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มีนาคม 13, 2018

The Easy Way to Order Catalogs

by: Maricon Williams

Catalog printing can fill a customerกs demand for information. With detailed product catalogs, you can engender orders from customers without delay. Catalog printing services offer a selection of sizes, or you can use the clever 51/2 x 81/2 or the everpopular 81/2 x 11.

Research showed that having a printed catalog of your products will produce 10%20% more sales than a website alone. Whether it’s a simple folded brochure or a sophisticated 40 page catalog, allowing your customers an alternate means of ordering your products is necessary to boost your sales. The problem now is to know the easy way to have it with no hassles attached.

Looking for the right printing company is hard because only a number of them specialize in catalog. A good printing company will give you the style you are looking for but an unskilled catalog designer will create technical difficulties resulting in cost overruns and delays. The next thing to consider is the budget. Seek help from catalog designers or producers so that your catalog will fit within your budget.

Catalog printing offers anything from a simple brochure folded to make a fourpager, up to 64 pages in full color, stapled at the spine. The printing company will administer all of the technical details like shingling and headtrim, leaving you free to create a catalog that will rock the cradle of the business world!

Catalogs can be instantly priced and ordered using catalog online printing quotes. With it any person has a free access to the printing price offered by different printing companies. They can compare the prices and choose what’s best for their project at the same time their pockets. By that they can gauge the right catalog printing company for them accompanied with its reasonable price. While accomplishing the catalog printing quotes online, be sure to have the following information available quantity, flat and finished sheet size, paper type and weight, number of ink colors, finishing specifications, and proofing preference.

Make sure you place your order with an skilled and knowledgeable commercial printer with an integrity for quality, dependability, consistency and one that is easy to do business with. Bear in mind that the least expensive catalog is often not the best value. Your local area printers may be able to do your job but printers with websites can do even better job with benefits like low prices, instant price quotes and easy online ordering.

About The Author

Maricon Williams

I love reading. Give me a book and Iกll finish it in one sitting. Reading is the chance to be transported to a different world and so is writing. Iกm more enthusiastic about writing however, since you can relay your ideas to someone else. I can only imagine that feeling when I hear a complete stranger talking about my ideas which read on an article somewhere. To relay my message to as many people is the same as touching people with music. Only mineกs less harmonic. I try to make up for it with the color I bring with words. And most of the time, it’s more than enough.

For additional information and comments about the article you may log on to http://www.printingquotesonline.com

[email protected]

This article was posted on April 01

by Maricon Williams

สิงหาคม 31, 2017

When to Break Creative Rules

by: Maricon Williams

Before we go unusual or unconventional and take the creative approach to break the rules, it is vital to know what the rules are. There are eight generally accepted rules that generate decent if not impressive results. Nonetheless, no matter how stable the rules are, we can always experiment. Here are the rules and the evasions to the rules:

1. Always place a best seller in the upper right corner of each spread.

Readers glance at a catalog from front to back. Upper right corner is where the reader’s eyes first fall thus, it makes sense to put a striking product there. On the other hand, not all best sellers are visually compelling or stunning. If this is the case, you can put the best seller in another high up position in order to encourage viewing the whole catalog spread.

2. Keep the typography simple and limit the number of typefaces.

The copy has to be legible and concise. Do not reduce the type to 6 to condense all the text. Still, some of the elements have to be presented in a bolder or larger typeface to emphasize a special benefit or feature.

3. Always have an order form.

To have a systematic fill out and mail it is essential to have an order form. However, the birth of Web together with the existence of telephone and fax continue to replace ordering by mail.

4. Consistent layouts are a mark of excellence.

Recognizable spreads, icons and typographical elements are vital in creating a brand image or character. However, if every spread looks the same, it may develop boredom and the readers may choose not to peruse the entire catalog. To encourage readers to spend more time, try to create stoppers using a series of planned layout template changes. You can also use different colors, layout formats and backgrounds to make a compelling change.

5. Standard catalog formats are more lucrative.

You can increase many economies by working with your printer and the Postal Service to determine an proficient trim size, but sometimes a distinctive format will magnetize more attention or better augment your brand than a standard fullsize, slimjim, or digestsize catalog, which in turn can increase sales and even the bottom line.

