The Emergence of Managed Event Services

The Emergence of Managed Event Services

by: Casey Sanders

Managed event services have been around for some time, this service is quickly gaining ground as a time and money saving practice. Several conference calling vendors have offered these services for some time, and others are taking note and joining the marketplace.

Event services are basically the blending of teleconferencing, web conferencing, and conference participant management. These services allow conference participants to register via the Internet, phone, and sometimes fax. Typically marketing for these events is handled by the conference/event host, or host organization, and everything else is handled by the event registration service provider.

Why are Event services such a hot commodity? Associations, medical companies, and any other group of professionals typically attend seminars in person. These organizations are realizing the cost saving benefits of hosting events remotely, and the attendees are also reaping the costsaving benefits.

These event management services are a great way to cut the high overhead of training, certification, and seminar programs, and offer a easy to use format for participants.

What to look for in an event services vendor: Are they an established conferencing vendor, or are they new to the industry

Do they manage their event schedule to and resources so you, and your attendees get the best attention possible

What services do they offer, and how will these services work for the type of event you need hosted

Below are a few vendors to consider:

KRM

A long time provider, and industry leader in events management services.

ILinc Communications

Full service teleseminar and event registration service provider.

ConferencingWorks.com

Artices and Resources on Teleconferencing, Web Conferencing, and Distance Learning.

About The Author

Casey Sanders is the founder of conferencingworks.com. He has over 6 years of experience in telecommunications, and internet communications. Casey has helped manage hundreds of professional teleseminars and distance learning events. To learn more about managed event services, teleconferencing, and web conferencing visit www.conferencingworks.com.

This article was posted on March 06

by Casey Sanders

Who Needs T.V. News, Newspapers and Radio News? ขN

Who Needs T.V. News, Newspapers and Radio News? ขNot I!ข Says The Happy Human Living In The New World

by: M6.net

T.V. and radio News got you down? Online current events and News blogs make being informed a much more enjoyable experience. For many the News on television has become a trying time of the day. Focused mainly on negative events, you may have to wait through the whole program just to hear the one story you were waiting for. If you miss the 6:00 p.m. show, waiting until the late night segment can be a real drag, especially if you’ve got a lot to do, or have to wake up early the next morning.

My friends, there is an answer to this problem: News blogs or online current events. You can find all of your favorite broadcasters (E.g.: CNN, BBC) on the Internet, getting uptodate information at any time of the day or night. You can even read personal journal entries written by multiple correspondents out in the field reporting on several different stories down to the current minute. Instead of hearing all News from one voice (often an irritating one), now you can read different human opinions straight from the scene of interest.

Often News online has a section called ขthemesข which allows the reader to only hear about the specific areas that interest them. No more waiting through several wars to get to the positive story about the current medical breakthrough that could mean a cure for disease, or the technological idea that might mean the end to extreme pollution levels. Like a newspaper, you can go straight to the ขjobsข theme and search through all the current employment vacancies available. If you are obsessed with the negative, themes such as ขDisaster and Tragedyข and ขCrime and Punishment are still readily accessible.

As the News is now on the Internet it has also become an interactive experience in numerous ways. First of all now you can send News stories straight to the News companies yourself! If the story is deemed worthwhile and verifiable, you may even be published. This is also the case with photographers who have pictures of important events. It really means anyone can become a part of the action as a freelance consultant. Some News online have ขwitnessข sections where you can tell your story if you happen to have been in the right place at the right time. This option means that we can hear many different views on contentious issues giving a wider perspective to the ‘big picture’.

Some News sites also have interactive sites within. For example, on the BBC News Blog there is a learning site (BBCi Learning) that involves interactive activities and over half a million pages of factual information and resources available for children, adolescents, and adults. There are competitions and all sorts of games to help educate people in any and every area of interest imaginable.

Another great aspect of these online News sites is the ability to access archival information. You can watch video and listen to audio recordings of famous historical stories right on the computer. If the day is Feb.3, you can read articles from Feb.3’s from fifty years ago. Looking up any date and year recorded is as easy as pushing a few buttons.

Some services have subscriptions where instead of looking up the website, the News you want is sent straight to your email. Being in the know, and being in the now, has never been such an objective, enjoyable, and simplistic experience as in the 21st century. Partaking in a new perspective on life is what online current events and News Blogs are all about.

