips on how to earn money with a home based business. It never seems to amaze me that a lot of people with a work at home business are not earning some money.

When I got to question a few of these people about why they are not earning any money, I found out why!

People, you have to do something to earn something! Just because you have joined a MLM or affiliate program, don’t think just by sitting back you will earn some money. NOT TRUE!!!

So I have tried to make it easy on these people by coming up with the necessary things you need to do to earn money from home.

If you honestly do these things, and still don’t make any money then maybe a home business is not for you. But you need to be honest about this and put out the effort.

1. When you first start with a work at home business, set out at least an hour a day devoted to your business.

2. Spend the first day advertising your business on the free classified websites, there are literally thousands of these sites to advertise on.

3. If you have a website for your business, then spend day 2 submitting your website to all of the search engines, Yahoo, MSN, Google, AOL, etc.

4. Day 3 start submitting to ezines, this is a very good way to promote your business.

5. Day 4 start by writing an article to use in the yahoo groups. And with this article your can promote your website at the end of the article.

6. Day 5 submit your business to the various business message boards, there are lots out there that let you post an ad for your home business.

7. Day 6 you will want to start advancing up and checking for ขLeadsข that are interested in starting a home business. When you find a good source you will want to start emailing them. To do this you will want a good auto responder to handle the high volume of emails.

8. Day 7 you will want to start this process all over again.

You can do these steps in any order, but remember persistence is the key. Spend an hour a day for the first 30 days on these 7 items. Each day promote your business in a different way.

Within 30 days you will start to see the rewards of your work that you only spent 710 hours a week on!

Further more don’t expect to get rich overnight. The businesses offering ขpie in the skyข so to speak do yourself a favor and stay away from those type of offers.

Do yourself a favor when you get involved with a work at home business. You owe it to yourself to give it an honest try. Nothing will happen, if you don’t do anything.

Copyright 2004 Jim Noel

About The Author

Jim Noel has 2 very successful online businesses that he has been operating for over a year now. Mr. Noel has the knowledge and knows how to promote and to generate a nice profit off of his 2 online businesses. If you would like to know more about 1 of his businesses, just click on the link below.

If you like more information go to http://www.workingfromhomebiz.net

This article was posted on December 01, 2004

by Jim Noel

The Never Ending Spyware Story

The Never Ending Spyware Story

by: Doug Woodall

It’s been with us since 1993, it’s gotten more intrusive, more complicated. It’s created a whole ecosystem, so to speak.

A person sits somewhere, writing a new virus, a new application of Spyware. It is put onto the Internet and AntiVirus and AntiSpyware vendors begin to develop definitions to combat it, maybe even to stop it permanently. These fixes are incorporated into the new versions of the software they sell, or distribute as freeware. Existing companies, businesses, and users struggle to keep up with what to use, overwhelmed, their lifeline to the Internet depends on it.

In this portion of the ecosystem you have; The end user. YOU! Your Internet Provider, Hosting Service, ect. The businesses on the Internet, all of em. The existing companies and vendors providing the AntiVirus and AntiSpyware Programs. Adding to this ecosystem, new companies start up to get into the rapidly exploding business, marketing their own software. More additions occur as new businesses start up to sell the software the companies have produced. New and old online users buy upgraded and new software to try and protect their personal information from being stolen.

Interlaced into all the above is the knowledge required to know how to protect ourselves with the basics. A hardware or software Firewall, AntiVirus and AntiSpyware.

Whew! Ok, rest.

Point to ponder while resting. Recent eWeek.com tests reveal that some Vendors are failing to provide solutions when it comes to finding and permanently destroying Viruses and Spyware. Rested?

Then let’s look at it from another angle shall we? Without the person somewhere in the world writing the virus or Spyware, there would be no need for the person that is writing the program to combat it. There would be no need for the company that employs the person writing the programs to combat the virus or Spyware. No need for the Businesses that sell the programs the company markets. Still with me? Good. And finally, No need for the user, you, to protect yourself.

I hope this lil exercise has proved informative. Take Care.

About The Author

Doug Wood all has a web site at http://www.spywarebiz.com.

There he provides free information and recommended products to combat Spy ware.

He is a member of the IWA (International Webmasters Association).

Article edited for proper content by Wendy McCallum.

Permission to copy ok as long as about author info remains with article.

Copyright 2005 SpywareBiz

spywarebiz@comcast.net

This article was posted on September 11

by Doug Woodall

Your Website on My Forehead

Your Website on My Forehead

by: Jon Castle

People are so focused on promoting their websites on the web nowadays that many are overlooking the original marketing medium—the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not thousands of years—what cavemen used to sell I have no idea—but the point is still valid. Business promotion existed long before the internet. So what methods of marketing in the ขrealข world can an online business owner apply to the cyber world?

