10 Motivational Triggers That Make People Buy

10 Motivational Triggers That Make People Buy

by: Dan Brown

1. People want to make more money. They may

want to start their own business, get a higher paying

job or invest in the stock market. This will make

them feel successful.

2. People want to save money. They may want to

invest for the future or save for a big purchase.

This will make them feel more secure.

3. People want to save time. They may want to

work less and spend time enjoying lifeกs pleasures.

This will make them feel more relaxed.

4. People want to look better. They may want to

lose weight, tone their body, or improve their facial

features. This will make them feel more attractive.

5. People want to learn something new. They may

want to learn how to change their car oil or build a

deck. This will make them feel more intelligent.

6. People want to live longer. They may want to

get in shape, eat better or gain extra energy. This

will make them feel healthier.

7. People want to be comfortable. They may want

to relive aches and pains or want to sleep in a more

comfortable bed. This will make them feel

relieved.

8. People want to be loved. They may not want to

be lonely anymore or want to start dating again.

This will make them feel wanted.

9. People want to be popular. They may want to

be a famous celebrity or be more popular in

school. This will make them feel praised and

admired.

10. People want to gain pleasure. They may want

satisfy their appetite or sexual desires. This will

make them feel more fulfilled.

About The Author

Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program which is due out Nov. http://www.zabangaffiliate.com/.

[email protected]

This article was posted on August 09

by Dan Brown

Because Your Lucky Number Is?

Because Your Lucky Number Is?

by: John Taylor

I am a strong believer in the Pareto Principle, otherwise known as the 80/20 rule, or the rule of the vital few and the trivial many.

In any human activity, just a small group of factors is responsible for the lionกs share of success.

For example, just 20% of affiliates earn 80% of the commissions.

20% of authors sell 80% of all books.

Only 20% of the people who read this article will benefit from taking action.

20% of your daily activities generate 80% of your success and income; and so on.

Have you figured out what your lucky number is yet?

Yes itกs the magic 20 percent, you don’t need to master scores of techniques and learn hundreds of secrets. Just a few the right few will bring you outrageous online success.

Thatกs why itกs important that you take time to identify the best places to invest your time an energy. Choose the affiliate programmes that generate the best return. Identify the ezines and web sites that create profitable returns on your advertising efforts.

Invest your time in developing the skills, knowledge and experience required to become one of the successful 20% of all affiliates

Learn and apply the right skills and techniques and you will become a giant of your industry. You will grow richer than you ever would otherwise. And you will be happy, because achievement is the key to happiness.

In short, you will succeed by mastering the vital few, while others squander their time on the trivial many.

Where can you learn those vital few skills?

Here are my top three recommendations…

Firstly, James Martellกs 8step process, which currently sells for $167, provides every piece to the puzzle of affiliate marketing and guarantees that anyone who follows in his footsteps will succeed! http://goclick.com/to/martell

And then in the less expensive ($47) The Super Affiliate Handbook Rosalind Gardner really goes into the details on how you can build you own profitable Internet business. http://goclick.com/to/gardner

And finally, thereกs an interesting alternative to just reading ebooks. There is a brand new programme that just gives you baby step instructions. You will enjoy UNLIMITED step by step training for any and AS MANY affiliate programs as you want. And, at the time of writing, you can get started for only $29.97 http://goclick.com/to/class

Whichever one you choose, please DO ensure that you are one of the 20% who takes action. Because, if you invest your time in developing the right skills, you too could become a member of the 20% club and earn your share of the 80% in commissions!

Copyright 2005 John Taylor

About The Author

John is a prolific writer and is the author of several books including ‘testing & Trackingก (http://www.Testandtrack.com). John enjoys significant earnings as a top affiliate across a broad section of niche markets

This article was posted on January 25

by John Taylor

10 Ways to Sell Expensive Affiliate Products and M

10 Ways to Sell Expensive Affiliate Products and Make Huge Commissions

by: Anik Singal

One of the quickest ways to boost your affiliate income is to offer high ticket products. Commissions as low as 5% can still pay off handsomely, provided the item carries a big enough price tag. Plus some payperlead programs offer hefty bounties of $50 and up for qualified leads.

So why don’t more affiliates build sites around highticket products? Because the higher the price, the more likely your visitors will experience ขsticker shock.ข It’s only natural. People’s internal resistance kicks in because they’re always a little uneasy when it’s time to shell out big bucks online. This is true no matter how badly they want what you’re selling.

But if there’s one thing superaffiliates know how to do, it’s overcome buyer resistance. So here are 10 neverfail techniques I’ve been teaching my clients and students. Apply each one to your affiliate business, and you’ll soon see skyrocketing conversion rates on higherpriced products and lucrative upsells.

#1 Turn your pocket calculator into a salesman.

Numbers can almost always support of your selling proposition, so put those numbers to work! Ask yourself how many ways can you MONETIZE the benefit of your product or service. Then put those numbers on the table.

For example, if you’re selling a $1499 teleclass that teaches people options trading, calculate the LOWEST possible profit they will make from your system in one year’s time. Say that even if they got the most mediocre results, they’d still make an average of $300 per day.

That means in a 5 day work week they’d make an average of $1500. In a 4week month they’d make $6000. In a 50week year they’d make $75,000. Now ask them to compare that to their current salary or hourly wage. Don’t hype it up, just let the numbers speak for themselves.

#2 – Break the cost into easily digested chunks.

