7 Explosive Strategies to Maximize Your Google AdW

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

by: Fabian Lim

If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.

In fact, more and more online marketers, both large organizations and ‘oneman’ companies alike, use Google AdWords for a variety of purposes, including but not limited to:

Increase website exposure

Sell existing products and services

Launch new products and services

Drive traffic to website to capture email leads and build prospect list

Test various marketing strategies e.g. web copy effectiveness, product and services pricing etc.

Research primary and secondary keywords for Search Engine Optimization strategy

Research consumer and business wants and needs

Market and sell own &/or affiliate products

And much much more…

However, as with any payperclick service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.

Worst still, a poorly implemented Google AdWords campaign can even ‘break your wallet’!

So, how does one develop an effective Google AdWords campaign?

Here are 7 useful strategies you can use to maximize your Google AdWords campaign:

Strategy #1 Identify a large number (preferably 300 above) of lowcost but highly targeted keywords/keyword phrases

It is important to understand that Google AdWords is a payperclick system and you only pay when a prospect clicks on your AdWords ad regardless of the number of impressions.

And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.

Here are some tools you can use to generate keywords and key phrases:

Google AdWords Keyword Suggestions tool:

http://adwords.google.com/select/KeywordSandbox

Good Keywords:

http://GoodKeywords.com

7Search.com’s Keyword Suggestion Tool:

http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

WordTracker:

http://WordTracker.com

Misspelled Keywords:

http://SearchSpell.com

Strategy #2 Develop various ad headlines and descriptions and splittest them to identify the most effective ad

Actually, Google AdWords does this for you automatically i.e. it displays the ad that receives a higher clickthrough more frequently.

Here’s a quick and dirty way to develop a killer ad headline and description – model other Google AdWords ads!

Notice I said ‘model’ and NOT ‘copy’.

All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.

Here’s a Copywriting 101 Tip – Your headline and description should mention the BIGGEST benefit of your product or service.

Strategy #3 Use the ‘Keyword Matching’ option to better target your ads

Unlike conventional payperclick models, AdWords ads are ranked based the following formula:

CostPerClick (CPC) X ClickThrough Rate (CTR)

Keyword matching helps you achieve a higher ClickThroughRate (CTR) for your ads and therefore, a higher ad ranking without increasing the CostPerClick (CPC) of your campaign.

For example, a phrase match keyword like ขpopup generatorข will show up for the search query ขbest popup generatorข but will not display for the search query ขpopup a generatorข so using the ‘Phrase Match’ option will minimize ‘untargeted’ impressions and result in ClickThroughRate (CTR) improvements.

Strategy #4 Limit the ad impressions to certain countries and/or regions once youกve received customer data from the initial sales generated

For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher ClickThroughRate (CTR) for your ads.

Strategy #5 Add a subscriber signup box on ALL the websites you’re promoting.

This will allow you to build your subscriber list at the same time! Place your subscriber signup box at the top left or right side of your webpage to increase subscriber signup rate.

Strategy #6 Add a DHTML (Dynamic Hyper Text Markup Language) popup on your websites

Hereกs a 5STAR SECRET Google doesn’t want you to know: You CAN use popups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the popup does not result in the OPENING OF A NEW WINDOW!

A DHTML popup is technically not a popup it is really a กfloating menuก, made to look and act like a popup!

You can find out more about กPopupMaster Proก, a กnewgenerationก popup software (that also beats popup blockers) here:

http://PopupMaster.net

Installing a DHTML popup on your websites WILL dramatically increase your sales and subscriber signups!

Strategy #7 Monitor and manage your campaigns

Youกll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest clickthroughs etc. once your campaign is live.

And you should use this information to tweak your headline, description and costperclick accordingly to maximize your campaign effectiveness.

Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.

Copyright 2004 Fabian Lim

Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. Visit his website at http://BizSuccessOnline.com. To subscribe to his free newsletter, BizSuccess Tips, send a blank email to:

mailto:bizsuccesstips@webcopywritingcourse.com

About The Author

Fabian Lim is a Management/Internet Marketing Consultant. He helps organizations and individuals succeed online. He publishes กBizSuccess Tipsก, a free newsletter. To subscribe, send a blank email to: mailto:bizsuccesstips@webcopywritingcourse.com

This article was posted on March 03, 2004

by Fabian Lim

PPC Management: When To Give Up On A Loser

PPC Management: When To Give Up On A Loser

by: Dave Brown

Pay per click (PPC) advertising can be a dream come true. You can get traffic almost immediately from some PPC search engines. And it can be mighty cheap too. Next to joint ventures, PPC search engines have been responsible for most of my online income. Iกve gotten some great returns on PPC campaigns. And I know other people who have too.

Right now, I have one PPC campaign thatกs making me $56.69 for every $1 I spend. I know, thatกs pretty incredible. And itกs not typical. But I have another thatกs making me $8.84 for every $1 I spend. Yet another makes $7.73 for every $1.

But I have other campaigns that have lost me money. Making money, instead of losing it, with pay per click search engines involves wise management. There are many different factors that decide whether youกll be in the red or in the black. And you need to be aware of what these are.

In fact, there are times that even the best management of your PPC campaign won’t save it. Some of them will be losers and thereกs nothing you can do about it. But you need to know when to decide that you have a loser on your hands. At what point should you bury it and move on?

There are a number of different factors to consider. Thereกs no simple answer. I can’t tell you to simply abandon your PPC campaign after 200 clicks without a sale. Or to quit after youกve lost $50.

First of all, you need to know how much your profit will be on each sale (before advertising costs). For example, if you’re selling your own product for $47 through Clickbank, then youกll make $42.48 on each sale after Clickbank takes their fees.

