What is Google AdSense?

What is Google AdSense?

by: Jakob Jelling

In the mid 1990’s websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a clickthrough, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered trafficdriven income. It was the industry standard until Google came along.

Google has since revolutionized the clickthrough market by using an innovative approach to advertising, Google AdSense. The beauty behind getting involved with Google now more than any other search engine is due to Google’s straightforward approach to a banner/contentfree home page. You would sign up your website for affiliation with Google and upon approval your site would be given special code to place the targeted ads on your website. Basically saving Google the space and inconvenience of having to deal with banner ads.

You still may be wondering what Google AdSense actually does. AdSense is a program in which you get paid for targeting your readers to another websites product or service.

A click through is measured when someone actually clicks on the hyperlink. Many web sites now have Google AdSense ads employed. Google AdSense uses Google Adwords content and services in a display box that you place strategically on your website. Google Adword customers pay Google a determined amount of money which will be paid to the website from Google. Since the popularity of Google has risen to such prominence, AdSense affiliates can make a nice amount of money should they be able to deploy the Google AdSense box properly on their website.

Other sites like Earthlink and Ask.com also employ the same technologies through click through methodologies. The more people that visit popular sites and see your name or hyperlink associated with a product the better chance your site will be seen. Remember, you will be paid a small amount per click for some websites and much more for others. What determines the amount is how much the Adwords advertiser places on each click.

Advertisers can pay as little as .50 per click in upwards of $5 (even more). Often campaigns are budgeted for a period of time. The amount budgeted will be rationed over a period of days, the less days involved or the higher price per click the higher the ranking. The more traffic you receive will increase the possibility of a sale and a click through fee in your account.

In short, Google’s idea to market itself from the inside out has changed the way websites are doing business. Starting as an AdSense affiliate is a practical approach to making money using one of the hottest tools on the Internet today.

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

This article was posted on August 23, 2004

by Jakob Jelling

Are You Tired of Google Adsense How Steve Found

Are You Tired of Google Adsense How Steve Found a Replacement for Google Adsense

by: Steve McArthur

Many people who have tried to make money on the internet in the last couple of years have done quite well using Google Adsense, myself included. About this time last year I was making about $5,000 a month.

I was using several different software programs that are readily available such as Traffic Equalizer, Ranking Power, and Traffic Dynamo.

A few other programs were very promising, including one that I had high hopes for that used random text generation. Invariably I would create a new web site, put it up on a server, blog and ping it and away it would go.

The spiders would come and I would get good listings in Yahoo and Google which delivered a goodly amount of traffic, which in turn created above average Google Adsense incomes.

Alas, it was too good to be true. What always happened was that these types of machine generated sites would slowly begin to erode in ranking in the search engines therefore causing my Google Adsense income to slowly dissipate to almost nothing.

However, I finally chanced upon a Google Adsense substitute which allows me to generate a replacement for my lost income much easier than I did before with a lot less hassle.

Google Adsense is still a viable and great way to go if you have web sites that generate large amounts of traffic. However, my life is much simplier now that Iกm doing it a different way and to me simpler is better.

About The Author

Steve McArthur

Who else wants to earn $5 to $10 a day per domain?

I found an Adsense substitute http://www.exiee4.info/goldkey/

This article was posted on August 08

by Steve McArthur

How To Get Banned From Google Adsense In Just 2 Cl

How To Get Banned From Google Adsense In Just 2 Clicks

by: Michael Oliver

The darkest nightmare a hardworking affiliate webmaster fears is receiving a dreaded Google Adsense Warning, or even worse, a notice that Google Adsense has been disabled for the entire account.

The notice starts out like this:

กIt has come to our attention that invalid clicks have been generated on the ads on your web pages. We have therefore disabled your Google Adsense account. Please understand that this step was taken in an effort to protect the interest of the AdWords advertisers.ก

Some webmasters use Google Adsense to generate 100% of their website income and the account may hold many different websites. In that case, every website is disabled at one time. An automatic disqualification can be devastating, especially when Google has no obligation to explain its decision in detail.

Not only does the account become disabled, but also existing clickthrough earnings are refunded back to the advertisers.

Life gets tough, but is it that easy to get an account banned? Yes it is.

The terms of service every Google Adsense Webmaster accepts, describes the easy doกs and don’ts.

Do use the Adsense approved formats only

Do keep your clickthrough data and income private.

Don’t display Adsense on registration or thank you pages.