6. Grouped products don’t sell.

Usually, grouping complementary products either in dissimilar photos put together in the layout or in a single shot doesn’t sell the goods. For one thing, some of the products grouped together in a photo or layout are not related. For another, in a grouped layout or photo, no product is the hero that draws the reader in. If you’re selling books, greeting cards, advertising specialties or products that tend to be similar to one another grouping products makes a good deal of sense.

7. Magalogs don’t sell.

Magalogs are halfmagazine and halfcatalog. In most cases, as the amount of nonselling editorial space takes away from salesoriented real estate, the viability of the catalog as a revenue producer decreases. Nonetheless, many conventional catalog marketers have increased the use of editorial material in their books, and quite a few have improved sales with this technique.

8. A fourcolor catalog performs better than one or twocolor book.

Generally, the answer will be yes, fourcolor presentation looks more attractive and grabs more attention thus, generates more sales than a onecolor book. In fact, some product lines such as apparel and cosmetics require precise color representation. But in some select cases the sales do not justify the cost of fourcolor printing and color separations. You might even find out that a twocolor presentation sets your book apart from competition.

Catalog design rules and principles are already tested and true. They work – that’s a proven fact! However, it can occasionally be bent or broken as long as you know what you are doing and is concern of doing it right. A number of useful principles are discovered by experimentation and innovation. Who knows if it can result to rewarding proceeds or an established principle? No way to know it if you’ll not going to try.

Additional Information about the articles can be found at http://www.catalogprintingexperts.com

About The Author

Maricon Williams

I love reading. Give me a book and Iกll finish it in one sitting. Reading is the chance to be transported to a different world and so is writing. Iกm more enthusiastic about writing however, since you can relay your ideas to someone else. I can only imagine that feeling when I hear a complete stranger talking about my ideas which read on an article somewhere. To relay my message to as many people is the same as touching people with music. Only mineกs less harmonic. I try to make up for it with the color I bring with words. And most of the time, it’s more than enough.

[email protected]

This article was posted on March 29

by Maricon Williams

สิงหาคม 30, 2016

The Catalog Production

by: Maricon Williams

After the completion of the planning process, catalog production starts. These are the steps when producing a catalog:

First is the gathering of data. Before any design to exist you must first gather a complete list of all the products you will include in the catalog, as well as all nonproduct copy. If some items will be grouped together as one catalog photo block such as a shirt that comes in 4 sizes and 6 colors, check to ensure that it is clear for the designer. Sort further the list into categories or spreads.

Second, write the product copy. Although most every company can pull a list of products, item numbers and prices from their computer system, virtually no company maintains proper product name and descriptive copy. Product names used in inventory software typically have names like กIVY TSHIRT RED MEDIUM.ก In your catalog that same product would instead be called กIvy Tshirtก, available in red and size medium.

Keep in mind that the descriptive copy for general customer catalogs should range from 30 to 60 words. Business and technical catalogs should be as brief as achievable while getting across the information a corporate buyer needs to make an informed purchasing decision.

The third step is to plan and design the overall look and feel of the catalog. In the planning questions you may have determined the catalog dimensions, catalog objective and catalog audience. With that information you can design the master layout for the catalog. All page design will originate from this master layout. In the master layout, you can design all common page elements, grids, design themes, and type specifications for all type of occurrences. To examine the design specs, you can mock up a couple of pages.

Fourth, design the spreads and cover. After the overall look and feel of the catalog has been designed, product list and copy created, you can now sketch out each spread to identify the items on the spread and their approximate layout. You can also indicate any product photography that needs special shots such as with a background or model, and sketch approximately how we envision the photographกs layout.

The fifth step is product photography. This step involves the acquisition of all the picture and graphic files. The next thing to do is to process the images in Photoshop. There you can adjust the levels, add a clipping path and convert the image to CMYK.

Finally, you can now layout the catalog. This is the most thrilling part of designing a catalog. Here you can put all the elements together on the page to come up with a functional and attention grabbing catalog.

