How To Turn Your Newsletter Into a Web Page… In

How To Turn Your Newsletter Into a Web Page… In 45 Seconds!

by: Michael Southon

Do you place backissues of your Newsletter on your website?

There are two good reasons why you should:

(1) It shows potential subscribers that you’re serious about your Newsletter

(2) Newsletters are rich in keywords, so itกs a very good idea to turn backissues of your Newsletter into HTML documents and then submit them to the major Search Engines

Hereกs a little trick that will help you format your Newsletter as an HTML document:

Copy the text of your Newsletter into a text editor such as NOTEPAD.

Then copy the text from NOTEPAD into Microsoft Word. Youกll notice that in your Word document, each line ends with a Paragraph Mark.

Now go to EDIT | REPLACE.

Place your cursor in the first field, where it says กLook Forก.

Now click on กMoreก and then on กSpecialก and select the first item in the list (กParagraph Markก). The symbol for a paragraph mark will now appear in the first field (a hat followed by a กpก).

Now place your cursor in the field below, where it says ‘replace Withก and type . Then click on ‘replace Allก.

Youกll find that every single paragraph mark in your Word document has been replaced with .

Now copy the entire Word document into a new NOTEPAD document and save it, using the file extension .html (Note: NOTEPAD doesn’t offer you the option to save as an HTML document, but don’t worry; just type .html after the name you gave the file, and it will be saved as an HTML document).

Close that html document and then open it again and youกll find that your Newsletter is perfectly formatted, with the exact same line breaks that you had in the email version of your Newsletter.

Using this technique it takes me about 45 seconds to turn a backissue of my Newsletter into an HTML document!

(c) 2000, by Michael Southon

About The Author

Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more:

This article was posted on August 30, 2002

by Michael Southon

Free Content for Individuals

Free Content for Individuals

by: Ron Tower

Free content added to Web pages using an HTML fragment is usually intended for Web sites. But why can’t individuals also use it? It will be useful for them as well as promoting the Web site of the content provider.

There is a lot of free content available. You can get headlines, weather, search forms, jokes, cartoons, a word or quote of the day, tickers, and much more. For examples of free content available as HTML fragments, see Free Sticky ( Webmasters can paste the HTML into a page on their site, but what can an individual without a Web site do?

One approach is to have a simple HTML file on your machine that acts as a container of the free content. For example, see the Free Content Container (, a simple HTML file that already includes some free content and explains how to add or replace that content with content you like. You can just save it to your computer and then access it from your disk to create your own very simple information aggregator.

Go to Click on Modify Me to see how you can modify the file. Save the file to your computer using File Save As from your browser being sure to use the กHTML file onlyก option. Edit the file with a text editor such as notepad and you will see that it is a simple table. HTML from free content Web sites can be simply pasted into the file at the places indicated by the comments.

Once you understand the basics of your container, you can do searches on the Web for กfree contentก and create different HTML files with different content. You can use this yourself or send the HTML file to friends as an email attachment and they can also use what you found from their computer, no need for a Web site.

Another approach is to get an information aggregator that supports HTML fragments. The HTML fragments can be placed on personal portal pages along with other content such as RSS feeds. See for more on the use of information aggregators to allow individuals to use free content.

The final approach is to take the plunge and get your own Web site. There are several free options available, such as GeoCities ( You can add your modified Free Content Container to your site along with your other content.

About The Author

Ron Tower is the President of Sugarloaf Software and is the developer of Personal Watchkeeper, an information aggregator supporting a variety of ways to summarize the Web.

This article was posted on December 08, 2004

by Ron Tower

7 Reasons Why Using CSS is a Must

7 Reasons Why Using CSS is a Must

by: Michael Turner

CSS is a new option for website designers that have been using HTML and tables for most of their web designing careers. Of course, it is a huge change and requires learning a new language and skill, however most people are saying CSS is worth it and it will give you more control, options, and is easier to edit. Consider the following 7 reasons why using CSS is a must and see if it convinces you to change your method of web design.

Reason #1 Present Data Logically

When you use CSS in the layout of your website you can present your data in a logical way and CSS can then manage how the information appears. This is significantly easier than other methods and is one reason why CSS is a must.

Reason #2 More Options

With CSS you have more options for changing the location of information on your screen. This is important for a variety of reasons, especially if you anticipate the need to change columns or links at some time.

Reason #3 Complements HTML

Another reason CSS is a must is because it complements HTML. HTML and CSS alone both have weaknesses, but when used together your website design will be significantly stronger.

Reason #4 Editing

You can edit your website design if you need to for whatever reason without that much hassle if you are using CSS. All you do is go in and edit the definition. This is a lot easer than searching and replacing of years past.

Reason #5 Faster

When you use CSS your pages not only load faster but they also can be scrolled quicker than ever before. This is a huge deal to most web surfers as well as webmasters because speed is a huge implication in whether someone stays on your page or moves on. CSS increases speed, and as a result is a tool you must learn how to use.

Reason #6 Print

When you use CSS you can also include a printer friendly version of the website that makes it easier to print and can eliminate color, images, and other things that do not print easily.

Reason #7 Control

If you have been working with tables for layouts you are probably tired of the guessing that goes on. However, with CSS you have more control and can issues commands and know exactly where the result will appear, rather than guessing. This is in itself makes CSS a must have.

Now that you have some information on CSS, you are probably interested in knowing more details about how it works and above all how you can learn to use CSS. Fortunately, there is tons of information available online that will provide you with the answers to your many questions on CSS and how it can help you.