But if you sell someone elseกs product for $47 through Clickbank, and you get a 50% commission on each sale, then youกd only get $21.24.

But you need to know even more than that. You also need to decide how much of that $42.48 (or $21.24) you’re willing to spend on advertising. In other words, whatกs the least you’re willing to earn on each sale? This will determine how much you can afford to spend on advertising.

Letกs assume you make $42.48 per sale. If you decide that youกd be happy with a $20 profit, then you can spend as much as $22.48 to make each sale.

So now you know what your advertising budget is. Next, estimate what your conversion rate will be. If this is a brand new product you’re promoting, then you may have no idea. In those cases, I tend to use 1% as a rule of thumb. That means that 1 out of every 100 people that visit the site will buy. Letกs use 1% for our example here.

So if you’re willing to spend $22.48 to make each sale, and you expect to make one sale out of every 100 visitors, then you can afford to spend 22 cents to get each visitor to the site. This means that you can afford to bid 22 cents on each keyword on the PPC search engines (max).

At this point, you can go ahead and set up your PPC campaigns. Find your keywords. Place bids. I won’t cover these issues right now because they’re off the topic. The purpose here is to know when to drop your campaign because itกs a loser.

Now, just because you *can* bid 22 cents on each keyword, it doesn’t mean you should. You should bid as low as you can to get good traffic (whatever you consider *good* to be).

In our example, letกs fast forward. Imagine youกve already gotten 150 clicks, and your average bid has been 22 cents a click. So youกve spent $33, and you haven’t made a sale yet. Should you ditch this campaign?

No. *On average* you can spend $22 per sale. But thatกs an average. Which means that sometimes youกll spend more, and sometimes less. And if your conversion rate is 1%, then thatกs also an *average*. So don’t freak out if you haven’t made a sale after 150 clicks.

When you decide to drop a campaign though, make the decision based on how much you’re spending on it. Not the conversion rate.

When I first start a campaign, Iกll often wait until I spend at least double my advertising budget with no sales before I consider dropping it. Maybe even triple my budget if Iกm emotionally attached to it. 😉

But if I haven’t made any sales by then, Iกll usually stop the campaign. However, you may want to wait longer if you’re willing to spend more money to see if it works. I think Iกm probably more of a conservative.

At any rate, I *rarely* end a campaign before I get 300 clicks. 300 is typically the minimum number of clicks before I feel I can judge whether a campaign will pay off. And I will generally only end it then if Iกve had *zero* sales.

Sometimes, though, youกll make a quick sale and get excited. But then you see few or no sales after that. If you find that you’re consistently spending more than your budget for the first few sales, then get ready to end it if you don’t figure out how to make it better.

I want you to realize, too, that when you bid less on your keywords, you can afford to live with a lower conversion rate. But when you bid more, your conversion rate has to be higher to provide you with the profit you want.

Iกve only talked about *starting* a PPC campaign so far. But sometimes, you may have a PPC campaign thatกs paying off, and then it starts choking and gasping for air after a while.

In that case, you need to decide when to pull the plug and retire it. Otherwise, it may eat up all the profits youกve already made.

Iกll usually be more lenient in this case. Since the campaign has made me money in the past, Iกm more likely to give it the benefit of the doubt and keep it running. I don’t know if thatกs a good idea or not. But sometimes, itกs just hard to say goodbye to an old friend. After all, maybe itกs just a temporary downturn.

But you still have to cut it off at some point. If I find myself breaking even (or even losing money) on each sale for any length of time, then Iกll start thinking about ending the campaign.

In our example here, if you notice that youกve been spending $45 per sale lately, then start thinking about the future of this campaign. Try to figure out whatกs changed and see if you can fix it.

How long should you wait before you abandon it? Two weeks? A month? Ten sales? A hundred sales?

Itกs completely dependent on your situation. If you make 20 sales a day, then obviously worrying after only 20 sales is unwarranted. On the other hand, if it takes you 4 months to make 20 sales, then maybe you shouldn’t wait quite that long. Listen to your gut.

In the end, be aware that PPC management is not a rigid science. You have to use a certain amount of judgment. But try not to be emotionally attached. If a little voice in the back of your head is telling you that you’re spending too much for too little, then listen to it.

What Iกve given you here are guidelines based on my own practices. Iกm sure there are other people who do it differently and are also successful. But these strategies work for me. And Iกm sure you can adapt them to work for you.

About The Author

Dave Brown is a selftaught marketer and software developer. He also publishes the uncommon and uniquely original newsletter on making the most of your life A Fresh Perspective. You can learn more at

http://www.davebrown.com

dave@davebrown.com

This article was posted on January 23, 2004

by Dave Brown

What Internet Marketers Can Learn From Obvious Ada

What Internet Marketers Can Learn From Obvious Adams

by: Jo Han Mok

A very long time ago, 1916 to be exact, The Saturday Evening Post began publishing a column about a young man named ขObvious Adamsข. Adams was a fictional caricature of a wouldbe advertising man who was so simple, and so guileless, in his thinking that he was brilliant in spite of himself.

The column gained popularity in business circles for its plain wisdom and straightforward advice. The Adams narrative wasn’t merely a ขgood storyข, it was a source of actionable information. Each installment found young Adams facing a new marketing challenge bestowed upon him by his employer. His knack for finding the solutions which hid in plain site earned him his namesake.

The story of Adams was finally published in book form by Robert Updegraff and used as a primer for new advertising executives. Although the text is somewhat quaint, it is a quick, pleasant read and I highly recommend locating a copy for your library.

So, what can you learn from Mr. ขObvious Adamsข? A lot! We will examine and discuss a few choice excerpts from the work, and reveal their application to your every day marketing challenges.

