High Definition DVD: A Primer

High Definition DVD: A Primer

by: Kenny Hemphill

High definition DVD, also known as HDDVD (which actually stands for High Density DVD), is one of two competing high definition storage formats the other being Bluray (http://www.thehdtvtuner.com). The need for a new, high capacity storage format, has been primarily brought about by the rapid rise in popularity of HDTV in Japan and the US. HDTV has much higher bandwidth than either NTSC or regular DVD discs, so in order to record programs from HDDVD higher capacity discs, of at least 30GB, are required.

High definition video is also being used increasingly to make Hollywood movies as it offers comparable quality to film at much less cost. Therefore, the studios plan to release future movies on one or both high definition formats.

HDDVD was developed by Toshiba and NEC and has the support of the DVD Forum, along with a number of Hollywood studios. Currently those studios which have announced support for HDDVD are; Universal Studios, Paramount Studios, Warner Bros., and New Line Cinema. It has a capacity of 15GB for singlesided discs and 30Gb for doublesided. It doesn’t need a caddy or cartridge and the cover layer is the same thickness as current DVD discs, 0.6mm. The numerical aperture of the optical pickup head is also the same as DVD, 0.65mm.

Because of its similarities to current DVD, high definition DVD is cheaper to manufacture than Bluray, because it doesn’t need big changes in the production line setup. Both HDDVD and Bluray have backward compatibility with existing DVDV discs. That is that current DVDs will play in HDDVD player, although new high definition DVD won’t play in older DVD players.

High definition DVD currently supports a number of compression formats, including MPEG2, VC1 (based on Microsoft’s Windows Media 9), and H.264 which is based on MPEG4 and will be supported by the next version of Apple’s QuickTime software, which will be included with Mac OS X Tiger.

About The Author

Kenny Hemphill is the editor and publisher of The HDTV Tuner (http://www.thehdtvtuner.com) a guide to the kit, the technology and the programming on HDTV.

This article was posted on February 14

by Kenny Hemphill

Simple Website Design for High Rankings : A Legiti

Simple Website Design for High Rankings : A Legitimate Home Business Idea

by: Alexandra DeBoer

I began my adventure as an at home web designer almost three years ago, and today feel very pleased with the outcome. I started out wanting a website created for my home craft business, and had my husband Ben, a network administrator, show me some simple HTML. I gradually fell in love with the detailed world of web design, creating content, and figuring out what the search engines looked for in a high ranking web site.

Today, I have created several successful websites, many high ranking pages, written several articles, been interviewed, paid for my work, and taught many people how to create high ranking websites. I began without any formal training, and do believe that this field is wide open for anyone truly passionate about learning. It is a wonderful, and legitimate home business opportunity for anyone who has the desire to learn.

I really want to get the word out that a series of small, simple steps can successfully optimize a website, and that ANYONE can learn how to do this, and even charge others a good rate to do so!

I would recommend that anyone interested in this career should be:

Entrepreneurial in nature

Patient

Computer friendly and willing to learn some basic HTML

A good writer

A person who enjoys teaching others and communicating

The first step would be to create some websites in the computer for yourself, and practice, practice, practice. I would also recommend subscribing to some free web design newsletters in order to really keep up with what is going on with search engine and programming trends. Once you feel confident in your ability to design even a simple optimized website in a few hours, get a business license and start hitting the streets in your area. Talk to small business owners and find out which ones don’t have a website. Explain to them why they do need one, what your abilities are, and how much it will cost.

Don’t lie about your limitations or feel bad about charging an hourly rate for your work. Remember that a website you design will usually be less money than a large firm would charge, and that you probably know far more about web design than that business owner does! It may not hurt to locate a graphic designer who would like to do the artwork for the website, as search engine optimized websites are mostly about text, but look nice with some small business logos that match the ขthemeข of the businesses’ other advertising.

About The Author

Copyright 2005 by Alexandra DeBoer. For more information about the author or a career in web design, please visit her website at: www.webdesignfromhome.com.