About The Author

Michael Turner shows you exactly how to increase web site traffic in his free 7 part miniseries. Grab it today at

This article was posted on August 06

by Michael Turner

Why You Should Learn HTML

Why You Should Learn HTML

by: Debra Hamer

Do you have a website or are you planning on creating a website in the near future? You owe it to yourself to at least learn some basic HTML (HyperText Markup Language). Even if someone else is creating and maintaining your website there are some basics you should know. What if that person is not available and you need to add or make changes to your website? I’ve always believed if you have a business, computer, website, or whatever, you need to know how it works. Don’t depend on someone else. Besides why pay someone else when you can do it yourself free of charge.
In this article I will explain some basic HTML formats for you. Believe me it will come in handy at one point or another. I, myself, have only learned some of the basics and I have been able to add, change, and make corrections on my own website by myself.
When you come across a website you like and would like to use a similar layout or text pattern, look at the page in HTML code. You can do this by clicking on ขViewข at the top of the screen, then choose ขDocument Sourceข or ขSourceข and you can see the page as a HTML document. If you are using AOL then right click on any area on the page without any text or images, then select ขView Sourceข. At first it will look like Greek to you but after learning some basic HTML it will start to make sense.
First you will need a word processor program such as Windows ขNotepadข or any other word processor you might have. You are working with simple text. You will need to save your document using the ขsave asข command and give it an html suffix, ex: Mynewdocument.html or Mynewdocument.htm (you can use either suffix html or htm).
HTML works in a simple, logical format. It reads top to bottom and left to right. What are used to set sections apart like bigger text, smaller text, bold text, underlined text are tags. Tags are commands. If you wanted a line of text to be bold you will place a tag at the point you want the bold text to start and a tag at the end of where you want the bold text to stop.
All tags start with the lessthan sign , always. What is between these signs is the tag or command. You will need to learn what tag does what. Let’s first learn the bold command. The following is an example of making your text bold. The tag for bold is ขBข. You can use uppercase or lowercase, it doesn’t matter. Here is an example:
Note: Due to the HTML codes in the article being formatted and possibly not showing up on the page in normal view I have replaced the signs with the bracket characters [ and ]. Just remember to use the signs and not the [ and ] signs in your document.
This is how it will look in HTML format [B]This text needs to be bold[/B]
Here is how it will look when converted to normal view – This text needs to be bold
Did you notice the slight difference in the ending tag? There is a slash / before the B. That means it is the end tag. Only the text between the start and end tags will be in bold. Now let’s add a twist by putting one of the words in italics.
This is how it will look in HTML format [B] This [I]text[/I] needs to be bold[/B]
Here is how it will look in normal view – This text needs to be bold
There are some tags that are an exception to the rule about having to have a start and end tag. You don’t have to have an end tag when using these tags. Here are some examples.
[HR] this command places a line across the page. HR stands for ขhorizontal referenceข.
[BR] this command breaks the text and jumps to the next line, like the return key.
[P] this command stand for ขparagraphข, it does the same thing as the [BR] command but skips a line.
Every page you create with HTML will need the HTML tag [HTML] which denotes it is an HTML document and the end HTML tag [/HTML] will be at the end of your document. The next tags will be your start Title tag [TITLE] and your end Title tag [/TITLE]. The title of your document will go in between these two tags. The title will show up in the title bar on your browser when you are looking at the page in normal view.
The following are some tags for Headings (there are 6 heading commands) and Font size (there are 12 font size commands):
[H1]This is Heading 1[/H1] – H1 is the largest heading
[H6]This is Heading 6[/H6] H6 is the smallest heading
So, by using H1 through H6 you can change the size of your heading. Same applies to your font size. You will use [font size =ข+1ข] through [font size=ข+12] and don’t forget your end tags!
You may notice that your text always starts at the left of the page. If you want your text to start in the center or to the right you will need to specify where you want your text to start. Here are some examples of aligning text:
[CENTER]Center this Text![/CENTER] your text will be centered on the page.
Center this Text!
To align to the right you need to set the text as a paragraph unto itself by using the [P] tag and adding an attribute to it.
[P ALIGN=ขrightข]Text here will align on the right of the page[/P]
Text here will align on the right of the page
Why did I put an end tag [/p] since the paragraph command does not require an end tag (remember exceptions to the rule?) Anytime you use an attribute tag, as in the above example, you will need to have an end tag, whether you’re using the paragraph command [P] or the return command [BR]. Using the [P] or [BR] command by itself does not require an end tag, but if you are adding an attribute then an end tag must be used.
Adding an image to your page would require the following tag:
[IMG SRC=ขimage.jpgข] you would replace ขimage.jpgข with your own image file. IMG stands for image and SRC stands for source. You’re telling your browser where to find your image file. Your image file could have a gif, jpg, or a bmp association.
Ok now let’s get a little more complicated and create a hyperlink on your document. This creates blue underlined words on the page that someone can click on and go to another location. An example is you’re creating a link to another website.
[A HREF=http://www.profitfromhomebiz.comก]Profit From Home Biz[/A] this is what in looks like in HTML code. Note you are adding a description of the link that will be underlined, see the example below.
Profit From Home Biz – what it looks like in normal view. When someone clicks on this link they would be taken to my website.
This is a very important HTML format for when you need to add links onto your webpage. You may already know or will learn that reciprocal linking is very important in promoting your website and obtaining a higher page rank with the search engines. Sometimes the HTML code is provided for you and all you have to do is ขcopy and pasteข the code into your webpage. Often it is not, so you have to figure out how to put the information into HTML code yourself. Just learning this HTML command has been a timesaver for me.
I hope this article has helped you learn some basic HTML and how it can benefit you. I know, I know there are HTML text editors out there you can use and they can do all of this for you. I have used a couple myself, but I still like to know how to do things on my own. I bet you do too! Sometimes it’s just faster and easier to do it yourself.
I’ve just given you some very basic formats in using HTML, but you can find a lot more resources and information about learning HTML on the internet. Just do a search and I’m sure you will be overwhelmed at what’s out there. To view this article with the correct HTML formats please visit

About The Author

Debra Hamer is the owner of the website where you can find lots of tips, tools and resources for starting your own work at home business. Visit her PlugInProfitSite at to have your own website setup and ready to go within 24 hours, complete with everything you need to start making a profit.

This article was posted on July 30, 2004

by Debra Hamer

Create and Deploy a Website From Start To Finish!

Create and Deploy a Website From Start To Finish!

by: Brock Coffee

Need a website for small business, church, sports team, or community but don’t know where to start? Don’t have the time or maybe even the knowledge on how to build and or publish a website? Well let me say it’s really know big deal. I will try to give you the basics to get started.

Ok let’s get to it. Here are some steps you can follow in no particular order.

