What Is The Single Worst Mistake Most People Make

What Is The Single Worst Mistake Most People Make When Writing Classified Ads?

by: Kim Thomas

All sales begin with some form of advertising whether it’s word of mouth or printed media or even electronic. To build sales, this advertising must be seen or heard by potential buyers. It must cause them to also react to the advertising in a positive some way. Your success or failure reverts back to the ad itself. Generally, you want your classified ad to do one of the following:

Persuade the person reading your classified ad to immediately go to your website or store with the intention of buying your product or service.

Persuade the person reading your classified ad to write or send for more information about your product or service thus leaning to a future sale.

However, the bottom line in any ad is quite simple:

Do not try to sell anything when you write a classified ad.

Do not try to sell anything when you write a classified ad.

Do not try to sell anything when you write a classified ad.

Why? In the 3 or 4 little lines classified ads allowed you to write, you don’t have enough time or space to actually sell your products or services sufficiently.

What you need is to write a cliff hanger or encripted messages to entice your prospects to call or to click on so they can be sent to somewhere else where you will do the proper selling later on.

Usually an offer of free report works best.

Any ad that causes the reader to only pause in their thinking, and does not persuade the reader to act immediately, is not a highly successful ad.

The กad writerก must know exactly what he/she wants the reader to do, and if the ad does not elicit an immediate action, it is an absolute waste of time and money.

Respond to the readers subconsious mind by using strong emotional words in your headlines such as;

Discover Secret Private Sex Money Love Breakthrough Home New Free Power Revealed Magic Fear

Research reveals that these types of words in a headline instantly attract the attention because they are strongly connected to our emotions. I have tested many of those above with astounding success. A personกs unconscious mind can *SEE* and *RESPOND* to these keywords passing by fast on a screen or in a newsletter.

The secret is to target your classified ad to the audience interested in your product or service. You will be wasting your time and money if you don’t know who your target audience is.

There are hundreds, if not thousands of classified ad sites and ezine directories which are categorized by subjects and/or interests. Define your target audience and then submit your classified ad.

How fast do you scan a list of links? Watch closely and youกll see the same thing happening within yourself. Our minds somehow magically see what we are most interested in and weกll back up and say ก I thought I saw that ก and we proceed to click on that link! Our inner minds are tuned to instantly spot what we desire most at the time.

Using emotional words along with targeted keywords will make your headlines and ads pull the maximum response possible!.

Here are some more of the emotional trigger phrases for you to use in your classified ads

STOP Act now!

Send your name

All sent free to introduce

Amazing literature

FREE

Ask for free folder

Bargain lists sent free

Be first to qualify

Booklet free!

Catalog included free

Complete details free

Current list free

Dealers write for prices

Description sent free

Details free!

Extra for promptness

Act now! Don’t hesitate to discover how you too can make your sales skyrocket by exposing yourself to our high quality free or low cost advertising resources on the Internet and at the same time get your hands on this amazing formula for writing classified ads by going to http://www.salaciads.com.

About The Author

Kim Thomas is the site owner and webmaster for http://www.advertisingexposure.com. Here youกll find free or low cost advertising resources.

[email protected]

This article was posted on December 21, 2003

by Kim Thomas

Don’t be Anonymous Anymore: 7 Ways to use Orange S

Don’t be Anonymous Anymore: 7 Ways to use Orange Snowflakes to Increase Traffic and Internet Profits

by: Johannes Garrido

Out of the over 1 billion web pages on the net, exactly HOW do you plan to get your site noticed?
The Answer Orange Snowflakes.
Out of the myriad of marketing techniques and approaches, do you KNOW whatกs the #1 source for internet profits today?
The Answer Again, itกs Orange Snowflakes.
And just what are Orange Snowflakes? Orange Snowflakes are classified ads that compel your prospect to stand up and take notice to your unique offer. Whether itกs ezine advertising, email advertising, direct mail, ebooks, discussion groups, affiliate programs, or even search engines…
…classified ad copy either makes people respond to your offers…
…or, it doesn’t.
Your ability to create Orange Snowflakes will, to a great extent, determine your success on the internet. Here are 7 ways to create Orange Snowflakes that gets more qualified prospects to take notice to your offer, visit your site, and purchase your product.

DO YOUR HOME WORK

Start by gathering all the relevant and important information regarding your topic. Analyze your market, your marketกs deepest desires, and the benefits you can offer to this market. Then, isolate your most impressive and unique competitive advantage. In other words, single out your MAIN BENEFIT. Try and encapsulate this main benefit into your headline and classified ad.
CREATE A "Must Get More Information" HEADLINE.

