Email Marketing How Best To Manage and Distribut

Email Marketing How Best To Manage and Distribute Your Messages

by: Karen Fegarty

This holiday season 15 percent of consumers in the US plan to buy online, spending an average of $585. That’s 9 percent more revenue for online merchants in comparison to last year’s results.

A recent report estimates that Canadians will spend half a billion dollars online for gifts this holiday season. Even by conservative estimates the total number predicted is double the $282 million predicted for Christmas, 1999.

Whatever way you look at it doing business over the net is growing at incredible rates and email marketing is becoming a ‘given’ element of many marketing campaigns. It should come as no surprise that tools to help us manage our email lists and distribution are becoming increasingly important.

The challenge in incorporating email marketing into a campaign is determining what type of email service best suits your business needs, today and in the longterm.

There are two main choices when establishing and maintaining email marketing programs: A desktop email marketing application or an email campaign submission service.

Let me describe the two options in greater detail

Email Marketing Application Tools such as these allow you to create, manage and distribute your own customized email campaigns. Cost is usually a onetime software purchase. This approach is best suited to those companies with a fairly well defined target market and corresponding email distribution list. This approach can also be used if your target audience is growing and/or change. The software applications available allow the user to build, maintain and change their own email distribution lists, create rich messages and distribute your campaigns.

I would recommend this type of product to those businesses with a preidentified target audience and an ability to access a distribution list to reach this audience. With a desktop application your original investment provides you with the flexibility to manage and define your own email distribution lists this is the type of service for you if you’re interested in owning and maintaining your own list and using this list as part of the intellectual property of your business.

Campaign Submission Service When you use this type of service you are contracting a thirdparty to provide you with the interface to your customers and/or target audience. The agent will distribute your message to one or several optin email lists that have been provided based upon some stated interest on the part of the recipients. These are lists of people who have registered for certain websites, ezines or newsletters or have asked to receive information via email and have stated their interested in certain subjects.

The agent or submission service will work with you to determine the list that best matches your product, service or announcement working together you will use preexisting lists to create a target email audience for your company’s use. The submission service will receive your message and distribute to one or more of the email lists the quality control element in place is that you are sending relevant information to recipients that have already stated an interest in a related subject matter and most likely the message will not be viewed as SPAM. Cost usually runs on an 8 to 30 cent per email sent charge.

The submission service allows you to work with experts in the field of gathering email distribution lists based on subject(s) interest and the application of this technology in receiving information. Each time you want to distribute a message you rely on these service providers for their advice, lists and expertise in distributing your information. If you’re new to the email marketing forum and your business does not yet have a substantial email distribution list this service may be able to fill the gap and get you into the game.

A couple of items to keep in mind the overall cost of your email marketing efforts, campaign tracking reports and the future role of email marketing in your overall direct marketing plans.

There are plenty of choices in the marketplace educate yourself and make the best decision for your organization.

About The Author

Karen Fegarty is with MailWorkZ. MailWorkZ has been instrumental in developing new email technology. MailWorkZกs award winning email marketing tool, is key to reaching your customers in a highly efficient, personalized manner. Reach Karen at [email protected]

This article was posted on January 20, 2002

by Karen Fegarty

A Cost Effective Way to Advertise Online . . . Per

A Cost Effective Way to Advertise Online . . . Permission EMail Marketing

by: Robin Nobles

We all hate email spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam email straight back to the user. (http://www.mailwasher.net)

However, one thing that we often fail to admit (except in private) is the importance of permission email marketing, where the members of your mailing list have given you permission to contact them, or where they’re past customers of yours. Obviously, these email lists are always optout, so if someone chooses not to continue receiving information from you, they can easily get removed from the list.

Many of you know that I write monthly articles for Planet Ocean Publications, which (in my opinion) is one of the best sources for uptodate information in the search engine industry. Their monthly online publication, Search Engine News, is second to none, and if you don’t subscribe to it, you’re missing out on tips and strategies that could make an amazing difference in your search engine optimization work. For those of you who aren’t familiar with Planet Ocean, hereกs their URL. http://www.searchenginehelp.com/moreinfo/

Stephen Mahaney is the editor of Planet Ocean, and heกs easily one of the top marketing guruกs on the Internet. I spent several hours on the phone with him recently, and he told me that Time Magazine wrote an article in their November 3 edition that dealt with the importance and impact of permission email marketing.