Step one, create some pages.

You probably have heard of ขHTMLข, html stands for ขhypertext markup languageข. Hypertext Markup Language is a textbased markup language used for web documents. In HTML, markup indicates page structure. A website can be made up of many ขhtmlข files. If you know absolutely nothing about HTML then you’re going to have to do some research or purchase a book. If you’re using a good HTML editor or MS Word then this task is not be so bad. I don’t want to get into the task of coding HTML in this article so you’re going to have to play around with building some practice pages.

About HTML editors

Their are many editors that can be used to create and edit html files. Some free, some costing hundreds of dollars. Since it is a text based language pretty much any text editor will do but I suggjest investing in a good WIZzeewig. (Short for what you see is what you get). My favorite is Macromedia Dreamweaver. If you have Microsoft word then you can save ขWordข documents as web pages as well.

Page Types

There are basically two types of web pages, static and dynamic. What’s the difference between a static and dynamic web page? Well it is exactly that, static or dynamic. Static never changes. It basically just text, links and images. Dynamic web page, dynamic HTML or DHTML is a technique of creating interactive web sites by using a combination of the static markup language HTML, a clientside scripting language (such as JavaScript, ASP, PHP) and the style definition language Cascading Style Sheets. I’ll get into JavaScript and Cascading Style Sheets some other time.

Step two, a name for your website. My favorite!

So you need a name for this website, it’s called a domain name. What is a domain name you ask? A domain name is a unique name that identifies an internet site. The Internet is made up of hundreds of thousands of computers and networks, all with their own domain name or unique address example ( It’s as simple as that. You’ll have to find a name that no one else has taken and register it. The typical cost is less then $10 a year. If you are starting an online business it is best to select a name that is representative of the products you’re selling. For example, if you are going to sell potted plants then a name like ขpottedplants.comข would be your best choices. Why?, the search engines (Google, Yahoo, etc.) like it.

Step three, choosing a web host.

A web host is where you will serve your website to the world. You will create your site and upload it to your hosting server. This can be a daunting task if you are new to this kind of thing but before you know it, it will be as simple as pie. Here are few things to consider when searching for a web host.

Will this company be around in the long run. There are literally hundreds of web hosting companies out there and they are all pretty much the same.

Are they reliable? What’s the point of having a website if users can’t reach it. While we may not fully understand the intricacies of the internet, we want to be assured that our web hosting provider has enough room for growth as well as the expert manpower to take care of all this for us.

Is it easy to use? Many webmasters are quit techsavy, they don’t have a team of programmers on hand to execute thier every desire. Tools like a control panel and website builder can be very important.

Value: How does it compare in price to others web hosts with the same features.

Step four. Welcome to the show.

So now you got some web pages, a domain and a host. Its time to upload the files. Transferring a file or files from the userกs computer to a remote computer (Your Host).

Many HTML editors have upload capabilities built in. There are loads of free FTP (File transfer Protocol) software available.

In conclusion

Building and deploying a website may seem like quit a challenge but with some experience, practice and time along with a little research you can become a great web master. I suggest investing in some good books and a good HTML editor.

About The Author

Brock Coffee is IT professional with 10 years experience He is founder LiquidMediastudios sells readymade website design templates created to use as a basis for fast and highquality website development. Professional flash and web design templates.

This article was posted on April 19

by Brock Coffee

How To Increase Your Chances of Getting Your Artic

How To Increase Your Chances of Getting Your Article Published

by: Tameka Norris

Publishers and webmasters can spend massive amounts of time just trying to gather their articles for publication. The simple process of trying to obtain an article can be frustrating.
The longer it takes for the publisher to acquire your article the easier it is for them to walk away. Some publishers aren’t as determined as others and the simple act of procrastination can lead them to never publishing your article.
The easier it is for a webmaster to obtain your article the better chance you have as an writer to send more traffic to your website.
In the time that they couldกve already copied and pasted an article for publication theyกve spent wasting it away on actually trying to get it.
So how can you make webmasters and publishers job 100% easier and increase your chance of getting your article published?
1) By reducing their effort as much as possible. Eliminate the effort theyกll have to make after they realize they want to publish your article.
2) Offer them the option of acquiring your article right after theyกve read it. Give them the benefit of copying and pasting your article immediately. Provide them with instant gratification. No delays.
3) Do the work for them. Give them the opportunity to be as lazy as they can be. Provide them with a preformatted HTML version of your article so they don’t have to spend the extra time doing it themselves. This option is especially useful for webmasters who publish your articles on their website.
4) Don’t stop there. Not only should you offer them an HTML copy, offer a text copy of your article. This makes it very easy if the publisher of your article is being published in an ezine.
5) Make them love you. Offer them the best of both worlds. Eliminate the need for them to request permission to use your article. At most, the publisher should only have to notify you that they are publishing your article.
Bridge the gap and theyกll be coming back for more:
The less work a publisher has to do the happier they are, and the more articles they can publish.

About The Author

Reduce the workload of publishers. Valuable Content provides text and HTML copies of articles submitted to the website. Writers are encouraged to submit their articles:

This article was posted on July 17, 2004

by Tameka Norris

Defend Your Thank You Folders From URL Guessers

Defend Your Thank You Folders From URL Guessers

by: Robert Plank

If you sell downloadable products, you’re going to have a thank you page (a URL where the buyer is redirected after a sale). With just a couple lines of HTACCESS code you can make that folder airtight.

You shouldn’t be putting a buyer through a mandatory signup process to download the product. They already paid, just give them the file right away and offer a chance to optin for updates later. Otherwise youกll be getting lots of support emails from people asking where the product is they just paid for.

Itกs always smart to name your thank you page something with a number a name like postorder735.html or thankyou9987.html will do. You just want to make this impossible to guess.

When itกs possible I like to separate the sales page from the download, so I stash them in a folder called something like กdownloadก or กorder.ก Problem: If you have these separate folders, these URL guessers can see the contents of them.

The obvious solution is to put an index.html in the folder, which keeps its contents from being listed… but what if you have, say, 25 of these folders? Do you need 25 index.html files?

