How To Get Rich ONE Site At A Time!

How To Get Rich ONE Site At A Time!

by: Dan Lok

Are you fickle? (Do you even know what กfickleก is?) According to MerriamWebster Online, กfickleก is defined as กgiven to erratic changeableness.ก

And when it comes to website success… If you’re fickle, you’re in a pickle!

One of the biggest problems that crops up with my clients is that they always to seem to be too focused on the *NEXT* กbig thingก…long before theyกve perfected the science of their *CURRENT* big thing their existing website.

As an entrepreneur, you should always be on the lookout for the next new ideas, the next challenges, the next possibility for success…but don’t be fickle!

Clients say to me, ขDan, what am I doing wrong? Iกve got 8 or 9 websites up right now and I am starting 3 more this month. But I don’t know why am I not making much money with any ONE of them.ก

Wake up and smell the coffee, you Fickle Fiend! You’re working on TOO MANY WEBSITES!

Iกve seen this so often it hurts…instead of putting effort into making their existing website more compelling, more effective, and more profitable, Fickle Folks are way too focused on that elusive กnext big thingก…

And when their first website doesn’t deliver on the promise, they don’t ask กWhy?ก… They don’t try to fix what may be broken…

They just change their focus and concentrate on building another website that they’re certain is going to be ‘the next big thing.ก

And when that doesn’t work…probably for the same reasons that Site #1 didn’t make any money…theyกll start another new site and another and another in an endless cycle of กno return on too much investment.ก

If thatกs not the fast track to bankruptandoutofbusiness, I don’t know what is!

As you know, I am a big believer in multiple streams of income. So, I am not saying you should be have multiple websites.

BUT…make sure your existing website is as strong, solid, and successful as you can make it before trying to grab the gold ring and the next กbig thing.ก

Don’t take the กfickleก path to the Poor House. Stay focused on promoting just one website …and promoting it effectively! Put on blinders to other distractions and keep your eye on the prize: making that ONE website as profitable as possible.

Dan Lok

6045834904

กCall me, I answer my own phone.ก

Copyright 2005 Quick Turn Marketing International, Ltd.

About The Author

Dan Lok is known as ‘the Worldกs #1 Website Conversion Expertก, with a proven track record of selling over $25.7 million dollars of merchandise and services. Dan has resuscitated copy that was previously in กcritical conditionก and helped his clients to double and triple their conversion rates… some as much as 417%!!! More than 200 websites have been กLokedก and loaded for Internet action. Go to: http://www.WebsiteConversionExpert.com.

This article was posted on April 06

by Dan Lok

Making Money in Your Underwear! The Jeff Paul Mark

Making Money in Your Underwear! The Jeff Paul Marketing System

by: Mufad Pac

No, no! I’m not talking about ขhow to make money by selling underwear’s o­n the Internetข I’m talking about Jeff Paul, the super marketing guru of 90’s who shouted ขHow I Earn $4,000 a Day Sitting at My Kitchen Table in My Underwear?ข But it’s a GONE story now. What happened to Jeff Paul, o­ne of the most successful students of ขDan Kennedy’sข the father of Marketing?

If you were a subscriber of ขEntrepreneur Successข or ขBusiness Opportunitiesข in the early 98, you might have noticed Jeff Paul’s catchy ads, depicting him sitting at his kitchen and in his underwear talking over the telephone and counting money and ads like ขHow I earn $4000 a day sitting at my kitchen table in my underwear?ข Jeff himself declared he makes 1000’s of dollars a day before his lunch! Those catchy, interesting and funny ads were run continuously for about 3 years in the early 98. But those ads were suddenly disappeared; Jeff Paul suddenly sunk somewhere in deep marketing competition.

When I started exploring information about Jeff Paul, I heard/read many interesting stories. Much information is not available about Jeff’s childhood or about his parents.

Jeff attended the University of Illinois where he studied anthropology. So I’m not sure of what direction he wanted to take in his life. He ended up dropping out of college and worked for his fatherกs retail store in Jackson Mississippi. He had problems with working for his father’s retail store and he was totally unhappy with his decision.

So Jeff decided that taking night school classes in accounting might lead him to a better career and income. After a year of classes he moved back to Chicago and purchased an accounting franchise for $15,000 and met his business partner. That was the first chapter of ขJoint Ventureข in Jeff’s life!

Unfortunately the accounting business didn’t last long because Jeffกs partner ended up stealing the company coffers. And the worst part is Jeff had naively cosigned an SBA loan which was being called due and payable in full, a whopping $204,000! That’s how destiny played in Jeff’s life.

Jeff was down o­n his luck and about to give up o­n his dream of financial independence. He found an opportunity to meet and work with Dan Kennedy. (Dan Kennedy is highest paid marketing consultant in America. Dan will give you at least 100 new ideas to improve your current business if you meet him!) Jeff had signed up for o­ne of Dan Kennedyกs seminars as a last bastion of hope.

Shortly thereafter, Jeff wrote his first successful direct marketing training course for Financial Planners and accountants. His company was called ขProfit Plan Systemsข. Jeff is more widely known for his mail order success course, How I Earn $4,000 a Day Sitting At My Kitchen Table in My Underwear.