There are a couple of quotes straight from the magazine:

กEmail marketing is fast, effective and dirt cheap a godsend for marketers in an economy that has crunched advertising budgets.ก

ก. . . the humble medium of email is blossoming while flashier forms of Internet advertising are going the way of the Pets.com sock puppet.ก

กLittle wonder that oldline companies like Ford and Procter & Gamble are joining early users of targeted email pitches like Amazon.com and J. Crew.ก

Can we trust Time Magazine? I do believe we can! They’re a highly trusted magazine and have been for years and years. Time is clearly going on the record of saying that permission email marketing is one of the most valuable means of making sales on the Internet, but only if done properly.

In the words of Stephen Mahaney, กIf you have yet to กcorrectlyก integrate กpermission email marketingก into your online business plan, then you risk being thwarted by your competitors that do. Itกs just that plain and simple.ก

So, while spam email should always remain locked tightly in a closet (NEVER to be let out), permission email marketing is a crucial way for you to keep in touch with your customers and those interested in your products or services.

Letกs look at five effective permission email marketing strategies, tips that many Webmasters fail to do, and they ultimately lose business because of it.

If someone writes for information on your goods or services, save those email addresses! Remember that sales aren’t always made the first time someone hears of a service or product. One trusted source told me that you have to hear about a product, service, or company at least twenty times before you begin to trust that company enough to do business with them.

Set up an online form where people can sign up with their names and email addresses to receive a copy of your monthly or quarterly newsletter or updates to your site, or to ask you questions. Have the information go straight into a database that contains the email addresses of everyone who has written to you for information. Then, create a newsletter that is not just a sales pitch for your products and services. Offer valuable tips to your potential customers. Give the newsletter true value, and those potential customers will begin to look forward to hearing from you. Then, when itกs time for them to purchase the types of goods or services that you offer, who do you think theyกll go to? The company they can trust: you!

Respond to your email or to the questions asked on the form within 24 hours, if not sooner. When people go online looking for something, they usually send email out to 56 companies. If your company is the first to respond, and if youกve taken the time to answer the questions professionally and thoughtfully, youกll have a jump over those other companies, many of which won’t even answer the email at all.

Always provide a way to กoptoutก of your email list. Make it very clear how your subscribers can choose not to receive the newsletter or email any longer, and then immediately unsubscribe them when they write to you. Remember: having permission to send the email in the first place by only adding those who have contacted you and expressed an interest in your product, and giving those people a way to get off your mailing list, will differentiate you from the millions of email spammers that have given email marketing such a bad name.

Take time in creating your subject line for your email marketing campaign. Make sure it doesn’t sound กspammyก in any way. Including your name or company name is a possibility, as well as describing the focus of the email. With these new email programs that combat spam, if you use a subject line like, กWeกve got GREAT news for you!ก or กHi, Friend!,ก you can expect the email to be deleted without ever making it to your potential customer.

How can you learn effective permission email marketing strategies?

Stephen Mahaney attributes much of his online success to effective permission email marketing. Heกs even gone so far as to write a course on the subject, which Iกve personally reviewed. It offers a stepbystep approach on how to create an effective permission email marketing list and how to market to that list. The course even comes packaged with a full version software program for merging each message with the people on your list so theyกll each get a personalized email.

So, with Time Magazine pushing the importance of email marketing to the forefront of marketing online, hereกs information about Stephenกs กBusiness Guide to Permission Email Marketingก course and software: http://www.emailsolutions.com/moreinfo/

How effective is permission email marketing?

Traditionally, permission email marketing campaigns result in a significantly higher response rate than traditional direct marketing or other forms of online advertising, such as banner ads. According to FindMoreBuyers.com, the response rate for a typical permission email marketing campaign is 412%, where as the response rate for a banner ad is .51%. Quite a difference. http://findmorebuyers.com/page.cfm/205

According to Emarketer.com, DoubleClick projects that email marketing budgets will increase by 17.0% in 2002, which is nearly twice the rate of other types of online marketing, which are expected to gain 9.0%. TV, print and radio budgets are all expected to decrease. Not only that, DoubleClick reports that 61% of marketers plan to increase their email marketing budget in 2002.