The Squeaky Wheel Gets the Oil

ขI want to get into the advertising business and I want to work for you, and I thought the obvious thing to do was to come and tell you so.ข

What is the lesson here? If you want something: ask! Likewise, if you want results, take immediate action.

Let me ask you this: how many opportunities have you let slip past simply because you were afraid to go direct to the source of profit? For example, how long have you had a super joint venture idea sitting on the backburner because you’re afraid to contact potential partners?

In the quoted material, Adams is addressing a fictional advertising big wig named James B.Oswald. Adams had promptly awoken in the morning to pay a visit to the man and ask him for a job. Do you find that a bit gutsy? After all, he’s a no name kid. Oswald runs a huge, profitable corporation.

Similarly, do you ever say to yourself: ขWho do I think I am? These big internet marketing gurus won’t give me the time of dayข? Well, guess what? They’re human just like you are. They got where they are by asking for what they wanted and needed and by taking action.

When you have a desire and a plan of action, don’t sit around hemming and hawing about it or doubting yourself. Follow Adams’ lead and shut out all other thoughts except the most logical. You want X, do Y. You need to make contacts, go make the contacts.

You can’t know what the possibilities are until you reach for them, and you can’t get what you want unless you ask for it.

Live and Breathe Your Market

ขAdams proceeded to study up on the subject of peaches. He though, studied, dreamed and ate peaches, fresh, canned, and pickled. He sent for government bulletins. He spent his evenings studying canning.ข

Do you really want to be more competitive? Would you like to know the absolute best price point for your products? Would you like write absolutely killer copy that pulls in sales and outperforms your current control? If you do, then you need to live and breathe in your market.

This is an obvious business principle that often gets overlooked by new home business owners. You jump into a niche and maybe you have some experience – maybe it’s one of your hobbies – but do you really know the industry? Do you know which trade publications to read? Do you know what the current wholesale price is for your product, or what the demand is for your information?

It is very difficult to sell something you don’t know much about. Pick a subject you aren’t familiar with, invent an imaginary product and try writing copy for it. Not very easy, is it?

Now, pick something you do know a lot about, and try to write out everything you know. You’ve probably got a sizeable list, but I ‘ll wager that you’ve left off more than you realize.

Adams went to great lengths to read up on peaches. Peaches! What more can be said about a peach than its piece of fruit, grows on trees and tastes good? Well, as Adams revealed, there’s a lot more to be said.

Don’t ever assume that you know all there is to know about your market, your customers or your product. There is always another feature or benefit hidden somewhere in the fine print, in those daytoday facts that we are so used to we become immune from them.

Are You ‘Selling’ Enough?

ขWe have been doing wonderful cake advertising, but we have overlooked the very things you have pointed out in your plan. We have been doing too much advertising and not enough selling.ข

Read that last sentence again. It reveals a very important distinction. Advertising and selling are not mirror images of each other.

In fact, the best way to discern the difference between the two is in the following definition: Advertising focuses on features and facts. Selling focuses on benefits.

AD

We offer the very best in leather jackets. Our spring sale features 50% discounts and free shipping!

Sales Pitch

The soft, supple skin of our topofthe line bomber jacket will make everyone envious of you! The woollined interior will keep you warm in the winter so you can brave the harshest elements. The zip out feature lets you use the jacket in cool weather, too – so you won’t be too hot or too cold but you’ll still look stylish!

An advertisement says: ขHere is our product. Here’s what it can do. Here’s how much it costs.ข On the other hand, a powerful piece of sales copy says: ขYou’ll feel 10 years younger and rekindle your love with our product: Here, touch it, feel it, test it, have a sample of it.ข

An advertising campaign creates brand awareness and creates general interest. A sales campaign captures that interest and converts it into desire.

So, if your conversion rates aren’t what you’d like them to be, the first thing to do is check your copy. Does your sales letter read like one big advertisement? You’re spending money on traffic, but what are the customers seeing once they arrive at your site? Are they being sold effectively?

There is always a reason for the customer’s decision not to buy, and failure to execute good salesmanship is one of them. It doesn’t matter how good your product is or what it costs. It doesn’t matter if you’re giving away millions of dollar worth of value for pennies on the dollar. If the customer can’t see the benefits of owning the product himself, he won’t buy.

The Path of Least Resistance: Common Sense

ขIt’s that everlasting obviousness in Adams that I banked on. He doesn’t get carried away from the facts; he just looks them squarely in the face and then proceeds to analyze, and that is half the battle.

Indeed, many of the answers to your most pressing marketing challenges are hidden within common sense. The problem is that many people just don’t enjoy thinking. They’re lazy and thought takes up too much energy. Imagine how much expense you could save yourself if only you were to put in the hard work of an honest analysis of your business – and that means sitting down and analyzing:

Your overhead

Your prices

Your copy

Your traffic stats and logs

Customer feedback

Keyword performance

Email campaign data on open rates and conversions

The answers you find can sometimes be as simple as having a server crash or a nonworking order link, or as tricky as a design element on your page which looks fine to you but confuses prospects and drives them away.

You should test and track every element of your sales chain. This means you need to pay attention to your traffic sources, to the copy on the links from those sources, to the landing page which gives visitors their first impression, to the follow up material you send. Each element plays an important role in finetuning the prospect’s mind and opening it up for your ultimate pitch.

Any weak link in the chain can cost you sales. Imagine one day that you send out an offer to your list without first double checking that the link works? Then, you have to send out a second message to apologize and provide the correct link. The odds are good that a significant percentage of your list won’t bother opening the second email. If you’d reached them the first time, though, there would be money in your pocket.

Some of the other ‘gotchas’ that can ruin a campaign: click fraud on the pay per click engines, product theft, missed customer support emails and wasted money on underperforming keywords and other forms of advertising.

