Marketing, Lead Generation, and Research: A 3in1

Marketing, Lead Generation, and Research: A 3in1 Solution.

by: Jay Gilmore

I Hate Cold Calls

Long before I started my business, I realized that I wasn’t good at telephone sales and that I would need to generate leads in another way. I developed a surefire way to generate those leads, interest in me, and my business, through the use of telephone market research.

There are many benefits of doing market research including the ability to learn more about my target marketกs behaviors and opinions, honing messages and presentations based on real, first hand responses, as well as, to test out new messages or theories prior to wide release.

As a website developer and consultant, my large market is businesses and my main target group is small business owners. In order to contact these owners I would need access to their contact information.

For my target market, I found a regional business development directory to be very complete including names, addresses, phone numbers and website information. Some of the information was a little out of date but it was going to be far better than just cold calling to reach ‘the Owner or Managerก and get successfully past the front desk person etc. For other BusinesstoBusiness companies I might suggest the local Chamber of Commerce or Business Association. Contact lists may be purchased or leased from outside sources, however, that is beyond the scope of this article.

For a client of mine, who is in the property care and landscaping industry, I was able to suggest hitting the phone book in the areas he wanted to generate business in and call every twentieth or thirtieth name in the book. The only criteria his respondent had to meet, was that they are a homeowner or property owner. In his case, my client is located in a small town and most respondents would be homeowners. If he were in a major city I would recommend that he be calling property management companies and target areas of the city with a high concentration of houses. Most cities still have their phone books broken down by community or borough.

Developing the Survey

The first step in this process was to develop the survey. To do that you first need to determine the subject of the survey. This should also relate directly to the message you wish to communicate to the lead. For my company I wanted to find out one of two things, if the respondent had a website what were the circumstances, experiences and opinions of having it or if the respondent didn’t have a website the circumstances and reasons for not.

Tuning in the Respondent

As you can see, these questions relate to only one specific service websites. This allows the respondent to easily understand what subject area you are talking about so that when you switch to providing your message they are already thinking about that subject. In my case, the respondent could easily tell that I was asking questions about websites, they probably figure that my business has something to do with websites.

Keep Questions Open Ended

The survey questions should be as open ended as possible. This is not scientific, as it cannot be quantified in small sample sizes, but it is the best way to avoid leading the respondent to a perceived answer. They may feel that you are looking for a particular response. This can happen when you use a scaled response survey such as ratings of 1 to 5 or 1 to 7. In my own personal experience this type of survey is best left to academics. In most cases you are looking for opinions and experiences of an individual. Ask questions like, กCould you explain how you felt about the experience when you last purchased a car?ก

Keep Things Brief There should be no more than 10 to 15 questions on the survey. The fewer questions and the more open ended the better the dialogue with the respondent and the more valuable the information.

The Wrap Up

At the end of the survey when I ask if they are interested in more information about my company and services they already have an idea of what to expect and are more likely to be open to hear and receive my message because there is no surprise and I was not beating them over the head with message. I merely made them think about their website or lack thereof.

Script = Professionalism

Once you have developed your survey you should write a script. I know I can hear your sighs now you don’t want to sound like a robot or just another telemarketer but the use of a script will ensure that you sound like a professional. The danger with a script is that it might not be conversational or may not consider the person on the other end of the phone. To avoid sounding robotic and like you are reading a script you should read it aloud to yourself. If you are unsure about how it sounds try it out on someone in your home or office. The worst thing you can do is to call up someone and start in with, กUuuhhmmm, could I speak to uuuhhmmm�ก

Your script should include a brief introduction. In my case my introduction went like this, กHello, Mr. Adams. My name is Jay Gilmore. The reason I am calling is that I am doing some market research for my business services company in your area and I wanted to get some feedback from fellow business owners, like yourself.ก

Note that I didn’t mention the name of my company. This shows the respondent that I am a person calling to talk to another person people like to talk to people and not businesses.

Removing the Common Objection

The next words that come off the script are very important, กI am not going to try to sell you anything, and I just want to ask a few questions to help in planning my business.ก

This has worked every single time to break through the, กIกm not going to listen to a sales pitchก instinct that so many business owners and consumers have developed over the years.

Ask for Their Time

Now that I have broken through their resistance I am able to request permission and their time to do the survey. Be respectful of the respondentกs time by making sure that the survey may be completed in less than five minutes. Tell them how long it will take and be honest. It is not very professional to lie or mislead people about the time you are asking them for.

Once the survey is complete you should conclude by thanking the respondent for assisting you with your research.

The Marketing Starts Now Actually it Already Started

The marketing part is next. In closing you should briefly introduce your company and the service being marketed. An example would be, ก Thank you Mr. Adams for all your help. I would like to let you know that my business, Joeกs Flowers is a local flower shop that specializes in arrangements and designs from North American plants and flowers. Would you be interested in receiving more information about our services and our company?ก

After answering questions in your survey about flowers and their buying habits they are probably ready to find more information about your company and its products or services. Get their mailing address and / or email address and any other information you require to send them the information you want.

What to Send

Sending the information about your business can make or break this relationship. You have already gotten willing permission to send information to the respondent now you have to send them something that will lead them to choose to buy your product or service or refer a friend or colleague.

The contents of the information package be it electronic or print should be a letter of introduction and thanks for the participation in the survey and some free and useful information that they will relate to regarding your product or services.

This information package is a first step to an ongoing relationship that will allow you to nurture goodwill and relationships with people who are actually interested in your business. The respondents will be expecting some form of marketing message but don’t overdo it. Pushing too hard to close a sale at this stage will not work with this piece. This is not a direct mail promotion so don’t treat it as such. That being, said don’t hesitate to place importance and urgency on the message. Use benefit oriented copy to entice readers to take some form of action.

