What is Google AdSense?

What is Google AdSense?

by: Jakob Jelling

In the mid 1990’s websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a clickthrough, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered trafficdriven income. It was the industry standard until Google came along.

Google has since revolutionized the clickthrough market by using an innovative approach to advertising, Google AdSense. The beauty behind getting involved with Google now more than any other search engine is due to Google’s straightforward approach to a banner/contentfree home page. You would sign up your website for affiliation with Google and upon approval your site would be given special code to place the targeted ads on your website. Basically saving Google the space and inconvenience of having to deal with banner ads.

You still may be wondering what Google AdSense actually does. AdSense is a program in which you get paid for targeting your readers to another websites product or service.

A click through is measured when someone actually clicks on the hyperlink. Many web sites now have Google AdSense ads employed. Google AdSense uses Google Adwords content and services in a display box that you place strategically on your website. Google Adword customers pay Google a determined amount of money which will be paid to the website from Google. Since the popularity of Google has risen to such prominence, AdSense affiliates can make a nice amount of money should they be able to deploy the Google AdSense box properly on their website.

Other sites like Earthlink and Ask.com also employ the same technologies through click through methodologies. The more people that visit popular sites and see your name or hyperlink associated with a product the better chance your site will be seen. Remember, you will be paid a small amount per click for some websites and much more for others. What determines the amount is how much the Adwords advertiser places on each click.

Advertisers can pay as little as .50 per click in upwards of $5 (even more). Often campaigns are budgeted for a period of time. The amount budgeted will be rationed over a period of days, the less days involved or the higher price per click the higher the ranking. The more traffic you receive will increase the possibility of a sale and a click through fee in your account.

In short, Google’s idea to market itself from the inside out has changed the way websites are doing business. Starting as an AdSense affiliate is a practical approach to making money using one of the hottest tools on the Internet today.

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

This article was posted on August 23, 2004

by Jakob Jelling

7 Explosive Strategies to Maximize Your Google AdW

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

by: Fabian Lim

If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.

In fact, more and more online marketers, both large organizations and ‘oneman’ companies alike, use Google AdWords for a variety of purposes, including but not limited to:

Increase website exposure

Sell existing products and services

Launch new products and services

Drive traffic to website to capture email leads and build prospect list

Test various marketing strategies e.g. web copy effectiveness, product and services pricing etc.

Research primary and secondary keywords for Search Engine Optimization strategy

Research consumer and business wants and needs

Market and sell own &/or affiliate products

And much much more…

However, as with any payperclick service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.

Worst still, a poorly implemented Google AdWords campaign can even ‘break your wallet’!

So, how does one develop an effective Google AdWords campaign?

Here are 7 useful strategies you can use to maximize your Google AdWords campaign:

Strategy #1 Identify a large number (preferably 300 above) of lowcost but highly targeted keywords/keyword phrases

It is important to understand that Google AdWords is a payperclick system and you only pay when a prospect clicks on your AdWords ad regardless of the number of impressions.

And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.

Here are some tools you can use to generate keywords and key phrases:

Google AdWords Keyword Suggestions tool:


Good Keywords:


7Search.com’s Keyword Suggestion Tool:




Misspelled Keywords:


Strategy #2 Develop various ad headlines and descriptions and splittest them to identify the most effective ad

Actually, Google AdWords does this for you automatically i.e. it displays the ad that receives a higher clickthrough more frequently.

Here’s a quick and dirty way to develop a killer ad headline and description – model other Google AdWords ads!

Notice I said ‘model’ and NOT ‘copy’.

All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.

Here’s a Copywriting 101 Tip – Your headline and description should mention the BIGGEST benefit of your product or service.

Strategy #3 Use the ‘Keyword Matching’ option to better target your ads

Unlike conventional payperclick models, AdWords ads are ranked based the following formula:

CostPerClick (CPC) X ClickThrough Rate (CTR)

Keyword matching helps you achieve a higher ClickThroughRate (CTR) for your ads and therefore, a higher ad ranking without increasing the CostPerClick (CPC) of your campaign.

For example, a phrase match keyword like ขpopup generatorข will show up for the search query ขbest popup generatorข but will not display for the search query ขpopup a generatorข so using the ‘Phrase Match’ option will minimize ‘untargeted’ impressions and result in ClickThroughRate (CTR) improvements.

