Benefits to RSS

Benefits to RSS

by: Sharon Housley

RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to optin to feeds that are of interest.

The big benefit to RSS is that individuals optin to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the userกs choices, removing any burden that is placed on publishers of email newsletters. Publishers no longer need to be concerned with spam, privacy policies, and age guidelines.

Publishers using RSS as a communication vehicle are able to create keywordrich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.

What Kind of Information Can be Delivered in RSS Feeds?

Blogs Feed

Many blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitors to scan blog posts for items of interest.

Article Feed

Articles are often placed into feeds to alert readers when new articles and content are available. The feed entry is typically an article summary or introduction. Readers can then ascertain if the article is of interest and read further.

Forum Feed

Many forums now have addons that allow participants to receive forum posts via RSS. The RSS feeds often will show the latest discussion topics; if users are interested they simply click to enter the forum to participate in the discussion. As the topic is updated they will see new entries in the RSS feed.

Schedule Feed

Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify the community of schedule changes or meeting agendas.

Discounts / Specials Feed

Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.

For example, this service will generate a URL than can be entered into a news reader. The feed is updated each time an item is added to Amazon that meets the specified criteria or keywords Amazon Search Feed http://www.oxus.net/amazon/

Ego / News Monitoring

Companies or individuals interested in receiving headline news based on a specific brand or keyword can use RSS feeds to monitor news sources.

For example, users can use the following tool to create a feed that will allow them to receive filtered news from Google News. They will only receive items related to a specific keyword or phrase they setup http://www.justinpfister.com/gnewsfeed.php

IndustrySpecific RSS Feed Uses Include:

Technical professionals in specific industries have also developed RSS feeds as way to market, promote or communicate within their specific industries. In many cases, this has expanded their reach and increased communication with current and prospective customers and clients.

RSS feeds can be used by realtors to communicate the time and location for open houses, announce new property listings or promote decreased mortgage rates. Content feeds can also be used by universities to communicate sports scores or event schedules. Computer service professionals can create feeds to notify clients of potential security breaches, virus risks or outbreaks. Ultimately, RSS is molded to meet the communication needs of many sectors. Consider how RSS can benefit your business and supplement your communication needs.

RSS feed creation tool for publishers interested in creating fresh content FeedForAll http://www.feedforall.com.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net and FeedForAll http://www.feedforall.com.

This article was posted on December 08, 2004

by Sharon Housley

Easy to Execute!

Easy to Execute!

by: Seamus Dolly

Plug and play equipment or hardware solves the problem of driver installation, restarting routines, and generally speaking, ขhassleข, for those who are not technically proficient.
If your computer supports ขPlug and Playข, then, as the name suggests, you simply plug it in and play. For people who are ขword perfectข, plug and play might sound somewhat misleading. Peripherals, such as your mouse, keyboard, monitors, scanners, network adaptors, or printers are included in this.
This long awaited technology is made possible via your U.S.B. port. U.S.B. is an abbreviation for UNIVERSAL SERIAL BUS. Using this port, your computer detects such peripherals, and after detection, configuration is automatic, in so far as you have no further input.
Prior to ขplug n playข, you would have to insert a floppy disc or cd, to supply and install the necessary software or ขdriverข. To put it simply, your computer cannot see or indeed smell or intuitively know what a device, its properties, requirements and priorities are.
Most computers have two USB ports, usually situated on the back of your unit. A U.S.B. ขhubข will effectively increase this number. Basically, it is like an electrical adaptor which allows up to seven devices to be connected to it. If you are a big ขgadgetข fan, you can simply plug another hub into the first one, and so on.
U.S.B. is classified as Serial communication, as opposed to parallel communication.
This means that it transmits data/info/signal, if you like, one ขbitข at a time. Conversely, it receives it in a similar fashion. This is done or executed, in one wire or cable.
Did you ever notice the ขbigข or ขwideข ends on your cables? These cables are parallel and transmit/receive data/info/signals, many ขbitsข at a time. Therefore, parallel communication needs many cables/wires and consequently more connections, at its port.
U.S.B. ports and cables are smaller. Just pop around to the back of your P.C., and you will immediately notice the difference. On the machine that I am currently working on, I noticed that the printer has both types of ports and that the parallel port and cabling is the option that the technician used. The serial option would have worked just the same, at this level, where transmission speeds are of little relevance.
In summary, Plug ‘n Play is welcomed and embraced by everyone and is a major step towards ขuserfriendlyข computing.

