How To Write Email Messages For Phenomenal Result

How To Write Email Messages For Phenomenal Results

by: Ewen Chia

Would you be interested in getting 10 times better results from your current email marketing campaigns?
While the above is a hypothetical figure, it sure got your attention didn’t it…
Though most successful marketers use email marketing as an incomegenerator, only the ultra successful are truly maximizing their profits with it.
What sets them apart? And more importantly, how can you create profitpulling solo emails that put thousands more into your bank account fast?
It’s no rocket science. You’ve basically got to get your readers excited and give them a reason to respond quickly.
There IS a simple formula to achieve this. It’s nothing revolutionary, in fact it’s…
..the same darn formula for writing good copy!
Look, if you want to experience increased sales from all your email promotions, start writing your solos based on the ageold formula known as…
..AIDA!
The basics of copywriting must be applied anywhere words are used to gather responses, especially in your emails.
Here’s a quick look at how you can structure your messages using AIDA as a guide:
1. A Attention
Create subject lines that get your emails opened. Think of this as the headline of your ad as any good copywriter would tell you.
Grab the attention of your rea.ders by using curosity, fear, happiness etc.
An example : ขHave you heard about…ข
Heard about what? They’ll want to find out…
Extend such attentiongrabbers to the first sentence or paragraph of your message body to encourage further reading…
2. I Interest
Once you’ve got their attention, it’s time to get them interested in your message.
An easy way to do this is to simply highlight or ‘create a problem’ they may be experiencing. This puts them on alert and peaks their interest.
For instance, you could highlight the pains of how getting hundreds of spams daily could affect their business, and how there’re no good solutions in sight…
3. D Desire
The ‘desire’ section of your message is where you introduce your proposed ‘solution’ to the problem stated.
Fact is, people need solutions to problems. To be an ultrasuccessful email marketer, your job is simply to give them what they want!
4. A Action
Getting your rea.ders to take positive action, to act on your message, is probably the most important part of your entire campaign.
But a high response rate is only possible if you’ve created the flow of Attention, Interest and Desire successfully.
To encourage immediate action, you should tie a specific deadline or give ‘scarcity’ to the solution you’re offering. For example, a 40% discount for the next 2 days only. Let them know that if they miss this dea.dline, the discount would end and they would have to pay a higher price for the same solution.
Hereกs another tip to squeeze more mileage from all your email promotions: http://tinyurl.com/2soof
Use the AIDA formula today in all your email campaigns, you’ll love the phenomenal results and extra profits from doing so!
Copyright 2004 Ewen Chia

About The Author

Ewen Chia is a successful information publisher and Internet marketer who spits out marketing secrets with fiery passion! Learn how you can instantly get more traffic, sales and increase your profits by visting his various websites here:

http://www.MarketingMakeMoney.com

http://www.InstantMarketingSecrets.com

http://www.MarketingEbookReview.com

This article was posted on May 16, 2004

by Ewen Chia

The Magic Of Exponential Business Growth

The Magic Of Exponential Business Growth

by: Ewen Chia

Is there a กmagicalก way to exponentially grow your business?

Itกs about the timeless business principle known as ‘reinvestmentก.

Look, one of the most exciting times for any new business is the time when effort begins to pay off. Finally, the sales are coming in and you have profit to show for all your hard work. It is very tempting during this time to splurge those profits…

But youกve to resist this urge and stop!

You do deserve a reward. You deserve the greatest reward of all: a highly profitable, growing and thriving business with LONGTERM stability. You deserve to take your business from where it is to where you dream it to be.

Again, one quick and easy way to close that gap between reality and desire is simply by reinvesting a potion of your profits back into your business.

Itกs the same for any business offline, and itกll be the same for any successful business online.

Letกs look at why this is so.

Every business requires a minimum budget to get off the ground. Likewise, every business requires an expanded budget in order to grow and increase profitability. Remember that your budget covers more than กoperating expensesก and advertising. It is also there to cover the purchase of new software, fund new projects or your continuing education.

Keeping this in mind, what are some areas you can reinvest in:

* Increased Reach and Exposure

When you begin with a small budget, your advertising options are naturally somewhat limited. Once you have the money to reinvest you can begin testing new channels to deliver your message. This may mean placing an ad in an ezine you couldn’t afford to before, or even taking your efforts offline to print and radio advertising.

* Expanded Tactics and Improved Testing

You have the opportunity to try out new approaches. You also have the opportunity to increase your current ad spend in existing campaigns and test the results. This is critical especially in pay per click advertising. For example, your minimum daily budget for a Google Adwords campaign affects the number of times your ad is seen and clicked on. A simple increase in your daily budget may turn a mediocre campaign into a winner.

