Top 10 Reasons to Use a Blog to Publish Your Ezine

Top 10 Reasons to Use a Blog to Publish Your Ezine

by: Denise Wakeman

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.

1. A blog is web based so you can update and post new articles anywhere, anytime. Itกs a dynamic medium that can be updated on a momentกs notice.

2. Subscribers can subscribe to your RSS (Really Simple Syndication) feed and have your content delivered straight to their desktop. This delivery system bypasses spam filters and readers get exactly the content they want.

3. No web site to mess with. Itกs very inexpensive way to set up a web presence for your ezine. There are several sites where you can set up a free blog and others are very reasonably priced for the massive exposure you can get.

4. You can set up links for ads and your affiliate programs in side columns so you don’t have to include them in your ezine format.

5. You can set up a subscription form and send emails to your subscribers when new content is added.

6. Blogs link to other blogs which helps you create a viral marketing system and increases your exposure in search engines. Search engines LOVE text based, fresh content that is highly focused (key word rich).

7. You can use your ezine blog to become a trusted expert for your subscribers, by filtering content for them so they don’t have to visit hundreds of web sites.

8. You have an instant archive of all your articles. When you post an article, a new page and permalink is created. People can share that link with others and be sent directly to the article being referenced.

9. Readers can comment on your articles, which creates rapport and trust between you and your subscriber. Comments also add rich content to your site and again, helps your ranking in the search engines.

10. The bottom line is this: using a blog can help you attract more visitors who become subscribers and then eventually become clients.

For an ezine publisher, a blog compliments and can significantly ease the delivery of your ezine content. Essentially, like any web site, you have to promote it and encourage people to add your site to their RSS feed (thatกs another subject) or subscribe for updates through a subscription form. Thatกs why I put a subscribe form on my site – subscribers and get updates in anyway they want. You still need to submit to search engines and directories to drive traffic. If you already have an ezine subscriber database, my advice would be to post everything on the blog and then send a weekly email, or whatever your normal publishing schedule is, informing your subscribers when new content is posted.

Marketing is done in a conversational way and via the links on your blog. Announcements can be posted on the blog and to oneกs list. I see the blog and ezine database as complimentary…working together to increase your exposure and make it easier for people to get your information and build relationships.

About The Author

Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to the next level. Denise has nearly 20 years experience in small business administration and management. She has specific experience in leveraging Internet marketing systems to create awareness, build customer loyalty and increase the bottom line. Visit Deniseกs blog at http://www.biztipsblog.com to get tips and tactics for taking your business to the next level.

Denise@NextLevelPartnership.com

This article was posted on November 07, 2004

by Denise Wakeman

I Want to Do an Ezine! Part 1

I Want to Do an Ezine! Part 1

by: Terri Seymour

I have been getting numerous emails lately from people who want to start publishing an ezine, but really don’t know where to start. So, I am going to write this series of articles from start to finish in the hopes of helping some of my associates get started with their own ezine! Please feel free to email me if you have questions about anything stated in these articles.

First of all, what is an ezine? An ezine is simply an electronic magazine or newsletter sent out periodically to a list of Opt In subscribers. Opt In means they have voluntarily signedup to receive your ezine and were not added to the list without their knowledge or permission.

This is one of the reasons an ezine is so valuable to your business. Your subscribers have given their consent to receive announcements, promotions, ads, recommendations, etc. from you!

BUT, let me stress this, you must treat your subscribers with respect, provide valuable and helpful content and be there for them when they want or need you. You do not want to USE them as a mailing list for every ad that comes down the pike.

Ok, to get started, one thing you should do is look over a few successful ezines to get a feel of how they are done. Each publisher will add his/her own style, personality, and soul to their ezine which in turn is what makes it unique and successful.

A few ezines I would recommend are:

Rim Digest at http://www.rimdigest.com

Simple Biz Ezine at http://www.simplebizpublications.com

Ideas By Post at http://www.ideasbypost.com

and also, My Own Ezine at http://www.myownezine.com 😉

These ezines are very well written and each publisher has a very distinct style and personality to go along with the useful content.

What you want to do with your ezine is establish a trust relationship with your readers. You want them to get to know you and learn that they can trust you and your recommendations. Be there for them if they have questions, if they need advice, or support, or if they just want to talk with someone who has more experience.

Your ezine is much, much more than an advertisement for your business. It is a bond between you and your readers. Treat it as such!