Followup Will Make the Sale Well Some Anyway

As you bring the respondents closer to your businessกs products and or services by providing valuable information and examples of how it can better their lives many will choose to buy your products and services.

Give Up The Cold Call

You have now just read a great way to expose you business to new markets, new people, learn more about those markets and people, and get your message out all with nothing more than a telephone and a list of phone numbers. What is best is that you were able to get people to willingly accept your message without the anxiety and resistance of a sales cold call.

About The Author

Jay Gilmore is a Developer, Consultant, and Author who develops affordable websites and practical marketing solutions for real small businesses. You can check out his website at http://www.smashingred.com .

Jay publishes his articles, insights and resources on Marketing, Website Development, and Small Business at http://www.smashingred.com/resources, whenever he is not helping clients achieve their goals.

Copyright 2005 Jay Gilmore, SmashingRed Web & Marketing. All rights reserved.

jay@smashingred.com

This article was posted on August 12, 2005

by Jay Gilmore

Maps of Cyberspace

Maps of Cyberspace

by: Sam Vaknin, Ph.D.

กCyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts…A graphical representation of data abstracted from the banks of every computer in the human system. Unthinkablecomplexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding…ก (WilliamGibson, กNeuromancerก, 1984, page 51)

http://www.ebookmap.net/maps.htm

http://www.cybergeography.org/atlas/atlas.html

At first sight, it appears to be a static, cluttered diagram with multicoloured, overlapping squares. Really, it is an extremely powerfulway of presenting the dynamics of the emerging epublishing industry. R2 Consulting has constructed these eBook Industry Maps to ‘reflect the evolving business models among publishers, conversion houses, digital distribution companies, eBook vendors, online retailers, libraries, library vendors, authors, and many others. These maps are 3dimensionaloffering viewers both a highlevel orientation to the eBook landscape and an indepth look at multiple eBook models and the partnerships thathave formed within each one.ก Pass your mouse over any of the squaresand a virtual floodgate opens a universe of interconnected and hyperlinked names, a detailed atlas of who does what to whom.

eBookMap.net is one example of a relatively novel approach to databases and web indexing. The metaphor of cyberspace comes alive in spatial, two and three dimensional maplike representations of the world of knowledge in Cybergeographyกs online กAtlasก. Instead of endless, static and bichromatic lists of links Cybergeography catalogues visual,recombinant vistas with a stunning palette, internal dynamics and an intuitively conveyed sense of interrelatedness. Hyperlinks are incorporated in the topography and topology of these almostneural maps.

‘these maps of Cyberspaces cybermaps help us visualise and comprehend the new digital landscapes beyond our computer screen, in the wires of the global communications networks and vast online information resources. The cybermaps, like maps of the realworld, help us navigate the new information landscapes, as well being objects of aesthetic interest. They have been created by กcyberexplorersก of many different disciplines, and from all corners of the world. Some of the maps … in the Atlas of Cyberspaces … appear familiar, using the cartographicconventions of realworld maps, however, many of the maps are much more abstract representations of electronic spaces, using new metrics and grids.ก

Navigating these maps is like navigating an inner, familiar, territory.

They come in all shapes and modes: flow charts, quasigeographical maps, 3d simulatorlike terrains and many others. The กweb Stalkerก is an experimental web browser which is equipped with mapping functions. The range of applicability is mind boggling.

A (very) partial list:

The Internet Genome Project กopensource map of the major conceptual components of the Internet and how they relate to each otherก

Anatomy of a Linux System Aimed to ก…give viewers a concise and comprehensive look at the Linux universeก and at the heart of the poster is a gravity well graphic showing the core software components,surrounded by explanatory textก

NewMedia 500 The financial, strategic, and other interrelationshipsand interactions between the leading 500 new (web) media firms

Internet Industry Map Ownership and alliances determine status, control, and access in the Internet industry. A revealing organizational chart.

The Internet Weather Report measures Internet performance, latency periods and downtime based on a sample of 4000 domains.

Real Time Geographic Visualization of WWW Traffic a stunning, 3d representation of web usage and traffic statistics the world over.

WebBrain and Map.net provide a graphic rendition of the Open Directory Project. The thematic structure of the ODP is instantly discernible.

The WebMap is a visual, multicategory directory which contains 2,000,000 web sites. The user can zoom in and out of subcategories and กunlockก their contents.

Maps help write fiction, trace a userกs clickpath (replete with clickable web sites), capture Usenet and chat interactions (threads), plot search results (though Alta Vista discontinued its mapping service and Yahoo!3D is no more), bookmark web destinations, and navigate through complex sites.

Different metaphors are used as interface. Web sites are represented as plots of land, stars (whose brightness corresponds to the web siteกs popularity ranking), aminoacids in DNAlike constellations,topographical maps of the ocean depths, buildings in an urban landscape, or other objects in a pastoral setting. Virtual Reality (VR) maps allow information to be simultaneously browsed by teams of collaborators, sometimes represented as avatars in a fully immersive environment. In many applications, the user is expected to fly amongst the data items invirtual landscapes. With the advent of sophisticated GUIกs (Graphic UserInterfaces) and VRML (Virtual Reality Markup Language) these maps may well show us the way to a more colourful and userfriendly future.

About The Author

Sam Vaknin is the author of กMalignant Self Love Narcissism Revisitedก and กAfter the Rain How the West Lost the Eastก. He is a columnist in กCentral Europe Reviewก, United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia.

His web site: http://samvak.tripod.com

This article was posted on February 2, 2002

by Sam Vaknin, Ph.D.

Microsoft Great Plains PM: Payables Management

Microsoft Great Plains PM: Payables Management

by: Vincent Ong

Microsoft Business Solutions Great Plains is marketed for midsize companies as well as Navision (which has very good positions in Europe and emerging markets where it can be easily localized).