About The Author

By Jesse S. Somer

M6.Net http://www.m6.net

Jesse S. Somer is a human hoping to help other novices like him see the magic of the world of the Internet.

[email protected]

This article was posted on February 09, 2004

by M6.net

Use Events to Market on the Internet

Use Events to Market on the Internet

by: Garland Coulson

Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded by sales pitches to pick yours out from the hundreds they get every day?
Try something different – an event!
Events have a number of benefits over standard marketing approaches. Some of these benefits include:

Events are perceived as informational and are often more accepted than sales pitches.
Events generate a sense of urgency as they are scheduled on a certain date with a registration deadline.
By sending an event email, you can reach people’s inbox, a place they look at nearly every day. With a web site, people have to remember to visit.
Regularly changing events give people a reason to come back to your web site.
Regardless of whether the event is held online or offline, an event can offer a better opportunity to build relationships than email, mail, phone or a web site visit.

Building your list
To market your events well, it is important that you regularly build a list of people interested in what you offer and the events you create.
Make sure your web site invites visitors to sign up for your newsletter and event schedule. Ensure each contact with a client or prospect ends with an invitation to join your mailing list.
You can easily manage your subscriber system, send broadcasts and create professional looking invitation, event schedules and newsletters using an affordable service like Constant Contact.
Tips for promoting an offline event
Here are some tips for promoting your offline event:

Be sure to tell people the benefits of attending.
Offer something interesting to get them to come out.
Include the address, time, contact info for more information and how to register (if required)
Provide a link to a map so they can easily find it.
Include a ขrefer a friendข link so they can pass the invitation on to others.

Tips for promoting and holding an online event.

You can hold online web conferences or other events using a system like Voice Café. Voice Café lets you bring people together with audio, video and PowerPoint presentation capabilities.
If you are using a web conferencing system, try to get people to log in early and test the system. This will ensure they get the best experience from your event.
Find web sites and newsletters that reach your target market and post or advertise your event in them. A free place you can advertise events online is The Ryze Network. The Ryze Network is an online community of over 20,000 people that lets you participate in discussion groups, connect with others and list events.

Event ideas
Here are a few ideas for your events, whether they are online or offline.

Offer contests and door prizes
Have a guest speaker or a way that people can connect with experts
Offer ขhow toข demonstrations
Open houses and customer appreciation days
Free food is often a draw. Or unique food – I used to go to an ethnic festival primarily to try the different foods, even though the food wasn’t free.
Provide information and resources
Entertain – Include hypnotists, magicians, clowns, singers, dancers, etc.
Inspire – Offer inspiration speakers and stories
Let them network – One unexpected benefit of my both my offline and online courses is that my students meet each other and often start doing business with each other or form strategic partnerships.

So add some urgency to your marketing – schedule and promote a memorable event!

Permission to publish this article on your own web site or in your newsletter is granted as long as the complete article is used and the final paragraph and link to our site is intact. Our affiliates have permission to change the final web site link to their text affiliate link.

About The Author

Garland Coulson, ขThe EBusiness Tutorข is an acclaimed speaker, author and coach in the field of Internet marketing for small business and home business. For more information, visit The EBusiness Tutor web site at www.ebusinesstutor.com or call tollfree in North America at 18664130951.

[email protected]