No, and thatกs where HTACCESS comes in. Open up a new text file in Notepad and put this text in exactly:

Options Indexes

Then save the file as: .htaccess (WITH that dot in front)

Upload it to the root of your web site. Now, if you try to view the contents of a folder thatกs missing an index.html file, your browser will show a ก403 Forbiddenก error.

Don’t worry, this won’t block out all files. It will simply keep a guesser from viewing a list of what files are in a given folder.

If you don’t want to see that ugly generic Forbidden page, you can supply your own by adding this line to that .htaccess file of yours:

ErrorDocument 403 /sorry.html

Now you can put your message into a HTML file (maybe it could be a link to the main page of your site), put it into a file named sorry.html and upload it. Now youกll have a friendly notice that says anything you want.

One last bonus tip for you. If your forbidden message is extremely short, you don’t even need to create a separate HTML document. If itกs possible for your message to fit all on one line you can remove that ErrorDocument line above from your .htaccess file and put in something like this:

ErrorDocument 403 กSorry…

Iกm aware that there is a starting quote and no ending quote. Thatกs just how you have to type it. If you put in a quote at the end there it would show up in your HTML document. I know it looks funny, but it works. Remember that กSorry…ก text is HTML so you could put in line breaks, links, bold tags, H1, H2 tags, and so on. Itกs all up to you.

About The Author

Robert Plank

Experienced PHP/JavaScript Tutor Solves 19 Of Your Most Frustrating Direct Response Sales Page HangUps

The above article may be copied as long as this resource box is included, You may rebrand the above URL with your Clickbank ID however.

This article was posted on March 27

by Robert Plank

Promote Your Web Business With Every Email You Sen

Promote Your Web Business With Every Email You Send!

by: Dan Karwoski

Website owners are always on the lookout for new ways to promote their business. What if I told you could advertise your business every time you send an email and it wouldn’t cost you a dime?

When you meet someone you might give him or her one of your business cards. Now the recipient has all your contact information, learns a little about your business and this allows you to expose your brand. With an eBusinessCard you can still give them one of your cards, electronically, using Microsoft Outlook! All you have to do is create your card in HTML to resemble your printed card. Then save it to your Outlook signature folder so you can send an electronic version. The big advantage to an electronic card is it has live links that can take the viewer to the exact page on your website with the information they need. See the sample here

Open your favorite HTML editor and design and build your card. Or if you currently use a printed card just copy it. If you lack design and/or HTML skills you can use the handy form below to painlessly create your own card. If you create your own card remember to use absolute paths (full http path) for all your links and images. In order for this to work with all email clients you will need to place any images you use on a server and create an absolute link to the image. If the email recipients don’t have HTML enabled in their mail client Outlook automatically creates and sends a text version, which can be read with any program.

Detailed instructions for uploading and using your card are listed here in step 7.

This is a simple and inexpensive way to promote your business. Everyone you correspond with will know that you are a professional.

About The Author

Dan Karwoski has been teaching website design to college students since 1997 and has created quality work for MSNBC, Microsoft, Amazon, Atom Films and many others. Interested students can learn the basics of web design by registering at Please email questions to

This article was posted on October 20, 2004

by Dan Karwoski

How to Create a Useful, Popular Website

How to Create a Useful, Popular Website

by: Michael LaRocca

In this free email course, Iกll tell you everything I know about setting up your website and placing it highly in the search engines.
Everything I tell you will also be free. Youกll spend some time, but you won’t spend your money.
Your two goals, useful and popular, are related. Search engines can bring you a lot of firsttime users, but quality will keep them coming back.
How technical will I get?
Well, you have two choices. Learn HTML, or use some free software that lets you create a site without learning HTML.
If you choose the latter option, writing the site isn’t much different than creating a Power Point presentation or a word processor document.
Iกll address both options. Plusses, minuses, howto. So whether you’re a computer geek like me or a technophobe like most of my family, Iกll tell you how itกs done.
So don’t let the possibility of technical language stop you.
First, decide what you want on your site. I do this with pen and paper. What menu options, what graphics, what sounds (if any). How much stuff to put on each page, because I want each page to be ‘the right size.ก
Every graphic (including your background) and every sound takes time to load when someone visits your site. Text (including links) is fast. No page should be larger than 64 Kb, and that size means HTML plus graphics, sounds, etc.
I always try to strike a balance between speed and appearance. If it isn’t necessary, it probably shouldn’t be there. Only you know what กnecessaryก means.
I also draw a กflow chartก for navigation, and refer to it as I plan and again as I create. If it looks way too complicated when itกs done, Iกll create a special page called กSite Mapก to help users navigate the site.
In my case:

Index (my home page) leads to:

Bookstores (which leads to OnLineFictionBooks)


I always ensure that a ‘tier 3ก page like OnLineFictionBooks leads back to the Tier 2 page that leads to it (Bookstores). A Tier 4 page should lead back to the appropriate Tier 3 and Tier 2 pages. Etc. All my pages lead back to Index, which is the only Tier 1 page.
Whenever someone visits your site, their browser automatically looks for a file called INDEX.HTML (or INDEX.HTM for files written with Microsoft.) Thatกs what makes it the Tier 1 page.
If the userกs browser doesn’t find Index, you don’t have a website. So your home page will be called INDEX.HTML (or INDEX.HTM). You can call the other files anything you want, as long as the file extension is HTML or HTM.
A link to a Site Map on your front page that lists all your pages, regardless of what tier itกs on, is convenient for users and it ensures that Search Engine spiders find all your pages.
Throughout this lesson, Iกm going to assume you’re not using Microsoft and call everything an HTML file. (Files that end with HTM, the Microsoft default, are also HTML files.)
As you work, put all your website files (HTML, graphics, sounds) into the same directory. And, remember where it is! If you like, you can give that directory some subdirectories and sort things a bit, but I never do this.
I mention file locations because this, too, is part of your planning.
Your planning stage might take longer than actually writing your website. But for me, writing pages with no plan never works.
So plan!
Once you have a plan for your website, all that remains is writing it, uploading it, and helping people find it.
The big question is, can you learn HTML? If so, do you want to?
If you can and want to learn HTML, you can make your website do anything you want it to. Otherwise, you may find your options limited.
Iกll admit that Iกve only written one page without using HTML. Not one site one page. I learned HTML for my job, then maintained my employerกs site for two years. All in HTML. The power of HTML impresses me. But, learning it isn’t mandatory.
So, how to decide…
Hereกs a list of sites that will teach you HTML. Look them over and decide if learning this language is for you.
Interactive HTML Tutorial