Maybe you can still buy this particular course from classified ads and display ads in ขBiz Magazinesข like Business Opportunities and Entrepreneur. Jeff’s ads was selling teaser version of his course for 20 bucks. It was really a glorified sales letter masquerading as a product. Anyway, from there you could order the complete course for about 200 bucks!

Although ขHow I Earn $4,000 a Day Sitting at My Kitchen Table in My Underwearข does have some excellent gems of timeless direct marketing wisdom (like กSell them what they want. Give them what they need.ก), you are probably better served by getting your marketing education elsewhere! Why?

The main reason is the quality of the course presentation. Basically the course was a repurposed version of the marketing system he sold to Financial Planners. Ninety percent of the material was the same. This course was somewhat disorganized, was thrown together in a random manner! Pages were crooked (2nd & 3rd generation photocopies!) and had missing pages. The information presentation was disjointed. For example, it was hard to keep from getting distracted by the poor quality of the page copies.

Jeff probably sold resale rights of his marketing course to other marketers who are simply photocopying seminar book pages, popping them in a 3 ring binder; making bad dupes of cassette tapes; placing national ads; selling it as a COURSE! The same ขCopycat Marketingข formula!

Whatsoever, Jeff Paul is widely respected for his direct marketing expertise. And he had great mentor like Dan Kennedy. Dan used to introduce Jeff as his favorite and most successful students in BIG Seminars!

Jeff actually produced some NO BS great manuals, training videos, inspirations tapes etc. Some of Jeffกs books were actually pretty well written. Paul thinks that the internet is not a good place to market products because the average person o­nline is young and not financially qualified to buy much… but all that is constantly changing or changed now a days. Some marketers said Jeff Paul’s course is great and it really helped them. But the o­nly problem is that like many great systems, there are now far too many people doing what he teaches. So the system and techniques are saturated.

Some of Great stuffs of Jeff’s and their relevant Ad headings!

1> How to Make a Fortune with Joint Ventures: Value $397

กHow to Make Money Selling Products, Even If You Have No Products, No Customers…Or No Money!!ก

2> How to Make a Surgeonกs Income! Value: $297

กAt Last, The Totally Risk Free Way For Entrepreneurs Like You To Make Huge Sums of Money Without Ever Leaving Home!ก กHow to Make a Surgeonกs Income as A Home Based Business Consultant (After All Itกs Not Brain Surgery)ก Is The Easy Way To Enjoy The Totally Risk Free Satisfaction Of Making $500$1,000 An Hour, $10,000$20,000 A Month From The Comfort Of Your Own Home in Your Underwear!ก

3> Instant Profits Marketing: Value $497

ก101 Secrets to a Six Figure Income… How to Get More Customers, Clients or Patients in a Month than You Now Get All Year!ก Instant Profits Marketing! How To Use Little Known, Advertising And Selling Secrets Your Accountant, Advertising Agency Or Sales Manager, Can’t Tell You! กNo More Cold Prospecting Wasted Advertising, Begging For Referrals, Waiting For The Phone To Ring, Or Frustration! End The Stress INSTANTLY!ก

4> Jeff Paul’s Boot Camp: Value $997

กHear My Students And Me Reveal Every Detail About Making Money Quick And Easy, Sitting At Home In Our Underwear In The Complete, Unedited Tapes Of The Jeff Paul 2 Day Bootcamp!ก กRight From The Horses’ Mouths…How Both Myself And My MOST SUCCESSFUL STUDENTS Place Ads, Take Orders, Sit At Home And Make Thousands Of Dollars Each And Every Day In Our Underwear!ก

Jeff’s other Marketing Stuffs:

Video: กHow to Make Money Quick and Easy at Your Kitchen Table in Your Underwear.ก

Cassette Tape: ‘the Number o­ne Secret Direct Marketing Formula of Kitchen Table Millionaires.ก

Manual: Jealously Guarded Secrets, Formulas, Shortcuts, and Strategies for Instant Cash.

Manual: The TRUE Secrets of Making Money o­nLine Revealed. Even If You Know Nothing About Computers.

Manual: Jeff Paulกs Confidential Guide to Products o­nDemand.

Manual: Jeff Paulกs Confidential Directory of Hot Markets.

Manual: Jeff Paulกs The Beginnerกs Instant Start Direct Marketing Toolkit.

Manual: Jeff Paulกs 537 Ready to Sell Reports That Turn Pennies into Hundred Dollar Bills!

Jeff Paul is actually a student of the famous Dan Kennedy. Obviously Jeff was a very talented student because Dan took him under his wing and turned him into an advertising giant

Now what I believe is Jeff Paul’s Marketing System must be great. But the problem is that he told the whole world about it a long time ago. And now I heard he has several hundred students doing the exact same thing he does. And these students are now teaching and selling his old material to others by writing the same basic type of course they bought from Jeff Paul. You can actually buy Jeff’s products in ebay auctions at discounted rates. Will it work now? Don’t ask me!

Like I said, Jeff and his course are great, but just outdated in my opinion. I searched for Jeff’s products reviews at Amazon. But Amazon’s database contains no information about Jeff’s stuffs. The fun part is Amazon has recommended me to buy Dan Kennedy’s stuffs!

I recently heard that Mr. Fire Yanik Silver had an interview with Jeff Paul. I did not find more info o­n this interview.