This article was posted on July 08, 2004

by Garland Coulson

Sponsorship: A Key to Powerful Marketing

Sponsorship: A Key to Powerful Marketing

by: Susan A. Friedmann

Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.
Some trade show promotional opportunities include sponsorship of the press room, an international lounge, a speaker or VIP room, an awards reception, educational programs, banners, badge holders, audio visual equipment, display computers, tote bags, shuttle buses, napkins and drink cups.
So, why should your company be interested in sponsorship? When done well, it offers significant opportunities for distinct marketing and competitive advantages, as well as showing support of the event.
What is sponsorship?
Sponsorship is the financial or inkind support of an activity, used primarily to reach specified business goals. According to IEG’s Complete Guide to Sponsorship, กSponsorship should not be confused with advertising. Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium. It promotes a company in association with the sponsee.ก
A large number of events these days use sponsorship support to offer more exciting programs and to help defray rising costs. Sponsorship allows you to reach specifically targeted niche markets without any waste. In addition, it is a powerful complement to other marketing programs, in addition to having a dramatic influence on customer relations.
Why sponsor?
Sponsorship offers the possibility of achieving several goals at once. According to Schmader and Jackson in their book, Special Events: Inside and Out, a company can benefit from sponsorship in many ways, such as:
1. Enhancing Image/Shaping Consumer Attitudes
Often companies are looking to improve how they are perceived by their target audience. Sponsoring events that appeal to their market are likely to shape buying attitudes and help generate a positive reaction. Coca Cola, for example is always looking to generate a positive influence of their products in the minds of their consumers and as such regularly support events they feel can influence consumer opinions.
2. Driving Sales
Sponsorship geared to driving sales can be an extremely potent promotional tool. This objective allows sponsors to showcase their product attributes. Food and beverage companies often use sponsorship to encourage samplings and sales.
IEG’s Complete Guide to Sponsorship cites Visa’s fundraising effort around its sponsorship of the Olympic Games and the U.S. Olympic Team. They promoted their association by offering to make a donation to the team each time consumers charge a purchase to their card. American Express used a similar strategy by donating to needy causes with their กCharge Against Hungerก campaign. As a result, both companies experienced a significant rise in sales volume.
3. Creating positive publicity/heightening visibility
Every sponsor is seeking wide exposure in both electronic and print media. Positive publicity helps create heightened visibility of products/services. Various media covering the event may include sponsors names and/or photos. In addition, the kind of media coverage a sponsor may get is often unaffordable if the company were to think of purchasing it, and if it were available. To maximize this objective, it is important for the sponsoring company to have a comprehensive media campaign to augment the regular media coverage promoted by the organizers. Sponsorship can often generate media coverage that might otherwise not have been available.
4. Differentiating from competitors
The mere act of sponsoring an event, especially an exclusive sponsorship, is a significant way to create competitor differentiation. Your company name has the opportunity to stand out head and shoulders above the competition. This is particularly helpful if your company wants to combat a competitor with a larger ad budget. Sponsorship allows smaller companies to compete with their industry giants.
Target audiences often perceive sponsorship in a positive way. They see you as making a greater effort to support the event, often allowing more or better activities to take place as a result of your sponsorship.
5. Helping with good กCorporate Citizenก role
Another powerful sponsorship objective allows companies to be viewed as a กgood neighbor.ก To be seen supporting the community and contributing to its economic development is extremely powerful and creates enormous goodwill.
6. Enhancing business, consumer and VIP relations
Sponsorship that offers hospitality opportunities is always very attractive to companies.
Perks may include special exclusive networking settings such as VIP receptions or golf tournaments – opportunities to meet key customers and solidify business relationships.
It is important to evaluate each opportunity and look for ways it could tie into your marketing objectives.

About The Author

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: ขMeeting & Event Planning for Dummies,ข working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.

This article was posted on July 25, 2004

by Susan A. Friedmann

Who needs T.V. News, Newspapers and Radio News?

Who needs T.V. News, Newspapers and Radio News?

by: Jesse S. Somer

T.V. and radio News got you down? Online current events and News blogs make being informed a much more enjoyable experience. For many the News on television has become a trying time of the day. Focused mainly on negative events, you may have to wait through the whole program just to hear the one story you were waiting for. If you miss the 6:00 p.m. show, waiting until the late night segment can be a real drag, especially if you’ve got a lot to do, or have to wake up early the next morning.

My friends, there is an answer to this problem: News blogs or online current events. You can find all of your favorite broadcasters (E.g.: CNN, BBC) on the Internet, getting uptodate information at any time of the day or night. You can even read personal journal entries written by multiple correspondents out in the field reporting on several different stories down to the current minute. Instead of hearing all News from one voice (often an irritating one), now you can read different human opinions straight from the scene of interest.

Often News online has a section called ขthemesข which allows the reader to only hear about the specific areas that interest them. No more waiting through several wars to get to the positive story about the current medical breakthrough that could mean a cure for disease, or the technological idea that might mean the end to extreme pollution levels. Like a newspaper, you can go straight to the ขjobsข theme and search through all the current employment vacancies available. If you are obsessed with the negative, themes such as ขDisaster and Tragedyข and ขCrime and Punishment are still readily accessible.

As the News is now on the Internet it has also become an interactive experience in numerous ways. First of all now you can send News stories straight to the News companies yourself! If the story is deemed worthwhile and verifiable, you may even be published. This is also the case with photographers who have pictures of important events. It really means anyone can become a part of the action as a freelance consultant. Some News online have ขwitnessข sections where you can tell your story if you happen to have been in the right place at the right time. This option means that we can hear many different views on contentious issues giving a wider perspective to the ‘big picture’.