Great Plains Payables Management (PM) module improves control over your payables. With easy access to comprehensive vendor information, payment scheduling and tracking, and uptothe minute answer to your cash flow status, this module allows you to manage your expenses more effectively.

PM maximizes operational efficiency by empowering employees with advanced search capabilities that provide quick and easy access to the information they need. This module also simplifies expense allocation like deferring payments or costs over multiple periods with automatically managed calculations and journal entries customized to fit your business needs.

Features:

Extensive DrillDown – Crossmodule drilldown capabilities give you the ability to locate the exact details you need.

Comprehensive Vendor Information – Streamline your vendor information with vendor categories for consistent record maintenance and comprehensive data, including addresses, shipping methods, default purchase accounts, and userdefined information.

Installment Management – Automate your vendor installment payments by creating schedules, calculating interest, amortizing amounts, and forecasting the impact of variable interest rates, payment amounts, and installment changes.

Expenditure Control – Manage expenditures with full control over check runs and tracking of afterthefact payments that use manual check entries, credit cards, or cash for transactions.

Control Account Management – Manage your payables control accounts by reporting segments, such as cost center, division, department, program or fund, and display a breakdown by segment values of your central control payables account. Eliminate the need to manually reconcile reporting segments and get a true account of amounts owing by segment value.

Automatic Posting Automate posting for each vendor to designated General Ledger accounts for recurring transactions, or streamline distribution for vendors without specified purchase accounts.

Complete Payables Reporting – Create a comprehensive suite of payable reports that can be sorted by calendar or fiscal year with onscreen display and search, or combine with Microsoft® Business Solutions–Great Plains® applications such as Report Writer or Crystal Reports® for greater reporting flexibility.

Good luck with implementation, customization and integration and if you have issues or concerns – we are here to help! If you want us to do the job give us a call 16309615918 or 18665280577! help@albaspectrum.com

About The Author

Vincent is a Great Plains specialist in Alba Spectrum Technologies ( http://www.albaspectrum.com ) – USA nationwide Great Plains, Microsoft CRM customization company, serving clients in Chicago, Houston, Atlanta, Phoenix, New York, Los Angeles, San Francisco, San Diego, Miami, New Orleans, Toronto, Montreal and having locations in multiple states and internationally

This article was posted on April 01

by Vincent Ong

The Lazy Manกs Way To Building a Massive List In M

The Lazy Manกs Way To Building a Massive List In Minimum Time

by: Dan Kelly

As you read every word of this article, youกll be stunned by how quickly and easily you can build a massive list of opt in subscribers without spending a fortune. (The idea is to make money, not spend money. Right?)

Iกll get right to the point…

It can be a real pain in the butt trying to build an optin list using the กold schoolก methods of list building that every Internet marketing guru out there is teaching these days.

They tell you… กUse pop ups and pop unders, delayed pops, and exit popsก, กPut a subscription box on every page of your websiteก, กUse PayPerClick (PPC) search engines to drive traffic to your optin pageก, etc. etc. etc.

Those methods are OK, in my opinion. If you’re using them now and they are effective for you, continue using them. If you’re not, Iกd suggest that you at least experiment with them to see if they work for your situation.

> THE BIG PROBLEM IS THIS…

The two biggest problems youกll face using the กold schoolก methods are… either it takes way too much of YOUR TIME or it costs way too much of YOUR MONEY to build a list of any respectable size.

(In the BizOp, MLM, and Internet marketing arenas, many potential joint venture partners won’t even talk to you unless your list has at least 50,000 100,000 subscribers.)

> WHATกS THE SOLUTION?

Very simple…

Instead of waiting for customers to come to you (which you have to do even with PPC search engines)…

You can BUY subscribers.

Thatกs right! There are companies out there that will sell you the names and email addresses of people that have REQUESTED information about business opportunities.

> WARNING: NOT ALL LEAD SOURCES ARE CREATED EQUAL

There are 8 things you want to look for from any lead/subscriber source.

Here they are:

100% OptIn: You want to buy the contact information of people that have actively requested more information. There are various methods of capturing contact information. Some leads sources sell you names that came from CDROM that has 12 million names on it. Some lead sources precheck the subscription box, so many of their leads didn’t know that they were going to be sent any information from you. You want to make sure that all the names you buy have explicitly requested the information that you are going to send them.

Targeted: You want Business Opportunity Seekers ONLY! What good is it if the names you buy really just wanted to be on someoneกs joke list or recipe newsletter? Iกll tell you… Absolutely NOTHING! Actually, less than nothing if you get a lot of SPAM complaints and your ISP bans you from sending emails or your email addresses ends up on blacklists all throughout the Internet.

Only กFreshก Leads: Plain and simple… The older the list, the less responsive it will be to your offer. As time goes by, people become less and less interested in what they requested information on. The more time between their initial request and your first contact, the easier it is for them to forget that they even requested information. My personal recommendation is that you never buy leads that are over 30 days old, unless you can get them at a steep discount.

Quick Turnaround: You don’t want to wait months for your leads source to fulfill your order. Many smaller sites aren’t able to keep up with the demand for leads so you could be waiting months if your order is large. You want a source that can fulfill large orders in a timely basis. Time really is money… especially when someone has yours, and you’re left waiting months for your list.

Accessible & Effective Support: You want to be able to ask a question any time, day or night, and get a fast, courteous, and most importantly, effective solution to your concern. With some companies, you send them an email and it takes them days to get back to you, if they reply at all. And, speaking bluntly, many of them use incompetent people for their support because they’re only after a quick buck. Their motto, กGrab the money and run… They should be able to figure it out.ก

CANSPAM Compliant: If you buy a list that has been harvested from websites, forums, newsgroups or any number of other places, you could get in serious trouble just for sending them your email. Itกs just not worth it! Please, only send your information and promotional material to people that want to hear from you.