I think Jeff Paul would have been a success either way just because he has true talent and dedication to his work within himself. Like many other marketing teachers, Jeff Paul is obsessed with marketing.

Anyway finally I wish all the best to Jeff Paul and his kitchen table, underwear marketing!

Copyright 2004 Mufad Pac

About The Author

Mufad and Mahesh Bhat have jointly authored this article. Mahesh Bhat the owner of http://infodiet.com is a regular contributer to the http://bizwhiz.com work at home community.

This article was posted on November 07, 2004

by Mufad Pac

10 Motivational Triggers That Make People Buy

10 Motivational Triggers That Make People Buy

by: Dan Brown

1. People want to make more money. They may

want to start their own business, get a higher paying

job or invest in the stock market. This will make

them feel successful.

2. People want to save money. They may want to

invest for the future or save for a big purchase.

This will make them feel more secure.

3. People want to save time. They may want to

work less and spend time enjoying lifeกs pleasures.

This will make them feel more relaxed.

4. People want to look better. They may want to

lose weight, tone their body, or improve their facial

features. This will make them feel more attractive.

5. People want to learn something new. They may

want to learn how to change their car oil or build a

deck. This will make them feel more intelligent.

6. People want to live longer. They may want to

get in shape, eat better or gain extra energy. This

will make them feel healthier.

7. People want to be comfortable. They may want

to relive aches and pains or want to sleep in a more

comfortable bed. This will make them feel

relieved.

8. People want to be loved. They may not want to

be lonely anymore or want to start dating again.

This will make them feel wanted.

9. People want to be popular. They may want to

be a famous celebrity or be more popular in

school. This will make them feel praised and

admired.

10. People want to gain pleasure. They may want

satisfy their appetite or sexual desires. This will

make them feel more fulfilled.

About The Author

Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program which is due out Nov. http://www.zabangaffiliate.com/.

[email protected]

This article was posted on August 09

by Dan Brown

Getting The Most From Your Customers

Getting The Most From Your Customers

by: Dan Brown

Business on the Net is a fast paced proposition. Net entrepreneurs are looking for the edge that will take their business to the next level. Who doesn’t want more business, right? Hereกs a simple yet POWERFUL idea for increasing your income.

As business people we look at many propositions that will help us take that next, much desired growth step. We hear that we must กbrandก ourselves and be easy to do business with. The list of ideas goes on and on.

THE GOLD MINE IN YOUR BACKYARD

Many people overlook how hard (and expensive) it is to create a new customer. Yet, we focus most of our time and energy in just this area, thinking that if we just could get more customers we would achieve our goals. But what about getting more OUT OF your customers?

If you have been around for a while you have a customer list. That list is GOLD. Please understand that I am NOT talking about renting out your customer list of email addresses. What I AM talking about it approaching those customers, who know you and trust you already, with a totally new and different product.

Why should we limit ourselves to selling only one type of product or service when by adding an additional item to our current offerings we can TAKE ADVANTAGE of the relationship that exists now? Will your customers resent this move? Not if you do it with some style.

HOW TO DO IT

One of the keys is to choose a product or service that COMPLIMENTS what you already do. Whatever your product or service is, think through what your customer is likely to buy based upon purchasing your product.

If you sell shoes, someone is going to sell them socks and it might as well be you. Not only will you increase your revenue but you will encounter less sales resistance and show your customers that you are thinking of them.

Another method is to choose a product or service that CONTRASTS what you sell now. If you normally sell a business related product come back at them with a personal product. Why should they NOT buy it from you? You have proven yourself as honest and dependable; now cash in on that hard work.

DON’t BE AFRAID TO ASK

One final word. Your customers decided to trust you when they bought what you sell. Capitalize on those good feelings and ask them for their feedback on what you have in mind. This is by far the most powerful, yet virtually free, market research available in the land. Use it wisely and your EXISTING CUSTOMERS will tell you both what they want to buy and when they want to buy it.

All you have to do then is step up, fill the need, and go to the bank.

About The Author

Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with The Paid Surveys Report, introducing a very successful paid surveys database. http://www.paidsurveysreport.com

This article was posted on August 13, 2004

by Dan Brown

Secrets To Buying Without Being Sold

Secrets To Buying Without Being Sold

by: Dan Auito

Have you ever asked yourself, now how did I let that guy sell me on something that I had no real need for at the time? Do you ever get a sneaking suspicion that your probably not going to really use whatever it is that your buying in the way that it was presented? If this is true which is often the case, then why in the heck do we give up our hard earned money for something that until we heard some sales spiel, we really had no need or want to have.

Please allow me to expose what marketers do to us on a regular basis in an effort to develop those perceived wants, needs and desires in us which drive us to buy what is being offered.

Let me first tell you that My wife Kimberly was at one time a true life consumer protection agent for Pinellas county Florida and I along with her have the same bent attitude towards protecting people as opposed to seeing them being taken advantage of, If you can let your guard down for a minute I think you’ll absorb these keys to understanding better and you’ll get more out of what I’m about to tell you.

Secrets that marketers don’t want you to know!

(When you buy, use logic not emotion)

• • A good marketer or salesman will always make it as easy as possible for you to buy whatever they are selling, check, cash, credit, fax, phone, mail or on line, That’s fine we want that, but almost without question once you have decided that your ready to check out you’ll find the upsell pitch almost preventing you from completing the transaction. The upsell is where once they have you sold on the least expensive item or package deal, they attempt to upgrade you to a more expensive premium feature, option or package.