Don’t use Adsense code and a competitorกs contenttargeted advertisement on the same page.

Don’t encourage anyone else to click on ads.

For a complete list, read the Adsense policies and terms

https://www.google.com/adsense/policies

https://www.google.com/adsense/terms

The easiest method an account can be banned is by a Webmaster clicking on the siteกs own ads.

Just how many clickthroughs are needed to get a site banned isn’t exposed, but Google Adsense watches for multiple clicks from the same domain. One person was banned who clicked twice from the same domain within a 24hour period. That doesn’t mean that is Adsense policy, because Adsense appears to place suspect sites on watch status until the action is duplicated.

Spikes in clickthrough percentages are hefty red flags. Those are the changes worth becoming proactive over by emailing Google Adsense. A site that rises from a consistent 1% clickthrough rate to a 10% clickthrough rate on one day could become suspect. The actual percentage that creates the flag isn’t made public for obvious reasons.

Whatกs the safest way to protect an account?

Don’t click on the siteกs own ads ever.

Deceptive practices work for a short time, but they always come back to hurt the originator.

Follow up with more tips to help protect your account status here http://www.caraccidentadvice.com/googleadsense.html

About The Author

Mike Oliver is a programmer/analyst who survived injuries from a serious multiple car accident.   After speaking with attorneys who looked to create a case and then take up to 50% of any settlement, Mike Oliver knew there must be another way to get the legal help he needed, conquer the insurance nightmares, and keep 100% of his settlement without fear of a doityourselfkit.  He found it and saved thousands of $$$. You can, too. Get the lessons Mike paid to learn Free at www.caraccidentadvice.com

This article was posted on March 26, 2004

by Michael Oliver

The Truth Adsense Click Fraud Can NOT be Stopped

The Truth Adsense Click Fraud Can NOT be Stopped

by: Joseph Tierney

Your probably reading this article because you use Google Adwords to bring traffic to your website, or your a click fraudster yourself, wanting to see what kind of information I have for you. Most of you click fraudsters will think that I have no idea what I am talking about, and that I do not know your methods. Well, trust me buddy, I KNOW ALL ABOUT YOU AND WHAT YOU DO.

If you are new to the click fraud scene, here is an example:

1. Scumbag puts Google Adsense ads on his website.

2. The scumbag then proceeds to cheat Google Adsense by creating false clickthroughs and impressions, in return earning him a pretty nice profit, because he isn’t even working on his website, just generating false traffic.

All of you people that run campaigns through Google Adwords are thinking, ‘this guy has no idea what he is talking about, Google has everything under control and they even state so publicly!ก

WOW! What kind of pay per click company would admit that they DO NOT have click fraud under control? I wonder what would happen to their business immediately following that statement.

Estimates say that nearly 20% of all clicks for Adsense are illegitimate. In my honest opinion I believe this number to be around 3035% from some of the things I have seen.

Alrite, now the big question, how are they doing it?

There are a number of ways that people are cheating, including the กclick groupsก from India that click on your ads for you and create big pay checks as long as you pay them their $0.50 an hour so they can buy bread for their family.

But Iกm going to show you the technical way that Google Adsense is cheated, not poor people clicking ads. Iกm talking about extremely smart programmers that create hitbots to cheat Adsense. And, NO, Iกm not talking about that piece of garbage กCACAก or Clicking Agent that you find on Google. I am talking about PRIVATE programs and scripts that are only used by private groups.

How do these scripts get away undetected you ask?

Simple, letกs actually take a look at Googleกs click fraud protection (This is what I have summed up, I seriously don’t believe they have anything other protection because people are still cheating using these methods as you read this article.)

If you actually take a look at Googleกs Adsense code when it is on your webpage you will find the URL that is used to retrieve ads. (RightClck your ad Iframe and click กView Page Informationก or something similar.)

Here is an example of the URL that you will find: http://pagead2.googlesyndication.com/pagead/ads?client=capub2521202633232871&dt=1124847235453&lmt=1124631699&format=468x60_as&output=html&url=http%3A%2F%2Fwww.yoursite.com%2F&color_bg=ECF8FF&color_text=000000&color_link=0033FF&color_url=0033FF&color_border=DDAAAA&cc=59&u_h=768&u_w=1024&u_ah=738&u_aw=1024&u_cd=32&u_tz=240&u_java=true

Now letกs decode this up a little bit, shall we?

client=capub2521202633232871 Your client code, this tells Google who to assign the clickthrough money to.

dt=1124847235453 Javascript, if you use the command google_date = new Date(); document.write(google_date.getTime()) Which generates 1124847235453.

