Wealth is in the Eyes of the Prospect

Wealth is in the Eyes of the Prospect

by: Craig Friesen

If you do any browsing of online home business sites or Internet marketing, you will surely have seen this message is some shape or form: กquit your job and become wealthy working from home…let us show you how!ก In fact, most of the people who will read this article may have promoted a product or home business opportunity with a similar sales line or a variation.

What many do not understand is that wealth can be defined in different ways. A dictionary definition of wealth is: 1. riches; large amounts of money or worldly possessions; 2. an abundance of anything.

Your typical advertisement promoting an online moneymaking opportunity focuses mostly on the first definition a large bank account and luxury items to your heartกs content.

Home business opportunities, on the other hand, tend to focus more on the 2nd definition. Here are several examples of how wealth is used as กan abundance of everythingก in online marketing:

quit your job / fire your boss (wealth = more independence and control)

work at home / work from home (wealth = more time for family and self, with flexibility of schedule)

earn extra income / need help paying the bills? (wealth = more discretionary income).

The implications of this observation for us marketers are that you can promote the same opportunity in different ways and by doing so expand your market. Letกs say you have a home business opportunity that involves selling a health product. The 2 most obvious ways to market the opportunity is to interest persons who use the product as well as those people just looking for some kind of home business. Your promotional material will be different for the 2 types of recruits one that promotes the opportunity primarily, and the other that says, กyou use the product, why not earn some money selling it to your friends?ก You could also promote the opportunity as a means to luxury the first definition of wealth. Design your promotional material to highlight the possibilities of residual income.

The point is, no matter what the opportunity, you can widen your prospective market by designing variations to your promotional material. Splash pages are a great way to accomplish this. Optimize the keywords and graphics to focus on one segment of your marketing instead of trying to attract them all. You might also want to prepare matching landing pages so tha tyour prospect doesn’t think they ended up in the wrong place.

If beauty is in the eye of the beholder, then wealth is in the eyes of the prospective recruit. Understand what your prospects are looking for and promote your business opportunity accordingly.

Copyright 2005 Craig Friesen

About The Author

Craig Friesen is a freelance writer and Internet marketer, living in rural Saskatchewan. Visit FreedomdreamR.net for business opportunities, webmaster resources and to sign up for the free business newsletter.

This article was posted on March 09

by Craig Friesen

High Definition DVD: A Primer

High Definition DVD: A Primer

by: Kenny Hemphill

High definition DVD, also known as HDDVD (which actually stands for High Density DVD), is one of two competing high definition storage formats the other being Bluray (http://www.thehdtvtuner.com). The need for a new, high capacity storage format, has been primarily brought about by the rapid rise in popularity of HDTV in Japan and the US. HDTV has much higher bandwidth than either NTSC or regular DVD discs, so in order to record programs from HDDVD higher capacity discs, of at least 30GB, are required.

High definition video is also being used increasingly to make Hollywood movies as it offers comparable quality to film at much less cost. Therefore, the studios plan to release future movies on one or both high definition formats.

HDDVD was developed by Toshiba and NEC and has the support of the DVD Forum, along with a number of Hollywood studios. Currently those studios which have announced support for HDDVD are; Universal Studios, Paramount Studios, Warner Bros., and New Line Cinema. It has a capacity of 15GB for singlesided discs and 30Gb for doublesided. It doesn’t need a caddy or cartridge and the cover layer is the same thickness as current DVD discs, 0.6mm. The numerical aperture of the optical pickup head is also the same as DVD, 0.65mm.

Because of its similarities to current DVD, high definition DVD is cheaper to manufacture than Bluray, because it doesn’t need big changes in the production line setup. Both HDDVD and Bluray have backward compatibility with existing DVDV discs. That is that current DVDs will play in HDDVD player, although new high definition DVD won’t play in older DVD players.

High definition DVD currently supports a number of compression formats, including MPEG2, VC1 (based on Microsoft’s Windows Media 9), and H.264 which is based on MPEG4 and will be supported by the next version of Apple’s QuickTime software, which will be included with Mac OS X Tiger.