Exclusivity: You don’t want to compete for your leads attention any more than you have to. Spam filter, blacklist, and unexplainable Internet กglitchesก cause email marketers enough grief. You want to know that your list is not going to be resold to a dozen or a hundred different marketers. My personal recommendation is that you NEVER purchase a lead that is sold to more than 5 marketers. The quality of response will be horrible if you’re competing with that many people for your prospectsก limited time and attention.

Alternate Means Of Communication: If you can get them, you also want their home address and home telephone number. If you’re really serious about promoting your opportunity, you should be communicating with your prospects with more than just email. Postcards and short phone calls/message have be proven to increase response to almost any offer especially offers where people are naturally skeptical at the outset.

BTW, some websites (I won’t name any names.) make it sound like they’re doing you a favor by กgiving you their name at no additional costก. Give me a break! Names are MANDITORY!

ACTION STEP: Now that you have the criteria, you should evaluate your current lead sources and check out a few new ones.

About The Author

Dan Kelly is the CEO and webmaster of BizOpListbuilder.com

กHelping entrepreneurs build and profit from their single greatest marketing asset their list.ก

To see how inexpensive it can be to get your very own list and to check out all 8 bonuses you get buy ordering today visit http://www.BizOpListbuilder.com/ today. Youกll be glad you did!

I look forward to helping you build and profit from your very own optin list.

dan@bizoplistbuilder.com

This article was posted on March 23

by Dan Kelly

Website Visitors For Your Business Building Stro

Website Visitors For Your Business Building Strong Website Traffic

by: Peter Jordaan

It is worth looking at some values and strengths of a few technical and promotional elements of your website that will help you to lay a foundation in building profitable online success. Once you have decided on your market and have chosen a relevant domain name for your online business, you need simple and effective tools and methods to put and keep your business on a profitable track. Ideally you will want to make use of easytouse methods that keeps visitors coming to your website. Lets look at a few practical ideas.

When a visitor comes to your website you have to get their followup information by collecting their email address. It is important to ‘enable’ your web site to automatically deliver quality content such as a newsletter to visitors and allow you to follow up with extra information when necessary. Top marketers agree that this forms a large percentage of their online success. How do you do this? You create forms on your web pages, giving visitors the chance to subscribe to your optin list, newsletter or report. This allows you to introduce your service and offer something valuable in order to build relationship. Email followup through autoresponders is totally free and an absolute necessity for implementing. All you need to do is integrate the autoresponder into your web site via a form so that you can preload it with your newsletters. You may say that you’re not a writer, but what do you know about your industry? Write it down and put it into an informative newsletter. Subscribers can now begin to see you as an expert on the subject and look to you for the solutions that your business is already offering.

Once your newsletter is up and running, you can use these very same tips and ideas you share with your subscribers and also write a weekly article about your product or service, and then submit it to ezines online. This is very easy to do and will have great response for your business. There are tens of thousands of ezine publishers online that needs good content, and will give you valuable exposure for your business. You will have many sites linking to your site and people will be able to read what your business is about and visit your website. Then they will also be able to subscribe to your newsletter which provides even more information about your product or service. Each article has got a resource box at the bottom which allows visitors to visit your web site. Write your 4 to 6 line resource box by viewing some samples online and making up your own. Finding details of ezine publishers can quite easily be done through looking up in search engines.

Let’s go a step further and look at newspaper classifieds. By using little snippets of ideas from your newsletters and articles, you can come up with short eye catching promotional messages to use in newspaper classifieds. There are newspaper companies that offer state wide and nation wide advertising in their papers, often covering readership in excess of 2 to 3 million. By placing 1015 word tiny classified ads all over the globe can dramatically increase your website traffic. A big mistake people make when doing this is to try and make sales directly from their ads instead of just generating leads for later followup. You would want to get your leads to your web site first from where they can subscribe to your automated content.

Lastly lets consider the eye opener an affiliate program can have for your business. With the right product or service it is by far the hottest way of building your business and customer base. Submit your program to affiliate directories across the web. You’ll have affiliates making sales for you and not paying a cent in advertising until you’ve made the sale! Your advertising will be covered by your affiliates, and you can concentrate on providing customer service and continue followup with your increasing customer base through newsletter delivery and other product offers. By becoming familiar with how important it is to stay relevant in implementing these factors will benefit your business and you will find that you’ll be achieving better results.

About The Author

Peter Jordaan is the owner of a hosting company and shares information regarding values of hosting a successful online business. In his free onsite ecourse he covers more relevant information about these qualities. You can visit his website by going to http://wirelessbusinessmedia.com

peter@wirelessbusinessmedia.com

This article was posted on December 14, 2004

by Peter Jordaan

7 Reasons Why Using CSS is a Must

7 Reasons Why Using CSS is a Must

by: Michael Turner

CSS is a new option for website designers that have been using HTML and tables for most of their web designing careers. Of course, it is a huge change and requires learning a new language and skill, however most people are saying CSS is worth it and it will give you more control, options, and is easier to edit. Consider the following 7 reasons why using CSS is a must and see if it convinces you to change your method of web design.

Reason #1 Present Data Logically

When you use CSS in the layout of your website you can present your data in a logical way and CSS can then manage how the information appears. This is significantly easier than other methods and is one reason why CSS is a must.

Reason #2 More Options

With CSS you have more options for changing the location of information on your screen. This is important for a variety of reasons, especially if you anticipate the need to change columns or links at some time.

Reason #3 Complements HTML

Another reason CSS is a must is because it complements HTML. HTML and CSS alone both have weaknesses, but when used together your website design will be significantly stronger.

Reason #4 Editing

You can edit your website design if you need to for whatever reason without that much hassle if you are using CSS. All you do is go in and edit the definition. This is a lot easer than searching and replacing of years past.

