RSS FEEDS: Whither Thou Goกest?

RSS FEEDS: Whither Thou Goกest?

by: Tony Dean

I open up the กFeed Readerก every day on my laptop and cruise the กnews feedsก I กsubscribeก to. The amount of information is now overwhelming, I need to just กsubscribeก to only the กfeedsก that are of immediate interest, else I would be reading กfeedsก twenty four hours every day.

When I click on a link to find out more about a news item, I am taken to a web page with the article of news on it, also there are banner ads, advertising icons to click on, and other side news items to click to take me elsewhere.

The potential for advertising on those web pages for interested marketers is great, not withstanding the change in the news article each day on that web page. One day it might be about Amazon and the กoutageกsก they kept getting, or the next it could be a pending court case about กcybersquattingก a brand name. Whatever article is shown the advertisers get their message across. It may not be part of the advertising ploy to sell goods and services from that advert, but to กbrandก their products, or name, for future sales.

One research company predicts internet advertising revenues will rise by 19% next year, they also predict that newspaper advertising will drop considerably.

Future habits of net cruisers will be to immediately open up the กfeedsก and cruise all the latest news, in contrast to going for Google and Yahoo, inputting search terms, and then cruising only those web sites that come up. Please! Don’t laugh, most of us still do this!

If a web site has not got itกs own กnews feedก, it will not get any กeyeballsก.

Those interested in marketing to the masses should think about trying to get adverts placed on pages of those sites with a กnews feedก, with their name, or web address written prominently, for cruisers to come and visit, but the main objective is to create กbrandingก.

The usage of search engineกs for locating web sites will decline, unthinkable at the moment for most internet users, but their rss feeds directories will be the most sought after to be able to access more กfeedsก. So search engineกs will still survive, but usage habits will change.

The กbigdogsก in rss feeds update news on their กfeedsก every fifteen minutes or so, they know that to keep a captive readership that they have to update frequently, or they will lose กeyeballsก to some other service thatกs giving out more frequent news. This is critical from an advertisers point of view who wants his ads showing on web pages with updated news as frequently as possible.

I can feel the nudging elbowกs already as advertisers are trying to get the best กspotsก.

The most money to be gained from rss feeds is by the person who owns one, the advertising revenue from กspotsก on the web pages the กfeedก points to will be flooding in, and with the decline in effectiveness of newspaper advertising, the rss feeds are the only place most advertisers are going to spend their money. The younger techsavvy 1824 year oldกs don’t buy newspapers, they also don’t switch on the television as much anymore, so television advertisers are looking at rss feeds, especially the big media companies who have millions of ad dollars to spend.

Remember this, anybody, even you, can put up a rss feed.

About The Author

Tony Dean is a published author and runs a website at: http://www.ebooksales.com. He is author of the ebook:’really Simple RSSก available from his web site.

This article was posted on December 10, 2004

by Tony Dean

Do Marketers Really Need RSS?

Do Marketers Really Need RSS?

by: Rok Hrastnik

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.

Is this the correct question to ask? Let’s take a look at the bigger picture …

1. THE FORRESTER STUDY VALIDITY

The Forrester study is just one of those available and cannot be considered as the only relevant study, although it was conducted on a sample of 68,000 households.

Jupiter Research estimates RSS penetration at 12% of the American online population, while the latest report from PEW shows that 9% of the American online population has a good idea of what RSS is. An October 2004 PEW study actually estimated RSS penetration at 5%.

It is also important to understand that Forrester data does not include those that might not even be aware they are using RSS, especially through services such as My.Yahoo, which is actually the most popular RSS reader.

Also, at the same time, Forrester Vice President Henry Harteveldt says that »RSS is critical for any organization that wants to reach out to people under the age of 30«.

2. THE FUTURE GROWTH OF RSS

Regardless of the numbers we put our faith in, the future growth of RSS is without question. Microsoft just recently announced full RSS support in the next edition of their Internet Explorer browser and full RSS integration in the next edition of their operating system, the Windows Vista.

Once RSS becomes easily available to most internet users outofthebox and becomes as widely spread as bookmarks, its adoption will grow at an incredible rate. Microsoft has now made sure this in fact will happen.

Consequently, the time for marketers to not only become interested in RSS but also master it is now. Those that test and discover the best possible ways of using RSS for marketing will be ahead of their competition once everyone starts using RSS.

Furthermore, since RSS implementation can actually be free of any charge, there’s no reason not to start providing your content in RSS feeds now.

3. GOOGLE SHOWS THE WAY

Microsoft and Yahoo! aren’t the only big players to show support for RSS. Google recently launched RSS advertising as part of their Google AdSense program, giving publishers reason to start their own RSS feeds to generate direct revenues.