[email protected]

This article was posted on March 09

by Alexandra DeBoer

Google Page Rank Important Or Just Another Numbe

Google Page Rank Important Or Just Another Number?

by: Richard Grady

In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic Google Page Rank and ask a similar question is it that important?

First a quick overview as to what the Google Page Rank actually is…

Google Page Rank (or PR as it is often referred to as) is simply an indication of the number of websites that link to a specific website. It also attempts to indicate the quality of those links. PR ranges from 0 to 10 (with 10 being the กbestก PR and 0 being the กworstก). The vast majority of small business websites will usually find they have a PR of between 0 and 5.

To calculate a particular sites PR, Google uses a fairly complicated algorithm based on the number of web links that it is aware of that link to the site in question. This algorithm will also take into account the PR of the page that is providing the link, thus a link from a web page that has a PR of 7 will be considered more valuable than a link from a page with a PR of 4.

Because of the way in which links from higher PRranked sites are considered more important, many people are choosing to buy links from websites with high PRกs just so that they can increase their own PR. I have seen sites selling a simple text link on their home page for over $700 a month purely based on the fact that they have a PR of 7 or above. This may seem like a lot of money but when you consider that the website owners that are buying these links often have websites that are in no way relevant to the content of the site linking to them, it is absolutely ridiculous.

Take this example, letกs say you have a website about health and fitness and you buy a link for $500 a month from a random website because it has a PR of 7. This random website has no relevance to your health and fitness site so what is going to happen? Well, your own PR may increase as a result of the link. You may get a bit of extra traffic but probably not much since people don’t click on links that that they are not interested in. You will definitely be $500 poorer at the end of the month!

Instead, why not spend the $500 on payperclick advertising and benefit from some quality, targeted traffic?

Of course, there is a bit more to it than that and the reason that most people want to increase their PR is because Google takes this statistic into account when determining where a website will be displayed in their search results. Many people assume that a high PR automatically equals a high search engine placement for their chosen keywords. Not so….

PR is just one of over 100 different factors that Google takes into account when deciding where your website will feature (and these factors and the main algorithm change on a very regular basis). It is perfectly possible for a website with a PR of 5 to get a higher ranking than a PR 7 site if it has better content or is more relevant for the search term in question.

Remember that relevance is all important with Google and a link from a website that is not relevant to your own site will be considered far less important than a relevant one (which makes buying links from random sites purely because they have a high PR even more crazy).

I have read several rumours lately that Google haven’t updated PRกs for a couple of months and they are considering phasing PR out or modifying it in some way. This is pure speculation but it wouldn’t surprise me in the least. PR is easily manipulated (for example by purchasing links as described above) and Google doesn’t like to have their calculations or search results manipulated. It stands to reason that they will be looking at ways of preventing this.

So, in summary, is Google Page Rank important to your business?

Well, it is a good indicator of how many other sites link to yours and how important Google considers your site to be BUT I personally don’t place too much importance on this statistic and I certainly won’t be paying out for a link from a website just because it has a high PR.

As I said above, Google changes itกs rules on a regular basis and I see little point in chasing a particular PR on the basis that it might get you higher search engine rankings. If Google do decide to do away with PR, all your work will have been for nothing.

Instead, concentrate on building quality, relevant links from sites that are connected in some way to your own site content. This will ensure that any traffic you receive via these links will at least have an interest in your site. Building links on this basis will automatically increase your PR over time (without the need to pay out for overpriced, irrelevant links). If you do things this way and Google does scrap the PR indicator, it shouldn’t affect you in any way and the links you have in place will continue to benefit you.

Remember, in the same way that a low Alexa rating doesn’t guarantee traffic or sales, neither does a high PR. Sure a high PR is a กnice to haveก but lots of traffic and high sales is even nicer 🙂

Copyright 2004 Richard Grady

About The Author

Richard Grady has been helping people earn online since 1998. Find out more about Richard at: http://www.thetraderonline.com Free wholesale search engines: UK http://www.wholesale118.co.uk and US http://www.thewholesaletrader.com

This article was posted on October 04, 2004

by Richard Grady

Are You Down With OPP? Get High Rankings with Oth

Are You Down With OPP? Get High Rankings with Other Peoples Popularity

by: Jack Humphrey

There are many กoffsiteก promotion tactics that work well to get high rankings. But nothing works better in my experience than publishing and syndicating information pieces or articles.