Ezine publishing can be a very rewarding, fun, challenging and if done right, profitable venture!

In next weekกs article, I will be dealing with layout, design and format and also naming your new ezine.

About The Author

Terri Seymour owns and operates MyOwnEzine.com

Learn to publish and promote your own ezine. mailto:subscribe@myownezine.com

For a complete list of my articles available for reprint please email: mailto:myownezineindex@getresponse.com

ATTN: Ezine Publishers, save hours of your valuable time! http://wetrack.it/eza/af.cgi?710

ter02@newnorth.net

This article was posted on November 1, 2002

by Terri Seymour

10 Ways To Get More Of Your Visitors To Subscribe

10 Ways To Get More Of Your Visitors To Subscribe To Your Ezine

by: Ken Hill

1. Promote your ezine on the top third of your site, and on every page of your site with a subscription box that advertises your ezine.

2. Tell your visitors the benefits of subscribing to your ezine whatกs in it for them for subscribing to your ezine.

3. Provide a bonus for subscribing to your ezine. Your bonus could be a free ad, ebook, email course, software, or access to your members only site.

4. Make sample issues of your ezine available to your visitors by autoresponder.

Your sample issues will increase your subscriptions by giving your visitors a firsthand look at the valuable content to be found in your ezine, the topics you cover, your point of view, and your personality.

5. Provide an archive of all your past issues.

You could provide your visitors with a web based archive of all your past issues. This will not only help you to get more subscribers, but will also fill your site with keyword rich webpages which can help your site to rank higher in the search engines.

In addition, you can create your archive by making all of your past issues available by autoresponder if you don’t have the time to keep up a web based archive.

6. Tell your visitors that if they subscribe to your ezine that theyกll be entitled to subscriber only discounts.

This could be discounts on purchasing your products or discounts on advertising in your ezine.

7. Publish testimonials for your ezine on your site.

This will increase the number of people that subscribe to your ezine by showing them what your ezine has done for other people how it has helped them, provided them with valuable information, showed them how to promote their businesses etc.

8. Let your visitors know that you will never sell or give away their information. Have a strong privacy policy in place.

9. Tell your visitors what your next issue is going to be about. For instance what the topic of the feature article is or anything new you have planned.

10. Have a sweepstakes or contest for free advertising or products. Tell your visitors that if they subscribe to your ezine that they will be entered every month in your contest or sweepstakes.

About The Author

Article Copyright by writer, Ken Hill. Save Money With Affordable Email List Hosting! Fast, easy and cost effective email delivery to your lists. Youกll increase your sales while reducing your investment! Get your First 30 Days Free! Learn more now at: http://www.scstats.com/r.cfm?i=5343

This article was posted on March 20, 2004

by Ken Hill

SEVEN tips on Submitting Your Ezine articles to co

SEVEN tips on Submitting Your Ezine articles to content sites and Publishers.

by: Radhika Venkata

1. Make sublists from Your ezine publishers list:

If you have an ezine publishers list, seperate the list based on the topic of the ezine. Send only specific content to specific ezines. For example if you write ezine articles on self improvement, don’t send it to search engine based ezines. The more specific you choose your ezine publishers, the more chances of getting published.

2. URLs in Your ezine articles:

Always check the urls in your ezine articles. After all, one of the purposes of writing and submitting articles is to get some prospects. Right?

3. Offer กWin and Win Situationก to the publishers:

If you are promoting your product through the ezine article, offer the chance of inserting affiliate link for the publishers. Or provide any free service to them or to their subscribers.

4. Automate the process:

Use some sort of software to automate this submission. So you don’t have to go through each email address and send one by one. Autoresponder that sends Your articles to your ezine publishers at specified intervals of time:

http://www.scripts4webmasters.com/arpproadv/index.shtml

Automatic and targeted submission software:

http://www.webmasterscentral.com/cgibin/resourcelink/resource.cgi?id=4

5. Ezine publishers Instructions:

Some ezine publishers send some specific instructions like short articles, or a link back from your web site etc. Feel free to follow them to get more chances of publishing.

6. Ezine + Online publications:

Some ezine publishers send ezines to their subscribers and also they publish their ezines on their web sites as archives. Tell you what… This is a big plus point for your link popularity and also it brings you visitors all the time.