Some News sites also have interactive sites within. For example, on the BBC News Blog there is a learning site (BBCi Learning) that involves interactive activities and over half a million pages of factual information and resources available for children, adolescents, and adults. There are competitions and all sorts of games to help educate people in any and every area of interest imaginable.

Another great aspect of these online News sites is the ability to access archival information. You can watch video and listen to audio recordings of famous historical stories right on the computer. If the day is Feb.3, you can read articles from Feb.3’s from fifty years ago. Looking up any date and year recorded is as easy as pushing a few buttons.

Some services have subscriptions where instead of looking up the website, the News you want is sent straight to your email. Being in the know, and being in the now, has never been such an objective, enjoyable, and simplistic experience as in the 21st century. Partaking in a new perspective on life is what online current events and News Blogs are all about.

About The Author

Jesse S. Somer

M6.Net

http://www.m6.net

Jesse S. Somer is a human hoping to help other novices like him see the magic of the world of the Internet.

This article was posted on September 09, 2004

by Jesse S. Somer

Profiting With Blogs

Profiting With Blogs

by: Roger C. Parker

How to Profit From a Blog

Blogs permit you to quickly and easily communicate with your market at very low cost. A blog is a low cost tool that permits you to add, remove, and update online content without knowing anything about web programming or html.

Blogs complement, rather than replace, your website, email, and OnePage Newsletter. You can use your blog to promote your other communications, and viceversa.

Easy, fast, and cheap

Blogs are easy to update because you enter information in forms. These are automatically formatted as you upload them, saving time and effort.

Since blogs are easy to update and new information immediately appears, you don’t have to wait until your next email or newsletter to update information or announce new website content.

Hosting for blogs is often free, or you can pay less than $15.00 a month for multiple blogs from a top provider.

Characteristics

A blog consists of numerous, short posts—or miniarticles—each containing as few as two or three sentences. Each post focuses on a single idea.

Links are an important part of blogs. Links permit readers to quickly access other locations for more information.

Blogs are interactive; most encourage readers to submit comments or alternate viewpoints on each post.

Readers can subscribe to RSS—Real Simple Syndication—which notifies them each time you post new information.

Tips for developing content

Blogs permit you to promote your expertise by relating it to current events and trends. This provides you with an opportunity to promote your knowledge of your field without ขbragging.ข

Other ways to profit from blogs include:

Drive web site traffic. Use blogs to point to updated web content. Otherwise, new content might only be seen by firsttime visitors attracted by search engine marketing and optimization.

Promote existing content. Blogs permit you to comment on current events from the perspective of previous books, newsletters, or website content. This breathes new life into existing content.

Promote upcoming events. Blogs make it easy for those who don’t know html to easily update their event calender.

Frequent, nonintrusive updates. Blogs avoid many of the problems associated with email, such as filled inboxes and spam filters. Blogs make it possible to keep in touch without wearing out your welcome.

Learn from your market. Blogs invite reader comments. These permit you to ขtestmarketข new products or find out what your market thinks about current products and services.

Getting started

The easiest way to get started is to visit www.blogger.com or www.typepad.com. Both contain a simple ข3 steps to successข process that helps you publish your first blog within five or ten minutes after you arrive at either site.

Costs are surprisingly inexpensive. Blogger, a part of www.google.com, is a free service. Typepad is free for the first 30 days, less than $15.00 a month thereafter. Best of all, you usually don’t have to pay a penny for design or production costs. Both Blogger and Typepad offer dozens of templates, which you can customize by changing colors, layout, or type.

What about content?

Start by taking an inventory of currently available newsletters, special reports, and web site content. Look for content you can use to create an information archive blog, like www.rcpmarketing.info.

Can you extract tips from previous content, so you can create a tips blog, like www.rcpdesign.info or www.rcpwebblog.info? If you often speak at events, conduct workshops, or host teleseminars, create a calendar blog like www.rcpevents.info.

Why not create a commentary blog focusing on an single aspect of your expertise, like www.rcpnewsletters.info, or a book review blog?

Because they are so easy and inexpensive, you may want to consider multiple blogs for different markets you serve—or want to serve.