Those that depend on Google AdSense for part or all of their online revenues actually need to provide RSS feeds, or stand to lose some of those revenues due to their visitors switching to sites and feeds from their competitors.

Face it, today many users are already starting to request publishers provide them with RSS to subscribe to their content. This trend will only continue, with many users selecting RSS as their primary channel of receiving and reading online content.

4. THE QUESTIONABLE RELIABILITY OF EMAIL

All marketers today are experiencing email delivery problems, constantly wondering whether their messages are getting through or not. Simply put, email can no longer be relied on.

For one, offering your content via RSS as a supplement to email will help you make certain that at least a portion of your visitors, those that decide for the RSS option, will be receiving all of your content without any doubt.

Lockergnome.com decided to start pushing RSS instead of email some time ago, and as a result saw that their RSS feeds are outperforming email when it comes to clickthrough rates for about 500%. Also an interesting fact, they today have 5 times more RSS subscribers than email subscribers.

And two, for your most important content updates, RSS really is becoming a must, especially if you need to be in contact with your existing customers, partners and other key audiences. If you want to be 100% certain that your messages reach your audience, RSS is the way to go.

5. OTHER BENEFITS OF RSS

But all of the above don’t even touch all the reasons why marketers should start using RSS today …

a) RSS will help you generate additional traffic and reach new audiences. Considering the low cost of RSS implementation, this is reason enough to get started with RSS today.

b) RSS helps you to easily get your content published on other sites, thus generating you more credibility and visitors.

c) As a publisher you can use RSS to display content from other sources, thus making your site more relevant and interesting to your existing visitors.

And the list goes on and on.

RSS may not be mainstream yet, but it provides enough advantages even today to make it a mustchoice for marketers.

Copyright 2005 Rok Hrastnik

About The Author

Rok Hrastnik

Find out immediately how you can power your online business with RSS and integrate it in all of your marketing. Request the free 28page Business Case for RSS report, with easytofollow instructions, examples and advice on how to get the most out of RSS in the shortest possible time. Get the free download here: http://rssdiary.marketingstudies.net/case/index.html?src=sa15

This article was posted on August 09

by Rok Hrastnik

Benefits to RSS

Benefits to RSS

by: Sharon Housley

RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to optin to feeds that are of interest.

The big benefit to RSS is that individuals optin to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the userกs choices, removing any burden that is placed on publishers of email newsletters. Publishers no longer need to be concerned with spam, privacy policies, and age guidelines.

Publishers using RSS as a communication vehicle are able to create keywordrich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.

What Kind of Information Can be Delivered in RSS Feeds?

Blogs Feed

Many blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitors to scan blog posts for items of interest.

Article Feed

Articles are often placed into feeds to alert readers when new articles and content are available. The feed entry is typically an article summary or introduction. Readers can then ascertain if the article is of interest and read further.

Forum Feed

Many forums now have addons that allow participants to receive forum posts via RSS. The RSS feeds often will show the latest discussion topics; if users are interested they simply click to enter the forum to participate in the discussion. As the topic is updated they will see new entries in the RSS feed.

Schedule Feed

Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify the community of schedule changes or meeting agendas.

Discounts / Specials Feed

Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.

For example, this service will generate a URL than can be entered into a news reader. The feed is updated each time an item is added to Amazon that meets the specified criteria or keywords Amazon Search Feed http://www.oxus.net/amazon/

Ego / News Monitoring

Companies or individuals interested in receiving headline news based on a specific brand or keyword can use RSS feeds to monitor news sources.

For example, users can use the following tool to create a feed that will allow them to receive filtered news from Google News. They will only receive items related to a specific keyword or phrase they setup http://www.justinpfister.com/gnewsfeed.php

IndustrySpecific RSS Feed Uses Include:

Technical professionals in specific industries have also developed RSS feeds as way to market, promote or communicate within their specific industries. In many cases, this has expanded their reach and increased communication with current and prospective customers and clients.

RSS feeds can be used by realtors to communicate the time and location for open houses, announce new property listings or promote decreased mortgage rates. Content feeds can also be used by universities to communicate sports scores or event schedules. Computer service professionals can create feeds to notify clients of potential security breaches, virus risks or outbreaks. Ultimately, RSS is molded to meet the communication needs of many sectors. Consider how RSS can benefit your business and supplement your communication needs.

RSS feed creation tool for publishers interested in creating fresh content FeedForAll http://www.feedforall.com.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net and FeedForAll http://www.feedforall.com.