About The Author

Seamus Dolly is the webmaster of http://www.CountControl.com His background is in engineering and analogue electronics. His studies include A+, Net+ and Server+.

seamus@countcontrol.com

This article was posted on June 16, 2004

by Seamus Dolly

How Podcasting is Used

How Podcasting is Used

by: S. Housley

Although podcasting is new, it is well on its way to becoming a mainstream communication medium. Podcasting, simply put, is audio files that are delivered via RSS. Many people believe that podcasting is solely for the distribution of music files, but really, nothing could be further from the truth. This emerging method of audio file distribution has opened an array of marketing and communication opportunities to businesses. Currently, most who are familiar with podcasting are technically savvy, but it is clear that podcasting will be more than a passing fad as many businesses are adopting podcasting and employing it in unusual yet powerful ways. Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, comedy clips, debates or even foreign language tutorials.

While RSS has had the capacity to include audio files for a few years, only recently have entrepreneurs made the conceptual leap, taking advantage of the new power held within this communication medium. In reality, podcasters cover the gamut; some are professional broadcasters, while others are obvious amateurs.

Podcasts are usually published with associated meta information that includes descriptive data about each specific audio file. This allows listeners to make a determination of which audio items are of interest. If listeners are using a news aggregator that supports podcasting, they will automatically receive updates in their feed reader or news aggregation software when a new podcast exists for a feed that they have subscribed to.

Why is podcasting so beneficial to the subscriber?

Unlike traditional radio, with podcasting the subscriber decides what content he/she receives. Podcasting is extremely useful to the subscriber because the user can easily receive information he/she would like, and listen to it when they want. The material, once downloaded, can be listened to and viewed on wireless handhelds, allowing subscribers to utilize time on the road.

Topicspecific radio talk shows with commentaries, interviews and debates can now be heard at a time and place of the listenerกs choosing. Consider the benefit of educational tutorials and foreign language instruction; lessons could be listened to during a work commute. Supplementary class lectures, step by step tutorials or walking guides are all possible using podcasting. An unlimited collection of books read aloud for elderly or visuallyimpaired listeners only scratch the surface of what is possible in the future of podcasting.

The fate of podcasting is in the hands of the subscribers. The subscriber can easily delete podcast feeds that do not satisfy their needs with the single tap of a button. Ultimately, the subscriber maintains control and determines what podcasts are deemed successful. This intrinsically builds in a quality control level and will ensure that the more innovative instructional and interesting podcast feeds survive.

The technology is fresh and, like the Internet, is opening doors to entrepreneurs. As podcasting evolves, users will find more creative kinds of audio content to deliver. The low barrier to entry has forced this new medium to the forefront, as businesses and individuals have really little to lose in adding podcasting as a communication channel.

About The Author

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and NotePage, Inc. http://www.notepage.net a wireless messaging software company.

sharon@notepage.net

This article was posted on February 28

by S. Housley

Internet Communication Methods

Internet Communication Methods

by: Sharon Housley

How do we keep Internet communication simple? Letกs start by taking a look at the different methods used to communicate on the web. It is important to understand the nuances and benefits of the different forms.

Email

This is the most popular communication method. Users typically use desktop software to receive, read and respond to messages. Some users use webbased mail and manage messages in a web browser like Internet Explorer. The downfall to email communication is that anyone can send email messages to anyone else if they have (or guess) the correct email address. This systemกs Achilles heel is its simplicity and universal popularity.

Email accounts are often burdened by spam or unsolicited email. Despite software developers having created complex spam filters and legislators having introduced new antispam legislation, the problem persists and spam continues to burden email as a messaging medium.

Email Clients http://www.messagingsoftware.net/emailclientsoftware.htm

Spam Software http://www.emailsoftware.org/spamfiltersoftware.htm

Instant Messaging

Instant messaging allows users to กchatก in real time. Users can send text messages to anyone online and receive instant replies if the user is also online. The กinstantก fad gave way to parental fears as children made กfriendsก online. With no way to confirm if กfriendsก are who they represent themselves to be, and multiple security holes, instant messaging has taken a back seat in internet communication.

Instant Messaging http://www.instantmessagingsoftware.com

Blogs

Online journals and daily diaries have taken hold. Some blogs are interactive, allowing users to respond and comment on posts. Locating topicspecific blogs that provide relevant and interesting content on a daily basis can be a challenge. The nature of a blog is to contain fresh public content. As our lives become more complicated blogs are often abandoned, as they require constant updating.