Ask yourself, what sounds better: ข$29.95 a monthข or ข$359 a year?ข Even if the prospect has to pay the entire sum up front, show them how that big price tag isn’t so big after all.

A variation of this is comparing the price of your item with some commonplace or routine expense: ขFor less than the price of your monthly doublelattes, you could be learning the secrets of billiondollar investment managers…ข

#3 – Word the price to make it seem tiny!

A $197 annual subscription sounds like a lot of money. But gaining access to businesscritical information for just 54 cents a day sounds like, well… peanuts!

#4 – State the value of each component, then add ‘em up for dramatic effect.

This works best for information products, but if you’re creative, you can use it with almost anything, especially consulting services.

If your investment course sells for $599, make a list of everything your buyers get: digital reports, videos, workbook, telephone hotline, private site access, software, etc. Put a price tag on each make it realistic, please – then show how they add up to much more than $599.

Or let’s say you’re offering to install, configure, and customize an offtheshelf software package for a total price of $699. Simply show how many hours you spend on each element, multiply by a realistic but highend hourly rate… and show how buyers are getting $2500 worth of services for only $699!

#5 – Bundle in bonuses or addons that your prospects can’t easily price.

This takes some extra work, but I really love it because so few affiliates are doing it.

Let’s say you’re an affiliate for highticket digital SLR cameras. Tell your buyers that when they purchase any camera over $599 from you, and they send you a copy of their receipt, they’ll get a bonus CDROM packed with digital photography tips, imaging freeware and shareware, and your handpicked online resources for supplies, accessories, and photo printing.

Sure, you’ll need to contact freeware and shareware authors to get their permission to include their software on your disk. (Guess what? Almost none will refuse – you’re promoting them via direct mail for free!) And yes, you’ll have to write up some tips and find photo resources.

But you can pack this CD with affiliate links. And you’ll be saving your prospects a boat load of time. Your buyers can’t compare it to anybody else’s bonus CD, since nobody’s offering one quite like yours. You can put any realistic value on it, promote it heavily, and get endless viral marketing value out of it.

And best of all, it’s a way to get buyers to VOLUNTARILY give you both their email and snail mail addresses! Nice.

#6 Show a huge return compared to the purchase price.

Spell out, in dollars and cents, how the cost of your product or service is a drop in the bucket compared to the returns it generates.

Let’s say your $799 workplace safety review course helps businesses pass inspections. Then calculate the exact cost of failing an inspection. List fines, penalties, cost of business shutdowns, etc. These will literally add up to five figures, a huge expense compared to the price of your course.

#7 – Make your prospects relieved that you’re charging so little!

This one’s so easy, I’m amazed more affiliates don’t do it. Show higher prices for other products… then tell them your price, which of course is much, much less!

Are you selling an investment course? First talk about $1 million private investment accounts… and the huge commissions investment managers charge. By the time you tell them about your $599 course, your prospect will breathe a sigh of relief!

Sure, it’s an applestooranges comparison. That’s the whole point. You’re showing your prospect why your $599 course is the least expensive choice for them… and maybe the only affordable one.

#8 Preempt price objections.

Most sales pages for expensive products and services play on emotions and benefits. They build desire and perceived value over several thousand words and literally ขsellข the person BEFORE price is even mentioned.

But sometimes you can do the opposite – and reap big rewards by prequalifying visitors. That’s right, tell people the price up front. Then play on the drama and exclusivity of a big number to weed out the tire kickers!

Here’s an example: ขThis course is for serious investors only. It costs $1299. If you’re scared by that price, or if you’re unwilling to invest in your ability to create wealth, then our course is not for you.ข

Sure, this approach is based on snob appeal. But it’s also very powerful reverse psychology: the more you tell a prospect they don’t qualify, the more some people will insist that they DO!

If you don’t believe this approach works, some of the greatest direct response copy of all time has taken it all the way to the bank. One fundraising letter that generated millions for a birdwatching expedition stated: ขIt will cost you $10,000 and about 26 days of your time. Frankly, you will endure some discomfort, and may even face some danger.ข

#9 – Use a ขfalse closeข to create suspense.

It’s a classic… and it still works. Establish the value and desirability of your product without a doubt, but delay gratification for a few more paragraphs while piling on even more benefits.

The most common false close is the old ขBut wait, there’s more…ข tactic. Even though your case is made, you don’t stop and mention one or two more irresistible benefits.

This is also a great place to meet possible lastminute objections by pulling out the ขWarning! Don’t buy any investment course unless it meets these 8 criteria.ข If your prospects have gotten this far, they WANT the product. So give them 8 or 10 or 20 more ways to justify that big expenditure!

#10 – Sound like the leading expert in your field.

Price resistance diminishes in direct proportion to trust. If your visitors believe that you’re an unchallenged expert in your niche, they’re much more likely to make that bigticket purchase.

How do you establish this aura of expertise. Offer UNIQUE solutions they can’t get elsewhere. Show PROOF that your product or service works as promised. Display prominent TESTIMONIALS and ENDORSEMENTS from respected authorities in related fields.

And avoid hype at all costs. It’s far better to sound low key but confident – than to scream for attention.

And remember, prospects aren’t stupid. If you back up your claims with hard facts and data, they’ll gladly plunk down hundreds to thousands for your affiliate promotions. But if you don’t, they’re smart enough to look to your competitors!

About The Author

This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, heกs looking for a few students to train one step at a time.

Sign up for a FREE course and find out more: http://www.AffiliateClassroom.com

[email protected]

This article was posted on December 25, 2004

by Anik Singal