Strategy #4 Limit the ad impressions to certain countries and/or regions once youกve received customer data from the initial sales generated

For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher ClickThroughRate (CTR) for your ads.

Strategy #5 Add a subscriber signup box on ALL the websites you’re promoting.

This will allow you to build your subscriber list at the same time! Place your subscriber signup box at the top left or right side of your webpage to increase subscriber signup rate.

Strategy #6 Add a DHTML (Dynamic Hyper Text Markup Language) popup on your websites

Hereกs a 5STAR SECRET Google doesn’t want you to know: You CAN use popups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the popup does not result in the OPENING OF A NEW WINDOW!

A DHTML popup is technically not a popup it is really a กfloating menuก, made to look and act like a popup!

You can find out more about กPopupMaster Proก, a กnewgenerationก popup software (that also beats popup blockers) here:


Installing a DHTML popup on your websites WILL dramatically increase your sales and subscriber signups!

Strategy #7 Monitor and manage your campaigns

Youกll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest clickthroughs etc. once your campaign is live.

And you should use this information to tweak your headline, description and costperclick accordingly to maximize your campaign effectiveness.

Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.

Copyright 2004 Fabian Lim

Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. Visit his website at http://BizSuccessOnline.com. To subscribe to his free newsletter, BizSuccess Tips, send a blank email to:


About The Author

Fabian Lim is a Management/Internet Marketing Consultant. He helps organizations and individuals succeed online. He publishes กBizSuccess Tipsก, a free newsletter. To subscribe, send a blank email to: mailto:bizsuccesstips@webcopywritingcourse.com

This article was posted on March 03, 2004

by Fabian Lim

Expert help from Google Answers

Expert help from Google Answers

by: Jakob Jelling

Web users turn to search engines for answers to their questions. This is usually done through various levels of searching the engineกs database. Sometimes though, no matter how hard they try, searchers can’t find the information they need. Maybe they’re not familiar with how to narrow and focus searches, or they may not have enough background in the subject they’re researching to recognize the answer they need. Google Answers offers a solution.

With Google Answers, you hire an experienced researcher or specialist in your field of inquiry to provide answers to your questions. In a sense, this process works much like bidding on an item at eBay or hiring work done through a freelancer web site. You will create a Google Answers profile, a nickname, enter your credit card information, and when you post your questions, you specify how much you’re willing to pay for answers and an expiration date for replies.

There is a 50 cent per question listing fee, and your payment offer for an answer can range from $2.00 to $200.00 currently. Your offered price needs to be high enough to justify and compensate the time a Google researcher will spend finding an answer. Researchers receive 75% of your offered fee, and Google receives the remainder to help support the Google Answers service. Once you receive an answer, your credit card will be charged the offer amount you made for that answer.

Previously asked questions and answers are posted, searchable, and freely available at the Google Answers site. Other users may make comments on the questions and answers, to help clarify the information you receive.

Google Answers isn’t magic. They can’t answer unanswerable questions, and they won’t provide medical, legal, or financial advice. But for other tough questions that you just can’t find an answer for on your own, Google Answers may be, well, the answer!

By Jakob Jelling


About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

This article was posted on September 29, 2004

by Jakob Jelling

New Google Adwords Policy Benefits Affiliates

New Google Adwords Policy Benefits Affiliates

by: Rosalind Gardner

Until recently, if you did a search on the term กsatellite dishก at Google, and then surveyed the URLกs in the Adwords listings, you were bound to see that most of the ads linked to just one company. Youกd also note that most listings ended with the กaffก (affiliate site) designation.

Eight ads all linking to the same site. How useless and frustrating was that?

Well, Google has just introduced a new affiliates Adwords policy that finally addresses that problem.

However, the new policy has been met with much whining on various affiliate and Internet marketing forums.


กCause affiliates who link directly from Adwords to their merchant partnersก sites will have to get to work or go home.

Well, maybe.

There seems to be a loophole in the new policyกs wording.

Hereกs how the new affiliate policy reads:

กWith this new affiliate policy, weกll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from.ก

กAffiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.ก

Did they mean to say กdomainก, not กURLก?

If Google did indeed intend กURLก, then there is no problem for those who engage in the กGoogle Cashก method of affiliate marketing, as each affiliate URL is unique.

Hereกs an example.