There’s no real excuse for being lazy on these things! Yes, you can try to cut corners, but you’ll pay for it at some point. It’s like a brick and mortar merchant leaving the doors unlocked at night. You’re practically guaranteed to experience a wipe out sooner or later.

In Conclusion

There’s an old classic from the same era as ขObvious Adamsข called How to Live on 24 Hours a Day. The wisdom one can glean from Adams’ straightforward and common sense approach to business could be called How to Market on 24 Hours a Day. Too often we overcomplicate things when the simple answer is staring us right in the face. Learn to step back and execute a ‘horsesense’ analysis of the facts at hand. The time you save, and the profits you keep, will be immeasurable.

Copyright 2005 Jo Han Mok

About The Author

Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Discover his hardcore sixfigure pulling secrets of กsalesmanship in printก at: http://www.MasterWordsmith.com.

This article was posted on January 23, 2005

by Jo Han Mok

What Your Click Tracking Script Should Tell You?

What Your Click Tracking Script Should Tell You?

by: Radhika Venkata

You run an ad spending $100.00. How could you possibly know how many people bought your product? If you don’t know your ROI on that particular campaign, how will you spend another $100.00 on it?

Simple is You have to track your advertising campaign. This is done by

By keeping specific URL in that specific campaign

Ex: http://www.yourdomain.com/ezinead.html

By giving ก?source=campaign1ก tag to your URL

Ex: http://www.yourdomain.com/product.html?source=ezinead

By using a Click tracking script

http://www.scripts4webmasters.com/clicktracking/index.shtml

Click tracking script is a cgi script that gives you information about a click. The click may be on your website, emails, ezines, banners or anything.

If the click tracking script tells you the number of clicks it is not going to be useful to you. Because you can’t differentiate the people buying through your campaign links or your regular links.

So what a Click tracking script should tell you?

1. Tell the number of clicks to tell the click thru ratio:

By this you can optimize your ads. If a specified ad get low click thrus you can change the optimize it.

2. Tell the ip address of the visitor:

By this you can know which ad bringing you the sales. If a particular ip clicking on a specific link buys your product you can know that ad campaignกs ROI.

3. Tells the geographical distribution of the clicks:

This is useful when you want to know how many clicks coming from different countries. Like if you see กjpก with ip address, you can know the visitor from Japan. But this is not possible in all cases.

4. Tell the date and time of clicks:

Some online enterpreneurs are more interested in sending promotional emails in the weekends. But I guess it is subject to their personal experiences. If you know that particular campaign gets lot of clicks in certain days, you can concentrate showing ads at that particular time.

5. Referers:

You can know that which link exchange program or banner ad on web sites bring you the most clicks.

6. Clicks by time and date:

You are able to get the results by time and date. Like your click tracking script must provide daily stats seperately. This is useful to see which day you sales page gets most clicks.

About The Author

Radhika Venkata

Subscribe to กiNet Marketing Ezineก which is completely focused on Internet Marketing. Receive FREE Ebooks with Resale rights!

http://www.webmasterscentral.com/subscribe.shtml

FREE Ecourse :: 30 days Solid work out to increase your online profits!

http://www.ebooksworld.com/ecourse/index.shtml

This article was posted on March 04, 2004

by Radhika Venkata

Making Money with Popular Search Engines

Making Money with Popular Search Engines

by: Mark Bellinger

With so many internet and home business opportunities on the world wide web nowadays it is very confusing as to know which ones are scams and which are not.

However, even though I am sure that most of the money making schemes advertised have their merits, it would give the entrepreneur great peace of mind to know that he was building an internet business in conjunction with a credible and high profile corporate.

Credibility is a vital component of doing business on the Internet and I am sure that you would agree that credibility would give any ขInternet Business Opportunityข the ability to convince you that it was all above board and a genuinely sound opportunity.

Well there are such opportunities and you do not even have to have a website to capitalize on them and to build a successful online business.

This is how it works…

Some of the top search engines have pay per click programs that essentially show small text advertisements to the right of their many search engine results (and in other places for that matter – for instance Google shows them on websites whose publishers have signed up to display them).

These advertisements have been paid for by advertisers who are participating in the respective search engine’s pay per click program and are displayed and ranked according to the keywords they have selected and how much they have been willing to bid for them.

Now for the important part…

The power of this marketing strategy is such that with a well driven pay per click campaign, huge amounts of traffic can be driven to a particular site almost immediately.

For those of you who know, many sites have huge hours invested in them to improve their search engine rankings and to generate traffic and after years (in most cases) don’t come close to the amount of traffic that a Google Adwords campaign, for example, can generate overnight.

This type of campaign can have your text ads displayed in both the search engine results pages as well as one appropriate websites all over the internet. Therefore the reach of your advertising would be immense.

This means that you can set up a Google Adwords campaign and drive traffic to your affiliates’ sites (with your affiliate id in the url of course) and receive the commissions for all the sales that have been generated by the traffic driven through your adwords.

This all sounds great, but whatกs in it for you if you don’t even have a website?

Well, if you are affiliated to a site/s or company where you earn commission on sales, your commissions will skyrocket with an Adwords campaign aimed at your affiliates’ sites.

One word of caution…

You could waste your money and become disillusioned by embarking blindly on your pay per click campaign.

Therefore, it is highly recommended to read up on how to maximize your earnings & not to spend money unwisely and research carefully as to how much to bid on specific keywords and what keywords would work best for you.

For more resources on this subject go to http://www.income.za.net and http://www.internetbusiness.co.za.

About The Author

The Author, Mark Bellinger is an Internet Entrepreneur and creator of the following sites:

Internet Income: http://www.income.za.net

Internet Business: http://www.internetbusiness.co.za

markb@onlinesynergy.net

This article was posted on August 2

by Mark Bellinger

SMS Text Messaging … 21st Century Vice or Virtue?