Now before you run off thinking youกve read about the following tactic before, hang on!

This article assumes you have come cross one of my other articles on articles. And that you know what syndication is and why it is important at itกs most basic level for high rankings.

But now I want to show you a trick to get high rankings for search terms that you currently struggle with on your own site by optimizing SOMEONE ELSEกs site for that term.

Here we go!

There are other sites that have the traffic and rankings you WISH you had, right? Well, syndicating content can put YOU on those sites and if you are smart about it, you can optimize those popular sites pages with your search terms to get high rankings for that particular page.

Why on earth would you do that?

Well, for one, it is faster to get ranked higher on a site that already has a high ranking in the search engines. Your article could focus on a term like I am doing in this one.

Have you seen a repetitious, but hopefully not obnoxious, term in this article? I am using กhigh rankingsก on purpose. I don’t have a high ranking for that term on any of my sites and I want to use OPP to get a higher ranking for my link which LINKS BACK TO MY SITE at the bottom of this article!

Confused? Don’t be. Basically, all I am doing is using the popularity of very large sites that house my articles every time I write to get attention of surfers looking for content based on less competitive but desirable keywords.

Itกs a known fact that Google spiders more frequently on sites that are large, established, and that change frequently. I can have an article showing up on a Google search in the top ten for a key phrase in as little as 1 day at times.

On a new site the same article would take weeks sometimes to get into Google and even then, if my pagerank isn’t very high yet, I will STILL rank lower than the same page on an established site.

Higher rankings can be achieved in so MANY ways and this is just another angle for writers who have little patience for waiting on the engines to find THEM.

Syndicating keyword optimized articles is how I go out and find the search engines wherever they are spidering right now. This is also how I submit all my sites to the search engines. I just syndicate my articles.

This is basically like casting into a different, more active part of the pond you are fishing in. If the fish ain’t bitinก where you’re fishing (your own site) then go fish another part of the lake with OPP!

Copyright 2004 Jack Humphrey

About The Author

Jack Humphrey is the CEO of http://WebFoxMedia.com, a marketing consulting firm dedicated to small and large businesses looking for higher rankings and more traffic and exposure. We also write keyword optimized articles for you!

This article was posted on December 01, 2004

by Jack Humphrey

Competing with the Big Names

Competing with the Big Names

by: Derek Croote

If you have ever been in an industry with long established, big name companies then you know it is hard to beat them in the search engine rankings. So you go to their pages to see how they are ranking so high, but they are not using the techniques you were told to use. Furthermore, they only have the word you searched for displayed once in their body text, not in their title tag, heading or meta tags. This can’t be right! However, it is. The only possible way to compete with the big names is with links, frequently updated content and name recognition.

The long established sites have received so many links over the years they don’t have to plaster their pages with certain keywords for high rankings.

Links can be hard to come by, especially if your site is new. There are countless ways to get them, but here are a few that will get you high quality links:

Writing articles

Reciprocal linking to relevant sites

Participating in forums

Frequently updating content

Creating free tools

Submitting to directories

Buying text links

Frequently updated content will generate a large number of oneway links, if people know about it. For people to find your compelling content, you have to get your site name out there. If no one knows about your content, how will you get links? To get you name out there you have to:

Become the leader in your industry

Write press releases, articles and free ebooks

Use paid advertising

Start a newsletter/ezine and a blog.

Target the right keywords

Beating the leading names may be difficult, but it is achievable. Gaining links and getting your name out there will be key in competing with these powerful sites. You will get to the top of the rankings in the search engines with time and hard work.

About The Author

Derek Croote is a SEO, web design and usability enthusiast. Derek is the webmaster of http://www.saratogalakesideacresassociation.org, a small homeowners association. You can reach him at [email protected].