A Variation of this technique is the crosssell, this is where they start adding options to the item that you have decided to buy, cars are a good example with undercoating, floor mats, premium sound systems, Sport packages etc… these are things that enhance the desirability of the original product sold.

Key: Don’t fall for the sale, after the sale.

• • The next tactic relied upon by many is to prey upon your fears, there is a rule that says people will buy ten times more often to relieve fear then they will to obtain pleasure, insurance companies use this tactic by instilling fear and guilt in you by saying you will be leaving your family broke, destitute and homeless if you fail to provide this protection through the products they sell. Once they have the fear established then you would see the focus put into selling the benefits that would result from your wise decision to buy today.

KEY: Recognize when someone is trying to instill or plant fear into you and also remember who initiated the conversation. Did you originally need this protection or has someone made you feel that way through a mind altering sales script.

• • Their next ploy is the takeaway, here they employ the factors of scarcity, greed and time, you often see it used in the following manner; You must act now on this exclusive offer, we only have a limited supply at this price, this won’t last long call now! In this case they make it appear there’s not many, it’s a great deal and it will be gone, you are about to lose the advantage, the edge, the deal, the benefit, the opportunity will be gone.

Again the fear of loss and the loss of pleasure are being used to get you to logically make an emotional decision based on fear, they want you to act fast so you don’t have time to think!

Key: Know that the deal will most often be there tomorrow and think logically when making your decision on whether or not to buy, use time as your ally.

The ability to make quick decisions and stick to them is an admirable quality, but you must insure you indeed did make the right decision to start.

• • You must be aware or beware of savvy salesman, one trademark quality of this type of individual is his or her ability to lower your resistance to their pitch, often you find them criticizing the product or service before you get the chance, this is known as Objection Resolution. Based on their experience they know what often will prevent a sale before they begin, so they bring it up first to effectively remove their biggest obstacle to the sale.

Key: Ask yourself if this feature is critically important to the products ability to solve, provide for, or deliver the results that you intend to buy it for, if not? Then you may consider dwelling awhile on the defect to get a price concession or discount based on that fact. Don’t allow your resistance to be lowered through dissolving, disabling or disarming sales double talk.

• • Another orchestrated event you’ll often see is the use of the image plant or involvement device these are designed to get you into an ownership state of mind as if the product or service being sold is already yours and the benefit will now be achieved. By getting you to envision some great outcome or result they tout how much better your life will be, IE… Slimmer, stronger, healthier, happier, WEALTHIER! When dealing with hard goods they ask you to hold it, feel it and smell how nice it is, by getting you to investigate further they increase the odds that you will take ownership. How about a free test drive?

Key: Remember! A generous offer often comes with a hefty price tag, don’t allow yourself to get involved to quickly in what seems to be the deal of a lifetime.

• • Moving on to the super smooth and accomplished salesperson we find an even more persuasive individual who is adept at patterning and mirroring you yourself! These people will move as you move, adjust the tone and dialect of their speech patterns to your type and style while getting you to respond with as many yes answers as possible, if they can get you nodding and saying yes to obvious questions that evoke that response then you could say that they are conditioning you to continue agreeing with what will come next, that question being: And how would like to pay for that? Will that be cash or charge? Would you like that in red or blue? That is the close or what is called assuming the sale.

As you can see these types are very well healed and they actually are using a little acting and showmanship on you, They use scripts to control the sales event and they don’t leave much to chance, if your weak and unprepared then consider yourself vulnerable to being persuaded by this professional at work.

Key: Ask your own questions to take them out of their script, and when they prompt you for that affirmative yes answer, say to yourself: I’d like to think about that for a moment. Again slow the process down to see what’s going on before it’s too late.

• • One last Character and we’ll rap this thing up, this fellow presents the good ole boy image, the friendly type who spends a great deal of time conditioning you to buy through storytelling, he’ll give you examples of others who received extraordinary results, benefits, satisfaction, performance, reliability or a hundred other favorable outcomes from taking his advice.

Key: If you find yourself being captivated by good storytelling then you should recognize that your tendency to buy is slowly being increased. Once you recognize the method you should immediately refocus on your specific needs and what the product or service actually delivers. Again you’ll need to use logic to avoid the emotional images being conjured and implanted throughout the presentation.

There’s an old saying that says the more you tell the more you sell, I can agree with that to some extent but I come back to the fact that if something is of great value at a low price, it sells itself! with only enough advertising to get word of mouth to do the rest.

By now I probably have you afraid to leave the house after telling you how these individuals go about their craft, fear not educated consumer we have a solution!

Simply by understanding and recognizing the simple tactics used in the trade we can effectively neutralize them and continue on our way to getting the best deals on the products and services that we truly need, want and desire.

Lets recap and create our own script or methods to counter the professional salesman’s effort.

How can we neutralize Upsells, Crosssells, Fear of loss, Use of guilt and shame, takea ways, preemptive resolutions, Image plants and involvement devices, Patterning and Mirroring, Assumptive closes, and good storytelling? Simply by recognizing that they are being used to stir our emotions in a sales situation!

Once you are aware of the tactic and recognize that it is being employed you can defend against it, now you know the rules of the game and can make an effective corresponding move to counter the well thought out strategy of the seller.