SMS Text Messaging … 21st Century Vice or Virtue?

by: Jo Wintour

The Short Message Service (SMS), more commonly known as text messaging, is currently the most used mobile phone service. Frantic wrist action is enjoyed everywhere, even to the point of etiquette, as consumers are spotted texting in restaurants and bars, at weddings and in meetings. The semianonymity of ‘text’ seems key to its popularity, as it provides a comfortable amount of distance, but allows almost instant communication. The world of SMS is expanding so rapidly that many people are of the opinion that text will overtake talk as the preferred form of communication. It could be argued that a great percentage of people find ขtextข easier and perhaps less embarrassing to articulate their thoughts. Many intimate confessions have been communicated by text, including the recent escapades of Paris Hilton and Charlotte Church.

Research suggests that introverts prefer texting as they have the opportunity to think about what to say, removing the pressure of articulating an instance response. Some people also find text a useful timesaving medium by removing the opportunity for smalltalk. With text, mobile users can get straight to the point, much appreciated by people who simply do not enjoy talking on the phone.

Text opportunities are endless. The Live 8 ticket lottery was a very high profile use of text. Over 26 million people took part in the text messaging campaign this month to support the work of Live 8. Throughout the concerts, viewers were urged to send a text message consisting of their names in order to strengthen the message sent to the world leaders. As text is such a convenient option, many believe that this campaign was more successful than a ขphone inข campaign would have been. The appeal posed little challenge for the public viewers, who sitting in the comfort of their own homes, could easily reach for their mobile phone and interact with the Live 8 campaign. Furthermore, the lucky concert attendees were encouraged to send a quick text in between dancing to the live acts. As this took very little effort the response rate to the text appeal was phenomenal.

There are many companies keen to exploit entertainment products and packages through mobile phones. The media industry, particularly radio and reality TV shows, is continuing to cash in on this popular method of communication by engaging viewers to text in and express their opinion. Hit TV shows, such as Big Brother, Pop Idol and Celebrity Love Island, are inundated with texts from the public wishing to save their favourite person. Other media companies promote text as a convenient way to enter competitions. Text messages ease the tedious routine of entering a competition via a phone call, where engaged lines and automated instructions are inevitable, they are also faster and less hassle than snail mail and often more costeffective.

Entertainment isn’t the only industry to exploit SMS. According to textually.org, the top 10 uses for SMS in the US include:

1) Alerting mobile technicians to system errors

2) Alerting mobile execs to urgent voice messages

3) Confirming with mobile sales personnel that a faxed order was received

4) Informing travellers of delays and changes

5) Enabling contract workers to receive and accept project offers

6) Keeping stock traders up to date on urgent stock activity

7) Reminding data services subscribers about daily updates

8) Alerting doctors to urgent patient situations

9) Letting mobile sales teams input daily sales figures into corporate database

10) Sending mobile sales reps reminders of appointments and other schedule details

A more advanced form of text messaging, dubbed the XHIBIT, involves witnesses in criminal court cases automatically receiving a text when they are due to appear in court. Many have favoured this easy method, claiming it effectively reduces the time witnesses of crime have to spend waiting around in court. This is also in place to support the police force, who claim that less time is wasted in the court through this technology. Research suggests that XHIBIT text could save 80,000 police days every year.

Additionally, text provides an additional medium for support services. Examples include encouraging messages for those trying to give up smoking and messages of advice for those suffering from anxiety problems. Furthermore, some people rely on receiving texts with the latest news, such as stock quotes and weather updates.

With the digital and communications market expanding so rapidly, research suggests that text will continue to see many improvements and will consequently become a more fundamental part of our everyday lives.

For more information about text opportunities and the latest developments see:

http://www.sonyericsson.com

http://www.newindpress.com/

http://www.ngfl.gov.uk/news

http://www.textually.org

About The Author

Jo Wintour

Loves travelling, good music and eating out

jo@bigmouthmedia.com

This article was posted on August 19

by Jo Wintour

Get More Links With a Viral Marketing Campaign

Get More Links With a Viral Marketing Campaign

by: Syd Johnson

Viral Marketing

So you want to setup a viral marketing campaign, but where do you start? A viral marketing campaign is simply a strategy that you can use to get people who like your website and web materials to consciously or unconsciously promote your site while they’re going about their business online.

What to promote The first step in your viral marketing campaign is to identify what you want to promote. Is it your main URL, your newsletter or your web products? The most successful viral marketing campaigns are consistent and promote one thing at a time. You might think that it is useful to put all 20 of your website URLs in your email signature, but it would be more effective if you used one and made it memorable.

Identify your tools – You can use email signatures, ebooks, free software, paid advertising, newsletter subscriptions, assorted freebies and privileged information, members’ only sites and more in your viral marketing campaign.

Start giving out your free goodies – advertise your freebies in free information directories or by giving away your articles to the many online article directories. List your free products on strategic web pages. You don’t want to list it on every page because you don’t want your free items competing with ขfor saleข items. The freebies will probably win most of the time. Whatever you give out, make it easy to download or transfer. Stick to quick downloads, secure ebooks and other items that are available directly from your website.

Give others permission to distribute your products – For the viral marketing to succeed, you must give other people permission to distribute your products. Free ebooks for example, can be posted on a website as long as the links remain in tact. Rebranding is also a good option. Customers can rebrand your product by adding their domain name and logos to the product, but an active link back to your site must be maintained on every page.