* Rapid Growth Through Efficiency

There are any number of tools you can invest in to improve how you organize your business, how you manage customer service and even how much tracking of sales and traffic you can accomplish.

Anything which shortens the time you spend on the detail work of your business means more time to focus on the activities which improve your bottom line.

* Improved Products

You must constantly strive to create new products and improve on existing ones in order to remain competitive. Perhaps your first product didn’t quite fit your vision? Perhaps your web page could use a tune up? You can reinvest in improved graphics, improved design and other multimedia enhancements. This not only makes your product more attractive, it also increases its value and what you can charge for it.

The principle of business reinvestment is really about profitable growth through momentum and careful planning.

A business is very much like a seedling you want to grow into a tree. It requires air, sunlight, water and food. You tend to it and nurture, even when the immediate benefits aren’t obvious.

This is because you know the tree WILL one day bear fruit all year round.

When you tend to your business with the same care, every cent you invest will return to you tenfold and bear profit for years to come.

If youกve been doing this, great…

If not, maybe itกs something to think about, starting right now.

Copyright 2004 Ewen Chia

About The Author

Ewen Chia is the CEO of Instant Marketing Secrets Inc, delivering realtime uncensored marketing content to help marketers skyrocket their traffic, sales and profits. Sign up for more profitpulling marketing letters, tips and strategies instantly here:

http://www.InstantMarketingSecrets.com

This article was posted on October 10, 2004

by Ewen Chia

What Is YOUR Excuse For Failing?

What Is YOUR Excuse For Failing?

by: Ewen Chia

Would you intentionally set out to fail?

Itกs hard to believe anyone would, but sometimes we do sabotage ourselves by not wanting to succeed in the first place.

Yes you heard me right, some of us actually think hard of reasons to justify why success isn’t an option we can accept.

And when enough of these reasons surface, we actually program our minds to intentionally fail, justifying these reasons.

I would call these reasons illogical excuses.

The question is simply: ขDo you want to succeed?ข

When we think positively, we tend to kill inertia and move forward with great motivation, aiming for positive results.

Though there’re bound to be setbacks, the experiences learned WILL result in future successes. Don’t end up regretting กif only…ก in your older years, a better phrase would be กat least I triedก.

Starting an online business is unfortunately not as easy as some gurus would have you believe. They’re interested in selling you their packaged solutions of course.

Look, online success is definitely achievable, but youกve to be generous in your positive thinking, effort and maintain a correct successdriven mindset.

I didn’t make money online overnight. It took me almost 3 years of studies, mistakes and good oldfashion action to achieve some level of success.

Look where it got me: http://resalerightssecrets.com/cb.JPG

Itกs not a big deal considering how much more others are making. While the above is a screenshot of a good day, $100$200 on average per day is normal: http://resalerightssecrets.com/cb1.JPG

Now this is important: do I show you these to boast? Hell no, like I said it took three years of sleepless nights, and Iกm STILL learning.

But it goes to show that money CAN be ma.de online, and you can do it much faster and better than I did…as long as you get those excuses out of the way!

What do you need to start then?

1. Motivation, Belief And Commitment

The first thing is frankly a change of mindset. Itกs hard to do anything well without motivation, belief and commitment.

Itกs a catch22 situation when things don’t go your way, but a refusal to fail can be a very strong motivator. This will cause you to take ACTION, which is perhaps the most critical factor to success.

Thousands of ordinary people are testament to this fact, a more recent case being William Hung. This guy who acted the fool on American Idol 2 believed in his dreams enough to act…and in doing so he achieved his objective of being famous.

Yes success can become inevitable when you are committed to taking action and achieving results.

2. A Proven System and Mentor

The next crucial element to internet success, and one which many marketers miss, is that of having a proven guide or system to follow.

Having a correct system to guide you is so important that it can reduce at least 60% of mistakes, wasted time and unnecessary heartaches you would otherwise have. Think of it as a shortcut if you would.

But do follow the right system for goodness sake.

Find a mentor who has proven himself beyond a reasonable doubt. Focus at least 50% of your education on this กanchorก mentor while you still learn from others.

A good example of such a mentor with the proven system in place would be someone like Marlon Sanders who I really respect too: http://marketingebookreview.com/dashboard.htm

3. Investing In Yourself

Contrary to popular belief, you need to learn and continue to learn everyday. The good news is you can easily get all the education you need if you look hard enough.

Itกs never easy starting out so avoid buying everything that seems to promise the moon. Youกd be burned out before reaching your goals.

Start your education from resources that are f.reely available, for instance the above example of anchor mentors. Or try the search engines, forums, articles, ebooks and reports…the list is almost endless.