How can we make the buying events easier on ourselves other than just keeping our guard up for all these different emotional appeals?

I believe the #1 way to insure a great deal is to know whom your dealing with! By using referrals, reviewing unbiased testimonials and obtaining proof in cases where you don’t actually know the person or company in question you will be one step closer towards feeling as though you will receive more than an average benefit from the transaction. Note: If you can cut out the middleman than I encourage you to do so whenever possible.

Try to buy direct from the source through friends or their referrals to people they know, reputations are put on the line and personal service with care is more often rendered, this is where having a large network to rely on will help you to achieve better pricing on guaranteed products and services

Again this is the first step in stacking the deck in your favor, once you have come this far its time to interview the seller to insure again that they aren’t going to use those classic tactics we’ve become so accustomed to.

They may be friends, acquaintances, or rock solid referrals however we still need to ask tough questions to determine various levels of competence, product knowledge and proficiency to determine their credibility. As they say, actions speak louder than words, do they have integrity are they honest? Can they be relied upon as an authority regarding the business dealings you’re undertaking?

You need to ask tough questions in order to get the correct answers in these fact finding missions, this pays big dividends in the long run, because you strengthen your resources while gaining the respect you deserve as a paying customer.

In the end your not going to be able to use a single script like a person or company who sells the same products or services day in and day out but you can understand how those companies operate and thereby be an informed and educated buyer when your needs arise for the products and services they sell.

This report was written to help you buy right without being sold!

Sincerely yours, Dan Auito.

About The Author

Dan Auito is a duallicensed real estate agent and appraisal assistant. Dan is a 20year veteran of the United States Coast Guard. He has acquired over 1.3 million in real estate assets in 14 years while also founding a nonprofit drug prevention corporation, a real estate consulting group and is the author of ขMagic Bullets in Real Estate.ข This 300page powerpacked book (due out in early July 2004) comes with a website that further supports its readers. Dan lives with his wife Kimberly and their two children, Brandon and Briana, on the emerald isle of Kodiak Island, Alaska. Dan may be reached at [email protected] or by visiting www.magicbullets.com. Call 1 907 4816300 or write 1619 Three Sisters Way Kodiak AK 99615

This article was posted on April 25, 2004

by Dan Auito

You Can’t Direct The Wind But You Can Adjust The S

You Can’t Direct The Wind But You Can Adjust The Sails

by: Dan Hamilton

Dear Friend,

Today I would like to provide you with a new perspective and new insights to help you define effective marketing strategies and tactics that will insure the growth of your online business.

First of all, letกs take a look at the meaning of the word กmetamorphosisก and how it can possibly be of interest to marketing.

Metamorphosis: Noun (plural metamorphoses say metuh´mawfuhseez) … ขthe change of form, structure, or substance, as transformation; the structural or functional modification of a plant organ or structure during its development.ข

Applied to marketing, this does clearly suggest a process by which we can possibly transform ourselves and adapt to an everchanging and complex environment or marketplace with the clear intent to become and remain successful.

Itกs all about our personal growth and our ability to react to the multiple challenges of life in general and the modern world in particular.

In a way, I am tempted to say itกs all about the metamorphosis of marketing tadpoles into leaping frogs!

Identifying and aligning all the pieces of this complex puzzle takes time, quite a bit of thinking and determination. It also requires that we constantly reconsider our approach and refine our strategies. Transforming ourselves has been a necessity since the dawn of humanity and it is not any different in the modern world: if we want to stay in business, we have to evolve.

Letกs keep in mind that it is us who have to adapt to the environment or the marketplace and not the other way around.

This is a hard fact, it cannot be argued upon: no one can expect to win at any game without first knowing the rules and principles.

Life is a serious game where it is possible to have a lot of fun. It has strict rules though. First we need to study the rules then comes the fun. Likewise, marketing is a serious game where it is possible to have a lot of fun. Again, first we need to study and master the rules.

It takes time to fully master all the different rules and principles of life the Great Pyramids of Giza were not built in a day after all.

It is a visible sign reminding us all of the astounding results that can be accomplished with vision, determination and persistence.

This is exactly the same behavior we want to apply in our marketing if we are to get results of the same magnitude.

What we have to do is study the founding principles of success and get better at applying them effectively in the real world: on the marketing battlefield.

Itกs a fact: we need to get better at mastering marketing strategies that lead to higher levels of success.

Regardless of our personal level of success, the #1 critical success factor to accomplish this is determined by our ability to identify and process the very information that will give us the leverage we lack to reach the next step and enable greater success.

The most efficient and fastest way to increase our success is through the adoption of behavioral patterns that will create more and more success for us. It pretty much works like a snowball effect: the first step is to get it started to the best of our knowledge and abilities.

It can always be improved in the course of time. That decision is ours to make. No one else can make it for us.

In my monthly newsletter, I discuss how it all works: how states of mind and behavioral patterns are intimately connected and how one does influence the other greatly, be it in a positive or in a negative way.