This article was posted on April 16

by Derek Croote

Why Traffic Touts and List Pushers Are Bad For You

Why Traffic Touts and List Pushers Are Bad For Your Business

by: Charles Kangethe

In this Article we look at the second competitive advantage of successful Internet Marketers Warm Traffic and True Oกpt In Lists.

Good, Bad and Ugly Traffic

Marketing depends heavily on the type of Traffic you attract.

* Untargeted Traffic

Similar to Traffic passing high street shops in vehicles.

This Traffic is of very little use.

* Targeted Traffic

Similar to people window shopping on the high street.

There is a chance that if the products appeal, they will walk in to get a better look. Competition from other shops, for this type of Traffic is very high.

* Warm Traffic

Similar to browsers who walk into the high street shops to ‘touch and Feelก the merchandise.

Your best prospects and chances of sales come from this group.

=> Sidebar What Traffic Touts don’t want you to know

They can and will sell you untargeted and targeted Traffic.

Very few can deliver warm Traffic!

Sidebar What Traffic Touts don’t want you to know

Page Impressions with no filter deliver untargeted Traffic!

Page Impressions with filters result in untargeted to targeted Traffic. You have to buy big Traffic volumes to convert a small percentage into warm Traffic.

Sidebar What List Pushers don’t want you to know

You have no easily checked evidence of :

How long ago the names were obtained

Where the names were culled from

Which competitors have the same names

Whether or not the purchased list has a genuine interest in your offers

Sidebar

The two strategies above will create Warm Traffic in volume and help you build responsive True OกptIn lists. The Paid route will deliver results faster. The Free route will deliver Volume. http://www.anysurf.com Use this engine to practice

=> http://www.payperclicktools.com Information on PPC

=> http://www.payperclicksearchengines.com PPC directory

Simply Easier Marketing 1 First Competitive Advantage

=> http://www.simplyeasier.com/ownarticles.html HTML

=> http://www.simplyeasier.com/articles/affiliates.txt Text

How To Build An OกptIn List F’ree ecourse

=> http://www.simplyeasier.com/optin/theoptinstrategy

Intellectual and emotional triggers for True OกptIn Lists

=> http://www.simplyeasier.com/21mm

An unusual Cost Per Action Solution

=> http://www.simplyeasier.com/articles/radio.txt

Syndicate yourself with F’ree Press Releases and articles

=> http://www.simplyeasier.com/articles/pr.txt

=> http://www.simplyeasier.com/articles/how2write.txt

Build Search Engine and People Friendly Content Pages

=> http://www.trafficequalizer.com

=> http://www.rankingpower.com

Other relevant articles:

All Website Traffic Is Not Created Equal By Angela Wu (c) 2004

http://onlinebusinessbasics.com/article.html

Ten Tips to the Top of the Search Engines By (c) 2004

Jill Whalen http://www.highrankings.com

(c) 2004 Charles Kangethe

About The Author

Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from Suffolk. The กSimply Easierก brand name is your guarantee of high value, quality Marketing Products, Services and Resources.

[email protected]

This article was posted on April 02, 2004

by Charles Kangethe

Quiz: What Kind of ขSales Shoeข Are You?

Quiz: What Kind of ขSales Shoeข Are You?

by: Kim Duke

Have you ever wondered what type of saleswoman you are? It doesn’t matter if you run your own company or sell for someone else – it is extremely important to know what your style is. What does The Sales Diva mean here? Well – let me throw my high heel on my desk here and I will explain.

Are You a ขShoeInข With Your Customers?

The most important aspect of selling is to understand and relate to your customer. And before you can do that – you have to know yourself. Contrary to popular belief – you don’t have to twist yourself into a pretzel to be a success in sales. You don’t have to copy anyone else. You just have to be YOU – with all your quirks and also understanding your strengths.

The sales quiz below will help you determine what type of ขSales Shoeข you are wearing…and what areas of selling you need to improve. Answer yes or no to the following questions. Compare your point total to the scoring key at the bottom.