About The Author

Roger C. Parker knows the secrets to promoting your business one page at a time. Let Roger help you create and promote your blog. Visit www.OnePageNewsletters.com for your three free reports.

This article was posted on March 18

by Roger C. Parker

The Four Seasons of Publicity Building an AllYe

The Four Seasons of Publicity Building an AllYear Publicity Machine

by: Bill Stoller

If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’ll put out a release when she’s on board, etc.

For hardcore publicity insiders, though, there’s a rhythm to generating coverage, based upon the natural ebb and flow of the seasons. Such an approach can help you score publicity throughout the year, and will help keep your eye on the ball from January through December.

Essentially, a yearlong approach consists of two strategies:

Timing your existing stories (new product introductions, oddball promotions, business page features, etc.) to fit the needs of the media during particular times of the year.

Crafting new stories to take advantage of events, holidays and seasonal activities.

Before we run through the four seasons of publicity, a few words about lead time. In this age of immediacy (only a few seconds separate a Matt Drudge or a CNN from writing a story and putting it before millions), it’s easy to forget that, for many print publications and TV shows, it can be weeks and sometimes months before a completed story sees the light of day.

The phrase lead time simply refers to the amount of time needed for a journalist to complete a story for a particular issue of a magazine or episode of a TV news program. For example, a freelancer for an entertainment magazine may need to turn in a story on Christmas movies by September 15. That’s a lead time of three months, time needed for the editor to review and change the piece, the issue to be typeset and printed and distributors to place the issues on newsstands before December. Lead time can range from a day (for hard news pieces in newspapers) to a few days (newspaper features) to a few weeks (weekly magazines) to many months.

The longest leads are the domain of กwomen’s booksก like Good Housekeeping and Better Homes & Gardens. These publications often have a lead time of up to six months, which means they need information for their Christmas issues as early as May!

Here’s a tip to help you discover the lead time of a particular publication you’re targeting: call the advertising department of the publication and request a media kit. Since advertisers need to know when their ads must be submitted, each issue’s lead time is clearly stated in the media kit.

Factor the lead time into your planning as you look over the following sections. If you have a great story idea for Rolling Stone’s summer issues, you need to be on the ball well before Memorial Day.

The Four Seasons of Publicity:

First Quarter: January March

What the Media’s Covering: Early in the year, the media is looking ahead. It’s a great time to pitch trend stories, marketplace predictions, previews of things to expect in the year ahead, etc. If a new President is being inaugurated, you’ll see lots of กWill the new administration be good for the (textile/film/cattle ranching/Internet/…or any other) industry?ก types of pieces. This is a good time to have something provocative, or even controversial, to say about your industry.

The media also likes this time of year to run กget your personal house in orderก sorts of pieces. Tax planning, home organizing, weight loss, etc. Anything that’s geared toward helping people keep their New Year’s resolutions can work here.

Key Dates and Events: Can you come up with a story angle to tie your business into an event that typically generates lots of coverage? Put on your thinking cap I bet you can! Here are some key events during the First Quarter: Super Bowl, NCAA Tournament, Easter, The Academy Awards.

Second Quarter: April June

What the Media’s Covering: An กanything goesก time of year. With no major holidays or huge events, April is a good time to try some of your general stories (business features, new product stuff, etc.) Light, fun stories work here, as a sense of กspring feverก takes hold of newsrooms (journalists are human, you know. They’re just as happy winter is over as you are and it’s often reflected in the kind of stories they choose to run.). As May rolls around, thoughts turn to summer. Now they’re looking for summer vacation pieces, outdoor toys and gadgets, stories about safety (whether automotive or recreational), leisure activities, things to do for kids and so on.

Key Dates and Events: Baseball opening day, tax day (April 15), spring gardening season, Memorial Day, end of school, summer vacation.

Third Quarter: July September

What the Media’s Covering: The dog days of summer are when smart publicity seekers really make hay. Folks at PR firms are on vacation, marketing budgets are being conserved for the holidays and reporters are suddenly accessible and open to all sorts of things. Get to work here, with creative, fun angles. Entertainmentthemed pieces do well in the summer, anything with celebrities works, lighter business stories, new products, trend pieces, technology news, back to school educationthemed articles, you name it. Reporters are about to get deluged once again come September, so use this window of opportunity wisely.

Key Dates and Events: July 4th, summer movies, summer travel, back to school.