Forrester Research estimates that the total spending for email marketing services in the United States will reach $2 billion by the end of this year. http://www.emarketer.com/products/report.php ?email_mktg&PHPSESSID=f564eda06be98116905028b857b834c4

So, hit while the iron is hot, and permission email marketing is certainly กhotก right now! Learn how to use it effectively, and then watch those profits increase! http://www.emailsolutions.com/moreinfo/

About The Author

Robin Nobles, Director of Training, Academy of Web Specialists, (http://www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses (http://www.onlinewebtraining.com) and is the content provider for (GRSeo) Search Engine Optimizer software (http://www.seoptimizer.com). She also teaches 4day hands on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).

[email protected]

This article was posted on November 24, 2002

by Robin Nobles

Is Email Marketing Still An Effective Option For N

Is Email Marketing Still An Effective Option For Network Marketing?

by: Rich Niccolls

With email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is กYes, but.ก

Letกs deal with the กYesก first, then weกll deal with the กBut.ก

I remember about 5 or 6 years ago putting about 400 leads into my autoresponder and enrolling about 8 10 people a month into my nutritional program. Today, if you had 10 times that many leads, you may get a couple of prospects, and maybe, maybe, one enrollment. It is true that times have changed, but that doesn’t necessarily mean that email marketing is dead. Letกs look at a couple of examples.

One colleague of mine from California literally cannot keep up with the large number of prospects inquiring about her program. She is signing up 10 15 people per month into her program which costs about $1300 to start. Eighty percent of her efforts are wrapped up in email marketing. She has gone through the learning curve and is what I would call, a professional email marketer. How many emails does she send? About 1 million per month.

Another colleague of mine from Georgia is enrolling about 30 people per month into his business, a $20 a month, nonnutritional program. He is not highly sophisticated in what he does, but is effective enough to send out about 250,000 300,000 emails per month.

What is the biggest difference between now and then? Numbers. With the vast expansion of the Internet and email marketing, it simply requires greater numbers to get results today. It is not uncommon for some folks to get a couple hundred unsolicited emails a day that you must compete with. With the billions of emails circulating on a daily basis, you need massive numbers to get results. So, how many emails should you send out? Keep reading.

Now letกs talk about the กBut.ก

The biggest downside to email marketing is that new recruits are weak. Email marketing is notorious for having a revolving door with new recruits. Why? There is no relationship involved except for exchanging a few emails. Email marketing is very impersonal, and without the relationship, there is no bond (or glue) to hold the new recruit in your business. Many leave as quickly as they come. So how do you overcome this?

With both of my colleagues whom I mentioned above, they are both fanatical about picking up the phone within a very brief time that the prospect visits their web site. One of the very first comments out of their mouth is กI wanted to give you a call and let you know there is a real person on the other end of the email.ก And it works!

Picking up the phone, reaching out and touching them, and beginning to bond with the new prospect or recruit is vital. If you are not willing to pick up the phone, then email marketing isn’t going to be worth it for you. One of email marketingกs strengths is sorting through the prospects, then giving you someone to talk to.

So, how many emails should you be sending out in order to get enough prospects to talk to so you can build your business? As many as you can. From my observation, 100,000 leads is minimum. Anything less will not produce results for you. If it is within your budget, 300,000 is a better number. For the กemail marketing professional,ก maybe one million is a better number. Whatever the number, you must be committed to constant, consistent effort, followed up by a personal phone call.

One final thought before we wrap this up. If you are going to involve yourself in email marketing, you must take the time and learn how to do it right. Understand that some people will complain about not wanting your emails, you will get undeliverable emails and blocked emails, and your autoresponder company may change their policies on you and you have to switch companies. But take the time to become a professional at what you do.

In summary, is email marketing still effective for building your MLM business? Yes. You simply must increase the numbers of emails you are sending out. But, you must also understand that you must pick up the phone and reach out and touch your prospects and new recruits or you will lose them. It is still a viable option for those who want to use this as a means of growing their network marketing business.

About The Author

Rich Niccolls has been helping networkers with leads for over five years. For a list of email marketing friendly autoresponders and mass senders, visit his web site at: http://www.NationalLeads.com/autoresponders.html.