Be prepared – If you are creating your campaign to build up traffic, can you scale up quickly and add more bandwidth if your campaign is effective. If you are using multiple methods and multiple products in your campaign, traffic can spike or surge unexpectedly. Do you have the email capacity to handle the requests for more information? Is your site copy updated with FAQ’s to answer some of the most common questions that you will receive? Do you have a reliable shopping cart application to handle orders around the clock? These are just a few of the items that are necessary for you to take advantage of the resulting traffic and orders that you will get from a successful campaign.

Collect contact information – always have a way to collect contact information from each prospect that you gain. You can require a valid email address, for example, before a customer can receive a free item. This method is increasingly popular among internet marketers because it’s a great way to build up your mailing list and it’s an optin list. You can also reuse the list over and over again as you create new products or create subsequent editions of existing products. It’s a way to get more money from the same subscription base without investing the same amount of marketing money each time.

These are just a few the tools and strategies that you deploy to create your own viral marketing campaign.

About The Author

Syd Johnson

You can use and distribute this article as long as you include an active link back to http://www.rapidlingo.com.

This article was posted on February 03

by Syd Johnson

Using a Marketing Calendar Template

Using a Marketing Calendar Template

by: Nick Smith

Owning a small business isn’t easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and manage your marketing strategy will ensure you don’t drop the ball with one of the most important parts of your business.

Developing a Marketing Strategy

First, research and identify who your target clientele is, and what characteristics they share that make them valuable to you. If you have developed software that organizes and manages an online calendar, you probably will not want to target 14yearold skateboarders. But it is not enough just to identify an age category or an activity your target market shares – you need to consider socioeconomic status, buying habits, and potential for upselling. I may be in Porsche’s target age group, but I am definitely not in their target tax bracket!

Second, after identifying who you will be targeting, research and explore venues for your advertising message. The demographics of your desired customers will play a key role in deciding which venues to pursue, so don’t forget about them. Examples of marketing venues available to you include newspaper ads, bus stop banners, sports team sponsorships, online marketing (including payperclick campaigns and search engine optimization), local television spots, and, if you’re feeling extra ambitious, the Super Bowl.

Finally, after identifying your desired customers and selecting which marketing venues you will pursue, create a marketing calendar. Calendar templates are available online for download and use. A calendar template typically divides time into weeks, providing a space each week to record what event or marketing method you are focusing on; how much money has been and will be spent on the activity; deadlines, contacts, and important notes; and what the results of the marketing ploy were. Once you have these three facets in place, you are ready to invest some real money into promoting your company.

Implementing a Marketing Campaign

With your marketing calendar template in hand and wallet in pocket, you are ready to invest in the marketing campaign you have designed. The nice thing about using a marketing calendar is that it takes what could be the impossible task of keeping track of and following up on all your marketing endeavors, and it breaks it up into one week chunks. This feature allows you to focus on each marketing activity and the results it produces.

The prospect of launching an online marketing campaign, billboard and bus stop banners, and newspaper advertisements all at the same time is formidable at best and impossible at worst! Unless you absolutely cannot afford to wait one more week to launch them all, try phasing them in one at a time. The marketing calendar template will help you keep track of what is going on, and where you need to turn your attention next.

Evaluating Your Campaign

During and after every marketing endeavor you perform each week, fill out the important spaces on your calendar template. When you receive the results of that specific campaign (i.e. more visitors to your site or more customers purchasing the advertised product, etc.), compare it to other advertisement venues or practices you have tried. Was it more or less successful? Did it produce the desired result? What was your return on investment for this particular campaign? Did it improve your bottom line? Without keeping careful track of each activity and its results it would be difficult to answer these questions. And if you can’t answer these questions you’ll never know if you’re throwing money away each month, or underinvesting in advertising that could be giving you a huge ROI.

In addition to constantly evaluating the specific advertisements and marketing campaigns you run, it will be helpful to systematically reevaluate your target audience. As your business grows and develops throughout the years, the products you sell or the services you provide may evolve from one demographic to another. Never get too comfortable with your marketing strategy – be alert of changes in technology and techniques that can benefit you and your company and take advantage of those resources.

Launching a successful marketing campaign for your small and home business can be difficult, but it is not impossible. Properly creating, implementing, and evaluating your marketing strategy may be the last three steps you need to take to move into Porsche’s target demographic.

About The Author

Nick Smith is a client account specialist with http://www.10xmarketing.com – More Visitors. More Buyers. More Revenue. For organizational software that includes a calendar template, check out http://www.gobinder.com/calendartemplate.aspx.

nick10x@yahoo.com

This article was posted on March 16

by Nick Smith

How Professionals Everywhere Are Gaining New Clien

How Professionals Everywhere Are Gaining New Clients Through The Search Engine Google Anytime They Want And Now You Can Too!

by: Rod Beckwith and Jeff Alderson

You might call it the new gold rush for professionals… because all it takes is five dollars and only five minutes and anybody can advertise their business on the world’s most popular search engine Google.

Ordinary folks from around the globe, from those in insurance sales to web design, are now able to gain new clients whenever they want, anytime they want…

…Simply by tapping into the thousands upon thousands of searches taking place for the services they offer every single day.

Even a real estate agent in mediumsized area can gain local clients searching for a new home by placing their ads on Google.

The advertising program is called ขGoogle Adwords.ข

What makes it so effective for professionals is not only the lowcost to get started, but you can cutoff your campaign with the click of a button when you’ve got more work than you can handle… and turn it on just as easily when you need new clients.

There are 3 components to creating your campaign:

First, you must open up your new account. This only takes a few minutes to do.

Second, brainstorm keywords (or search phrases) your ideal customer would type in to find what you have to offer.

Third, create ads to pull the searcher in over your competitors and attract the type of customer you want.

Then, in only 5 minutes, your ads will start showingup for those searchers looking for what you have to offer, flooding your website with new, potential customers.