To receive my monthly newsletter, simply send a blank email to: [email protected]

All the best,

Dan Hamilton

Certified Guerrilla Marketer

Proudly affiliated with Jay Conrad Levinsonกs Guerrilla Marketing Association

© 2004 Dan Hamilton All rights reserved

About The Author

Dan Hamilton

Certified Guerrilla Marketer

Proudly affiliated with Jay Conrad Levinsonกs Guerrilla Marketing Association

Independant Internet marketer since 1999

[email protected]

This article was posted on April 17, 2004

by Dan Hamilton

10 Words That Can Have A Huge Effect

10 Words That Can Have A Huge Effect

by: Dan Brown

1. Use the word กfastก in your ad. People want fast

results, fast delivery, fast ordering, etc. Nowadays,

we usually value our time more than our money.

2. Use the word กguaranteedก in your ad. People

want to be assured they are not risking their hard

earned money buying your product.

3. Use the word กlimitedก in your ad. People want

to own or receive things that are exclusive or rare

because they are considered to be more valuable.

4. Use the word กeasy/simpleก in your ad. People

want easy ordering, easy instructions, easy to use,

easy payments, etc.

5. Use the word ‘testimonialก in your ad. People

want to see believable proof before they buy your

product. It should be reputable and specific proof.

6. Use the word กdiscount/sale ก in your ad. People

want to find bargains. They could be rebates, one

time sales, percentage offers, get one free offers, etc.

7. Use the word กfreeก in your ad. People want free

incentives before they do business with you. They

could be free books, accessories, services, etc.

8. Use the word กyou/yourก in your ad. People want

to know that you are talking them. Thisกll make them

feel important and attract them to read the whole ad.

9. Use the word กimportantก in your ad. People do

not want to miss important information that could

effect their life. People will stop and take notice.

10. Use the word กnewก in your ad. People want

new products or services that will improve their life

like new information, tastes, technology, results, etc.

About The Author

Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program which is due out Nov. http://www.zabangaffiliate.com/.

[email protected]

This article was posted on August 09

by Dan Brown

Are You Ready To Research Your Market?

Are You Ready To Research Your Market?

by: Dan J. Fry

Picture this. You develop some product or service, spend countless hours making sure everything is just right, set up a beautiful web site, make sure the ecommerce end is secure, and then release what you know will be of utmost benefit to others.
Do you really know this? How do you know it? Gut feeling? Someone else told you so?
In the world of online ventures, researching the currently defined marketplace can be even more important than in the offline world. Why? Things change so incredibly fast. Web sites and services start and end with the blink of an eye. In part this is because of the nature of the internet, and most are able to survive these types of massive fluctuations. But the ones who succeed and stay near the top, releasing of product after product are the ones who initially conduct market research and do so on a regular basis.
Now, don’t let the term intimidate you. Market research is simply about getting to know what others are doing, what others want and who if anyone is supplying it. Yes, in a way this is supply and demand revisited. But, and this is important, market research is also about predictions and expectations.
By studying and learning about what is going on not only in your current market but in related areas, you will begin to develop a keen sense of what is needed. Even better, you will begin to develop a sense of innovation, possible areas that others have not yet thought about. At this stage your brain will flair with excitement and your online business ventures will begin to take on a กcruise and controlก nature.
Be aware that market research takes time. It must be planned out with a clear goal in mind. Why? Market research in general involves sampling a multivariable parameter space. O.k. Dan, so what does this mean?
It simply means that the question you are trying to answer depends on more than one thing.
For instance, suppose you want to research web usage habits. This is an enormously complex topic. It depends in part on what a person is searching for, time of day, day of week, browser type, computer type, dialup connection, gender, age, etc..Do you see how this can be very hard to understand.
So what you do is narrow the number of variables. How do you do this? You focus your questions to areas that limit the number of dependent parameters smaller subsets of the entire picture. Supposing that the question to answer is now กWhat percentage of surfers are looking for cosmetics on Wednesday between the hours of 6 and 10 pm?ก, we have now removed the gender, day of the week, and hour of the day variables. The problem is now much easier to solve.
Market research is a truly rich area. It involves people, who by nature are complex entities to study. But, there is no way around it. If you truly want to prosper in this field you must research your market, and you must regularly do so. Otherwise, your efforts will be in large part hit and miss. Take the time to add a research aspect to your business. You won’t be sorry.
Dan J. Fry, c. 20032004, All rights reserved.

About The Author

Dan J. Fry is an independent researcher and owner of the eKinetic EZine. He has a PhD in Physics, two daughters and two cats. Subscribe to his ezine at [email protected] or by visiting his Online Home Based Business Infopreneur Resources site..