This is the site where I give away about a dozen free ebooks and link to thousands more.
Writing HTML Tutorial
HTML Goodies
HTML: An Interactive Tutorial for Beginners
HTML Primer
Your homework forgive me, Iกm a teacher is to refine your plan. Also, think about the กlearning HTMLก issue a bit more if you need to.
So now you have a plan for your website, and you think youกve decided whether or not to use HTML. Itกs time to do the work and make your site a reality.
First Iกll show you how to write a website without learning HTML. Then Iกll show you how to write a website after learning HTML.
The title is a lie. All websites use HTML. But you can get the computer to write the HTML without learning it yourself.
If you choose to do that, here are five possible methods:
(1) Netscape 6.2 is a free program. If you don’t have it, you can download a copy from
Choose FILE, then EDIT PAGE. Now you can design a web page by clicking menus and dragging things around the screen. Thereกs really no HTML function it can’t do.
Once you’re done, you can look at your HTML files using Netscape Navigator and/or Internet Explorer. Once you know they’re perfect, you can upload them.
(2) If your computer has Microsoft Power Point already installed, you can use it to write a website.
Use it like you normally would, and create a Power Point file that looks just like you want your web page to look. When you’re done, click FILE and SAVE AS WEB PAGE.
You can use your browser (Internet Explorer and/or Netscape Navigator) to see how it will look before you upload it.
(3) You can use Microsoft Word. (I haven’t investigated whether or not it will add backgrounds.)
Just open Word and create a document like you always do. BUT, when it comes time to save it, Choose FILE, then SAVE AS, then under กSave As Typeก choose WEB PAGE.
Again, you can use your browser(s) to see how it will look before you upload it.
(4) Almost every free web host has a series of ‘templatesก that allow you to set up a web page in minutes. may have the best. is also very easy to use, but they only have two templates.
If you can’t find a template at either place that is close enough to what you want to use, you can go to any search engine and look for กfree web hosting.ก
If you just can’t find a template thatกs close enough to perfect for you, maybe you can set something up with a template anyway and learn enough HTML to change it later.
After the กWriting A Website Using HTMLก section of this lesson is a section on กChoosing A Hosting Service.ก If you’re going to use a template, you might want to look at that now. Or you might just want to go to Bravenet or Topcities and be done with it.
(5) Buy Microsoft FrontPage. Iกve never used it, nor will I. I like having control of my HTML, and no website generator (including the four above) will give me that. But I do know some folks who use it, and they strongly endorse it. One of them even knows how to write in HTML.
But before you buy any program, ask yourself if you think itกll ever pay for itself. Meaning, are you selling stuff? If you are, can you sell enough to get your money back in profit? If you can’t, do you care?
If you’re going to write HTML, I salute you. Three choices are:
(1) You can use Notepad or a similar text editor. Not a Word processor! Save the text file with the extension HTML, not the default TXT extension, and your browser will recognize it at as an HTML page.
(2) Many free web hosting services have online editors that serve a similar purpose, but I prefer to do my writing offline because itกs faster. And, if you’re paying an hourly rate for your Internet access, offline is cheaper.
(3) I used Notepad for many months, but then I found a better way. Itกs called CSE HTML VALIDATOR LITE. Imagine Notepad with the ability to open five pages at a time, and the power to validate your HTML code (making sure itกs right) before you upload it. Thatกs CSE HTML VALIDATOR LITE, and itกs free at
If you have no need to validate your code changing contact information or background colors, for example I recommend Edit Pad. Itกs also free, and itกs like Notepad with the ability to open multiple pages. HTML Validator Lite limits you to five, but Edit Pad is unlimited.
Once youกve written the code, preview it with your browser(s) before you upload it. It might not be quite right. It rarely is for me on the first try.
Iกm guessing you have some photos of yourself, friends, family, pets, school, whatever. Thatกs probably why you’re setting up your website.
But what about backgrounds? What about music?
Whenever you visit a website, if you see any UNCOPYRIGHTED art you like, just right click it and choose กSave Target As.ก Then youกve got it.
As for music, I don’t put MP3s online because:

The files are quite large
I never know which are copyrighted and which aren’t

So on one of my sites, I have MIDIs. All public domain, meaning you can take them and use them yourself. Just right click and choose กSave Target As.ก
OR, you can just go to any search engine and type กfree wallpaperก or กfree backgroundก to get some artwork, or กfree MIDIก to get some free music. Right click, Save Target As.
Itกs that simple.
If you wrote your site using a template or an online HTML editor from one of the free hosting services, this stepกs done. But you still need to download all those files as backups. Sometimes free hosting services vanish suddenly, and you DON’t want to lose your whole site that way! So keep reading!
If you wrote your site on your own system, you need to get it onto the Internet now.
First you need to choose a web hosting service. A free one, definitely. Itกs always possible to start with a freebie and move to a paid provider later, but I haven’t left the freebies and Iกve been at this for years.
There are a lot of freebies out there. If you don’t believe it, go to any search engine and type กfree web hosting.ก I have no idea what you’re looking for in your free provider, but I can tell you what I looked for in mine.
* Lots of storage space. Thanks to all the photos and music, my largest site takes 12 Mb. Since you have all your files in a single directory, look at how large that is. Open Windows Explorer, find the folder, and rightclick it to look at the properties. How much do you think itกll grow? Pick a server with AT LEAST 20 Mb.
* No popup ads. This is a BIG deal to me. All free hosting sites have ads, but youกll note that Topcities doesn’t use popups. Just a banner at the top of all my pages. I can live with that. My nopopup rule knocks Tripod and Angelfire out of the running.
* Accessibility from anywhere in the world. This knocks out very popular freebies like Freeservers (formerly my favorite) and Yahoo Geocities. Oh, and Tripod again. China doesn’t like them, and I live in China.
So now, your assignment is simple. Decide where you’re going to put your new website. I chose but you don’t have to.
Once youกve made a decision, youกll have to apply for an account and fill out some information about yourself, including the name you want for your site.
Usually the web host will send you an email to confirm your address. You respond to it, and you have access. Then itกs just a matter of sending your files.
For the beginners… Upload means to send files to another computer. Download means to take files from another computer.
(If your files exist on a server but not on your own hard drive, youกll be downloading!)
Some web host providers have excellent file transfer abilities built right in. Topcities is especially strong in this regard. Or, you may need an FTP server program.
FTP simply means กFile Transfer Protocol.ก In short, a way for your computer to talk to the one your hosting service is using.
You can pick up a free FTP program at Drop down to the bottom left and click Try WS_FTP Pro. Itกs a strippeddown version of the commercial version, but itกll do everything you need and it never expires.
Depending on the speed of your connection and the sizes of your files, this step can be very quick or very slow. But either way, you don’t have to do much work. Just click a few buttons and let กer rip!
(Now might be a good time for a refill on the beverage of your choice. I know I had a few as I wrote this lesson.)
Once you transfer all your files, you have a website. Your hosting service will tell you the URL (address). Make sure it works, surf it a bit, and just enjoy the fruits of your labor. Then tell your friends and take a break!
Congratulations! You’re a webmaster now!
Hello, webmaster!
Thatกs right, you’re a webmaster. Youกve got a website.
But, you probably want to improve it, and you probably want people to know how to find it.
This is the final lesson, and probably the one youกll keep referring to. Fortunately all its resources are online, so you can just bookmark a few pages and go to them as necessary.
Now that you have a website up and running, you might want to look at Is Your Website Unfriendly? (
If you’re programming in HTML, Web Colour Codes ( is an easy way to find the sixdigit hex code for whatever color you may be seeking. This is especially useful for background colors, as fast goodlooking graphics can be hard to find.
After youกve uploaded your web pages, running a diagnostic Will tell you how long it takes them to load at various modem speeds, how compatible they are with older browsers, how to improve problem areas, if you have busted links, etc. These are all free.
Speaking of busted links, download Xenu. I have over 1000 outgoing links on one of my websites, and it checks them all automatically. I manually check the ones it claims are busted.
You can find my complete list of diagnostic tools at:
That page also contains a few more goodies you might want to use. Software & Graphics, and CGI Scripts.
Speaking of CGI scripts, visit if you haven’t already. (This won’t work in China.)
Scripts are defined as things where the user can send info back to your website. Guestbooks, feedback forms, newsletter subscriptions, chat rooms, games, you name it. Things HTML just can’t do.
Bravenet lets you use their scripts, free. You just copy and paste a small bit of HTML code into your site and they handle the rest. Itกs worth a look, AFTER you use the scripts that your free web host gives you. contains my analysis of Search Engine placement. Itกll take you some time to go through all that.
I recommend running the diagnostics before you submit to the Search Engines, because some Search Engines penalize or even ban pages with badlywritten HTML.
Then, swing by The Web Marketing Checklist at to make sure youกve done everything you’re supposed to. contains a large selection of free ebooks. Many are about website and newsletter promotion.
Have you subscribed to my free newsletter yet? Itกs called Mad About Books, but it covers more than that. As I discover new ways to improve and promote my websites and newsletter, I include them in my newsletter.
Good luck with your new website!
Best regards,
Michael LaRocca
Michael LaRoccaกs website at was chosen by WRITERกS DIGEST as one of The 101 Best Websites For Writers in 2001 and 2002. He published two novels in 2002 and has two more scheduled for publication in 2004. He also works as an editor for an epublisher. He teaches English at a university in Shaoxing, Zhejiang Province, China, and publishes the free weekly newsletter Mad About Books.
Copyright 2004, Michael LaRocca

About The Author

Michael is an American whoกs lived in Asia since 1999. He currently teaches English at Shaoxing University in Zhejiang Province, China. He telecommutes to Hong Kong as a legal transcriptionist, edits for Books Unbound, and he published four novels in 2002.
His website will show you how to improve your writing, find the right publisher, and promote your book after the sale. It explains why you should never pay to be published. It has won two Sime~Gen Readers Choice Awards and was listed in Writers Digestกs The Best 101 Websites For Writers in 2001 and 2002.

This article was posted on May 09, 2004

by Michael LaRocca

The Wrong Email Format Can Destroy Your Offer

The Wrong Email Format Can Destroy Your Offer

by: Rich Hamilton, Jr

Which email format is more effective to use, Text or HTML?

A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, itกs that close.

The truth of the matter is that the most effective format to use for your email really depends on the offer you’re presenting.

Both text and HTML email formats have their advantages and disadvantages. In this article I am going to go over the advantages and disadvantages of text and HTML email formats. Letกs jump right in and start with the format text.


Obviously the real advantage to using a text format is that you have a white background with black font making it very easy to read. The text format loads fast, no matter what size the email is.

If the email loads fast and is easy to read how can text formats have a disadvantage?


The real disadvantage of using text format is when you are using email as a source of marketing. To effectively use email marketing you need to use some sort of tracking software. Without tracking you will never know if the subject line and/or email offer needs work.

The point I am trying to make is that people are very cautious about clicking on tracking and affiliate links. As soon as they see a lengthy url, they get the impression that you are trying to sell them something and immediately delete the email. With a text formatted email you cannot hide long tracking urls from the recipient. With an HTML format you won’t run into this problem, which brings us to…


The biggest advantage of using HTML is that you can hide your tracking urls from the viewer. Instead of having a long url in your email offer, you can use a simple กclick hereก. Not only can you hide your tracking url, but you can also mask it from appearing in the browser window.

Moreover, HTML has a lot of disadvantages. For instance, some people can’t view HTML email, while others can view it with a limited amount of space. HTML email files can be sizable and take up a lot of space. Most people who use HTML formatted email use a lot of images and other graphics to make their email have a professional appearence. But they don’t stop and think about the size of the email that they are sending, and whether or not their recipients may have limited space.