This article was posted on December 08, 2004

by Sharon Housley

The Copyright Debate and RSS

The Copyright Debate and RSS

by: S. Housley

RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly. It means that the content contained in an RSS feed is in a format that is syndication friendly, if the copyright holder allows for syndication. Offering a feed for syndication does not in fact grant any legal rights to anyone to reuse the feeds content beyond what the Copyright laws grant as Fair Use.

In practice, while your feed might legally be protected, you could literally spend weeks attempting to protect the contents of your feed. Legal gray areas are introduced with Search Engines indexing feeds and RSS Feed Directories including copywritten feeds, in their categorized directories. How do you distinguish between a legitimate search engine, RSS directory and someone simply reproducing the contents of a feed for personal gain? Legally how can you defend against one and not the other?

One can ask whether it is legally is it wrong to reproduce content in a feed. Morally is it wrong? Does the site have a purpose or value outside of the syndicated content? Is the aggregation of topic specific feeds in itself a value?

If you use the feeds for content and label the site a directory does that make it any more legal? What about personal web aggregators? If it is for personal use,is it OK?

Take a look at the following topic specific feed directories:

Financial Investing http://www.financeinvesting.com

or

Security Protection http://www.securityprotection.net

One could argue that the above sites do in fact provide value, aggregating and categorizing related topic specific feeds in a single location. In fact those in the security sector of the finance arena might find the above sites of significant value but what of the content creators?

Laws and Technology Collide

Most people publishing content via RSS support republication of feeds. Because the technology is fairly new, the laws and legalities are still murky. It is assumed that content in RSS is protected by copyright laws but let us not forget the Internet is global and their is not a centralized body governing what is right or what is wrong. Not only does law and technology collide the laws of different countries, those creating the feed and those displaying the contents of the feed may contradict each other. It is for this reason, I would advise that publishers using RSS to assume that the contents of their RSS feeds will be syndicated and replicated.

Tips and Tricks to Protect Your Feed.

That is not to say there are not things that can be done to protect feeds. At the end of the day being proactive is the best way to protect intellectual property.

Part of feed protection is ensuring that appropriate credit is given, this can be arranged by including a copyright assignment in the final line of the Item Description field.

Additionally you can include links back to your website in the Item description field.

Use teaser copy in the RSS feedกs Item description field, linking back to your website which contains the full contents of the post.

At the end of the day, protecting the contents of a feed can be daunting and limiting. Controlling your contents to ensure appropriate credit and links are included is critical.

About The Author

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

This article was posted on August 17

by S. Housley

Use Blogs and RSS Feeds to get your New Sites and

Use Blogs and RSS Feeds to get your New Sites and Pages Indexed Fast!

by: Craig Desorcy

They say its a dog eat dog world out there. Everyone is fighting for their right to lead the pack. Cyberspace has it’s own virtual rendition of this cliche…search engine optimization. Marketers around the globe are struggling to get their products at the top of search engine listings. They go to great lengths to produce material with high keyword density in an attempt to entice robotic spiders to visit their sites.

Robert was in over his head. He’d posted projects on freelance websites hoping to hire writers to supply him with keyword dense content. This was his fourth attempt. Good writers were worth their weight in gold. The only problem was that he didn’t have much of the gold stuff to throw around. He’d taken a chance, and accepted the bid of someone he knew wasn’t topquality, but hey, they fit his budget.

Two weeks later he was still editing and rewriting…and grumbling and growling. Where did these people learn to write anyway? The ring of the telephone interrupted his fuming. It was his long time friend Dave…excited and ready to talk. Dave had discovered the backdoor into search engines…

Imagine yourself an oldtime bank robber appearing at the bank’s back door only to find it wide open and a welome sign attached. Wow! How much easier can it get? …no risks, and nothing to keep you from making a quick getaway with lots of cash. RSS feeds and blogs are exactly that…an open door to search engines like Yahoo! They costs you nothing and present a norisk invitation for quick results!

Did I mention quick results? We’re talking really quick results! Compare the time and effort Robert invested into getting his site recognized by search engines to what RSS feed and blog users are spending…minutes, yes minutes! Bloggers spend a short time creating a few paragraphs of content that is quickly broadcast around the world with RSS feeds, and get better results than other SEO methods. People everywhere are saying, ขWOW! MY site was indexed within hours after I employed RSS feeds!ข

( Fast and Easy Way To Get Blogging and Using RSS Feeds Click here> http://www.effectiveinfo.com/blogsrss.html )

How much time have you wasted in your attempt to increase web traffic to your site? That’s what I thought…too much. I won’t bother to ask how much money you’ve wasted we’ll try to keep things on a more positive note. You really don’t need to employ an SEO company, or like Robert attempt to do it yourself. You can have your site indexed and sending traffic your way today!