This article was posted on July 09, 2004

by Dan J. Fry

Why Most People Fail at Marketing Anything on the

Why Most People Fail at Marketing Anything on the Internet

by: Dan Hamilton

Dear Friend,
Do you know why most people fail at marketing anything on the Internet? Even though the products or services they are trying to sell are awesome?
Pause a minute, regardless of your present level of success, and try to find out the #1 reason for failure so you can avoid making the same marketing mistake most people make over and over. It is fairly simple: once they have caught someoneกs attention, most people will start shouting about how great their products or services are กnothing that you will have ever seen…ก
Generally, when you own a กbrickandmortarก business, you get to meet facetoface with your potential customers at least once. Thatกs how people get acquainted and how business relationships are established and eventually develop into longlasting and mutually beneficial rapports.
Itกs a fact, people are usually more enticed to do business with someone they feel they can trust. Believe me my friend, establishing trust on the Internet is the most difficult and challenging thing to accomplish. Why is that? There are at least two reasons:
1. People don’t get to see each other, to feel each other, to see each otherกs expressions and body language which helps to gauge the person that is in front of us and immediately determine whether we want to do business with that person or not. Don’t we say we have 5 seconds to make a good or bad impression?
2. There is so much hype and false promises. A lot of people have been led the garden path and are loosing confidence it is even safe to do business online.
A few dishonest and unscrupulous people are making the majority of Internet marketersก life harder than ever. If you want to be successful online, your #1 goal is to establish a trustworthy relationship with your potential customers.
Instead of shouting about your products or services right off the bat, try to know their needs first!
Do that everyday and experience the difference it makes to your business. As we know, a good reputation takes years to be built and only seconds to be ruined. Keep that in mind my friend and happy marketing!
To receive my monthly newsletter, simply send a blank email to: [email protected]
As a new subscriber, you get an invaluable package of 92 Hypnotic Sales Letter Templates written by Joe Vitale and Larry Dotson!
Always remember, you can’t direct the wind but you can adjust the sails and shorten the journey leading to your success.
All the best,
Dan Hamilton
2004 Dan Hamilton All rights reserved

About The Author

Dan Hamilton is a Certified Guerrilla Marketer (http://tinyurl.com/2mgz3/certif.htm)

Proudly affiliated with Jay Conrad Levinsonกs Guerrilla Marketing Association

This article was posted on May 28, 2004

by Dan Hamilton

Why Most People Fail at Marketing Anything on the

Why Most People Fail at Marketing Anything on the Internet

by: Dan Hamilton

Dear Friend,
Do you know why most people fail at marketing anything on the Internet? Even though the products or services they are trying to sell are awesome?
Pause a minute, regardless of your present level of success, and try to find out the #1 reason for failure so you can avoid making the same marketing mistake most people make over and over. It is fairly simple: once they have caught someoneกs attention, most people will start shouting about how great their products or services are กnothing that you will have ever seen…ก
Generally, when you own a กbrickandmortarก business, you get to meet facetoface with your potential customers at least once. Thatกs how people get acquainted and how business relationships are established and eventually develop into longlasting and mutually beneficial rapports.
Itกs a fact, people are usually more enticed to do business with someone they feel they can trust. Believe me my friend, establishing trust on the Internet is the most difficult and challenging thing to accomplish. Why is that? There are at least two reasons:
1. People don’t get to see each other, to feel each other, to see each otherกs expressions and body language which helps to gauge the person that is in front of us and immediately determine whether we want to do business with that person or not. Don’t we say we have 5 seconds to make a good or bad impression?
2. There is so much hype and false promises. A lot of people have been led the garden path and are loosing confidence it is even safe to do business online.
A few dishonest and unscrupulous people are making the majority of Internet marketersก life harder than ever. If you want to be successful online, your #1 goal is to establish a trustworthy relationship with your potential customers.
Instead of shouting about your products or services right off the bat, try to know their needs first!
Do that everyday and experience the difference it makes to your business. As we know, a good reputation takes years to be built and only seconds to be ruined. Keep that in mind my friend and happy marketing!
To subscribe to my newsletter, simply send a blank email to: mailto:[email protected]
As a new subscriber, you get an invaluable package of 92 Hypnotic Sales Letter Templates written by Joe Vitale and Larry Dotson!
Always remember: you can’t direct the wind but you can adjust the sails and shorten the journey leading to your success.
All the best,
Dan Hamilton
© 2004 Dan Hamilton All rights reserved

About The Author

Dan Hamilton is a Certified Guerrilla Marketer http://tinyurl.com/2mgz3/certif.htm. Proudly affiliated with Jay Conrad Levinsonกs Guerrilla Marketing Association

[email protected]