7. How many and how often to send the ezine articles:

Give a minimum of one month gap to send a second article again to a publisher. Ezine publishers receive many articles every day and following these tips increase your chances of getting published

Well formatted article

Clean subheadings for the articles

Only one article per email

Thank you note for their time

Shouldn’t be like a sales letter

Topic oriented and simple explanations

No spelling errors

No broken Urls

Radhika Venkata (c).

About The Author

Radhika Venkata

Subscribe to กiNet Marketing Ezineก which is completely focused on Internet Marketing. Receive FREE Ebooks with Resale rights!

http://www.webmasterscentral.com/subscribe.shtml

FREE Ecourse :: 30 days Solid work out to increase your online profits!

http://www.ebooksworld.com/ecourse/index.shtml

This article was posted on October 16, 2004

by Radhika Venkata

10 Sure Fire Ways To Get More Ezine Subscribers

10 Sure Fire Ways To Get More Ezine Subscribers

by: Ken Hill

1. Place testimonials for your ezine on your site.
Your testimonials will help you to increase your circulation by showing your visitors how your ezine has helped your subscribers.
2. Give your visitors the chance to see what your ezine is all about before subscribing.
For instance, you could provide an archive of your past issues on your site or you could make a sample issue available by autoresponder.
3. Write articles.
Your articles will increase your subscriptions by showing people that are unfamiliar with your ezine what kind of valuable content they can expect from you.
Promote your articles by submitting them to article directories, article announcement lists, and also to ezine publishers directly.
4. Swap articles with other ezine publishers and webmasters.
Publish other ezine publishersก articles in your ezine in exchange for those publishers running your articles in their ezines.
This can help you to successfully increase your subs by getting your articles run in targeted ezines on a regular basis.
You can also participate in ad swaps where you post other publishersก or webmasters articles on your site in exchange for them doing the same for you.
In addition, to helping you get more subscribers, these swaps can help you to keep your site updated with new content and increase your search engine rankings by increasing the number of reciprocal links you have.
5. Add bonuses for subscribing to your ezine.
Your bonuses will help you to successfully get more subscribers by giving your visitors an incentive for joining your ezine.
Increase the value your visitors place on your bonuses by adding an honest dollar amount to them, by telling your visitors the benefits they provide, or by telling your visitors how many people have already received them.
6. Swap advertising space with other ezine publishers.
Your ad swaps will give you an excellent way to increase your subscriptions at no cost. When possible, swap your ads for at least three issues in a row to maximize the number of new subscribers you get.
7. Swap ‘thank youก page ads.
Promote other related but non competing ezines on the page your new subscribers are taken to after subscribing to your ezine in exchange for those publishers doing the same for you.
This will give you a powerful way to continue to increase your subscriptions for as long as the other ezines are published.
8. Swap welcome message ads.
Like your ‘thank youก page ads, this type of swap can give you very good ongoing promotion of your ezine. The main difference is that not everyone that subscribes to your ezine will read your welcome email while all your new subscribers will be directed to your ‘thank youก page.
9. Swap recommendations with other ezine publishers.
You could recommend another publisherกs ezine within your ezine in your own words in exchange for that publisher doing the same for you.
You could also swap recommendations in your welcome message or on your ‘thank youก page.
In addition, you could run a recommended ezines section in every issue where you recommend a few or several other ezines in exchange for those publishers doing the same for you.
10. Submit your ezine to ezine announcement lists and ezine directories.
Your submissions will provide you with an easy way to start getting more new subscribers.
Getting your ezine listed in ezine directories can also help you to find more people who would like to purchase advertising in your ezine as well as more publishers who would like to do a joint venture with you.

About The Author

Article by writer, Ken Hill. Would You Like To Publish Your Own Successful Ezine? Get Affordable Email List Hosting at: http://www.netpromarketer.com/sf.html FREE 30 day trial. For more articles by Ken Hill visit: http://www.netpromarketer.com

This article was posted on July 16, 2004

by Ken Hill

Internet Marketing Idea: Publish an Ezine

Internet Marketing Idea: Publish an Ezine

by: Jack Elmy

Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea. True, it does take some work to publish a quality ezine, however the benefits you can reap in sales for your main product or service is worth the time and effort.