One extremely effective method is brand marketing through merchandise. Think about it—before the web existed, how did businesses like real estate companies market their brands? One way they did it was to give stuff away—a marketing trick that is still being applied effectively today. How many pens, pencils, and magnets do you have lying around the house, stuck to the refrigerator, placed behind your ear—wherever—that bear some company’s logo or name? If you have ever worked in an office environment doubtless you would have noticed several different slogans on a hodgepodge collection of pens (some that might even still work) and pencils collected over time from seminars, informational fairs, trade events, etc. Brick and mortar businesses are doing it, so why aren’t you?

If you don’t want to market your website on writing utensils or magnets you have several alternatives. Other products that work well for marketing include coffee mugs, travelandgo cups, mouse pads, bumper stickers, key tags, and stress balls. Let’s not forget another great place to show off your website—on your body! No, I’m not talking about taking drastic measures like tattooing your company URL on your forehead. Clothing advertisements are the name of the game. Clothing is a wonderful way to advertise your website, especially if you have a funny slogan or eyecatching logo. You can have your website address printed on hats, shirts, umbrellas, tote bags, and all sorts of wearable accessories. The best thing about advertising on clothing is that the advertisement is mobile—it goes wherever you go. The next time you get dressed to go out why not wear something that promotes your business? Don’t forget that you can give away things as well—imagine a hundred walking billboards for your website!

There are plenty of companies that will apply your brands to products. The cost is cheap and the rewards can be high, so what are you waiting for? Look through your local phonebook or do an internet search for companies that print to merchandise and then go get branding!

Copyright 2005 Jon Castle

About The Author

We are each a single drop of rain strafed by the wind to merge with other droplets and thereby form an ocean. For more unconventional home business wisdom, home business opportunities, and more please visit Jon Castle’s website http://www.AmericanHouseDad.com.

Copyright 2005 Jon Castle

This article can be reprinted freely as long as the author bylines are included and it is published in its entirety.

jon_castle@americanhousedad.com

This article was posted on April 20

by Jon Castle

Survival Tips for Small Businesses

Survival Tips for Small Businesses

by: Julie Martin

Staying afloat and solvent while running a small business can be a tricky process. If you aren’t in a profitable niche market, chances are you are having to deal with a lot more competition than you are used to. As the economy flounders, it is getting harder for smaller businesses to compete with the corporate giants. However, there are ways to stay afloat and keep your competition in your rear view mirror. We’ll try to give you a couple tips to get you going.

Tip #1 – Never Stop Advertising

Advertising is the lifeblood of small businesses, especially small businesses trying to make it on the Internet. This is an ongoing process that will never end – until you close your store. You will need to continue to get the word out about your company and your products if you want to continue attracting new customers. The ขbuild it and they will comeข theory is not paying off for the majority of small businesses.

If you can’t afford high cost advertising, try exchanging links with other stores, or building a network of shops that act like a neighborhood, helping each other out. Small businesses need to stick together. You will be surprised at the response you get by offering a crosslink with another business. Chances are, they are as hungry for new customers as you are.

Tip #2 – Keep it Fresh

If you went into the grocery store every day and saw the same pile of fruit, in the same spot, until it eventually started to mold, you would probably avoid looking at it. In fact, you might take great steps to avoid it or notice a new pile of fruit that you would rather see.

Your website is your company’s face. You need to keep it fresh and updated constantly. If your site hasn’t seen an update since 2002 it is time to inject some life and new content into it. Even if it is something as small as changing the layout of your content, or the overall look of your site, it will be greatly beneficial.

Internet shoppers tend to glaze over when they’re presented with the same old content over and over. Keep your website’s face changing constantly and your customers will want to keep coming back to see what is new.

Tip #3 – Branch Out

If you are sitting all alone in your office wondering why the orders have slowed down to a trickle, you may need to start branching out. If you product line isn’t selling, investigate new sales methods or even new products that will spark interest among consumers. Don’t sit on your sinking ship bemoaning your fate. You will have to take an active role in bailing your business out of trouble.

If you don’t want to sell new products, you can look at alternative methods of selling your existing lineup. Online auction sites are a great way for small businesses to reach new customers and it normally is very inexpensive.

Tip #4 – Reach out and Grab Your Customers

We don’t mean this literally of course, but if your site is lacking a good click through ratio, and the most commonly viewed page is your home page, you may benefit from adding streamed content to your site. Try to find streamed news content that is pertinent to your products. Add product information or articles that will spark interest and keep customers from clicking away from your site. Try to find methods of attracting clients and getting them to stay by offering an interactive element to your website. For example, you can add an online forum for discussing your product, or an online chat where they can ask you questions.

While we can’t promise that it will be easy to stay solvent as a small business, these tips should help you along your way to running a profitable and successful business. Whether you are strictly an online retailer or a hybrid, these tips will help you keep your customers coming back for more and getting new interest in your company.

About The Author

Julie Martin is the publisher of ขThe Iscaweb eZineข a weekly eZine dedicated to increasing your online profits, no matter what you are selling. Julie also uses the ขPlugInProfitข system to GREAT effect!

To subscribe to the eZine, or to learn more about the PlugInProfit system visit: http://www.iscaweb.com

This article was posted on August 16

by Julie Martin