Blog Connections http://www.blogconnection.com

RSS

RSS is the latest messaging medium and shows genuine promise as a means to communicate. RSS files are produced as XML files and are designed to provide content summaries of news or information. The biggest benefit to RSS is that it does not have the spam issues inherent to email; users optin to the RSS feeds that interest them.

RSS Specifications http://www.rssspecifications.com

Forums / Newsgroups

A forum is an online discussion group. Forums can be newsgroups, or they can be webbased discussion groups. Forums have proven themselves as valuable business resources often creating communities of customers helping customers. Without moderation and oversight they can potentially create an unfriendly environment.

Message Board Software http://www.messagingsoftware.net/messageboardsoftware.htm

Listservs

Liststervs are mailing list programs for communicating with other people who have subscribed to the same list. Using email, you can participate in listservs pertaining to your topics of interest. When you submit a message to the server, your message is relayed to all on the listserv. You receive messages from other participants via email.

Yahoo Groups http://www.yahoogroups.com

Whatกs Next?

Internet communication is intrinsically tied to the hardware options available. Wireless technology has accelerated the development of messaging software, opening the market to a dizzying array of devices for web access. Where we were once tied to a keyboard and mouse, we will soon be navigating the web with our voices from a moving automobile, or browsing via screens in our eyewear, with tiny cameras reading our eye movements to move the cursor and make selections. Our interactive conversations will include more and more participants at once. Evaluating the many options and choosing what works best for you is the first step to effectively communicating on the web.

Copyright 2004 Sharon Housley

About The Author

Sharon Housley manages marketing for NotePage, Inc. a software communication company with websites at: http://www.notepage.net and http://www.feedforall.com . Other sites by http://www.softwaremarketingresource.com , and http://www.smallbusinesssoftware.net

This article was posted on October 04, 2004

by Sharon Housley

Affiliate Communication

Affiliate Communication

by: Sharon Housley

Communication is Key!

When building an affiliate network communicating with affiliates is important for merchants to maintain a good relationship. An affiliateกs web site targets visitors, who may not necessarily view a merchantกs web site, and therefore expands a merchants market. An affiliate may not be able to actively keep up with the merchants product, it is important for a merchant to keep affiliateกs informed about new product information, sales, new releases, links, graphics, promotions and special offers.

Keep in mind, not all affiliates are going to produce a high volume of traffic, and importantly, visitors who want to purchase a merchantกs products or services. The occasional gem makes the time taken well worth your effort. Talk with successful affiliates, find out what they are doing to effectively promote your software, and use that information to assist those affiliates who are not as successful.

Assist affiliates in understanding your product; no one knows your products like you do. For affiliates to drive traffic that will convert to sales, they need to understand the benefits of the product they are marketing. Once an affiliate knows the product, they will be better able to act as an extended sales force. In order for the affiliate to make the effort, you simply must support them!

Make Communication Easy

Many 3rd party affiliatetracking programs notify both the affiliate and merchant of a sale. This can often be automated and will create positive communication between merchants and affiliates. Making an affiliateกs role easier will help them increase earnings and further promote a merchants site.

Provide affiliates with great looking graphics and sample text. Graphics that work best are those that highlight your web site, yet fit the look of an affiliateกs web site.

Newsletters are another great way to get information to affiliates. Include tips and specific for affiliates, along with general marketing advice that helps with site promotion. If you are looking for software to manage newsletters, I highly recommend Group Mail . http://tinyurl.com/23ljy

Affiliate Taboos

An affiliate generates a sale for a product and the merchant promptly decreases the commission. This sends a very negative message to the affiliate, in many cases theyกve taken a lot of time to place links, promote products and because theyกve driven effective traffic their commission is decreased. If its necessary to decrease a commission for whatever reason, be sure to include a personal note detailing the reason and letting the affiliate know that you still support their efforts.

A Cheat?

An affiliate sale occurs, you go to their website and don’t find any links you decide they must be cheating you! This conclusion is simply a based on poor communication and reporting. Many, many affiliates have multiple sites, very few affiliate tracking programs allow affiliates to list multiple sites, and in many cases the number of sites listed do not accurately reflect the number of sites owned and managed by the affiliate. Additionally many affiliates manage optin newsletters that may result in sales, but links are not visible on a website. An example of a popular ezine often promoting affiliates is Lockergnome!