What makes writing and publishing an ezine such a good Internet marketing idea is that it allows you to have direct contact with your customers and readers on a continuing basis. Even if they forget to visit your site again (and let’s face it; with all of the work and family demands placed on all of us, no matter how good your site is, this is a possibility) if they are subscribed to your ezine you have a golden opportunity to remind them why your site is fantastic. Secondly, when done tastefully, it gives you a chance to earn a little extra through advertising. Finally, there are relatively few other ways you can build a relationship with your site’s visitors. And as all good salespeople know, building a good rapport with your customer is key to making the sale.

There are a few golden rules you should understand before hurrying to write your first edition, however. While you may be able to convince a visitor to sign up for an ezine when they visit your site, your job as a publisher doesn’t stop there. To get them to actually open it every time it lands their inbox and not hit the delete key, you need to develop a plan. At a minimum, keep these tips in mind in order for an ezine Internet marketing idea to be successful:

Take the time to include informative, interesting and entertaining content for your ezine. Give the reader a reason to want to read your newsletter and better yet, recommend it to others!

Reassure your readers. Always, always include a privacy statement and give them an opportunity to unsubscribe. Hopefully, if you provide relevant, original information you’ll never have to worry about this; but doing so shows you care about your reader and that you produce quality material.

Once you decide to publish an ezine, be consistent about it. If you tell your readers it’s a weekly publication, make sure it comes out weekly no matter what. Failing to abide by this rule tells your reader you’re unreliable and untrustworthy.

Finally, remember that although writing and publishing an ezine is a fantastic Internet marketing idea, it is also a chance for you to have some fun and really expand your skills. Be creative and have fun!

About The Author

Jack Elmyกs web site provides information on the basics of creating business plans that get results and will help you succeed in your business, visit: http://www.900businessplans.com

You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, so long as you leave all links in place, do not modify the content and include our resource box as listed above.

This article was posted on March 06

by Jack Elmy

How to Build Your Ezine List

How to Build Your Ezine List

by: Stacey Morris

How to Increase Your Ezine Subscriber List

Opt In

Out of respect to your mailing list, and the CANSPAM laws, only mail your ezine to those who have requested it, or optedin. Even if you have compiled a list of contacts, prospects, and clients that is 2000 strong, you can’t just start entering them on your list.

So how do you access your current list of ezine addresses?

Start With Your Friends

I’m using ขfriendsข liberally here, to mean all contacts with whom you’re on a first name basis, and who recognize you apart from your business card.

1.Send out an email announcing the launch of your ezine.

Make it simple, 2 paragraphs.

Make it lowhype. These are your friends—they don’t need a sales pitch, but they do need to know why they should join. So…

Make it benefitoriented. What’s in it for your reader? Does the ezine address specific problems of a target market? If it’s a general ขgood lifeข ezine, how is it unique? What makes it different from the thousands of other ezines like it?

Include a sample issue, or your launch issue.

Give crystalclear directions on how to sign up for future copies, and make it clear that your reader will be missing out on this great information if they don’t go to the site and sign up.

2. Develop a free report to give to all new subscribers.

The report could be a document, a short lesson series, an audio of a class or seminar you’ve given, a workbook of some kind, a top ten tips sheet, or a checklist related to your market.

Emphasize the report—not the ezine.

This report should be perceived as valuable enough to subscribe.

Make it less than ten pages. Don’t spend more than a few hours on this.

Develop a short salescopy of 23 paragraphs outlining why this report is so valuable.

3. Make it easy to sign up.

Your business card should have the address of the webpage with the ezine information.

Every page of your website should have an ezine signup box.

Develop a website page or even a website devoted just to your ezine.

Mention your ezine at every networking event you attend.

Every time you give a talk, have a signup sheet available for anyone who wants to sign up.

Use your emailSIG file to advertise your ezine, and place a link to the signup box.

4. Get your articles out there.

At the end of each article, put a blurb at the bottom giving permission to anyone to use the article, as long as they give you attribution.

Subscribe to a article distribution service that will send out your articles automatically to dozens of article databases.

Offer to exchange articles with a colleague who also has a ezine. Guest articles can be very effective.

If you belong to any discussion lists, let other forum members know that your site is a valuable resource.

Offer a free subscription to members of organizations related to your industry. The newsletter editor can place a notice of your site and ezine.

This article is not intended to address the technical issues involved in setting up an ezine. If this is a new area for you, you’re welcome to contact me for more information on resources and nextsteps. If you are able to update your own website, you may just want to sign up for a basic email distribution program (listserve) once you have over 50 subscribers. Until then, Microsoft Outlook or another email manager is the easiest way to start.