1. I enjoy the challenge of finding new clients.

2. I feel the most satisfaction with a client I have known a long time.

3. I like most networking events.

4. When I am faced with a difficult client I am not afraid.

5. I love when there are lots of details to put together.

6. Money is a motivator for me.

7. I get excited when I am working with a new client.

8. I love change.

9. I love getting out to networking events and meeting new people.

10. Following up with customers is easy for me.

11. Goalsetting is really important to me.

12. I get excited about unknown opportunities.

13. Selfmotivation is one of my greatest skills.

14. I love people – that’s why I got into sales.

15. I rarely feel nervous when I ask for the sale.

16. I don’t tend to take rejection personally.

17. I love exceeding my goals.

18. People often tell me that I am a great listener.

19. It doesn’t matter what I sell as long as I believe in it.

20. I love learning and invest yearly in professional development.

21. I think that the word ขsellingข is a fabulous word!

22. I am an expert at asking questions.

23. I enjoy solving problems.

24. Relationships are my middle name!

25. My customers see me as an expert.

26. I have a clear picture of who my target audience is.

27. I know what I need to do to market myself.

Scoring Key: What Shoe Are You?

2227 Points: High Heel Pump

You go girl! You are dedicated to helping people and making money at the same time. Just make sure to keep yourself on track – start a Success Team so you continue to stay motivated.

1620 Points: Stiletto

Great score! You can run a block in your high heels and not even get a run in your nylon. Just remember – to maintain customer relationships – you have to slow down and pay attention to some of the details.

1115 Points: Mary Jane Classic

You’re doing fine but there is room for improvement. Your shy nature may be holding you back in some areas. You don’t have to be behind the scenes – you get out there and shine! Try taking a public speaking class – it will do wonders for your confidence!

610 Points: Sneakers

You’re busy but not much is happening. You may be feeling a little frustrated at why success isn’t coming faster. Dig deep here – what are you afraid of? It’s time to get a mentor and also quit trying to do everything yourself.

05 Points: FlipFlop

Don’t despair! Many of your attitudes about sales can be adjusted – if you’re willing. Use this quiz as a starting point to pinpoint the changes you want to make. Consider reading one professional development book a week and also getting some sales advice for your business.

About The Author

Kim Duke, The Sales Diva, provides savvy, sassy sales training for women small biz owners and entrepreneurs. Kim works with clients internationally, showing them The Sales Diva secrets to success! Sign up for her saucy and smart FREE ezine and receive her FREE Bonus Report ขThe 5 Biggest Sales Mistakes Women Makeข at http://www.salesdivas.com

This article was posted on September 05

by Kim Duke

How Much Is Your Popcorn Worth?: Powerful Lessons

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling Part 1

by: Ian Canaway

In the following กspecial report,ก I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you’re in.

Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered.

Hereกs how it all began…

One day, I noticed an interesting marketing concept. So, I sent my subscribers an interesting question. Hereกs what I sent to them…

กIf you had to sell popcorn, how much would you be able to charge for it?

Most of us would be willing to spend around one to two dollars on it. And Iกm talking about a nice sized bag.

But, hereกs something interesting…

Movie theatres charge 3 to 6 dollars for their popcorn! And you don’t even get nearly as much popcorn as youกd get elsewhere!

Whatกs the deal? Is their popcorn กspecial?ก

Not really. But they’re still able to charge 2 to 3 times more than others and still have people buying in droves.

How are they doing it?? If you can answer that, Iกll give you a special prize. 🙂 Just reply to this note with your answer. It doesn’t have to be the right answer, as long as you stop to think about it.ก

Within minutes of sending the email out, the responses started pouring in…

Some were extremely short and to the point, with statements like… กBecause they canก or กItกs the smellก or กBecause people get hungry.ก

Yes, some people do get hungry and have to buy กsomething.ก But thatกs not the bulk of the buyers by any means. And…if they get hungry and are forced to pay the high prices, they mostly likely will not want to be caught in that situation again, will they?

And, yes, some do buy it because they can’t resist the smell. But thereกs more to it than that.