Reason #5 Faster

When you use CSS your pages not only load faster but they also can be scrolled quicker than ever before. This is a huge deal to most web surfers as well as webmasters because speed is a huge implication in whether someone stays on your page or moves on. CSS increases speed, and as a result is a tool you must learn how to use.

Reason #6 Print

When you use CSS you can also include a printer friendly version of the website that makes it easier to print and can eliminate color, images, and other things that do not print easily.

Reason #7 Control

If you have been working with tables for layouts you are probably tired of the guessing that goes on. However, with CSS you have more control and can issues commands and know exactly where the result will appear, rather than guessing. This is in itself makes CSS a must have.

Now that you have some information on CSS, you are probably interested in knowing more details about how it works and above all how you can learn to use CSS. Fortunately, there is tons of information available online that will provide you with the answers to your many questions on CSS and how it can help you.

About The Author

Michael Turner shows you exactly how to increase web site traffic in his free 7 part miniseries. Grab it today at http://www.powertraffictactics.com/.

info@powertraffictactics.com

This article was posted on August 06

by Michael Turner

Detect and Remove Spyware

Detect and Remove Spyware

by: Mitch Johnson

The increasingly common computer and internet threat known as spyware is designed to gather information about personal and business computer users. The private information spyware is capable of obtaining about you can include your click stream, usage habits, passwords, credit card number and social security information. It is almost guaranteed that all PC computers have been infected with spyware.

A spyware infection is not primarily intended to alter a computer’s function but as a ขside effectข your computer will begin malfunctioning in obvious ways when some types of spyware invade. Possible signs include continuous pop ups, browser crashes and unauthorized start page changes. Users who have downloaded music and game programs are likely to have been infected as well as those who use shareware and/or freeware.

To clear your computer of malicious spyware computer users must download or purchase one of the many spyware scan tools. Proven and effective spyware tools can scan your computer and catch spyware, adware, keyloggers, dialers, Trojans, malware and more. Once the infected files are identified the spyware scan tools can safely remove them while keeping a back up of the file in case restoration is needed later. Spybot Search and Destory has become one of the most advanced and used free spyware scanning tools. Spy Doctor can be purchased and begin actively protecting against future spyware infections.

You computer should be scanned for spyware infections on a regular basis so as to avoid serious problems that could arise from deep infection. Nearly any of the many antispyware programs include free updates that will bring the program’s database of spyware definitions to the latest known for ultimate computer protection. Finding and using a good antispyware tool will help protect your private information from being snatched and used against you. Spyware removal tools will also stop annoying and intrusive advertisements from interrupting your internet activity.

About The Author

Mitch Johnson is a successful freelance author that writes regularly for http://www.spywareremovalmadeeasy.com/, a site that focuses exclusively on spyware removal software, as well as tips on how to prevent spyware from popping up on your computer. This site articles on has spyware guard, http://www.spywareremovalmadeeasy.com/spyware_guard.htm as well as spyware scanner, http://www.spywareremovalmadeeasy.com/spyware_scanner.htm

rehan_articles@yahoo.com

This article was posted on August 02

by Mitch Johnson

ขImprove Your Email’s Deliverabilityข

ขImprove Your Email’s Deliverabilityข

by: Karen Fegarty

With SPAM accounting for over 50% of the email that is delivered to our inboxes many corporations and ISPs have implemented solutions to deal with this growing problem. SPAM filters, IP blocking, domain blocking, and legislation are in place, but often messages that are, in fact, wanted by the recipients, are filtered and not delivered. What do legitimate marketers need to do to ensure that their clients receive their messages? We have collected a number of rules that, if you employ, can greatly increase the number of emails that are delivered and opened by your customers or prospective customers.

1. When delivering to AOL email addresses you need to make sure your SMTP serviceกs domain can be verified using a reverse DNS lookup. Check with your Webmaster or Host Provider. For more information on this topic check out:

http://www.dnsstuff.com/info/revdns.htm and

http://ezinetips.com/articles/resources/20010817.shtml

2. America Online (AOL) has recently released the newest version of its product, AOL 9.0. To protect itกs users from receiving SPAM, AOL has put some measures in place that will affect how your message is received by your AOL subscribers. All graphics will be blocked from being displayed in HTML emails; as well links will be deactivated for any new message sent to an AOL 9.0 inbox. When an email is received in AOL 9.0, users will have to click a link at the top of each message (Show Images & Enable Links) to view any graphics within your email. If this action is not taken, images and links will not be displayed or enabled.

This is the default setting for AOL 9.0; however, the email recipient does have the ability to add the senderกs From Address into their address book, which AOL classifies as People I Know. Once this has been done, all emails received from this address in the future will automatically have images and links showing correctly.

Your recipients must add you to their address book as a sender they recognize and approve. You should add a line to the top of your email, which states something like this… กAttention AOL 9.0 users please add fromaddress@company.com to your address book so that you can see our entire messageก. For more information on this issue visit: http://library.marketingsherpa.com/barrier.cfm?CID=2455 MS 2003 will also filter the images. For more information visit: http://ktdcommunications.com/communications/katydid_023.htm

3. Be aware of the current and proposed SPAM laws. Check out http://www.spamlaws.com for current legislation.

4. Ensure that each message contains an unsubscribe statement that links to a valid URL or a valid Mailto: link. However do not use the words ‘to unsubscribeก as these are now getting filtered. Use something like ‘to leaveก.

5. Do not include .exe or attachments in your message.

6. Do not purchase lists.

7. Do not rent lists that are not doubleoptin.

8. Don’t sell or rent out your own lists.

9. Always remove any unsubscribes immediately

10. Always remove any undeliverables immediately.

11. Remind people of their relationship with you. Tell them in the message the email address that they used when they subscribed.