Copyright 2005 Stacey Morris

About The Author

Stacey Morris, Focus Coach

Download ก12 Steps to a Profitable Websiteก at http://www.ServiceBusinessCoaching.com

staceymorris@focuscoach.net

This article was posted on August 08

by Stacey Morris

Internet Advertising Options

Internet Advertising Options

by: Nial Robbins

Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, loosing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business.

Advertising in ezines is a popular way to promote your online business. Ezines are the magazines of the internet; they written on a particular subject and read by those interested in that subject. Therefore, ezine readers are already potential customers and advertising your site in ezines that are related to your business is almost guaranteed to help drive traffic to your site and increase sales for your product. You should be sure when advertising in ezines that you are not advertising along side competitors. Ask the ezine producer if there is a policy concerning posting competing ads. It is also a good idea to subscribe to the ezine before making a decision about whether or not to advertise in it. An ezine that runs fewer ads is a better choice than one that runs many ads. You can look at the online Directory of Ezines to find publications that are relevant to your company.

Payperclick programs are an excellent way to advertise your business without taking a risk that you have advertised in the wrong place. With payperclick, you can advertise you site and only pay for those who click the link and go to your site. Another popular payper program is the payperlead program that allows you to only pay for leads. Usually this means that you pay for only those who download a trail, fill out a form or enter a sweepstakes; whatever you choose. Lastly you can display payperclick banner ads in which your company would be allowed to place a banner on their site and you will be charged for every click that your banner receives.

OptIn email is a great way to advertise your business, however it is expensive and it can be misused very easily. Using optin emails, you would submit your sales copy to the company that will in turn email it to those on their mailing list. You should be very careful since some of the companies that advertise their mailing lists as optin email service is sometimes really SPAM. It is essential that you have a perfect and effective sales letter when using optin mailing lists. Without and effective sales copy your money and time have been wasted.

About The Author

Nial Robbins can help YOU start your own profitable business on the Internet within the next 24 hours… To learn more, visit: http://www.NDRHomeBiz.com/pips.html.

This article was posted on September 08

by Nial Robbins

Most Commonly Asked Questions About Ezine Publishi

Most Commonly Asked Questions About Ezine Publishing

by: Terri Seymour

Getting so many emails as I do about ezine publishing, I thought maybe an article covering the most asked questions would be useful to some of you who are thinking about or just starting your own ezine.

* What is an Ezine?

An ezine is simply an electronic newsletter or magazine mailed periodically to a list of optin subscribers. Optin means that these subscribers have signedup for or requested to receive your ezine.

A good ezine will contain lots of useful information and resources for the subscribers.

* Who Do I Send My Ezine To?

You obtain a list of subscribers by advertising and promoting your ezine in several ways.

Announcement lists Follow guidelines for posting and get some fr~e exposure!

http://www.smartgroups.com/groups/ListPOP

http://groups.yahoo.com/group/Announce_Your_Group

Writing Articles Definitely something you want to get into. Very powerful method of fr~e promotion!

Ad swaps Running other publishersก ads in exchange for them running yours is a great way to get a lot of fr~e ezine advertising, plus you get to make new friends as well! 😉

http://www28.brinkster.com/bluesite/swap.htm

http://ezineswap.com/

Sigtag Always add a sigtag to your email with your subscribe link and an attention grabbing headline about your ezine. Very effective!

Discussion Lists Similar to announcement lists, but get involved in the discussions as often as possible.

mailto:digitalwomensubscribe@yahoogroups.com

mailto:hbj_chatsubscribe@yahoogroups.com

Message Boards Similar to discussion groups. Establish yourself as an expert who is there to help.

http://www.mcpromotions.com/webbbs/webbbs_config.pl?#156

Joint Ventures Exchange thank you page ads with other publishers, participate in group pop under windows, swap publisher ads in your welcome letters to your subscribers. Be creative with joint ventures to dramatically increase your subscriber list!

* How Do I Mail My Ezine?

There are several ways you can mail out your ezine.

Autoresponder A favorite of many publishers because you are able to send out several followups.

http://www.getresponse.com/index/47152

Email Server When you are first starting using your email server is an easy and inexpensive way to mail our your newsletter.