Sending large email files is a sure way to get your recipients upset. You don’t want to strike out before you have the chance to swing!

You can see that both email formats have their advantages, as well as their disadvantages. As for which format is the right one for you, it all depends on your offer.

If you are sending an email offer that doesn’t require any lengthy tracking urls or has no affiliate urls, then text should be your format of choice.

Moreover, if you do have tracking or affiliate urls in your email offer, then HTML is the way to go. When using an HTML format be conservative, not everyone has broadband, youกll find that a lot of people are still using 28.8k modems for their Internet connection.

When sending out an HTML email offer it should have a solid white background with black text, and absolutely no images or graphics. This way the email offer appears to be text and loads fast, when itกs actually HTML. Your viewer won’t be able to see your long tracking or affiliate url which will increase your click through ratio and that means more sales.

Most autoresponders and email softwares have the ability to send email in both formats, but not all of them. There are still some that don’t.

Rich Hamilton, Jr is the CEO/President of a.k.a. Elites Marketing, Inc and the Author of: กInside Internet Marketingก

About The Author

Rich Hamilton, Jr is the CEO/President of a.k.a. Elites Marketing, Inc and the Author of: กInside Internet Marketingก

This article was posted on August 03, 2003

by Rich Hamilton, Jr

Plain Jane Email Equals Flat Results

Plain Jane Email Equals Flat Results

by: Karen Fegarty

Years ago, when email was just emerging as the incredible marketing tool it is today, everything was done in plain text. Since not everyone uses the same email program, and not all of them are compatible with the others, messages often ended up looking like nothing but jumbled pieces of nonsense. Besides that, they were boring.

Thus, Internet marketers were forced to find a way to spiff up their email messages to make them grab attention. Luckily, HTML was there to provide a solution.

Studies show that marketing emails sent in HTML format get much better response rates and far fewer unsubscribes than those sent in plain text. The reasons for this are many, but perhaps the biggest reason can be summed up this way: HTML messages look cooler!

The great thing about HTML is that all your recipients will be able to see it. The problem is that you can’t always predict just how it will look. Users with older or outdated email programs will likely see the message as text, and some will even see all that ugly HTML coding. Those using newer versions of Outlook or Outlook Express, Eudora, or Netscape Communicator will likely see the HTML as it was intended… at least partially.

The only way to ensure that your HTML messages are seen the way you designed them is to format the text/plain and HTML materials separately from one another, and have the appropriate version of the message displayed for the recipient. This way, those who have HTML enabled email programs (which most people do these days) can see your message exactly how you planned. Similarly, even those whose email programs do not allow for HTML will be able to read your message loud and clear.

As you know, email is one of the most effective marketing tools available today, but just like anything else, it must be done correctly. A jumbled, unreadable message will only turn wouldbe customers away, which not only hurts your bottom line, but can damage your credibility. In this day and age, you must ensure that your marketing message is accessible to everyone.

You may be surprised to find out that of all the bulk email management programs available, very few allow you to format text and HTML separately, thus making your message universal. One program in particular, called Broadc@st, not only offers this cuttingedge capability, but also provides several list management and marketing tools. For more information on Broadc@st HTML, and how you can download a free, fullyfunctional 10day trial, see

About The Author

Karen Fegarty is a professional marketer working with both MailWorkZ and ezTrackZ. Check out the ezTrackZ ad tracker product at and MailWorkZ’s flagship email marketing tool., Broadc@st at

This article was posted on January 28, 2004

by Karen Fegarty

Advantages for Using FrontPage… maybe this HTML

Advantages for Using FrontPage… maybe this HTML editor has some hidden advantages

by: Robin Nobles

Ever since Iกve been doing SEO work, Iกve always griped and complained about FrontPage and all the extraneous code it puts in the section of the page, etc.

Then recently, I had the opportunity to visit with a group of advanced search engine optimizers, and I was shocked to find that many of them use FrontPage and love it.


The first thing I learned is that there are ways to keep out the extraneous code! With FrontPage, you can remove the code, but it keeps comes back again and again and again. But, there’s a way to get rid of it forever.

How to Get Rid of Extraneous Code and Headers

Dave Barry, Webmaster of SmartCertify Direct (, explains how:

FrontPage 97 or 98 users:

Click on Start, then Find, then Files or Folders. Search your hard drive (generally your C drive) for a file named frontpg.ini. Click on the file.

When it opens, look for a line that says, ขVersion 3.0.ข

Add this line under Version 3.0:


The next time you use FrontPage, remove the extraneous code and headers, and they won’t come back.

FrontPage 2000, 2002, or XP users:

Look at the menu bar at the top of the Open Web. Click on Tools, then Page Options.

You’ll see an option box. Under HTML Source, at the top of the page under General, you’ll have this choice:

When saving file(s):

Preserve existing HTML or Reformat using the rules below

If you choose Preserve existing HTML, and if you delete any extraneous code and headers, you won’t see the code or headers on your pages again.

(To view an example screen shot showing the above, click here:

Dave added:

ขTo disable the HTML changing of FrontPage 2000, a registry entry is also needed. This registry file ( will do it automatically. Just open the file with Notepad to verify its authenticity before using it.

ขThe attachment and registry entry must occur on the server.

ขOr, if you want to edit the registry manually, here is the code:


Tools\Web Server Extensions\All Ports]


AddIn that Generates META Tags

FrontPage also has an Addin that will delete META tags without going into the source view. It’s called META Tag Maker 2002, and it will create and manage META tags through one dialogue box, without having to go into source view.

In fact, the FrontPage site has an amazing number of Addins for FrontPage that are free for the taking. ault.asp

Some of the more popular Addins include:

Multimedia/Special FX, Windows Media Addin, that will easily embed audio and visual into your Web pages;

Clear Teal Template, that is a 16page easytouse Web template that lets you easily create a Web site;

Scripting/Database Tools, JBots Plus 2002 Trial. According to the FrontPage site, JBots components make FrontPage Web sites more customized by adding JavaScriptenabled features, but you don’t have to know how to write code or cut and paste. Simply fill in dialog boxes, click Generate, and the JavaScript is created for you.