Of course, the more keywords you have and the better your ads, the more effective your campaign will be.

To learn more about Google Adwords and grab your account so you can start gaining new clients today visit: http://www.adwords.google.com It may just be your quickest, cheapest, and easiest solution to generating new customers off the web!

By Rod Beckwith and Jeff Alderson

© All Rights Reserved

About The Author

To make getting started easy for folks, you can pickup your completed campaign with recommended products, to start earning money almost immediately… so you can avoid the mistakes most beginners make when getting started. Inside, you will get completed ads and researched keywords for hot markets done by a pro that will save you a lot of headaches. Just visit http://www.AdwordsThemepacks.com TODAY, as you will be glad you did tomorrow!

You have permission to reprint this article as long as you do not change any of the content and include the resource box. If you would like to make mo!ney from the article feel fr1ee to include your affiliate url in place of กhttp://www.AdwordsThemePacks.com.ก

This article was posted on March 04

by Rod Beckwith and Jeff Alderson

AdWords Campaign Set Up Tips

AdWords Campaign Set Up Tips

by: Chris Burgess

Itกs easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Follow these tips and you can be sure that your campaign will have a strong foundation for both short term and immediate success.

Use Proper Grammar and Spelling

It may sound basic, but ad text that uses slang, has misspelled words or doesn’t read clearly isn’t going to get clicked. If anything it makes your business seem unprofessional and could actually harm your businessก reputation.

Make sure that you spell and grammar check your ads. You might also have a friend, coworker or employee read through the ad text to make sure that it reads smoothly and makes sense. Input from others is invaluable when creating AdWords ads.

Start Small With Geographical Targeting

If you’re just starting out, try limiting your adกs distribution to one or two regions (e.g. for businesses based in North America, limit your initial distribution to the U.S.A and Canada). By starting with a smaller distribution area, you will be able to keep your costs lower and กfine tuneก your ads and keywords before you start to expand.

When you feel comfortable that your AdWords ads are profitable, start to expand several countries or regions at a time.

Scout the Competition

Chances are, no matter what kind of product you are selling, you will have a competitor who is already selling something similar and advertising it on AdWords. Search for the terms you wish to use on Google to see what kinds of ads your competitors are writing.

You might even try a tool like GoogSpy to see exactly what terms your competitors are buying.

Pay close attention to the terms they use, the deals or incentives they offer and the titles they use. You can learn a lot from your competitors. You don’t want your ads to be exactly like theirs, but you can use elements from each competitor to make your ads perform even better.

About The Author

Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30day trial online store at BuyItSellIt.com.

This article was posted on August 22

by Chris Burgess

Understanding Google AdWords

Understanding Google AdWords

by: S. Housley

Google AdWords

Unlike many search engines Google, to its credit, clearly denotes search listings that are paid placement. In fact, Google AdWords appear in a separate section down the left side of the screen.

Google AdWords provide an inexpensive advertising venue for businesses to advertise products or services to a targeted audience. Advertisers have the ability to control their budget, target their advertising based on keywords. Advertisers are also free to determine the ad contents.

Google AdWords allow for nearly instant traffic, which can be turned on and off. Traffic results can be measured, providing information on what is successful, what isn’t and what needs to be changed. AdWords can be found that work by running a test campaign.

Benefits to AdWords

Advertisers bid on keywords, the more an advertiser is willing to pay the higher the likelihood the ad will appear higher in position in the list of ads served. Google, invariably wanting to make the most from advertisers, determines placement based on a combination of click through rate, bid amount and budget. Of course, in order to maximize revenue and please searchers Google does have guidelines for ads served and all ads must receive a minimum percentage click through or they are removed.

AdWord Guidelines

Clearly and accurately describe the website, this is to the advertiser and searchers benefit. Ultimately, the more qualified the visitor who clicks the ad, the higher the likelihood the clicker will convert into a sale. By providing clear and accurate information, searchers who click the ad are qualified leads, which tend to convert more consistently than unqualified leads. The most effective advertising communicates a clear message to a targeted audience.

Avoid excessive capitalization, superlatives and lavish exclamation marks in the ad. By doing this you are not only serving the visitor you are filtering unwanted clicks from nonbuyers. Due to space limitations your ad message will need to be concise. Select keywords that are relevant to your product, service or content. Call to action phrases are not allowed (i.e. you cannot use phrases like กclick hereก in your ad copy.) There are also no popups.

Steps for AdWord Campaign

1.) Open an account

2.) Target language and country This is very important because if your product or service can not be exported you do not want to pay to advertise in those countries for which your product or service can not be sold.

3.) Create Ad Group design an ad, select keywords, determine maximum cost per click that you are willing to spend and define bid amounts.

Title

The title tag is generally the most important part of the ad be sure to use a short phrase that gets the attention of your target audience. An underutilized feature at Google allows you to put a question mark in the title, the term searched on automatically replaces the question mark in the title of your ad.

Define max click Google will suggest a cost per click, but the recommendation does not need to be adhered to. Arguments have been heard that #1 position does not always mean increased sales; sometimes a second position will filter useless clicks and provide targeted traffic with a higher conversion ration. The rule of thumb is positions 13 garner the most traffic and best results. Increasing either your maximum costperclick or the ads click through rate will generally improve the adกs position.

Use keyword variations to reach more prospects. A variety or spellings and derivatives of keywords will increase the chances of your ads being served. Be sure to use common misspellings and plurals in your keyword list.

Broad match is targeting keywords in a loosely defined manner. Ads appear based on keywords that have been queried by search users. For instance, if the keywords you are planning on broad matching are กmountain bikesก and users search for the terms กbikes that can climb a mountainก, your ad will appear; as opposed to exact match, which requires that the keywords selections must exactly match the query.

