Boost Your Selling Power With Your CallToAction

Boost Your Selling Power With Your CallToAction Phrases

by: Vanessa Selene Williams

Look at your marketing material. Now, is there something missing? If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t assume that your customers will know why they should act, how they should, or when they should act.
Still unsure of what ขcalltoactionข is. Look at late night infomercials. Notice how they emphasize calling the tollfree number with your check and/or credit card number handy. How they say if you call now, you’ll receive a free gift with your purchase, but only if you call within the next few minutes.
There’s a reason why most infomercials follow this formula – it works of course. It’ll also work for you, whether you’re including it in your web copy or a print ad.
A calltoaction can be as simple as saying ขorder todayข or as elaborate detailing a sevenstep process. A good calltoaction ties in with the goal of your copy. If you’re goal is to sell, don’t ask them to call you for more information, ask them to purchase your product today.
Other essentials elements include:

Tell your customers when and how to contact you. Can they call? Email? Fax?
Explain why they should buy. More money? Easier life? Pride?
Instill a sense of immediacy. Since most customers will likely forget if they wait, the sooner you can get them to respond, the better. What’ll happen if they purchase today? Will they get a free gift? Will they receive the product immediately? Will they save time and money?

Another helpful hint, don’t save your calltoaction phrase for last. Place them throughout your copy. Incorporate phrases like: Purchase our product today and…. Pick up the phone and call and you’ll learn….
Already have a decent calltoaction? Pump it up. Include every possible way customers can contact and buy from you. Give an example of how you’ll make their life better and easier. This could be. Buy this power broom today and it’ll cut your cleaning time by 75%. Imagine what you can with an extra three hours each week.
Want some more examples? Here are some courtesy of my mailbox.
ขHurry! This ขfree sample invitationข & FREE GIFT offer won’t last long. Just mail back the FREESAMPLE certificate today. So you don’t miss it.ข
ขClasses begin throughout the year, so there’s no better time to start than now. Call 1xxxxxxxxxx todayข
ขDo it today. Enroll online. Mail your RiskFree Trial Certificate. Or call 1xxxxxxxxxx nowข See how easy they made it to respond.
Get an unbeatable 0% APR FOR LIFE on transferred balances with the xxxxxxxx Platinum Card. It’s easy – just fill out the Application below and mail it today!
So, what are you waiting for? Go plant those calltoaction phrases in your copy and watch your business grow…right now.

About The Author

Vanessa Selene Williams an independent writer who writes for businesses and corporations. Visit her online at http://corp.vswilliams.com or email her at [email protected] to learn more.

This article was posted on July 31, 2004

by Vanessa Selene Williams

CallsToAction: Making Them Fit Makes All the Dif

CallsToAction: Making Them Fit Makes All the Difference

by: Karon Thackston

It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefitfilled, but then comes the calltoaction and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I’ve seen is that the calltoaction doesn’t fit the target audience.

Calltoaction statements (those final words that inspire your customers to take an action usually to make a purchase) are not universal. Just like your headline, your subheads, and your body copy, callstoaction need to be as specific as possible. They need to ขmatchข the style of your audience.

To me, an effective calltoaction is more than just the simple ขorder todayข or ขclick here nowข phrase. Yes, those play a part, but it takes more than that to motivate buyers.

Let’s look at an example or two of powerful callstoaction and see what makes them tick.

Langtry Manor (http://www.langtrymanor.co.uk/weddings.htm)

This site represents an old English manor that is available for (among other things) weddings and receptions. Their branding positions them as a very upscale, exclusive, highly sought after location for brides around the world to be married.

After going over the benefits of using the inn for a wedding and/or reception, the calltoaction comes into play. Notice how there is more than the simple ขcontact us todayข statement.

Because of the historically romantic setting and immense popularity of Langtry Manor Hotel among brides worldwide, our schedule becomes filled quickly. We recommend you contact us for additional information or to arrange for a viewing of the hotel as soon as possible. This will help to guarantee a reservation for your preferred date.

See how the calltoaction fits the audience? The copy doesn’t stop in the middle of romancing the bride in order to scream, ขDates are being booked as we speak! Call us today before your wedding date is gone forever! Don’t let some other bride get the jump on you! Pick up the phone now!ข This audience would run for their lives if they read that copy.

Tai Chi Flow (http://www.taichiflow.com)

This site actually had three callstoaction (CTA), one for each segment of their target audience. See how each CTA struck a nerve with a specific group.

The ancient masters practiced Tai Chi faithfully and lived a life filled with peace and wellness. The moment you order your Tai Chi Flow for Everyone video youกll vow to never be without it again!

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Your child will receive the same benefits you receive, but through a video created especially for him/her. Teachers, moms, and dads agree, Tai Chi kids share some pretty amazing qualities. Order Tai Chi Flow for Kids today.

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Designed according to the American College of Obstetricians and Gynecologists guidelines, Tai Chi Flow for Pregnancy is the safe way to receive the benefits of an aerobic workout… even if you are sitting down. Order Tai Chi Flow for Pregnancy today.

Each CTA appeals to the specific wants/needs/desires of that individual segment.

That’s what effective callstoaction are all about. You don’t lose your connection with the audience at the end. Instead you maintain that emotional bridge all the way until they click the buy button.

In your CTA, tell your customers why they should buy. Let them know what will happen when they buy. Give them some end results to look forward to. And do it all with the same consciousness you had when writing the rest of your copy. When you do, you’ll find your sales process goes more smoothly and your conversions reach higher rates.

by Karon Thackston © 2004

http://www.learncopywriting.com

About The Author

Tired of endlessly searching the ‘Net in hopes of finding the latest copywriting techniques? Need an uptodate directory filled with the best ways to learn copywriting? Visit http://www.learncopywriting.com today for the widest collection of the most popular copywriting resources available.

IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX:

Tired of endlessly searching the ‘Net in hopes of finding the latest copywriting techniques? Need an uptodate directory filled with the best ways to learn copywriting? Visit Learn Copywriting today for the widest collection of the most popular copywriting resources available.

[email protected]

This article was posted on August 21, 2004

by Karon Thackston