12. Communicate with your recipients on a regular basis, but don’t communicate with recipients too often. An email that is welcomed on a monthly basis may become unwelcome when sent more frequently.

13. Include a correct reply email address and telephone contact information in each email.

14. Avoid sending long text articles.

15. Do not send HTML messages without Text alternatives.

16. Avoid sending messages with a large number of hotlinks.

17. Do not use BCC distribution methods with over 10 names per email. Use a product like Broadc@st, which creates an individual message for each email.

18. If you are sending a newsletter place the word กnewsletterก and a date including month in the subject line. This reduces your SPAM score.

19. Watch your email lists, heavy B2C distribution to @aol.com, @hotmail.com. @msn.com etc may be flagged.

20. Avoid using words or phases that trigger spam filters. For more information on this visit: http://www.doctorebiz.com/06/021106b.htm and http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm

21. Check out the common tests that filters like Outlook and SpamAssassin use to filter your emails and try to avoid the common issues. For information on these tests visit http://office.microsoft.com/assistance/preview.aspx?AssetID=HA010450051033&CTT=98 and http://eu.spamassassin.org/tests.html

22. Routinely check http://www.spamcop.net to see if you have been blacklisted unfairly. Send an email to have this rectified. To check their list enter: http://spamcop.net/bl.shtml?111.111.111.11 (where 111.111.111.11 is the IP address of your sending SMTP.)

23. Use services such as Assuranceกs Message Checker to precheck your messages for common filtering flags and Assuranceกs Blacklist Alert to keep on top of where you may be blacklisted.

24. Sending your delivery in small batches of 500 or less might avoid filtration.

25. For additional information and a practical guide on avoiding SPAM filters check out Marketing Sherpa’s ขHowto Kit: Get Your Permission Email Past Filtersข http://www.sherpastore.com/store/page.cfm/p.cfm/2094?1044.

About The Author

Karen Fegarty is a professional marketer working with both MailWorkZ and ezTrackZ. Check out the ezTrackZ ad tracker product at http://www.eztrackz.com. and MailWorkZ’s flagship email marketing tool., Broadc@st at http://www.mailworkz.com

This article was posted on January 28, 2004

by Karen Fegarty

New Medium, New Rules

New Medium, New Rules

by: Dave Collins

Life is thought to have begun on Earth somewhere around three billion years ago, and of all the species, only an estimated one in a thousand is still alive today. Academics continue to debate over whether this is a natural part of the evolution process, or a direct result of the changing environment. Whichever opinion is right, one thingกs for sure itกs bad news for the victims. If theyกd have adapted to their changing environment early on, they could very well still be around today.

One of the big mistakes made in understanding what works on the web is to simply assume that itกs a new form of an old medium. From parchment to paper to the web. The fact is that the web is much more than an updated version of paper, and applying the same set of rules to both is a recipe for extinction.

Your Monitor Is Not a Newspaper.

Letกs start with the absolute basics. The common newspaper has to be one of the most popular formats for gathering information in the modern world. Do you read yours at arms length, hold it at eye level, or hold it above your head? Of course not almost everybody holds or places the newspaper lower than eye level, usually around 30 to 40 cm away from their eyes. When is the last time you read data from your monitor like that?

Reading from a screen means staring straight ahead, focusing a little further away than usual, usually accompanied by very little blinking and consequently quite dry and often uncomfortable eyes.

One Click And The Visitor Is Away.

So this is your starting point for your site visitor when they read your site. Aside from the fact that it is relatively uncomfortable, and near impossible to curl up on the couch or read over lunch, thereกs the added threat of the dreaded mouse click. One click, taking around a third of a second, will take your visitor away out of site and out of mind. Itกs a whole lot easier and quicker than turning over a page.

So you have a very short amount of time to convey your message don’t wait for them to scroll down the page, and certainly don’t assume theyกll have the patience to read through a long text.

Use bullets, tables and lots of space these three methods will aid the fight against the click. Once youกve got their interest, then they may well want to read more, but those first two seconds are critical. Grab them.

Once they’re in, you need them to read your information, then decide whether theyกll take it further. The words you choose and how you write them will be the single biggest factor in their making the decision. Make them short, snappy, and easy to read.

Out Of Sight, Out Of Mind.

Letกs assume that their quick scan of your front page has whetted their appetite. Now what? Go back to the basics. ORDER NOW should be very visible, or at least GET MORE INFO, BUY etc. The big thing is to force them to act right now, this very second. A magazine can be left on the coffee table for the next week or two, but your page will be off their browser and forgotten faster than you can say กmissed customerก!

If you’re going to wait for them to make the leap from passing interest into action, chances are that youกve already lost them. Grab them, show them your message and help them go for it now. Your call for action should be strong, clear and decisive. กPlease click here to orderก is bland. BUY is better, and I WANT THIS NOW is best of all.

At this stage, there could be any number of worries holding them back from placing their order they may want to know about your refunds policy, they may be worried about ordering online. Help them and make it clear where they can find this information. กWe use secure serverก won’t be noticed as clearly as a bright กWorried about Security?ก button.

Give Them What They Want.

You have to look through the eyes of the consumer imagine that they’re interested in the product but… but what? They may worry about the safety of using a credit card, ordering online, privacy, system compatibility, getting unwanted junk mail and so on. A significant advantage of being online is that unlike the newspaper ad, you have the ability to place all the information they need right in front of them. All they have to do is click on it.

And make sure you put your message across with the right tone. Business users have very different needs and ways of expressing themselves from the average home user. Make sure you don’t throw streetslang at the IT guy, or CPU usage patterns at the young game player.