Mailing List Manager After your list grows, I recommend you purchase an easy and effective mailing list manager.

http://hop.clickbank.net/?webcentral/lightning

Web Host When you buy your domain, you also get a mailserver from which you can send out your ezine. Your subscribe address would be something like:

mailto:newslettersubscribe@myowndomain.com

Yahoo and Topica, etc Fr~e mailing list managers like these are a good way to get started on a tight budget. I used Yahoogroups way back when they were onelist? and then egroups. I never had any major problems with them, but eventually wanted to take control of my own list.

* What Do I Put in My Ezine?

Lots of good resources, helpful information, a little fun, motivational stories, original or guest articles, product or affiliate program reviews, freebies, etc. You must also add your personality to your ezine. That is what makes your ezine special! Write an editorial so your readers can get to know you and can interact with you. Let your ideas flow and make your ezine interesting and unique!

* Why Should I Publish an Ezine?

Publishing an ezine is important to your business because it enables you to keep in contact with the people who are interested in your website, your product and you. You can build a solid foundation of trust and respect on which to base your business success!

Answering all questions in detail is quite impossible in one article, but I hope I have covered some of the main points that you might be curious about. If I have not answered a question you may have, feel fr~e to contact me anytime. Thank you.

About The Author

Terri Seymour owns and operates MyOwnEzine.com.

Learn to publish and promote your own ezine.

mailto:subscribe@myownezine.com

Signup for the FR~E MOE Ezine Publishing Ecourse

mailto:moeminicourse@getresponse.com

You can contact Terri at mailto:ter02@newnorth.net

This article was posted on January 21, 2003

by Terri Seymour

THREE ways You can Use the Ezines to Increase Your

THREE ways You can Use the Ezines to Increase Your Sales

by: Radhika Venkata

***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to ezine publishers

Writing ezine articles is one of the three best promotional methods that Iกd ever know. (search engines and free ebooks are other two in my experience). Ofcourse your results may be different.

Collect email addresses of ezine publishers that are willing to receive articles on certain topics.

http://www.ezinelocater.com/

http://www.webmasterscentral.com/Ezine_Directory/index.shtml

Search the database on these web sites and collect the email addresses of ezine publishers who are willing to receive your articles. If you have a mailing list manager or autoresponder software, you can import them to your software. Seperate the publishers emails based on the article topics they want to receive.

http://www.scripts4webmasters.com/arpproadv/index.shtml

You can send your article(s) to these publishers at certain interval like a month or two. DON’t forget to include a thankyou note for their time.

***2. SECOND PROMOTIONAL METHOD: Joint ventures with ezine publishers

Follow กWin and winก theory. If ezine publishers get something from the joint venture proposal sure they are gonna agree to your proposal. For example you have an affiliate program for your product, you can ask the ezine publishers to join in your affiliate program and send the advertisement to their subscribers with their affiliate link.

Or publish a free ebook with your product and relevant articles and offer it to subscribers of ezines. So ezine publishers can give away the free ebook to their subscribers (remember, ezine publishers now offering free ebooks to subscribers for signups). So you can use innovative methods to approach ezine publishers.

***3. THIRD PROMOTIONAL METHOD: Buying ezine ad space

Sometimes you sign up for an ezine, publishers offer you free ad that run in one or two issues. Or if you join an ezine coop, you will get to publish some free ads in your ezine inexchange of your free ads. Or you can buy cheap ads like $2 dollar ads. Beleive me. I experimented with all those. Not even got reasonable click through rate.

Few tips in selecting correct ezine for buying ad space: (Afterall you are spending money from your pocket. So spend sometime in researching that ezine)

=Choose the ezine carefully that related to your product.

=Subscribe to that ezine atleast few months. See how the ads are being placed.

=Check the number of subscribers, ad placements, price etc. But remember, It is the click through ratio that is important, not the number of subscribers. Ezine lists with double optin supposed to be with loyal subscribers.

=Always track your results of an advertisement. More on ad tracking http://www.webmasterscentral.com/wprofits/tracking.shtml

=Check if the ezine is published on the web simultaneously. Because some ezine publishers will send their ezines through emails and also publish them on their web sites. This will be an advantage for you as your ad will be placed on the web and will pull continuous visitors.

=Placement of ads: Top ads certainly pull more results than bottom ones.

=Writing good headline: Writing a good headline is very important to pull the reader in to the ad. No matter where the ad is placed, attractive headline always matters.