This article was posted on June 06, 2004

by Dan Hamilton

You Can’t Direct the Wind but You Can Adjust the S

You Can’t Direct the Wind but You Can Adjust the Sails

by: Dan Hamilton

Dear Friend,
Today I would like to provide you with a new perspective and new insights to help you define effective marketing strategies and tactics that will insure the growth of your online business.
First of all, letกs take a look at the meaning of the word กmetamorphosisก and how it can possibly be of interest to marketing.
Metamorphosis: Noun (plural metamorphoses say metuh´mawfuhseez) … ขthe change of form, structure, or substance, as transformation; the structural or functional modification of a plant organ or structure during its development.ข
Applied to marketing, this does clearly suggest a process by which we can possibly transform ourselves and adapt to an everchanging and complex environment or marketplace with the clear intent to become and remain successful.
Itกs all about our personal growth and our ability to react to the multiple challenges of life in general and the modern world in particular.
In a way, I am tempted to say itกs all about the metamorphosis of marketing tadpoles into leaping frogs!
Identifying and aligning all the pieces of this complex puzzle takes time, quite a bit of thinking and determination. It also requires that we constantly reconsider our approach and refine our strategies. Transforming ourselves has been a necessity since the dawn of humanity and it is not any different in the modern world: if we want to stay in business, we have to evolve.
Letกs keep in mind that it is us who have to adapt to the environment or the marketplace and not the other way around.
This is a hard fact, it cannot be argued upon: no one can expect to win at any game without first knowing the rules and principles.
Life is a serious game where it is possible to have a lot of fun. It has strict rules though. First we need to study the rules then comes the fun. Likewise, marketing is a serious game where it is possible to have a lot of fun. Again, first we need to study and master the rules.
It takes time to fully master all the different rules and principles of life the Great Pyramids of Giza were not built in a day after all.
It is a visible sign reminding us all of the astounding results that can be accomplished with vision, determination and persistence.
This is exactly the same behavior we want to apply in our marketing if we are to get results of the same magnitude.
What we have to do is study the founding principles of success and get better at applying them effectively in the real world: on the marketing battlefield.
Itกs a fact: we need to get better at mastering marketing strategies that lead to higher levels of success.
Regardless of our personal level of success, the #1 critical success factor to accomplish this is determined by our ability to identify and process the very information that will give us the leverage we lack to reach the next step and enable greater success.
The most efficient and fastest way to increase our success is through the adoption of behavioral patterns that will create more and more success for us. It pretty much works like a snowball effect: the first step is to get it started to the best of our knowledge and abilities.
It can always be improved in the course of time. That decision is ours to make. No one else can make it for us.
In my monthly newsletter, I discuss how it all works: how states of mind and behavioral patterns are intimately connected and how one does influence the other greatly, be it in a positive or in a negative way.
To receive my monthly newsletter, simply send a blank email to: mailto:[email protected]
As a new subscriber, you get an invaluable package of 92 Hypnotic Sales Letter Templates written by Joe Vitale and Larry Dotson!
Always remember, you can’t direct the wind but you can adjust the sails and shorten the journey leading to your success.
All the best,
Dan Hamilton
© 2004 Dan Hamilton All rights reserved

About The Author

Dan Hamilton is a Certified Guerrilla Marketer http://tinyurl.com/2mgz3/certif.htm. Proudly affiliated with Jay Conrad Levinsonกs Guerrilla Marketing Association

[email protected]

This article was posted on June 06, 2004

by Dan Hamilton

The Ultimate Secret To Internet Success! (And It’s

The Ultimate Secret To Internet Success! (And It’s Not What You Think)

by: Dan Lok

What Iกm about to say may hurt your feelings, but itกs time someone tells you the truth:

If your website is not making money, it’s NOBODYกS FAULT BUT YOUR OWN!

Iกm warning you…this message is sharp and pointed. I guess Iกm กfighting backก after hearing so many people bitch and moan…

กOh Dan, my website is not working money or website is not making the kind of money I want. But itกs not my fault…

If only the competition wasn’t so fierce…

If only people were buying online more…

If only I can get higher ranking on all the major engines…

If only my affiliate will promote my stuff harder…

If only I can get more traffic to the site…

If only my customers will just send me more referrals…

If only… If only… If only… What a bunch of hooey!

I am here to tell you, if your website is not making money, the only finger you can point is at yourself.

If you’re busy pointing fingers anywhere else, you’re suffering from one of the most common กsicknessesก in business…a toxic point of view that can kill…

Passing the buck.

If you can’t accept total responsibility for the success and failure of your site, you’re not in control…you’re powerless.

BUT…if you กownก your website completely…if you accept that it will rise or fall because of you…if you’re fully accountable for it…

Then you’re the power figure…and you can use your power for good to improve, polish, and perfect your website.

If you’re willing to do the work and analyze the situation AND YOURSELF, youกll find answers to key questions like these:

***What are my problems?

***What are the true reasons why my website is not doing well?

***What am I pretending not to know/see?

and the biggest question of all:

***What do I personally need to do or have to make things better?

Maybe you need more knowledge, maybe you need more skills, maybe you need more traffic, maybe you’re not doing enough marketing…

It doesn’t matter what you need. What matters is that you identify the need and then fill it!

I have a friend who says that as a business person on the web, you can take one of three approaches.

You can be a wiener (someone who throws money at a failing website), a whiner (someone who complains about throwing money at a failing website) or a winner (someone who says, กIกm going to make this failing website succeed.ก)

If your website is not getting enough traffic, do more perpayclick, write articles, send out some press releases, exchange links with other sites, whatever, do something.

If your website is not converting well, hire a copywriter, rewrite your own copy, test different website conversion strategies, do something.

If you don’t know how to set up your site properly, hire a web designer, learn HTML, get an autoresponder,

The key here is to stop whining, start getting mad at the situation and then do something about it.

Do whatever you want…just do something!

Don’t sit around and hope and pray your website will do better. Because it won’t.

Whatกs the worst that will happen if you take action? Youกll make mistakes.

BUT…you’ll also LEARN from your mistakes. You’ll get FEEDBACK from the marketplace so youกll know how to MAKE CHANGES so your site will be more effective.

You don’t have to get it right, you just have to get it going.

Stop whining and take action!

Thatกs a Lok!

Dan Lok

Copyright 2005 Quick Turn Marketing International, Ltd.

About The Author

Dan Lok is known as ‘the Worldกs #1 Website Conversion Expertก, with a proven track record of selling over $25.7 million dollars of merchandise and services. Dan has resuscitated copy that was previously in กcritical conditionก and helped his clients to double and triple their conversion rates… some as much as 417%!!! More than 200 websites have been กLokedก and loaded for Internet action. Go to: http://www.WebsiteConversionExpert.com

This article was posted on April 01

by Dan Lok