Another universal technique that works is the use of testimonials. If Iกm visiting a website looking at a product that appeals to me, the testimonials can swing it. But make sure they look genuine, or you’re wasting your time. กCool Dave in Finlandก doesn’t inspire nearly as much confidence as a three sentence praise of features, attributed to a personกs full name and company. Keep them short, to the point, and lots of them!

Once you have the sale, you’re in there. But even then you could be letting further opportunity pass you by. I recently purchased Macromediaกs DreamWeaver online. I wanted the downloadable version, but when it came to the order form, I was offered other additional options such as having the manual mailed, a copy on CD, courses in using the software, additional licences and so on. Once someone has decided they’re going to part with their cash, you already have a significant psychological advantage, and they may well be receptive to getting one or two additional items as well. Make sure the opportunity is there for them.

Impulse Clicking.

Once the sale is in the bag, the offer of a reduced price on further purchases of your other software can’t do any harm, and who knows, you just may end up getting some more sales. Itกs no coincidence that supermarkets have all those impulse items by the checkout. It works.

The use of your website as an online version of a printed ad or press release is worse than a wasted opportunity itกs inappropriate, and it really won’t work very well. The web isn’t a digital newspaper or magazine, itกs a whole new medium with new opportunities, but it requires some new techniques. Don’t let your products or company join the dodo be seen, be sold.

Copyright 2004 Dave Collins

About The Author

Dave Collins is the CEO of SharewarePromotions Ltd., a well established UKbased company working with software and shareware marketing activities, utilising all aspects of the internet. http://www.sharewarepromotions.com and http://www.davetalks.com.

This article was posted on December 05, 2004

by Dave Collins

The Best Advertisement For Your Business

The Best Advertisement For Your Business

by: Mark Daoust

It is no secret among internet marketers that writing articles is a great way to market your website. With all the article distribution services and all the websites looking for free, unique content, writing a quality article can bring you more links to your website in one day than an entire month of working out link exchanges and submitting to directories. The benefits of writing articles have been written about time and time again. Yet in order to enjoy the benefits of article writing, your article must first be accepted by the publishers who receive your submissions. This article will focus on a few key points to help increase your chances of getting your article accepted by the Internet’s top publishers.

Proofread Your Own Writing

Proofreading is very time consuming. If you want your article to be widely accepted, it is your job to make the publisher’s job easier. The first step in making the publisher’s job easier is to check, double check, and triple check your spelling and grammar. If you have someone that can review your article, have them read it over. Tell this person to look for grammatical errors, spelling mistakes, and poorly worded sentences. They will be able to point out mistakes that you may never have seen. When you write an article there is a tendency of getting overly familiar with the content and thus you could miss a glaring mistake in your writing. Consider the following exercise by reading aloud what is written:

London

in the

the

spring

x x x

What did you read? If you identified that the word ‘the’ is written twice, than you can consider yourself one of only 5% of people who get this exercise correct. 95% of people who read this exercise only see ขLondon in the spring X X Xข. (If you still do not see it, read it aloud again, but this time point to each word as you read it.)

The point of this exercise is to show you just how easy it is to miss obvious mistakes. Add in the element of familiarity with the writing and you are likely to miss even more mistakes. By asking someone else to read over your work, you greatly reduce the chances of missing a glaring error in your writing.

Rule to Remember: Proofread Your Own Writing, and then Proofread Again

Offer Something of Real Value

Articles are an incredible source of free traffic and free advertising for your business. However, articles are not supposed to be advertisements themselves. There is nothing you can do to get a publisher to delete your article faster than writing an article that is nothing more than a longwinded ad copy.

If you want to get your article published, once again you must get into the publisher’s mind. The publisher is always looking to offer his or her readers with fresh, insightful, and helpful information. Commentaries on industry trends, useful strategies, tutorials, observations and theories all make good articles. As an owner of a business, reviewing one of your products, offering a teaser of the information you sell, or blatantly marketing your products by including your hyperlink throughout the article makes for a horrible article that will likely not be published.

Think back to the time when you first started your online venture (this may not be very long ago) and remember how thirsty you were for good, quality information. When writing your article, remember how valuable this information was to you when you found it. Every author has the right to a resource box which serves as your advertisement; if you prove to the reader that you are an expert in your field and give them information that only you can provide, this will serve as a stronger advertisement than if you spend 2,000 words on a longwinded, selfpromotional article.

Finally, when writing your resource box, it is best to be as concise as possible. Resource boxes that appear to be about as long as the article themselves show that the author has no concern about the content of his or her article. Limit the number of links you put into your resource box to no more than three links and keep the resource box to no more than four or five lines.

Rule to Remember: Write a Good Article, not a Good Advertisement

Be Clear and Concise

Many people fall into the trap of thinking they have to develop an eloquent, graceful writing style in order to be published. What these people seem to forget is that an article is written with one main point: to deliver information. Be concise, be clear, and be direct. When writing your article, you should actually aim to be slightly boring with your writing style. What is slightly boring to you is probably very clear and direct to the reader.

It is important to note that most online publishers have much more to deal with than the writing styles of the authors who submit articles to them. Publishers are more concerned with grammar, spelling, and content than they are with how eloquently a writer can make his or her point. One thing that a publisher will take notice of, however, is a writer who has a confusing and difficult to follow writing style.

Your article should encourage readers to read through the entire article. If a reader gets a few lines into the article, or even a few paragraphs, and finds themselves confused, you can be sure that they will never get to your resource box and thus never visit your website. To keep a reader interested in your article, give them quality information and give it to them directly and clearly. A reader will only continue to read an article if they believe there is a good chance that they will gain something further by finishing the article. Although it may be counterintuitive, boring writing does just that.

Rule to Remember: Being Boring is Better than Being Confusing

Writing good articles is not difficult. When writing your article, think first about what publishers are looking for in an article. Focus on your grammar, spelling, clarity, conciseness, and content. Remember that your article should actually help people beyond just selling your product or service. Offer valuable information to your readers and they will pay you back tenfold. Offer valuable information to a publisher’s readers and they will be certain to publish your article and provide you with the best free advertisement for your business.