About The Author

Maricon Williams

I love reading. Give me a book and Iกll finish it in one sitting. Reading is the chance to be transported to a different world and so is writing. Iกm more enthusiastic about writing however, since you can relay your ideas to someone else. I can only imagine that feeling when I hear a complete stranger talking about my ideas which read on an article somewhere. To relay my message to as many people is the same as touching people with music. Only mineกs less harmonic. I try to make up for it with the color I bring with words. And most of the time, it’s more than enough.

[email protected]

This article was posted on March 29

by Maricon Williams

มีนาคม 31, 2016

Producing a Catalog

by: Maricon Williams

Before you can produce a catalog, you must undergo first the planning stage. In the planning stage, you envision your objective. What do you want to communicate? What tone or ambiance is necessary to make the objective apparent? Another thing that you should consider is the audience. Knowing the potential readers may help you create and communicate the message, tone and identity that you want. The next thing to ask is who will be the designer? Looking for a designer is hard because only few designers of design companies specialize in catalog. A good designer will give you the style you are looking for but an unskilled catalog designer will create technical difficulties resulting in cost overruns and delays. If you have already chosen a designer, do not forget to choose an expert photographer in connection to catalog. The last thing to consider in the planning stage is the budget. Seek help from catalog designers or producers so that your catalog will fit within your budget.

After planning, decide on the initial design considerations. This includes the kind of catalog you want to create, the number of products you want to appear per page, the number of pieces you want to be printed and other details such as envelope, index, table of contents, sales terms and the likes.

Now you can set the schedule. Producing a catalog is like taking a long road trip. Efficient planning will keep you on track, on time and within budget. Usually, the creation of a new catalog takes about two months for design and photography. Revised catalogs can take less time depending on the degree of modification.

After setting the schedule, you can now formulate product information and have some creative copy. This will include data such as item name, item numbers, prices, descriptions and groupings. Most native data lack comprehensive product name and description copy. Decide whether you or your design company will write the additional copy essential for the catalog. You must keep the data to save your time and expense in case it will be needed again in the future.

The next step is product photography and catalog imagery. To prepare for photography collect and categorize samples of all your products. Then label them in a distinct location with their product code. That way the photographer can match the product code with the image filename for quick addition by the designers.

The last step is the selection of a printer and mail house. Printing catalogs is a fairly specialized printing process. You need to hand over to a printer at least 4 weeks prior to printing to warrant paper delivery. The printing, bindery and mailing will take about 2 weeks. Prepare your mailing data in advance of your print date. Your printer, mail house or catalog design company can assist you with data formats and schedule.

Additional Information about the articles can be found at http://www.catalogprintingexperts.com

About The Author

Maricon Williams

I love reading. Give me a book and Iกll finish it in one sitting. Reading is the chance to be transported to a different world and so is writing. Iกm more enthusiastic about writing however, since you can relay your ideas to someone else. I can only imagine that feeling when I hear a complete stranger talking about my ideas which read on an article somewhere. To relay my message to as many people is the same as touching people with music. Only mineกs less harmonic. I try to make up for it with the color I bring with words. And most of the time, it’s more than enough.

[email protected]

This article was posted on March 29

by Maricon Williams

มิถุนายน 12, 2014

The Star Of The Catalog Show

by: Florie Lyn Masarate

Printing catalogs is not just about putting on everything designers learned in design school. Or choosing the proper layout and fonts. There are many factors that should be considered first. There are also some sure fire tips to make the factors work for the best.

The merchandise should be the star of the show. Of the entire publication, for that matter. And why not? It is what you are trying to present or sell in the first place. Therefore they should be first and foremost in every board. The graphic design, along with the treatments and headlines, should just be the second priority. Filling the catalog with designs can make the presentation of the product disappear among the complications in the page. We know for a fact that these designs adds some excitement but it is certainly not there to cover the product altogether. Use them merely to enhance the product more.

Connection using photos. Photos add credibility to what is being stated. They show the actual example or the depiction of the product and services. Although it is already a known fact that pictures are sometimes not what they seem in person, still people get attracted by them. It would be an obvious lie if people say that they look at texts first before the pictures. It is always the other way around.