Fourth Quarter: October December

What the Media’s Covering: The busiest time of the media calendar, the Fourth Quarter is when the business media turns serious and the lifestyle media thinks Holidays, Holidays, Holidays. Business angles need to be hard news. Fluffy trend pieces won’t cut it, as business editors begin to take stock of the state of the economy and the market. It’s a tough time to put out a new product release. For the nonbusiness media, think Christmas. Christmas travel, Christmas gifts, Christmas cooking, whatever. If you have a product or service that can be given as a holiday gift, get on the stick early.

Nail down lead times for the publications you’re targeting, call to find out who’s handling the holiday gift review article and get your product in the right person’s hands in plenty of time along with a pitch letter or release that makes a strong case about how what a novel, unusual or essential gift your product makes. After Christmas, you have a brief window for กBest of the Yearก, กWorst of the Yearก and กYear in Reviewก pieces. Be creative the media loves these things.

Key Dates and Events: Labor Day, World Series, Thanksgiving, Hanukkah, Christmas, New Year’s Eve.

# # #

About The Author

Bill Stoller, the กPublicity Insiderก, has spent two decades as one of Americaกs top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter for PRHungry Businesses http://www.PublicityInsider.com/freepub.asp , heกs sharing for the very first time his secrets of scoring big publicity. For free articles, killer publicity tips and much, much more, visit Billกs exclusive new site: http://www.publicityInsider.com

[email protected]

This article was posted on February 10, 2004

by Bill Stoller

How To Choose Keywords Before they Skyrocket in Po

How To Choose Keywords Before they Skyrocket in Popularity

by: John Alexander

Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by todayกs highly competitive standards is just not good enough. So how is it possible to select a powerful trafficpulling phrase in this fashion without researching it in real time? Better yet, is it possible to choose such a phrase and get positioned before it becomes popular?
Well of course it requires some research, but in a slightly different way. Every single day, we have a world of information that happens all around us. With all of the focus on the Internet these days, we need to also consider giving our attention to other medias as well. We have television programs, we have the news and the radio which all bring us current and upcoming events. With the news itself, there are often many ideas that can help the SEO to really think and plan ahead for some truly unique optimization strategies. I am talking about the potential of developing part of your client strategy around an upcoming newsworthy event. Of course it needs to be relevant and useful to the target audience. It also needs to genuinely ‘relateก.
If at first, it does not sound that exciting, letกs think about it and give you an example.
Here is a simple example.
If I were promoting a video store online right now, one of the things that I might be doing would, would be to optimize a page for the single search phrase กJohnny Eck.ก Perhaps an information or a tribute page would work.
But wait….Who was Johnny Eck, you ask?
A way back in 1932, there was a movie by Todd Browning called กFreaksก starring a man named Johnny Eck. The film กFreaksก was about the fictionalized lives of physically and mentally challenged people who, in them days, were exploited in what were commonly called กfreak showsก. Johnny Eck just so happen to be born into this world without the lower half of his body and was just one of the กmain actorsก exploited in this rather unusual film which marked the end of Todd Browningกs career as a Director.
Although you may have never heard of Johnny Eck, in over 60 years you can count on the fact that everyone will soon know who he is. The film กFreaksก (1932) already has a tremendous cult film following around the world.
So why optimize a page for a film which is over 70 years old?
What many people may not be aware of, is that a brand new movie based on the lives of Johnny Eckhardt is currently being produced. The new movie has a big budget, good script, and you can be certain that many, many people are going to plan to see this film on itกs release. Thereกs no way to predict for certain, but itกll probably be quite a blockbuster.
Simple Strategy: Optimize well and relate to the audience
As part of the strategy, you could prepare this optimized page offering to sell the old movie, which is now available on video. On the same page, I would talk about the film. I would write about my remembrances of seeing it for the very first time. As strange as the film is, it makes quite a statement about the how so called กnormal lookingก people can be very cruel.
You could talk about the film, review it. Talk about how it made you feel. Really try to relate to the audience. In creating the content, you would write for voice, just like you were talking to an old friend. At the same time, offer some trivia or anecdotes about how the film was made. I would prepare the page and get it ranked firstly for the phrase กJohnny Eckก and perhaps secondly around the name of the old film.
The Traffic Payoff:
Usually when a new กbig nameก movie is released, there is always a tremendous flurry of activity on the Internet by movie goers who enjoy looking up information about it. When they start searching for info on the new film and your pages come up in the top ten, theyกll also be reminded about the old film and quite possibly want to purchase it. In this type of promotion, don’t take the page down after the movie comes out because you may get double waves of heavy traffic. Actually, if you’re lucky the whole routine is going to happen all over again when itกs released on video usually six to eight months later. Might there be a third wave when it finally makes it to DVD?
Fine Tune Your Thinking:
Think along these lines, now ask yourself if there may be value to optimizing a page around other big events that are definitely scheduled to happen. The use of a new movie release is only one idea, amongst hundreds of others. If you practice thinking this way, you can develop strategies for retail, professional clients or even businesstobusiness Web sites. Newsworthy events happen all the time.