Other answers said, กItกs the perfect locationก … กSupply and demandก … กCaptive audience.ก

Another answer stated…

กMonopoly! You can’t bring anything into the theatre and once you are in, there is no where else to purchase popcorn.ก

Thatกs not necessarily a wrong answer. But, it does make one wonder… If they corner their customers in this way and charge them high prices, wouldn’t most customers be either outraged not to buy, or at least not buy again, in the future?

The question that comes up is… why do they continue to buy it and pay these outrageous prices?

Another subscriber suggested…

กPeople don’t go to see the movies everyday. So, they are willing to pay the high prices once per weekend.ก

Sure, thatกs possible. Although, I think at some point, theyกd get tired of having to pay the high prices, wouldn’t you say?

They can’t be paying the high prices just because they กhave to.ก Itกs gotta be because they กwant to.ก

But, why would they want to, despite the outrageous prices? Could it be that price just isn’t an issue in this case? Hmm…

One subscriber started a discussion in his office, and sent these responses…

กSome said itกs because itกs the only place you can get กMovie theatreก popcorn, some said because the taste or when they smell it they have to have it.

Others said because they have to be eating something.

My thought is because they have the market trained. And, it didn’t start with this generation…

Parents brought their kids to the movies and either by example or verbally trained the kids to buy popcorn at the movies Itกs just what you do…ก

Ahh… now we’re getting somewhere.

About The Author

Ian Canaway

To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf. Ian Canaway will help you launch your very own money making website today thatกs 100% ready to take orders and pull in massive profits for you right now. Guaranteed! Visit: http://www.asuccesfullhomebusiness4u.com.

[email protected]

This article was posted on August 30

by Ian Canaway

Do You Realy Need Your Own Website?

Do You Realy Need Your Own Website?

by: Robert J Farey

Do you really need to have your own website?

So you want to sell something on the internet.

OK. What are you going to sell? Do you have your own product?

Every one tells us that to make a real success selling on the net, you need to have your own product. They are quite right. I agree with them.

What do you do if you don’t have your own product set up and ready to go?

You do what most shopkeepers do? They sell someone else’s product.

As a general rule, a shopkeeper purchases goods from a warehouse or manufacturer and sells them on to the general public. He/She takes all of the risks involved. ie.

Will I be able to sell enough to cover my overheads?

Will the stock go bad before I have time to sell it?

How many hours a day/week must I spend looking after it?

Can I do it all myself, or should I employ staff.

What about the bookkeeping and all the other paperwork?

Do I know enough to do it myself or do I employ an accountant?

No wonder so many one man businesses go under.

Unlike the high street shopkeeper. Trading on the internet, selling other peopleกs products, there is no need to actually purchase the goods that you intend to sell. Neither do you need the expensive overheads of the high street trader.

To get yourself upandrunning, There is good money to be made operating one or more affiliate programs.

Everything will be set up for you, ready to start trading. You will be provided with a professionally designed website, ready to take orders and cream off your commissions into your bank account.

All that you have to do is to advertise your website to anyone who will take the time to look or listen.

Don’t expect to make a living with just one affiliate program.

It doesn’t work that way. So many people get depressed when at the end of the month there has only been perhaps less than $100 paid into their bank account.

No matter what the owners of these programs say, they don’t expect every one of their affiliates to make a full time living with just their program.

If you make $100 per month, they make about $125 themselves.

If you multiply this by the number of affiliates on their books. (Perhaps 100, 500,) or even in some cases several thousand. You can see how you are contributing to their

total income.

You can make this system work for you. There is nothing to say that you can only operate one affiliate program. You can operate as many as you like.

All you have to do is to sign up to as many programs that you believe will bring you the income that you desire.

Once you have an affiliate program started and advertising in as many ways as you can. It should be bringing in about $200,£300, per month.

It takes little more time or money to run a dozen affiliate programs as it does to run one.

You decide how much you want to earn. You decide how much time and energy you are prepared to put into your business.

I can assure you that you will not have the worry and the stress of running a high street shop and your business will be operating twentyfour hours a day, seven days a week, worldwide.

Do your research. Don’t sign up to the first affiliate program that you come across. Be selective. There are literally thousands of them out there.

Choose those that have been in business for a number of years.

