กHow To Make Readers Desperately and Uncontrollabl

กHow To Make Readers Desperately and Uncontrollably Wanting To Buy Your Productก

by: Steve Atlas

Are you looking for ways of persuading your web site visitors to buy your product or service? Or for ways of writing a sales letter so that you sell more?

Then you need to understand why people buy in the first place.

People buy things because they want to. Not necessarily because they need to.

We don’t need to buy expensive designer clothes, for instance, but we want to. Because we want to look good, and great clothes makes us look good. Why do we want to look good? In many cases, simply to attract the opposite sex.

This is why so many designer clothes ads use sex to sell.

Itกs simple, but it works. In a magazine ad – by placing a guy in a particular designer suit next to a couple of beautiful women, the readers subconsciously thinks that by buying that suit, he too will attract beautiful women.

Emotion makes you buy. Wanting to achieve something makes you buy.

You need to trigger the readerกs desire for your product. Not necessarily by focusing on your product, but on how his life will change when buying this product.

Focus on the potential customer, not your product.

You can’t force people to buy. Unfortunately, some of you might say.

But why force someone, when you can make them want to buy voluntarily? With much better results? Trigger their emotions so that they want to buy. Make them want your product. Feed them with emotional triggers so that they get excited about the project. Let them so the sales job.

How to trigger their emotions?

Tell your reader how his or her life will change after buying your product. Are you selling power shower heads? Tell them how fantastic youกll feel every morning using these heads. Describe it. Compare your power shower heads to the ordinary, cheap shower heads.

Show them how the features of the product will benefit the buyer.

Appeal to his or her emotions.

Are you selling cars? Let the prospect sit in the car, let him drive the car. Point out all the little details, like the high quality leather that is used on the seats. (Don’t say a word yet about how much this costs extra.) Paint him a picture…describe to him how wonderful itกll be to drive this car every day. Describe how the product will change his life.

Make them want your product.

But in order for the emotional appeals to work, you need to use logic, too. Because the prospect must justify his uncontrollable urge to buy.

After the initial emotional appeal, give him all kinds of logical reassurances of why it’s OK to buy. Tell him how much money he will save using your product, tell him you’ve reduced the price of your product so that if he likes it he’d be much better off buying straight away, tell him that you will give him additional bonuses if he buys immediately, and the best trick of all…

Tell your potential customer that he can return the product to you at any time and get a full refund if he’s not entirely happy about it.

This is the ultimate logical appeal.

If he wants your product; if you’ve made him want your product the main thing holding him back is money. If you take away this risk, he’s got nothing to loose.

Use emotion to get your readers to desire your product by showing them how they will benefit from the product. Use logic to take away their resistance to buying. Use logic to take away all the risks.

About The Author

Steve Atlas writes regularly for the Internet Marketing Dictionary http://www.internetmarketingdictionary.com

This article was posted on February 08, 2003

by Steve Atlas

Toner Cartridges How They Work

Toner Cartridges How They Work

by: Martin Smith

In the past computers and their accompanying printers were huge. Toner reservoirs and toner cartridges were used instead of ink cartridges like the ones in use today. Toner cartridges were difficult and messy to fill. The toner cartridges were an advancement. Some printers ran on print wheels and some used ribbons.

Computers are compact and printers now do more than just print on some cases. Cartridges with selfcontained reservoirs are used in printers. Refilling some cartridges is possible and it isn’t as messy as adding toner was. Two types of printers cartridges now exist. HewlettPackard and Epson printers primarily, used the first type the Peizo Electric.

An electric current is applied to a small crystal causing it to expand about every five microseconds (20,000 per second). The ink, because of the expansion, squirts through the print heads rapidly and precisely. Piezo Electric can do more precise action and tend to last longer because it has fewer print heads than do bubble jet/ thermal printers.

Bubble jet printer cartridges heat the ink into a bubble and is squirted through the ink nozzles thousands of times a second. The printer that is quieter than Piezo based printers is the bubble jet. It prints with exceptionally high resolution color printing. Ink is squirted through the nozzles as they move over media in the inkjet method not the mega pixel method.

Liquid ink, is squirted, in various colors on the paper to create an image. A motor assembly is used to enable the print heads to scan the page horizontally while the page is rolled vertically. A narrow band of an image is printed and the paper moves on ready for the next step. For speed it prints a strip across the page while it also prints vertical rows of pixels in each pass.

There are several types of inkjet technology. DODdrop on demand squirts small drops of ink on to the paper through tiny nozzles. It is akin to a hose being turned on and off 5,000 times per second. The amount of ink dropped on the paper and which nozzle fires and when is controlled by the driver software. The ink tends to smear right after printing in inkjet technology.

This is getting better as new ink compositions are developed. The Thermal Technology of printing allows the ink to shot onto the paper. This is a three stage process. The squirt begins in stage one when the ink gets heated to create a bubble. The initial pressure breaks the bubble and hits the paper. The vacuum that results pulls the ink from the reservoir to replace what was ejected.

In the past printers were highly priced because the print head that would imprint the image on paper was contained within the printer. Printers are fairly low in price, but the expense comes when you have to buy cartridges for it. It would almost be worth it to buy a new printer rather than the cartridges because the cost of cartridges is often more than the most basic inkjet printer.

Although cartridges are expensive they have some complex technology in them that would make them cheaper overall than it would be to keep replacing printer heads. Cartridges now have print heads contained within in themselves. If you use the correct cartridges in your printer, you could have the printer for a long time. Black cartridges work by squirting the ink through tiny nozzles onto the paper as they move back and for the page as do color cartridges.

Color cartridges have three reservoirs; one is filled with magenta, one with cyan, and one with yellow ink. A lot of things can have a bearing on the image quality. The quality of the paper you choose could determine the image you get. The two main influences on image quality are brightness and the absorption of ink. The vividness of an image describes its brightness while how effectively ink is put to the paper is absorption.

It is best to use paper specifically designed to be used with an ink jet printer. Using the proper type of paper will result in the best possible image. The settings of your display properties and/or printer settings can affect your printing project. The type of paper you use and the printer may suggest leaving your documents to dry for awhile. Check your printer for settings that may save ink by putting out less ink allowing documents to dry faster and provide you with a near perfect print image.

Knowing your printer and how it works is important.

About The Author

Martin Smith is a successful freelance writer providing advice for consumers on purchasing a variety of Discount ink cartridges which includes Cheap ink cartridge, if you have time drop by his site for some tips and information. http://www.bestpriceprintercartridges.com.

This article was posted on August 22

by Martin Smith