This shows you the number of milliseconds since midnite January 1, 1970. This is what seems to be Googleกs biggest automated proxy clicker fraud prevention. Doesn’t seem too hard to generate with 2 lines of code now does it?

lmt=1124631699 The last time your webpage was updated. LMT stands for Last Modified Time, pretty easy Javascript to generate this one too document.write(document.lastModified); Which generates 1124631699.

(Notice Iกm skipping a bunch, thatกs because they are just showing the type of ad, colors, and size that you are using.)

cc=59 Seems to be some random number based on the screen width, height, and color scheme. Iกve seen this number go from 20 all the way up to 400. Iกm sure they don’t use this to reliably track click fraud.

u_h=768 Height of your screen settings.

u_w=1024 Width of your screen settings.

u_ah=738 Your available screen height.

u_aw=1024 Your available screen width.

u_cd=32 Color scheme on windows, e.g. 32bit.

u_tz=240 Your monitor refresh rate or something else that isn’t important, Iกve never seen it not 240.

u_java=true Just seeing if you have java enabled.

There are some other variables that are sometimes in the URL such as กu_his=ก this means how many pages you have visited since you started up your browser. Thereกs also some MIME type checks and how many plugins you have installed, but these variables come up very rarely. I think they are only meant for Netscape/Firefox browsers.

Now that we have กdecodedก the supposed unbeatable Google Adsense code, what do you think about click fraud? You still think it is rare?

After randomizing all the data and sending an automated query to their Adsense URL, all the scumbag has to do is parse out all of Googleกs click URLกs and click one of them, giving him a click through. This can all be easily faked with even a Visual Basic program. A newbie programmer could infact cheat Google Adsense without much knowledge.

Alrite you say, they beat the javascript code detection but doesn’t Google use cookies so they can’t do this?

No, Google does not use cookies for Adsense.

Well what about IPtracking? Someone can’t have that many proxies!

There are click groups that leave these programs running on their computer. They each randomly click each otherกs URLกs automatically. The person running the program doesn’t even have to do anything, but he is still contributing to the success of their group and himself.

Does that sound too farfetched? I am telling you that there are click groups that do this now and have been since the old Linkshare PPC days in 1999. Yes, if you were an advertiser on Linkshare back around 19992002, you got RAPED.

And that isn’t all. I have read on the internet that there is currently over 100,000 people infected in the United States alone with trojan proxy servers. These proxy servers run on random ports so that Google can’t just do a simple port 8080 or 80 check on it to see if itกs a proxy. The majority of these proxy servers are used for credit card fraud, but a lot of them are also used to cheat Google Adsense and other pay per click programs. These proxies are athome users that look like normal dialup, cable, and dsl users from all across the world, but mainly United States. There is NO WAY to prove that they are a proxy.

Random UserAgent strings is another tactic that is often used by click fraudsters. This makes Google think that a lot of different browsers are clicking the links, just keeping them further from finding out the truth.

On a side note, you may be thinking that the new Yahoo! pay per click program may be the way to go. I checked into their protection and guess what? They are only using ONE of Googleกs protections and that is the Javascript GetTime. They are still in Beta though and this may change, but who knows?

To the cheaters: The benefits of cheating are short. Eventually you will be caught for what you are doing and maybe even sued by Google. There is a ton of money to be made legally with Adsense and I suggest that you stop cheating. Who am I to tell you to stop? I use to be one of you! Back when I was 1314 I was making programs like the ones you guys are using now. You guys probably used one of my programs at one time. I am happy to say that those days of mine are all in the past now, and I am making a good amount of money LEGALLY with Adsense and other affiliate programs. Work hard guys and you will reap the benefits 100 times what you make cheating.

To the advertisers: You people that use Google Adwords now see that it is actually not very hard to cheat you out of your money, so be careful and MAKE SURE that you use a click fraud protection script such as ClickDefense. To lower most of your click fraud, just don’t put your ads in the Content Network, only stay on Googleกs sponsored search results. Only Google gets paid when someone clicks the search results sponsored ads and nobody wants to cheat to make Google anymore money do they? Check the stock, itกs currently at 279.58 a share.

To summarize my article I just want to state that no one should use this information for cheating Adsense and I am not responsible for your actions if you choose to do so. You will be caught because Google will evolve and get smarter, eventually.