Hang on just a second…before you get started, there are a few secrets to making your blogs and RSS feeds more effective. SHHHH…if you can slip keywords from the news headlines into your daily blog…nod, nod…your blog will be sure make more appearances around the world. Now, go make it happen!

About The Author

Fast and Easy Way To Get Blogging and Using RSS Feeds

Click here> http://www.effectiveinfo.com/blogsrss.html

This article is copyright © Craig Desorcy

Craig Desorcy is an Internet enthusiast who Lives and works in Japan, spending most of his free time on the internet running his blog and websites of interest.

Craig(at)effectiveinfo.com

This article was posted on February 05

by Craig Desorcy

Add New Content to Your Website with RSS Feeds

Add New Content to Your Website with RSS Feeds

by: Craig Desorcy

RSS Feeds are the latest in cuttingedge tools for alert webmasters. Globally, consumers are gobbling up this latest trend. The convenience of being able to monitor all of their favorite feeds in one place carries tremendous appeal. Webmasters and marketers find RSS feeds equally as attractive. The instant widespread distribution of content updates becomes a breeze with RSS feeds. Many believe that in the near future, webmasters who don’t utilize this optimal communication tool will be in the minority.

Joe banged the desk next to his keyboard, making his coffee tilt precariously. He was irate to say the least. For the past 15 minutes he’d been browsing websites looking for that tidbit of information he needed to complete his presentation due in 25 minutes. His growls would have intimidated anyone less courageous than the typical mountain lion, but Joe was fed up. To make matters worse, he knew that he’d recently visited a site with the information. His inability to recall which of the thousand sites he’d perused in the last weeks had him boiling.

In the cubicle to the right sat Sally, ขalwaysontime Sally.ข How did she do it? It seemed that everything she looked for was at her fingertips and only a minute or two away. If he weren’t so galled by his inability to find that one lit bit of info, he’d ask her. Of course her eyes would light up, she’d snap her fingers and say, ขOh I know where we can find that!ข The thought irked him.

The secret to Sally’s seemingly pristine organization skills…you guessed it RSS feeds all posted to one page. She had her favorite news feed, her favorite blogs, the latest marketing and computer tech feeds, and even Garfield her favorite cartoon all posted to one page. When it came time to look for a tidbit of information, Sally knew right where to go. In fact the last time, she’d had to spend time using search engines was when her cat had fleas, and she wanted to find out which flea shampoo was most effective.

Now, as a webmaster this information is highly valuable. Wouldn’t you love to have direct contact with your consumers on a daily basis? You would no longer be fighting with overzealous spam filters who ate your valuable updates for dessert! Your loyal consumers would never have to search, and be distracted by other appealing adds. Your latest news and products would before their eyes immediately and unhindered.

( The Easiest Way To Add RSS Feeds Go To http://www.effectiveinfo.com/AddRSS.html )

Okay, so you’ve made life easy for your consumer and found some room for profit in the process. How much do RSS feeds really benefit you? Literally, they will save you a fortune in time and money not to mention a hefty profit from increased web traffic. Let’s look at a few of the reasons why.

RSS feeds are easily changed and make updating your content so much easier. Not only can you make your loyal customers aware of your updates quickly, your updates will entice the spider to your web (a bit of a different twist, eh?). Literally, search engines are hungry for material that changes often, and will be drawn to your website more often by RSS feeds. This means more exposure, free advertizing, more traffic, and more money for you. A pretty good deal!

All right, now you know the secret to making life easier for yourself, and making a lot of extra money to boot. Enjoy, and…uh…you might want to wipe the coffee stains off your desk!

About The Author

For The Fast and Easy Way To Add RSS Feeds

Click here> http://www.effectiveinfo.com/AddRSS.html

This article is copyright © Craig Desorcy

Craig Desorcy is an Internet enthusiast who Lives and works in Japan, spending most of his free time on the internet running his blog and websites of interest.

Craig(at)effectiveinfo.com

This article was posted on February 05

by Craig Desorcy

How To Display RSS Feeds On Your Website

How To Display RSS Feeds On Your Website

by: Allan Burns

This article is intended as a guide for webmasters who want to display automatically updated content on their website in the form of RSS feeds. In this article I will cover the easiest method to implement using javascript for displaying RSS on websites to create additional dynamic content. This will allow you to display headlines from syndicated content around the web on your website.

RSS to Javascript.

By far the easiest method is to use client side javascript to parse and display the headlines on your site. To achieve this all you need to do is cut and paste some HTML or javascript code into the web page where you want the RSS feed headlines to display.

