The Real Gold Is In the List

The Real Gold Is In the List

by: Marty Foley

Are you a one shot, hitandrun marketer, or do you appreciate that the real gold in business is in the list?

Rather than focus on oneshot deals, savvy marketers realize the value of a good list, and seek ways to expand and derive more value from theirs.

What kind of lists am I talking about? On the Internet, an optin list of customers, or others whoกve agreed to receive regular communications from you. Or it may be an offline list of postal mailing addresses, telephone, or fax numbers.

The best list is a targeted one, comprised of those who are at least familiar with you; with whom youกve already developed a relationship of trust.

Ideally, itกs made up of those whoกve already done business with you, or have at least expressed a sincere interest in similar types of goods you offer in the past. Itกs NOT a list of randomly gathered (untargeted) contact information, whether email addresses to which unsolicited spam email is sent, or otherwise.

Once youกve developed a good, targeted list, you have a valuable asset. For example:

Valuable time, effort and expense are invested in gaining customers. Customer acquisition is one of the largest marketing expenses. Many marketers toss this investment out the window by selling one thing to a customer, one time, and forgetting about them forever. A good list, on the other hand, lets you market your goods and services much less expensively.

Additional sales to previous customers are often easier to make and more profitable than the initial sale. A relationship of trust has been built, provided that your customer is satisfied with his/her purchase and the service received.

You gain leverage. When you approach others to arrange joint ventures, for instance, ownership of a sizeable, properly targeted list is a powerful bargaining asset.

You can sell advertising to others who want to market to your list.

Repeat business is crucial to the success of virtually all businesses. With a good list you stand a much better chance of turning buyers into lifelong customers.

You have a builtin audience to which you can quickly roll out new offers.

If your home or office caught on fire, and you were only allowed to save one business asset, what would it be? For many savvy marketers it would be their list. It would be the one thing that would best help them start over from scratch.

After reading this, perhaps you’re now thinking กBut Marty, I don’t have a list.ก Well, now you know how valuable a properly developed and targeted list can be. And if you already have one, youกve just been reminded of its value.

Grow it, groom it well, and profit from it accordingly.

More Helpful Resources…

LeadFactory is a proven กpay per subscriberก or กpay per leadก service that EXPLODES the size of optin email lists! ==> http://ProfitInfo.com/cf/leadfactory.htm

Want to boost your optin email profits? Sign up now for ProfitInfoกs free Email Profits ECourse:

==> http://ProfitInfo.com/cf/ecourses.htm

About The Author

Marty Foley is a successful home business owner and the founder of http://ProfitInfo.com/. His Internet marketing techniques and resources have helped set the standard in ecommerce, and have often been imitated by other famous Internet marketers. They can truly help you succeed online: http://ProfitInfo.com/

[email protected]

This article was posted on August 3, 2002

by Marty Foley