If your prospects are anything like the average web surfer, then youกll have just a few seconds to capture their attention to get them to read on. Your headline MUST draw the reader in to want more. Amazingly, bi polar headlines (headlines that start off negative but ends positive) work best. Example: Don’t Waste Another Dollar Discover How to Increase Your Sales by 1700% with Killer Classified Ads. This headline will draw anyone who is struggling to make sales with classified ads to want to read on. Itกs a negative headline that promises a positive result…
CREATE OVER 50 HEADLINES

This may seem redundant, but itกs vitally important step. Your first headline probably won’t be your best work. But as you continue writing, youกll discover better ways to express your thoughts in a more compelling and provocative fashion. Experiment with several different styles of expression from questions to combinationstyle headlines. Don’t worry about perfect spelling or presentation just let your ideas flow. After youกve created about 50 possible headlines, choose your top 3 to 5 headlines and test to see which gets the best results.
PAY STRICT ATTENTION TO THE LITTLE THINGS

You might find it hard to believe, but one capitalized letter in your ad may mean the difference between 50 people responding or 100. Stay away from using CAPS or BOLD CAPS… if possible. Instead Capitalize the action or key words in your sentence. Also, use bold to emphasize and underlined to really emphasize your points.
IMITATE FOR PROFITS

Save all the good classified ads and sales letters you come across and throw away those don’t capture your attention. A good place to start are the ones that got YOU to purchase a product. Take notice of the elements that got you to bite on their offer. Next, copy the structure of the ad and change the wording to reflect your offer. Get in the habit of doing this and eventually… youกll have some great copy! Remember, don’t copy word for word… you might get into legal problems with copyright infringement. Just imitate the structure and format.
THINK "Connect the Dots"

Write your copy so that each point flows smoothly to the next. This is very important otherwise youกll lose your reader. You want your first sentence, usually your headline, to flow smoothly to the next sentence. Think of it this way. The purpose of the first sentence is to get your prospect to read the second sentence. The purpose of the second is the get them to read the third… and so on until they read your final offer and click to your order page. A good test after you write each sentence, ask yourself "Does this make me want to read the next sentence?"
TEST EVERYTHING

When I first started out on the net, I placed a number of ads, submitted to search engines, wrote articles, posted to classifieds, etc.. And as a result of all my hard work, I made a few sales. BUT, and this a big BUT, I had absolutely no idea where the sales originated from. Without knowing which advertising methods were working and which weren’t, I continued down this path: working hard and making a few sales. It was only when I decided to test and track my hits and sales ratio that my sales กGREATLYก improved. Moral of the story understand where your hits and sales are coming from. Drop the advertising that produces little to no results and cultivate the ones that create the most sales for you.

I can’t stress it enough Your ability to create "Orange Snowflakes" will make or break your career on the net. Learning how to create killer classified ads is a fundamental practice that you have to master in order to truly succeed on the net. So, take the seven recommendations listed above and start implementing them into your own classified ad copy. The impact it can make on your business can dramtic and immediately profitable.

About The Author

Johannes Garrido is creator of the กKiller Classified Ads Magic Systemก http://www.roibot.com/w.cgi?R351_Article1. "STOP Wasting Your Precious Time and Money Discover How to Increase Your Sales by 1700% with Killer Classified Ads. 100% Guaranteed." http://www.roibot.com/w.cgi?R351_Article1

This article was posted on January 16, 2002

by Johannes Garrido

Ezines Are Effective In Advertising Your Online Bu

Ezines Are Effective In Advertising Your Online Business?

by: Alan Cheng

กEzines are the most cost effective way to advertise your business opportunityก. Iกm sure you’ve heard that phrase many times if you’ve been marketing on the internet for a while. But is that a myth or a fact?

An Internet Marketer once advertised that he can guarantee $1,000 profit for the user within weeks if he used the techniques outlined in his ebook.

And the secret of the ebook advertise in Ezines using $2,000 and you are guaranteed success unless your product is useless. Well I didn’t try it at the time because I couldn’t find $2,000 lying about in the house or in my bank account. However, it does show the belief people have with Ezines.

There are 3 types of ads in Ezines:

Classified Ads

These are small ads which you can find at the bottom of newsletters. There is limited space in these ads therefore your ads have to be eyecatching. Classified Ads in ezines are cheap and sometimes free due to its limited space and location which is at the end of the ezine.

Sponsor Ads

These ads are placed at the top of the newsletter and sometimes in the middle. Some ezines have more than one sponsor ads. Sponsor ads are more expensive than Classified ads and can contain more words so your ad can be more descriptive. Sponsor ads are more effective than Classified Ads as their position in the newsletter is better.

Solo Ads

Solo ads is the most effective way out of the three type of ads for generating response.

Solo ads fills up a whole email which only contains your advertisement. The newsletter is sent on your behalf to its subscribers. Thus your ad will have the biggest exposure. Solo ads are more expensive than Sponsor ads but more effective.

กGreat. Super. Fantastic. So whatกs your advice Alan?ก My advice is advertising in Ezines do work. And they work very well. Some people don’t think so because after placing some ads and seeing very little or no response they think they have proven that Ezine advertising is a lie used by Ezines Publishers.

Well I can tell you now that they are getting poor responses because they have not followed the rules for advertising successfully in Ezines.

Rules in Advertising in Ezines Successfully

1. If you can, save money and advertise using Solo ads. They have the best chances of being read by the subscribers and they have no other ads distracting or competing against.

2. Work on your subject line. Even with Solo Ads, people will not open your email if the subject is of no interest to them. Subjects which promises massive fortunes in a few days will get deleted with second thoughts.