To achieve this there are several sites that offer a free service that will allow you to select a few options to choose your feed source and display formatting parameters. You will then be presented with some javascript code that you can cut and paste into your website.

Now before I give you the address of the sites that offer this service freely there are a few points I need to clarify with you. Although you will achieve your goal of displaying dynamic content on your site in a few short minutes there are some downsides to this method.

Javascript is not search engine friendly.

As you may or may not already know, javascript is not visible to search engine spiders. They will not see the RSS feed you have parsed into your site and so this will not benefit you if you are doing this to better your search engine rankings.

You are using a third party service.

The second potential downside is that although the javascript is on your site you are actually calling a script on another server. This could lead to a couple of potential problems. If the server is busy it will mean the news feed will take longer to display on your site. The other point is if the third party server fails or disappears altogether then your feed will not be displayed at all.

In summary there are a few downsides, but if you do not code and want some feeds on your site quickly then this is the way to go. Ok, so now you understand what is involved here are the links to the sites that provide the free RSS to javascript service. All you need to do is follow the on site instructions.

Feed2JS

RSS2HTML

RSStoJavascript

FeedSweep

RSS Xpress Lite

About The Author

Allan is the webmaster at http://www.newsniche.com an RSS resopurce for webmasters. Learn how to use RSS to attract and retain visitors to your site.

This article was posted on April 08

by Allan Burns

Two Quick Ways to Make Your Copy of Merchantกs Dat

Two Quick Ways to Make Your Copy of Merchantกs Data Feed Different From All Other Affiliates

by: Konstantin Goudkov

Product data feeds are really popular among affiliates because they can help produce thousands of product pages quickly and easily. Such pages can be used to drive highly targeted search engine traffic looking specifically for those products. But there is a big problem.

The problem with data feeds is the fact that a lot of affiliates use the same copies of feeds in the same exact ways. Most data feed affiliates put just the product names in HTML titles, so they all end up with a bunch of similar pages that have identical titles. And since the search engines give a lot of weight to the titles of HTML pages, those affiliates end up competing with each other for the same highly specific keywords.

Luckily, this problem has a quick and dirty solution. Itกs worse than going over the feed by hand, but much better than doing nothing. What I get from affiliates is that manually modifying feed simply defeats the purpose. But being able to do it automatically can help one differentiate his site from other affiliates without losing the benefits of using data feeds.

There are two basic ways to automatically make your site a little bit different from other affiliates of the same merchant.

The first way is to add some keywords before and/or after the product name in the HTML title. For example, letกs say you pick a phrase กOn Saleก to add after the product name. So instead of กBlue Widget #MN3143ก you have in the original data feed, you would now have กBlue Widget #MN3143 On Saleก in the HTML title of that product page. You simply add that phrase to the titles of all products in the feed. That lets you specifically target people who would search for กblue widget on saleก or กmn3143 on sale.ก

You can also use some arbitrary keywords like กCheapก or กDiscountedก or กQualityก before the product name to have something like กCheap Blue Widget #MN3143.ก The keywords you pick largely depend on the merchantกs product line.

Another variation of this technique is to randomize the keywords that are displayed before and after product names in the titles. You can use a severside technology of your choice to pick a random keyword out of some predefined list and append it to the name of a product to form the title for the page. Your scripts would pick a new keyword for each request for the product page. Of course, that would only work if you are using a database, and do not generate static HTML using Webmerge or a similar program. That way, even though you don’t control the exact keyword that is displayed for any particular page, with enough product pages you can cover a wider market of people searching with different modifiers. You should be able to cover different shopper types the ones looking for bargains as well as the ones looking for quality.

The second way to make your site different from others is a bit more complex, but could yield much greater results. Instead of adding something to the product names, you can try changing the names on a large scale. As I said earlier, modifying feeds by hand would defeat the purpose of using them. But if you perform a findandreplace operation on the whole file then you can get different content without spending much additional time.

The utility you might want to use for feed modification is called sed. You can search for that name using you favorite search engine. Itกs sed the stream editor. Iกm going to skip much of the technical detail on how and why it does certain things in a certain way. Instead, I will concentrate on describing practical application of sed with product feeds.

At its core, sed takes input data, modifies it according to certain rules and outputs the result all done linebyline. It uses regular expressions and can perform extremely complex operations, by for now I just want to concentrate on simple replacements.

The good thing about sed is it can use an external file with multiple commands and execute them one after another for the entire input file (in our case, itกs a product feed). So you can replace as many words as you need. Also, once you define those commands, you can use them for many different feeds with different merchants.

Letกs go over a few examples that should illustrate the true power of this approach.