This article was posted on August 28

by Rich Niccolls

Taking Email marketing to the next level

Taking Email marketing to the next level

by: Marc Singer

Many types of Internet advertising don’t work as well as they once did. People have gotten used to banners and don’t click on them. Some ezines have failed to keep their readersก interest and ads sometimes get less response.

Search engines are overflowing with submissions. Getting your site listed high is almost impossible.

More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf the Net, the vast majority of North Americans check their email every day.

Email marketing is the most effective and efficient way to influence purchases and keep customers informed and happy. It is also extremely inexpensive. Where you might have mailed out one printed customer update every month, you can now email one every week for a fraction of the cost.

Increasingly, companies need to embrace email marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing all the emailing themselves.

New technology that is powerful yet easy to use allows anyone to handle email jobs that previously required expensive professional help. Many companies are bringing their email campaigns in house in order to have more control, grow their email efforts, and decrease costs.

Here are four features you will want to use in your email marketing efforts:

1. Include HTML in your email messages. Most email programs are now equipped to read HTML. Your logo, banner, bullets, and color elements can make your message jump off the screen. You can even include forms that allow customers to order instantly from your message. You take advantage of impulse purchases that can lead to big increases in sales.

2. Use a campaign manager feature to schedule when your email messages will be sent out. You can prepare an entire monthsก worth of messages and tell the manager which weeks, days, or hours to release them to your list.

3. Take advantage of a POP import feature. It automatically takes the email addresses from messages you receive and puts them on your mailing list. This insures no one who requests information from you is left out of your next update. This also helps you grow your list as fast as possible. You can even use a feature that automatically unsubscribes those who ask to be removed from your list.

Many companies say this saves them hours of work each week.

4. Make sure the software you use to send your messages includes a walkthrough wizard. You get stepbystep instructions on how to do any task you wish to achieve. Instead of waiting for the tech guy to show up, you can speed through the job on your own.

About The Author

Marc Oswald Singer

CEO WSP Advertising Inc.

http://www.wspromotion.com/

This article was posted on September 20, 2004

by Marc Singer

9 More Writing Tips for Successful Email Marketing

9 More Writing Tips for Successful Email Marketing

by: Steve Slaunwhite

A few months ago, I wrote a guide entitled: 101 Writing Tips for Successful Email Marketing. In fact, many COPY TIPS subscribers have a copy. Since that time, I have worked on dozens of successful projects and have discovered some additional tips for boosting response.

1. Ask a question in the Subject line. This almost always gets the email opened. I suspect this is because questions are so much a part of everyday email between friends and colleagues. Itกs a natural way to begin a conversation. Just be sure your question is honest and straightforward — not cryptic, hyped, or suspicious.

2. Write a letter, not an ad. With the growing use of graphics in email, a lot of marketers are experimenting with formats that look more like an ad than a personal message. The fact is, an กemail adก is more likely to be deleted on sight than one that appears to be a personal message – even if that message is obviously promotional.

3. Don’t be afraid to go long. In the early days of email marketing, short copy was the rule. But this is changing. For some offers at least, longer copy that tells a more complete story is doing better. This is especially true when a transaction is involved, such as a subscription or sign up.

4. Beginning, middle, and end. Most clickthru responses will come from the hyperlink at the top, bottom, and middle of your email message – in that order. A lot of marketers forget the middle hyperlink. Don’t. Your response rates will suffer.

5. Show a picture. For graphicsenhanced email, consider including a picture of your product. This will tend to lift response. Of course, if your product is intangible, youกll have to think of an interesting way to present it as an image. But, trust me, itกs worth the effort.

6. Link the images. If your email contains pictures and other graphics, be sure to hyperlink them. Youกll be surprised how many prospects will click on these to respond.

7. Droptext images. A droptext is a text message that appears when your curser hovers over a graphic. This is common on web pages. In email, this technique works like a picture caption or sidebar that displays as your prospect interacts. Very powerful.

8. Bribes work well. An offer of free shipping, a discount, an invitation, or a free gift is extremely effective in email marketing. For my money (and my clientsก) information premiums — white papers, guides, checklists, downloads — work best.

9. Add a toll free number. Most prospects will click thru and respond to your offer online. But some prefer to call and speak with someone live. A toll free number will often boost response.