About The Author

Kenny Hemphill is the editor and publisher of The HDTV Tuner (http://www.thehdtvtuner.com) a guide to the kit, the technology and the programming on HDTV.

This article was posted on February 14

by Kenny Hemphill

Networking Know How

Networking Know How

by: Karen Zastudil

Networking, even to a seasoned professional, can seem intimidating or scary at times. The reason for this is due to the fact, that networking can be positive or negative! We don’t often think of กnegativeก networking. Not knowing what constitutes the difference between the two makes it easy to network in a negative manner.

I am sure that you will agree that the term กnetworkingก is one of the most overused and misunderstood words in our vocabulary. To give you an idea of how the term came to be misunderstood, lets first look at the dictionary definition. To paraphrase the dictionary, networking is defined as ‘the exchange of information or services among individuals, groups, or institutions.ก What we don’t see included in the definition is the purpose of networking. We need to view networking in a much broader concept than the dictionary definition. If we view networking as the process of developing and maintaining quality relationships that are mutually beneficial, it won’t take long to realize that networking is an ongoing process. The continual building of relationships that can last a lifetime is what makes networking an ongoing process. When we lose touch with someone, then call on them when we are in need, we have just created a negative networking situation.

Positive networking needs to become a way of life. As the old saying goes กItกs not what you know but who you know.ก This is true more than ever in todayกs competitive world. Networking is not something that comes easily to many people. You may be basically a shy person, possibly feel you don’t have the resources, or as most of us are today, just plain busy. You may feel you just don’t have the time to network. The fact is that every time you meet someone new, you are given the opportunity to network, learn new things and enrich your life. Because we have broadened our definition of networking to include its purpose, we really don’t have time not to network.

Building relationships that will help you reach your potential is easier than you may think. Welcome new opportunities to meet new people. Don’t save your networking for specific situations or places. Networking can be done any place, any time. Learn about the other person you are networking with and how you can help them. Help others connect to the people you know can help them, keep your promises and stay in touch. These are all important aspects that are often overlooked when developing network relationships that are mutually beneficial.

Networking takes time and will be everevolving. You will always have opportunities to meet new people to add to your list of contacts. Once you have established a relationship, identify the people who can help you, stay connected, and keep your network growing. Identify the organizations and activities where people you want to know gather, get involved and become known.

To give an example of how this works, identify a group that you would like to join. Attend two meetings before joining. While at the meetings introduce yourself to two people and exchange business cards. Arrange two followup meetings for coffee or lunch. Now you will know if you truly want to be part of this group and you will have expanded your network by two.

Networking does not have to be difficult, in fact it can be fun. Keep in mind that it is something you will need to constantly work at and before you know it, you will have a strong network behind you to back your efforts

About The Author

Karen is a graduate of of Cleveland State University and is a freelance writer. Visit her website at http://www.womenatthesummit.com A site of general interest to women. Topics include: Pregnancy, Children, Parenting, Health and wellness, Diet and Fitness, Relationships, Money, Travel and more.

(c)2004 Karen Zastudil

[email protected]

This article was posted on October 31, 2004

by Karen Zastudil

Website Theft Part 1 of 3 ~ What exactly is Copy

Website Theft Part 1 of 3 ~ What exactly is Copyright?

by: Janice Byer, CCVA, MVA

(Please note that some of the information included in this article has been quoted from various locations while other information is simply my personal opinion and you will probably feel my passion in my words.)

The hot topic on many business related email discussion lists for the past little while has been website theft, both content & graphics. Either there seems to be a rash of this dishonest and unethical behaviour or website owners are just finding out that their treasured works have caught the eye of others who feel it is okay to use it as their own.

They say that imitation is supposed to be the greatest form of flattery but, take it from someone who has found their website content appear on someone else’s site, it darn well ticks you off to see your hard work being used by some one else as their own. You work hard to come up with what you include on your website and are probably more than willing to allow some of it to be paraphrased by others but when the culprit doesn’t even ask permission, you get that ขheads will rollข feeling inside.

