Ten Awesome Ways To Incease Your Sales In Holidays

Ten Awesome Ways To Incease Your Sales In Holidays

by: Radhika Venkata

Everybody thinks that the businesses will slow down a bit in holiday seasons. Ofcourse everybody thinks that people don’t want to start new ventures in holidays too.

But that is not true. People do spend money… a lot in holidays. On gift items, special discount goods, coupons etc.

The only thing is to know how to do business in the holiday season using this attitude.

Here are 10 tips to maintain or maximize your sales in Holidays:

1. Put a paragraph on your webpage that related to the particular holiday. Like chrismas greetings for Chrismas, Happy mothers day greetings for Motherกs day etc.

Then put a picture of your product under it with a discount price for that particular day.

Advertise about this discount product on your home page from a month before the actual selling day.

2. Send discount coupons to your old customers and subscribers and tell them the offer lasts for one or two days.

3. If you use pay per click engines, change your ads a little bit to give the essence of holiday season.

If your ad is like

กGarden tools for gardenersก

Change this to

กGarden tools for Gardeners.Price reduced to half for the first fifty people. Limited for Thanks giving.ก

OK…OK…You get the idea. Right?

4. Install some greeting card cgi scripts on your site. Use them at holiday seasons. So with every greeting card your website link goes to other people. This is very cheap and affordable advertising.

5. Tell your affiliates that they will receive more commission on their sales through their affiliate links in this holiday season.

6. Always submit two or three pages of your website to search engines with holiday discount prices. So if anybody search in the search engines about discount products, your pages will show up.

7. Offer free shipping and handling to your customers.

8. Put a special pop up window that closes with in a particular time. So you can encourage your visitors to buy the product at discount price or with special bonuses through the link in that pop up.

9. Use your Autoresponder to offer special courses or tutorials for holiday seasons. Send the links to your discount products, samples of your product as a special holiday delivery. Encourage them to buy with a holiday discount.

10. Holidays means parties, get togethers and massive sales. You can do offline advertising about your product and website by keeping banners or free brochures at the reception tables, sales centers etc.

About The Author

Radhika Venkata Subscribe to กEbookBiz Magazineก which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

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This article was posted on November 14, 2003

by Radhika Venkata

How Secure Do You Feel At Your Job?

How Secure Do You Feel At Your Job?

by: Jim Heim

We are all familiar with the term ขcorporate restructureข in this day and age. Do you ever think one will ever personally affect you? After being employed by a major Midwestern retail chain for 28 years I didn’t think so. I started working for them in college; you know to get through school. I was studying management so it was only natural to get involved in their management program there. After graduating I was offered a position that required moving. No questions ask, my wife and I packed up everything we owned, left our families and pursued the American dream.

After 25 years in management, working in 3 cities at 5 different locations I had slipped into that false sense of security. Then those meetings started about how the company was going to transform. ขBigข competition was moving into the area the company operated in, there had to be changes to survive and ขmove forwardข. The restructure inevitably meant cuts in overhead which of course translate into staff reduction.

It was early in January, after a successful Christmas selling season, that the tension really began to build. Changes in the wind were blowing strong now. All management personnel were to attend a mandatory meeting on Thursday. At this meeting a sketchy outline was given of the new direction the company was taking. We were thanked for our efforts in seeing the company through its best year ever. Then just as we were to be excused we were informed that over the next two days each of us would meet with the store manager to find out our part, if any in the changes.

The next day was the day I had my appointment. I entered the store manager’s office and sat down. Not 10 seconds after that I knew of my fate, ขas you know the company is restrictingข the manager said. He continued ขyour position has been eliminated, you will be ask to leave after this meetingข. I was astounded that after all the time and dedication I had poured into the company I was ขbeing eliminatedข!

I did receive a charitable severance package but then what. I was thankful that my kids were grown and on their own but how was I going to pay the bills? Could I afford to keep my home? What if the car quits? Energy costs are on the rise, can I heat my home? Can I even afford gas for the car? What would you do in this situation?

After the initial shock wore off I realized life would go on. My girlfriend, who also worked at the same store and suffered the same fate as I, started our own business. We do home repair with a focus on paint and wallpaper.

That works as well as the effort you put into it. Another problem is the Holidays. First, people don’t want their house torn up during the holidays. Second, they can’t afford to have changes because they are paying for the holidays.

Like many people I have a home computer which I enjoy. Hey! Why not make money at home with the computer? I searched around a bit, trying a few ขit’s quick and easy to make cashข programs. Watch out for the ขoffersข that suggest ขfor just $19.95 you can make cash todayข. Also be cautious of programs with a one or two page website. It didn’t take long to figure out it was them making the fast buck!

What I was looking for was a company with a solid background, one that had been around with a track record to prove it. One that offered more than an email address for support or questions, one with no money up front to join. With a bit of time and effort you can find a solid opportunity to invest your time and energy in.

How secure do you feel in your job?

About The Author

Jim Heim has over 25 years of retail management experience. He has his own Home Improvement business. He is an Executive Affiliate with SFI and is willing to help those who wish to help themselves secure their future. Learn more by visiting http://www.takethisjobandluvit.com.

This article was posted on February 09

by Jim Heim

What Santa Knows About Marketing

What Santa Knows About Marketing

by: Charlie Cook

Whatกs that ringing sound you hear at this time of year? Itกs the sound of store registers ringing up the sales generated by Santa Claus. Just because heกs old, overweight, long haired, unshaven and dresses funny, don’t overlook his marketing success. Santa is a marketing expert and you can become one, too, if you follow his marketing methods.