These are URLกs for 3 affiliate marketers promoting the กFriendFinderก dating service.




Each URL is unique, ergo it should be no problem to for affiliates to link directly to Friendfinderกs site with their affiliate links.

However, if in fact Google meant กdomainก, thatกs quite a different kettle of fish.

Because each URL above points to the กfriendfinder.comก domain, only one listing will be displayed, and chosen on the basis of Ad Rank.

Hereกs the official wording from within the policy.

กFor instance, if a user searches for books on Google.com or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, weกll display the ad with the highest Ad Rank.ก

Ad Rank is determined by a combination of an adกs maximum costperclick and clickthrough rate.

Less competition is great news for affiliates who have always linked back to their own sites… as Super Affiliates always do.

One more benefit to affiliate marketers in Googleกs new Adwords policy is that you no longer need to identify yourself as an affiliate in your ad text. That means no more กaffก at the end of the ad… and 4 more spaces to add content to your listing.

I figure consumers had no idea what กaffก meant anyway, so Google just wanted to get rid of what looked like garble in the listings.

However, your current ad text will continue to display your affiliate status until you change it.

Assuming Google DID mean กdomainก, this new policy is good news for affiliates… genuine affiliate marketers.

Iกve always taught that affiliates with content sites enjoy much higher conversion rates.

Itกs simple. Spend an hour writing an endorsement, upload it to your web site, then advertise that link on Google Adwords.

Why waste advertising dollars on a .5 percent conversion, when it only takes an hour to double or even quadruple that rate?

© Copyright Rosalind Gardner, All Rights Reserved.

About The Author

Article by Rosalind Gardner, author of the bestselling กSuper Affiliate Handbook: How I Made $436,797 in One Year Selling Other Peopleกs Stuff Onlineก. To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com.

This article was posted on March 30

by Rosalind Gardner

How To Get Number 1 Spot In Google, Every Time, Gu

How To Get Number 1 Spot In Google, Every Time, Guaranteed

by: Mike Cheney

Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions.
Why do you want to get Number 1 in Google?
กBecause itกs good to be there isn’t it? It means my website is the best out there.ก
Well, no, it doesn’t. Why do you really want to be Number 1 in Google?
กWell, everyone wants to be Number 1 don’t they? If Iกm right at the top everyone will see my business and customers will come flooding to my website in their thousands.ก
They might. But it depends what you’re top for. Have you thought what you would like to be top for in Google?
กMy company, ABC Widgets Limited, comes top in Google when you type in กABC Widgets Limitedก. Thatกs pretty impressive isn’t it?ก
No, frankly, it is not. How many other websites do you think are competing for the phrase กABC Widgets Limitedก? There won’t be very many unless there are others out there who share your company name. Why is being top for your company name any use?
กBecause people looking for us on Google will find our websiteก.
Big deal. You need to be found by the thousands of people already out there looking for what you provide that don’t know your company name. They don’t know what you look like. They don’t know where you’re based. They don’t even know you exist! What sorts of search phrases do you think they will be typing in on Google?
กPhrases like กwidget suppliersก, กwidget sales onlineก and things like that?ก
Yes youกve got it! But are you listed Number 1 on Google for phrases like that?
กNo. We’re nowhere to be seen Mike. I think Iกve been patient enough with you though now answering your questions. Please will you reveal the secrets of getting Number 1 on Google?ก
No, I won’t.
กWhy not?!ก
3 Reasons Iกm Not Going To Reveal How To Get Number 1 Spot In Google, Every Time, Guaranteed
Reason 1 There Are No Insider Secrets
Getting a high listing on Google, or any other search engine, is a combination of hard work, having the right phrases on your website, having lots of great content on your website, having lots of other highlyranked websites linking to you and having your website built in the right way. There are no shortcuts, no magic bullets and no insidersecrets.
Reason 2 Getting Number 1 on Google Is The Tip Of The WebsiteMarketingIceberg
If you focus on getting Number 1 on Google and nothing else it will never happen. You need to focus on all the other elements I mentioned above and especially on developing reciprocal links with other relevant websites. Remember the top website marketing experts in the world (who do nothing else but market websites dayin, dayout) only attract around 15% of their website visitors from search engines. This is not because their websites don’t have a high ranking in the search engines (because they do and many of them will have that elusive Number 1 spot!) itกs because they attract so much more traffic from other places such as directories, associatesก websites, reciprocal links etc.
Reason 3 Itกs Too Dangerous
When you were a child how many times did you hear the following phrase?
กDon’t put all your eggs in one basketก
And yet day after day I hear people asking how they can get top on Google. There are websites dedicated to ‘the artก. People become obsessive about it and many derive their entire livelihood from visitors they get from Google searches. The result? When Google makes a big change to how they rank the websites in their index (which they did in November last year and to a lesser extent in January this year) many of these Googledependent businesses actually WENT UNDER. Thatกs right bankrupted because of an overnight change made by the powers that be at Google Towers.
So yes search engines, and Google in particular, should be an important part of your online marketing mix. But nothing more than that just one small part of the bigger whole. Especially with recent rumblings from the likes of Yahoo! and Microsoft, who are queuing up to topple Googleกs throne, you would be wise to set your sights on achieving a medium profile on hundreds of websites rather than a high profile on just one.
Mike Cheney