Links, Links, Links

Keep your links valid! If you update a section of the site or remove an offer provide a redirect or retain the link saying that such and such offer has expired and a new one has replaced it. It seems a waste to discard targeted traffic because a special has expired. Be sure to communicate with your affiliates, and if a link will only be good for a specified length of time tell them up front. When an offer expires notify affiliates a week prior to the expiration with a reminder. This will give them ample time to make any needed updates.

Added Incentives!

Affiliates love added bonuses for reaching goals or specified levels of sales. Many of the 3rd party affiliate vendors run contests and provide large incentives for their top performing ones. Reward and praise successful affiliates.

Affiliates tend to be experts in other areas, which relate to a merchants business; therefore, by communicating useful information, and helping affiliates increase their earnings, they will give added exposure and increase your sales. Communicating with affiliates will ultimately benefit visitors of both sites. A little effort in the beginning can mean big rewards in the long run.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com and http://www.smallbusinesssoftware.net

This article was posted on April 06, 2004

by Sharon Housley

Cell Phones The New Media

Cell Phones The New Media

by: Dominic Ferrara

Every day, there are more new uses for the classic cell phones. These days, people have come to the conclusion that they read their emails, pay their fees or play games with their friends and that they can do all these things through their cell phones. The basic function of a phone, even if it is a cell phone is that of a voice communication device. It is being quickly replaced with new options that attract people. We can use the cell phones as credit cards to buy products or services, read articles on the Internet or even take wonderful pictures.

The new improvements in the field and the constant developing of the technologies give cell phones the chance to offer highly attractive opportunities for their users. The use of cell phones globally brought them to the top position on the list of communication devices. The word ขcommunicationข has a new meaning. Nowadays technology allows cell phone users to explore their new applications at increased capacities.

The success of the Internet access using cell phones has reasons that include the main disadvantages of their competition, the personal computers. Cell phones don’t need a great deal of space, like ordinary desktop or even laptop computers do, they usually are cheaper than fixed telephones and they don’t require any landline infrastructures. These reasons made cell phones successful in almost all the countries around the world. Cell phones have become modern communication interfaces. They have a huge potential in changing our relationship to space. The newest cell phones are definitely cutting edge communication tools and they capable to create new social environments and to give a new meaning to today’s media concepts.

About The Author

Dominic is the author of this article. This article may be reproduced on websites subject to credit being given to the author, and a link to this website. If you would like more information go to http://www.freeringtonesources.com.

This article was posted on April 15

by Dominic Ferrara

Print and Modern Thought

Print and Modern Thought

by: Marlon D. Ludovice

The scientific revolution that would later challenge the entrenched ‘truthsก espoused by the Church was also largely a consequence of print technology. The scientific principle of repeatabilitythe impartial verification of experimental results grew out of the rapid and broad dissemination of scientific insights and discoveries that print allowed. The production of scientific knowledge accelerated markedly. The easy exchange of ideas gave rise to a scientific community that functioned without geographical constraints. This made it possible to systematize methodologies and to add sophistication to the development of rational thought. As readily available books helped expand the collective body of knowledge, indexes and crossreferencing emerged as ways of managing volumes of information and of making creative associations between seemingly unrelated ideas.

Innovations in the convenience of knowledge and the formation of human thought that attended the rise of print in Europe also influenced art, literature, philosophy and politics.

The introduction of print material adds up to the large and rises of different fields of endeavor. Thus, the explosive innovation that characterized the Renaissance was amplified, if not in part generated by, the printing press. The rigidly fixed class structure which determined oneกs status from birth based on family property ownership began to yield to the rise of an intellectual middle class. The possibility of changing oneกs status infused the less privileged with ambition and a hunger for education.

Print technology facilitated a communications revolution that reached deep into human modes of thought and social interaction. Print, along with spoken language, writing and electronic media, is thought of as one of the markers of key historical shifts in communication that have attended social and intellectual transformation. Oral culture is passed from one generation to the next through the full sensory and emotional atmosphere of interpersonal interaction. Writing facilitates interpretation and reflection since memorization is no longer required for the communication and processing of ideas. Recorded history could persist and be added to through the centuries. Written manuscripts sparked a variation on the oral tradition of communal storytellingit became common for one person to read out loud to the group.