Do you think ‘the Olympicsก might benefit a sporting goods store which offers an overview of the various participants.
Do you think that a scheduled tour of a famous rock group might influence traffic to a music site offering a contest for free tickets?
How might that upcoming childrenกs film influence traffic to a toy store?

These are only a few quick examples but learn to think laterally about news events. Take full advantage of the media in its entirety to bring maximum benefit to your clients. Itกs just a matter of paying close attention to those big scheduled events and creatively examining how these might benefit a your strategy.
In the scenario I explained above, it would be ideal for a video store who is selling old classic films to (if they have any films available starring Johnny Eck) to take advantage of the public interest that might be generated by a new movie.
By the time the film is released, (assuming it is created at all) I expect there will be a flurry of interest about this actorกs life and any old films he may have appeared in.

About The Author

John Alexander is the CoDirector of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2day beginner, 3day advanced, and 5day allinclusive กhands onก search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he’s a member of Wordtracker’s official question support team.

[email protected]

This article was posted on July 28, 2004

by John Alexander

Establish Better Public Relations With Event Publi

Establish Better Public Relations With Event Publishing

by: Bobby Handzhiev

Making your web based business transparent gains your cusotmers confidience.

Many business owners think they should keep their company activity far away from the competitorกs eyes. They are hiding the company events from the outside world thinking that thus they will protect themselves from something. This is a big mistake. Tell everyone what you are doing. Tell everyone that your company is alive. Publish your events, plans, parties and new product releases on your website and you will tell everyone : กwe are here, we are growing, working and living with you and we do not hide anythingก.

Still not sure? I will give you seven reasons to publish your company events on your website:

1. Transparency

By publishing your events you let your real and potential customers know what is really happening in your company. They know that your company is vital and what exactly it is doing. You can’t imagine how important is this in the web there is nothing worst than a website which looks like frozen and one can wonder if it still works or not. Events publishing not only shows that there had been some activity on the site it shows that there WILL be activity in the future.

2. Trust

Scheduling your events tells the customes that you are well organized company with well structured organization and goals. It shows them that you will be here after a week, a month or year. It helps them trust your words, your legitimacy and legality. The web suffers because of so much fraud these days use event scheduling to show that your company is not fraudient.

3. Interest

Showing your future plans gains interest. When your visitors see your appointments and plans for the month, they are interested to see that for the following month. They want to know more about you and your business. They want to call you, to work from you and to buy from you.

4. Search engine optimization

The search engines love dynamic content. Google will place your site higher in the search results when it has often chaning content. Blogs, forums and schedulers are perfect sources of fresh and keyword rich content. You don’t need to write long articles or news just fill your calendar and get ranked better.

5. Organization

Event scheduling will help you to arrange your deals better. If you are a company you will make your plans known by your employees and collegues. You don’t wont more forgotten appointments, missed parties or projects over the schedule.

6. Returning users

The event scheduler will make your web site visitors coming to your site again and again. They will want to see what is new, they will want to see if their request is being scheduled and when. You can use your web based calendar to ensure them that you won’t forget about their needs

7. Requests for quotes

Link your empty event scheduler to your ‘request for quoteก page. Put links on the free dates saying กcome and visit usก. You will get request for quotes depending on your business. Its up to you if you will turn them into sales.

How to schedule events?

It is easy. Get some web based calendar scripts and start publishing your events. Write shortly. Do not disclose personal details. Use colors. Do not schedule too many events in one day. Be honest. Do not miss events! Keep the history. Write attractive. That is it.

About The Author

Bobby Handzhiev

http://calendarscripts.info

This article was posted on April 12

by Bobby Handzhiev