About The Author

You can get free access to lots more of my articles plus a FREE Special Report กHow To Turn Your Website Into A Customer Magnetก worth a value of £47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide

This article was posted on May 31, 2004

by Mike Cheney

Googleกs New SEO Rules

Googleกs New SEO Rules

by: John Metzler

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as กAllegraก, has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.

Overoptimization may have played the biggest part in the dropping of seoguy.com from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. Itกs a few months later and we see many of the กsandboxedก web sites finally appearing well for their targeted keywords.

With 44 occurrences of กSEOก on the relatively short home page of seoguy.com, and many of them in close proximity to each other, the content reads like a page designed for search engine robots, not the visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us don’t listen and this is what happens when search engines finally make their move.

One aspect of search engine optimization that is also affected in a roundabout way is link popularity development. After observing the effects of strictly relevant link exchanges on many of our clientกs sites recently, weกve noticed incredibly fast #1 rankings on Google. It seems Google may be looking out for links pages designed for the sole purpose of raising link popularity and devalues the relevance of the site. After all, if a links page on a real estate site has 100 outgoing links to pharmacy sites, there has to be a lot of content on that page completely unrelated to real estate. Not until now has that been so detrimental to a siteกs overall relevance to search terms. It goes back to the old rule of thumb: Make your visitors the top priority. Create a resources page that actually contains useful links for your site users. If you need to do reciprocal linking then keep it relevant and work those sites in with other good resources.

Keeping up with the online search world can be overwhelming for the average small business owner or corporate marketing department. Constant Google changes, MSN coming on the scene in a big way, and all the hype around the new Become.com shopping search function can make heads spin. But just keep things simple and follow the main rules that have been around for years. Google, as well as other search engines, won’t ever be able to ignore informative, well written content along with good quality votes from other web sites.

About The Author

John Metzler is the cocreator of Abalone Designs, Inc. www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.


This article was posted on February 28

by John Metzler

Google Takes Care of Idiots Too

Google Takes Care of Idiots Too

by: Alexis Dawes

Thereกs an old saying that goes, กGod takes care of babies and idiots.ก

Truly this statement applies to me, because when it comes to my search engine optimization skills, Iกm on the idiot side of scale. But thatกs okay because idiots are loved, and can easily survive in the search engine game too.

Let me explain.

Although NONE of my 6 web sites rank in Googleกs top 10 (or top 20 and 30 for that matter), and I only advertise 2 of my sites using AdWords, Google still helps me make a lot of money.

Thatกs probably because I went into this search engine optimization ‘thingyก with a grain of salt. I don’t keep any secret arsenals of software tools that reverse engineer web sites to figure out why their ranking high. I haven’t read any of the latest musthave volumes on search engine optimization. (Although they’re on my todo list when and IF business ever slows down.)

And still my MVP Google does its best to make me happy. And I do my best to give its searchers relevant content. But not in the way that most SEO savvy webmasters would recognize.

กItกs actually very easy to get traffic from Google if you think outside the box.ก

My strategy for getting traffic from Google is quite simple.

You see I don’t go out of my way looking for link partners. My sites are basically 12 page sales letters, and nobody wants to link to me, unless they’re getting paid.

Nor do I put a tremendous amount of effort into onpage optimization. I sprinkle my targeted keyphrase here and there, and Iกm done with it. I write for my paying customers.