About The Author

An awardwinning copywriter, Steve Slaunwhite helps companies achieve their direct mail and email marketing objectives. He can be reached at www.steveslaunwhite.com

[email protected]

This article was posted on May 9, 2002

by Steve Slaunwhite

DoubleClickกs Q3 2004 Report Shows Bulk Email Mark

DoubleClickกs Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase

by: Iulia Pascanu

Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show yearoveryear increase in delivery rates (cleaner emailing lists), and a decrease in open rates and clickthrough rates. The variations are light, proving a steady and maturing environment.

DoubleClickกs metrics

The data analyzed were based on more than 2 billion messages sent by hundreds DARTmail customers, measuring bouncebacks, open rates, clickthroughs and conversions (open to sales, or click to sales ratio). The results were reported for 2004 and compared to 2003.

DoubleClick used unweighted averages for all analyzed categories. This helps eliminating the influence that large email marketers could have over category averages, as the report states.

The email marketing categories considered in the study were:

Business Products & Services

Consumer Products

Consumer Services

Financial Services

Travel

Retail&Catalog

Publisher Business

Publisher Consumer

Email marketing performances

The bounce rates show a slight decline overall, and a more consistent decline in the Travel category, down 54.5% from 14.3% to 6.5%.

Business Publishers was the only category that increased open rates, however slightly, from 38.2 to 38.3. For other categories, open rates declined. The open ratesก decline in most categories is possibly owed to SPAM increase and reveals peopleกs reticence to open messages they are not highly interested in.

Click through rates increased in only two categories, Consumer Publisher and Travel.

More interestingly, emailproductivity has shown better figures in number of orders per email sent: 0.28% in 2004; but the average revenue per email sent declined 26.9 percent. The average email order throughout 2004 was $89, in a yearoveryear declining trend.

Conclusion

About the overall productivity of bulk email marketing the report concludes: กemail marketing is a maturing and relatively stable marketing tool. Improvements in list hygiene and address collection processes seem to have improved bounce rates, but flagging response rates suggest subscriber files are beginning to mature.ก

About The Author

Iulia Pascanu writes for http://www.emailmarketingsoftware.org/ where you can find more information about Email Marketing Software.

Please feel free to use this article in your Newsletter or on your website. If you use this article, please include the resource box and send a brief message to let me know where it appeared: mailto:[email protected]

This article was posted on January 21

by Iulia Pascanu

Promote Me Now!

Promote Me Now!

by: Wilson Davalos

The key to having people visit your site is for them to know that your sites exist. For a potential customer to know that your site exist you have to let them know about your website. So here are a few key principles that will help you to boost your daily traffic.

Link exchanges: This is a fast way to increase your daily visitors. You should take advantage of joining one of these link exchange websites. The key to winning with this type of marketing is to pick sites that compliment your target market and vice versa. As an example if I had a local real estate market website I would want to look for services that would be of interest to my visitors, such as local movers, dentist, restaurants etc. By doing this your website will also compliment their website.

Business cards: You can use business cards as your own personal tiny billboard. Be sure to have your web address and slogan on it. I use my business cards everywhere I go. When tipping at a restaurant I always write a small thank you note on the back of my card. This serves two purposes you have given an acknowledgement of their services and you have promoted your website.

Optin email marketing: In my option the can spam regulations actually helped to make email marketing even stronger. When the news came out that this new regulations would be put in place to control unsolicited emails, many email marketers where worried. As it has turned out it has helped everyone by only sending emails to interested prospects. Find optin email marketing companies and see what they have to offer. You will be able to pick you target audience and send them html enabled emails. Most companies will give you stats on your campaigns, you will be able to see how many people actually opened and clicked on your email. This is a great tool because you can tweak your ad to see what gives you the best results.

Promotional products: Everyone wants something for free, it doesn’t matter what it is. Iกve seen people practically trample each other for a bumper sticker. I still have a little tape measurer from a local hardware store that I received years ago. You won’t have a hard time giving your promotional products away so your marketing dollars go really far with this one. Be sure to pick something that compliments your company, if you have a website dedicated to teachers than a good choice would be tote bags, rulers, or erasers. Shop around for different suppliers if you do your homework you will be able to find a company that has a good mix of products and prices.

These are simple ideas that you can use to generate huge amounts of traffic to your website. Now get out their and make yourself know to the world

About The Author

Wilson Davalos is the founder of http://www.laplounge.com ‘the best search on the netก

[email protected]

This article was posted on April 14

by Wilson Davalos

Email Marketing The End Is Nigh!