Iกll assume that the merchant we are working with sells widgets of various kinds. You looked over the feed and saw that the merchant has some porcelain widgets; red and blue, large and small. One of the synonyms for porcelain is ceramic, so first thing you would do is replace the word porcelain with ceramic in all product names and descriptions.

This can be done by adding the following commands to a sed script file before running it against the feed:

s/porcelain/ceramic/g

s/Porcelain/Ceramic/g

Those commands will replace your keywords while preserving capitalization. So that a title like กBig Blue Porcelain Widgetก becomes กBig Blue Ceramic Widget.ก

To make things more interesting, letกs assume that the feed already has some ceramic widgets aside from the porcelain ones. So you do not want to end up with just one kind. Instead, you want to switch them around. Remember, your goal is to be as different from the original feed as possible.

You can achieve that with the following set of commands:

s/porcelain/MYTEMPKEYWORD/g

s/ceramic/porcelain/g

s/MYTEMPKEYWORD/ceramic/g

In the example above, I used MYTEMPKEYWORD as a placeholder. That let us make sure that we are not losing the original keywords.

What happens there is:

all กporcelainก is changed to กMYTEMPKEYWORDก

then

all กceramicก is changed to กporcelainก

then

all กMYTEMPKEYWORDก (which used to be the original porcelain) is changed to กceramicก

and then the same thing should be done for all capitalized keywords.

You can use anything in place of MYTEMPKEYWORD as long as it does not already appear in the feed. You want to use some unique keyword.

Once you are done with those keywords, you can change something like กMetallicก to กShiny Metal Finishก assuming that makes sense for a given product line.

Adding that to a command file would give you:

s/porcelain/MYTEMPKEYWORD/g

s/ceramic/porcelain/g

s/MYTEMPKEYWORD/ceramic/g

s/Porcelain/MYTEMPKEYWORD/g

s/Ceramic/Porcelain/g

s/MYTEMPKEYWORD/Ceramic/g

s/Metallic/Shiny Metal Finish/g

s/metallic/shiny metal finish/g

That would also change กBlue Metallic Widgetก to กBlue MetalLooking Finish Widget.ก

As I said earlier, you can add as many commands as you want for different words and phrases. And with enough such small changes, you will be able to reach traffic that is not already covered by your competing affiliates. While a few hundred affiliates with their data feed sites might be displayed for a keyword กblue porcelain widgetก there might be just a few (if any) covering กblue ceramic widgetก for the same merchant.

Even something like

s/TV Set/Television Set/g

along with diagonal sizes and brand names might help you stand apart from the rest of the affiliates who use the same feed. Any change is better than having the same exact content as others.

I encourage you to download a copy of sed and check it out. Once you get a hang of it, you will be able to automate the whole process. And if you are already using scripts to refresh merchantsก feeds and rebuild sites automatically, then you can plug sed in the middle and modify feeds on the fly.

Also, if you are having a hard time coming up with words to replace, you might want to check out Princetonกs WordNet. You can even download the word database and use it locally on your desktop.

About The Author

Konstantin Goudkov manages an affiliate program with a merchant that carries 2500+ gifts. If you enjoy working with companies that treat affiliates like valued partners then be sure to check us out.

You can find more information about our program at: http://www.genericgifts.com/affiliate_program.jsp

This article was posted on January 21, 2005

by Konstantin Goudkov

The Holy Grail That Online Advertisers, Merchants,

The Holy Grail That Online Advertisers, Merchants, Publishers And Shoppers Have Been Looking For!

by: Joseph Akintaju

For Online Publishers/RSS Feeds users RSS (Real Simple Syndication) is a popular way for online users/publishers to pull news and information from across the web. RSS allows web sites to publish real time content to online users/shoppers easily and the trend is growing. Some site have taken advantage of this technology and created RSS/XML feeds using products data feeds from top online merchants/advertisers.

Therefore, Publishers/RSS feeds users can grab any products feeds they want and provide their site visitors with top online stores most current information on hot and latest products, special sales/discounted items and coupon offers.

Online Publishers can use these RSS/XML products feeds to enhance their site content. Latest products information from top online stores delivered via RSS/XML technology will offer publishers with relevant and dynamic content, making their site much more attractive to the search engines and online users.

Top Search Engines [Google, Yahoo and MSN] have incorporated the RSS technology into their content and publishing strategies thereby offering realtime search results and information to their respective users who large percentage of are online shoppers.

Products Feeds can either be distributed by Store/Merchant names or by product categories most suitable to individual publisher’s site content.

For Online Advertiser Using the RSS/XML technology, you will be able to reach much wider visitors/shoppers interested in your products. You will be able to speedily introduce and promote new products, special sales/discounted products and seasonal offers.