What I do is follow this process:

I find other established sites that already have good PageRank and adequate incoming links.

I make sure these sites add new content every day. Sites with frequently added content get visited by the Googlebot often… sometimes every day.

I then place an advertisement on these sites, promoting my actual web site. When the Googlebot pays these sites a visit, the ad itself (NOT my web page) is ranked in Google for the keyphrase Iกve used. On many occasions my adกs have reached the #1 position in Google for my targeted keyphrase, in as little as 48 hours.

กWhere can you readily find such sites?ก

Believe it or not, a handful (literally a handful) of classified ad sites fit the description to a tee.

Backpage.com (http://www.backpage.com/) is one of them.

Backpage.com is a free classified ad service run by New Times, a publisher of alternative news weeklies. They offer classified ad listings for 14 US cities. However even if you’re not in one of their specific cities, you may still place an ad.

Certain advertisements placed through Backpage.com have reached top 10 positions in Google. The adกs that get favorably indexed in top 10 positions normally have less competitive keywords in the title. My personal synopsis is that these are keywords that receive fewer than 3,000 searches a month, according to the Overture Search Term Suggestion Tool.

An example is กmobile pc repair.ก

This is a lowtraffic, but extremely targeted keyphrase.

If you do a search on Google for กmobile pc repairก youกll notice an ad placed on Backpage.com is featured in the #5 position. Okay, so itกs not the best advertisement in the world, but thatกs irrelevant.

The point is

The ad got indexed in a top 10 position in Google.

Backpage.com allows advertisers to include web site links in the advertisement. So even though this particular advertiser didn’t include his/her URL, they very well could have. This wouldกve generated traffic to their site.

กMy point?

This is cure for getting targeted traffic while waiting for your actual web site to get ranked.ก

Early February 2005 webmaster forums around the world were abuzz with groans, gripes and periodic fits of happiness.


Because Google was doing a major update (dubbed Allegra).

Sites that had ranked in the top 10 for years were being mercilessly tossed around. Other sites that hadn’t gotten any decent rank in the past were beginning to see the light. And still others didn’t notice any changes.

As for me… well my actual sites still didn’t rise much in the ranks. Iกm still hovering somewhere around #50+.

But that hasn’t phased me one bit.

I look at the big picture and understand that getting traffic from Google is much more than having my site reach the top 10.

If I have 50 advertisements (similar to the oneกs from Backpage.com) that are in top 10 positions, and they’re all delivering traffic from targeted keyphrases, I haven’t lost anything. All those keyphrases delivering trickles of traffic equal a flood of clicks and orders at the end of the day.

Not a bad deal for somebody whoกs SEO illiterate. I guess the old saying is true… God really does take care of babies and idiots.

Copyright 2005 Alexis Dawes

About The Author

Alexis Dawes is the author of ‘taking The Back Road To Get On Googleกs First Page.ก This report offers details on several more loopholes you can use to get a top Google ranking. You can find more information at (http://www.GetInGoogleNow.com).

This article was posted on February 16

by Alexis Dawes

Attack Of The Killer Google Zombies!

Attack Of The Killer Google Zombies!

by: Michael Cheney

I was walking along the beach front this week with the warm sunshine in my face. You would think Iกd be happy right? Wrong! I was absolutely raging mad!


Because I can’t stop thinking about people the world over who are turning into Killer Google Zombies!

Don’t forward this email onto people of a nervous disposition because I really can’t restrain myself any longer.

Picture the scene if you will…

[A conversation last week though it could be this week or the next it happens all the time…]

Anon: กWe want lots of people to find our website but it doesn’t seem to be happening for some reason.ก

Michael: กCan you tell me some of the methods youกve been using to market your website?ก

Anon: กWell really we’re just waiting for Google to update and then weกll be fine. Once that happens our problems will be over.ก

Michael: กWhat else are you doing to market your website?ก

Anon: ‘there isn’t anything else you can do is there?ก

[Michael slaps head..]

**In Search Of The Holy Google Grail

Yes itกs the attack of the Killer Google Zombies. People that think Google IS the Internet. Google is not the Internet. Google is not the search engines. Google is one search engine. Thatกs all.