Email Marketing The End Is Nigh!

by: Robert Palmer

Consider if you will the resources, the time and the financial investment given to attracting new web traffic. Banner advertising, link exchanges, search engine ratings, affiliate schemes and the list goes on. Yet when it comes to retaining a customer’s future business or even a return visit, we simply hope that they will optin to a newsletter mailing list and everything will be okay.
Of course the truth of optin email marketing is far from okay. For a start, people, especially private individuals, frequently change their email address. For many people, email addresses are a disposable accessory, which should be replaced every few weeks when the Spam starts rolling in. I don’t know about you, but I have enough trouble keeping up with the email changes of my friends and family, let alone a list of a few thousand customers and potential customers.
Typing ขemail marketingข into Google will return literally thousands of software products and services all promising to make your email campaign more successful and slick. Of course it doesn’t matter how much or how little you expend on your email newsletter, it will still be one subject line of possibly hundreds, all screaming for attention.
 Average email click through rates fell from 5.4% in 1999 to just 1.8% in 2003 (Source eMarketer)
 27% of emails never get opened and of those that are opened only 23% are read thoroughly (Source: J Neilsen)
 Average open rate for B2B emails has fallen by 42% since 2001 (Source eMarketer)
Although such statistics make grim reading, worse is yet to come. Some industry experts are predicting a total collapse of the email infrastructure within the next five years due to the shear volume of traffic. A technology dating back to the 1960’s, email was developed as a means for geeks to communicate with other geeks, about something they had seen in the alt.freakygeek newsgroup. It was never designed to cope with the demands of mass marketing which have been inflicted upon it since the arrival of the WWW. So with that in mind, it is something of a miracle and a credit to the technology of yesteryear that it continues to work at all.
Recent research commissioned by Yahoo revealed that the average British PC has nine ขsick daysข a year, two more than the average for human workers. Six of these days are lost battling against Spam, while a further three are taken up combating viruses.
The Yahoo findings went on to reveal that nearly half of British computer users find dealing with junk emails more stressful than traffic jams and the majority want service providers to act.
But I’m no Spammer, I hear you cry! No, but your legitimate email is going to have to share the same inbox as the volumes of Spam and with only a Subject Line to stand out from the crowd, is it any wonder that email is becoming so ineffective as a marketing tool?
Clearly, alternatives to email marketing need to be developed. One emerging technology being pioneered by three software houses in the UK is that of One2Many Broadcasting. Already employed by the BBC, Visa, and many other bluechip Net companies, One2Many Broadcasting offers a farimproved method of communicating with customers than optin email marketing or newsletters and already being hailed as the THE next big marketing tool.
One2Many Broadcasting involves the customer downloading a small client onto their PC. The customer can filter and influence what information they receive from within the software client. Once installed the website can then communicate directly with that customer by broadcasting information in a wide range of formats, all of which is attractively presented directly onto the customer’s screen. Sounds frighteningly, intrusive doesn’t it? Well, not according to the millions of people who are already receiving information from the latest news through to film clips of the latest movie releases. One London based soccer club, Arsenal, has reported a phenomenal takeup of their One2Many Broadcasting Service, with over 100,000 subscribers in the first 12 months of operating.
So will One2Many replace email marketing? Who knows, I suspect that over the coming years a variety of marketing alternatives will appear, of which One2Many will hold a share of the market. In developing alternatives to email marketing one of the major factors will and is that of price; emails are extremely cheap. Any alternative therefore, if it is to be successful, needs to be competitively priced and rich in unique features.
To date, One2Many Broadcasting has been relatively expensive and financially not an option for most small to medium sized businesses. As the concept of One2Many marketing is developed, more and different software is likely to emerge, which will in itself introduce competition and hopefully lower prices.
For more information and reading on One2Many Broadcasting:

www.skinkers.com

www.edesktop.co.uk

www.desknet.co.uk
To experience One2Many Broadcasting:

http://www.sky.com/skynews/article/0,700611109118,00.html Sky News Alerts

http://www.arsenal.com/Userincludes/desktopwenger/InstallDesktopWengerNT.exe – Arsenal FC

About The Author

Robert Palmer is CEO of deskNET Communications www.desknet.co.uk and is a leading architect in the development of One2Many Broadcasting software.