Some website do offer the platform for you to submit your products data feeds which are converted to RSS/XML feeds to enable publishers wanting to use and take advantage of RSS/XML syndication technology on their site, publish and add dynamic relevant content for their sites.

For Online Advertisers this is the best optimise marketing method/solution to reach across the web shoppers who are interested in your products realtime.

About The Author

Joseph Akintaju

Webmaster for http://www.rssshoppingfeeders.com/ http://www.jpservicezsmartbargainshopping.com

jpservicez@gmail.com

This article was posted on August 12

by Joseph Akintaju

How to Add RSS to Your Website Simply

How to Add RSS to Your Website Simply

by: Colin Maddocks

I am primarily a webbased travel agent, making my living from selling travel arrangements from leads generated from my specialist travel websites. Over a period of time I have built many websites and when creating the last few sites I have added an RSS news feed to generate uptodate news about that particular travel niche.

In doing so I have added another valuable resource for my potential clients and site visitors but at the same time I have added a source of continually changing content that helps my sites with regard to their search engine optimisation.

However, initially I found the great mass of articles, ebooks and software really confusing. All I wanted to know was how to be able to set up an RSS feed and then add it to my site.

After many, many hours of researching RSS feeds and buying quite a few, reasonably expensive RSS feed creation programs, I finally came across this solution, which for me, is easy to use, straightforward to set up and, more importantly, is free.

To set up, say, a ขCruise Newsข feed, I would find a suitable feed from sources such as www.icerocket.com, www.2rss.com or visit Yahoo’s news feeds at http://news.yahoo.com/rss.

For example, to create a feed in Yahoo I would enter my subject in the ขsearchข box, which would result in a new page of news, relevant to cruises and cruising. I would then click on the orange RSS feed icon that will be shown on the page and the copy the resulting feed URL, (e.g., http://news.search.yahoo.com/news/rss?p=cruise&ei=UTF8) that would appear in the IE address bar.

Next I would visit ขFeedJ2sข, at http://jade.mcli.dist.maricopa.edu/feed/index.php?s=build and enter that Cruise News feed URL. Then, by pressing the ขGenerate Feedข button I would be able to generate the relevant ขCruise Newsข RSS code that I could then enter in the relevant place on my new website.

Now I am not suggesting that this is the best way you could create a useable RSS feed for your website. There are plenty of other ways and other programs out there and you can visit my dedicated website http://www.rssfeeds4u.com) which will tell you all about RSS feeds and products.

However, if you don’t’ want to spend a lot of time or any money on setting up RSS feeds for your website, this must be the easiest way by far.

About The Author

Colin Maddocks is a webbased travel agent and marketer who operates several successful websites including http://www.rssfeeds4u.com.

You are free to use and distribute this article with the proviso that you add the above author details and web address.

colin@gmail.com

This article was posted on August 09

by Colin Maddocks

Steps to Create and Promote RSS Feeds

Steps to Create and Promote RSS Feeds

by: S. Housley

RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Steps to Creating an RSS feed

1.) Build a Feed

There are a number of desktop and web applications available that make feed creation easy. I would encourage anyone creating a feed to use one. Though not overly complicated, handcoding an RSS feed can become a bit confusing and timeconsuming. Most desktop software applications for building a feed include a wizard and contactsensitive help, simplifying the process of creating a feed. Following a few simple steps in a wizard generally will produce an RSS feed in just a few minutes.

Publishers control what information is syndicated in the RSS feed, so ultimately it is the publisherกs decision as to whether to include teaser copy or full articles. Consider what you are trying to accomplish and who your target audience is when building the feed.

Software to Build a Feed http://www.feedforall.com

Tutorial for Creating Feed by Hand using XML http://www.makerssfeeds.com

2.) Transfer the Feed Onto Your Server

Once you have constructed an RSS feed you will need to transfer the feed to your server. This can be done using a standard FTP client (if it is not built into the feed creation software). The feed is usually placed in the domainกs root directory like this: http://www.mydomain.com/nameoffeed.xml , but as long as you know where it is it doesn’t really matter.

3.) Display the Feed on Your Website Using a Graphic of Some Sort

In order to signal to website visitors that an RSS feed containing content related to the website is available, include a colorful graphic on the website. It has become a standard that nearly all websites that have RSS feeds available use colorful graphics such as flags as indicators that RSS feeds are available for specific content. The flags were initially bright orange rectangles but as the popularity has grown, webmasters have bent the rules a bit. NotePage has made a free online RSS graphic tool available that allows users to quickly customize buttons by selecting the text on the button and the color scheme of the button. Once the color and text is entered, a custom graphic is instantly created. Webmasters can easily match the style of the RSS button to a websiteกs theme. Graphics experience is not required. Simply select alternative colors and insert text to personalize RSS feed graphics. The RSS graphics tool can be used by clicking the following URL http://www.feedforall.com/public/rssgraphictool.htm or choose ready made graphics fom: http://www.rssspecifications.com/rssgraphics.htm.