Phrase match is indicated when quotations are used in the phrase. A keyword phrase set to phrase match will only appear when the exact phrase is searched on. For example กmountain bikesก will appear when searchers search for กbrand name mountain bikesก.

Exact match is when the keyword or phrase is entered with brackets. The phrase will only serve ads when the entered search phrase is identical to the keyword phrase. กMountain bikesก will only appear when searchers search for กmountain bikesก

Negative keyword is helpful in filtering unrelated phrases. A dash is entered before the filtering phrase. กMountain bike races will not appear if mountain bike races are searched on.

Landing Page is important because this not only helps with tracking, but also provides a focused and specific landing page for searchers. Information can be related to the actual search, while also increasing the conversion ratios for sales. A focused landing page with content related and using the same terminology as the actual search, will show the searcher that your solution is relevant to their needs.

3.) Define budget in order to maximize exposure Google recommends a daily budget for each campaign.

Googleกs suggested budget is helpful in receiving consistent traffic throughout the advertising campaign. Keep in mind this is only Googleกs recommendation; ultimately it is up to you to determine a budget that is affordable and suitable.

Google supplies tracking tools that assist webmasters in determining their return on investment based on keyword searches and phrases. While the technology is not perfect and cannot track phone and purchase orders, it should give advertisers a sense of what phrases and keywords are converting well in their advertising campaign.

While Google AdWords should not be your only advertising campaign, but should be a significant part of your campaign. Google AdWords can certainly help send those important targeted searchers to your website. Get started with Google AdWords at http://www.google.com/ads/

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.smallbusinesssoftware.net

This article was posted on August 19, 2004

by S. Housley

Elements of a Successful Advertising Campaign

Elements of a Successful Advertising Campaign

by: Christoph Puetz

A successful marketing campaign needs certain elements to be successful. The following information will help you to develop a successful marketing campaign.

1) Establish a feeling of urgency for the buyer. Basically tell your customers, กYou need to sign up today because it will make you reach your goals.ก Don’t tell your customer the offer will still be as good tomorrow; they must buy today! Urgency! Study how successful ads make the customer act now. Remember the X10 Spy Cam advertising campaign? They always had their website set up with a deadline for a special deal. Something like that is easy to program and will eventually urge the customer to sign up today. Don’t over do it use this tactic for a week then switch to something else. Rotate these marketing tools. Start looking more closely at the marketing vehicles (email, letters, postcards,) you receive yourself every day, and youกll begin to see that effective marketing always gives you a reason to act now.

2) Show a list of benefits if the customer signs up with you. There must be a list of benefits to make him sign up. Will you be smarter using your services? Will he get more visitors? Will your server be better than the competitions hardware? Will your business help to make the site more successful? Or make him richer, or healthier, or faster? Focus on the client, not the advertiser. Most benefits need to be skillfully integrated into the ad. It is a waste of time and money in an ad or on your website if you don’t work in benefits and present them properly.

3) Call to Action: Tell them what they must do to get it. Don’t assume that your prospects and customers will figure out how to get what you are offering. They won’t do your work for you. So, go ahead and tell them what to do. If they have to call you to get it, then tell them to call (to call you now!). If they have to write or drop a post card in the mail, or fax something to you, then tell them clearly and in words easy to understand. The point is to make it as easy as possible for your target customer to do what you want them to do. People don’t like to do anything that is going to take work on their part. Make it as easy for them to respond as possible, or they won’t = no good results for you.

3a) Do it again: You have to (must) tell customer what to do (to sign up with you). Tell your customer to order now (this moment). So many ads assume that the customer will guess to fill out the contact us form, email you, or telephone for the information, or product. Tell the customer what to do. Provide the customer on how to respond today in several ways. As more options you can offer, the better will be the results.

4) Plan your advertising calendar and campaign several months in advance. Failure to plan advertising in advance will waste a lot of your money. Rush charges, poor design, rate increases, poor creative and poor copy are common results of failing to plan in advance. ขI didn’t have enough timeข, ขI was under the gun to get this placedข, are common phrases heard under rushed circumstances. Take a blank calendar and fill in the days, months, or quarters to advertise to your target markets. Figure out the number of ad insertions that will make sense and negotiate a contract with the various media suppliers (e.g. local newspapers). Book banner web space on the important website early in advance. Prepare your website with a special landing page for the expected visitors.

5) Test your banners and your ads. Only by trial and error will you be able to set a baseline as to the best response rates for your ads and banners. It is very important to maximize response for the amount of dollars spent. Sometimes rephrasing text or adjusting the ad layout can make the difference between a low or just average response and a great success and high ROI (Return on Investment). You will need to find out what works best for your business. After you find this out, you’ll want to stay on course and base future advertising campaigns on the success of the old one.

6) Avoid misleading or dishonest advertising in hopes of converting duped readers/website visitors into using your products or services. Honesty and integrity are the primary key to repeat sales and repeat business. If you have to trick your audience to get their attention, you will have a very hard time keeping their attention and their business if they sign up at all.

7) Running On(Web)Site Events. Running events on your website is an excellent way to encourage repeat traffic and repeat visitors. Youกll want to begin running events once traffic from your site launch begins to fade. Examples include contests, games, online interviews, chat sessions and maybe even audio broadcasts. Do the things your competitors don’t do.

This article can be published by anyone as long as a live back link to http://www.webhostingresourcekit.com is provided from the authorกs resource box. (this note can be removed as long as a link from the authorกs resource box is provided)

About The Author

Christoph Puetz is a successful small business owner (Net Services USA LLC) and international author.

Guides, Tutorials, and Articles for small businesses http://www.webhostingresourcekit.com

This article was posted on December 23, 2004

by Christoph Puetz