This article was posted on June 27, 2004

by Robert Palmer

Taking Email Marketing To The Next Level

Taking Email Marketing To The Next Level

by: David Bell

Many types of Internet advertising don’t work as well as they once did. People have gotten used to banners and don’t click on them. Some ezines have failed to keep their readersก interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible.

More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf the Net, the vast majority of North Americans check their email every day.

Email marketing is the most effective and efficient way to influence purchases and keep customers informed and happy. It is also extremely inexpensive. Where you might have mailed out one printed customer update every month, you can now email one every week for a fraction of the cost.

Increasingly, companies need to embrace email marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing all the emailing themselves.

New technology that is powerful yet easy to use allows anyone to handle email jobs that previously required expensive professional help. Many companies are bringing their email campaigns in house in order to have more control, grow their email efforts, and decrease costs.

Here are four features you will want to use in your email marketing efforts:

Include HTML in your email messages. Most email programs are now equipped to read HTML. Your logo, banner, bullets, and color elements can make your message jump off the screen. You can even include forms that allow customers to order instantly from your message. You take advantage of impulse purchases that can lead to big increases in sales.

Use a campaign manager feature to schedule when your email messages will be sent out. You can prepare an entire monthsก worth of messages and tell the manager which weeks, days, or hours to release them to your list.

Take advantage of a POP import feature. It automatically takes the email addresses from messages you receive and puts them on your mailing list. This insures no one who requests information from you is left out of your next update. This also helps you grow your list as fast as possible. You can even use a feature that automatically unsubscribes those who ask to be removed from your list. Many companies say this saves them hours of work each week.

Make sure the software you use to send your messages includes a walkthrough wizard. You get stepbystep instructions on how to do any task you wish to achieve. Instead of waiting for the tech guy to show up, you can speed through the job on your own.

I hope this helps in your future marketing decisions.

About The Author

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.

This article was posted on April 13

by David Bell

Marketing with RSS and Blogging Technologies

Marketing with RSS and Blogging Technologies

by: Mark Vandorone

The Rise of RSS and the Blog in Marketing

Factors such as newer restrictions placed on email marketing, failed email marketing campaigns, including ISP blocking which included over 40% of email being marked as unread, trashed or returned, have motivated internet marketing experts to devise newer ways of getting their message across. Some of these techniques known as RSS and Blogging promise to be the latest hit parade of the Internet and are the latest buzzwords in the Internet community.

Simply put, a blog is a Web Log which is an area on a website or a page setaside for visitors to write articles and comments. A blog is a relatively simpler way of publishing content or information on the web and does away with the technical issues like HTML layout, FTP, etc. of putting up a web page.

A blog can be read with a standard browser, or alternatively, can be read by a special program called RSS reader, which actually stands for Relatively Simple Syndication. Current technology allows the conversion of standard web pages into blogs or by providing a feed to its content by producing an RSS document that can be made available unfiltered to a clientกs desktop via a wellknown URL.

A variety of readers are available on the Internet as free downloads.

About The Author

Mark Vandorone is the founder and CEO of Five Marketing, a quality provider of highly targeted traffic for your online marketing campaigns. Stop putting up with junk clicks and poorly converting traffic from PPC search engines! go to http://www.fivemarketing.com.

This article was posted on August 27

by Mark Vandorone

Taking Email Marketing To The Next Level

Taking Email Marketing To The Next Level

by: Karen Fegarty

How to use the latest emessaging strategies to increase profits.

Many types of Internet advertising don’t work as well as they once did. People have gotten used to banners and don’t click on them. Some ezines have failed to keep their readersก interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible.

More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf the Net, the vast majority of North Americans check their email every day.

Email marketing is the most effective and efficient way to influence purchases and keep customers informed and happy. It is also extremely inexpensive. Where you might have mailed out one printed customer update every month, you can now email one every week for a fraction of the cost.

Increasingly, companies need to embrace email marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing all the emailing themselves.

New technology that is powerful yet easy to use allows anyone to handle email jobs that previously required expensive professional help. Many companies are bringing their email campaigns in house in order to have more control, grow their email efforts, and decrease costs.