What can be considered copyright material?

The World Intellectual Property Organization (www.wipo.org), which is ขan international organization dedicated to promoting the use and protection of works of the human spiritข, includes the definition of copyright on their website which reads, ขCopyright is a legal term describing rights given to creators for their literary and artistic works.ข

With regard to copyright in relation to the Internet, WIPO has established two treaties, which outline, among other things, that each country ขprovide a framework of basic rights, allowing creators to control and/or be compensated for the various ways in which their creations are used and enjoyed by others.ข More information on WIPO and its mandate can be found at http://www.wipo.org/copyright/en/index.html

For a complete definition of copyright and to read the Copyright Act in Canada, visit the Department of Justice Canada at http://laws.justice.gc.ca/en/C42/.

For a complete definition of copyright law in the US, visit the Library of Congress website at http://www.loc.gov/copyright/

Oh, and the MerriamWebster Online Dictionary lists the definition of copyright as:

Noun : the exclusive legal right to reproduce, publish, and sell the matter and form (as of a literary, musical, or artistic work)

What is theft?

Speaking of the MerriamWebster Online Dictionary (http://www.mw.com), they define THEFT as:

Noun: 1 a : the act of stealing; specifically : the felonious taking and removing of personal property with intent to deprive the rightful owner of it b : an unlawful taking (as by embezzlement or burglary) of property

Theft of website content and/or graphics can be considered copyright infringement.

The MW dictionary also defines infringement as:

Noun: 1 : the act of infringing : VIOLATION; 2 : an encroachment or trespass on a right or privilege.

In the next instalment of our series on Website Theft, we will look at ways to find out if your website material is being stolen; what the downfalls are of your material being used in other places; and give you some ideas for what to do when you do find out that someone is using your material without your permission.

About The Author

Janice Byer is the founder of DocuType Administrative & Web Design Services (http://www.docutype.net), a professional Virtual Assistance and Website Design company, specializing in helping small business owners get ahead. She is a certified Canadian Virtual Assistant and Master Virtual Assistant and winner of the Most Successful Start Up 2000 and Home Based Business of the Year 2000 Awards

[email protected]

This article was posted on January 11, 2004

by Janice Byer, CCVA, MVA

High Definition – When?

High Definition – When?

by: Cal Barton

High definition will inevitably become a widespread if not universal television broadcast format. However, it’s not yet clear when that will happen. So it’s also not yet clear when high definition camcorders will be routinely required for acquisition for nonfiction programmes. With that in mind, this Ezine aims to give some background to high definition technology and the Sony high definition camcorders currently available.

High Definition – Formats and Camcorders

Before venturing into the world of high definition, it should be said that our UKbased clients primarily use Digital Betacam and DV Cam camcorders and we find minimal demand for HD Cam. Our American clients are using HD Cam more frequently than our British clients but BetaSP remains the format they most commonly request.

Two High Definition Formats

To begin with, the future of high definition broadcasting is unclear. There are two HD formats being considered for transmission. One is 720p (720 horizontal lines or rows of pixels in the image) and the other is 1080i (1080 horizontal lines or rows of pixels in the image). The ขpข stands for progressive scan and the ขiข stands for interlaced scan but more on this later. Panasonic manufactures the camcorders that generate 720 horizontal lines and Sony manufactures the camcorders that generate 1080 horizontal lines. The European Broadcasting Union (EBU) has suggested for discussion using 720p for public service broadcasters but say that does not mean they favour 720p as the standard HD format for transmission. Trade magazines say BSkyB plans to broadcast both 720p and 1080i in a service that will begin sometime in 2006 although I was recently told 1080i may be the only format they use for transmission.

The Sony 1080line system has one clear advantage over Panasonic’s 720line system. Each image contains more than two million pixels (1920 vertical lines x 1080 horizontal lines) compared to 900,000 pixels (1280 vertical lines x 720 horizontal lines) in an image from a Panasonic high definition camcorder. This gives a superior picture. The advantage of the 720line system is it takes less transmission bandwidth to broadcast.