There are millions of Killer Google Zombies out there right now just staring at Google looking to see whether they are ranked on page 124 or 125. Wasting their energy, efforts and life in pursuit of the Holy Google Grail The Number One Ranking…

**The Single Best Way To Get Customers To Your Website

If there is one single and mostimportant fact I have learned in the past 9 years about how to get customers to your website it is this:

There is no one single way!!!!

If you’re looking for the กmagic bulletก, the กultimate secretก, the กhidden treasureก or any other cheesetastic analogy that you care to mention forget it. Stop looking for that one กkiller way to explode your websiteกs traffic levels over nightก it doesn’t exist.

You need to start seeing the wider picture and leaving the Google Zombies to it. You need to try other search engines, try links, try online advertising, try developing partnerships with other websites, try viral marketing techniques, try dispersing your message on other peopleกs networks, try creating multiple websites for different niches, try an affiliate programme, try getting listed in directories, try launching an email marketing campaign and try tattooing your website address onto your forehead.

Whatever you do please promise me you will try lots of different things and not turn into a Killer Google Zombie!

Michael Cheney

About The Author

Get hundreds more proven, practical and painless internet marketing tips and tricks plus FREE internet marketing products worth £159 ($288) here: http://www.magnet4web.com

This article was posted on September 15, 2004

by Michael Cheney

Pizzazz Prevents Piracy of your Articles

Pizzazz Prevents Piracy of your Articles

by: Darby Higgs

Writing articles for the web is an effective way to bring more traffic to your site. You write the article, you include a link in the authorกs info box, you submit it to article distributors and it gets reproduced with a link back to your site. You get traffic from the link as well some kudos from the search engines which will eventually build even more traffic. Bonza!

But what happens if someone just grabs your article and reuses it without the link? You get nothing for your effort in writing the article!

Before you can do anything about it you need to know how to find the culprits. Enter stage left our friends at Google. Google has a wonderful service called Google alerts which will send you an email if and when a page containing a keyword or keyword phrase is found by its busy little spiders.

Access Google Alerts by going to www.google.com/alerts Then you can enter your keyword phrase inside double quotes, select Web for Search Type and decide on a frequency of report. You can come back to change any of these details later, experience will guide you to the best settings for your situation. Easypeasy. Every time the spiders find your phrase you will get an email telling you where it was found.

The alerts will tell you how successful your distribution method has been and it will also tell you if people are reproducing your articles without including the link. Then you can do something about it.

What has this got to do with pizzazz? Distinctive keyword phrases are needed to make this monitoring work. If you use a phrase like web promotion or like traffic building you will get lots of false positives, webpages with the phrase but not your article.

So you need to spice up your articles with some unusual words in unusual combinations in other words pizzazz. Use two or three word phrases, just ignore any punctuation, Google will treat it as spaces. Don’t forget to put your key phrase into double quotes. Google will then find just your page or copies of it and you can easily check that everyone is playing cricket. Pirates will be quickly detected.

For this item I could use any of these as my keyword phrase false positive webpages, pizzazz distinctive, traffic bonza, cricket pirates All in double quotes). None are likely to appear elsewhere on the web, but if they do Google Alerts will pick them up, and I can edit the alert to ensure only this article is reported.

Writing articles with pizzazz (use a thesaurus) is more fun, and your articles will stay in the mind of your readers mind a little longer.

About The Author

Darby Higgs is editor of OzArticles at http://wwww.ozarticles.com a clearing house of articles with Australian content.

darby @ozarticles.com

This article was posted on March 27

by Darby Higgs

Are You Tired of Google Adsense How Steve Found

Are You Tired of Google Adsense How Steve Found a Replacement for Google Adsense

by: Steve McArthur

Many people who have tried to make money on the internet in the last couple of years have done quite well using Google Adsense, myself included. About this time last year I was making about $5,000 a month.

I was using several different software programs that are readily available such as Traffic Equalizer, Ranking Power, and Traffic Dynamo.

A few other programs were very promising, including one that I had high hopes for that used random text generation. Invariably I would create a new web site, put it up on a server, blog and ping it and away it would go.

The spiders would come and I would get good listings in Yahoo and Google which delivered a goodly amount of traffic, which in turn created above average Google Adsense incomes.

Alas, it was too good to be true. What always happened was that these types of machine generated sites would slowly begin to erode in ranking in the search engines therefore causing my Google Adsense income to slowly dissipate to almost nothing.