They are less likely to suddenly close and leave you high and dry.

If they ask you for money to join their program, I suggest that you leave them alone. A good program will not expect you to pay to sell their goods.

Take your time and only deal with the best of the best.

Money is there to be made. Itกs up to you to claim your share.

All that it needs is a bit of hard work to get it all set up. Plus perseverance to keep it going.

Robert J Farey.

(robjfar) w/c 690.

About The Author

Robert earns his crust by targeting the thousands of newcomers to internet trading. He aims to cut their learning curve to enable them to start earning money from the word go.

He learned the hard way. You can learn the easy way.

Checkout his website. Itกs not posh. Itกs not perfect, but it is effective. http://www.learnandearnnow.co.uk/

[email protected]

This article was posted on December 21, 2004

by Robert J Farey

Optimize Site Navigation For Higher Adsense Earnin

Optimize Site Navigation For Higher Adsense Earnings

by: Bas de Baar

A lot of webmasters that use Adsense as a source of income, are going after the so called high paying keywords. There are methods to determine this, you can even buy lists that hand them over to you. However, after they have put up there ขhigh payingข pages there is no sound of the expected cash.

Having those pages is one thing… Driving visitors towards them, is another. The easiest, and most obvious way to funnel people to your high paying keyword pages, is by optimizing your site navigation for this purpose.

When people visit your website, they don’t always view just one page. They also get from their entry page to another page that they might find interesting. They find this page by links that are provided to them on their page of entry. How you help people to get around on your site is what is meant by ขSite Navigationข.

A typical website has a menu on each page; a menu that gets them from one section to another on your site. What decides them to click on a link to another section is the words used to indicate the link. ขFree Resourcesข or ขDownload ebooksข might get their attention.

In respect to your Adsense earnings, you should track your site navigation to drive people to your high paying pages. I have some pages that get a lot of traffic from search engines, but the earnings on these pages are very low. So I use some clever navigation on these pages to lure people to some higher earning pages. By using this technique you can turn some cheap clicks into dollars.

How to start the testing?

First of all, you must have something to track, something to compare. Second, you must select some high earning pages you want to funnel your traffic to.

To get the fastest results, you should select some of your highly visited pages.

Then you have to think about what might convince people on a particular page to move to a high earning page. Try to find some description that would get their attention. Next step is to think about a suited location to place the link on the webpage.

Within the article itself, on the bottom as recommended resources, just above the main menu… Get creative and, especially, look around at other site to see how they do it (e.g. Hot Pages list, or Most read articles are very common).

You don’t have to stick with plain text links. You can also use some graphic to get peoples attention. Look around, and get ideas.

As with the testing of Adsense ads, try different texts on different pages, so you can get a feeling of what works and what not. Mix and match, put links on top, put them on the bottom.

And after that, it’s just testing, tracking, testing and tracking again.

About The Author

Article by Bas de Baar, author of the free ebook กAnalyzing Adsense For Niche Websitesก. To learn how you can increase online profits by testing and analyzing, go to: http://www.AffiliatePotion.com.

This article was posted on April 03

by Bas de Baar

Promoting Your Website Through a Press Release

Promoting Your Website Through a Press Release

by: George McKenzie

Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?

I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a living.

กMan,ก he said. กIกve never seen assessments shoot up like they have this year.ก

My กnews antennaeก shot up. Then when he showed me his new web site, which gave property owners a chance to look up appraisals of other homes in their neighborhood, I told him, กJoe, youกve got write a press release about this new website.ก

I helped Joe put together a press release and distribute it to local radio and TV stations. A few nights later, there was Joe, on the evening news, describing his web site to tens of thousands of viewers.

Could it happen to your website? You bet, if you remember a couple of basicsand write an attentiongrabbing press release

***Learn to spot opportunities. When you see, hear or read something that relates to your field, call the reporter who did the story and offer กanother angleก or a กfollow up.ก Reporters are often judged on their ability to กenterpriseก their own stories and ideas, and if you help make THEIR job easier…guess what they’re likely to do for YOU?