Print, on the other hand, encouraged the pursuit of personal privacy. Less expensive and more portable books lent themselves to solitary and silent reading. This orientation to privacy was part of an emphasis on individual rights and freedoms that print helped to develop. Print injected Western culture with the principles of standardization, verifiability and communication that comes from one source and is disseminated to many geographically dispersed receivers. As illustrated by dramatic reform in religious thought and scientific inquiry, print innovations helped bring about sharp challenges to institutional control. Print facilitated a focus on fixed, verifiable truth, and on the human ability and right to choose oneกs own intellectual and religious path.

About The Author

Marlon is a graduate of BACHELOR OF ARTS, major in POLITICAL SCIENCE. Well actually iกm not fun of writing, i dont write at all. i am not expecting that i will be in this field. But i love to read books…almost everything interest me. reading is my passion! but now that i am in an article writer team, writing gives me an additional thrill in myself…Before i love to read books but now im also in a writing stuff. I can’t say im a good writer but i am trying to be one.

For additional information and comments about the article you may log on to http://www.aprintingpress.com

marlon@rushprintingservices.com

This article was posted on April 06

by Marlon D. Ludovice

Marketing Tourism Online, Part One: The Basics

Marketing Tourism Online, Part One: The Basics

by: Bryan Wilson

This is part one of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new knowledge to present. If you have comments or questions, or you are interested in Leave Homeกs travel marketing consulting services, please visit www.LeaveHome.com or contact the author directly. You can also request to be notified when a new article in the series is available.
OPPORTUNITIES AND ROOM TO IMPROVE
While most tourism organizations are by now familiar with the Internet, far fewer have really gained an understanding of the technologies, new resources, new communication opportunities, and the requirements that they represent. These tips and explanations should prove a useful introduction.
While new technologies provide new opportunities, they don’t change the basics of marketing: people, product, price, promotion, and distribution. Know your target markets, understand their purchase decision processes, and offer them the right product, at the right time, for the right priceand correct your course continually.
SHAPING THE PURCHASE DECISION PROCESS AND THE TOURISM EXPERIENCE
Your online communication with customers can be used to shape outcomes in the following circumstances and stages, in relation to a potential touristกs purchase decision and tourism experience. Good communication can:

Build awareness of a product or destination, and reshape existing perceptions;
Generate interest;
Provide information to turn interest into desire;
Transact the actual purchase or series of purchases;
Provide reassurance of a good purchase and offer preparatory information for the actual tourism experience;
Continue to provide information, shape perception, and improve the experience during the touristกs journey;
Aid and deepen memories after the tourism experience;
Build upon your relationship to your customer, to add value for both you and the tourist; and
Encourage referrals and generate repeat business.

There are different goals to achieve and appropriate methods of communication for each of these circumstances. Adding further complexity is the fact that different people (family members, friends, coworkers, etc.) may be involved and have varying importance at different stages of one purchase decision!
IN CONCLUSION
Despite these complexities, there are some basic guidelines which will help you communicate and market effectively online. The next in this series of articles presents advice for attracting visitors to your website.
(Seattle, USA; August 2004)

About The Author

Bryan Wilson is a travel marketing consultant and partner in Leave Home Productions. Leave Home Productions provides marketing services and tools to tourismrelated businesses and organizations. Our clients benefit from strategies, tools, and creative concepts developed to clarify their needs, make use of their resources, and help them achieve their goals. We specialize in promotions, online communication, distribution and the creation of multimedia and Internet tools. Leave Home also supports marketing with traditional media formats and personal communication. We work to develop solutions that support healthy growth for our clientsก business and sustainable tourism for the host communities and environments.
(Leave Home, tourism marketing consultants)
http://www.leavehome.com
bryan@leavehome.com

This article was posted on November 22, 2004

by Bryan Wilson

Role of EffectiveCommunication in Offshore Engage

Role of EffectiveCommunication in Offshore Engagement

by: John Parker

Proliferation of Virtual world has minimized the gap among businesses in the Global village. But, the appealing factor of virtual development that is implemented in Offshore Model of ขHigh quality, low cost endeavorข is often wrapped up with the complexity of being able to understand the other side. A weak Communication between the Offshore Client and the Vendor can lead to problems such as

Productivity Loss

Mismatch of deliverables and expectations

Loss of valuable time

Redundancy of tasks

There is more to communication than merely conveying the content. Besides the semantics, which is the key to being at the same wavelength, Attitude and Diction with which the information is shared are equally important. Software development outsourcing is the main field which mainly depends on the communication. Apart from the problems that arise from differences in culture, language and time zone, the communication could be fudged if there are multiple people communicating from the offshore vendor side to the client. Such ambiguities can be alleviated by implementing appropriate Strategies for communication, as mentioned below:

A. Using Communication Tools:

Email

Instant Messenger

Phone calls

VOIP

Extranets

Web Meetings

Virtual Office Cabinets

Ticket Management System

Customized communication applications

B. Guidelines, Practices and Discipline

The two shores should communicate by following certain guidelines and practices

Design the Discussion Document that takes into account the perspective from the both the offshore client and the vendor. The Document should outline the following:

Tasks

Roles assigned for the tasks

Mode of communication between the client and the vendor

Mode of intracommunication between the Software Teams and the Business Teams

How to tackle or mitigate any unexpected Issues or Risks

Status Reports [Daily, Weekly]

To avoid any communication gap, the correspondence should take place with discipline according to the defined schedule.

Risk of information loss is eliminated if both the client and the offshore vendor delegate their tasks through the Project Managers from either side, which enables smooth information relay among the client and the vendor employees.

C. Techniques

Clarity of goals before any meeting or phone conversation

Concise tothepoint discussion

Documents with bullets and points

Send summary of discussion

Though EBusiness communication tools such as email, teleconferencing, fax, chat, video–conferencing all serve as a conduit to effective and efficient means of information transfer, their usage can be more productive if used with a planned approach. An effective communication does not end with a healthy initiation, but is sustained keeping the momentum by maintaining agile response loop. Hence, a proactive approach from both the client and the Offshore Vendor is mandatory to further the business goals.

Source: http://www.hytechpro.com/role_of_effective_communicatins_in_offshore_engagement.html

About The Author

John Parker

This article is powered by A1 Technology, an offshore outsourcing company.

sec@a1internetdesign.com

This article was posted on April 25

by John Parker

How Podcasting is Used

How Podcasting is Used

by: Sharon Housley

Although podcasting is new, it is well on its way to becoming a mainstream communication medium. Podcasting, simply put, is audio files that are delivered via RSS. Many people believe that podcasting is solely for the distribution of music files, but really, nothing could be further from the truth. This emerging method of audio file distribution has opened an array of marketing and communication opportunities to businesses. Currently, most who are familiar with podcasting are technically savvy, but it is clear that podcasting will be more than a passing fad as many businesses are adopting podcasting and employing it in unusual yet powerful ways. Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, comedy clips, debates or even foreign language tutorials.

While RSS has had the capacity to include audio files for a few years, only recently have entrepreneurs made the conceptual leap, taking advantage of the new power held within this communication medium. In reality, podcasters cover the gamut; some are professional broadcasters, while others are obvious amateurs.

Podcasts are usually published with associated meta information that includes descriptive data about each specific audio file. This allows listeners to make a determination of which audio items are of interest. If listeners are using a news aggregator that supports podcasting, they will automatically receive updates in their feed reader or news aggregation software when a new podcast exists for a feed that they have subscribed to.

Why is podcasting so beneficial to the subscriber?

Unlike traditional radio, with podcasting the subscriber decides what content he/she receives. Podcasting is extremely useful to the subscriber because the user can easily receive information he/she would like, and listen to it when they want. The material, once downloaded, can be listened to and viewed on wireless handhelds, allowing subscribers to utilize time on the road.

Topicspecific radio talk shows with commentaries, interviews and debates can now be heard at a time and place of the listenerกs choosing. Consider the benefit of educational tutorials and foreign language instruction; lessons could be listened to during a work commute. Supplementary class lectures, step by step tutorials or walking guides are all possible using podcasting. An unlimited collection of books read aloud for elderly or visuallyimpaired listeners only scratch the surface of what is possible in the future of podcasting.

The fate of podcasting is in the hands of the subscribers. The subscriber can easily delete podcast feeds that do not satisfy their needs with the single tap of a button. Ultimately, the subscriber maintains control and determines what podcasts are deemed successful. This intrinsically builds in a quality control level and will ensure that the more innovative instructional and interesting podcast feeds survive.

The technology is fresh and, like the Internet, is opening doors to entrepreneurs. As podcasting evolves, users will find more creative kinds of audio content to deliver. The low barrier to entry has forced this new medium to the forefront, as businesses and individuals have really little to lose in adding podcasting as a communication channel.

Copyright 2005 Sharon Housley

About The Author

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing and publishing RSS feeds and NotePage, Inc. http://www.notepage.net a wireless messaging software company.

This article was posted on March 02

by Sharon Housley