3. Work on your Content. After the subscribers open your email, your next task is to try and get them to read the content. So make damn sure your content is interesting and enticing enough for them to take some action. Believe the saying ขContent is Kingข.

4. When you’re advertising other peoples’ products using affiliate programs do not send the visitors to the product’s website. I think people are crazy when they do this. The reason is that you are sending traffic to other peoples websites and if they won’t buy you’ve lost that lead for good.

Therefore the aim of you ad is to capture their email address so that you can advertise to them again and again. If they don’t buy product A then you can advertise Product B to them. Now don’t you think that makes more sense?

5. Advertise in well known Ezines and which are related to the topic you are advertising. Advertising stock recommendations to Golf enthusiasts will surely give you a terrible response rate.

6. For Classified ads, make sure you are advertising in large numbers such as 100,000. Not many people read Classified ads and you will be listed among other ads as well. However, you might get lucky if your headline is attractive enough.

To end this article I’m going to share a secret with you on what I think is the best and cheapest way to advertise in Ezines. That is to write your own articles and ask the Ezine Publishers if they are interested in sending out your articles in an issue of their newsletter.

Now let’s think about this for a moment. Your own article is published in ezines and placed on their websites. People who write articles are given more respect and are trusted more. Plus your articles will stay on some websites for years which also means that it will generate traffic for years. The traffic is generated with a resource box you can put at the bottom of your article. You can put your URL here and also write a little bit of background about yourself.

You are creating a name for yourself on the internet scene and you are also generating leads which you can email your recommendations to. There is no cost for you when Publishers decide to include your article so the only cost coming out of you is the time needed to write the article.

In my opinion, writing articles for ezines is the most effective way to advertise using ezines. Not to mention it’s cheap and will generate traffic even after many months.

If you want to know which ezines to advertise in, the cost, number of subscribers and what services are available that can help you in publish your articles, please send an email to my autoresponder at mailto:[email protected]

About The Author

Alan Cheng, is the owner of http://www.onlinemoneymachine.com the membership site to help beginners setup a profit generating online business. With all the right tools to setup your website and advertise effectively. You can contact Alan at mailto:[email protected].

This article was posted on November 25, 2004

by Alan Cheng

The Art Of Writing Profitable Classified Ads

The Art Of Writing Profitable Classified Ads

by: Emma Okafor

The art of writing profitable classified ads

Everybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to the fulfillment of these dreams of wealth is mail order or within the profession of the business, direct mail selling.

Hardly anyone gives much real though to the basic guide for selling by mailthe writing of profitable classified ads.

So what makes a classified ad good or bad? First of all, it must appeal to the reader, and as much, it must say exactly what you want it to say secondly, it has what it says in the least possible number of words in order to keep you operating within your budget. And thirdly, it has to produce the desired results.

Grabbing the reader’s attention is your first objective. There has to be something about your ad that gets a reader’s attention out of many other ads. So, the first two or three words of your ad are of the most importance and it deserves your careful consideration. Most surveys show that words or phrases that quickly involve the reader tend to be the best attentiongrabbers. Some words as: FREE… WIN… MAKE BIG MONEY…

Now after grabbing the reader’s attention you still need to go further. You have to interest him with some thing that even him can do. A word like easy & simple “guaranteed” or some other such word or phrase that can do the magic. So now, we’ve got an ad that reads MAKE BIG MONEY! Easy & simple. Guaranteed! By now he is hooked up.

The next stage of this game is to get the results. Results need action from the reader. This is the part where you need words like Limited offer Act now! Write today. Putting it all together, then your ad might read something like this:

MAKE BIG MONEY! Easy & simple. Guaranteed! Limited offer. Send $1 to:

The final ingredient of your classified ad is of course, your name, address the reader is to respond where he is to send his money or write for further information.

Generally speaking, readers, respond more often to ads that include a name than those showing just initial or an address only. However, because advertising costs based upon the number of words, or space your ad takes, the use of some names in classified ads could be quite expensive. For example a company name like Money Maker’s opportunity forum can be shorten to Moneymakers. The point is to think relative to the placement costs of your ad. Shorten excessively long names. The same applies to your post office box number. Shorten it to plain Box 50, or in the case of rural delivery, shorten it to just RRL.

Just adhere to the basics and profits will increase according. There is no point in being tricking or clever. One of the best ways of learning to write good ads is to study the classifiedtry to figure out exactly what they’re attempting and then practice rewriting according to the rules I have given you. When you sit down to write a classified ad, always write it all outwrite down everything and then go back over it, crossing out words and refining your phraseology.

In summary of all what I have written, good written classified ads should

“Grab” the readers attention …

“Interest the readers” with something, that appeals to him/her…

“Further stimulate” him/her with something (catch phrase) that makes him/her “desire” the product or service …

Demand that he/she act immediately …

Now you know the basics, the rest is up to you.

About The Author

Am Emma Okafor,an online market researcher and writer.

http://bizacumen.8k.com

[email protected]

This article was posted on November 22, 2002

by Emma Okafor