4.) Include Information in the HTML of the Web Page So RSS Readers AutoDetect Your Feed

After publishing an RSS feed it is important to let visitors know that the feed exists. Aggregators will automatically detect RSS on a website if you add a small bit of code in the header field of an HTML page.

[link rel=กalternateก type=กapplication/rss+xmlก title=กRSSก href=กhttp://www.yourdomain.com/rss.xmlก]

Be sure to replace http://www.yourdomain.com/rss.xml with the URL to the RSS feed and replace the brackets with กก greater than symbols.

5.) Display the Feedกs Content on a Website

Contents contained in an RSS feed can be added to a website, providing site visitors an alternative method for viewing the content. The information will also help increase search engine interest. Displaying the feed as HTML can be accomplished. Providing fresh content on a regular basis will encourage site visitors return.

Tutorial for Displaying Feeds http://www.smallbusinesssoftware.net/displayrss.htm

6.) Submit the Feed to RSS Directories and Search Engines

As a rapidly increasing number of content sources, new and old, migrate or add RSS as a key distribution channel, and as more people utilize RSS newsreaders and aggregators to keep themselves informed, the ability to maintain high exposure and visibility is gradually shifted from complete attention to major search engines and content optimization techniques to an increasing awareness of RSS feed directories and search tools.

In order to increase exposure of an RSS feed it should be submitted to RSS search engines and directories. This can be done manually. Just as you would submit the URL of a website or web page to a search engine you will need to submit the link of the actual feed located on your website to the RSS directories. There is a large list of RSS directories at http://www.rssspecifications.com/rsssubmission.htm . If you prefer to automate the submission process try RSS Submit at: http://www.dummysoftware.com/rsssubmit.html. An evaluation version is available.

About The Author

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

This article was posted on March 30

by S. Housley

Explode Your Internet Traffic With Blogs and RSS F

Explode Your Internet Traffic With Blogs and RSS Feeds

by: Craig Desorcy

What would you give to see your web traffic increase drastically? Now let me do my best salesman impression, and say that not only can you watch your net traffic explode, but you can do it today! Why wait? Okay, you’re probably wondering how much this bunch of hype is going to lift from your wallet, right? The answer is that you can employ a simple strategy, sit back and watch the fireworks as your web traffic goes through the roof absolutely free of charge. That’s right totally free and we’re not talking no payments until…..we’re talking about no payments ever!

Now most of us know that ขfreeข things usually have a catch. Adam felt that way too. The first time he heard his friends talking about getting their sites indexed on Yahoo! within hours and without paying any fees, he secretly rolled his eyes. After all, he’d heard quite a few of their hairbrained schemes that had led nowhere. This time he was a bit surprised when his best friend Nick’s web traffic went absolutely wild. Nick’s unchecked gloating finally got Adam’s goat, and he grudgingly admitted that, ขHey, maybe there was something to it.ข

Adam spent some time actually researching RSS feeds and was quite surprised to see how wide open the idea was. Less than 100,000 web sites across the globe were employing the use of blogs and RSS feeds. He began madly calculating that number when compared with the more than 6 billion web sites, and decided he’d get busy learning all about these new marketing tools. The harvest was ripe, and the reapers were few!

(Get The Fast and Easy Way To Blogging and Using RSS Feeds Click here> http://www.effectiveinfo.com/blogsrss.html )

RSS feeds and blogs are indeed the latest rage in marketing techniques for the Internet. Simple and easy to use, their appeal is doubly enhanced by the fact that they virtually provide free advertising. Search engines love RSS feeds and blogs because the information changes often. They will return again and again to your web site to soak up the latest information.

So what if you’re technically challenged? You don’t have to be a web designer or marketing guru to employ these tools! The ability to type is the most necessary skill for implementing RSS feeds and blogs. In fact, if you use the hunt and peck typing method, who will know? You simply need to supply your readers with a few paragraphs of material periodically, and let the search engines do the rest.

About The Author

Get The Fast and Easy Way To Blogging and Using RSS Feeds

Click here> http://www.effectiveinfo.com/blogsrss.html

This article is copyright © Craig Desorcy

Craig Desorcy is an Internet enthusiast who Lives and works in Japan, spending most of his free time on the internet running his blog and websites of interest.

Craig(at)effectiveinfo.com

This article was posted on February 05

by Craig Desorcy