Hope you found this article even remotely useful, and before I forget, what I meant to ask you today was…

What is your excuse for failing?

Copyright 2004 Ewen Chia

Ewen Chia is the editor of กWeb Marketing Exposedก: A powerful ezine revealing shockingly simple secrets YOU can use to get massive traffic, subscribers and sales Quickly And Easily! Subscribe now and also receive his new ebook กAutopilot Traffic Streamsก worth $37 absolutely f.ree:

http://ultimatetools.net/t.cgi?9

About The Author

Ewen is the editor of กWeb Marketing Exposedก which reveals specific techniques you can use to get more traffic, subscribers and sales to your websites quickly and easily!

This article was posted on March 03, 2004

by Ewen Chia

3 Critical Questions To Answer If You Want To Make

3 Critical Questions To Answer If You Want To Make A Full Time Income Online

by: Ewen Chia

If you came online looking to establish a real business, then itกs possible you got sidetracked and confused along the way to success.

This is because there are just too much hype and false information being preached about making money on the internet these days.

Fact is itกll be highly unlikely you can make thousands in your first month online from base zero. It took me 3 years of hard work and กmerrygoroundก rides before I finally กcracked the codeก.

Overnight riches will not happen, period.

What you can do though to effectively กshortcutก and accelerate the process is to follow a tried and tested plan…and working on that plan until you get results.

This will focus your efforts in the right direction from the start, without waste of unneccesary time and resources.

Now, most profitable businesses become pกrofitable because they have their foundations built firmly upon sound marketing principles that work.

You can tap on these proven principles today no matter where you are in your business.

Through the years and thousands of pages of information, what I discovered was this…

Success in any business can be heightened dramatically when you create that business upon the needs of the market it serves.

Here are 3 critical marketing questions to ponder upon if you’re looking to make a full time income online:

Question #1: Are You Targeting HUNGRY Markets With The Money To Spend?

Itกs NOT enough to blindly pick a market and bank on it. If you want to make any money at all, you need to go WHERE the money is.

The niche market you choose should consist of people who already want what you can offer. More importantly, they should have the necessary disposable income.

Hereกs an example: while the employment niche is huge, itกs mainly made up of employment seekers with little ready funds to spend on กunnecessaryก purchases.

Youกll do much better by targeting a กlifestyleก niche like sports, hobbies, entertainment or health.

When you search for keywords using a tool like the Keyword Selector Tool from Overture, qualify your markets by using trigger words like กfindก, กbuyก, กlearnก etc. This will give you a good indication of their demands and spending powers.

Question #2: Are You Selling What The Market Wants To Buy?

Look, it doesn’t mean hoots if you have the BEST products in the world when no body is interested in them.

A crazy example: you can create a oneofakind กpet cameraก reserved only for taking pictures of your pets…but will this sell well when you can just use a normal camera? Guess not.

Once youกve identified certain profitable niche markets, start surveying and researching the types of products that sell like hotcakes in these markets.

An easy way to do this is to identify and study EXISTING hot sellers. For instance, look at the ClickBank market place if you’re selling digital products. Or look at the Yahoo shopping network and eBay for tangible goods.

You can then create your own products to tap into these existing pools of red hot customers. Creating them is a simple matter in itself once you get the hang of it.

A few ways to do so include hiring ghostwriters; repackaging resale rights; conducting interviews or using Camtasia to create quick multimedia tutorials. Or you can use ‘ready contentก in the form of private labeled products. Just edit where needed, put your name on it and bang your own instant product.

Remember, find out what people want to bกuy *first* before attempting to sell anything to them.

Question #3: Are You Building Your Databases?

The real money is in the list and this holds true for any business whether online or offline.

Capture, follow up with and backend your visitors for perpetual profits. Create quality content and develop winwin relationships.

Attach lifetime values to your visitors and nuture them into future customers even if they leave your site without purchasing the first time. This is because youกll lose them forever if you do not do so.

Apply these critical questions to your businesses and youกll acquire the midas touch to turn every venture into gold.

Once youกve mastered the process, duplicate the system across different niches and subniches. In this way, you will be able to create many different automated cash streams and generate yourself the income and lifestyle you desire.

Hereกs a powerful resource by the way. You can potentially build an empire in this hot niche with the 3question system revealed here.

And with almost all the work done for you, itกs possible to kick start your business with it in the next 24 hours:

http://myuam.com/x.cgi?id=6&a=t&tid=50

Copyright 2005 Ewen Chia

About The Author

Ewen Chia

Master The Art And Science Of Making Money Online With Ewen Chia here:

http://www.InstantMarketingSecrets.com

The Power Affiliate Diaries Blog:

http://www.EwenChia.com

This article was posted on February 13

by Ewen Chia