However, I finally chanced upon a Google Adsense substitute which allows me to generate a replacement for my lost income much easier than I did before with a lot less hassle.

Google Adsense is still a viable and great way to go if you have web sites that generate large amounts of traffic. However, my life is much simplier now that Iกm doing it a different way and to me simpler is better.

About The Author

Steve McArthur

Who else wants to earn $5 to $10 a day per domain?

I found an Adsense substitute http://www.exiee4.info/goldkey/

This article was posted on August 08

by Steve McArthur

Google Adwords: Higher Traffic and Sales in 2 Hour

Google Adwords: Higher Traffic and Sales in 2 Hours or Less!

by: Ben Chapi

There are various ways to purchase highly targeted advertising at very low prices. Google AdWords is one simple and quick way to to do this. Regardless of your budget, you can actually get your text ads appearing on search result pages within minutes! You can also target your ad to a specific language or country.
Pricing is based on the position in which your ad is shown but there is no minimum amount required in order to open an account. Google positions your ad based on how many users click on it over time. Current rates range from $15$10 (per thousand ads shown) for positions 13, and $8 per thousand for positions 48.
According to Google, Adwords text ads have an average click through rate 45 times higher than banner ads. I have generated click through rates as high as 36% by using the guidelines outlined below. I frequently test ads for as little as $1!
Iกve been using Google Adwords since it was first introduced and Iกve found it to be very effective for testing ads. My best click through rate so far has been 36% and the lowest being 0.98%! On average my ads get a 20% click through rate on very focused keywords and search terms and 6% on general popular relevant keywords. Here is what I do.
When promoting my products I choose keywords/search terms that are very specific to generate highly qualified prospects. I get very few searches, but a very high click through rate. I then keep the ad running for a very long time.
Instead of using keyword กprinterก for an ad about printers, I use the exact model of the printer e.g. กLexmark Z11ก or less focused กLexmark printerก. I also put the search term in the title section. This simple trick produces very high click through rates.
Here are some guidelines:
1. Avoid keywords that are too general. Because ads are paid for on a CPM basis, you are likely to spend money quickly with keywords that are too vague. Avoid general keywords like กbusinessก or กfreeก. Taylor each keyword to your offer and use relevant terms/words in both the title and the ad body.
2. Give Google users a compelling reason to click on your ad link. The easiest way to do this is to provide something of value for free.
3. Use a different ad for each keyword or search term. This increases relevance and the likelihood that Google users will click on it.
4. Test and monitor your ads. Refine and finetune your ad to maximise click throughs. With Google you can do this in real time!
Googleกs Adwords has become very popular and Google have had to increase the number of ad displays per keyword search from 3 to 8. You can open an account and test this service by going to:


About The Author


FREE "Ultimate SelfFunding Autopilot Affiliate Recruiting System that will EXPOSE your Ad to over 1,000,000 people Daily for FREE! http://www.wildfirecoop.net/a.asp?70004278