Here are four features you will want to use in your email marketing efforts:

Include HTML in your email messages. Most email programs are now equipped to read HTML. Your logo, banner, bullets, and color elements can make your message jump off the screen. You can even include forms that allow customers to order instantly from your message. You take advantage of impulse purchases that can lead to big increases in sales. *Important Make sure you have prequalified your recipient do they want to receive HTML messages!*

Use a campaign manager feature to schedule when your email messages will be sent out. You can prepare an entire monthsก worth of messages and tell the manager which weeks, days, or hours to release them to your list.

Take advantage of a POP import feature. It automatically takes the email addresses from messages you receive and puts them on your mailing list. This insures no one who requests information from you is left out of your next update. This also helps you grow your list as fast as possible. You can even use a feature that automatically unsubscribes those who ask to be removed from your list. Many companies say this saves them hours of work each week.

Make sure the software you use to send your messages includes a walkthrough wizard. You get stepbystep instructions on how to do any task you wish to achieve. Instead of waiting for the tech guy to show up, you can speed through the job on your own.

About The Author

Karen Fegarty is with MailWorkZ. MailWorkZ has been instrumental in developing new email technology. MailWorkZกs award winning email marketing tool, is key to reaching your customers in a highly efficient, personalized manner. Reach Karen at [email protected]

This article was posted on January 20, 2002

by Karen Fegarty

Make your 2005 Email Marketing Plan Successful S

Make your 2005 Email Marketing Plan Successful Six useful tips

by: Mike Savaliya

Email Marketing is growing more and more every year. Many small Ebusiness owners have already made marketing plans for 2005. Email marketing is a very popular tool these days but often not utilized correctly to reach out to prospective customers. Email is very effective and inexpensive tool than regular mail to attract prospective customers, grow relationships with current customers, gain mindshare among affiliate partners and resellers and increase brand awareness. Below are six useful tips to make your 2005 email marketing successful:

Improve your Email Marketing tactics

When used correctly, and ethically, email marketing is one of the most effective forms of online advertising. But if misused, abused or underutilized, email marketing may have an adverse effect on your business. Here are some keys to successful email marketing.

Select the right Audience

Selecting right audience is the first step to any marketing strategy. Make sure to buy the right targeted audience segmented in right demographic groups. If gathering audience list on your website, make sure you collect as much information as you can to segment your list in to interests. If you are using an audience list that you currently have, make sure to divide it in to groups to make your message more effective.

Personalize your message

Segment your audience in to groups depending on geographical areas or interests or age and personalize your message for each group of audience. Expert statistics and results show that the more you personalize your message or newsletter, the higher your open rates and clickthrough rate will be.

Send HTML and Text versions

Send both HTML and Text version of you message so that everyone of your audience receive either HTML or plain text message depending upon their server settings. HTML messages tend to get much more response in terms of open rate than regular plain text.

Proper use of From, To and Subject line fields

Proper use of these fields is one of the most important keys to a successful email marketing message. Effective subject line will make your prospective customers to read your message.

Use your company name or an individual within the company.

Personalize each message with the recipientกs first name or last name.

Use an effective and message related nondeceptive subject line. Creative, interesting and to the point straight subject line tends to give good results. Don’t use กnewsletterก word in your subject line if possible. Don’t use the same subject line every time. Ad words like free, cheap, free money does not work.

Balanced use of Text and Graphics

Balanced use of text and graphics are also important for getting your message read and responded to. Not everybody have fast internet connection to download your graphics loaded message.

Keep your message as clean as possible. Use soft colors with appropriate use of white spaces.

Write a brief and to the point message rather than making them read the whole story. Make them to visit your website to read the full story.

Too much graphics results in low open rates as nobody wants to wait till they download it.

Always write your physical address at the bottom of your message to be CANSPAM compliant. Read the CANSPAM act on our website www.mailmailer.com

In many cases, search engine optimization and link popularity can be more effective to drive more traffic to your website but with low กvisitor to customerก conversion rate. Traffic from your email marketing efforts will have high กvisitor to customerก conversion rate. But Again If used wisely. There are many more useful tactics and tips for successful email marketing, but I cannot write them all in one article. MailMailer will be back with some more ideas on Email marketing for you in 2005.

About The Author

Mike Savaliya is the president and editor of MailMailer.com, an leader in webbased email marketing service provider.

[email protected]

This article was posted on January 06

by Mike Savaliya