How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling Part 1
by: Ian Canaway
In the following กspecial report,ก I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you’re in.
Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered.
Hereกs how it all began…
One day, I noticed an interesting marketing concept. So, I sent my subscribers an interesting question. Hereกs what I sent to them…
กIf you had to sell popcorn, how much would you be able to charge for it?
Most of us would be willing to spend around one to two dollars on it. And Iกm talking about a nice sized bag.
But, hereกs something interesting…
Movie theatres charge 3 to 6 dollars for their popcorn! And you don’t even get nearly as much popcorn as youกd get elsewhere!
Whatกs the deal? Is their popcorn กspecial?ก
Not really. But they’re still able to charge 2 to 3 times more than others and still have people buying in droves.
How are they doing it?? If you can answer that, Iกll give you a special prize. 🙂 Just reply to this note with your answer. It doesn’t have to be the right answer, as long as you stop to think about it.ก
Within minutes of sending the email out, the responses started pouring in…
Some were extremely short and to the point, with statements like… กBecause they canก or กItกs the smellก or กBecause people get hungry.ก
Yes, some people do get hungry and have to buy กsomething.ก But thatกs not the bulk of the buyers by any means. And…if they get hungry and are forced to pay the high prices, they mostly likely will not want to be caught in that situation again, will they?
And, yes, some do buy it because they can’t resist the smell. But thereกs more to it than that.
Other answers said, กItกs the perfect locationก … กSupply and demandก … กCaptive audience.ก
Another answer stated…
กMonopoly! You can’t bring anything into the theatre and once you are in, there is no where else to purchase popcorn.ก
Thatกs not necessarily a wrong answer. But, it does make one wonder… If they corner their customers in this way and charge them high prices, wouldn’t most customers be either outraged not to buy, or at least not buy again, in the future?
The question that comes up is… why do they continue to buy it and pay these outrageous prices?
Another subscriber suggested…
กPeople don’t go to see the movies everyday. So, they are willing to pay the high prices once per weekend.ก
Sure, thatกs possible. Although, I think at some point, theyกd get tired of having to pay the high prices, wouldn’t you say?
They can’t be paying the high prices just because they กhave to.ก Itกs gotta be because they กwant to.ก
But, why would they want to, despite the outrageous prices? Could it be that price just isn’t an issue in this case? Hmm…
One subscriber started a discussion in his office, and sent these responses…
กSome said itกs because itกs the only place you can get กMovie theatreก popcorn, some said because the taste or when they smell it they have to have it.
Others said because they have to be eating something.
My thought is because they have the market trained. And, it didn’t start with this generation…
Parents brought their kids to the movies and either by example or verbally trained the kids to buy popcorn at the movies Itกs just what you do…ก
Ahh… now we’re getting somewhere.
About The Author
Ian Canaway
To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf. Ian Canaway will help you launch your very own money making website today thatกs 100% ready to take orders and pull in massive profits for you right now. Guaranteed! Visit: http://www.asuccesfullhomebusiness4u.com.
This article was posted on August 30
by Ian Canaway