This article was posted on February 4, 2002

by Ben Chapi

Getting Web Site Traffic in Less Than One Day

Getting Web Site Traffic in Less Than One Day

by: Cheap Hosting Directory

Every web site owner has wanted to drive additional traffic to their web site – and of course we’re all in a big hurry to do it. But have you ever thought about the fact that any webmaster can drive great qualified traffic to their site in less than one day? That’s right – you can literally set up an entire traffic driving campaign and see the traffic coming to your site even in the same day! Here’s how:
Harness the Power of Targeted Search with Google
The absolute fastest way to get really serious targeted traffic to your web site is to use the power of Google. You know, Google the guys that get, oh say, over 50% of all searches conducted on the Internet today. Yeah Google the guys who figured out how to produce relevant search results. Google the guys who are gonna go public and make like 20 zillion dollars. That Google.
They have a braindead easytouse advertising product called Google AdWords – and you can set up an account, create keywords, have them appear on the relevant search terms in the Google search engine, and see real live qualified traffic to your web site in the space of a few hours.
Setting Up a Google AdWords Account StepbyStep
Okay, take a deep breath. Settle into the chair in front of your computer and get ready to go. Follow these steps exactly:
1. Navigate your browser to: https://adwords.google.com/select and click on the ‘Sign Up Now’ area.
2. Select the appropriate language and gepgraphical targeting – ‘Regions and cities’ if you are a local business, ‘Global or nationwide’ if you serve all regions (we’ll use this setting for our example). Click the ‘Save and Continue’ button.
3. Next you choose your countries. If you are a North American business, I highly recommend selecting ‘United States’ only. To do this – go to the right hand box entitled ‘Selected Countries’ and highlight ‘All Countries’ with your mouse. Then click the ‘Remove’ button. The ‘Selected Countries’ box will now be empty. Go to the left column and highlight ‘United States’ – then click the ‘Add’ button. Click the ‘Save and Continue’ button.
4. Now you name your ad group and create your first online ad. Don’t worry – you can always go back and edit your ad at anytime. Just have fun with it for now! To get started, think up a name that you want to call your first group of ads. Type this name into the box labeled: ‘Name this Ad Group’.
Now go to section ‘A: Create Ads’ just below. You simply fill in the boxes and Google does this cool ‘automatic update’ that shows you what your ad will look like as you are filling in the boxes. When you have an ad that you like click the ‘Save and Continue’ button.
5. Choose the keywords that will trigger your ad. If you sell ‘tennis rackets’ then start with that keyword. If you sell ‘palm pilots’ then start with that. Once you have typed in a search term, you can always use the ‘Keyword Suggestion Tool’ link on the same page to expand your list. Google will automatically suggest words that may expand your traffic. Be sure to do a reality check against this list – it’s automated and some terms may not be appropriate for your business. Once you have a list of keywords, click the ‘Save Keywords’ button to continue.
6. Choose your maximum bid. I always set this to $.05 (five cents) to start. This is Google’s minimum bid amount. You can always change it later if you need more traffic. Type in .05 and click the ‘Calculate Estimates’ button. Ignore the resulting estimates – they are almost always wrong. Simply click the ‘Save and Continue’ button. At this step Google will ask if you want to create another ad group – simply bypass this step by clicking the ‘Continue to Step 3’ button.
7. Now you specify you daily budget. I suggest being conservative here as well. You can always increase this later. For now – figure out how much you can spend each month for traffic and divide by 30. Put in an amount that is this number or even lower. I usually start with $5 per day as a maximum. When you’ve decided, simply click the ‘Save and Continue’ button.
8. Entering your contact information and password. This step requires you to give Google a valid email address that you can check – in order to send you to the final confirmation and billing step. Fill in your email and pick a password that you can remember – preferably one that has at least 1 numeral and is difficult to duplicate easily.
When you’ve filled in your information, click the ‘I agree – Create my AdWords account’ button.
At this point you should see the following message: ขThank you for signing up with AdWords. Please check your email (you@youremail.com) for a message from Google containing a link to our verification program.ข Follow the link in that message to confirm that we have your correct email address.
9. Check your email and finish setting up your account. Go to your eamil and retireve the Google email. Follow the link inside – this will verify that your email is valid. Then simply login to your AdWords account using the email address and password that you supplied in the last step.
10. Once you log in you will see the following message: ขNote: Your account hasn’t been activated. Payment information is required in order to run your ads. Please provide your payment information on the Billing Preferences page in the กMy Accountก section. Typically, your ads will begin running almost immediately after you submit this information.ข Simpy follow the ‘Billing Prefences’ link and enter your credit card information. When complete click the ‘Save Changes’ button.
11. Your AdWords account is now live! You will see traffic from your ads coming to your site almost immediately if you have selected popular keywords.
Then entire process described above can easily be completed in less than 2 hours. I just did it myself in less than an hour. Good luck and remember if you ever have any problems with the account running through too much cash – you can simply ‘pause’ the account giving you time to reduce your bids, or delete keywords. While you won’t become an AdWords expert from this start up guide, you will begin to see highly targeted web traffic come to your site in less than one day!
Next we will be publishing our 4 Part guide to กCheating Adwords Selectก

About The Author

Author: Cheap Hosting Directory .com

Email: info@cheaphostingdirectory.com

CheapHostingDirectory.Com is a resource for webmasters and consumers looking to find a web hosting company or a quality expiring domain names with traffic. CHD is part of the TechPad Agency network of web hosting related sites, visit www.thetechpad.com for more information.
This article may be reprinted or published without the authors consent as long as the ขAboutข and ขweblinksข are kept intact. If you publish this article, we would love to know the location. Feel free to email us.

This article was posted on June 14, 2004

by Cheap Hosting Directory