About The Author

Joseph Tierney is the owner of http://www.stopauctionfraud.com A usergenerated database of auction fraudsters. He is 2005 high school graduate and is currently studying for a computer science degree in college.

This article was posted on September 01, 2005

by Joseph Tierney

Making Your Web Site Pay With Adsense

Making Your Web Site Pay With Adsense

by: SteveNichols

Did you know that you could turn the tables on Google and actually use its search engine to generate money?

Google Adsense pays you money in exchange for being allowed to publish paidfor ads on your web site. The clever thing is that the ads are related to what your users are looking for on your site. If used correctly they can both enhance your site and make you money.

So how does it work? Google provides you with its AdSense HTML code, which you place on your web pages. Then, Google automatically ขreadsข your pages and decides on the best ads to display.

It uses a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web. It says it knows what a page is about and can precisely match Google ads to each page.

AdSense also uses geotargeting to serve Google ads to your pages that are specific to a userกs region and language, based on their IP address. This means that the ads that are served to a user from Australia may be different than those that appear for a user from Canada.

If a visitor clicks on one of the ads they get taken to the advertiser’s web page and you get paid cash – easy!

Well, not quite. First you must have a site with plenty of visitors, otherwise it isn’t worth the effort. Secondly, your page must be set up in such a way that Google stands a chance of working out what you are trying to promote or sell. In essence, you need to look at your page title, headings and initial copy to make sure that Google matches the right ads to your page.

For example, on my page devoted to digital photography courses, I don’t want to advertise rival courses. So what I do is ensure that the first words on the page are ขdigital camerasข, not ขdigital camera coursesข. That away, Google shows ads for companies selling cameras, not training courses.

Don’t expect to earn a fortune. Google is a bit cagey about its ad rates, but you typically earn a few cents per click. Advertisements for casino or other gambling sites could make you up to a dollar or more for each click though.

On the downside, the very nature of Google Adsense means that users navigate away from your site, which may not be in your best interests.

If you want to see Google Adsense in action go to http://www.infotechcomms.net/courses1.htm or http://www.greatshortbreaks.com. Both these pages have been carefully optimised to throw up the ads that I want.

Another word of warning, if Google can’t work out what to display it will serve up ads for charities. It will also do this for the first few minutes after putting a page live.

In two months of using Google Adsense on a few of my sites I have made a few hundred dollars. But other canny users, who have specifically targeted high value clicks by setting up portal sites with lots of traffic have made thousands upon thousands of dollars!

For more information see https://www.google.com/adsense/.

FAQs

Q. So with Google Adsense can I really make any web site generate money?

A. Possibly. If you have a high traffic site with a particular theme you should be able to make it pay its way. The trick is in getting the traffic in the first place.

Q. What type of sites work well?

A. Niché sites really. It is still fairly easy to get high search engine listings for wayout or niché search terms. Getting a high rating for the word ขvacationsข is near impossible nowadays if starting from scratch, but something like ขAnguilla beach hotelsข just might be possible.

Q. Anguilla beach hotels – you’re kidding me?

A. No, actually. http://www.anguillabeaches.com/ is one of the most visited sites on the net and has generated a lot of income for its owner with Google Adsense and other techniques. Oh, by the way, Nori Evoy, a 14 yearold teenager, runs the site, although she did have a little help from her dad Ken, a wellknown internet marketer and the creator of the excellent SiteBuildit – see http://buildit.sitesell.com/newsdata.html

Q. So how hard is it to put ads on my site?

A. If you can handle a little bit of HTML coding you shouldn’t have a problem. You can colour coordinate the ads to suit your pages too.

Q. Can I change the way the ads look?

A. You can choose from multiple ad layouts, designed to suit a wide variety of page designs.

Q. How will I know what pages produce the most revenue?

A. You can code each page differently so that you can tell which ขchannelsข are producing what revenue.

Q. How do I get paid?

A. Google will send you a cheque approximately 30 days after the end of each calendar month if your earned balance is US $100 or more.

Q. Great! How do I start?

A. Get over to https://www.google.com/adsense/ and see if your site is eligible. Once signed up it is a simple task to add the necessary code to each page.

ENDS

About The Author

Steve Nichols runs InfoTech Communications. InfoTech specialises in online communications and has acted as consultant and trainer for many bluechip companies including Aviva, AWG, BT, Shell, Standard Life, HBOS, BNFL, AstraZeneca, Diageo, Accenture and Australia New Zealand Bank.

[email protected]

This article was posted on December 17, 2004

by SteveNichols