About The Author

Radhika Venkata

Subscribe to กiNet Marketing Ezineก which is completely focused on Internet Marketing. Receive FREE Ebooks with Resale rights! http://www.webmasterscentral.com/subscribe.shtml

FREE Ecourse :: 30 days Solid work out to increase your online profits! http://www.ebooksworld.com/ecourse/index.shtml

This article was posted on April 10, 2004

by Radhika Venkata

10 Great Ezine Content Tips To Increase Your Sales

10 Great Ezine Content Tips To Increase Your Sales And Readership

by: Ken Hill

1. Write articles that provide your readers with a list of tips.

Depending on the topics your ezine covers, your tips could be on customer service, autoresponders, or you could provide your subscribers with a list of tips that help them to increase their sales or market their businesses more successfully.

You could also provide your readers with a list of your top tips on a specific subject such as ‘top 7 Ways To Promote Your Websiteก or ‘top Ten Ways To Promote Your Ezine.ก

2. Write กhow toก articles.

This type of article shows your reader step by step how to reach an objective such as how to write effective ad copy, get repeat traffic, or how to write effective metatags.

3. Publish interviews.

Contact experts on the topic your ezine covers and request interviews. Most people will agree as it provides them with promotion of their businesses at no cost. Publish your interviews in article format or use the popular Q&A formula.

4. Write articles that focus on a current hot topic, trend or that are กseasonalก in nature such as how to increase sales during the holidays.

5. Provide polls for your subscribers to partake in.

Publishing polls will help you to increase the number of people that read your ezine because your subscribers will be interested in seeing the results.

Your polls can also be used to help you decide on changes in your content, publishing schedule, or to decide on new things to add to your ezine.

6. Provide your subscribers with resources related to your ezineกs topic such as places to promote their businesses, ezines, etc.,

You could add these in a recommended resources section. You could also provide a list of your favorite resources such as your top 5 books/ebooks on ezine publishing, marketing or web design with a brief description of each of your resources.

7. Publish an editorกs note at the beginning of each issue.

Use your editorกs note to increase your profit by announcing any new sales or discounts you have on your products or services.

Also use your editorกs note to increase your credibility by providing tips on the topic your ezine covers and by telling your subscribers how youกve helped your clients or customers.

8. Provide endorsements within your ezine for your products from respected experts in your field or list testimonials from your satisfied customers.

9. Add an กAsk The Editorก section.

Write out thorough, detailed answers to your subscribersก questions within this section.

This will increase your status as an expert in your field, which will lead to more sales of your products.

You can also use questions you get from your subscribers to get ideas for articles that your subscribers will enjoy and that will keep them reading your ezine.

10. At the end of each issue, tell your readers what your next issue is going to be about such as the title and description of your feature article or anything new that you have planned.

This will help you to increase your readership by getting your subscribers to look forward to your next issue.

About The Author

Article by Ken Hill. Pick up Kenกs new informative course on ezine publishing. Discover tips to successfully promoting your ezine including ways to increase your subscriptions by participating in successful joint ventures with other ezine publishers. Pick up your free course today at: mailto:ezinecourse@netpromarketer.com

This article was posted on April 22, 2004

by Ken Hill

Guaranteed Ways to Build Up Your Ezine List

Guaranteed Ways to Build Up Your Ezine List

by: Suzanne FalterBarns

Here are tips gleaned from roughly 5 years spent building up an ezine list. Iกve also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www.absolutewrite.com

1. Free Stuff. Pick genuinely useful free stuff that you know your audience wants and needs. For instance, my brand new ezine, Expert Status, attracted 600 readers in just a few weeks by offering a report, ข25 Top Self Help Literary Agentsข. The practical freebie works. Jenna Glatzer offers two free ebooks/reports to subscribers on agents who are receptive to new writers, and on writer’s markets. She notes: ขBefore I did that, my subscriber numbers were in the hundreds, not thousands.

2. Put a subscribe box on every page of the site. This has worked for both Jenna and me. Mine is parked in the left hand column of the site. Experts advise putting a simple sign up box (with freebie mentioned) in the top left hand corner, as that’s where the eye naturally travels first. A simple sign up box that requests only email address works best.

3. Ad swaps. Exchange plugs for your ezine with another website, to run in eachother’s ezines. Be sure to mention those freebies! Doing this on a regular basis with a rotating selection of web partners will keep your subscription page busy.