Recently the San Antonio Express News ran a story about some new software. Darrin Schroeder, VP of a San Antonio company that had just rolled out a similar product, called the reporter and offered a กfollowup.ก Result: front page story, with color picture, several days later.

***Don’t be afraid to ask. Listening to a pitch is part of every reporterกs job. And keep this in mind: because they work on deadline, they don’t always have much time to talk. So sometimes กNoก just means กNot now.ก Itกs okay to try again another time.

***Talk high touch more than high tech. A high tech feature is great…but only if it results in a high touch benefit that makes life simpler, easier, more enjoyable, or more interesting. Pitch how it saves time or money and cuts down aggravation. Humanize it as much as possible, and if you know of someone who legitimately loves and uses your site, offer them as a possible interviewee.

Writing a press release to promote your website isn’t nearly as hard as you probably think. It will cost you some time and energy, but it doesn’t have to cost you cash. You WILL get results if you keep trying, and the rewards will far outweigh the effort.

Just ask Joe Gross.

To see the entire press release I wrote for Joe, along with a linebyline explanation of why I wrote it the way I did, go to http://www.publicitypro.com/joegross.htm

About The Author

Award winning TV anchor George McKenzie offers a free 7part email กPublicity Crash Courseก at http://www.writeapressrelease.net. During his 33year broadcasting career, Georgeกs work appeared on ABC, NBC, CBS, ESPN and CNN

This article was posted on September 12

by George McKenzie

Search Engine Copywriting: Focus on One Topic

Search Engine Copywriting: Focus on One Topic

by: Nick Usborne

Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.

There are three approaches I take to the creation of a page, and each has a significant impact on how high the listing for that page appears on Google.

>>>> #1 – When I don’t think about Google and cover multiple topics.

There are times when a page is put up simply for the benefit of my readers and, for one reason or another, covers a number of different topics.

A simple example of this would be a page in the Excess Voice newsletter archives. I archive all issues, so visitors can browse their way through previous articles and reviews.

>From Google’s point of view, these pages are very unfocused. A particular newsletter might include an article on one subject, a review on another and reader feedback on yet another. As a result, Google sees a mix of unrelated topics, gives a digital shrug, and rewards me with a horrible listing across a variety of keywords and phrases.

>>>> #2 – When I do think about Google and cover multiple topics.

Let’s say I am reviewing a service of a fairly general nature. As an example, we’ll pick a site that offers a variety of marketing services for companies online. My review may cover search engine optimization, newsletters, buying AdWords, buying newsletter ads and banners.

In other words, by the nature of the services being offered, my review tackles a number of different topics. However, I’d like to get some Google traffic to that page, so I might even use WordTracker to find some good key phrases. Then I’ll include that phrase in the page title, meta tags and in the headings and text.

Will that help me? Probably not. The problem is that Google will find my key phrase, take a peek at my text for related phrases, but then find a whole bunch of unrelated topics. The result? Page 10 on Google for my key phrase.

>>>> #3 – When I hardly think of Google at all, but focus on just one topic.

This is when I deliberately confine my page to a single topic. Sometimes I give very little, if any thought to keywords or Google. I simply write a good page on a single topic. I write for the reader.

What happens? Quite naturally, I will find that my page title, meta tags, headlines, subheads and text all include a logical key word or phrase, and the text is filled, quite naturally, with related phrases.

Will this page do well on Google? That depends. If the topic is very general, like ‘advertising’, then probably not. But if the topic is more focused, within a smaller niche, like ‘advertising in German ezines’, then I’ll probably do very well indeed.

>>>> Concluding thoughts

A lot of the time, trying to get a high listing simply by packing in keywords and phrases will do you very little good.

If I have learned one thing over the last few years, it is that if I want a high listing, I need to do just one thing:

Write a simple, focused page on a single, niche topic

On top of that, if you use WordTracker or a similar tool to find a relevant and strong, high demand/low supply key phrase, you’ll do even better.

About The Author

Nick Usborne is a copywriter, author, speaker and advocate of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at http://www.excessvoice.com/archive

[email protected]

This article was posted on January 16

by Nick Usborne