Make use of borders. Special effects in catalog design cannot be avoided. Center, inverts, overlapping are just some rules that should be followed in the application of special effects. Sometimes though the rules can be bended to make way for brand new ones that is effective too. What is needed to know now is when to use the technique. It takes a good eye for details to figure out when and where to use to put the technique in designs.

The background should not overwhelm the foreground. To make certain that the product is clearly seen in the lead, background designs should be kept to the minimum or be perfectly done to not suffuse what is in the lead. It is important to know that backgrounds are made to offset and not to upset. As with any other kind of designs, their use is just to give information, to add amusement and to explain what the merchandise is about and not to affect how the product is presented. The essence is still the main thing that should be inherent in catalogs. It is not advisable to exchange them for designs that can overpower them.

For comments and inquiries about the article visit http://www.losangelesprintingservice.com

About The Author

Florie Lyn Masarate got the flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.

This article was posted on September 11

by Florie Lyn Masarate

กรกฎาคม 8, 2011

Catalog Printing Methods

by: Maricon Williams

We cannot deny the fact that catalog printing is now a soaring industry. Nowadays, catalogs are considered one of the useful tools in advertising and marketing. It can be used to give information to customers and to show pictures of products that can be purchased. In some cases, catalogs will show services that can be offered by certain businesses as well.

You can choose to print your own material catalog or be aided by a professional printing service. It is still best to use a professional printer if you are creating a large catalog with lots of pictures. However, you can still print catalogs at home if you have the right equipments, including computer programs, paper, and a highquality printer.

Catalog printing is more difficult and lengthy in procedure compared to pamphlet or brochure printing. The reason to this is that it has many pages and each page must be designed to show different products, services, prices and company information. It can be a tedious process thus, it is still best to get hold of a professional printer rather than just experimenting on your own.

Four color printing is mostly used by printing services and commercial printers. This is because this kind of printing generates the most clear, vibrant and crisp color images. Examples of this kind of printing can be seen in magazines such as Time, People and National Geographic.

There are several methods used in catalog printing. The first on is the web press. A web press is an offset press that uses a roll of paper rather than sheets of paper. The use of a roll of paper allows quicker printing. There are two types of web presses the heatset and coldset.

A heatset web press is the standard catalog and magazine printing press. It has a heating unit that dries the printed ink as it exits the press. This press allows high speed printing on coated papers such as gloss. It also produces brilliant, crisp photo reproduction for catalogs. Heatset web presses are huge, complicated presses that necessitate several people to operate and setup. It is only reasonable to use this type of press for print runs of 10,000 copies or more and in increments of 8 pages, preferably 16. Ninety nine per centum of all mailorder catalogs are printed on this type of press.

Coldset web press, on the other hand, does not include a heating unit so the printed ink must air dry. This press can only print on uncoated papers which allow the ink to absorb into the paper. Coldset web press produces a fairly dull, fuzzy photo reproduction for catalogs. This kind of press is smaller and simpler than heatset web presses, costing less and requiring less setup time. This can be a good press for very small quantity catalog print runs starting at 1,000 copies.

Another method of catalog printing is the sheetfed press. This press is a customarily low volume press that prints on precut sheets of paper. Because of its more precise printing method a sheetfed press produces the sharpest printing of these three press types. It can print on a wider variety of paper weights. However, because of its sluggish speed it is the most costly of all the print methods. Sheetfed press is commonly used for small print runs or job which necessitates the most excellent printing.

Additional Information about the articles can be found at http://www.catalogprintingexperts.com

About The Author

Maricon Williams

I love reading. Give me a book and Iกll finish it in one sitting. Reading is the chance to be transported to a different world and so is writing. Iกm more enthusiastic about writing however, since you can relay your ideas to someone else. I can only imagine that feeling when I hear a complete stranger talking about my ideas which read on an article somewhere. To relay my message to as many people is the same as touching people with music. Only mineกs less harmonic. I try to make up for it with the color I bring with words. And most of the time, it’s more than enough.

[email protected]

This article was posted on March 29

by Maricon Williams

มกราคม 24, 2011