4. Crossregistration. I’ve found subscribers by having a plug for my ezine on the thank you page of a comparable (but not directly competitive) website. This offer is made to folks who just signed up for an ezine, and are therefore deemed ‘in the mood for more.’ Offer a swap with your site, and try not to list more than about two other ezines. Also, make a point of including only really good, reliable publications that reach your target market.

5. Give away a bonus for other sites to use, based on your ezine. A popular web marketing technique is the special one or twoday promo that offers big bonus lists when you buy a certain product on those particular days. (I cover this promo technique in more detail in my ebook/binder, Get Known Now; How to Build Your Platform as a Self Help Expert.) So collect some of your best ezine essays, pack ‘em up in a downloadable PDFbased ebook, and offer it as a bonus these sites can use in their special promos. Don’t forget juicy descriptive copy about your ezine, and a subscribe link at the end of your ebook. I’ve gotten hundreds of new readers this way, and much traffic to my site.

6. Announce ezine ‘events’ on PRweb.com and other PR sites. There’s an entire world of webbased press release distribution services out there, some of which are low cost or even free. So use them. But be sure to only plant press releases that are truly newsworthy, and thus likely to get press attention. Even if the media don’t use your words this time, they’ll hopefully file you as an expert for future use.

7. Use discussion boards or groups. These are sites frequented by gangs of people interested in the same thing. Avoid the unmoderated sites, because they’re likely to be spam targets that generate little bonafide traffic. Boards found on member sites are the best. Don’t spam the board with your subscribe message. Instead, offer some genuinely helpful info. Then sign off with a signature line that includes ezine and subscribe info. You can find some of these groups at groups.yahoo.com, topica.com, maillist.com, and listfool.com for starters.

8. Sponsor other people’s contests. Jenna Glatzer gives away products like her paid newsletter, Absolute Markets Premium Newsletter, to writers’ groups, contests, and conferences that request it, regardless of size. I’ve tried this too, to good effect. Simply run an announcement in your ezine that you’d be happy to sponsor comparable events. Ask them to provide a URL for an event description so you know it’s legit. Then offer up your gifts, and ask for a plug for your ezine and for them to talk up your dazzling freebie, as well. Jenna notes that groups she sponsors ขoften send out ads for us to their lists … just as a thank you.ข

9. Run quality content. There’s no substitute for heartfelt writing plus solid information about a subject that matters. Jenna writes: ‘The main reason our list stays so big is our ‘letter from the editor’ … Each week, I chronicle my writing life and my triumphs and failures … when an article is killed, when I’m having trouble finishing a book … And I share personal things, too, like when my grandfather died…. People write: ‘ I feel like I know you so well.’ And I think that’s why they stay on the list, even when their mailbox fills up with dozens of other writer’s newsletters.

10. Allow reprints. Allow any newsletter that wants to reprint your articles do so. I like to have an email requesting permission, so I can enter their info into a big database I use to track where I can send more articles in the future. I end each article with the line: You may reprint this article in your own ezine or website. Simply send an email requesting permission to EMAIL ADDRESS. Please be sure to include our full bio box at the end.

11. Create a survey or contest. This would be one of those newsworthy ‘ezine events’ I mentioned above in point # 6. Make it a fun, relevant question that you could really develop a good, newsy story from. I did a survey asking people what they fought with their spouse/partner/boy or girlfriend about. The results made for the kind of reading offline media enjoy running short, 100word pieces about (fillers.) I made sure to attribute the survey to my ezine, The Joy Letter, with a mention of the site’s basic URL. You can get the technology to run your own survey and collect responses at surveymonkey.com (for a fee) or bravenet.com (for free.)

I think I could actually go on and on here. The possibilities seem to be endless. If you try even half of these techniques on a regular basis, you’ll find your subscriber rates double and even triple. Here’s to building your list … the foundation that much of your traffic and success rely on.

Copyright 2004 Suzanne FalterBarns

About The Author

Suzanne FalterBarns’ website, The Self Help Salon (www.selfhelpsalon.com) offers tips and tools that help you build your platform and get known as an expert in your field. Sign up for her free ezine, Expert Status, and receive her free report, ข25 Top Self Help Literary Agents

This article was posted on September 09, 2004

by Suzanne FalterBarns