Whatกs that you say? You don’t believe in Santa Claus or you don’t celebrate Christmas? Itกs true that Santa may be mostly mythical, but ask almost anybody who Santa is and what he does, and theyกll tell you. And there are millions of children who are convinced heกs real. So put your doubts about Santa aside for a moment and take a look at why heกs so good at marketing.

Knows How to Be Unique Whether it is his trademark red suit, his unconventional transportation, his belly laugh or his occupation, Santa is different. Heกs one of a kind, which makes him memorable.

Gets Free Publicity He’s a master at getting free press. He’s mentioned in the media constantly during the winter holidays. Many songs, movies and books have been written about him.

Is Customer Focused While everyone knows about Santa, his marketing isn’t focused on his credentials. He rarely talks about how long heกs been in business nor does he bore people with long discussions of his work processes. Instead, he makes a huge effort to learn what people want.

It is estimated (http://ask.yahoo.com/ask/20021213.html) that each year over a million letters are sent to Santa. Santa supplements this effort by appearing in thousands of shopping malls around the country, listening to an average of nine thousand children per mall. He does all this just to learn what his customers want.

Gives Something Away For Free While most of the presents under the tree are from family, including the annual fruitcake from Aunt Bernice, typically at least one gift bears Santaกs name. How can you not love someone who gives so many presents away each year and whose only expectation is a couple of cookies and a glass of milk?

Knows What He Is Selling Santa knows what he is selling, and its not just games and toys. Santa sells hope, whether it is for the latest video game, a warm sweater or happiness.

How can you market your business more like Santa Claus does his?

1. Clarify how you and your firm are unique, and what it is that separates you from the crowd. You don’t need to put on a red suit or slide down chimneys. Define yourself by the problems you solve, the expertise you provide and what your customers say about you.

2. Get media attention for your business, not just during holidays but all year round. Sometimes imaginative stunts like appearing in a sleigh help.

3. Ask your prospects what they want and then provide services and products that give them what theyกve asked for. The better you understand their concerns, the better services or products youกll provide.

4. Give something away for free. It could be an article, a report, a book or a workshop. Use your free offer to prompt people to contact you and demonstrate your expertise. It works for Santa and it can work for you.

5. Know what you are selling. Your products and services bring in the money, but what do they stand for? What do they represent to your clients? Sell your prospects on achieving their objectives and dreams and deliver with tangible results they can appreciate.

Whether or not you celebrate Christmas, market like Santa and you too, can have many happy clients this and every season, without having to squeeze down a single sooty chimney.

Happy Holidays

About The Author

2004 © In Mind Communications, LLC. All rights reserved.

The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, ก7 Steps to get more clients and grow your businessก at http://www.marketingforsuccess.com.

[email protected]

This article was posted on December 20, 2004

by Charlie Cook

Need Ezine Content Think Holidays

Need Ezine Content Think Holidays

by: Jane Tabachnick

Publishing an ezine certainly has its benefits and rewards, but even the most prolific publishers often need more content ideas, topics and graphics.

One of the best resources for newsletter and ezine publishers is holidays; they are a true gift because they can provide an overall theme, a topic, graphics, as well as content. They can add a little spice to your usual, consistent branded newsletter. The best part is that most of the holiday content is free, and it doesn’t have to be in your industry or on your specific newsletter topic.

There are countless holidays to choose from, with varying lengths Mother’s Day, Book Week, American Heart Month.

A common holiday theme is Halloween, which many publishers use as an excuse to add a fun graphic to their ezine. It’s an easy one because Halloween images exist in most clip art collections, many can be found online for free as well as for purchase; custom graphics are always an option. Halloween is a fun holiday that brings out the kid in all of us, and is universal enough that no one would question its appearance in an ezine on almost any subject.

Stepping out of the box, when it comes to use of a holiday theme, American Heart Month provides a good example. This holiday is an obvious choice for a fitness trainer or nutritionist, but can be a great topic for other businesses like an accounting firm.

A few ways in which our sample holiday can provide newsletter content:

Graphics: a heart association logo*; a heart shape; a heartbeat image

Themes/topics: healthy heart/lifestyle, recognizing symptoms of heart problems

Tips: diet, exercise/ lifestyle, checkups, recipes

Public Service: Raise awareness, learn cpr, donate

A business like our accounting firm can provide a public service announcement and they can customize the information to their expertise by providing answers to the following questions:

If you join a health club, is that a taxdeductible expense? A nutritionist? Is installing a gym on site for your employees tax deductible? Did you know improving your health can translate to lower premiums on life insurance?

Questions like these can also be formatted into tips, which can then be offered to other publishers as content, increasing their exposure and further establishing themselves as experts. Can’t find a holiday to suit your business goals? Create one! All you need to do is come up with a theme and a name, and declare it! Who knows, maybe one day Hallmark will immortalize it with a line of cards to send out for your holiday. In any event, have fun and keep those ezines full of celebrations and great content.

Everyone loves an excuse to celebrate so why not be the inviter; the business that follows is an added benefit to the good will you inspire.

*Please make sure you have necessary permission before using an image or content.

About The Author

Jane Tabachnick is an emarketer and email virtuoso. She is the author of Plain Jane’s Promotional Planner 2004 http://www.plainjanesplanner.com, the ultimate resource guide for marketers, retailers, ezine publishers, fundraisers and anyone who needs to generate more business; it contains over 2000 holidays and events each one a promotional opportunity. She is also co creator of Email Virtuoso, dynamic email templates and how to books http://www.emailvirtuoso.com. She can be reached at mail @ plainjanesplanner.com

This article was posted on March 01, 2004

by Jane Tabachnick