Other Advantages for Using FrontPage

* Server side includes are easy with FrontPage. Before we go on, let me explain what ขserver side includesข are.

Server side includes (SSI’s) generate parts of Web pages dynamically on the ขserver side.ข They allow you to add customization features to your Web pages, such as an email form. Unlike other forms of dynamic content, or content that’s created on the fly, server side includes have a normal URL that’s easy for users to remember and doesn’t create problems for the engines.

In other words, SSI’s embed special commands into an HTML document that tells the server to perform specific actions when a user requests the page. The server then creates the Web page on the fly by merging files or inserting requested information.

How might you use SSI’s on your Web page? Let’s say you want to add a form to your Web site for your users to complete to sign up for your newsletter. You could create the form using SSI’s.

For more information on creating SSI’s with FrontPage, visit: and click on FrontPage Server Extensions.

* Dave Barry, who recently created two major sections of the Dell Web site using FrontPage, manages 40 to 50 Web sites at SmartCertify, and he easily moves back and forth between those sites using FP. With that many sites, there is a lot of duplicity, and he can effortlessly share objects with FP or edit multiple Web sites. With FrontPage, you can cut and paste between the sites, use shared borders, and easily drag and drop files, thus saving a lot of time versus handling each site separately.

If you’ve ever wanted to experiment with Cascading Style Sheets (CSS), FrontPage also makes using them a breeze. You can even create DHTML using FrontPage.

Dave created a video on how to copy and paste, how to use Cascading Style Sheets, and how to use shared borders with Front Page:

(Author Note: When viewing these videos, make sure you have the latest version of Microsoft Windows Media Player. To download the latest version (7.1), click here (;enus;Q299321). Also, I found that I was unable to view the videos if my firewall (Zone Alarm) was running.)

* Another benefit to using FrontPage is being able to create virtual directories with ease. As you know, when you specify a home directory, all of the subdirectories beneath than home directory automatically become subdirectories of the Web site as well. However, you can also designate a folder located elsewhere on the system as a subdirectory of the site by creating a virtual directory out of it. A virtual directory is a directory or folder on a server that is not in the actual server directory structure.

Again, Dave created a video on how to create virtual directories using Front Page:

* If you want to create a database, it’s no problem with FrontPage. It will virtually create a database for you and import data without any database knowledge at all. The program works with Access, SQL, Oracle, and ODBC, and you can set up an SECcompliant database within 30 seconds and begin working with asp pages with no prior knowledge whatsoever.

Click here for Dave’s video on how to create a database using FrontPage:

* To Lee Davies of #1 Internet Marketing (, the main advantage to FrontPage is that you can so easily manage all your html pages from the folders section.

For example, ขIf you were to rename an image, which is something that needs to be done when optimizing, it will rename the links to the images from every page,ข he explains.

* What I kept hearing again and again as I interviewed users of FrontPage is that FrontPage saves you time in creating Web pages, because it’s so easy to use. Don Hammond with DonOMite ( explains,

ขStraight HTML pages are a breeze with FP. I know a lot of programmers scoff at using it, but it means I can crank out a basic HTML page in seconds rather than minutes. And when I get paid by the job, it means more $/hr to me.ข

* Dawn Rowlett with Web Submission Services ( explains further:

ขFrom the first day that I was introduced to FrontPage, I was instantly able to catch on to some of the many features because it was so easy to use. I think the most beneficial factor to the program for me was that I was able to go in and design a page, knowing nothing at all about HTML. I could include hyperlinks, tables, images, change colors, backgrounds, insert text, create paragraphs, etc. with absolutely no background in coding. I was able to do all of this on my first day with the program!

ขI remember one time in the beginning when I was involved in a discussion with a designer who was using another HTML editor and was completely stuck on the coding of how to create a simple table. My first thought at the time was, using Front Page, that is such a simple task.ข

* Many professional SEO’s also like to use FrontPage because it’s a program that’s simple enough for their clients to use. So, when the SEO turns the site back over to the client, the client can easily make changes with FrontPage without having to know HTML. As Tom Altman with RSM McGladrey, Inc. ( explains,

ขMost of the folks already have the office suite, so they are used to using Word and the like. FrontPage is not that much different, and it lets them maintain their own site.ข

Make FrontPage Work the way YOU Want it to!

At the Microsoft FrontPage Server Extensions Resource Kit, you’ll find links to all of the possible ways to make FrontPage work for you, instead of the default values after installation.

Take a Free Course in using FrontPage!

Dave Barry at SmartCertify Direct ( created a free course in using FrontPage. Simply register at the following URL, and take the free course:

In Conclusion

As you’ve seen, some very experienced Web designers and search engine optimizers use FrontPage as their ขeditor of choice.ข Its ease of use and variety of readymade templates make it a program that’s easy for beginners yet has the functionality that advanced designers need.

It also allows the designer or SEO to get a page designed quickly and easily, and time adds up to money for a busy SEO.

As Nancy Nelson with Search by Design! ( said,

ขIs it a perfect tool? Certainly not, but FrontPage combined with minor HTML knowledge can take you a long way…ข

So FrontPage users, don’t be ashamed to admit that you use FrontPage! Some of the best Web designers in the industry use it, with good reason.

Special Thanks to Dave Barry

Dave Barry with SmartCertify created the videos, screen shots, and free tutorial available in this article. Plus, he gave me the work arounds for getting rid of extraneous code, and he verified the accuracy of the content. Thank you Dave – there’s no way I could have created this article without your help.

Copyright 2002 Robin Nobles and Dave Barry. All rights reserved.

About The Author

Robin Nobles, Director of Training, Academy of Web Specialists, ( has trained several thousand people in her online search engine marketing courses ( and is the content provider for (GRSeo) Search Engine Optimizer software ( She also teaches 4day hands on search engine marketing workshops in locations across the globe with Search Engine Workshops (

Dave Barry is a professional Webmaster, Web designer, programmer, and search engine optimizer, all rolled up into one amazingly talented man who works for SmartCertify Direct. ( He has also begun working with Search Engine Workshops to put on ขhands onข training workshops at locations across the globe. (

This article was posted on December 01, 2002

by Robin Nobles