Now to the difference between ขinterlacedข and ขprogressiveข scan. These terms refer to the way television images are processed for transmission.

Interlaced Scan

Standard definition television broadcast signals are processed by television sets in an ขinterlaced scanข format. This means the screen first scans the odd numbered horizontal image lines, or rows of pixels, sequentially from top to bottom (1, 3, 5, etc). It then returns to the top and scans the even numbered lines (2, 4, 6, etc). In summary, the full picture from top to bottom is first made with half the information there and half of it missing. Then the missing information is filled in. In the PAL standard, each of these two processes takes 1/50th of a second so the entire process takes 1/25th of a second.

Progressive Scan

ขProgressiveข scan differs from interlaced scan in that the image is displayed on a screen by scanning each line (or row of pixels) in a sequential order rather than an alternate order, as is done with interlaced scan. In other words, in progressive scan, the image lines are scanned in numerical order (1,2,3) down the screen from top to bottom, instead of in an alternate order (lines or rows 1,3,5, etc… followed by lines or rows 2,4,6). By progressively scanning the image onto a screen every 25th of a second rather than กinterlacingก alternate lines every 50th of a second, a smoother, more detailed, image can be produced on the screen that is perfectly suited for viewing fine details and is also less susceptible to interlace flicker.

The Sony range of camcorders offer both interlaced and progressive scan functions in a range of settings.

Procam Television and High Definition Camcorders

As a facilities company, we are moving into the HD Cam market – but cautiously. We have Sony models but have not purchased any Panasonic products. This is only in response to what our clients have requested most. Below is a summary of each model and what it offers from the lowest to the highest priced model.

Sony HVRZ1P

This is one high definition camcorder we can recommend using immediately without exception. We purchased 15 of them in February of this year. It is an upgrade of the DSRPD170P compact camcorder. The main reason for the unqualified recommendation is that the camera has a 16:9 chip so it shoots true wide screen images. It also delivers superior pictures.

Sony HDW730S High Definition camcorder

The 730S is geared towards mainstream television programming rather than film or high end television drama productions. It shoots using the interlaced function only and can be switched between 50i and 59.94i. Progressive scan is not possible with the 730S. But if you don’t need to use progressive scan and you’re shooting for television, this camcorder produces excellent images and it allows you to shoot HD Cam on close to a standard definition budget.

Sony HDW750P High Definition Camcorder

The HDW750P offers the choice of shooting 25 frames per second in progressive scan mode (25P) to give your pictures a film look or of shooting 50 fields per second interlaced (50i) to conform to the PAL broadcasting standard. The camcorder has a 2.2 millionpixel FIT CCD, which is a step up from the IT CCD in the 730S, and Advanced Digital Signal Processing (ADSP).

Sony HDWF900 Multiformat Cine Alta High Definition camcorder

This is the top of Sony’s high definition (1080 lines x 1920 pixels) camcorder range. The F900 offers the ability to shoot in any setting you might want. In progressive scan, it can shoot 23.98, 24, 25, 29.94 or 30 frames per second. In interlaced, it can shoot 50, 59.94 or 60Hz. This means you can shoot for any standard anywhere in the world. If you are shooting for cinema release, the F900 is the only Sony camcorder that can shoot 24P (24 frames per second film standard).

Panasonic AJHDC27

The Panasonic range includes the AJHDC27 VariCam. This is a DVCPRO HD camcorder that offers variable frame rates which can be set from 4fps to 60fps in single frame increments at the touch of a button. The question we have about Panasonic high definition camcorders is does going from the 625 lines offered by current PAL standard definition cameras to the 720 lines offered by Panasonic’s high definition format really merit the investment required in acquisition and post production equipment? It’s something to consider.

Thank you for reading this and please visit our web site www.procamtv.com to find out how we can meet you production kit and crewing needs.

About The Author

Cal Barton began working in television for the Canadian Broadcasting Corporation in Vancouver in 1982. His background includes directing coverage of major international news stories, directing documentaries and directing and vision mixing for multicamera shoots.

[email protected]

This article was posted on August 14

by Cal Barton