Copyright 2004 Mark Daoust

About The Author

Mark Daoust is the owner of http://www.sitereference.com. Discuss this article further at http://forums.sitereference.com/t120/s.html.

This article was posted on November 25, 2004

by Mark Daoust

Six Steps to Creating Online Presentations for Tel

Six Steps to Creating Online Presentations for Telephone Selling

by: Roger C. Parker

How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them.

Clients and prospects are visually oriented. They process and retain 75% of the information they see, compared to about 15% of the information they hear.

There are six steps involved in preparing online visuals you and your prospects can look at online during telephone conversations and teleconferences.

Step 1: Desired result

Start by identifying what you want to accomplish during each phone call. Ask yourself:

What is the primary message I want to communicate?

What action do I want my client or prospect to take?

What information can I provide to convince them to take the desired action?

Your answers to these questions will provide the framework you need to begin preparing for your upcoming calls.

Step 2: Benefits

Next, translate your product or service into benefits they will enjoy if they take the action you want them to take. Identify as many different ways as possible your product or service can benefit your client. Be as specific as possible.

Step 3: Framework

Open your presentation program and create an ขemptyข set of visuals to support your upcoming calls. This will provide a framework for developing your telephone sales presentation.

Don’t be concerned the contents of each visual. At this point, don’t stop to fill in the details for each visual. Simply create an empty presentation visual and title for each of the points you want to cover in your upcoming telephone calls.

Hint: You may want to create a template with placeholder visuals to help quickly prepare future presentations.

Step 4: Provide proof

Next, go through your presentation framework and complete each of the visuals by adding appropriate text and graphics. As you complete each visual, strive to make your benefits as specific and as visual as possible. Translate your products or services into added dollars and cents revenue, reduced costs, or time savings.

Whenever possible, show, rather than tell. Translate words into information graphics, like tables, charts, and graphs, to emphasize:

Comparisons, i.e. before and after revenues or expenditures of time and money.

Trends, i.e. growing market share.

Add photographs to personalize and reinforce case studies and testimonials. Use logos, rather than words, to emphasize case studies and satisfied clients.

Step 5: Contingency visuals

Next, prepare to respond to objections that prospects may bring up during your calls.

Start by identifying the possible objections that prospects might come up. Determine how to respond to each one. Then, prepare visuals that will only be used if your prospect brings the specific objection up.

Typical objections concern price, competitive features, ease of use, and economic uncertainty.

Step 6: Upload and rehearse

After reviewing your work, use your presentation program’s Save as… command to save your presentation in the appropriate online format.

Then, upload your presentation to the server where you and your prospects can access it online during calls.

Rehearse your presentation, until you can comfortably proceed from point to point, and easily access the contingency visuals, (if needed).

Consider your webbased presentations a ขwork in progressข that you continually update and refine. Prepare additional visuals as new objections come up. And prepare personalized slide titles and visuals for specific clients and prospects.

About The Author

Let Roger C. Parker help you harness the latest technology to promote your expertise. For more information, please visit www.onepagenewsletters.com.

This article was posted on September 14, 2004

by Roger C. Parker

Give An Entrepreneur A Break

Give An Entrepreneur A Break

by: Cathy Bryant

Why do any of us choose to work from home? The answer to that question is as diverse as the individuals who call home their workplace.

For those of us who have chosen to market online, this question has many answers. But ultimately, everyone who works at home online or off has the same goal.

To make money.

For some reason, however, those of us who choose to do it online are often perceived as being greedy.

Let me elaborate.

Over the last few weeks, Iกve corresponded with several online colleagues who have indicated that theyกve actually been questioned or even criticized by individuals who feel itกs somehow กunfairก for them to ask for money in exchange for their information product.

As if that was some sort of crime.

Now, I suppose that the proliferation of scamsters online can indeed make people somewhat skeptical. Thatกs the reason that having a mailing list or newsletter is so important. Thereกs no question that marketing online does have an impersonal nature to it. And, if a consumer isn’t careful, he or she can be taken.

Another reason for this attitude, however, is that the internet is still perceived by some as a great gift that they are entitled to. That any information they want should be handed over to them without question and without any compensation on their part.

Well, certainly a lot of information is online if you are willing to spend months and even years (not to mention cold hard cash) to accumulate the knowledge and experience that those who have put these products together have done.

So why shouldn’t they be compensated for it?

If someone were to walk into a bookstore, stroll up to the checkout counter with a stack of books, and tell the clerk, กI want to get all these books, but I don’t want to pay for any of them,ก youกd think they were nuts.

So I ask you whatกs the difference online?

Hereกs one big difference and one not at all favorable for the muchmaligned online information marketer. Keep in mind that these same honest, reputable marketers who have put tremendous effort into producing their own products have offered their products with an unconditional moneyback guarantee as well.

And when people ask for their money back (unlike in the offline world) they can get it WITHOUT RETURNING THE PRODUCT.

So whoกs being scammed now???

I see changes lots of changes on the horizon for those who provide information products online. More and more of these individuals have their products on a secure site that denies continued access should the purchaser request a refund. I even purchased an ebook recently that uses a system which กlocksก the book when a refund is given.

This is just as it should be.

Why should someone who has invested the time to create an information product and invested money to market it NOT be expected to be compensated for it?

No reason at all.

About The Author

Cathy Bryant wants to help you discover the home business that is perfect for you. Her newsletter and website features many resources and ideas to help you generate a homebased income. Her newsletter is adfree and full of useful information to help you succeed. http://www.homebizjunction.com

This article was posted on March 22, 2003

by Cathy Bryant